Regional Direct Marketing and
Farmers Market Manager’s Workshop
Pitt County Extension Center
Greenville, NC
February 11, 2010
Morning Session (please mute cell phones…)
9:00 AM – 9:30 AM
Registration and coffee
Topic & Speaker
Moderator
9:30 AM – 9:40 AM
Welcome & Introductions
Mark Seitz / Mitch Smith
NC Cooperative Extension
9:40 AM – 12:00 PM
Food Safety Recall – Hands on Demonstration
NC MarketReady Staff & NCSU Food Safety Specialists
12:00 PM – 1:00 PM
Lunch – Cost $10 per person (please RSVP by February 8 to reserve a lunch)
Afternoon Session (please mute cell phones…)
Moderator
1:00 PM – 1:30 PM
Farmers Market – Beirut, Lebanon
Larry Kent, Onslow Co. Farmers Market Coordinator
Mark Seitz / Mitch Smith
NC Cooperative Extension
1:30 PM – 2:40 PM
21st Century Farmers Market – EBT Program
Robert Andrew Smith, Coordinator
Adjourn. Please fill out the program evaluation.
Thank you for coming. Drive home safely
Regional Farmers Market Managers and
Direct Marketing Workshop
Pitt County Extension Center
Greenville, NC
February 11, 2010
WEB RESOURCES:
Farmers Market & Local Food Websites:
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The Carrboro Farmers Market: www.carrborofarmersmarket.com
The Durham Farmers Market: http://www.durhamfarmersmarket.com/
The Onslow County Farmers Market: http://www.onslowncfarmersmarket.com/
The New Bern Farmers Market: http://newbernfarmersmarket.com/
Rocky Mount Farmers Market: http://nash.ces.ncsu.edu/files/library/64/Operation%20&%20Mission.pdf
Shallotte Farmers Market: http://www.townofshallotte.org/index.asp?Type=B_BASIC&SEC={40554EE8-A8C0-4505-BCD9DEBEC59B1BD8}
Poplar Grove Farmers Market: http://www.poplargrove.com/farmers_market.htm
Pitt County Farmers Market: http://www.ces.ncsu.edu/pitt/ag/farmersmarket/index.html
Carteret Local Food Network: http://groups.google.com/group/carteret-local-food-network
Downtown Waterfront Market, Elizabeth City, NC: www.downtownwaterfrontmarket.com
Wautaga County Farmers Market, Boone, NC: http://www.wataugacountyfarmersmarket.org/
Wilmington Riverfront Farmers Market, Wilmington, NC: www.wilmingtonfarmers.com
Southeastern NC Food Systems Council: http://www.feastsoutheastnc.org/
University Research-based Information
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Cooperative Extension websites: (To find your county’s Cooperative Extension website simply replace the county name)
Nash County: http://nash.ces.ncsu.edu/.
Jones County: http://jones.ces.ncsu.edu/
Onslow County: http://onslow.ces.ncsu.edu/
Value-Added & Alternative Agriculture Center, NCSU http://ncvalueadded.org/
Center for Environmental Farming Systems (CEFS) http://www.cefs.ncsu.edu/
Good Agricultural Practices (GAPs): Food Safety Certification: http://www.gaps.cornell.edu/
Southeastern NC Food Systems Project: http://people.uncw.edu/hossfeldl/
Tree fruit in eastern NC: http://carteret.ces.ncsu.edu/files/library/16/Tree%20Fruits%202006.pdf
Southern Region Small Fruit Consortium: http://www.smallfruits.org/
2008 Southeastern U.S. Vegetable Crop Handbook: http://www.sripmc.org/docs/SoutheasternVegetableGuide.pdf
Commercial Vegetable Information: http://www.ces.ncsu.edu/depts/hort/hil/veg-index.html
Website Marketing Materials & Information
 Facebook: www.Facebook.com
 Marketing Sherpa: www.Marketingsherpa.com
 Content Management Systems:
Joomla: www.joomla.com
Web Analytics: www.webanalytics.com
Google Analytics: www.google.com/analytics
Drupal: www.drupal.com
Regional Farmers Market Manager’s and
Direct Marketing Workshop
Pitt County Extension Center
Greenville, NC
February 11, 2010
Marketing & General Information
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NCDA&CS Marketing Division: http://www.ncagr.com/markets/
Community Supported Agriculture Contracts (CSA’s): http://www.nal.usda.gov/afsic/pubs/csa/csa.shtml
Farmers Market Today: The Business Journal for Direct-to-Customer Magazine www.farmersmarkettoday.com. Free to Farmers
Market Managers!
Appalachian Sustainable Agriculture Project; www.asapconnections.org
Growing for Market. Nina Planck http://www.ninaplanck.com/index.php?page=links
The Economics Institute at Loyola University and the Crescent City Farmers Market; Controlling the Chaos, suggested guidelines
for implementation and management of a retail farmers market and; From the field to the table; suggested food handling
guidelines for open-air farmers’ markets and fairs http://www.ncrlc.com/crl-magazine-articles/vol44no1/mccarthy.pdf
Carolina Farm Stewardship Association: http://www.carolinafarmstewards.org/
WIC: FMNP & SFMNP: http://www.fns.usda.gov/wic/FMNP/FMNPfaqs.htm
Project for Public Spaces: www.pps.org
The Vegetable Grower News: http://www.vegetablegrowersnews.com/pages/links.php?alpha=1
The Fruit Grower News: http://www.fruitgrowersnews.com/pages/current.php
Guerilla Marketing: http://www.gurerilla.com
Sticky Economic Evaluation Device (SEED): www.Marketumbrella.org
Legal & Food Safety/Compliance Information
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NCDA&CS Food Safety Division: http://www.ncagr.com/fooddrug/food/homebiz.htm
NC Fresh Produce Safety Task Force: www.ncfreshproducesafety.org
Center for Disease Control: http://www.cdc.gov/salmonella/
Food and Drug Administration: Food Safety Info http://www.foodsafety.gov/
Legal Guide to Direct Farm Marketing. Neil Hamilton http://www.statefoodpolicy.org/legal_guide.htm
Marler-Clark, LLP. http://www.ecolilitigation.com/ Attorneys specializing in food-borne illness litigation. Worth reading to
understand how the law views food-borne illnesses. Also the Southern Region Small Fruit Consortium website: www.srsfc.com
has a PowerPoint presentation by an attorney at Marler-Clark, in their Agent Training menu. Go to the January 2008 GAPs
training in Savannah, GA and click on the presentation on food safety litigation.