ELEPHANT POACHING: CITES FAILURE TO COMBAT THE GROWTH IN CHINESE DEMAND FOR IVORY Joseph Vandegrift* I. INTRODUCTION .......................................................................... 103 II. ELEPHANT POACHING AND THE INTRODUCTION OF CITES ....... 103 a. The Decline of African Elephant Populations ................... 103 b. CITES Framework ............................................................. 105 c. CITES Classification of the African Elephant ............. 107 d. 1999 One-Off Sale to Japan ............................................... 109 III. A SHIFT IN CITES REGULATION POST 2000 ............................. 109 a. Additional One-Off Sale to Japan and China in 2008 ....... 110 b. Rejection of One-Off Sales in Tanzania and Zambia in 2010 .................................................................................... 111 c. The Current Status of the African Elephant ....................... 112 IV. THE CHINESE DOMESTIC MARKET FOR IVORY .......................... 113 a. Chinese Demand for Ivory Spike........................................ 114 b. Target for Illegal Import of Ivory....................................... 116 c. Chinese Market Enforcement Mechanisms ........................ 118 d. Chinese Government Misplaces 110 Metric Tons of Ivory ................................................................................... 121 e. China’s Demand Problem Will Not be Fixed by CITES .... 122 V. OTHER DOMESTIC MARKETS FOR IVORY .................................. 123 a. United States ...................................................................... 123 b. Japan .................................................................................. 124 c. African States Including Ghana ......................................... 125 VI. POSSIBLE SOLUTIONS FOR CONTROLLING THE CHINESE MARKET .................................................................................... 126 a. Increases in Chinese Market Regulation and Enforcement ....................................................................... 127 b. Cultural Norms Modification ............................................. 131 c. Chinese Ban on Elephant Ivory Required .......................... 134 VII. CONCLUSION ............................................................................. 134 * B.S., 2009, Georgia Institute of Technology; J.D., 2012, University of Virginia School of Law. Associate, Alston & Bird LLP. This article was written in the author’s private capacity and does not represent the views of Alston & Bird LLP. The author would like to thank Margaret Riley, Professor at University of Virginia School of law for the inspiration leading to this article, and James Hatten for his excellent work on drafts of this article. 2013] Elephant Poaching & CITES 103 I. INTRODUCTION The recent spike in Chinese demand for ivory threatens to renew the poaching of the African Elephant. Chinese buyers have traditionally seen ivory as a symbol of wealth and power, but current Chinese demand has grown rapidly over the past several years due the increased buying power of its emerging middle class. This change in demand has resulted in a dramatic increase in the price and sales of ivory since 2008. While the Convention on International Trade in Endangered Species of Wild Fauna and Flora (“CITES”) should control all international trade in elephant ivory, the treaty may not be capable of preventing the continued importation of illegal ivory into China. CITES has never before dealt with such a sudden increase in demand for any endangered animal product. Instead, CITES relies upon Chinese domestic market enforcements to combat the spike in illegal trade. This paper argues that neither CITES nor the Chinese regulators are capable of battling the domestic ivory market because of China’s unique spike in demand, and so China should ban the trade entirely. II. ELEPHANT POACHING AND THE INTRODUCTION OF CITES Elephants maintained a relatively stable population until the 1960s and early 1970s, despite the growing confrontations with human civilization and continual hunting.1 Mass population decline started in the 1970s due to increased poaching and demand for ivory.2 In response to the rapidly declining elephant populations, CITES sought to control ivory trade by listing the elephant first as an Appendix II protected species, then as an Appendix I protected species.3 CITES experimented with its protection at the end of the twentieth century, successfully implementing a sale of culled and stockpiled ivory without affecting the stabilized elephant population.4 a. The Decline of African Elephant Populations Ivory trade has occurred since ancient times, but elephant populations maintained healthy numbers until the latter half of the twentieth century.5 For example, the elephant population grew beyond control in 1 Charles W. Fowler & Tim Smith, Characterizing Stable Populations: An Application to the African Elephant Population, 37(4) J. WILDLIFE MGMT. 513, 514-21, (Oct. 1973). 2 See infra Part II.a. 3 See infra Parts II.b & II.c. 4 See infra Part II.d. 5 I.J. Whyte, H.C. Biggs, A. Gaylard & L.E.O. Braack, A New Policy for the Management of the Kruger National Park’s Elephant Population, 42(1) KOEDOE-AFRICAN PROTECTED AREA CONSERVATION AND SCIENCE 111, 115-17 (1999). 104 Virginia Environmental Law Journal [Vol. 31:102 South Africa in the mid-1960s, and several park rangers recommended that the park cull the herd to a more manageable level.6 However, hunting in the 1970s threatened all African Elephant populations as consumer demand quadrupled the price of raw ivory from 1970 to 1979.7 Exports of elephant ivory reached almost a thousand metric tons per year by the mid-1980s.8 Various environmentalists have debated the actual cause of the increased demand, price, and production of raw ivory. Some hypothesized that as a natural rare material, it hedged well against the inflation of the 1970s and 1980s, driving up its price significantly.9 Others reasoned that the increased production resulted from increased human interaction with the elephants as a natural side effect of expanding communities.10 Still others concluded that its production increased as a result of migration of newly freed colonial populations.11 In all likelihood, it is some combination of all of these factors. Even if ivory sold at a relatively low price, as it did at the start of the 1970s, poachers in the 1960s and 1970s could earn more selling a single elephant’s tusks than they could earn for a year’s salary doing another job.12 Upon discovering active poaching, game wardens would “confiscate” a tusk or two for themselves and then send the poachers on their way.13 The horrible poverty in Africa at the time further tempted potential poachers.14 Once illegal poaching became commonplace, it made little sense for other potential poachers to actively manage their own killing in order to maintain a reasonable population.15 Illegal poaching became a tragedy of the commons. Additionally, states woefully under-funded enforcement in the newly settled areas.16 Poachers found an abundance of automatic rifles in war torn regions of Africa, making enforcement more dangerous for game wardens.17 Id. at 111. Ian S.C. Parker & Alistair D. Graham, Elephant Decline: Downward Trends in African Elephant Distribution and Numbers (Part II), 35 INT’L J. ENVTL. STUD. 13 (1989). 8 Id. at 16. 9 Jonathan Anderson, Recent Events Affecting the International Ivory Trade, 2000 COLO. J. INT’L ENVTL. L. & POL’Y 71, 72-73 (2000). 10 Patty F. Storey, Development vs. Conservation: The Future of the African Elephant, 18 WM. & MARY J. ENVTL. L. 375 (1994). 11 Parker & Graham, supra note 7, at 22. 12 Anderson, supra note 9, at 72-73. 13 Michael J. Glannon, Has International Law Failed the Elephant?, 84 AM. J. INT’L L. 1, 20 (1990). 14 Id. 15 Id. 16 Id. 17 Id. 6 7 2013] Elephant Poaching & CITES 105 Throughout the 1960s and 1970s, domestic enforcement mechanisms simply did not control the poaching problem. b. CITES Framework While domestic enforcement issues plagued the African Elephant, international trade also jeopardized the existence of other endangered species.18 In 1973, several states joined together in Washington, D.C. to create a convention to combat the imminent species loss.19 Eighty states signed CITES, and the convention entered into force in 1975.20 The general purpose of the convention is to protect plant and animal species against over-exploitation due to international trade.21 Over one hundred states, including the United States and China, have ratified the convention.22 The convention operates by restricting or banning international trade of its listed species.23 CITES lists cover species under three appendices, depending upon each species’ level of endangerment.24 Appendix I covers “all species threatened with extinction which are or may be affected by trade.”25 Appendix II offers less protection and covers species that while not currently threatened with extinction, may become threatened without proper monitoring and restrictions.26 Individual signatories can request Appendix III species protection, meaning that the species itself is not in any jeopardy, but a given state identifies the population as requiring protection.27 The Conference of the Parties (“CoP”) for CITES meets every two years and assesses new protections for species through an amendment process.28 Appendix I offers the most protection for any species. Each export of any Appendix I species or product of that species requires an export 18 See, e.g., Robin W. Doughty & Norman Myers, Notes on the Amazon Wildlife Trade, 3 BIOLOGICAL CONSERVATION 293, 293 (1971) (identifying Ocelots and Jaguars as species heavily traded in foreign countries and prone to extinction). 19 Convention on International Trade in Endangered Species of Wild Fauna and Flora Preamble, opened for signature Mar. 3, 1973, 27 U.S.T. 1087, 983 U.N.T.S. 243 [hereinafter CITES]. 20 Treaties In Force, U.S. DEPT OF STATE, 338 (2011), http://www.state.gov/documents/organization/169274.pdf. 21 CITES, supra note 19. 22 See CITES, supra note 19, at List of Contracting Parties (in chronological order), available at http://www.cites.org/eng/disc/parties/chronolo.php. 23 CITES, supra note 19, at Articles III-V. 24 Id. at Article II. 25 Id. at Article II, Paragraph 1. 26 Id. at Article II, Paragraph 2. 27 Id. at Article II, Paragraph 3. 28 CITES, supra note 19, at Article XI. 106 Virginia Environmental Law Journal [Vol. 31:102 permit.29 The exporting state can only issue a permit if the particular export meets four conditions. A state-led “Scientific Authority” must certify that the particular export does not harm the survival of the species.30 A separate state-led “Management Authority” must then certify that the taking of the specimen was within the laws of the export state, that the crating or packaging of the specimen “minimizes the risk of injury, damage to health or cruel treatment,” and that the import state has issued a valid import permit for the specimen.31 In addition, the importing state must issue a valid import permit for each specific transaction of an Appendix I species.32 The import state can only issue a permit if its scientific authority certifies that the transaction will not be detrimental to the species and its management authority certifies that the specimen will not be used for primarily commercial purposes.33 The commercial prong of the import restrictions is particularly strict, even restricting trade in animals that have died naturally.34 CITES intends Appendix I classification to combat species decline by severely restricting international trade and, therefore, artificially removing international demand for a given animal product.35 Appendix II does not protect listed species to the level of Appendix I.36 Appendix II still requires export states to issue an export permit for a specific transaction, but it does not require any import permits.37 The standards for granting an Appendix II export permit are similar to the standards for granting an Appendix I export permit, except that the state issuing the Appendix II export permit does not need to confirm any action by the importing state.38 Practically, this means that CITES does not place significant restrictions upon the international commercial trade of Appendix II species.39 A single species can be listed in different Appendices in different countries, but if a species is listed primarily in Appendix I, international trade is severely restricted.40 Id. at Article III, Paragraph 2. Id. at Article III, Paragraph 2(a). 31 Id. at Article III, Paragraphs 2(b)-(d). 32 Id. at Article III, Paragraph 3. 33 Id. 34 Andrew J. Heimert, How the Elephant Lost His Tusks, 104 YALE L.J. 1473, 1476 (Apr. 1995). 35 CITES, supra note 19, at Article II, Paragraph 1. See also Andrew M. Lemieux & Ronald V. Clarke, The International Ban on Ivory Sales and Its Effects on Elephant Poaching in Africa, 49 BRIT. J. CRIMINOL. 451, 452 (2009) (comparing the restriction on the ivory market to a “market disruption” tactic). 36 CITES, supra note 19, at Article IV, Paragraph 1. 37 Id. at Article IV, Paragraph 4. 38 Id. at Article III, IV. 39 Id. at Article IV. 40 Id. 29 30 2013] Elephant Poaching & CITES 107 CITES does not provide explicit measures for penalizing states that do not enforce the convention.41 Its enforcement provision merely provides that states must penalize unlawful trade in covered species.42 Instead, CITES allows each participating state to individually determine how that state will penalize violators.43 These domestic enforcement mechanisms vary from state to state, but half of participating states have not created any legislation allowing for domestic or international sanctions where a violation of CITES occurs.44 In comparison, the United States’ domestic implementation of the convention stands as one of the clearest adoptions of effective enforcement mechanisms of CITES.45 The United States has used certification under the Pelly Amendment46 to levy sanctions on trading partners that the CITES Standing Committee finds to be in violation of the convention.47 Given the United States’ economic power, its ability to levy sanctions through the Pelly Amendment against countries found to be violating CITES represents a very large “stick” in enforcing CITES.48 c. CITES Classification of the African Elephant CITES dealt with the African Elephant in its first CoP in 1976, when Switzerland proposed that it be protected under Appendix II.49 Under Appendix II, all large pieces of ivory (i.e., tusks) must be registered with CITES, and each state must set its own quota for how many tusks it felt would maintain its elephant population in a year.50 The rapidly declining population of the African Elephant caused significant 41 See CITES, supra note 19, at Article VIII. CITES does provide that the parties should take appropriate measures to penalize the trade in covered specimens in Paragraph 1, and such a statement could be interpreted to target states as well as individual traders. 42 Id. at Article VIII, Paragraph 1. 43 Id. 44 See Mara E. Zimmerman, The Black Market for Wildlife: Combating Transnational Organized Crime in the Illegal WildlifeTrade, 36 Vand. J. Transnat’l L. 1657, 1666 (2003) (finding that in 2002, approximately half of the parties to CITES had not created any domestic legislation to implement CITES). 45 See Steve Charnovitz, Environmental Trade Sanctions and the GATT: An Analysis of the Pelly Amendment on Foreign Environmental Practices, 9 AM. U. J. INT’L L. & POL’Y 751 (1994). 46 22 U.S.C.A. § 1978. 47 See Charnovitz, supra note 45, at 767-772 (listing examples of certification under the Pelly Amendment). 48 See generally id. Given the diplomacy involved with levying sanctions, the Pelly Amendment is not necessarily used consistently. See also infra Part VI.c. 49 CITES, supra note 19, at First Meeting of Conference of the Parties: Proposals for Amendment of Appendices I and II (Nov. 2-6, 1976), available at http://www.cites.org/eng/cop/01/prop/index.shtml. Canada proposed that the African Elephant be placed under Appendix I, although it did not garner enough support to pass the amendment. 50 Heimart, supra note 34, at 1478. 108 Virginia Environmental Law Journal [Vol. 31:102 discussion at every CoP from 1985 onward.51 From the classification of the African Elephant under Appendix II until 1989, the worldwide population of the African Elephant declined by half.52 The opening speech by Prince Bernhard of the Netherlands at the seventh CoP in 1989 reflected the general consensus that although some states effectively managed their elephant populations, “[a]ll of us who support the CITES ivory control system must admit that it has failed to control illegal ivory trade.”53 Despite protests by several African states, CITES reclassified the African Elephant under Appendix I in 1989, effectively banning all international trade in elephant ivory.54 The CITES decision did not regulate domestic trade, however.55 Regulation of domestic trade has been recognized as urgently needing strengthening in many states.56 Among elephant range states, for example, there is a significant contrast between states such as Kenya which is “committed to ‘zero tolerance when it comes to domestic trade in ivory” and states such as Nigeria which has a “large, unfettered internal ivory trade operating with the apparent absence of any effective law enforcement on the part of the government.”57 Despite this weakness in domestic regulations and enforcement, the price of ivory plummeted in the years following the listing of the African Elephant under Appendix I, reducing poaching incentives.58 The African Elephant population recovered in the early 1990s, indicating the success of the international trade ban.59 Kenya, for example, had less than one hundred elephants illegally poached per year in the years following the ban, compared to the thousands of elephants killed each year in the 1980s.60 Lemieux & Clarke, supra note 35, at 453. Heimart, supra note 34, at 1473. 53 Speech by HRH Prince Bernhard of the Netherlands, Founder President of WWF-World Wide Fund for Nature (Oct. 9, 1989), available at http://www.cites.org/eng/cop/07/E07-Openingspeeches.pdf. 54 Lemieux & Clarke, supra note 35, at 453-54. 55 Id. 56 See CITES Conference of the Parties, Trade in Elephant Specimens, Resolution Conf. 10.10 (Rev. CoP15), available at http://www.cites.org/eng/res/all/10/E10-10R15.pdf; CITES, Elephants—Control of Internal Ivory Trade, Decision 12.36, available at http://www.cites.org/eng/dec/valid12/12-36_39.shtml. 57 See T. Milliken, R.W. Burn & L. Sangalakula, The Elephant Trade Information System (ETIS) and the Illicit Trade in Ivory, TRAFFIC 16-22 (Oct. 14, 2009), http://www.cites.org/common/cop/15/doc/E15-44-01A.pdf. 58 Anderson, supra note 9, at 75. 59 Id. 60 Id. 51 52 2013] Elephant Poaching & CITES 109 d. 1999 One-Off Sale to Japan The protests of several African states at the 1989 CoP led CITES to consider placing certain countries’ African Elephant populations under Appendix II in the future.61 With the stabilization of elephant populations, Namibia, Botswana, and South Africa petitioned the tenth CoP in 1997 for reclassification of their African Elephant populations to Appendix II.62 The CoP allowed the reclassification, but only with significant restrictions not typically placed on other Appendix II species.63 In addition to the mostly non-commercial uses allowed by the reclassification, the CoP allowed a one-off sale of approximately sixty metric tons of stockpiled ivory to Japan.64 CITES qualified the one-off sale as “experimental,” and funded the creation of a monitoring system called Monitoring Illegal Killing of Elephants (“MIKE”).65 The data taken after the sale produced inconclusive results on the effect of the one-off sale.66 Continent-wide, African Elephant populations continued to grow and poaching levels remained constant.67 The price of ivory fluctuated significantly between 1999 and 2002 in various areas, but without any discernable pattern either up or down due to the one-off sale.68 Significant evidence also showed that African demand for ivory dropped significantly during that time period.69 Most importantly, the one-off sale did not affect the total volume, price, or demand of Japan’s ivory trade.70 III. A SHIFT IN CITES REGULATION POST 2000 With ivory prices remaining relatively high between $65 and $145 per pound on the Japanese market,71 African states looked to sell Lemieux & Clarke, supra note 35, at 454. Id. 63 Anderson, supra note 9, at 76. Zimbabwe could unconditionally sell elephant hide commercially, but could only export ivory and leather products for non-commercial products. Namibia was allowed to export animals for non-commercial purposes. All three countries were allowed to export elephant products as hunting trophies. 64 Katy Payne, Iain Douglas-Hamilton, Cynthia Moss & Joyce Poole, Why Trade is a Bad Idea, MAIL & GUARDIAN ONLINE (Apr. 9, 1999) http://mg.co.za/article/1999-04-09-why-trade-isa-bad-idea. 65 Id. 66 See generally, Erwin H. Bulte, Richard Damania & G. Cornelis van Kooten, The Effects of One-Off Sales on Elephant Mortality, 71(2) THE J. OF WILDLIFE MGMT. 613 (2007). 67 Id. at 617. 68 Daniel Stiles, The Ivory Trade and Elephant Conservation, 31(4) ENVTL. CONSERVATION 309, 316 (2004). 69 Id. (showing a market contraction through fewer workshops, more pieces available, and larger carvings available in regulated African markets). 70 ESMOND MARTIN & DANIEL STILES, THE IVORY MARKETS OF EAST ASIA 41 (2003). 71 Stiles, supra note 68, at 311. 61 62 110 Virginia Environmental Law Journal [Vol. 31:102 additional ivory stockpiles in the 2000s. CITES and conservationists initially supported the idea, but there has been growing concern over the growth in illegal ivory markets and poaching.72 a. Additional One-Off Sale to Japan and China in 2008 While the 1999 one-off sale of ivory to Japan sent a morally ambiguous message to producers and consumers of ivory,73 the sale did not have a noticeable impact on poaching or the demand for ivory.74 As a consequence, several African countries petitioned CITES in 2002 to conduct another one-off sale.75 After several assessments and CoPs, CITES approved the sale of stockpiled ivory from Botswana, Namibia, South Africa, and Zimbabwe.76 The states claimed that proceeds from the sale would go towards funding domestic conservation efforts.77 Despite initial reluctance, CITES found that Japan’s enforcement mechanisms were similar to those found in 1999, and approved it as a buyer.78 CITES also noted increased monitoring mechanisms, including registration of all pieces, tags on every piece sold that identified the registry number of that piece, and warnings about the prohibition of reexport from Japan.79 Additionally, the CITES Secretariat applauded the Japanese NGO and government investigations, including internet and market searches for unregistered items.80 The CITES investigation team did note several potential loopholes in Japan, but completed the investigation convinced that domestic registers would modify the Japanese registration system to remove the loopholes.81 See infra Parts III. a-b. See generally Bulte, et al., supra note 66 (Bulte summarizes moral arguments both for and against the successful one-off sale to Japan: “One view is that trade generates economic surpluses that create incentives for range states to set aside habitat and invest in elephant protection . . . . The alternative view is that legal sales (one-off or otherwise) facilitate the marketing of illegal ivory, thereby promoting demand and encouraging poaching . . . . [Another study] linked elephant mortality to corruption, casting further doubt on the ability to design a trading system that promotes conservation of elephants.” (internal citations omitted)). 74 See Part II.d supra. 75 Jo Adentunji, One-off Ivory Sale to China Condemned as ‘Poacher Smokescreen’, THE GUARDIAN (July 14 2008) http://www.guardian.co.uk/environment/2008/jul/14/conservation.wildlife. 76 Id. 77 James Owen, Ivory Sale Gets Green Light from Wildlife Trade Watchdog, NATIONAL GEOGRAPHIC NEWS, June 4 2007, available at http://news.nationalgeographic.com/news/2007/06/070604-ivory-sale.html. 78 CITES Standing Committee, Control of Trade in African Elephant Ivory, 54th Meeting Document 26.1 (Oct. 2-6, 2006). 79 Id. at 7-8. 80 Id. at 8-9. 81 Id. at 9-10. As an example, one loophole did not require registration on the sale of tusks from private owners to resellers if the private owner had owned the tusk prior to 1995. 72 73 2013] Elephant Poaching & CITES 111 China petitioned CITES to be an import partner in the same one-off sale in 2007.82 CITES initially rejected China’s petition due to the high amount of illegal ivory imported into the country.83 However, CITES returned to China in late 2007 and found very few market or customs violations.84 The significant enforcement efforts perceived in China outweighed the risk of selling to the largest target state for illegal ivory, and CITES determined that China should be a trading partner for the upcoming one-off sale.85 The previously approved African states completed the sale of 108 metric tons of raw ivory to China and Japan in 2008.86 b. Rejection of One-Off Sales in Tanzania and Zambia in 2010 Tanzania and Zambia followed in their neighbors’ footsteps, and petitioned CITES to reclassify their African Elephant populations and allow a one-off sale of their stockpiled ivory.87 Both countries had contributed heavily to the illegal ivory trade up until that point,88 but CITES Panels of Experts conducted significant research and investigation in both areas and recommended that CITES voting states approve both reclassifications and sales, despite evidence of some problems.89 In the end, the CITES voting states decided not to approve the one-off sales, after all.90 Other African states voiced significant concerns over the lack of time to assess the impact of the one-off sale in 2008,91 and additionally, the CITES states had a general awareness of the poaching problem caused by the growing Asian demand for ivory goods.92 82 CITES Standing Committee, Control of Trade in Elephant Ivory, 57th Meeting Document 33.2, 1-2 (July 14-18 2008). 83 Id. at 1. 84 Id. at 2. 85 Id. 86 Id. at 3. 87 Samuel Wasser, Katarzyna Nowak, et al., Elephants, Ivory, and Trade, 327 SCIENCE 1331, 1331 (Mar. 12, 2010), available at http://www.sciencemag.org/content/327/5971/1331.full. 88 Id. 89 CITES, supra note 19, at Report of the Panel of Experts on the African elephant on its review of the proposals of the United Republic of Tanzania and Zambia to transfer their populations of African elephant from Appendix I to Appendix II, CoP 15 Doc. 68 Annex 6, Feb. 28, 2010. Most problems found by the Panel of Experts dealt with appropriate record keeping and the vast quantity of illegal exporting of ivory already occurring in both countries. 90 Michael Casey, Tanzania, Zambia Bid for One-off Ivory Sales Fail, BLOOMBERG BUSINESSWEEK (Mar. 22, 2010), available at http://www.businessweek.com/ap/financialnews/D9EJPMS00.htm. 91 Id. 92 Id. 112 Virginia Environmental Law Journal [Vol. 31:102 c. The Current Status of the African Elephant CITES has not had an official opportunity to assess the African Elephant population since 2007, and thus it cannot make an evaluation of the most recent one-off sale.93 However, the CITES Standing Committee analyzed various regional reports at their sixty-first meeting in August 2011.94 The Standing Committee found that poaching and domestic strife had resulted in the significant decline of elephant populations in Chad, Central African Republic, and the Democratic Republic of Congo.95 Combining those losses with NGO investigative reports, the Standing Committee determined that the Central African region had experienced substantial declines in important elephant populations.96 States in Eastern Africa had conducted several important surveys, with Tanzania finding a single ecosystem had lost as many as thirty thousand elephants since 2006.97 Tanzania’s losses could mostly be attributed to over-counting in the previous survey, but the Standing Committee could not rule out increased poaching as a cause.98 Reports on southern Africa showed an increase in elephant populations in some states, such as Mozambique and South Africa, but the reports also revealed “high carcass ratios.”99 Those carcass ratios indicated significant habitat encroachment and poaching in the region.100 The Standing Committee determined that reports from West Africa suffered from a lack of accurate information, and did not make an assessment on that region.101 Human encroachment represents the greatest threat in areas where an “over-abundance” of elephants existed, mostly in southern Africa.102 For other regions, particularly central and eastern Africa, the Standing Committee expressed concern over the significant rise in poaching.103 The Standing Committee singled out rising poaching pressure in Kenya and Zimbabwe and several others in eastern Africa as troubling, given that those regions were not suffering from the same domestic strife 93 CITES, supra note 19, at Standing Committee, Status of Elephant Populations, Levels of Illegal Killing and the Trade in Ivory: A Report to the Standing Committee of CITES, SC61 Doc. 44.2 Annex 1 (Aug. 15-19 2011), available at http://www.cites.org/eng/com/SC/61/index.php. 94 Id. at 8-9. 95 Id. at 9. 96 Id. 97 Id. 98 Id. 99 Id. 100 Id. 101 Id. 102 Id. at 9-10. 103 Id. at 10. 2013] Elephant Poaching & CITES 113 found in the central African states.104 The Standing Committee also noted the lack of dependability of data found in MIKE, and expressed a desire for improved data production by elephant range states.105 IV. THE CHINESE DOMESTIC MARKET FOR IVORY China has always had a healthy domestic ivory market,106 but the recent spike in Chinese demand for ivory threatens to increase poaching and to jeopardize the recovery of African Elephant populations.107 With its increased demand, China has become the primary target for illegally exported ivory.108 While Chinese Customs has increased seizures of illegally imported ivory in recent years, its ineffective domestic market enforcement ensures that any ivory successfully imported into the country will be bought at the newly extravagant prices.109 Additionally, China’s growing market has led to the suspicious disappearance of government-confiscated stockpiles, indicating that demand may overcome any attempt for the Chinese government to regulate the trade.110 Since TRAFFIC and NGO reports have made CITES aware of China’s demand and enforcement issues,111 CITES could have rationally considered singling out China as a state in need of improvement. Instead, CITES approved China’s request to participate in the one-off sale of 2008,112 indicating that it will turn a blind eye to China’s domestic ivory issues. 104 Id. Many countries in Africa have experienced significant domestic strife over the last few years, including Zimbabwe. However, Zimbabwe appears to have stabilized to some degree in recent years, where the central African states still suffer significantly from civil war and other problems. See generally Jennifer Giroux, David Lanz & Damiano Sguaitamatti, The Tormented Triangle: The Regionalisation of Conflict in Sudan, Chad and the Central African Republic, Crisis States Working Papers No. 2 (2009), available at http://dspace.cigilibrary.org/jspui/handle/123456789/27069. 105 Id. at 21. 106 Alexandra Wexler, Chinese Demand Revives Ivory Trade, WALL STREET JOURNAL (Sept. 20, 2011), available at http://online.wsj.com/article/SB10001424053111904106704576580020012406078.html#articleT abs%3Darticle. 107 Id. See generally Part IV.a infra. 108 See generally EIA, China, Ivory Trade & the Future of Africa’s Elephants (2008), available at http://www.eia-global.org/PDF/EIA-CITES-Briefing08.pdf. 109 See generally Part IV.c infra. 110 See generally Part IV.d infra. 111 See generally Part IV.e infra. 112 See generally Part III.a supra. 114 Virginia Environmental Law Journal [Vol. 31:102 a. Chinese Demand for Ivory Spike Ivory has been a luxury item for the Chinese since the Han dynasty and the creation of the Silk Road.113 Chinese demand for ivory remained relatively stagnant throughout the twentieth century, as most citizens did not have enough money to afford ivory products.114 However, China’s economic explosion into the twenty-first century created a new population with substantial buying power.115 The new Chinese middle class has grown as large as the entire population of Japan.116 However, it is not necessarily the size that causes demand problems. Instead, the suddenness of the expansion of the Chinese middle class has created a demand that cannot be satisfied with legal stocks.117 The Chinese middle class is “suddenly wealthy,” and it wishes to show that wealth off through acquisition of ivory, a traditional symbol of wealth and status.118 The price of ivory in China has risen dramatically since 2008. In 2008, at least one NGO listed individual sales of ivory with prices of approximately $142-$148/kg.119 However, different news sources and investigative NGOs list different prices in the years since 2008, and that discrepancy could lead to some skepticism about the explosion of demand as CITES addresses the problem in the future.120 Lucy Vigne and Esmond Martin, two independent ivory market experts, consolidated several anecdotal interviews with market buyers in a 2011 report.121 Vigne and Martin reported dealers buying raw ivory for approximately $450-$700/kg in 2010.122 Alexandra Wexler of The Wall Street Journal reports that Chinese merchants sold ivory for as high as 113 C. Michael Hogan, Silk Road, North China, THE MEGALITHIC PORTAL, (Nov. 19, 2007), http://www.megalithic.co.uk/article.php?sid=18006. 114 See Wexler, supra note 106. 115 Alex Shoumatoff, Agony and Ivory, VANITY FAIR (Aug. 2011), http://www.vanityfair.com/culture/features/2011/08/elephants-201108. 116 Id. 117 See Wexler, supra note 106. 118 See id. 119 South Africa Auctions Last of ‘Legal’ Ivory to China, Japan, MONGABAY.COM (Nov. 7, 2008), http://news.mongabay.com/2008/1107-ivory.html. 120 See, e.g., Ian Shurr’s comment on Wexler, supra note 106, available at http://online.wsj.com/article/SB10001424053111904106704576580020012406078.html?mod=W SJ_article_comments#articleTabs%3Dcomments (last updated Sept. 20, 2011) (“$7,000 a kilo is more than [nine] times the higher end of the more prevailing estimate of $350-750 per kilo. Yet this little fact doesn’t prevent the author from hyping sensation.”) While this comment comes from the community at large, it represents the objection that could occur in any CITES discussion in the near future. 121 Lucy Vigne & Esmond Martin, Consumption of Elephant and Mammoth Ivory Increases in 79 (Jan. 2011), Southern China, 49 PACHYDERM http://www.pachydermjournal.org/index.php/pachy/article/view/226 122 Id. at 79. 2013] Elephant Poaching & CITES 115 $7,000/kg in 2011.123 Wexler’s price likely misrepresents the actual value of ivory in China; other outlets have reported the price to be closer to $750-$1,500/kg in 2011.124 Anecdotal accounts of the price of carved ivory mirror the trend in raw ivory, with prices increasing anywhere between twenty and fifty percent between 2010 and 2011.125 Regardless of the varying reported prices, the price of ivory in China has clearly risen over the last three years. An increase in price for any given product does not necessarily indicate that there has been an increase in demand in that product. Instead, a high price could be caused by a restricted supply. Like China, Japan’s market for ivory has maintained a high price in ivory since 2008.126 In Japan, NGO investigators speculated that an artificially pinched supply might be the primary cause of the problem.127 Manufacturers complained anecdotally that a small number of buyers— members of the Japanese Ivory Association—controlled the influx of raw ivory from the one-off sales.128 The Japanese manufacturers further hypothesized that the small number of buyers released the raw ivory in small amounts over time, keeping the price artificially high.129 If an artificial decrease in supply, not an increase in demand, is causing the increased price in Chinese ivory, there would be little threat to African Elephants from the Chinese markets. An increase in price caused by an artificially pinched supply would result in comparatively fewer tusks sold than if the price increase is caused by an increase in demand.130 It is unlikely that the Chinese government has artificially pinched the entire ivory supply through a monopoly of the one-off sale in 2008 in that way that the Japanese Ivory Association has in Japan. While the Chinese government restricts each ivory working factory to 120 kg of raw ivory each year,131 Vigne and Martin reported a See Wexler, supra note 106. Compare Tom Kirkwood, China’s Consumerism ‘Latest Threat to Ivory,’ IOL SCITECH (Aug. 29, 2011), http://www.iol.co.za/scitech/science/environment/china-s-consumerism-latestthreat-to-ivory-1.1127279 (reporting that Esmond Martin, a well-known ivory market expert, found that Chinese raw ivory sold for approximately $750/kg) with Shoumatoff, supra note 115 (reporting that ivory sold for up to $700/lb which converts to $1540/kg). 125 See, e.g., Liu Lu, The Tusk at Hand, CHINA DAILY: EUROPE (July 1, 2011), http://europe.chinadaily.com.cn/epaper/2011-07/01/content_12816685.htm (identifying the general trend in prices, and listing items rising as high as fifty percent in value at auction). 126 Masayuki Sakamoto, ‘Elephant Poaching? None of Our Business’ Influence of Japanese Ivory Market on Illegal Transboundary Ivory Trade, JAPAN TIGER AND ELEPHANT FUND (Mar. 2010). 127 Id. 128 Id. 129 Id. 130 Id. 131 Vigne & Martin, supra note 121, at 84. 123 124 116 Virginia Environmental Law Journal [Vol. 31:102 significant increase in the total number of ivory retailers and items for sale in southern China between 2004 and 2011.132 b. Target for Illegal Import of Ivory Given the substantial spike in demand for ivory, China has become the single most important player in the illegal ivory trade.133 Chinese officials interviewed in 2000 denied the problem despite significant evidence that China was becoming a significant trafficker in illegal ivory.134 The opinion of Chinese officials shifted, however, as Chinese Customs seized significant amounts of ivory imports in 2000 and 2001.135 Shanghai Customs seized fifty-three ivory tusks and over three thousand pieces of worked ivory in 2001, with seizures of fifteen different shipments in August 2001 alone.136 The Chinese Department of Policy issued a notification to many enforcement agencies with the potential to detect ivory smuggling, advising those agencies to “pay close attention” to the illicit trade of ivory.137 The reports from the early 2000s did not give details on the actors working in initial stages of the smuggling, such as the actual poaching and shipping within Africa.138 Although the authors of the 2002 TRAFFIC report suspected that China was the final destination for much of the poached ivory, it did not conclusively establish the link between the poaching in Africa and the Chinese ivory market.139 The increasing reports of ivory smuggled to China towards the end of the 2000s strengthen the link between China’s demand for ivory and incidents of poaching and smuggling within Africa. By 2009, China had become the single largest target for illegally smuggled ivory.140 Additionally, seizures of ivory linked to China had increased nine times in total weight from the period between 1989-1999 and 1999-2009.141 Id. at 85. Milliken, supra note 57, at 18. 134 Caitlin O’Connell-Rodwell & Rob Parry-Jones, An Assessment of China’s Management of Trade in Elephants and Elephant Products, TRAFFIC 15 (July 2002), available at www.traffic.org/species-reports/traffic_species_mammals19.pdf. 135 Id. 136 Id. 137 Id. 138 Id. 139 See, e.g., id. at 22 (when discussing a prominent ivory carving factories supplies, “the origin of the ivory they carved was cited as being from ‘all manner of sources’”). 140 Milliken, supra note 57, at 15. 141 Id. 132 133 2013] Elephant Poaching & CITES 117 Furthermore, many seizures in other Asian countries, such as Taiwan and Vietnam, are destined for China.142 The growing investments from Chinese businesses and nationals in Africa further complicate the situation.143 Chinese nationals and companies have now been implicated in twenty-three of the thirty-seven elephant range states.144 Kenya particularly struggles with the influx of Chinese nationals; its poaching problem has increased substantially from 2009 to 2011.145 Half of the poaching occurring in Kenya occurs within twenty miles of the large Chinese road building projects.146 Kenyan natives receive orders from the Chinese road workers for raw ivory;147 the Chinese workers then transport the raw ivory home, where they can sell it for many times its original price.148 As a result of the increased Chinese smuggling, ninety percent of the passengers arrested in the Kenyan national airport, Jomo Kenyatta, are Chinese nationals.149 Despite the growing evidence of China’s ivory smuggling problem, the CITES Secretariat stated in 2008 that, “Its Customs anti-smuggling units have been particularly effective. Almost all large-scale seizures of raw ivory have taken place at the border, where attempted imports have been intercepted.”150 The Secretariat felt that the lack of seizures inside mainland China indicated effective border control.151 The official Chinese Government newspaper, China Daily, also stated that China had followed international conventions explicitly, and that NGOs and conservationists should not blame China for the poaching problems.152 142 See, e.g., Elephants Under Threat as Illegal Ivory Prices Soar in Vietnam, TRAFFIC (Feb. 16, 2009), http://www.traffic.org/home/2009/2/16/elephants-under-threat-as-illegal-ivory-pricesoars-in-viet.html. 143 Milliken, supra note 57, at 18. See generally Ali Zafar, The Growing Relationship Between China and Sub-Saharan Africa: Macroeconomic, Trade, Investment, and Aid Links, THE WORLD BANK RESEARCH OBSERVER, (2007), available at http://wbro.oxfordjournals.org/content/early/2006/12/31/wbro.lkm001 (discussing the general relationship between Chinese businesses and Africa). 144 EIA, supra note 108, at 6. 145 See generally AFRICAN CONSERVATION FOUNDATION, Kenya: Poaching Alive and Well in Country, (Aug. 20, 2011) available at http://www.africanconservation.org/201108202315/conservation-news-section/kenya-poachingalive-and-well-in-country. 146 Shoumatoff, supra note 115. 147 See, e.g., Tom Kirkwood, One-off Ivory Sale, Chinese Workers Kindle Demand, REUTERS AFRICA, (Aug. 31, 2009) available at http://af.reuters.com/article/topNews/idAFJOE57U0AP20090831. 148 See id. 149 Id. 150 CITES Secretariat, Control of Trade in Elephant Ivory, 2, SC57 Doc. 33.2 at 2 (July 14-18 2008) available at http://www.cites.org/eng/prog/MIKE/reg_meet/africa1/EN-E57-33-2.pdf. 151 Id. 152 Chinese in Kenya Not Involved in Ivory Poaching, CHINA DAILY, available at http://www.chinadaily.com.cn/china/2009-09/08/content_8664611_2.htm. See also, Ministry of 118 Virginia Environmental Law Journal [Vol. 31:102 c. Chinese Market Enforcement Mechanisms In order to combat the growing illegal markets for ivory, China passed extensive legislation regulating the domestic trade in May 2004.153 China regulates the companies that can buy raw ivory from the government, the manufacturers that work raw ivory, and the markets and shops that are allowed to sell worked ivory.154 Additionally, privately owned tusks and bulk ivory may only be sold to manufacturers and ivory workers if the private owner bought the ivory prior to the 1990 ban.155 Each shop legally selling worked ivory must display a framed certificate showing its government license to trade ivory.156 All elephant ivory items for sale must have an ID card issued from the government manufacturers.157 If the ivory item weighs over fifty grams, the ID card must be placed next to the item for sale.158 The fifty gram items are typically smaller mass produced pieces, such as pendants, chopsticks, stamps, and other jewelry.159 The ID card must contain details of the item including a picture (unless the item weighs less than fifty grams), a description, weight, serial number, and the name of the manufacturer.160 The ID cards are not easy to counterfeit because they contain a variety of security mechanisms such as laser anti-counterfeit labels.161 The State Forestry Administration additionally requires that shops dealing in ivory place pamphlets written in Chinese throughout the shop explaining the use of the ID cards.162 The pamphlet also states that it is illegal to re-export the Chinese-worked ivory out of the country.163 Finally, the pamphlet briefly explains CITES, and notes that CITES has praised China’s regulations and enforcement records.164 In addition to elephant ivory, these shops frequently sell ivory made from mammoth Foreign Affairs of The People’s Republic of China, China’s Position on Ivory Trade (Feb. 25 2009) available at http://www.fmprc.gov.cn/eng/wjb/zwjg/zwbd/t539005.htm (questioning the Kenyan NGO’s assessment of the African poaching problem). 153 Vigne & Martin, supra note 121, at 81. 154 Id. 155 Id. at 82. 156 Id. at 81. 157 Id. 158 Vigne & Martin, supra note 121, at 81. 159 Id. 160 Id. 161 Other counterfeit protection mechanisms on the ID card include: “hand-painted floral patterns and shading lines, laser anti-counterfeit labels for security, ‘drip disappeared’ printing technology, security lines, relief shading, double ‘s’ anti-lift incisions, [colorless] fluorescent security ink and microfilm text.” Id. 162 Id. 163 Vigne & Martin, supra note 121, at 81. 164 Id. 2013] Elephant Poaching & CITES 119 tusks.165 Russia legally exports extensive amounts of mammoth ivory, since it is legal to trade internationally.166 Because of mammoth ivory’s legal trade, China does not keep records of its import and export, and does not require shops to restrict its sale in any way.167 There are subtle differences between mammoth and elephant ivory, including coloration and grain pattern.168 The State Forestry pamphlets identify those differences.169 While conservationists and ivory experts can easily tell the difference between the two types of ivory,170 the two types of ivory may appear indistinguishable to the average buyer.171 China’s regulations of the domestic ivory trade leave many loopholes for companies still attempting to produce and sell illegal ivory.172 While the ID card required for each worked piece of ivory would be extremely difficult to reproduce, it offers limited regulation on the ivory trade as a whole.173 Chinese customers purchase the smaller items with growing frequency.174 The shift in purchases from large items to smaller items mirrors the growth of the domestic buying community; the Chinese middle class, while “newly rich,” can only afford to pay so much for luxury items. Additionally, factories can now mass-produce the smaller items.175 The larger items, such as carved tusks and incense holders, require an entire tusk and must be hand-made, resulting in larger pieces being produced in smaller quantities and sold at significantly higher prices.176 Because buyers cannot tell the difference in the mass-produced smaller items, sellers keep those ID cards in a stack somewhere in the shop, only giving them out when a customer explicitly requests one.177 Thus, each ID card can represent any number of small ivory pieces as long as the seller only displays a total number of items equal to the number of ID cards on hand.178 In a recent investigation, the International Fund for Animal Welfare (“IFAW”) found that Id. Id. 167 Id. 168 Shoumatoff, supra note 115. 169 Vigne & Martin, supra note 121, at 81. 170 Shoumatoff, supra note 115. 171 Vigne & Martin, supra note 121, at 81. 172 See generally EIA, Made in China, 3-11 (2007), available at http://www.eiaglobal.org/PDF/Report—MadeInChina—Species—May07.pdf. 173 Id. at 10. 174 Vigne & Martin, supra note 121, at 85. 175 Id. at 81. 176 Id. 177 See EIA, supra note 172, at 10. See also Grace G. Gabriel, Ning Hua, Juan Wang, Making a Killing: A 2011 Survey of Ivory Markets in China, INT’L FUND FOR ANIMAL WELFARE (2012), available at http://www.ifaw.org/united-states/resource-centre/making-killing. 178 EIA supra note 172, at 10. 165 166 120 Virginia Environmental Law Journal [Vol. 31:102 approximately 45% of salespersons in ivory shops attempted to dissuade potential buyers from obtaining the ID cards.179 Worked ivory shops do not rely on legislative loopholes alone to maintain their ivory sales. Many shops simply do not obey the Chinese State Forestry Administration’s regulations.180 In their 2011 report, Vigne and Martin visited two provinces in southern China.181 While the Chinese government authorized only twenty-five outlets to sell ivory, Vigne and Martin found well over a hundred shops selling elephant ivory,182 but sixty-three percent of those shops did not have any ivory items with an official ID card.183 While investigating the shops with official ID cards, Vigne and Martin found many of them would store their ID cards in the back, potentially keeping them for other smaller items.184 Lastly, many shops were mixing and selling both African Elephant and mammoth ivory, claiming that they only sold mammoth ivory pieces.185 Other reporters and NGOs have experienced similar incidents of disregard for regulations throughout the course of their investigations.186 While some problems may exist in the regulation of shops and worked goods, those problems would have no effect on the African Elephant populations if China could effectively control its ivory stocks.187 Chinese businesses owned a significant amount of ivory prior to the implementation of the CITES ban in 1990.188 With the ban in place, Chinese officials confiscated some of the unworked ivory at various factories throughout the country.189 In addition, the Environmental Investigation Agency (“EIA”), a United States based environmental NGO, reports that all of China’s pre-CITES stocks G. Gabriel, supra note 177, at 11. See generally, Vigne & Martin, supra note 121 (“There is a large illegal trade in retail ivory items without ID cards in Guangzhou.”). 181 See Vigne & Martin, supra note 121. 182 Id. at 86. 183 Id. 184 Id. 185 Id. 186 See generally EIA supra note 172; Shoumatoff, supra note 115. While sad, Shoumatoff’s account contains moments of humor. Shoumatoff relates the saleswoman’s reaction upon advising an American couple not to buy an elephant ivory bangle in Hong Kong: “I scowl at the American couple, and they hand the bangles back to the saleswoman, who scowls at me. The couple leaves. I scowl back at the saleswoman.” 187 Resale of the same pieces of ivory may act to increase demand in a country, and that demand may provide incentives for smugglers to get illegal ivory into the country. However, if China did not have the legislative loophole discussed immediately infra, smuggling would become significantly more difficult and the excess demand created by resale of ivory would have little direct effect on poaching. 188 Vigne & Martin, supra note 121, at 84. 189 Id. 179 180 2013] Elephant Poaching & CITES 121 should have been exhausted by the mid-1990s.190 Yet China’s ivory market continued to have newly carved pieces well into the 2000s,191 leading to the conclusion that raw ivory must be coming into the country through illegal sources. China leaves the largest loopholes in its “old ivory”192 supply registration system, allowing Chinese smugglers and manufacturers to launder new ivory into the Chinese system. 193 China’s registration system allows any private owner of old ivory (pre-1990) to register that ivory at any time.194 Thus, Chinese manufacturers will register smuggled ivory as old ivory with the Chinese State Forestry Administration, claiming essentially, “I forgot to register this ivory before the ban, but want to register it now.”195 At that point, the newly smuggled ivory can be legally carved and sold.196 d. Chinese Government Misplaces 110 Metric Tons of Ivory While investigations rarely identify the Chinese government as an active participant in the illegal smuggling and sale of ivory, its reputation for corruption and its mismanagement of confiscated raw ivory indicate that Chinese demand may be able to overcome government attempts at an effectively regulated market. Transparency International, a corruption assessing NGO, recently gave China a Corruption Perceptions Index score (“CPI”) of 3.5 on a scale of 1 to 10, with a score of 1 being “highly corrupt” and a score of 10 being “very clean.”197 EIA further confirmed the perception of some significant corruption when it released an internal document showing the Chinese 190 EIA, supra note 108, at 6. Even assuming that the EIA’s estimation is off, China’s ivory reserves probably should have run out at some point prior to the legal sale one-off sale in 2008. 191 Esmond Martin, Are We Winning the Case for Ivory Substitutes?, 40 PACHYDERM 89, 8991 (2006) (indicating a booming Chinese ivory carving trade through the time of author’s visit in 2004). 192 Old ivory” refers to ivory bought and worked before 1990. It can be distinguished from “new ivory,” those pieces bought and worked after the 1990 CITES ban, by condition and style. See generally Vigne & Martin, supra note 121, “Introduction” section, 80-81. 193 EIA, supra note 108, at 4-11. 194 Id. at 4. 195 Id. at 6. 196 Id.. 197 TRANSPARENCY INT’L, Corruption Perceptions Index 2010, 2 (Oct. 2010), available at http://www.transparency.org/policy_research/surveys_indices/cpi/2010/results. Transparency International collects “different assessments and business opinion surveys carried out by independent and reputable institutions” to assess the “the abuse of entrusted power for private gain.” To compare, the United States has a CPI of 7.1, Australia has a CPI of 8.7, and Afghanistan has a CPI of 1.4. 122 Virginia Environmental Law Journal [Vol. 31:102 government’s mishandling of its ivory stores.198 China did not have accurate methods of tracking new additions to its stores up until 2002.199 As a result, China estimated that close to 110 metric tons of confiscated raw ivory—equivalent to the tusks of 11,000 elephants—were sold from government storage onto the market between 1992 and 2002.200 China denied that it could not police its trade in ivory, but did not actively deny the report.201 Chinese officials also deny that Chinese nationals and companies participate in the smuggling of ivory from Africa.202 Instead, China points to other parts of Asia as the true problem, “[Wan Ziming, director of enforcement at the State Forestry Administration] added about 30,000 kg of ivory was illegally traded to Vietnam, Thailand, and the Philippines last year, while China seizes about 300 kg of illegal ivory each year.”203 Ziming misperceives the problem, as a closer investigation by TRAFFIC reveals that China is a primary target or intermediary for 43,000 kg of seizures during the period from 19992009.204 Furthermore, even TRAFFIC’s numbers associating large international seizures with China do not take into account the significant increase in seizures in 2010 and 2011.205 e. China’s Demand Problem Will Not be Fixed by CITES Chinese demand has quite obviously spiked, and since market enforcement mechanisms in China have no ability to combat illegal trade, it is very likely that illegal smuggling will continue. China not only remains the most significant destination for illegally smuggled African ivory, but reports of smuggling have actually risen dramatically in the last few years. The growing presence of Chinese nationals and Chinese organized crime in the African poaching and smuggling incidents should not be ignored. While CITES acknowledges the problems Chinese demand for ivory creates,206 CITES cannot provide a solution to the problem, as CITES will not regulate domestic trade. EIA supra note 108, at 4. Id. 200 Id. 201 China Dismisses Critics of UN’s Decision on African Ivory Trade License, VOICE OF AM. (July 17, 2008), available at http://www.voanews.com/english/news/a-13-2008-07-17-voa1866673827.html. 202 Id. See also Chinese in Kenya Not Involved in Ivory Poaching, supra note 152. 203 Chinese in Kenya Not Involved in Ivory Poaching, supra note 152. 204 Milliken, et. al., supra note 57, at 15-16. 205 Record Ivory Seizures Point to Surge in Elephant Poaching, THE GUARDIAN (12/29/2011), available at http://www.guardian.co.uk/environment/2011/dec/29/record-ivory-seizures-elephantpoaching (“[Tom Milliken] said 2011 was the worst year for large seizures he had seen in the more than two decades he had been running the database.”). 206 See generally id. 198 199 2013] Elephant Poaching & CITES 123 CITES’s only response is to pump additional ivory into the Chinese market, in hopes of satisfying the growing demand.207 Therefore, China must dramatically alter its domestic regulation of the ivory market. V. OTHER DOMESTIC MARKETS FOR IVORY a. United States Due to a combination of effective enforcement and stagnant demand, the United States’ regulated ivory trade does not pose a significant threat to the African Elephant population. 208 The United States allows legal imports of two types of ivory: “Antique” worked ivory—ivory bearing a valid CITES certificate indicating that the worked piece is over one hundred years old—and sport-hunted trophies from African Elephants shot in the four range states with elephant populations listed in Appendix II.209 The Antique ivory pieces may be domestically sold or traded, but the sport-hunted trophies may not be used for any commercial purpose.210 The United States does not have a significant problem with raw tusk importation because carvers in the United States pay significantly less for raw ivory than the manufacturers in Asian countries.211 However, despite the lower price, internet outlets offer many domestic tusks for sale.212 Private owners can legally sell any tusks imported into the United States prior to the 1989 CITES ban, but investigators and ivory carvers believe that at least some of the tusks for sale came from Africa after 1989 as hunting trophies.213 In contrast with the minimal smuggling of raw ivory, the United States does have a problem with illegal imports of worked ivory.214 207 CITES Standing Committee, supra note 82, at Paragraph 14 (“The Secretariat is of the opinion that linking legal supplies of raw ivory from southern African countries with the legal demand in countries in Asia should help reduce the motivation for the poaching of elephants and illegal trade in ivory. It is very conscious, however, that illicit trade in ivory continues to occur and acknowledges that some criminals and unscrupulous traders will undoubtedly seek to exploit any opportunity to launder poached ivory. It is, therefore, vital that China and Japan continue to rigorously enforce their trade controls and maintain their efforts to intercept any attempts to import unlawfully ivory into their territories.”). 208 Daniel Stiles & Esmond Martin, The USA’s Ivory Markets—How Much a Threat to Elephants?, 45 PACHYDERM 67, 69, 75 (2009). 209 Id. at 69. 210 Id. 211 Id. at 70. The U.S. had the most number of seizures of ivory by far in the most recent ETIS reports, but its total weight seized was only eighth on the list. This indicates that smugglers are not importing the heavier raw tusks. 212 Id. 213 Stiles & Martin, supra note 208, at 70. 214 Id. at 71. 124 Virginia Environmental Law Journal [Vol. 31:102 Consumers legally imported over 40,000 ivory items into the United States between 1995 and 2007, and United States Customs seized over 8,000 pieces of worked ivory during the same time period.215 Significant quantities of the illegally imported worked ivory came from carvers in China.216 However, United States Customs cannot successfully detect all illegal imports of ivory;217 after all, thousands of passengers come through airports each day, and Customs cannot screen everyone.218 Millions of packages arrive in the country each day through standard post, and Customs cannot realistically screen even a fraction of them.219 Additionally, state agencies do not have the resources to investigate each ivory market for sales of new worked ivory.220 Even if states could enforce physical market regulations, the growth of ivory sales online would make state enforcement pointless because buyers and sellers would simply shift to electronic marketplaces.221 Despite the United States’ significant market problems, investigators do not believe the United States ivory trade poses any threat to the African Elephant population.222 While this conclusion may seem counterintuitive, antique fairs reselling the existing stocks of ivory satisfy much of the stagnant or even declining domestic demand.223 Without the significant demand, American imports of ivory will stay small by weight, and thus whatever regulation problems they have will not cause any problems to the African Elephant populations. b. Japan The stagnant and perhaps declining demand for ivory in Japan does not pose a significant threat to the African Elephant either. Japan has been the target of two one-off sales of ivory in the past, and those oneoff sales have not caused a spike in demand due to increased availability. The decline in demand for ivory can be attributed to Japan’s economic recession over the last two decades, increased westernization, and cheaper ivory replacements. Furthermore, ivory smuggling is increasingly risky in Japan, as the Japanese government enforces strict regulations of ivory imports and exports. 215 216 217 218 219 220 221 222 223 Id. Id. Id. at 73. Stiles & Martin, supra note 208, at 73. Id. Id. Id. at 72-73. Id. at 75. Stiles & Martin, supra note 208, at 75. 2013] Elephant Poaching & CITES 125 Examining Japan’s decline in demand for ivory could provide some models for China to follow. The biggest contributor to Japan’s decline for ivory is Japan’s lack of economic growth, something China cannot and would not hope to emulate.224 Japan has not seen economic growth of greater than four percent since 1991, with a handful of years actually experiencing negative growth.225 To compare, China has averaged approximately ten percent growth since 1990, and will likely continue to do so.226 While China has no interest in changing its role as an economic juggernaut, it could seek to reproduce the cultural changes that have occurred within Japan. Japan has become increasingly westernized, resulting in an increase in demand for silver jewelry and other items, and a decrease in demand for ivory.227 This is particularly true for Japan’s younger generation, as they also feel guilty following the western trend in increased concern for the elephant population.228 c. African States Including Ghana Total market bans have been effective in states with high demand for ivory goods, as seen by the market bans in Ghana.229 Ghana has been a prominent ivory trader for at least the last five hundred years.230 Ivory also plays a prominent role in Ghana’s culture, serving as a symbol of royalty and wealth.231 Legal exports of ivory to Europe and Asia ceased in the 1930s, although local markets remained open until Ghana’s legislature enacted a total ban of ivory possession in 1983.232 Illegal trade and poaching remained a substantial problem until the 2000s, when increased poaching and market enforcement nearly eradicated the market for ivory. The largest contributor to decreased demand for ivory is the significant increase in market ban enforcement by Ghana’s police force.233 An informal investigation conducted by Esmond Martin of the 224 Lucy Vigne & Esmond Martin, Consumer Demand for Ivory in Japan Declines, 47 PACHYDERM 45 (2009). 225 WORLD BANK, WORLD DEV. INDICATORS, GOOGLE PUB. DATA (2011), http://goo.gl/GWCG9 (link shortened for convenience). 226 Id. at http://goo.gl/YIVei. 227 Vigne & Martin, supra note 224, at 51. 228 Id. 229 See generally Esmond Martin, Effective Law Enforcement in Ghana Reduces Elephant Poaching and Illegal Ivory Trade, 48 PACHYDERM 24 (2010), available at http://goo.gl/xFHcS (link shortened for convenience). 230 Id. at 25. 231 Id. 232 Id. at 25-26. 233 Id. at 31. 126 Virginia Environmental Law Journal [Vol. 31:102 markets in Ghana showed only a handful of pieces for sale. 234 Those pieces were all hidden in the back of shops and only brought out when Martin asked specifically for ivory pieces to purchase.235 Market owners in Ghana are not willing to stock ivory anymore because the police in Ghana have conducted a number of raids on markets to determine if they carry illegal ivory.236 The price of illegally importing ivory is high for shop owners in Ghana, as it requires a significant capital investment to smuggle the ivory into the country and the risk of being caught is very great.237 The punishment for possession of ivory includes confiscation of the items and significant jail time.238 VI. POSSIBLE SOLUTIONS FOR CONTROLLING THE CHINESE MARKET As discussed earlier, CITES leaves the regulation of domestic markets for ivory in the hands of individual countries. Thus, environmental advocates hoping to end the illegal poaching of African elephants must hope that China can learn from the successful regulatory models seen in the United States, Japan, and Ghana. Unfortunately, these models may not provide China with adequate guidance to prevent its continued illegal trade in ivory. The United States’ and Japan’s demand is stagnant or possibly declining. In contrast, China’s demand is rapidly increasing due to the rising income of the middle class. If China hopes to combat its illegal trade and still keep a legal trade available, it should follow Japan’s lead and set cultural norms that discourage sales of ivory. China’s situation with increased demand of shark fin soup poses a similar problem. However, changing cultural norms in China may not be enough to keep the illegal trade in ivory under control, as the spike in demand is so unusual. The cost of shark fin soup has remained constant or declined in recent years, as consumer demand for the dish has not grown as fast as the demand for ivory.239 China might then consider banning the possession of ivory as Ghana has. Given enough international pressure, China has shown its willingness to ban the possession of similarly endangered animal products, like rhinoceros horn. Martin, supra note 229, at 28. Id. 236 Id. at 30. 237 Id. at 29-30. 238 Id. 239 See Kristina Chew, Some Chinese Losing Their Taste for Shark Fin Soup, CARE2 CAUSES, Nov. 13, 2011, http://www.care2.com/causes/some-chinese-losing-their-taste-for-shark-finsoup.html. 234 235 2013] Elephant Poaching & CITES 127 a. Increases in Chinese Market Regulation and Enforcement Of the other domestic models discussed in this Note, the Chinese government stands out in its ability to quickly and unilaterally impose significant environment laws and market restrictions.240 However, the rapid pace with which Chinese officials create legislation can result in unworkable and unenforceable laws, especially in the environmental regulatory field. 241 Additionally, local governments in China struggle to implement and enforce new environmental or market regulations.242 Regulations are expensive for the local governments to enforce, and each local government has a GDP growth target that they may favor over regulation enforcement.243 Lastly, while the Chinese State Forestry Administration has spent a significant amount of time and money producing the pamphlets discussed earlier as well as signs to educate consumers of ivory, the general public still does not know or care where the ivory comes from.244 Because of these problems, local governments in China may be unwilling to spend money and time on the additional enforcement staff required to properly police the ivory markets throughout the country. While Chinese environmental enforcement may generally suffer from deficiencies, China’s firm regulatory hand does have some benefits when limiting the market for ivory. China has a contentious history of internet censorship.245 In the past, China has censored searches related to the Tiananmen Square tragedy, the Falun Gong spiritual movement, and many other topics.246 China regulates the internet for a variety of reasons, but it could also censor searches for ivory and shut down websites illegally marketing ivory. While such action may be considered relatively heavy-handed in other countries, it would be far less contentious than the freedom-of-speech-like censorship the Chinese See generally Wang Canfa, Chinese Environmental Law Enforcement: Current Deficiencies and Suggested Reforms, 8 VT. J. ENVTL. L. 159 (2006-07). 241 See id. at 170. 242 See id. 243 See id. at 171. 244 See Grace Ge Gabriel, Promoting Animal Welfare in China, INT’L FUND FOR ANIMAL WELFARE (Nov. 8, 2010), available at http://www.ifaw.org/us/node/2485. See generally Canfa, supra note 232 (discussing how Chinese citizens do not take an active role in self-policing or enforcement of environmental regulations). 245 See, e.g., Trina K. Kissel, License to Blog: Internet Regulation in the People’s Republic of China, 17 IND. INT’L & COMP. L. REV. 229, 230 (2007) (discussing the Chinese State’s censorship of the internet, finding that “[t]he political solidarity of China’s [one-party system] depends heavily upon maintaining ideological unanimity, and this, in turn, necessitates close State control of all information flows”). 246 Id. at 244. 240 128 Virginia Environmental Law Journal [Vol. 31:102 government typically undertakes.247 Banning internet searches and sales for ivory would make it much more difficult to sell illegally imported and carved pieces.248 Despite China’s potential to limit internet searches and sales of ivory, it will still suffer from the same deficiencies in policing packages entering and leaving the country that the United States suffers.249 Trillions of dollars of freight enter and leave China annually.250 While the United States imports and exports more goods,251 Chinese Customs suffers from significant enforcement deficiencies because of its limited human resources, expanded missions, and growing task lists.252 Just as in United States, Chinese Customs officials cannot be expected to inspect all or even the majority of packages entering and leaving the country.253 Instead, “[a]ny company, Chinese or foreign, may clear its own goods” through Customs.254 Chinese Customs does have one distinct advantage over the United States in its ability to enforce extremely harsh penalties against violators. Once a United States District Court has found a violation of the Endangered Species Act (“ESA”), it can fine an offender up to $50,000 and/or jail the offender for no more than a year.255 Additionally, 247 See David Bamman, Brendan O’Connor & Noah Smith, Censorship and Deletion Practices in Chinese Social Media, 17(3) FIRST MONDAY (2012), available at http://goo.gl/dHIyi. The Bamman article finds that most words censored by the Chinese government relate to what Americans would consider “First Amendment” political dissidence. However, Bamman points out that there are a few instances of moral or market censorship, specifically in the market for pornography, a banned subject in China. 248 Cf. Frank Langfitt, Looking for Elephant Ivory? Try China, NAT’L PUB. RADIO (Mar. 2, 2012), http://www.npr.org/2012/03/02/147756651/looking-for-elephant-ivory-try-china (finding “hundreds of pages” of illegal ivory sales with a quick search on Baidu, China’s most popular search engine). 249 See supra Part V.a. 250 See generally Weiguo Fang, Ying Wan & Ying Gao, Analysis of Mainland China’s International Air Cargo Network: Status Quo and Challenges, 9 INT’L CONFERENCE ON ELEC. BUS. 838, 839 (2009) (discussing the valuation of imports and exports in mainland China from 2000-2006, and finding China to have approximately $1.7 trillion in imports and exports in 2006). 251 Press Release, U.S. Census Bureau, U.S. Int’l Trade in Goods and Servs. – Annual Revision for 2008 (Jun. 10, 2009), available at http://www.census.gov/foreign-trade/PressRelease/2008pr/final_revisions/ (finding that the total value of the imports and exports from the United States in 2006 was approximately $3.7 trillion). 252 See International Executive Reports, Getting the Goods Through: The Shanghai Model Port Project and Chinese Customs Procedures, 21 No. 2 E. ASIAN EXEC. REP. 17, (Mar./Apr. 1999) (finding the volume of trade in China to be “expand[ing] rapidly”) [hereinafter Getting the Goods Through]. See also Zhaokang Jiang, Cost-Saving with Customs and Trade Compliance in China, ASPATORE, 2009 WL 1007719 (2009) (discussing the changes to Chinese customs in recent years). 253 See Getting the Goods Through, supra note 252. 254 Id. 255 16 U.S.C.A. §§ 1538(a),1538(d), 1540(b) (2002) (listing domestic violations of the Endangered Species Act, import and export violations of the Endangered Species Act, and the 2013] Elephant Poaching & CITES 129 smugglers of illegal ivory in the United States can be forced to pay a fine of up to $250,000 and be sentenced to up to ten years in prison for exporting ivory or twenty years in prison for importing ivory under the general smuggling acts.256 The United States District Courts rarely deal with violations of the ESA related to elephant ivory, but in a recent case ivory artist Charles Manghis was sentenced to thirty days in jail (over the course of fifteen consecutive weekends) and fined $50,000 dollars for participating in the black market for ivory.257 By comparison, China can sentence small traders in ivory up to ten or twelve years in prison, and can sentence larger traders in ivory (stocks valued at over 200,000 yuan or $32,000) to a life sentence.258 Despite the possible substantial jail sentences, China does not have the enforcement manpower to bring all of the violators before a court,259 and Chinese prosecutions for illegal ivory trade have been rare despite the large number of illegal markets operating within China.260 penalties for those violations, respectively). See also Special Rules—Mammals, 50 C.F.R. § 17.40(e) (2012) (listing the kinds of ivory that are legal to possess in the United States. Ivory cannot be imported for any commercial reason into the United States). 256 18 U.S.C.A. §§ 545, 554, 3571. 257 Barbara Goldberg, Man Sentenced to Jail for Smuggling Whale Teeth, REUTERS, Aug. 1, 2011, available at http://goo.gl/rJBOc (Charles Manghis was sentenced for smuggling whale teeth, but the punishment falls under the same statutes). See also Press Release, U.S. Dep’t of Justice, Ivory Smuggler Pleads Guilty in New York (Dec. 6, 2011) available at http://www.justice.gov/opa/pr/2011/December/11-enrd-1576.html (discussing the recent guilty plea of Lin Feng Xu, who could be sentenced up to the maximum penalty listed in 16 U.S.C.A. §1540(b) and 18 U.S.C.A. §554). 258 Man Faces 5 Years Jail for Bringing in Ivory, SHANGHAI DAILY, Mar. 8, 2012, available at http://www.china.org.cn/environment/2012-03/08/content_24841960.htm. See also Chinese in Kenya not involved in ivory poaching, CHINA DAILY, Sept. 8, 2009, available at http://www.chinadaily.com.cn/china/2009-09/08/content_8664611_2.htm (China Daily is a staterun newspaper); CITES Management Authority of China, Control of Trade in Ivory in China, SC62 Inf. 8, at 2 (July 23-27 2012) available at http://www.cites.org/eng/com/SC/62/Inf/E62i08.pdf. 259 See, e.g., Christina M. Russo, How China is Driving the Grim Rise in Illegal Ivory, YALE ENVIRONMENT 360, Jan. 23, 2012, available at http://www.guardian.co.uk/environment/2012/jan/23/china-rise-illegal-ivory (Tom Milliken of TRAFFIC stated that although China has increased the investigation and seizures of large shipments of illegally poached ivory into the country, none of the criminals responsible could be found because of the many layers of organized crime masking the actual offenders). See also Vigne & Martin, supra note 121, at 87 (finding that law enforcement in southern China was severely lacking in 2011). 260 See, e.g., Vigne & Martin, supra note 121, at 86-87. The cases from 2012 and 2009 are the most recent examples of highly publicized prosecutions for ivory smuggling in China. The author did not find records of other arrests and prosecutions within the last several years, although arrests in China are not always publicized. 130 Virginia Environmental Law Journal [Vol. 31:102 China last attempted to regulate the domestic trade of endangered animal products when CITES listed the rhinoceros under Appendix I.261 Rhinoceros horn plays an important part in traditional eastern medicine as an ingredient used to reduce fever.262 With the rapidly decreasing rhinoceros population, CITES added the rhinoceros to Appendix I in 1977.263 Throughout the 1970s and 1980s, China was one of the largest importers of rhinoceros horn.264 Due to pressure from CITES and the international community, China banned the use of rhinoceros horn in traditional eastern medicines in 1981.265 However, investigations revealed that many Chinese pharmacies still stocked medicines made from rhinoceros after the ban.266 In 1987, CITES passed Resolution Conference 6.10, requesting that all signatory countries destroy their stocks of rhinoceros horn, and outlaw its domestic trade.267 Because of the traditional use of rhinoceros horn in medicine, China requested a reservation from the resolution.268 Instead, it created a registration system of the known horn stocks in 1988 to limit and control domestic trade.269 The registration was very similar to the current system used for government-owned elephant ivory stocks.270 Just as the current ivory registration system suffers from devastating flaws and loopholes, the rhinoceros horn registration system left loopholes for private buyers, current medicinal shop stocks, and museums.271 Despite China’s increased efforts to regulate the rhinoceros horn market, there was no corresponding decline in poaching; poaching continued at 261 J.A. Mills, Rhinoceros Horn and Tiger Bone in China: An Investigation of Trade since the 1993 Ban, TRAFFIC (1997), http://www.traffic.org/speciesreports/traffic_species_mammals64.pdf. 262 Wang Xinxia, The Implementation of CITES in China (1993), reprinted in IMPROVING COMPLIANCE WITH INTERNATIONAL ENVIRONMENTAL LAW 207 (James Cameron, Jacob Werksman & Peter Roderick eds, 1996). 263 Id. at 208. 264 NIGEL LEADER-WILLIAMS, TRAFFIC INT’L, THE WORLD TRADE IN RHINO HORN: A REVIEW 22 (Sept. 1992), available at http://www.traffic.org/speciesreports/traffic_species_mammals45.pdf. 265 Id. at 27. 266 Id. 267 Parties to CITES, Resolution Conf. 6.10 (1987), available at http://www.cites.org/eng/res/all/06/E06-10.pdf (Resolution Conference 6.10 “URGES all Parties to take steps to establish the following measures immediately: (a) a complete prohibition on all sales and trade, internal and international, of rhinoceros parts and derivatives, especially horn, whether whole or in any other form, including personal effects . . . (b) the destruction of all government and parastatal stocks of rhinoceros horn. . . .”). 268 See Xinxia, supra note 262, at 208. 269 Tom Milliken, The Evolution of Legal Controls on Rhinoceros Products in Hong Kong— An Asian Model Worth Considering, 25(4) ORYX 209, 213-14 (Oct. 1991). 270 See generally supra Part IV.c. 271 See LEADER-WILLIAMS, supra note 264, at 27. 2013] Elephant Poaching & CITES 131 alarming rates due to the significant demand.272 After significant internal debate as well as substantial pressure from CITES and the United States, China relented and banned domestic trade in rhinoceros horn in 1993.273 China generated widespread awareness about the ban, and by the mid-1990s Chinese consumption of rhinoceros horn had dropped substantially.274 The demand for rhinoceros horn and its byproducts had caused the black rhinoceros population to shrink from 65,000 animals in 1970 to a low of 2,400 animals in Africa in 1995.275 After the ban, the black rhinoceros population has recovered to some degree, as current estimates list between 3,700 and 4,200 animals in the wild.276 China’s attempts to regulate the markets for endangered species’ products had been a disaster up to this point. b. Cultural Norms Modification While China has not had much success regulating products like ivory and rhinoceros horn, environmental groups are currently trying to combat the shark fin market by shifting societal norms. The middle class’s demand for ivory parallels its demand for shark fin soup.277 The taste of the soup is one of the least important factors.278 Instead, the Chinese middle class views the soup as a status symbol, just as it views ivory.279 Being seen eating the soup gives the buyer “face,” a Chinese conception of social status.280 The high price of shark fin soup only contributes to its attraction.281 A twelve person serving bowl of the soup can cost as much as $140.282 The Chinese demand for shark fin soup has jeopardized the entire shark population, and the International Union for Id. at 31. See Xinxia, supra note 262, at 208. 274 See Mills, supra note 261, at 43. 275 M.J. Walpole, et. al., Population Dynamics & Future Conservation of a Free-Ranging Black Rhinoceros (Diceros Bicornis) Population In Kenya, 99(2) BIOLOGICAL CONSERVATION 237, 237 (2001). 276 See Sean Markey, West African Black Rhino Extinct, Group Says, NATIONAL GEOGRAPHIC NEWS, July 12, 2006, available at http://news.nationalgeographic.com/news/2006/07/060712black-rhino.html; Ohio zoo: African Black Rhino Dies after Illness, THE GUARDIAN (Dec. 28, 2011), available at http://www.guardian.co.uk/world/feedarticle/10015907. The white rhinoceros population has made a similar comeback, growing to approximately 14,000 animals. 277 See generally Sebastian Berger, The Chinese Love Affair with Shark’s Fin Soup, JAKARTA GLOBE, June 6, 2011, available at http://www.thejakartaglobe.com/food/the-chinese-love-affairwith-sharks-fin-soup/445335 (detailing the middle class’s obsession with shark fin soup). 278 Id. 279 Id. 280 Id. 281 Id. 282 Id. 272 273 132 Virginia Environmental Law Journal [Vol. 31:102 the Conservation of Nature listed fourteen different heavily traded shark species on their “red list” of endangered species.283 While many Chinese citizens have consumed shark fin soup in the last year, its popularity and price may be declining, which may be due to conservation efforts.284 The young people of China may have some reservations and guilt over the dish, similar to the feelings of other parts of the world.285 Additionally, public awareness campaigns by Chinese stars such as Yao Ming may have had some impact in raising Chinese awareness of the problem.286 However, despite the minor improvements that have recently occurred, environmentalists predict that many of the most targeted shark species will soon be extinct if the shark finning process continues.287 In that case, a shift in Chinese cultural norms may be too little, too late for the many endangered species of shark around the world. While activists have been conducting a public interest campaign to raise the awareness of the hazard posed to sharks around the world by shark fin soup for several years, wildlife groups have only recently begun public interest campaigns informing the middle class of China about the poaching risks to the African Elephant population. WildAid started its campaign by producing a commercial in which Yao Ming heroically blocks a speeding bullet just before it strikes an African Elephant.288 WildAid has placed the English ad campaign in taxis throughout Shanghai and Beijing.289 Ming and WildAid have recently produced a blog and social media campaign tracking Ming’s trip to Africa to raise Chinese awareness of the illegal ivory trade.290 283 Chew, supra note 239. For an explanation of the “red list” of endangered species, see About the IUCN Red List, IUCN.org, available at http://www.iucn.org/about/work/programmes/species/red_list/about_the_red_list/. 284 See Chew, supra note 239. 285 Id. 286 Id. 287 Id. 288 Langfitt, supra note 248. See also, Elephants, WILDAID, http://www.wildaid.org/elephants, (last visited Mar. 26, 2012); video available at http://www.youtube.com/watch?v=XKj3nRYPRgQ. 289 Langfitt, supra note 248. WildAid likely made the decision to use English based on two assumptions. First, it may have assumed that English-speaking tourists are buying some substantial portion of the illegally imported ivory. See Sir Richard Branson, Souvenirs, WILDAID, http://www.wildaid.org/virginunite (click on the video entitled “Souvenirs” on the right-hand side). Second, WildAid may have assumed that the rising middle class will feel more Western if the advertisement is in English. See, e.g., Liwei Gao, Bilinguals’ Creativity in the Use of English in China’s Advertising, in ISB4: PROCEEDINGS OF THE 4TH INTERNATIONAL SYMPOSIUM ON BILINGUALISM, 827, 827 (James Cohen, et. al., eds., 2005), http://www.lingref.com/isb/4/065ISB4.pdf. 290 Sam Laird, A Cryptic Tweet Opens the Door to Yao Ming’s Africa, MASHABLE, (Aug. 27, 2012), http://mashable.com/2012/08/27/yao-africa/. 2013] Elephant Poaching & CITES 133 The IFAW has worked with CITES as well as local law enforcement in China to curtail the flow of illegal ivory into China for several years.291 As IFAW’s efforts to cut the supply of ivory into China have been unsuccessful, IFAW recently allocated resources to a public interest campaign correcting commonly held misconceptions about ivory.292 In a survey conducted by IFAW, sixty percent of people in China did not know that elephant ivory came from deceased elephants.293 This misconception is reasonable for the Chinese; the Chinese word for ivory is “xiang ya,” meaning literally “elephant teeth.”294 This translation, while literally true, leads Chinese buyers to believe that the ivory is similar to the baby teeth that all mammals have.295 Thus, most of the Chinese buyers do not know that an elephant must die to produce the ivory products found in markets.296 IFAW found in the same survey that eighty percent of Chinese buyers would not purchase ivory if they knew that elephants must die to provide the ivory to the markets.297 The similarities between the demand for shark fin soup and ivory might allow elephant conservation groups to learn from strategies that have already been tested in the attempt to change the Chinese perception about shark fin soup. However, the most important lesson learned from the campaign against shark fin soup in China is that making progress is difficult and can take many years.298 Neither the endangered sharks killed to make shark fin soup nor the African Elephants can wait decades for the public to lose its taste for shark fin soup and ivory.299 The huge spike in demand for ivory also makes it more difficult to predict how quickly the poaching rate in Africa will 291 Too Late—Military Intervention Fails To Halt Elephant Slaughter in Cameroon, INT’L FUND FOR ANIMAL WELFARE, Mar. 12, 2012, http://www.ifaw.org/us/news/too-late—militaryintervention-fails-halt-elephant-slaughter-cameroon-graphic -image. 292 Id. 293 Ge Gabriel, supra note 244. 294 Id. 295 See id. Elephant ivory comes from elephant tusks. Those tusks are technically teeth, so the Chinese translation is not incorrect. However, by calling them teeth, buyers may be led to believe that elephant tusks are easily replaceable teeth, like those found in a human mouth as opposed to the permanent tusks that elephants possess. 296 Id. 297 Id. 298 Compare Nicholas Bakalar, 38 Million Sharks Killed for Fins Annually, Experts Estimate, NATIONAL GEOGRAPHIC NEWS, Oct. 12, 2006, http://news.nationalgeographic.com/news/2006/10/061012-shark-fin.html (stating that approximately 38 millions sharks are killed annually), with Sonja Fordham, As Shark Slaughter Continues, A Defender Targets Fin Trade, YALE ENVIRONMENT 360, Nov. 17, 2010, http://e360.yale.edu/feature/as_shark_slaughter_continues_a_defender_targets_fin_trade/2340/ (stating that between 26 and 73 million sharks are killed annually as of 2010). 299 See Fordham, supra note 298. 134 Virginia Environmental Law Journal [Vol. 31:102 grow, whereas the number of sharks killed for their fins each year is easier to predict. This uncertainty does not leave time for a prolonged public awareness campaign in China. Changing public perception about ivory, while important, will not end the threat to elephant populations. Instead, China can best reduce the importation of illegally poached African Elephant ivory by banning the domestic trade entirely. c. Chinese Ban on Elephant Ivory Required China’s attempt to control the market for elephant ivory through shifting cultural norms and increased domestic enforcement will likely fail. The demand for ivory in China is too high for those methods to have the impact required to preserve the current population of elephants. In that case, China may want to emulate Ghana and completely ban the sale of ivory and ivory products. It would not be unprecedented for them to do so; as discussed, China banned the trade of rhinoceros horn in 1993 in response to international pressure and the devastation of the world-wide rhinoceros population.300 Similarly, the new demand for ivory from the growing Chinese middle class threatens the population of African Elephants.301 China will not be able to regulate the market meeting that demand, just as it was unsuccessful at regulating the market for rhinoceros horn in the 1980s and early 1990s. Therefore, China should ban the domestic trade of ivory before the African Elephant population withers just as the rhinoceros population did. VII. CONCLUSION China’s extremely recent spike in demand for ivory has created new poaching incentives that threaten the African Elephant after a decade of relative safety. The huge jump in the prices and pieces sold of ivory indicates that a spike in demand is having a dramatic effect on the market in China. CITES seems unable to or uninterested in keeping China’s market under control, so China must rely on its domestic market enforcement mechanisms to control the market. However, Chinese enforcement mechanisms are insufficient to control a legal trade in ivory, and China must take other actions if it wishes to control the trade. It cannot emulate countries like the United States or Japan, because those countries never faced such a substantial increase in demand. The country’s only options are to shift its social norms away from the consumption of ivory or ban the trade entirely. China’s shift in social norms has had some effect on the trade in shark fin, but it has not 300 301 See EIA, Made in China, supra note 172, at 12. See supra Part III.c. 2013] Elephant Poaching & CITES 135 been nearly as successful at preserving an endangered species as the complete ban in rhinoceros horn was. China’s spike in demand presents problems that no country has ever encountered before, and domestic trade should be banned to stop the problem now.