recognize patterns in their data and developing
prescriptive strategies for improving performance
of their athletes and of their businesses.
ON THE FIELD
S P O R T S A N A LY T I C S
P U T T I N G Y O U R D ATA O N T H E O F F E N S E
DEVELOPING GAME STRATEGIES
Using historical and real-time in-game data,
teams can predict the plays and strategies that
their opponents are most likely to use in a given
situation, helping them create winning game plans
to counter the competition. Real-time tracking of
prediction and strategies augments game preparation with analytic insight and enables introspective analysis and performance assessment.
PREVENTING INJURIES
The sports industry, like most
industries, is looking for ways to
take advantage of the potential
value of big data and analytics.
With data collected from wearable devices in
practice and game situations, teams can identify
when athletes are at increased risk for injury and
design specific prevention strategies that keep
them in the game.
Data-driven decision making is not a new concept, but today’s most
innovative organizations are employing differentiated analytic strategies
to win games, obtain sponsors, and engage fans. Whether enhancing
game strategies in real time, proactively managing franchise brand
reputation, or improving the fan experience through loyalty and rewards
programs, predictive analytics has enormous potential to improve
efficiency, accuracy, and profitability in the sports industry. With the
right combination of data science strategies and expertise, sports
organizations can turn big data into a game changer.
Today, wearable devices and cameras are
capturing specific measurements that reflect
the unique physiological attributes of athletes.
By scrutinizing this data, teams can build custom
fitness regimens to ensure every athlete consistently performs at his or her peak.
FIELDING FITNESS
MAXIMIZING YOUR GAME PLAN
In the data analytics space, Booz Allen Hamilton, a leading strategy
and technology consulting firm, is at the forefront of efforts to help
organizations capitalize on their most important natural resource: their
data. Due to razor-thin margins for success in the sports world, franchises
need analytics expertise and data-driven strategies to maximize their
opportunities on the field, off the field, and in the stands. Today, Booz
Allen is partnering with industry-leading data providers and deploying
teams of mathematicians, computer scientists, statisticians, and data
science experts who are applying cutting-edge techniques to unlock
data-driven insights. We’re helping major franchises and leagues
OFF THE FIELD
MANAGING BRAND AND REPUTATION
Booz Allen measures, evaluates, and optimizes
our clients’ reputation by examining social media,
awareness, ad spending, and perception, among
other variables pertinent to sentiment analysis.
We deliver models of reputational and business
impacts to help marketing departments best allocate
resources to maximize return on investment (ROI).
“The age of analytics is upon us.”
— DAV ID S T E RN
NBA Commissioner, 1984-2014
For more information,
contact:
DISCOVERING PLAYER VALUATION
Using data from combines, on-field performances, and social media, coaches,
scouts, and agents can identify who’s most likely to be a steal or a bust in the draft.
Moreover, data sets can also help coaches and managers optimize rosters and rank
players based on talent levels and suitability for particular positions.
RAY HENSBERGER
Principal
hensberger_raymond@bah.com
301-497-7263
DEPLOYING SCOUTING RESOURCES
ALEX COSMAS
Chief Scientist
cosmas_alex@bah.com
617-428-4472
With limited resources to devote to scouting, sports organizations need to be able
to cast as wide a strategic net as possible. Using data science, teams can optimize
their systems for deploying scouts to various locations, as well as develop improved
methodologies for assessing and acquiring the talent they find.
JOHN HANNICK
Lead Associate
hannick_john@bah.com
617-428-4427
IN THE STANDS
ENGAGING THE FAN BASE
Booz Allen designs and
optimizes loyalty and reward
programs to help teams get
the most out of their fan base.
We identify promotional campaign targets, engagement opportunities, power users,
and characteristics of popular promotions that help decision makers craft informed
strategies to deepen the fan experience and extend brand reach.
INFORMING PRICING STRATEGIES
Booz Allen helps ensure seats stay full for games by synthesizing data around ticket
transactions to develop models of expected sales performance, down to the individual game, section and row. We examine the secondary market price of tickets
to determine their true value and maximize direct sales.
BEN JARVIS
Lead Associate
jarvis_benjamin@bah.com
757-846-7811
About Booz Allen
Booz Allen Hamilton has been
at the forefront of strategy,
technology, and engineering for
more than 100 years. Booz Allen
partners with private and public
sector clients to solve their most
difficult challenges.
To learn more, visit
www.boozallen.com.
(NYSE: BAH)
VALUING COMMERCIAL PARTNERSHIPS
Using multiple data sets, including past contract performance, Q-scores, activation
costs, and competitive intelligence from other sports markets, Booz Allen takes a
portfolio-driven approach to determining the attractiveness of potential deals and
empowers franchises and facility management organizations with automated decision
support tools.
© 2015 Booz Allen Hamilton, Inc.
DSI-150723-001-1
09/02/15
CAPITALIZING ON CONCESSIONS AND MERCHANDISE
Sports organizations can maximize on-site concession and merchandise revenue
by scrutinizing point-of-sale data, customer profiling, and crowd flow to make sure
the right goods are positioned in proximity to the right fans, at the right time.
LEARN MORE AT:
boozallen.com/sports-analytics
www.boozallen.com