2015
BITS Special Editorial Reports
International
The New York Times Bits section delivers the essential news and
analysis on the business of technology and its implementation.
Participating advertisers will align with coveted technology influentials as
The Times examines the trends, challenges and major players who are
reinventing the technology industry.
DATES & DEADLINES
Pub. Date
Reservation Close
Materials Close
Mobile World Congress
Mar 4
Jan 7
Feb 4
BITS
Jun 11
Apr 16
May 14
BITS
Dec 2
Oct 7
Nov 4
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timed to coincide with the publication of these standalone print
sections. Customizable cross-platform digital packages aligning with
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INTERNATIONAL EDITION READER PROFILE
The NYT International edition has a circulation of 220,472 and a
readership of 423,306.
Influent
• 88% are in senior management(1)
• 41% have decision making authority for their organization as a
whole
• 49% make decisions for purchases, lease or use of goods/services
in IT industry(2)
For more information please contact your
account manager.
Affluent
• Average annual personal income(1): US$276,000
• Average annual household income: US$367,700
• 46% own 2+ properties
www.nytmediakit-intl.com
Note: Dates and features subject to change
Source: OJD 2013; INYT Reader Survey 2014, Base: All respondents. (1) All in employment; EOLS 2014, Base:
All respondents. (2) All in employment