The Areas-BURGER KING® alliance opens the largest restaurant at

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The Areas-BURGER KING® alliance opens the
largest restaurant at Barcelona-El Prat
Airport's T2, with a capacity for 250 guests
2
•
More than 560m , a large terrace and the familiar taste of the American brand —
available to the more than 30,000 travelers who pass through the T2 every day
•
The opening of the outlet is part of an agreement between Areas and BURGER KING®
and has involved an investment of €3.2 million in four new establishments at Madrid and
Barcelona airports in recent months.
Barcelona, January 27, 2014.- Areas, the leading Spanish food & beverage and retail company, and
BURGER KING®, the second largest fast-food restaurant chain in the world, inaugurate the largest
food and beverage area at the Barcelona-El Prat T2 which can accommodate up to 250 guests at a
time.
With this opening, the T2 at El Prat expands its food and a beverage offer and introduces the burger
2
restaurant concept in this terminal for the first time. The outlet surface area covers about 560 m ,
almost 50 of them in the terrace. It is located in the check-in area between modules 2 and 3 and will
feature the new image which the American brand is implementing internationally in its new
establishments. The new restaurant required an investment of over €700,000 and employs 29 workers.
Million-euro Areas investment in the framework of an agreement with BURGER KING®
The opening of this new benchmark outlet at Barcelona-El Prat is part of an alliance signed by Areas
and BURGER KING® early last year, whereby both companies agreed to open outlets located primarily in
airports and motorway service plazas.
The opening of this restaurant in Barcelona — the ninth opened by the two companies together — joins
the list of other openings in the domestic airport market. The Madrid-Barajas airport, where Areas is
the top food and beverages operator, opened three BURGER KING® restaurants in recent weeks. The
effort has so far involved an investment of €2.5 million for Areas.
AREAS Avda. Diagonal 579-585, 6ª planta, 08014 Barcelona (Spain) +34 93 240 15 15 www.areas.es
[email protected]
ÁREAS
Avda. Diagonal 579-585, 6ª planta, 08014 Barcelona (España) +34 93 240 15 15
www.areas.es [email protected]
Areas, the business group benefiting travelers
Areas, a company founded in 1968, is a leader in food and beverage services and travel retail. With an international
presence and a workforce of nearly 12,000, Areas currently manages 1,259 outlets in concession spaces such as
airports, highway service plazas, train stations, shopping centers, exhibition venues and central city locations.
The company’s business model focuses on designing tailored offerings including its own brands (such as La Pausa,
Deli&Cia, Caffriccio, News&Books, Sibarium, Eating Point, Natural Break and Divers), major franchises and partners
(including Starbucks, Burger King, Adidas, Adolfo Domínguez, Subway and Lavazza), and co-brands created in
collaboration with large specialized brands (such as Mahou Sports Bar, La Yoghourtería by Danone, La Bellota,
Espace Evian and Carling Pub).
Areas belongs to the international group Elior, the third leading operator in the world in terms of concessions.
For further information: www.areas.es and
@areas
In 2004, Areas became a founding member of the Spanish Network of the United Nations Global Compact.
Areas supports:
For further information:
Román y Asociados-93 414 23 40-661 23 49 28
Laura Arévalo [email protected]
Joan Royo [email protected]
ABOUT BURGER KING WORLDWIDE, INC.
Founded in 1954, BURGER KING® (NYSE: BKW) is the second largest fast-food restaurant chain in the world. Under
its original system as HOME OF THE WHOPPER®, BURGER KING® operates over 13,000 restaurants serving 11 million
diners every day in 89 countries and territories worldwide. Approximately 99 percent of BURGER KING® restaurants
are owned and operated by independent franchisees, many of them family-owned operations that have been
involved in the business for decades. In Spain, there are over 520 BURGER KING® restaurants employing 11,400
people. To learn more about BURGER KING®, visit the company's website at www.bk.com and www.burgerking.es or
follow us on Facebook.
FOR MORE INFORMATION:
Verónica
Muñoz Evercom
915779272
[email protected]
ÁREAS
Avda. Diagonal 579-585, 6ª planta, 08014 Barcelona (España) +34 93 240 15 15
www.areas.es [email protected]
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