Target Australia has introduced a bra-fitting service titled Fit-Me to its stores across
the nation – as part of its pact to help support women of all shapes and sizes.
Close to 1000 Target Australia team members across the country have been trained
as bra fitters, who will be available in all Target stores during key trading hours.
Gillian Ridley Whittle, General Manager of Womenswear at Target Australia,
believes the bra fitting service will make a world of difference to women and their
overall wellbeing.
“It’s alarming to see the number of Australian women who aren’t wearing properly
fitted bras and lingerie. Wearing the wrong bra size can lead to many health
problems – from bad posture through to chronic shoulder and back pain.
“Twenty years ago, it was the norm for women to frequently undertake a bra fitting
during their every-day-shopping, yet this tradition has been extremely overlooked in
recent years.
“At Target, we’re extremely excited to bring this service back for our customers. The
Fit-Me service will help ensure our customers are comfortable and empowered in
their bodies, whilst also helping to benefit their overall health,” said Ridley Whittle.
For those who rather fit themselves, Target will also provide bra tape measures for
women to take their own measurements. Trained bra fitters, who are easily
recognisable by their pink lanyards, will be on hand to demonstrate the technique to
determine the best size and fit.
Selected Target stores will include a dedicated change room for bra fittings, to
provide customers with additional comfort as they’re measured.
The new initiative will be supplemented by a Target Bra Book available in-stores –
helping to provide customers with information on the different range and types of
bras to suit various wardrobe needs. The free book will also be available for women
to take home.
“Choosing lingerie is quite a personal matter and with a vast ranges of styles and
unique body types, it can be a very overwhelming activity. We want to offer a service
for all women of different shapes and sizes, helping to empower them, and to equip
them with the tools to learn about the right fit for themselves,” said Ridley Whittle.
The launch of Fit-Me follows the release of Target’s extended DD+ bra range across
stores this past September. The four new bra styles were in response to customer
demand for specially designed bras for women with a DD cup size up to a G cup
size.
All Target stores will have a trained bra fitter during key trading hours. For more
information on the Fit-Me initiative, or to find your local store, visit
www.target.com.au.