- The Spirit® Brand

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Image Standards
Spirit
®
Petroleum
1
®
Spirit Petroleum
P.O. Box 268
New Hope, PA 18938
Phone: 215-345-4119
[email protected]
www.spiritpetroleum.com
Revision: 12/12
Table Of Contents
Approved vendors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Paint standards, colors and codes . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Replacement signs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
ID sign faces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Price sign faces. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
C-store sign faces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Service message and readerboard sign faces. . . . . . . . . . . . . . . . . . . 6
New signs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Twin pole signs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Single pole signs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Single pole ID signs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
High rise ID signs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Monument signs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Illuminated channel letter and trim cap signs . . . . . . . . . . . . . . . . . . 12
Highway and flag signs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Canopies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Canopy basics and image segments . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Canopy graphic installation specifications for canopies over 40’ long. . . . . . . . 15
Canopy graphic installation specifications for canopies under 40’ long . . . . . . . 16
Standard T canopy graphic installation specifications. . . . . . . . . . . . . . . . . . 17
Curved corner canopy graphic installation specifications . . . . . . . . . . . . . . . 18
Pump imaging basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Pump skirt graphic installation specifications . . . . . . . . . . . . . . . .
19-20
Valances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Valance graphic installation specifications. . . . . . . . . . . . . . . . . . . . 22
Tall valance graphic installation specifications . . . . . . . . . . . . . . . . . . 23
Marketing logos and print colors. . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
MINIMUM IMAGE STANDARDS
A TYPICAL SPIRIT® STATION
SELF SERVE GASOLINE
APPROVED VENDORS
Per the Spirit® brand license agreement, licensees are required to use the approved vendors listed below.
PAINT
Jones-Blair Paint Company
HIGHWAY SIGNS
Lyle Signs
Order placement, shipping, field application,
instruction guides, credit applications and
technical data sheets.
800- 492-9400
877- 895-8816
www.lylesigns.com/interstate/interstate.asp
Will Dryden – National Sales - Marketing
Manager and Technical Assistance
800-492-9400, Direct: 214-353-1634
Mobile: 214 -676-7000 (toll free)
Toll free fax: 800-325-6321
After hours voice mail orders: 214-353-1604
[email protected]
Mike St. Onge
SIGNS
Federal Heath Sign Company
813-855-4415 ext.14
[email protected]
CANOPY & PUMP GRAPHICS
Mountain Commercial Graphics
Jonathan Coronado
713-996-6625, Fax: 713-996-6677
[email protected]
Jamie Tarver
713-996-6635, Fax: 713-996-6677
[email protected]
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 12/12
1
MINIMUM IMAGE STANDARDS
PAINT STANDARDS
Paint Colors and Codes
BUILDINGS: Buildings on Spirit® Brand sites shall
be painted Spirit® Brand White. Exceptions may be
made for proprietary-brand convenience stores.
All building trim and fascia shall be painted Spirit®
Brand Blue.
JONES-BLAIR PAINT COMPANY
SIGN POLES: Sign poles shall be painted Spirit®
Brand Blue or Spirit® Brand White.
Spirit® signs are available exclusively from Federal Heath
Sign Company (p.1). Existing signs may be retrofitted
with Spirit® sign faces made by Federal Heath, provided
the Spirit® registered logo is not altered. PMOCO must
approve retrofit signs.
CURBS & PUMP ISLAND: Shall be painted Black,
Grey or Spirit® Brand Blue.
BUMPER (CRASH) POLES: Shall be painted Spirit®
Brand White or Spirit® Brand Blue.
CANOPY POLES: Shall be painted Spirit® Brand
White or Spirit® Brand Blue.
APPLICATION: The Spirit® Repainting Field
Application Guide (available from Jones-Blair Paint
Company) provides guidelines for applying Spirit®
Brand-specified paint products as well as correct
power washing procedures. Please note that paint
must cure for seven days post-application before
decals may be affixed to pumps, poles, canopies or
other painted surfaces.
NOTE: Driveways and parking areas should be
smoothly paved and kept clean and free of debris.
EXCEPTIONS: Exceptions to any of the above
image standards may be granted only by PMOCO.
Please submit variance requests in writing to:
Spirit Petroleum, P.O. Box 268, New Hope, PA 18938
or by e-mail to [email protected]
SPIRIT ® I MAGE STANDARDS
SPIRIT® BRAND BLUE - #4550-001/99951 ACRYLITHANE
HS3 FADE/CHALK RESISTANT URETHANE
SPIRIT® BRAND WHITE - #45011-CA/99951
ACRYLITHANE HS3 FADE RESISTANT URETHANE
SPIRIT® BRAND RED - #45191/99951 ACRYLITHANE
HS3 FADE RESISTANT URETHANE
BLACK - #45572/99951
GREY - #45597/99951
Official Spirit® Brand paint colors (Spirit® Brand Blue, Red
and White) and other specified colors (Black and Grey)
are produced exclusively by Jones-Blair Paint Company.
Paints are available ready-mixed and must be applied as
specified for maximum color and gloss retention.
NOTE:
The Spirit® Minimum Image Standards Guide
is intended as a comprehensive guide for any
approved use, application or installation of the
Spirit® and SpiritMart® names, logos and colors.
Licensees are directed to contact PMOCO for
approval for any use, application or installation
other than those specified in the manual.
Any use, reproduction or manufacture of the
Spirit® or SpiritMart® names, logos or colors
by unauthorized vendors is illegal and will be
prosecuted to the fullest extent of the law.
It is the licensee’s responsibility to identify
and comply with all state and local laws and
mandates pertaining to signs and commercial
graphics at Spirit® and SpiritMart® locations.
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 12/12
2
MINIMUM IMAGE STANDARDS
REPLACEMENT SIGNS
Existing cabinets may be retrofitted with sign faces
made by Federal Heath.
Existing sign faces are
removed and replaced with
new Spirit® sign faces.
Spirit ® ID Sign Face
Existing cabinets and poles
should be painted Spirit®
Brand White or Blue.
Price Sign Face
Note: Spirit® ID sign and
SpiritMart® logo sign must
C-Store Sign Face
be separated by another
sign when used together
on a sign cluster.
Service Message and
Readerboard Sign Faces
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 12/12
3
MINIMUM IMAGE STANDARDS
ID SIGN FACES
Existing or new cabinets may be fitted with Spirit®
logo ID sign faces made by Federal Heath. If the
standard sign proportions do not fit an existing
cabinet configuration then Federal Heath will
select an appropriate sign from the Spirit® sign
progression shown on the right. The white space
around the logo may vary to accommodate slight
differences in proportion.
standard
Note: The Spirit® Standard ID Sign Face should
be used for all new sign construction and as
the first option for retrofit signs.
Note: Two or more different ID sign
configurations cannot be used at the same
location without permission from PMOCO.
Spirit® sign
progression
Spirit® Standard ID Sign Face
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
horizontal
215 -345- 4119
Rev. 12/12
4
MINIMUM IMAGE STANDARDS
PRICE SIGN FACES
Existing or new cabinets may be fitted with Spirit®
price sign faces made by Federal Heath.
Note: Certain states mandate the inclusion
of the text “Self Serve Gasoline” on price sign
faces. There may be additional requirements
specific to individual states. It is the licensee’s
responsibility to be aware of and adhere to
state requirements when placing sign orders.
The examples below show a few of the many price
sign face configurations available to fit existing or
new cabinets.
REGULAR
REGULAR
PLUS
PREMIUM
REGULAR
SELF SERVE GASOLINE
REGULAR
SELF SERVE GASOLINE
PLUS
PREMIUM
REGULAR
SELF SERVE GASOLINE
DIESEL
CANOPY MOUNTED LED PRICE SIGNS
Canopy mounted LED price signs are allowed.
RETRO-FITTING LED PRICE UNITS
Replacement faces, retainers, and LED units are
typically shipped as a complete assembly. Existing
cabinets are required to accept recessed retainers.
If the customer intends to reuse existing LED units,
a detailed field survey is required to determine the
size and position of the clear window opening for the
price unit. Licensees are responsible for costs associated
with remounting, moving or adjusting of existing
LED units as necessary to fit replacement faces.
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 12/12
5
MINIMUM IMAGE STANDARDS
C-STORE SIGN FACES
Existing or new cabinets may be fitted with
SpiritMart® logo sign faces made by Federal Heath.
The logo style that best fits the existing cabinet
proportions should be used.
SpiritMART ® horizontal style
SpiritMART ® vertical style
Note: Spirit® ID sign and SpiritMart® logo sign
must be separated by another sign when used
together on a sign cluster (p. 3).
SERVICE MESSAGE AND READERBOARD
SIGN FACES
Existing or new cabinets may be retrofitted with
Spirit® service message and readerboard sign faces
made by Federal Heath.
CAR WASH
Service message sign faces will be imaged
with the Frutiger Bold font.
THREE
LINES OF
COPY
Readerboards can be made in single or
multiple lines of copy depending on the
size of the cabinet.
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 12/12
6
MINIMUM IMAGE STANDARDS
NEW SIGNS
TWIN POLE SIGNS
The standard configurations for new Spirit® twin
pole signs shown below are a few of the many
configurations and sizes available. Check local
zoning laws for height or clearance limitations before
ordering. See pages 4-6 for sign face information.
Consult with Federal Heath Sign Company if you
require a setup different from the examples shown.
All new signs that include a logo ID sign must use
the standard Spirit® ID sign face as shown below.
TP - 8’
TP - 7’
TP - 5’
TP - 6’
REGULAR
REGULAR
PLUS
PREMIUM
REGULAR
DIESEL
THREE
LINES OF
COPY
5’- 1”
6’- 1”
SPIRIT ® I MAGE STANDARDS
Minimum
Clearance?
23’
SELF SERVE GASOLINE
CAR WASH
30’
PLUS
PREMIUM
THREE
LINES OF
COPY
ATM
7’- 0”
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
8’- 1”
Rev. 12/12
Minimum
Clearance?
REGULAR
7
MINIMUM IMAGE STANDARDS
SINGLE POLE SIGNS
The standard configurations for new Spirit® single
pole signs shown below are a few of the many
configurations and sizes available. Check local
zoning laws for height or clearance limitations before
ordering. See pages 4 - 6 for sign face information.
Consult with Federal Heath Sign Company if you
require a setup different from the examples shown.
All new signs that include a logo ID sign must use
the standard Spirit® ID sign face as shown below.
10’- 4”
10’- 4”
REGULAR
7’- 6”
PLUS
6’-1”
REG
PREM
SELF SERVE GASOLINE
SELF SERVE GASOLINE
ATM
20’
CAR WASH
CP - 6 x10
8’- 1”
8’- 1”
REG
DIESEL
PREM
SELF SERVE GASOLINE
ATM
20’
CAR WASH
PLUS
4’- 7”
PREM
REGULAR
REG
5’- 10”
PLUS
6’- 1”
3’-6”
CP - 7 x10
CP - 5x 8
SPIRIT ® I MAGE STANDARDS
CP - 4x 8
CP - 3x6
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 12/12
8
MINIMUM IMAGE STANDARDS
SINGLE POLE ID SIGNS
The standard configurations for new Spirit® single
pole ID signs shown below are a few of the many
configurations and sizes available. Check local
zoning laws for height or clearance limitations before
ordering. See pages 4 - 6 for sign face information.
Consult with Federal Heath Sign Company if you
require a setup different from the examples shown.
All new signs that include a logo ID sign must use
the standard Spirit® ID sign as shown below.
7’- 0”
6’- 2”
8’- 6”
5’- 0”
15’- 0”
20’- 0”
25’- 0”
4’- 7”
3’- 7”
SPLO - 60
SPIRIT ® I MAGE STANDARDS
SPLO - 30
WWW.SPI RITPETROLEUM.COM
SPLO - 15
215 -345- 4119
Rev. 12/12
9
MINIMUM IMAGE STANDARDS
HIGH RISE ID SIGNS
13’- 1”
16’- 0”
The standard configurations for new Spirit® high
rise ID signs shown below are a few of the many
configurations and sizes available. Check local
zoning laws for height or clearance limitations before
ordering. See pages 4 - 6 for sign face information.
Consult with Federal Heath Sign Company if you require
a setup different from the examples shown.
All new signs that include a logo ID sign must use
the standard Spirit® ID sign as shown below.
60’- 0”
90’- 0”
14’- 0”
11’- 6”
HR-160
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
HR-209
215 -345- 4119
Rev. 12/12
10
MINIMUM IMAGE STANDARDS
MONUMENT SIGNS
The standard configurations for new Spirit®
monument signs shown below are a few of
the many configurations and sizes available.
Check local zoning laws for height or clearance
limitations before ordering. See pages 4 - 6 for
sign face information.
Consult with Federal Heath Sign Company if you
require a setup different from the examples shown.
All new signs that include a logo ID sign must use
the standard Spirit ® ID sign as shown below.
10’- 4”
10’- 4”
REG
REGULAR
PREM
6’-1”
7’- 6”
PLUS
SELF SERVE GASOLINE
CAR WASH
ATM
SELF SERVE GASOLINE
M - 7 x10
M - 6 x10
8’- 1”
8’- 1”
REG
6’- 1”
PLUS
PREM
CAR WASH
ATM
M - 5x 8
SPIRIT ® I MAGE STANDARDS
REGULAR
3’-6”
DIESEL
REG
4’- 7”
PREM
5’- 10”
PLUS
SELF SERVE GASOLINE
CP - 3x6
CP - 4x 8
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 12/12
11
MINIMUM IMAGE STANDARDS
ILLUMINATED CHANNEL LETTER AND
TRIM CAP SIGNS
Spirit® logo signs are available for canopies and other
applications. SpiritMart® logo signs are available for
fascia and other applications. Channel letter signs
have LED backlighting; trim cap signs do not. See
page 14 for Spirit® logo placement on canopies.
Note: Illuminated Spirit® Channel letters must
be used in conjunction with canopy mounted
LED price signs unless the site has a pole
mounted sign.
The sizes shown are approximate. Other sizes are
available. Consult with Federal Heath Sign Company if
you require a setup different from the examples shown.
20”
27”
Attached to wall or fascia
5’- 10”
5”
1”
Side View
Trim Cap Letters
20”
27”
Side View
LED Channel Letters
2’-11”
10’- 9”
5’- 10”
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
Signs also available with white letters for
colored backgrounds as shown above.
215 -345- 4119
Rev. 12/12
12
MINIMUM IMAGE STANDARDS
FLAG SIGNS
Highway signs are available from Lyle Signs (p.1)
and should be used for interstate highway signage.
Flag signs are available from Federal Heath
Sign Company (p.1). Decals are available from
Mountain Commercial Graphics (p.1)
Install 9’-0” above finished grade
INTERSTATE HIGHWAY SIGN
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 12/12
13
MINIMUM IMAGE STANDARDS
CANOPIES
Fuel island canopies are required for Spirit® licensed
locations. Exceptions may be granted if there are
zoning or permitting issues. Variance requests must
be submitted to Spirit® in writing.
Note: Backlit LED Channel Letter Signs are
required on canopies for sites that do not
have a backlit ID sign (See p.12).
STANDARD CANOPY IMAGE SEGMENTS
CANOPY SPECIFICATIONS
Canopy poles shall be blue or white. Canopy fascia
shall be imaged with approved Spirit® graphic
materials available from Mountain Commercial
Graphics. Spirit® logo vinyl letters are available
from Mountain Commercial Graphics; Spirit® logo
channel letters are available from Federal Heath
Sign Company.
The standard image segments below can be
configured to fit almost any size or type of canopy.
Questions concerning canopy imaging should be
addressed to Vera Haskins at (215) 345-4119 or
[email protected]
10’
10’
varies
10’
10’ or 20’
Red (R)
Fixed 10’ length
Eagle Logo (EL) over
White Blockout (W)
Intense Blue (B)
Variable length (Min10’)
Gradation (G)
Fixed 10’ length
Spirit® Logo (SL) over
White Blockout (W)
Fixed 10’ length
May be used to cover
additional length of
canopy fascia
Appears on 50’ or longer
canopies or smaller canopies
when the side and end panels
add up to 50’ or more
Two pieces (20’) are used on
canopies over 100’ long
Must be used over a White
Blockout segment or over
panels that are painted
Spirit White
Use 10’ of White Blockout (W)
for canopies up to 100’ long.
Use 20’ for longer canopies.
Spirit® logo must be placed
on White Blockout (W) as
shown below.
Placement of the Spirit® logo or LED
Channel Letter sign at canopy corner
equal
Distance from corner
width of pi
equal
Spirit®
logo must appear on 10’ minimum White Blockout.
Spirit® logo should not touch bottom or top edge of canopy.
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 12/12
14
MINIMUM IMAGE STANDARDS
GRAPHIC INSTALLATION SPECIFICATIONS FOR
CANOPIES 40’ OR LONGER
The layout below shows how to image a canopy
40’ long or longer using the standard canopy
image segments shown on page 14. Note that the
Spirit® Eagle must be placed on the long sides of a
rectangular canopy.* If the canopy is square then
the Spirit® Eagle should face the major traffic area.
*The Spirit® Eagle image may not be placed on
contiguous sides of any canopy.
Note: Illuminated Spirit® Channel letters must
be used in conjuction with canopy mounted LED
price signs unless the site has a pole mounted ID
sign (See pgs. 5,12).
A panel of the canopy may be imaged plain white if
it is too close to an adjacent structure to be visible.
W (10’), EL
B (length varies)
G (10’)
W (10’), SL
W
(l e
ng
t
a
hv
rie
s),
SL
40’- 50’ long canopies
R (10’)
W (10’), EL
B (length varies)
G (10’)
W (10’), SL
W
(l e
n
v
g th
ari
es)
,S
L
50’-100’ long canopies
R (10’)
R (10’)
W (10’), EL
B (length varies)
G (10’)
W (20’), SL
W
(le
ng
t
a
hv
rie
s),
SL
100’ or longer canopies
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 12/12
15
MINIMUM IMAGE STANDARDS
GRAPHIC INSTALLATION SPECIFICATIONS FOR
CANOPIES UNDER 40’
The layouts below show how to image a canopy
less than 40’ long using the standard canopy image
segments shown on page 4.
The Eagle Logo (EL) segment should appear on
the long sides of a rectangular canopy.
Note: Illuminated Spirit® Channel letters must
be used in conjunction with canopy mounted
LED price signs unless the site has a pole
mounted ID sign. (See pgs. 5,12)
If the length + width of the canopy is less than 40’,
use the all - white procedure below.
If the length + width of the canopy is 40’ or greater,
use the corner- wrap procedure as shown below.
W
(le
ng
th
ri
va
es
L
), S
W (length varies ), SL
Canopy (1) length + (1) width < 40’ (all white)
W
W (10’), EL
G
B (length varies)
(10
’),
SL
’)
(10
Canopy (1)length + (1)width = 40’-50’ (corner wrap)
W
’)
(10
L
,S
’)
10
G(
R (10’)
W (10’), EL
B (length varies)
Canopy (1)length + (1)width > 50’ (corner wrap)
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
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16
MINIMUM IMAGE STANDARDS
STANDARD T CANOPY GRAPHIC
INSTALLATION SPECIFICATIONS
Note: Illuminated Spirit® Channel letters must
be used in conjunction with canopy mounted
LED price signs unless the site has a pole
mounted ID sign. (See pgs. 5,12)
The layouts below show how to image a T canopy
using the standard canopy image segments shown
on page 14.
Questions concerning T canopy imaging can be
addressed to Vera Haskins at (215) 345-4119 or
[email protected]
G (10’)
B (length varies)
W (10’), SL
The red (R) segment is omitted if the length(x) of
the canopy section as shown on the illustration is
less than 25’.
G (10’)
B (length varies)
Front
x
R (10’) if x >25’
B(
W (10’), EL
len
gt h
va r
ies
G (10’)
)
W (10’), SL
W
(l e
n
g th
va
rie
s)
Right Side
x
W
(l e
ng
th
va
rie
s)
R (10’) if x >25’
W (10’), EL
Left Side
B(
len
gt h
va r
ies
)
G (10’)
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
W (10’), SL
Rev. 12/12
17
MINIMUM IMAGE STANDARDS
STANDARD CURVED CORNER CANOPY
GRAPHIC INSTALLATION SPECIFICATIONS
Use the standard canopy image segments shown
on page 14.
For the transitions from the side panels to the
end panels, image segments should meet at the
center of the curve as shown below.
Note: Illuminated Spirit® Channel letters must
be used in conjunction with canopy mounted
LED price signs unless the site has a pole
mounted ID sign (See pgs. 5,12).
Curved corner canopies
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 12/12
18
MINIMUM IMAGE STANDARDS
PUMPS
Pumps shall be fully imaged (pump skirt and
valance) with decals provided by Mountain
Commercial Graphics.
Exception: Pumps may be pre-imaged by pump
manufacturers who contact PMOCO for the
appropriate electronic artwork. Currently, Wayne
and Gilbarco Veeder-Root offer pre-imaged
equipment.
PUMP SKIRT
The image below shows the minimum and maximum
areas available for the eagle graphic. Use the pump
skirt installation instructions on page 20 to properly
install the graphics.
51.125"
18.75"
Minimum Exposed Area
17.00"
24.00"
eagle decal overlay
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 12/12
19
MINIMUM IMAGE STANDARDS
42.00"
PUMP SKIRT GRAPHIC INSTALLATION
SPECIFICATIONS
10% of overall door width
• Apply red pump skirt overlay.
• Align the left side of the eagle logo a distance equal to
10% of the total door width from the left edge of
the door.
20.00"
• If red pump skirt overlay is visible on the top or
bottom of the eagle logo’s right edge, then align the
eagle logo with the top of the door (example A & B).
C
top and bottom aligned
24.00"
• If red pump skirt overlay is not visible on the top or
bottom of the eagle logo’s right edge, then align
the eagle logo vertically in the door (example C).
10% of overall door width
nozzle openings
• When red pump skirt overlay is applied on nozzle
area, follow above instructions for eagle logo, and
field-cut the nozzle panel and nozzle openings
(example D).
• When red pump skirt overlay is applied on nozzle
area, follow above instructions for eagle logo, and
field-cut the nozzle panel and nozzle openings
(example D).
• If state law requires an ID logo on a dispenser
without a valance, a 3” white Spirit logo can be
applied exactly as shown (example E).
19.75"
24.00"
D
24.00"
10% of overall door width
10% of overall door width
top
aligned
24.00"
6”
min.
31.75"
2.5”
B
red pump skirt overlay visible
E
2.5”
3” Spirit® logo (white)
A
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 12/12
20
MINIMUM IMAGE STANDARDS
VALANCES
Valances are required on all dispensers. Layouts shown are the approved standard image. Any deviation
must be approved by Spirit®.
Side View
Opposite Side View
Risers are blue. Existing stainless may be
approved if in acceptable condition.
White End
Risers are blue. Existing stainless may be
approved if in acceptable condition.
Blue End
VALANCE PRODUCTS
Field-fit valance filmover and logo according to the valance graphic installation specifications on the
following page.
10.625” x 78”, 82” or 94” Valance Filmover
5“ Spirit Valance Logo
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 12/12
21
MINIMUM IMAGE STANDARDS
VALANCE GRAPHIC INSTALLATION SPECIFICATIONS
Field-fit valance filmover and logo according to the dimensions below. For opposite side, reverse layout.
Trim end as required.
Place gradation line at center of
valance then wrap in both
directions. Trim only at ends
when required.
Trim end as required.
6"
10.625"
EQ.
EQ.
55" or larger
55" VALANCES AND LARGER
Trim end as required.
Trim end as required.
Place gradation line 21.5” from
right side of valance then wrap in
both directions. Trim only at ends
when required.
3"
10.625"
EQ.
EQ.
21.5"
46”
46" VALANCES
Rounded end valances are treated the same as
rectangular valances. For 55” or larger rounded
Trim end as required. valances start the gradation at the center of the
sides and wrap toward the ends. For 46” rounded
valances start 21.5” from the right side and wrap
toward the ends.
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Trim end as required.
Rev. 12/12
22
MINIMUM IMAGE STANDARDS
TALL VALANCE GRAPHIC INSTALLATION SPECIFICATIONS
equal
10.625"
equal
If valance is greater than 10.625” tall
it must be painted Spirit® Brand White
before applying filmover
equal
10.625"
equal
If valance is taller than 10.625” the filmover should be centered vertically on the valance. The valance must
be painted Spirit® Brand White.
VALANCE PLANS
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
215 -345- 4119
Rev. 12/12
23
MINIMUM IMAGE STANDARDS
MARKETING
LOGOS
Spirit® and SpiritMart® logos are used for signage and
marketing. The following logos are the established
standards. They are not to be changed or modified
in any way. Contact PMOCO with any questions.
Spirit® and SpiritMart® logos are available for marketing
use. Contact PMOCO to obtain the proper digital files.
Contact PMOCO for information about specific
marketing materials.
STANDARD
This logo should be used for all marketing and
printing purposes.
SPIRITMART® STANDARD
This logo should be used as the first option for
SpiritMart® advertising.
SPIRITMART® VERTICAL
This logo should be used as the second option for
SpiritMart® advertising.
COLORS
The specified Pantone® ink mixtures should be used
in printing the Spirit® and SpiritMart® logos when
printing in spot colors. Process matches should be
used when printing with process colors.
SPIRIT ® I MAGE STANDARDS
WWW.SPI RITPETROLEUM.COM
PANTONE RED 032 or
PANTONE RED 032 Process
PANTONE 2935 or
PANTONE 2935 process
215 -345- 4119
Rev. 12/12
24
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