CUSTOMER CENTRIC PRICING
DECISION MANAGEMENT SOLUTIONS
SAFIRA ODM expertise
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7+ years of Business Rules projects experience
3+ years of ODM Experience (Banking and
Insurance Industry projects) with BRMS leading
products
More than 45 IBM ODM, BPM and crosstechnology certifications
Extended Integration Expertise
Mixed-site availability (on-site / off-site from
Portugal or Poland offices)
International IBM Partner since 2000
OVERVIEW
Following a wide experience in the insurance industry SAFIRA developed an insurance pricing
solution (called Customer Centric Pricing solution - CCP) to meet insurance industry needs in terms
of pricing agility. The solution allows the insurance companies to:
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Consistently offer adjusted commercial prices across channels;
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Easily adjust price to client preferences and behavior;
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Easily adjust price to market conditions.
CCP solution highlights:
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About SAFIRA
SAFIRA develops business solutions and provides
Information Technology services to industry
leading companies, national and worldwide.
It provides engineering services to advise, audit,
architect, design, and manage the information
systems that support organization’s businesses.
In the market since 1997, SAFIRA has over 40
active customers and a team of 140 highly
qualified employees.
According to Exame / Heidrick & Struggles’
independent study, SAFIRA is the Best Small and
Micro Company to work for in Portugal in 2012.
This is the 5th year in a row that SAFIRA is
recognized.
SAFIRA has its headquarters in Lisbon (Portugal).
For more information visit www.safira.pt
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Commercial Price Standardization;
Sales Improvement: better sales, better price;
Business autonomy: quick time to market, low evolution cost;
Easy Strategy Redefinition & Simulation;
Independent Module;
Easily updated by Business Users;
Core Systems Integration;
Customizable & Extensible.
BUSINESS CHALLENGE AND MOTIVATION
Insurance industry is a very competitive market which requires a continuous focus from the
companies; direct insurance companies operate in an even more dynamic market, having to
respond quickly to very different clients. Although there are different realities, in the insurance
industry some typical pains are common across organizations and subsist throughout the years:
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No fixed rules for adjusting commercial price, just guidelines or ranges;
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Business strategy is defined and managed in the complex Core System;
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Struggle to satisfy time to market;
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Costly pricing updates.
Additionally, over the years, and with the boom of social networks, the markets (including the
insurance market) are evolving to a more personalized approach, namely a more personalized
price, once different persons have different tastes, goals and needs.
So… why offer the same price to every client? CCP proposes price adjustments according
with rules and patterns that let you model social and economic factors improving sales success and
getting the best price.
Contact
Pedro Penedo
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Email: pedro.penedo@safira.pt
Phone: +351 932 971 310
Marcelo Fernandes
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Email: marcelo.fernandes@safira.pt
Phone: +351 936 726 700
Safira
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Email: info@safira.pt
Phone: +351 210 938 210
SOLUTION
In order to respond to the business needs, SAFIRA developed the Customer Centric Pricing solution
based on the IBM ILOG JRules technology.
Our Vision
SAFIRA’s proposal is to convert the commercial price into a scientific process that
incorporates business knowledge and client information and consistently delivers the best results.
CUSTOMER CENTRIC PRICING
DECISION MANAGEMENT SOLUTIONS
Our Architecture
In terms of architecture, SAFIRA’s proposal is to add a new component to the current architecture
in order to streamline the business interaction. The solution allows a clear separation between the
risk/cost price definition done by actuaries in the CORE system and the more dynamic price
adjustment strategies the business teams implement to improve commercial success.
Main Roles
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Actuaries: manage technical price in
company CORE system
Business Users: independently manage
commercial price rules in CCP solution
Client: obtain a personalized price
adjusted to individual information and
preferences
With this new architecture there is a clear separation of where actuaries and business users
manage the pricing strategies.
DELIVERY
Our team is ready to start working with organizations to deploy the solution within the current
systems ecosystem and make the required adjustments. The adjustments take into account
company strategy definition, benchmark information and also technical integration of the solution.
Typical implementation to deliver the solution comprises:
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Analysis and Definition
Apprehension of company’s pricing strategies
Identification of existent and required information
Definition of integration requirements
Configuration and Adjustment
Configuration of client strategy information
Adjustment of solution interface to client systems
Deploy and Testing
Support for integration and final testing
Providing of solution training
Monitoring of production rollout
SAFIRA’s ODM team business knowledge allows us to work together with the business users in
order to map the needs into the solution and deliver measurable results in 12 weeks or less.
Support and Evolution
After initial deployment the business operation will control the solution configurations, making the
need adjustments to strategies. The support service is designed to help business run and improve,
and periodically supply solution upgrades to meet new needs.
The solution is Customizable & Extensible and is intended to support business needs as they arise,
giving Business the ability to evolve with market demand.