For more information: Lindsay Glosson lglosson@howardmerrell.com (919) 844-­‐2740 Daniel Schaffer Joins Howard/Merrell As Customer Insight Analyst RALEIGH, N.C. – September 15, 2014 – Howard/Merrell, a strategic branding and advertising agency, welcomes Daniel Schaffer to the agency as a Customer Insights Analyst. In this position, Schaffer conducts neuromarketing and brand equity research, along with working on more traditional research projects including qualitative and quantitative segmentation studies, focus groups and tracking studies. Schaffer manages the insight process from collaborating with account management teams on client needs, to designing studies, collecting and conducting deep analysis of the findings. “Real competitive advantage in brand development comes from understanding the motivation behind consumer purchase behavior,” explains Jim Cobb, president and CEO at Howard/Merrell. “Daniel designs studies that provide useful insights and tell a brand story in a relevant and meaningful way. We then leverage findings to develop integrated brand campaigns for our clients.” Howard/Merrell pioneered point-­‐of-­‐view that the best advertising engages consumers at an emotional level and used neuroscience diagnostics to reveal the subconscious, emotional drivers behind 90+ percent of purchase decisions. While working for Howard/Merrell as an intern, Schaffer conducted an analysis of all neuromarketing approaches and the pros and cons of each. Based on his knowledge he now designs studies to incorporate neuroscience diagnostics like electroencephalograph (EEG) as part of the personal interview process. “Daniel is very passionate about gaining human insights and the statistical precision he incorporates into every study design. He is a great addition to the agency’s strategic brand development capability,” continues Cobb. “We look forward to watching Daniel learn and grow with us at Howard/Merrell.” Schaffer graduated magna cum laude from Barton College with a Bachelor of Science degree in psychology. About Howard/Merrell Howard/Merrell is a fully integrated advertising, public relations and social media brand development agency based in Raleigh, N.C. With a rich history and compelling portfolio, we specialize in creating lasting, emotionally engaging connections between brands and their highest potential customers. To see our award-­‐winning work or get in touch with us, please visit www.howardmerrell.com . ###