Eric Chow
Brice Rogers
Josselyn Salter
Mandy Tong
Grey Goose Questions
1. Gender
Male (1) or Female (2)
2. Age
18-24 (1) 25-35 (2) 36-40 (3) 41-54 (4) 55+ (5)
3. Ethnicity
White (1), African-American (2), Hispanic (3), Asian (4), Decline to state (5)
4. Household Income
Less than 30K (1) 31-50K (2) 50-75K (3) 76K+ (4) Decline to state (5)
5. How often do you consume alcoholic beverages?
Less than once a month (1), once a month (2), twice a month (3), once a week (4),
twice a week (4), more than twice a week (6), decline to state (7)
6. In a bar setting, how much do you typically drink? (cocktails, martinis, etc... do
not count beers)
One drink (1), two drinks (2), three drinks (3), more than three drinks (4), don’t drink
at all (5), decline to state (6)
7. In a private party, how much do you typically drink? (cocktails, martinis, etc...
do not count beers)
One drink (1), two drinks (2), three drinks (3), more than three drinks (4), don’t drink
at all (5), decline to state (6)
8. How much are you willing to spend, in dollars, on a 750 ml bottle of vodka (in
a store)?
5-15 (1), 15-30 (2), over 30 (3), decline to state (4)
9. How much are you willing to spend, in dollars, on a cocktail at a bar?
2-6 (1), 6-12 (2), over 12 (3), decline to state (4)
10. How familiar are you with the following brands of vodka? (on a scale of 1 to
5, 1 being very familiar and 5 being not familiar at all)
Absolute, Smirnoff, Grey Goose, Belvedere, Ketel One, Skyy, Stolichnaya
11. Please rank each of the following brands based on taste. (1 as top shelf
premium and 6 as cheap vodka, 7 if not familiar with any of these brands):
Absolute, Smirnoff, Grey Goose, Belvedere, Ketel One, Skyy, Stolichnaya
12. Please rank the following brands based on perceived status. (1 as top shelf
premium and 6 as cheap vodka, 7 if not familiar with any of these brands)
Absolute, Smirnoff, Grey Goose, Belvedere, Ketel One, Skyy, Stolichnaya
13. On a scale of 1 to 5, 1 being excellent and 5 being mediocre, where would you
place Grey Goose?
14. How much on average do you spend on bottles of hard liquor annually?
(vodka, whisky, rum,etc.)
<50 (1), 51 – 100 (2), 101 – 300 (3), 200+ (4), decline to state (5)
15. If you saw the following bottles at the following supermarkets, assuming you
don't know any of these brands, which one would you buy based on the bottle
design? (on a scale of 1 to 5, 1 being very likely and 5 being very unlikely. If none,
write 6)
Absolute, Smirnoff, Grey Goose, Belvedere, Ketel One, Skyy, Stolichnaya
16. When purchaing wine, beer, or hard liquor products, do you make your
purchase decision based on the country where its produced? (for example, you
will buy a bottle of wine from France over a bottle of wine from Italy assuming you
know the quality is the same between 2 bottles)
Yes (1), No (2)
17. When it comes to Vodka, which country do you think produces the best
vodka? (on a scale of 1 to 5, 1 being the best and 5 being the worse. If you don’t
know, write 6)
Russia, France, Finland, Sweden, Poland, United States
18. Within the last 2 months, which of the following brands did you consumer
the most?
Absolute (1), Smirnoff (2), Grey Goose (3), Belvedere (4), Ketel One (5), Skyy (6),
Stolichnaya (7)
19. If given a $30 coupon to spend on vodka, which brand would you choose?
Absolute (1), Smirnoff (2), Grey Goose (3), Belvedere (4), Ketel One (5), Skyy (6),
Stolichnaya (7)
20. How often have you come in contact with Grey Goose advertising in the
following media? (On a scale of 1 to 5, 1 being very often and 5 being never)
Television, Billboards, Magazines, Radio, Newspapers, Posters, Direct mail
21. Have you ever performed a vodka taste-test?
Yes (1), No (2)