Engine Technology China is a brand

advertisement
09
AN ENGINE TECHNOLOGY INTERNATIONAL PUBLICATION
Emissions
mission:
Headaches aplenty for engine
makers having to meet
varying legislation
Export goods:
China’s leading car makers are
thinking global – with European and
north American markets in their sight
intErviEws:
Ken weisman, executive vice
presdient, ricardo shanghai
Hong Chen, president, sAic
Engine Technology China
is a brand-new publication
dedicated to presenting the
latest powertrain technologies
and services to the
Chinese market
John, parker, executive vice president,
Asia pacific, Ford
FinE CHinA:
How the world’s fastest growing automotive marketing
is embracing new powertrain technologies
From the publishers
of Engine Technology
International magazine
The magazine
Engine Technology China is a brand-new
publication dedicated to presenting the latest
powertrain technologies and services to China’s
ever-expanding automotive, truck, bus and coach
and off-highway vehicle market – official reports
state the Chinese market is still growing at just
over 8%.
This exclusive, one-off publication, published by
the team behind the long-established and globally
respected Engine Technology International, will
be written entirely in Mandarin and circulated
throughout China to all of the significant designers
and manufacturers of engines in the country.
Almost 4,000 copies will be distributed within
China to a database that has been developed by
our in-house team of fluent Chinese-language
researchers – not a single copy will be mailed to an
unnamed engineer or key decision maker.
Featuring 150+ pages and perfect-bound, Engine
Technology China will utilize our proven formula of
showcasing the latest engine developments with
case studies, interviews and insightful reviews.
Emission control will be a key focus with the
Chinese Government imposing more and more
legislation in-line with Western standards, while
engine testing and durability will also have a
prominent presence as quality becomes ever more
significant in the market.
46
47
China emissions Crisis
China emissions Crisis
Big trouble in
China
(not so little)
Word
s: Keit
h Ree
d
With different provinces adhering to varying emissions
laws, tailpipe pollution has become the all-encompassing
problem for car makers and engine suppliers in China
n China is a nation with huge
pollution problems, especially in
the cities that are home to the
majority of its population, which
is currently heading towards 1.4
billion. Traffic, although a much
smaller contributor than the
coal-burning power stations,
blast furnaces and other
industrial facilities, is adding to
the problem as more Chinese
acquire the wealth to own cars.
Linked to China’s accelerated
economic growth is the fueldependent transportation sector
– which is growing at an even
faster rate. Vehicle emissions
have become so bad in cities
Engine Technology International | March 2008
clinging to the eastern seaboard
of China that the authorities have
resorted to banning private cars
on some days. The nation and its
government knows it is under
world scrutiny, but instead of
legislating for modern antipollution standards for all
vehicles sold across China, the
government allows those in lesspopulated areas to buy new
vehicles hardly any cleaner than
models launched 50 years ago.
One man who has experience
of the Chinese automotive sector
– specifically the truck market –
is Robert Perkins, vice-president
of sales and marketing at Jacobs
Vehicle Systems. He says the
steps to clean up China’s vehicle
emissions are driven by two
things: “One, the global
pressures – whether that’s the
Olympics in 2008 or the World
Fair in 2010 – or just the
number of westerners going to
China because of the economic
activity. The east coast, mainly
the Shanghai/Beijing area, has
been so polluted in the past that
they’ve had to face it and clean
up emissions from passenger
cars, trucks and buses.
“The second factor is that in
the rural areas – predominantly
the middle to west of agricultural
March 2008 | Engine Technology International
Sample pages reproduced from Engine Technology International magazine
Content will feature:
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Emission control
Forced induction technologies
Electronics and ECUs
Sensors
Fasteners and hoses
Lubricants and fuels
Materials
Engine testing solutions
Transmission technologies
Fuel injection systems
Filters
Machining and forging
Valvetrains and cams
Cranks and pistons
CAD, CFD and prototyping
Ignition technologies
Fuel systems, lines and tanks
Mountings and bushes
Cooling solutions
Auxiliary systems
09
Contributing
Engine Technology China will be a 150+ page
fully illustrated publication that will be written by
the industry for the Chinese engines industry.
Selected industry suppliers will be invited to
contribute a technical white paper and, in some
instances, will be the subject of a major case
study or interview. These in-depth features will
be supported by independently commissioned
papers from the personalities operating the
world’s most significant engine manufacturers
and plants.
Rates
Due to limited opportunities and
international demand, all industry
supplier editorial contributions
will be supported by either a
full-, half- or double-page spread
advertisement that will allocated on
a first-come, first-serve basis.
China emi
49
ssions
Crisis
50
China
emiss
ion
s Crisis
scani
a
Chine is tapping into
se
the growi
mode market by
ls availa
makin
ng
g its latest
ble, like
the P
420
Western
truck manufa
tough time
meeting cturers like Volvo
varying
are having
emissio
a
ns laws
across
China
China
– the cost
that you
basis is
so
can’t
those emissi afford to put low
It is not
all
dissimilar
ons items
going to
happe
to
on vehicl
farmers.”
es expor ns in the West what
This has
which
when
ting
scenario led to a two-ti
many of to different countOEMs by-cit is targeted firstly
er
where the
which have
y basis
ries
on
concept
whole
requirement
different – provincial and then on a city- For
of
example,
s – need
targeted globalization
a
different
Perkins, basis.” According
is
to produ
in the heavy
along the
sector, 450,0
engine
the
populated
denselyspecification ce
match the
in the rural standards requir to
00+ vehicl truck
coastal
supplied
s to
in the mid-w
es are
regions
ed
The issue target country’
nationally
EURO 2. areas are not
You can
s
estern rural while
even
– where
break that every year.
huge counthere is that Chinalaws.
starts! It’ “EURO zero is
areas
there is
you have
into two
where it
is a
s as
rapidly
an inabil
itself into ry and it has
raise the
ity to
Inevitably bad as that.”
markets. two 200,000-un and
divided
zones
anything
cost base
for
of exhau
That’s two
it
headaches this leads to
markets
st emissi the purposes
nice-s
major
OEMs are goes. This means –
in
on contro
“In the
(particularlyfor OEMs and
You have the rest of the ized
eastern
ls.
emissions specifying differe that
)
they’r
worldis. work
engine
part
who
e
of
nt
looking
and not to look at it that
suppl
China,
face
depending standards on
for
just
talking
way techn ing off this
vehicles
result of additional costs iers
about EUROEURO 4 and
ology
same
For OEMs as a single marke
being unabl
China in upon the part
as a
Perkins.
basic
, the proble
benefits
t.” The situa,” admits
5,” adds
of
which they
perhaps
e to reap
“But
Perkins.
of largem
not
get to EURO I don’t think
and there
tion
the
will be
is
for
quite so
production.
scale, unifie
because
sold.
they’ll
disruptivethe OEMs in the is very diffe
5 very
the
Cummins are the impo
EURO 4
cost-effectiv “It’s certainly d
rent
lates
West,
production majority of
is requir quickly.
rted
in that
their impo t, cleanest
ed by law,
“If you engines.
standard. e as producingnot as
wealthier, will be sold
rted from
engine
look
in
these
can be
the size But when you one
prod
engines, at the prici
in rural eastern cities. the in countries
look at
of the marke
Peoplor
China not
off
ng of
where uction plan
cash with
t, it’s vast.
ts Cumengines costI guess the
EUR
only lack e EURO 5 is
knockspecificat
the curre O 4
the
US$4
mins
lack the which to buy
nt
cars, is a huge ion. How
US$8,000 -licensed ,000, the
road
would make network that they
engines
cost pena ever, there
engines and the
which
are
impo
worthwhile car ownership
lty for
is
Dependinare US$15,00 rted
are not why ultra
this,
a
invest
-clea
ment.
For OEMs
the type g on who 0.
western legislated for n engin
producing , the task of
in rural es
China.
one of of applicatioyou are and
“Cum
those
to be an cleaner engine
n,
mins
you’l
three.”
brand
evolutionary
s tends
is the
With
l use
that starts
in
num
the cleansuch a prem
with a EUROprocessengines,” China for high ber one
engine
-quality
understanest units, ium for
that
zero look at says Perk
it
ins.
to EURO is modified to
is
the
“If you
Cum
rural west dable why
there
1, then
raise
3, and eventu
EURO 2, are it are Cum mins appr
farmers
ern
afford
mins copie oach,
in
mad
to buy China cann
truck sector ally EURO EURO
least
ot
trucks
s,
4. unde e by other
comp which as -polluting
with the
meant enhanthis has largely In ther license
anies
Genera
route
engin
or by
Perk
l motors
cing anti-p
–
controls
any othe
is one of
vehiclesins explains, es. Indeed,
ollutio
copy even including
on
many car
r
most manu one engine used n ing Cum
compan
simply
rural provthat are acqumany of the
Ther
mins’
ies that
by e are
is rampin
desig
of the Steyr facturers – derivacons
ired
the
bought inces of
g up produc
Daimler
tivestructed Cummins n.
China in the
tion in
615 or
Puch but
China
are
having by groups
415
manufactunder a licenengines
of
early 1960s produced from WD
comm to act as a collefarmers
Chin
se or JV
ured in
une
“Everybody, licence from an ese local
China
ctive
individua because
ized comp
Steyr.
with
no one
Diesel and including Shang
The Buick
onents
buy their l has the
the other
haies GL8 First
resou
engin
rces to
big names that are Land featur
Addi own truck
,
comm
es clean
March
on in
emitted ng to the pollu.
2008 |
the West er
Engine
poor qualby diesel vehiction
Technology
Internationa
very clean ity of fuel. les is the
l
cope with and engin “Diesel is not
es
adds Perka wide varie have to
ty
typically, ins. “I’ve founof fuel,”
d that,
there
is
fuel in the right
the lab
prove
to
to
governmethe
they can nt that
with one comply
EURO of the
stand
but I doub ards,
t they
comp
can
ly
are in once truck
s
the field
using
and
local
available ly
fuel.”
Also
list of high on the
caus
excessive es of
pollution
Engine
is the
Technolog
abuse
vehicles
of
y Inter
in Chin
national
a
| Marc
“In the east
ern
of China they part
looking for ’re
EUR
and talking O 4
abo
EURO 5, but ut
think they I don’t
’ll get to
EURO 5 very
quickly”
publi
c enem
y numb
Rece
nt
could reports have
overtake
sugg
green
the USA ested that
house
by the
as being
gases
autom
end of
otive
– but
indus
it is not the world
this
Fatih
try.
just down ’s largest year, Chin
in Paris Birol from
a
emitt
to the
the Intern
country’ser of
record and advises
ational
as
governme
thriving
Energy
productio saying, “Chin
nts
a’s econ on energ Agency, whic
continue n over the
y
h is base
omic
growth policy, has
corresponto surprise last few mont
d
gone
and use
us in
ding
year.”
terms hs has surpr
of coal on
Birol also coal prod
uction, of very high ised us all.
solution
point
economic
China
If they
to chan to reducing ed out that
will
grow
slowing overtake
ge its
green
the USA th and
approach house
China’s
China
gas
has pledg
this
to energ
emissions growth
but it
has
was
y prod
ed
to blam also hit back to try to
uction. , rather that not the
e for high
it need
, accu develop altern
s
gas emis sing the
captio
wealthierative energ
sions
n captio
.
nations y sources,
n captio
n
of being
most
er on
and the
lack of
maintenan
gene
standards, ce. “Base ral routine
vehicles d on western
don’t
last
and engin
says Perk very long
in Chin es
the qual ins. “It’s a
a,”
func
abuse ity of the inpu tion of
and
t, of the
maintenan the lack
ce. Vehi of
China
cle
is
overworkfairly shor life in
ed and t, with truck
being
a typic
an 8al engin s
or
typical
e
weight 9-liter, and
the
60 to
So is
short there an adva 100 tons.”
life-s
are rene pans wher ntage to
in coun wed more e vehicles
quickly
three tries where
or
vehicles than
newer, four times
last
as
vehiclescleaner, less- long? Will
quickly? be introducepolluting
simple,” Sadly, no. d more
“It’s
is goin says Perkins. not that
g to be
to supp
the infra “The issue
quality ort that chan structure
of the
ge. From
maintenan
fuel to
the
all impo ce availablethe type of
that Chinrtant.” It wou – they’re
ld seem
problems a and its
emissions
change are clear
overnigh ly not goin
g to
t – if at
all. ETi
“Diesel
is
clean and not very
have to engines
cop
wide var e with a
iety of fue
l”
Sample pages
reproduced from
Engine Technology
International magazine
h 2008
merce
des tests
a new
e-Clas
s sedan
e
in China
with a
clean
diesel
engin
e under
the hood
To feature your
company and technology,
contact us now!
Advertising rates
Full-page color: £3,750
Half-page color: £2,750
Double-page spread color: £5,050
Special positions available
(covers, facing contents, etc) prices upon request
For further information contact:
Simon Willard or Rob Hughes
UKIP Media & Events, Abinger House, Church Street, Dorking, Surrey, RH4 1DF, UK
tel: +44 1306 743744 | fax: +44 1306 742525
email: s.willard@ukipme.com or r.hughes@ukipme.com | www.ukipme.com
Download