09 AN ENGINE TECHNOLOGY INTERNATIONAL PUBLICATION Emissions mission: Headaches aplenty for engine makers having to meet varying legislation Export goods: China’s leading car makers are thinking global – with European and north American markets in their sight intErviEws: Ken weisman, executive vice presdient, ricardo shanghai Hong Chen, president, sAic Engine Technology China is a brand-new publication dedicated to presenting the latest powertrain technologies and services to the Chinese market John, parker, executive vice president, Asia pacific, Ford FinE CHinA: How the world’s fastest growing automotive marketing is embracing new powertrain technologies From the publishers of Engine Technology International magazine The magazine Engine Technology China is a brand-new publication dedicated to presenting the latest powertrain technologies and services to China’s ever-expanding automotive, truck, bus and coach and off-highway vehicle market – official reports state the Chinese market is still growing at just over 8%. This exclusive, one-off publication, published by the team behind the long-established and globally respected Engine Technology International, will be written entirely in Mandarin and circulated throughout China to all of the significant designers and manufacturers of engines in the country. Almost 4,000 copies will be distributed within China to a database that has been developed by our in-house team of fluent Chinese-language researchers – not a single copy will be mailed to an unnamed engineer or key decision maker. Featuring 150+ pages and perfect-bound, Engine Technology China will utilize our proven formula of showcasing the latest engine developments with case studies, interviews and insightful reviews. Emission control will be a key focus with the Chinese Government imposing more and more legislation in-line with Western standards, while engine testing and durability will also have a prominent presence as quality becomes ever more significant in the market. 46 47 China emissions Crisis China emissions Crisis Big trouble in China (not so little) Word s: Keit h Ree d With different provinces adhering to varying emissions laws, tailpipe pollution has become the all-encompassing problem for car makers and engine suppliers in China n China is a nation with huge pollution problems, especially in the cities that are home to the majority of its population, which is currently heading towards 1.4 billion. Traffic, although a much smaller contributor than the coal-burning power stations, blast furnaces and other industrial facilities, is adding to the problem as more Chinese acquire the wealth to own cars. Linked to China’s accelerated economic growth is the fueldependent transportation sector – which is growing at an even faster rate. Vehicle emissions have become so bad in cities Engine Technology International | March 2008 clinging to the eastern seaboard of China that the authorities have resorted to banning private cars on some days. The nation and its government knows it is under world scrutiny, but instead of legislating for modern antipollution standards for all vehicles sold across China, the government allows those in lesspopulated areas to buy new vehicles hardly any cleaner than models launched 50 years ago. One man who has experience of the Chinese automotive sector – specifically the truck market – is Robert Perkins, vice-president of sales and marketing at Jacobs Vehicle Systems. He says the steps to clean up China’s vehicle emissions are driven by two things: “One, the global pressures – whether that’s the Olympics in 2008 or the World Fair in 2010 – or just the number of westerners going to China because of the economic activity. The east coast, mainly the Shanghai/Beijing area, has been so polluted in the past that they’ve had to face it and clean up emissions from passenger cars, trucks and buses. “The second factor is that in the rural areas – predominantly the middle to west of agricultural March 2008 | Engine Technology International Sample pages reproduced from Engine Technology International magazine Content will feature: • • • • • • • • • • • • • • • • • • • • Emission control Forced induction technologies Electronics and ECUs Sensors Fasteners and hoses Lubricants and fuels Materials Engine testing solutions Transmission technologies Fuel injection systems Filters Machining and forging Valvetrains and cams Cranks and pistons CAD, CFD and prototyping Ignition technologies Fuel systems, lines and tanks Mountings and bushes Cooling solutions Auxiliary systems 09 Contributing Engine Technology China will be a 150+ page fully illustrated publication that will be written by the industry for the Chinese engines industry. Selected industry suppliers will be invited to contribute a technical white paper and, in some instances, will be the subject of a major case study or interview. These in-depth features will be supported by independently commissioned papers from the personalities operating the world’s most significant engine manufacturers and plants. Rates Due to limited opportunities and international demand, all industry supplier editorial contributions will be supported by either a full-, half- or double-page spread advertisement that will allocated on a first-come, first-serve basis. 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This means – in on contro “In the (particularlyfor OEMs and You have the rest of the ized eastern ls. emissions specifying differe that ) they’r worldis. work engine part who e of nt looking and not to look at it that suppl China, face depending standards on for just talking way techn ing off this vehicles result of additional costs iers about EUROEURO 4 and ology same For OEMs as a single marke being unabl China in upon the part as a Perkins. basic , the proble benefits t.” The situa,” admits 5,” adds of which they perhaps e to reap “But Perkins. of largem not get to EURO I don’t think and there tion the will be is for quite so production. scale, unifie because sold. they’ll disruptivethe OEMs in the is very diffe 5 very the Cummins are the impo EURO 4 cost-effectiv “It’s certainly d rent lates West, production majority of is requir quickly. rted in that their impo t, cleanest ed by law, “If you engines. standard. e as producingnot as wealthier, will be sold rted from engine look in these can be the size But when you one prod engines, at the prici in rural eastern cities. the in countries look at of the marke Peoplor China not off ng of where uction plan cash with t, it’s vast. ts Cumengines costI guess the EUR only lack e EURO 5 is knockspecificat the curre O 4 the US$4 mins lack the which to buy nt cars, is a huge ion. 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China in the tion in 615 or Puch but China are having by groups 415 manufactunder a licenengines of early 1960s produced from WD comm to act as a collefarmers Chin se or JV ured in une “Everybody, licence from an ese local China ctive individua because ized comp Steyr. with no one Diesel and including Shang The Buick onents buy their l has the the other haies GL8 First resou engin rces to big names that are Land featur Addi own truck , comm es clean March on in emitted ng to the pollu. 2008 | the West er Engine poor qualby diesel vehiction Technology Internationa very clean ity of fuel. les is the l cope with and engin “Diesel is not es adds Perka wide varie have to ty typically, ins. “I’ve founof fuel,” d that, there is fuel in the right the lab prove to to governmethe they can nt that with one comply EURO of the stand but I doub ards, t they comp can ly are in once truck s the field using and local available ly fuel.” Also list of high on the caus excessive es of pollution Engine is the Technolog abuse vehicles of y Inter in Chin national a | Marc “In the east ern of China they part looking for ’re EUR and talking O 4 abo EURO 5, but ut think they I don’t ’ll get to EURO 5 very quickly” publi c enem y numb Rece nt could reports have overtake sugg green the USA ested that house by the as being gases autom end of otive – but indus it is not the world this Fatih try. just down ’s largest year, Chin in Paris Birol from a emitt to the the Intern country’ser of record and advises ational as governme thriving Energy productio saying, “Chin nts a’s econ on energ Agency, whic continue n over the y h is base omic growth policy, has corresponto surprise last few mont d gone and use us in ding year.” terms hs has surpr of coal on Birol also coal prod uction, of very high ised us all. solution point economic China If they to chan to reducing ed out that will grow slowing overtake ge its green the USA th and approach house China’s China gas has pledg this to energ emissions growth but it has was y prod ed to blam also hit back to try to uction. , rather that not the e for high it need , accu develop altern s gas emis sing the captio wealthierative energ sions n captio . nations y sources, n captio n of being most er on and the lack of maintenan gene standards, ce. “Base ral routine vehicles d on western don’t last and engin says Perk very long in Chin es the qual ins. “It’s a a,” func abuse ity of the inpu tion of and t, of the maintenan the lack ce. Vehi of China cle is overworkfairly shor life in ed and t, with truck being a typic an 8al engin s or typical e weight 9-liter, and the 60 to So is short there an adva 100 tons.” life-s are rene pans wher ntage to in coun wed more e vehicles quickly three tries where or vehicles than newer, four times last as vehiclescleaner, less- long? Will quickly? be introducepolluting simple,” Sadly, no. d more “It’s is goin says Perkins. not that g to be to supp the infra “The issue quality ort that chan structure of the ge. From maintenan fuel to the all impo ce availablethe type of that Chinrtant.” It wou – they’re ld seem problems a and its emissions change are clear overnigh ly not goin g to t – if at all. ETi “Diesel is clean and not very have to engines cop wide var e with a iety of fue l” Sample pages reproduced from Engine Technology International magazine h 2008 merce des tests a new e-Clas s sedan e in China with a clean diesel engin e under the hood To feature your company and technology, contact us now! Advertising rates Full-page color: £3,750 Half-page color: £2,750 Double-page spread color: £5,050 Special positions available (covers, facing contents, etc) prices upon request For further information contact: Simon Willard or Rob Hughes UKIP Media & Events, Abinger House, Church Street, Dorking, Surrey, RH4 1DF, UK tel: +44 1306 743744 | fax: +44 1306 742525 email: s.willard@ukipme.com or r.hughes@ukipme.com | www.ukipme.com