Buiding Data-Driven
Organizations (DDOs)
MARC TORRENT MORENO, PhD & MBA
Director
Big Data Center of Excellence in Barcelona
2nd November, Big Data Congress, Barcelona
Socis promotors:
The value of data
v
William Edwards Deming
1900 – 1993
“Without data,
you’re just another
person with an opinion”.
2
“It is a capital mistake
to theorize before one
has data”.
Sherlock Holmes
A Study in Scarlett
(Arthur Conan Doyle)
Surveys and forecasts
v
Accenture “Big Success
with Big Data Survey”:
“89% of business leaders
believe big data will
revolutionize business
operations in the same
way the Internet did”
Abril’14
3
Main challenges
v
1
Data Sets
ACCESS &
QUALITY
4
Determine the specific
VALUE for the organization
2
3
Internal and external
SKILLS
The Big Data Center of Excellence Barcelona
Partners
Collaborating Entities
v
5
Goals
› Breake entry barriers
› Prototype innovative solutions
› Train supply and demand within
the new data culture
› Create a reference ecosystem
Big Data Working Group
v
6
Nacho Alamillo
Josep Mª Argimón
Josep Lluís Cano
María Casado
Pau Contreras
Cristina Bellido
Cristina Giner
General Manager
Astrea La Infopista
Jurídica SL
Director
AQuAS
Senior Lecturer
Dprt. of Operations,
Innovation & Data
Sciences
ESADE
Director
Bioethics and Law
Observatory
(OBD)
CDO,
Head of Data
Science and Digital
Analytics at
Unidad Editorial
Director Data
Mining at
CaixaBank
Data Scientist
in Dprt. of
Marketing
Danone
Mickael Journo
Rosa Lamarca
David Osimo
Oriol Pujol
Jordi Torres
Frederic Udina
VicePresident
Analytics at
King
Entertainment
Head of Clinical
Statistics at
Almirall SA
Director at
Open Evidence
Tenured Associate
Professor at
University of
Barcelona
Professor at
UPC Barcelona
Tech Research
Manager at BSC
Director
Statistical Institute
of Catalonia
(Idescat)
BDWG task forces
v
AT1. Technological Maturity
AT2. Data Economy
AT3. Data Privacy & Ethics
AT4. Data-driven organizations
AT5. Skills Development
AT6. Social perception
AT7. Data Society
7
Definition and pillars of DDO
v
8
“A Data-Driven Organization realizes the great value of processing
internal and external information and implements a data strategy
across its different departments and roles for process optimization,
enhanced decision making, and innovation.”
People &
Organization
Data Governance &
Processes
Technology
People & Organization
v
Data
Steward
Key
Roles
Business
User
Chief
Data
Officer
Data
Engineer
Business
Data
Analyst
Data
Scientist
9
9
Traditional IT Teams
• Emphasis on certainty and efficiency.
• Long and sound implementation times.
Exploratory IT Teams
• Emphasis on agility and speed.
• Discovery driven and iterative.
Governance and Processes
v
How internal and external data is used to generate new value?
How is data gathered, stored and protected?
Data Strategy
• Follow business goals and
questions
• Written in collaboration with
all business stakeholders
• Actionable
• Flexible and dynamic
• Data projects
Data Governance
• Handled according to strict
standards and guidelines
• People, processes and
technology involved
• Accessibility vs.
Security&Privacy
Data Culture
Processes
• Daily dashboard
• Metrics
meetings
• Stand-up and
domain-specific
meetings
10
Technology
v
11
Data Centralization
CDO
Gathering internal and external
data into one central place, in
standardized formats
Managing Prioritization about
data projects and strategy
Democratizing Data
Data Steward
Helping people find the right data
sets and ensuring data is clean
Providing tools to facilitate its
exploitation lowering the cost of using it
(also for non technical people)
The Path towards a DDO
v
12
1.- Identify high-value
opportunities
4.- Scale by expanding
to additional use
cases
5.- Strategy,
Governance Model
and Processes
2.- Prove value to
Business Leaders
through pilot
programs
3.- Hire and empower
people capable to
build/manage a “data
science” team
6.- Democratize the
Data
‘With Big Data … start small and grow BIG’
Takeaways and final reflection
v
Big Data is a
Huge
opportunity
Data is a critical
asset, define a
flexible strategy
13
Empower
(and hire) the
right people
‘Start ASAP, today it’s a competitive advantage
…if not soon will be a competitive disadvantage’
Thanks!
Dr. Marc Torrent
mtorrent@bigdatabcn.com
@MTrrnt