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Page 1
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BEST BUY ADVERTISING
Magnolia
KEYLINE
FFINAL
INAL
APPROVAL
RKEYLINE
ELEASE
| Bringing inspiration to your space
Magnolia | Bringing inspiration to your space
™
™
One of the most knowledgeable and
experienced sales staffs in the business
Our System Designers and Installers possess a rare passion and knowledge about audio,
video and home automation. And we empower them to do whatever it takes to make sure
you end up with the system that’s right for you. Many have been with Magnolia 10, 15 or
even 20 years, so they know what it takes to build systems and relationships.
The best brands for the best performance
We carefully select brands you can trust. From household names like Samsung, Sony,
and iPod to some of the most sought-after brands in high-performance audio and video,
including McIntosh, MartinLogan and Pioneer Elite. We always start with quality.
Brought to life by our own professional install team
Our elite Programmers, Engineers and Installers are all dedicated to building your dream
system. They’re the ones that take it from product in a box to a system that comes alive in
your hands, at your home. We’re not done when the wires are hidden and the TV is on the
wall. No, we aim to build a lifetime of satisfaction in your home entertainment experience.
The right price
There’s a litany of other things we do to ensure the best possible shopping experience for
you. From one of the industry’s best 90-day price protection1 policies to our customized
financing plans to fit any need, our promise is simple. Same price, better service. We
also service the products we sell, helping to ensure a long life for your favorite products.
Call 1.877.643.9682 for a FREE in-home consultation.
same price | better service
t
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e
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CALIFORNIA: Emeryville • 5606 Bay Street, next to Barnes & Noble, off I-80 freeway, across from The Marriott • 510-420-6100 | Palo Alto • 180 University Ave., corner of Emerson & University, in Lytton Plaza. Free
2-hour parking at 528 High St. • 650-838-2500 | Roseville • 1164 Galleria Blvd., The Ridge at Creekside, across from the Galleria • 916-724-2040 | San Ramon • 110 Sunset Drive at The Shops at Bishop Ranch,
between Whole Foods and Borders Books. • 925-242-3600 | Santa Clara • 52 North Winchester Blvd., next to Mancini’s Sleepworld, one block north of Stevens Creek Blvd. • 408-423-5100 | Santa Monica • 2800
Wilshire Blvd., corner of Harvard and Wilshire, in the 2800 block • 310-309-5000 | Santa Rosa • 2080 Santa Rosa Ave., in the Santa Rosa Market Place • 707-566-2680 | Woodland Hills • 21603 W. Victory Blvd.,
Canoga Park, near Victory & Canoga, next to Best Buy • 818-251-3540 WASHINGTON: Seattle • 6308 Roosevelt Way NE • 206-525-1961 | Design Center • 6308 Roosevelt Way NE • 206-729-4599 | Bellevue • 14404
NE 20th • 425-747-0850 | Lynnwood • 4201 196th SW • 425-775-7288 | Southcenter • 16600 Southcenter Pkwy • 206-575-0851 OREGON: Beaverton • 11975 SW Canyon Road • 503-643-4164
STORE HOURS: Mon - Fri 10am to 9pm, Saturday 10am to 8pm, Sunday 11am to 6pm.
1
90-Day Price Protection: If you find a lower price on any item new and in stock at a local authorized dealer—including our own stores—we’ll refund the difference. Price protection does not apply to
special order, bonus, free, or financing offers, open-box, clearance or closeout products.
DREAMING
Entertaining outside all year round.
Issue number four | Winter 2008
Come in to one of our 13 locations, sit down inside one of our demo rooms
and experience the difference. Or let us come to you.
CALIFORNIA
M A D E I N I T A LY
A l o o k a t S o n u s fa b e r s o fa r.
G A M I N G S E R I O U S LY
How Pole Position got left in the dust.
I s s u e
n u m b e r
f o u r
|
W i n t e r
2 0 0 8
PRINT SCALE: 87%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: gs
PREV PA:
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
35716_IFC-1.qxp
9/26/08
12:08 PM
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Production Studio
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p
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e
™
2
California Dreaming
Designed for entertaining.
4
New Products @ Magnolia
From demo room to the ideal room in your home.
12
The Elite of Pioneer Elite
The customizable signature series unveiled.
16
Made in Italy
Sonus faber so far.
18
Gifts Galore
For the person who has everything.
26
Sophisticated, Elegant and Totally Rockin’.
Family room inspiration can come from anywhere.
30
Remote to the Rescue
The mystery untangled.
36
PC Meets TV — TV Meets PC
Extenders for Windows® hooks up your TV to online media.
38
Gaming Seriously
How Pole Position got left in the dust.
40
Magnolia Senior System Designers
Meet the best of our best.
44
Magnolia at Starry Night
Spotlight on Magnolia at the GRAMMY Foundation Gala.
45
Extend Your iPod
Joining the iPod revolution.
46
Art of The Demo
The movies that you can’t miss on Blu-ray.
48
4
18
26
38
46
40
Join our Team. Contact our Recruiters via jobs@magnoliaav.com
Want to know more? Visit us online at magnoliaav.com. Need to let us know? M magazine welcomes your comments and observations,
please send them to Magnolia AV Marketing Department, 6305 South 231st Street, Kent, WA 98032 or via e-mail to feedback@magnoliaav.com.
managing editor | john sheehan | senior editor | liz pedersen | contributing editors | jason sawyer.jason troiden | art | adrian clift.david reade | strategic
development | ziba sarabia | content managers | kyle bradshaw.heidi white | coordinator | sarah price | print production | lisa young | production | greg
schaffer.melissa bergquist | media | vanessa lee
10%
Cert no. SW-COC-1865
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
APPROVAL
PRINT SCALE: 88%
Pub:
Colors:
LIVE:
TRIM:
BLEED:
TRAFFIC:
MarCom:
PA: Schaffer, Gregory
PREV PA:
CD:
ACD:
AD:
CW:
Print Prod:
___: Legal
___: Proofreader
features
A Message from Magnolia’s Steve Delp
Letters from you.
BEST BUY ADVERTISING
Printed on FSC Certified Paper manufactured with electricity in the form of renewable energy — wind, hydro and biogas. Cover pages
containing a minimum of 10% Post-consumer recovered fiber and text pages containing a minimum of 20% Post-consumer recovered fiber.
35716_IFC-1.qxp
9/26/08
12:08 PM
Page 1
Production Studio
M
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B
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contents
n
s
p
i
r
a
t
i
o
n
t
o
y
o
u
r
s
p
a
c
e
™
2
California Dreaming
Designed for entertaining.
4
New Products @ Magnolia
From demo room to the ideal room in your home.
12
The Elite of Pioneer Elite
The customizable signature series unveiled.
16
Made in Italy
Sonus faber so far.
18
Gifts Galore
For the person who has everything.
26
Sophisticated, Elegant and Totally Rockin’.
Family room inspiration can come from anywhere.
30
Remote to the Rescue
The mystery untangled.
36
PC Meets TV — TV Meets PC
Extenders for Windows® hooks up your TV to online media.
38
Gaming Seriously
How Pole Position got left in the dust.
40
Magnolia Senior System Designers
Meet the best of our best.
44
Magnolia at Starry Night
Spotlight on Magnolia at the GRAMMY Foundation Gala.
45
Extend Your iPod
Joining the iPod revolution.
46
Art of The Demo
The movies that you can’t miss on Blu-ray.
48
4
18
26
38
46
40
Join our Team. Contact our Recruiters via jobs@magnoliaav.com
Want to know more? Visit us online at magnoliaav.com. Need to let us know? M magazine welcomes your comments and observations,
please send them to Magnolia AV Marketing Department, 6305 South 231st Street, Kent, WA 98032 or via e-mail to feedback@magnoliaav.com.
managing editor | john sheehan | senior editor | liz pedersen | contributing editors | jason sawyer.jason troiden | art | adrian clift.david reade | strategic
development | ziba sarabia | content managers | kyle bradshaw.heidi white | coordinator | sarah price | print production | lisa young | production | greg
schaffer.melissa bergquist | media | vanessa lee
10%
Cert no. SW-COC-1865
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
APPROVAL
PRINT SCALE: 88%
Pub:
Colors:
LIVE:
TRIM:
BLEED:
TRAFFIC:
MarCom:
PA: Schaffer, Gregory
PREV PA:
CD:
ACD:
AD:
CW:
Print Prod:
___: Legal
___: Proofreader
features
A Message from Magnolia’s Steve Delp
Letters from you.
BEST BUY ADVERTISING
Printed on FSC Certified Paper manufactured with electricity in the form of renewable energy — wind, hydro and biogas. Cover pages
containing a minimum of 10% Post-consumer recovered fiber and text pages containing a minimum of 20% Post-consumer recovered fiber.
35716_2-3_Testim_Delp.qxp
9/29/08
11:21 AM
Page 2
Production Studio
BEST BUY ADVERTISING
L e t t e r s
If you’d like to submit a letter to the editor of M for
consideration in a future publication, or to comment
on one of your experiences, please go to
magnoliaav.com and select “contact us.”
Thomas Ford, System Designer, Santa Rosa, CA
Employee since 2005
This is long overdue, but I purchased a system from Thomas Ford
t
in August. From the moment I walked into the store, I felt taken
care of by Thomas. I was buying the system as a surprise for my
husband’s 35th birthday and Thomas and the installation team
took care of me like I was their wife or friend. They helped me
move items from my closet, unloaded my groceries, bought me
here’s a motto that we live by at Magnolia. That we are
the CD that had the song I wanted playing when my husband
dedicated to your 100% satisfaction. Whether you are doing a
came in (ask him about this). They waited for my husband to
whole-home custom install, or putting a flat panel over your
come home to teach him about the system, but more importantly,
fireplace—our commitment to service is the same. For any
they were so excited to be a part of the surprise. They were all so
other company this is a nearly impossible standard to live up to.
polite, well dressed, funny, respectful and kind. I teach service
But Magnolia isn’t like any other company.
and hospitality at my job and it would be an honor to have these
For 54 years, the legacy started by Magnolia founder Len
men representing my company. Also, they were good to each
Tweten has held firm. The idea that it is all about you, our
other–the way they looked out for each other when one was
customers, and getting your vision exactly right...exactly the
under the house, how encouraging they were and considerate to
way you want it. For us, anything less is unacceptable.
each other. This was the largest purchase, next to my house and
Of course, there are those times that something goes a
car, that I have ever made, but the largest by myself and they
little sideways. Something doesn’t happen just as planned, or
made me confident. But, they were genuine and I never felt taken
work just as it should. What differentiates companies is how
or sold something I didn’t need. Thomas was patient with my
they handle these situations. Do they stand by you? Or do they
indecision and gave great advice. I gave it to my husband about
waver in their service? For Magnolia, our commitment to you as
2 weeks prior to his 35th birthday. He got really sick and was in
a customer is that we will stand by you.
ICU for his birthday. He kept saying he wanted to go home to his
It’s one of the reasons we provide one of the industry’s best
TV. Even now he says he looks at his system and smiles–thank
90-day price protection policies. Because when you buy
you, that’s all I wanted. Please recognize this team.
something from a store, you never want to see the price drop a
Kelly Ames
t o
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
APPROVAL
M a g n o l i a
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Price
MarCom:
PA: gs
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift
CW:
Print Prod:
___: Legal
___: Proofreader
Wayne Gray, System Designer, Bellevue, WA
Employee since 1999
My husband and I want to tell you about the amazing customer service we have received from your
Bellevue store, but in particular, from your salesperson, Wayne Gray. We purchased a 42" LCD on Black
Friday and we were thrilled (even with the experience we got standing in line in the cold and how we
were treated in store on the day of purchase). However, we got home, set up the TV and there was a
pixel out. We called the store (Wayne), and without hesitation, they said they would order us a new
one. Which was great, although, after having just had shoulder surgery myself, we had to call a friend
to stop over and help us load/unload the TV. TV #2 also had a sound and a pixel issue. We called Wayne
again and upon hearing of our need for help with loading/unloading, graciously said he would be
happy to help us and bring the TV over himself. This alone was an incredible help to us as we have
stairs and because I wasn’t able to help my husband with the TV at all due to my shoulder! The new
TV was brought the other night by Wayne and it is incredible! We couldn’t be happier. First, Wayne was
Wayne and Magnolia now have customers
for life–we KNOW we would not have
received the help (delivery or in getting a
good tv) without his extra effort and his
willingness to just make it right.
so helpful in so many ways (delivery,
help with setup and evaluating each
TV, educating us on HD channels and
the TV capabilities). Second, he was
so incredibly helpful and NEVER
made us feel like it was the slightest
inconvenience for him (even though
I’m sure it was since at least one of the deliveries was on his day off!!!). We have NEVER had that kind
of help on anything from a retailer! This kind of extra effort should be noted and rewarded. Wayne and
Magnolia now have customers for life— we KNOW we would not have received the help (delivery or
in getting a good TV) without his extra effort and his willingness to just make it right. We’re going to
miss Wayne stopping over, (although not the circumstance! :-) — he’s a GREAT person (let alone
salesperson) and we had great conversations. He single-handedly made what could have been a
negative experience, totally cool. Thanks to Sharp for the TV as well. Wayne is GREAT!
Mary & Peter Birkner
few days later and feel cheated.
So shop with us, with confidence—knowing you have
“your guy”, your Magnolia System Designer, there to call
whenever you have a question, problem or need. It is these
men and women (some with decades of Magnolia experience)
who make Magnolia what it is today. A company you can trust
to get it right every time, or make it so.
Magazine. A place to dream and be inspired. Knowing that
when you make that decision to buy, you have a company
dedicated to bringing it to life in your home, flawlessly—and
supporting you, days, months and years after the sale.
I am writing to commend Gary Gordon for his above-and-beyond
support and service during our recent purchase of a Pioneer Elite
us through the details patiently and flawlessly. He also came to the
house to help with technical glitches and to configure both the set
and our AT&T box. All in all, it was a terrific experience thanks to
Gary and the staff. Thanks.
Carl Brush and Susanne Schuster
Steve Delp | COO Magnolia Audio Video
| Bringing inspiration to your space
Employee since 2006
Plasma TV. We had a rather complicated installation, and he guided
With that, I invite you to explore our fourth issue of M
2
Gary Gordon, System Designer, Emeryville, CA
Derek Alota, System Designer, Palo Alto, CA
Employee since 2007
I highly commend Derek Alota. His service went above and
beyond excellent. Derek explained and mapped a constructive
plan that met my logistic, aesthetic, financial and service
needs–patiently, jargon-free, respectfully, and efficiently. On the
day of installation, he came to ensure all was happening
according to plan. I have rarely met someone of Derek’s caliber
who worked so hard to ensure the values he brings to his work
were reflected in his and others’ actions.
Dr. L.J. Mellick
™
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n
3
35716_2-3_Testim_Delp.qxp
9/29/08
11:21 AM
Page 2
Production Studio
BEST BUY ADVERTISING
L e t t e r s
If you’d like to submit a letter to the editor of M for
consideration in a future publication, or to comment
on one of your experiences, please go to
magnoliaav.com and select “contact us.”
Thomas Ford, System Designer, Santa Rosa, CA
Employee since 2005
This is long overdue, but I purchased a system from Thomas Ford
t
in August. From the moment I walked into the store, I felt taken
care of by Thomas. I was buying the system as a surprise for my
husband’s 35th birthday and Thomas and the installation team
took care of me like I was their wife or friend. They helped me
move items from my closet, unloaded my groceries, bought me
here’s a motto that we live by at Magnolia. That we are
the CD that had the song I wanted playing when my husband
dedicated to your 100% satisfaction. Whether you are doing a
came in (ask him about this). They waited for my husband to
whole-home custom install, or putting a flat panel over your
come home to teach him about the system, but more importantly,
fireplace—our commitment to service is the same. For any
they were so excited to be a part of the surprise. They were all so
other company this is a nearly impossible standard to live up to.
polite, well dressed, funny, respectful and kind. I teach service
But Magnolia isn’t like any other company.
and hospitality at my job and it would be an honor to have these
For 54 years, the legacy started by Magnolia founder Len
men representing my company. Also, they were good to each
Tweten has held firm. The idea that it is all about you, our
other–the way they looked out for each other when one was
customers, and getting your vision exactly right...exactly the
under the house, how encouraging they were and considerate to
way you want it. For us, anything less is unacceptable.
each other. This was the largest purchase, next to my house and
Of course, there are those times that something goes a
car, that I have ever made, but the largest by myself and they
little sideways. Something doesn’t happen just as planned, or
made me confident. But, they were genuine and I never felt taken
work just as it should. What differentiates companies is how
or sold something I didn’t need. Thomas was patient with my
they handle these situations. Do they stand by you? Or do they
indecision and gave great advice. I gave it to my husband about
waver in their service? For Magnolia, our commitment to you as
2 weeks prior to his 35th birthday. He got really sick and was in
a customer is that we will stand by you.
ICU for his birthday. He kept saying he wanted to go home to his
It’s one of the reasons we provide one of the industry’s best
TV. Even now he says he looks at his system and smiles–thank
90-day price protection policies. Because when you buy
you, that’s all I wanted. Please recognize this team.
something from a store, you never want to see the price drop a
Kelly Ames
t o
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
APPROVAL
M a g n o l i a
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Price
MarCom:
PA: gs
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift
CW:
Print Prod:
___: Legal
___: Proofreader
Wayne Gray, System Designer, Bellevue, WA
Employee since 1999
My husband and I want to tell you about the amazing customer service we have received from your
Bellevue store, but in particular, from your salesperson, Wayne Gray. We purchased a 42" LCD on Black
Friday and we were thrilled (even with the experience we got standing in line in the cold and how we
were treated in store on the day of purchase). However, we got home, set up the TV and there was a
pixel out. We called the store (Wayne), and without hesitation, they said they would order us a new
one. Which was great, although, after having just had shoulder surgery myself, we had to call a friend
to stop over and help us load/unload the TV. TV #2 also had a sound and a pixel issue. We called Wayne
again and upon hearing of our need for help with loading/unloading, graciously said he would be
happy to help us and bring the TV over himself. This alone was an incredible help to us as we have
stairs and because I wasn’t able to help my husband with the TV at all due to my shoulder! The new
TV was brought the other night by Wayne and it is incredible! We couldn’t be happier. First, Wayne was
Wayne and Magnolia now have customers
for life–we KNOW we would not have
received the help (delivery or in getting a
good tv) without his extra effort and his
willingness to just make it right.
so helpful in so many ways (delivery,
help with setup and evaluating each
TV, educating us on HD channels and
the TV capabilities). Second, he was
so incredibly helpful and NEVER
made us feel like it was the slightest
inconvenience for him (even though
I’m sure it was since at least one of the deliveries was on his day off!!!). We have NEVER had that kind
of help on anything from a retailer! This kind of extra effort should be noted and rewarded. Wayne and
Magnolia now have customers for life— we KNOW we would not have received the help (delivery or
in getting a good TV) without his extra effort and his willingness to just make it right. We’re going to
miss Wayne stopping over, (although not the circumstance! :-) — he’s a GREAT person (let alone
salesperson) and we had great conversations. He single-handedly made what could have been a
negative experience, totally cool. Thanks to Sharp for the TV as well. Wayne is GREAT!
Mary & Peter Birkner
few days later and feel cheated.
So shop with us, with confidence—knowing you have
“your guy”, your Magnolia System Designer, there to call
whenever you have a question, problem or need. It is these
men and women (some with decades of Magnolia experience)
who make Magnolia what it is today. A company you can trust
to get it right every time, or make it so.
Magazine. A place to dream and be inspired. Knowing that
when you make that decision to buy, you have a company
dedicated to bringing it to life in your home, flawlessly—and
supporting you, days, months and years after the sale.
I am writing to commend Gary Gordon for his above-and-beyond
support and service during our recent purchase of a Pioneer Elite
us through the details patiently and flawlessly. He also came to the
house to help with technical glitches and to configure both the set
and our AT&T box. All in all, it was a terrific experience thanks to
Gary and the staff. Thanks.
Carl Brush and Susanne Schuster
Steve Delp | COO Magnolia Audio Video
| Bringing inspiration to your space
Employee since 2006
Plasma TV. We had a rather complicated installation, and he guided
With that, I invite you to explore our fourth issue of M
2
Gary Gordon, System Designer, Emeryville, CA
Derek Alota, System Designer, Palo Alto, CA
Employee since 2007
I highly commend Derek Alota. His service went above and
beyond excellent. Derek explained and mapped a constructive
plan that met my logistic, aesthetic, financial and service
needs–patiently, jargon-free, respectfully, and efficiently. On the
day of installation, he came to ensure all was happening
according to plan. I have rarely met someone of Derek’s caliber
who worked so hard to ensure the values he brings to his work
were reflected in his and others’ actions.
Dr. L.J. Mellick
™
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n
3
35716_4-11_4-11_Killips.qxp
9/26/08
12:00 PM
Page 2
Production Studio
BEST BUY ADVERTISING
KEYLINE
FFINAL
INAL
RKEYLINE
ELEASE
APPROVAL
Designed
b
ill Killips has only one regret about the home
theater and indoor/outdoor sound system he and his
wife, Debbie, recently had installed by Magnolia in
their Northern California home. “I wish we had done
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC:
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
for entertaining.
See how California interior designer Debbie Killips and her husband Bill
have created the perfect home for entertaining–
indoors and out.
this sooner.”
The Killips had known for a while that they wanted
to do a system. What they didn’t know is who they
wanted to work with. As an interior designer, Mrs.
Killips had worked with several clients who had
included home theaters in their remodels and new
construction projects. They decided to start there. “We
were introduced to Magnolia by a client Debbie had
done business with for a number of years. We had been
asking around, and Magnolia kept popping up. We’re
very happy we asked,” said Mr. Killips.
The Killips house is an oasis of cool in the California hills.
4
| Bringing inspiration to your space
™
magnoliaav.com
5
35716_4-11_4-11_Killips.qxp
9/26/08
12:00 PM
Page 2
Production Studio
BEST BUY ADVERTISING
KEYLINE
FFINAL
INAL
RKEYLINE
ELEASE
APPROVAL
Designed
b
ill Killips has only one regret about the home
theater and indoor/outdoor sound system he and his
wife, Debbie, recently had installed by Magnolia in
their Northern California home. “I wish we had done
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC:
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
for entertaining.
See how California interior designer Debbie Killips and her husband Bill
have created the perfect home for entertaining–
indoors and out.
this sooner.”
The Killips had known for a while that they wanted
to do a system. What they didn’t know is who they
wanted to work with. As an interior designer, Mrs.
Killips had worked with several clients who had
included home theaters in their remodels and new
construction projects. They decided to start there. “We
were introduced to Magnolia by a client Debbie had
done business with for a number of years. We had been
asking around, and Magnolia kept popping up. We’re
very happy we asked,” said Mr. Killips.
The Killips house is an oasis of cool in the California hills.
4
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5
35716_4-11_4-11_Killips.qxp
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12:00 PM
Page 4
In-ceiling speakers in the
formal dining room allow
the Killips to create the
ambiance they want with
every meal.
In-ceiling speakers
allow for music to flow
effortlessly throughout
the home, including in the
lower-level home office.
Magnolia System Designer
Mark Benson has been in
the industry since 1988 and
is proud to work with
clients to put together the
perfect system for their
lifestyle and budget.
To contact Mark, visit
Magnolia’s San Ramon
location at 110 Sunset Drive
at The Shops at Bishop
Ranch, between Whole
Foods and Borders Books,
or call him at 925-242-3600.
6
“With the walls being glazed
and faux finished,
I didn’t want to cut into them
and have to do texturing
and repainting ...”
Meeting Mark, Greg and the Magnolia team
reason to go into that $50–$60k range with this job. It
for all of the ways to get the wires to the speakers
expectations when it came to installation,” is how Mrs.
When the Killips first stepped inside the San Ramon
just wasn’t necessary for the space,” he said.
without creating any holes,” he said.
Killips described the process of working with the team.
Magnolia store, there wasn’t a lot to see. With the store
The next person that needed to get involved was
“It was amazing what they did. With the walls
undergoing an extensive remodel, they relied heavily
Magnolia Project Manager Greg Wilkendorf. He knew
being glazed and faux finished, I didn’t want to cut into
Picking out the pieces
on the expertise of System Designer Mark Benson, who
that it was a job they could do, but also one with a very
them and have to do texturing and repainting so they
The make or break on a home theater has less to do
was happy to meet with them to talk about what they
specific requirement—no holes! Mrs. Killips had made
went in through the attic. The dining room has no holes,
with the holes or lack of holes in the wall, and more to
wanted to get out of the technology in their home. His
it clear, in the nicest way possible, that they needed to
except for the speakers and the volume control. The
do with the quality of the components. It was important
goal? To get them exactly what they wanted. To create
find a way to produce the end result without making a
office has a hole the size of a dime inside the closet. I
for the Killips to get a quality system that could really
the perfect system for their lifestyle—within their price
mess. “She didn’t want any holes, so we had to look for
was amazed. I thought they would have to cut big lines
deliver the picture and the sound. “After meeting with
range—nothing more, nothing less. “There was no
wire pathing. We were here probably two hours looking
into the walls to do all that. It was beyond my
the Killips, I thought I had a pretty good handle on what
| Bringing inspiration to your space
™
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n 7
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC:
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
35716_4-11_4-11_Killips.qxp
9/26/08
12:00 PM
Page 4
In-ceiling speakers in the
formal dining room allow
the Killips to create the
ambiance they want with
every meal.
In-ceiling speakers
allow for music to flow
effortlessly throughout
the home, including in the
lower-level home office.
Magnolia System Designer
Mark Benson has been in
the industry since 1988 and
is proud to work with
clients to put together the
perfect system for their
lifestyle and budget.
To contact Mark, visit
Magnolia’s San Ramon
location at 110 Sunset Drive
at The Shops at Bishop
Ranch, between Whole
Foods and Borders Books,
or call him at 925-242-3600.
6
“With the walls being glazed
and faux finished,
I didn’t want to cut into them
and have to do texturing
and repainting ...”
Meeting Mark, Greg and the Magnolia team
reason to go into that $50–$60k range with this job. It
for all of the ways to get the wires to the speakers
expectations when it came to installation,” is how Mrs.
When the Killips first stepped inside the San Ramon
just wasn’t necessary for the space,” he said.
without creating any holes,” he said.
Killips described the process of working with the team.
Magnolia store, there wasn’t a lot to see. With the store
The next person that needed to get involved was
“It was amazing what they did. With the walls
undergoing an extensive remodel, they relied heavily
Magnolia Project Manager Greg Wilkendorf. He knew
being glazed and faux finished, I didn’t want to cut into
Picking out the pieces
on the expertise of System Designer Mark Benson, who
that it was a job they could do, but also one with a very
them and have to do texturing and repainting so they
The make or break on a home theater has less to do
was happy to meet with them to talk about what they
specific requirement—no holes! Mrs. Killips had made
went in through the attic. The dining room has no holes,
with the holes or lack of holes in the wall, and more to
wanted to get out of the technology in their home. His
it clear, in the nicest way possible, that they needed to
except for the speakers and the volume control. The
do with the quality of the components. It was important
goal? To get them exactly what they wanted. To create
find a way to produce the end result without making a
office has a hole the size of a dime inside the closet. I
for the Killips to get a quality system that could really
the perfect system for their lifestyle—within their price
mess. “She didn’t want any holes, so we had to look for
was amazed. I thought they would have to cut big lines
deliver the picture and the sound. “After meeting with
range—nothing more, nothing less. “There was no
wire pathing. We were here probably two hours looking
into the walls to do all that. It was beyond my
the Killips, I thought I had a pretty good handle on what
| Bringing inspiration to your space
™
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n 7
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC:
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
35716_4-11_4-11_Killips.qxp
9/26/08
12:01 PM
Page 6
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
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MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
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___: Legal
___: Proofreader
The MartinLogan subwoofers and
Vienna Acoustics speakers are
housed, but not restricted, in the
custom cabinet, allowing for the
best possible sound.
“We’ve never had a subwoofer
before. That thing really delivers.
It’s amazing the rumble it gives
the room!”
A custom cabinet built by
furniture designer Larry
Downs is the main focus in
the family room and was
created to best showcase
and protect the TV, speakers
and components.
8
they wanted. I had them come back to the store one
time for the Killips to sit back, relax and enjoy the
Mr. Killips commented, “Debbie has gone from
more time to listen to a couple different speakers. We
experience they had been dreaming about for years.
normal movies to wanting to watch loud concerts and
ended up going with the Vienna Acoustics system for
They found one side effect to the new system that they
action movies. Now she likes movies with those kind of
the audio,” explained Mr. Benson.
just weren’t expecting. “I’m into noisy movies now
dynamics because they sound so good on the system.”
because those love stories just don’t do it on that
Mrs. Killips added, “We’ve never had a subwoofer
Making noise
subwoofer,” joked Mrs. Killips. “The first night we had
before. That thing really delivers. It’s amazing the
Once the finishing touches on the system were completed
the system, we watchedTop Gun three times. The sound
rumble it gives the room!” Exactly the response the
by Magnolia Programmer Brad Waller-Diemont, it was
with the planes!”
team was going for.
| Bringing inspiration to your space
™
magnoliaav.com
9
35716_4-11_4-11_Killips.qxp
9/26/08
12:01 PM
Page 6
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC:
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
The MartinLogan subwoofers and
Vienna Acoustics speakers are
housed, but not restricted, in the
custom cabinet, allowing for the
best possible sound.
“We’ve never had a subwoofer
before. That thing really delivers.
It’s amazing the rumble it gives
the room!”
A custom cabinet built by
furniture designer Larry
Downs is the main focus in
the family room and was
created to best showcase
and protect the TV, speakers
and components.
8
they wanted. I had them come back to the store one
time for the Killips to sit back, relax and enjoy the
Mr. Killips commented, “Debbie has gone from
more time to listen to a couple different speakers. We
experience they had been dreaming about for years.
normal movies to wanting to watch loud concerts and
ended up going with the Vienna Acoustics system for
They found one side effect to the new system that they
action movies. Now she likes movies with those kind of
the audio,” explained Mr. Benson.
just weren’t expecting. “I’m into noisy movies now
dynamics because they sound so good on the system.”
because those love stories just don’t do it on that
Mrs. Killips added, “We’ve never had a subwoofer
Making noise
subwoofer,” joked Mrs. Killips. “The first night we had
before. That thing really delivers. It’s amazing the
Once the finishing touches on the system were completed
the system, we watchedTop Gun three times. The sound
rumble it gives the room!” Exactly the response the
by Magnolia Programmer Brad Waller-Diemont, it was
with the planes!”
team was going for.
| Bringing inspiration to your space
™
magnoliaav.com
9
35716_4-11_4-11_Killips.qxp
9/26/08
12:01 PM
Page 8
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC:
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
“The rock speakers—how cool are they?
You can pop
those in anywhere, and they’re not that expensive.”
Debbie Killips.
Magnolia System Designer Mark Benson (standing) and
Project Manager Greg Wilkendorf (seated) discuss the
finished project with Interior Designer Debbie Killips in the
backyard of the Danville, California home she shares with
her husband, Bill.
Outdoor speakers are located around the pool to allow for
music when the Killips entertain, garden or do day-to-day
outdoor activities.
10
Made for entertaining
upgraded sound outside. “We spend a lot of time
rock speakers placed strategically around the backyard to give the
It’s not only the Killips who are enjoying their new
outside—entertaining, gardening. It’s so nice to have
best acoustic experience possible. “The rock speakers—how cool are
system—but also their guests, big and small, who flock
music on when you’re out there,” said Mrs. Killips. The
they? You can pop those in anywhere, and they’re not that expensive.
to their home for different parties throughout the year.
outdoor space that they had created was already
We’re going to put those rocks everywhere,” explained Mrs. Killips.
It was a 4-year-old relative who wanted to go see “the
spectacular.
Bringing it all to your home
really big TV” that makes Mrs. Killips the happiest. “I
With a beautiful pool area and lots of places for
want to have a home where the kids come and
people to sit down and enjoy a meal or conversation,
The best part of a new system is enjoying it. To see how you can
remember things. Where they make memories.”
there were a lot of places where they wanted the music
create the perfect indoor/outdoor space in your home, contact
Outdoor speakers already existed when they
to go. The solution to getting sound all around the pool
Magnolia Audio Video for a free in-home consultation.
started the project, but they knew they wanted a better,
was a simple one—speakers up high by the house and
| Bringing inspiration to your space
™
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n
11
35716_4-11_4-11_Killips.qxp
9/26/08
12:01 PM
Page 8
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC:
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
“The rock speakers—how cool are they?
You can pop
those in anywhere, and they’re not that expensive.”
Debbie Killips.
Magnolia System Designer Mark Benson (standing) and
Project Manager Greg Wilkendorf (seated) discuss the
finished project with Interior Designer Debbie Killips in the
backyard of the Danville, California home she shares with
her husband, Bill.
Outdoor speakers are located around the pool to allow for
music when the Killips entertain, garden or do day-to-day
outdoor activities.
10
Made for entertaining
upgraded sound outside. “We spend a lot of time
rock speakers placed strategically around the backyard to give the
It’s not only the Killips who are enjoying their new
outside—entertaining, gardening. It’s so nice to have
best acoustic experience possible. “The rock speakers—how cool are
system—but also their guests, big and small, who flock
music on when you’re out there,” said Mrs. Killips. The
they? You can pop those in anywhere, and they’re not that expensive.
to their home for different parties throughout the year.
outdoor space that they had created was already
We’re going to put those rocks everywhere,” explained Mrs. Killips.
It was a 4-year-old relative who wanted to go see “the
spectacular.
Bringing it all to your home
really big TV” that makes Mrs. Killips the happiest. “I
With a beautiful pool area and lots of places for
want to have a home where the kids come and
people to sit down and enjoy a meal or conversation,
The best part of a new system is enjoying it. To see how you can
remember things. Where they make memories.”
there were a lot of places where they wanted the music
create the perfect indoor/outdoor space in your home, contact
Outdoor speakers already existed when they
to go. The solution to getting sound all around the pool
Magnolia Audio Video for a free in-home consultation.
started the project, but they knew they wanted a better,
was a simple one—speakers up high by the house and
| Bringing inspiration to your space
™
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n
11
35716_12-15_NewProd@Mag.qxp
9/26/08
11:53 AM
Page 2
Production Studio
BEST BUY ADVERTISING
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
APPROVAL
MONITOR AUDIO
Monitor Audio Radius HD
Enjoy highly refined, high-definition sound for your entire home
theater. Monitor Audio offers a new nine-model range of on-wall,
floorstanding and ultracompact satellite speakers and powered
subwoofers. Introducing Radius HD—engineered and crafted to
deliver
contemporary
style,
mounting
versatility
and
uncompromising performance, with a variety of décor-matching
luxurious real wood veneers and piano lacquer finishes.
new@ magnolia
>>>>>>>>
In a world of high-performance AV separates and complete systems, where to acquire the “latest and
greatest” to achieve the highest order of entertainment bliss is becoming more complex, that’s where
Magnolia can help. If it’s new, you’re sure to find it here first. But it’s more than about just being new. It’s
about being involved in a whole new experience—from demo room to the ideal room in your home.
Magnolia is backed by the most knowledgeable and experienced System Designers in the business. We also
employ an elite staff of professional Programmers, Engineers and Installers dedicated to bringing you
a lifetime of satisfaction, so your new dream system remains a lifelong reality.
B&K
B&K Home Theater Processor
The new state-of-the-art reference for
home theater sound has arrived. The
Reference 70 offers an onboard Silicon
Optix Reon HQV (Hollywood Quality
ARCAM
Video) chip, helping to set yet another
standard for video excellence for the
highest
performance
upconverting
and
True
Video
scaling
of
component, composite and S-Video to
1080p. You’ll also experience the
unrivaled detail, clarity, and amazing
lifelike sound you’ve come to expect
from B&K. Easy to set up, easy to
Arcam Solo Movie 2.1 System
Finally, a high-fidelity system designed and engineered to balance the requirements of both music and movie performance.
Introducing the Arcam Solo Movie 2.1—a full-featured DVD player, 2.1-channel stereo amplifier and radio tuner that delivers
high-performance audio and the latest features no other one-box system can offer. The overall effect draws the music listener in
use and easily the most sophisticated
preamp
processor
available
in
the industry.
while providing outstanding movie playback for home theater enthusiasts as well. Arcam Solo Movie 5.1 also available.
12
| Bringing inspiration to your space
™
m a g n o l i a a v. c o m
13
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC:
MarCom:
PA: Schaffer, Gregory
PREV PA:
CD:
ACD:
AD: Clift/Reade
CW:
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___: Legal
___: Proofreader
35716_12-15_NewProd@Mag.qxp
9/26/08
11:53 AM
Page 2
Production Studio
BEST BUY ADVERTISING
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
APPROVAL
MONITOR AUDIO
Monitor Audio Radius HD
Enjoy highly refined, high-definition sound for your entire home
theater. Monitor Audio offers a new nine-model range of on-wall,
floorstanding and ultracompact satellite speakers and powered
subwoofers. Introducing Radius HD—engineered and crafted to
deliver
contemporary
style,
mounting
versatility
and
uncompromising performance, with a variety of décor-matching
luxurious real wood veneers and piano lacquer finishes.
new@ magnolia
>>>>>>>>
In a world of high-performance AV separates and complete systems, where to acquire the “latest and
greatest” to achieve the highest order of entertainment bliss is becoming more complex, that’s where
Magnolia can help. If it’s new, you’re sure to find it here first. But it’s more than about just being new. It’s
about being involved in a whole new experience—from demo room to the ideal room in your home.
Magnolia is backed by the most knowledgeable and experienced System Designers in the business. We also
employ an elite staff of professional Programmers, Engineers and Installers dedicated to bringing you
a lifetime of satisfaction, so your new dream system remains a lifelong reality.
B&K
B&K Home Theater Processor
The new state-of-the-art reference for
home theater sound has arrived. The
Reference 70 offers an onboard Silicon
Optix Reon HQV (Hollywood Quality
ARCAM
Video) chip, helping to set yet another
standard for video excellence for the
highest
performance
upconverting
and
True
Video
scaling
of
component, composite and S-Video to
1080p. You’ll also experience the
unrivaled detail, clarity, and amazing
lifelike sound you’ve come to expect
from B&K. Easy to set up, easy to
Arcam Solo Movie 2.1 System
Finally, a high-fidelity system designed and engineered to balance the requirements of both music and movie performance.
Introducing the Arcam Solo Movie 2.1—a full-featured DVD player, 2.1-channel stereo amplifier and radio tuner that delivers
high-performance audio and the latest features no other one-box system can offer. The overall effect draws the music listener in
use and easily the most sophisticated
preamp
processor
available
in
the industry.
while providing outstanding movie playback for home theater enthusiasts as well. Arcam Solo Movie 5.1 also available.
12
| Bringing inspiration to your space
™
m a g n o l i a a v. c o m
13
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC:
MarCom:
PA: Schaffer, Gregory
PREV PA:
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
35716_12-15_NewProd@Mag.qxp
9/26/08
11:53 AM
Page 4
PRINT SCALE: 88%
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LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC:
MarCom:
PA: Schaffer, Gregory
PREV PA:
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
Sonus faber TOY
The Toy loudspeaker is a small two-way design with the usual elegant,
lute-like swept-back lines one comes to expect from the venerable
MARTIN LOGAN
Italian speaker craftsmen. However, this one’s entirely clad in fine
black leather rather than wooden side cheeks. Its striking
appearance and size make it ideal for high-quality performance in
a bedroom, kitchen or library setting, producing musical dynamics and
frequency extension that belie its physical size.
SONUS FABER
DVDO EDGE
DENON
Welcome to the cutting-edge in affordable
high-quality video processing that upconverts
video from up to ten sources (including 6
HDMI) to 1080p. Introducing DVDO EDGE,
offering an intuitive user interface that makes
installation a breeze, and features two HDMI
outputs for AV receivers—one with audio and
video and one with audio only.
Denon DVD-1800BD Blu-ray Disc Player
Offering the superior picture and sound quality of HD,
but in an engagingly value-packed player. It offers the
ability to download interactive title features from the
Internet via an SD card as they become available. Add
the latest surround sound formats like Dolby TrueHD
and dts-HD Audio, 1080p scaling and 2-channel analog
output, and you have one of the most versatile and
affordable Blu-ray Disc players available.
MartinLogan Helos
DVDO
If you’re looking for the highest quality performance in a compact, high-resolution in-ceiling loudspeaker, look
no further than the sky. Continuing in the tradition of MartinLogan’s highly acclaimed in-wall speakers, the
Helos beautifully and effortlessly provides solid imaging with sonic accuracy—from midrange to both
extremes. An acoustic contour switch tailors dispersion, assuring a flawless performance in any installation.
Pioneer Elite SC07 AV Receiver
PIONEER
As the heart and soul of your entertainment
room, this new AV receiver delivers an
unprecedented sound experience to home
theater. Designed to complement Pioneer KURO
displays and Blu-ray Disc players, it boasts
revolutionary Direct Energy HD with ICEpower™
analog amplification technology to produce a
level of multichannel power output, fidelity and
efficiency never before seen or heard in a home
AV receiver.
14
| Bringing inspiration to your space
™
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n
15
35716_12-15_NewProd@Mag.qxp
9/26/08
11:53 AM
Page 4
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC:
MarCom:
PA: Schaffer, Gregory
PREV PA:
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
Sonus faber TOY
The Toy loudspeaker is a small two-way design with the usual elegant,
lute-like swept-back lines one comes to expect from the venerable
MARTIN LOGAN
Italian speaker craftsmen. However, this one’s entirely clad in fine
black leather rather than wooden side cheeks. Its striking
appearance and size make it ideal for high-quality performance in
a bedroom, kitchen or library setting, producing musical dynamics and
frequency extension that belie its physical size.
SONUS FABER
DVDO EDGE
DENON
Welcome to the cutting-edge in affordable
high-quality video processing that upconverts
video from up to ten sources (including 6
HDMI) to 1080p. Introducing DVDO EDGE,
offering an intuitive user interface that makes
installation a breeze, and features two HDMI
outputs for AV receivers—one with audio and
video and one with audio only.
Denon DVD-1800BD Blu-ray Disc Player
Offering the superior picture and sound quality of HD,
but in an engagingly value-packed player. It offers the
ability to download interactive title features from the
Internet via an SD card as they become available. Add
the latest surround sound formats like Dolby TrueHD
and dts-HD Audio, 1080p scaling and 2-channel analog
output, and you have one of the most versatile and
affordable Blu-ray Disc players available.
MartinLogan Helos
DVDO
If you’re looking for the highest quality performance in a compact, high-resolution in-ceiling loudspeaker, look
no further than the sky. Continuing in the tradition of MartinLogan’s highly acclaimed in-wall speakers, the
Helos beautifully and effortlessly provides solid imaging with sonic accuracy—from midrange to both
extremes. An acoustic contour switch tailors dispersion, assuring a flawless performance in any installation.
Pioneer Elite SC07 AV Receiver
PIONEER
As the heart and soul of your entertainment
room, this new AV receiver delivers an
unprecedented sound experience to home
theater. Designed to complement Pioneer KURO
displays and Blu-ray Disc players, it boasts
revolutionary Direct Energy HD with ICEpower™
analog amplification technology to produce a
level of multichannel power output, fidelity and
efficiency never before seen or heard in a home
AV receiver.
14
| Bringing inspiration to your space
™
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n
15
35716_16-17_PioneerMonitor.qxp
9/26/08
11:51 AM
Page 2
Production Studio
BEST BUY ADVERTISING
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
APPROVAL
theelite
o f P i o n e e r E l i t e
Tim Cordell Magnolia System Designer
t
Think about it. The last five years have seen
Signature Series offers your installer full control of
tremendous growth in home entertainment. And the
your panel via laptop via IP control—they can calibrate
idea of creating one’s own personal home theater
and fine-tune your monitor and its customization in
(including custom wall coverings, seating and interior
every way possible to
design) is a reality more now than ever—with the ability
work at peak performance
to integrate modern technology into practically any
with your own unique
décor. Yet, among these endless options, when it comes
entertainment system.
down to the core pieces of any modern audio/video
Now the questions
system (TV, receiver, speakers, remote etc), many
are, what type of speakers
operate the same. This is not due to the lack of interest
do
in other options, just the homogeny that has been
supporting cast to your
created by a one-design-fits-all mentality. Certainly
Cinematic
there are feature differences, but few brands have
you want to feed satellite,
stepped out and broken the mold. That is until now. One
cable
brand…and one product in particular that represents
monitor? Are you planning
itself as one of the leaders of the pack, is the all-new
on
Pioneer Elite® KURO™
.
integrated
you
or
want
as
display?
both
to
connecting
amp
a
Do
the
an
or
Last year saw the Pioneer Elite plasma at the best it
separates? How about
oday we live in a customized world, with so many products available to fit and flex to one’s own
had ever been. Arguably the best flat panel in the world,
hooking up a Blu-ray Disc®
the Elite KURO was a model that was held in reverence
player for producing the
tastes and lifestyle.Take your car for example.The variations are virtually endless. What color fits
around the video community. But there is one
best picture quality ever
fundamental flaw with this—other than size, all Elite
put onto reusable media? Ultimately, the
televisions were the same. Consider every consumer has
question is, what would you like your monitor
a different room environment and entertainment system
to do for you? With the Elite KURO Signature Series,
that his or her panel needs to fit. So how can one panel fit
the answer is all of the above, and more. A built-in
every bill? The answer is simple—it can’t. Until now.
Ethernet connection even allows your installer to adjust
your personality? Did you choose leather or cloth seats? A CD changer or sunroof? Or how about
another example—your bathroom at home? Did you go with marble or tile for the floor? Stainless
steel or brass faucets? Custom cabinets or a pedestal sink? You get the picture. As customers, our
options are endless—and we expect that flexibility in everything we buy. And today, that
flexibility to customize extends deep into your home entertainment experience.
This year, Pioneer Elite raised the bar, the bar of
PRINT SCALE: 89%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Price
MarCom:
PA: Schaffer, Gregory
PREV PA:
CD:
ACD:
AD: Clift
CW:
Print Prod:
___: Legal
___: Proofreader
and recalibrate the monitor remotely.
expectation, the bar of customization, and the bar of
The release of the Elite KURO Signature Series is
personalization. With the all-new Pioneer Elite KURO
the end of conformity and the beginning of
“Signature Series” Monitors, you can make your
individuality. Consider that every other aspect of your
entertainment system one that is yours and yours alone.
home is designed to your specific requirements. So,
The new Signature Series Pro-101FD and Pro-141FD
why shouldn’t your home entertainment experience be
monitors are video displays at heart, and are better and
designed the same? Knowing no other system like
blacker than ever. Yet there are no built-in speakers and
yours exists—in the world. A dream that you imagined,
no tuners—which generally are bypassed these days in
you created, and Magnolia delivered. Come experience
favor of 5.1 surround sound systems , cable and satellite
the new Pioneer Elite KURO Signature Series Monitor
set-top boxes, or DVRs. Instead, you build the system
firsthand at your local Magnolia Audio Video today.
‘It’s a quest for visual
perfection—fully realized.
We set out to create the
clearest, most exciting
picture, and we succeeded.
We’ve created blacks blacker
than ever before, colors
richer than ever thought
possible and unparalleled
contrast. All this to provide
you with experiences both
enthralling and astounding.
Your world of entertainment
will never be the same.’
Pioneer.
that is perfect for you around the panel. And since the
[
16
| Bringing inspiration to your space
™
…Pioneer Elite raised the bar. The bar of expectation,
the bar of customization, and the bar of personalization.
m a g n o l i a a v. c o m
17
35716_16-17_PioneerMonitor.qxp
9/26/08
11:51 AM
Page 2
Production Studio
BEST BUY ADVERTISING
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
APPROVAL
theelite
o f P i o n e e r E l i t e
Tim Cordell Magnolia System Designer
t
Think about it. The last five years have seen
Signature Series offers your installer full control of
tremendous growth in home entertainment. And the
your panel via laptop via IP control—they can calibrate
idea of creating one’s own personal home theater
and fine-tune your monitor and its customization in
(including custom wall coverings, seating and interior
every way possible to
design) is a reality more now than ever—with the ability
work at peak performance
to integrate modern technology into practically any
with your own unique
décor. Yet, among these endless options, when it comes
entertainment system.
down to the core pieces of any modern audio/video
Now the questions
system (TV, receiver, speakers, remote etc), many
are, what type of speakers
operate the same. This is not due to the lack of interest
do
in other options, just the homogeny that has been
supporting cast to your
created by a one-design-fits-all mentality. Certainly
Cinematic
there are feature differences, but few brands have
you want to feed satellite,
stepped out and broken the mold. That is until now. One
cable
brand…and one product in particular that represents
monitor? Are you planning
itself as one of the leaders of the pack, is the all-new
on
Pioneer Elite® KURO™
.
integrated
you
or
want
as
display?
both
to
connecting
amp
a
Do
the
an
or
Last year saw the Pioneer Elite plasma at the best it
separates? How about
oday we live in a customized world, with so many products available to fit and flex to one’s own
had ever been. Arguably the best flat panel in the world,
hooking up a Blu-ray Disc®
the Elite KURO was a model that was held in reverence
player for producing the
tastes and lifestyle.Take your car for example.The variations are virtually endless. What color fits
around the video community. But there is one
best picture quality ever
fundamental flaw with this—other than size, all Elite
put onto reusable media? Ultimately, the
televisions were the same. Consider every consumer has
question is, what would you like your monitor
a different room environment and entertainment system
to do for you? With the Elite KURO Signature Series,
that his or her panel needs to fit. So how can one panel fit
the answer is all of the above, and more. A built-in
every bill? The answer is simple—it can’t. Until now.
Ethernet connection even allows your installer to adjust
your personality? Did you choose leather or cloth seats? A CD changer or sunroof? Or how about
another example—your bathroom at home? Did you go with marble or tile for the floor? Stainless
steel or brass faucets? Custom cabinets or a pedestal sink? You get the picture. As customers, our
options are endless—and we expect that flexibility in everything we buy. And today, that
flexibility to customize extends deep into your home entertainment experience.
This year, Pioneer Elite raised the bar, the bar of
PRINT SCALE: 89%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Price
MarCom:
PA: Schaffer, Gregory
PREV PA:
CD:
ACD:
AD: Clift
CW:
Print Prod:
___: Legal
___: Proofreader
and recalibrate the monitor remotely.
expectation, the bar of customization, and the bar of
The release of the Elite KURO Signature Series is
personalization. With the all-new Pioneer Elite KURO
the end of conformity and the beginning of
“Signature Series” Monitors, you can make your
individuality. Consider that every other aspect of your
entertainment system one that is yours and yours alone.
home is designed to your specific requirements. So,
The new Signature Series Pro-101FD and Pro-141FD
why shouldn’t your home entertainment experience be
monitors are video displays at heart, and are better and
designed the same? Knowing no other system like
blacker than ever. Yet there are no built-in speakers and
yours exists—in the world. A dream that you imagined,
no tuners—which generally are bypassed these days in
you created, and Magnolia delivered. Come experience
favor of 5.1 surround sound systems , cable and satellite
the new Pioneer Elite KURO Signature Series Monitor
set-top boxes, or DVRs. Instead, you build the system
firsthand at your local Magnolia Audio Video today.
‘It’s a quest for visual
perfection—fully realized.
We set out to create the
clearest, most exciting
picture, and we succeeded.
We’ve created blacks blacker
than ever before, colors
richer than ever thought
possible and unparalleled
contrast. All this to provide
you with experiences both
enthralling and astounding.
Your world of entertainment
will never be the same.’
Pioneer.
that is perfect for you around the panel. And since the
[
16
| Bringing inspiration to your space
™
…Pioneer Elite raised the bar. The bar of expectation,
the bar of customization, and the bar of personalization.
m a g n o l i a a v. c o m
17
35716_18-25_Sonus.qxp
9/26/08
11:40 AM
Page 2
Production Studio
BEST BUY ADVERTISING
Made in
Italy
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
APPROVAL
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Price
MarCom:
PA: gs
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift
CW:
Print Prod:
___: Legal
___: Proofreader
A look at Sonus faber so far
t
here are a lot of products that wear a Made in Italy
label. But if there’s one that truly benefits from the place
Left: The beautiful Sonus faber
factory located on the
outskirts of historic Vicenza
in Northern Italy.
where it is made and the history of the region,
it’s loudspeakers. More specifically, Sonus faber
loudspeakers.
Sonus faber, translated as handcrafted sound in
latin (Sonus, handcrafted. Faber, artisan.), has been
making some of the world’s best speakers for 25 years.
Borrowing the acoustics and lute shapes of the finest
musical instruments, the kind of quality leather and
woodwork that Italy is known for, and even the names
from the most famous violin makers, Sonus faber has
quickly built a reputation around the world for
producing some of the best all-around speakers.
The secret of their success? Chairman Cesare
Bevilacqua breaks it down to a few key things. Passion,
people, where they are in the world, and their unique
way of combining materials. “Real Maple wood.
Leather. It’s the combination of different materials that
gives the best results,” he said. “We’re the custodian of
ancient arts, but always looking toward the future.”
18
| Bringing inspiration to your space
™
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n
19
35716_18-25_Sonus.qxp
9/26/08
11:40 AM
Page 2
Production Studio
BEST BUY ADVERTISING
Made in
Italy
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
APPROVAL
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Price
MarCom:
PA: gs
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift
CW:
Print Prod:
___: Legal
___: Proofreader
A look at Sonus faber so far
t
here are a lot of products that wear a Made in Italy
label. But if there’s one that truly benefits from the place
Left: The beautiful Sonus faber
factory located on the
outskirts of historic Vicenza
in Northern Italy.
where it is made and the history of the region,
it’s loudspeakers. More specifically, Sonus faber
loudspeakers.
Sonus faber, translated as handcrafted sound in
latin (Sonus, handcrafted. Faber, artisan.), has been
making some of the world’s best speakers for 25 years.
Borrowing the acoustics and lute shapes of the finest
musical instruments, the kind of quality leather and
woodwork that Italy is known for, and even the names
from the most famous violin makers, Sonus faber has
quickly built a reputation around the world for
producing some of the best all-around speakers.
The secret of their success? Chairman Cesare
Bevilacqua breaks it down to a few key things. Passion,
people, where they are in the world, and their unique
way of combining materials. “Real Maple wood.
Leather. It’s the combination of different materials that
gives the best results,” he said. “We’re the custodian of
ancient arts, but always looking toward the future.”
18
| Bringing inspiration to your space
™
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n
19
35716_18-25_Sonus.qxp
9/26/08
11:41 AM
Page 4
A Postcard from Vicenza
Located in the Northern Italy town of Vicenza, Sonus
faber benefits from the centuries-long musical and
architectural history of this area that sits at the foot of
the Dolomites in the Eastern Alps—about 60 km west of
Venice and 200 km east of Milan. With a postcard view
from almost every angle, beauty is all around from the
olive trees and colorful buildings that pepper the
landscape, to the massive promenade that winds its
way up the foothills and acts as an enormous stations
Left to right:
Cesare Bevilacqua, Chairman;
Paolo Tezzon, Sound Engineer;
Giovanni Menato, Sales
Manager.
of the cross, to the Italian sports cars that speed
through the countryside.
Design is at the heart of the history of Vicenza.
Famed Italian architect, Andrea Palladio was born in
nearby Padova in 1508. His work includes Vicenza’s
perfect and aesthetically superb. And that is what has
Teatro Olimpico and Palazzo Chiericati. He is widely
made them jump to the top of a very elite list of speaker
considered the father of Western Architecture as his
manufacturers.
work gave birth to the Palladian style, which has
been the major inspiration for many buildings
25 Great Years
around the world, including cathedrals and the
Founded by Franco Serblin in 1983, Sonus faber was a
White House.
passion project based on the idea that sound
reproduced in the right way should move the soul. As
The Company
they celebrated their 25th anniversary on March 14,
With a factory and headquarters designed to visually
2008, they were able to reflect on how well they had
reflect the speakers they produce, the passion for the
accomplished Mr. Serblin’s mission. “Where we are
music is felt the minute you pull up to the door. Inside,
now is not an accident,” commented Sales Manager
employees who have worked at the company for 10,
Giovanni Menato.
Below: Paolo Tezzon and
Umberto Nicolao in the
listening room where they
test the speaker response
to a variety of musical
genres.
even 20, years dutifully work away on producing Sonus
faber’s famous and Internationally awarded Stradivari,
Cremona, Amati and Guarneri lines as engineers and
designers spend the day dreaming up the company’s
future masterpieces.
As one of the very first loudspeaker companies in
Italy, it took awhile for the brand to catch on in its
backyard. People didn’t understand why combining
materials like wood and leather creates a different,
better sounding speaker.
It is no accident that these beautiful speakers have
a huge following worldwide–from Japan to Singapore
to the U.S. They were designed to be acoustically
[ “Real Maple wood. Leather. It’s the combination of different materials that gives the best results.”
20
| Bringing inspiration to your space
™
m a g n o l i a a v . c o m 21
35716_18-25_Sonus.qxp
9/26/08
11:41 AM
Page 4
A Postcard from Vicenza
Located in the Northern Italy town of Vicenza, Sonus
faber benefits from the centuries-long musical and
architectural history of this area that sits at the foot of
the Dolomites in the Eastern Alps—about 60 km west of
Venice and 200 km east of Milan. With a postcard view
from almost every angle, beauty is all around from the
olive trees and colorful buildings that pepper the
landscape, to the massive promenade that winds its
way up the foothills and acts as an enormous stations
Left to right:
Cesare Bevilacqua, Chairman;
Paolo Tezzon, Sound Engineer;
Giovanni Menato, Sales
Manager.
of the cross, to the Italian sports cars that speed
through the countryside.
Design is at the heart of the history of Vicenza.
Famed Italian architect, Andrea Palladio was born in
nearby Padova in 1508. His work includes Vicenza’s
perfect and aesthetically superb. And that is what has
Teatro Olimpico and Palazzo Chiericati. He is widely
made them jump to the top of a very elite list of speaker
considered the father of Western Architecture as his
manufacturers.
work gave birth to the Palladian style, which has
been the major inspiration for many buildings
25 Great Years
around the world, including cathedrals and the
Founded by Franco Serblin in 1983, Sonus faber was a
White House.
passion project based on the idea that sound
reproduced in the right way should move the soul. As
The Company
they celebrated their 25th anniversary on March 14,
With a factory and headquarters designed to visually
2008, they were able to reflect on how well they had
reflect the speakers they produce, the passion for the
accomplished Mr. Serblin’s mission. “Where we are
music is felt the minute you pull up to the door. Inside,
now is not an accident,” commented Sales Manager
employees who have worked at the company for 10,
Giovanni Menato.
Below: Paolo Tezzon and
Umberto Nicolao in the
listening room where they
test the speaker response
to a variety of musical
genres.
even 20, years dutifully work away on producing Sonus
faber’s famous and Internationally awarded Stradivari,
Cremona, Amati and Guarneri lines as engineers and
designers spend the day dreaming up the company’s
future masterpieces.
As one of the very first loudspeaker companies in
Italy, it took awhile for the brand to catch on in its
backyard. People didn’t understand why combining
materials like wood and leather creates a different,
better sounding speaker.
It is no accident that these beautiful speakers have
a huge following worldwide–from Japan to Singapore
to the U.S. They were designed to be acoustically
[ “Real Maple wood. Leather. It’s the combination of different materials that gives the best results.”
20
| Bringing inspiration to your space
™
m a g n o l i a a v . c o m 21
35716_18-25_Sonus.qxp
9/26/08
11:41 AM
Page 6
In 1989, Mr. Bevilacqua joined Sonus faber. He
high-end speakers in the entry level—a way to
of many inside both factories that gives each speaker so
was made partner in 1990 and 18 years later, as
introduce their product to more and more music lovers
much character and value.
chairman, their success is proof he is taking the
and audiophiles. “It’s a simple speaker. It’s basically a
Forming the wood is only step one. “We believe in
company in the right direction. “I started out of
small Concertino in black leather. There are a lot of
building nice cabinets. We work with the wood and the
coincidence. I was working with the futbol team in
audiophiles out there, but we must have a good
lacquer. We use wood that comes from the violin
Milan. I was planning a move to South Africa when a
product in the entry level for them. We wanted
market,” said Mr. Menato, “But, at the same time,
friend [Franco Serblin] asked me to give him some legal
something
we also have a very good relationship with the
aid. At the time, he was a dentist with a passion
Mr. Bevilacqua.
small
that
was
very
nice,”
said
for music. He asked for my time for an hour. Then
suppliers of our drivers from Denmark and Norway.
Every single driver is not the standard driver. It is
a day. Then a week. And here I am today,” said
Made By Many Hands
Mr. Bevilacqua.
In a factory an hour away from the company
Once the wood has taken the shape of the
Producing speakers that are in the homes
headquarters—half an hour if you’re driven by an
speakers, it is brought to the bright and sunny main
of famous classical musicians, designers, and
Italian in an Italian-made sports car—the true meaning
factory where a cast of many work to assemble and
contemporary singers is just part of the job. He is also
of handcrafted sound takes form. It is where the
looking to make the same
carefully chosen pieces of Maple and Walnut that come
quality speakers available at
from various parts of Italy and Slovenia are worked. The
many other price points. They
wood is painstakingly cut, smoothed by both machine
recently
new
and by hand, pressed together, stained and then
bookshelf speaker to address a
transformed into the iconic lute shapes known by
need they saw—not enough
Sonus faber enthusiasts. It is this meticulous handiwork
introduced
a
unique for Sonus faber.”
Main pic: Cristian Gallotti
assembling cabinets.
Below: Maria Cristina
Andriolo and Monica
Gennaro wiring speakers
and hand applying the
leather trim.
“I’m so lucky to have transformed my hobby and my passion to my work,” Paolo Tezzon, Sound Engineer.
Top: Maple wood curing at
the woodshop.
Above: Father and son
team Stephano de Santi
and Luciano de Santi cutting
and sanding wood for
speaker cabinets.
22
| Bringing inspiration to your space
™
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n
23
35716_18-25_Sonus.qxp
9/26/08
11:41 AM
Page 6
In 1989, Mr. Bevilacqua joined Sonus faber. He
high-end speakers in the entry level—a way to
of many inside both factories that gives each speaker so
was made partner in 1990 and 18 years later, as
introduce their product to more and more music lovers
much character and value.
chairman, their success is proof he is taking the
and audiophiles. “It’s a simple speaker. It’s basically a
Forming the wood is only step one. “We believe in
company in the right direction. “I started out of
small Concertino in black leather. There are a lot of
building nice cabinets. We work with the wood and the
coincidence. I was working with the futbol team in
audiophiles out there, but we must have a good
lacquer. We use wood that comes from the violin
Milan. I was planning a move to South Africa when a
product in the entry level for them. We wanted
market,” said Mr. Menato, “But, at the same time,
friend [Franco Serblin] asked me to give him some legal
something
we also have a very good relationship with the
aid. At the time, he was a dentist with a passion
Mr. Bevilacqua.
small
that
was
very
nice,”
said
for music. He asked for my time for an hour. Then
suppliers of our drivers from Denmark and Norway.
Every single driver is not the standard driver. It is
a day. Then a week. And here I am today,” said
Made By Many Hands
Mr. Bevilacqua.
In a factory an hour away from the company
Once the wood has taken the shape of the
Producing speakers that are in the homes
headquarters—half an hour if you’re driven by an
speakers, it is brought to the bright and sunny main
of famous classical musicians, designers, and
Italian in an Italian-made sports car—the true meaning
factory where a cast of many work to assemble and
contemporary singers is just part of the job. He is also
of handcrafted sound takes form. It is where the
looking to make the same
carefully chosen pieces of Maple and Walnut that come
quality speakers available at
from various parts of Italy and Slovenia are worked. The
many other price points. They
wood is painstakingly cut, smoothed by both machine
recently
new
and by hand, pressed together, stained and then
bookshelf speaker to address a
transformed into the iconic lute shapes known by
need they saw—not enough
Sonus faber enthusiasts. It is this meticulous handiwork
introduced
a
unique for Sonus faber.”
Main pic: Cristian Gallotti
assembling cabinets.
Below: Maria Cristina
Andriolo and Monica
Gennaro wiring speakers
and hand applying the
leather trim.
“I’m so lucky to have transformed my hobby and my passion to my work,” Paolo Tezzon, Sound Engineer.
Top: Maple wood curing at
the woodshop.
Above: Father and son
team Stephano de Santi
and Luciano de Santi cutting
and sanding wood for
speaker cabinets.
22
| Bringing inspiration to your space
™
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n
23
35716_18-25_Sonus.qxp
9/26/08
11:41 AM
Page 8
refine each speaker pair into a musical instrument.
Andrea Palladio. They created 25 Stradivari and 50
Assembling drivers, fine tuning, and perfecting all of
Amati speakers in natural Maple with a special Vicenza
the little nuances that set Sonus faber apart. It is where
stone, carved in Palladio’s famous column shape, inside
they put together the classically timeless Cremona line
each of these priceless speakers.
that reveals in every curve, that eager bend toward the
listener, and a host of other speakers that thrill in black
Handcrafted at your home
leather and lacquered wood. It is also where they
Bringing the handcrafted quality of Sonus faber to your
recently created a special edition speaker to celebrate
life is like bringing home a top-quality piano or other
the 500th anniversary of the birth, life and work of
priceless musical instrument. The quality of the sound
Left: Marco Speggiorin works on
the speaker cones that will go in
the commemorative Palladio line.
Below: Leandro Zanellato solders
circuit boards.
Bottom: Palladio’s famous
columns reflected in the Vicenza
stone centers of the limited
edition speaker cones.
and the craftsmanship of each piece are noticed by
everyone. If you would like to experience these
exceptional items, visit your local Magnolia Audio
Video for a Sonus faber demo.
24
| Bringing inspiration to your space
™
m a g n o l i a a v . c o m 25
35716_18-25_Sonus.qxp
9/26/08
11:41 AM
Page 8
refine each speaker pair into a musical instrument.
Andrea Palladio. They created 25 Stradivari and 50
Assembling drivers, fine tuning, and perfecting all of
Amati speakers in natural Maple with a special Vicenza
the little nuances that set Sonus faber apart. It is where
stone, carved in Palladio’s famous column shape, inside
they put together the classically timeless Cremona line
each of these priceless speakers.
that reveals in every curve, that eager bend toward the
listener, and a host of other speakers that thrill in black
Handcrafted at your home
leather and lacquered wood. It is also where they
Bringing the handcrafted quality of Sonus faber to your
recently created a special edition speaker to celebrate
life is like bringing home a top-quality piano or other
the 500th anniversary of the birth, life and work of
priceless musical instrument. The quality of the sound
Left: Marco Speggiorin works on
the speaker cones that will go in
the commemorative Palladio line.
Below: Leandro Zanellato solders
circuit boards.
Bottom: Palladio’s famous
columns reflected in the Vicenza
stone centers of the limited
edition speaker cones.
and the craftsmanship of each piece are noticed by
everyone. If you would like to experience these
exceptional items, visit your local Magnolia Audio
Video for a Sonus faber demo.
24
| Bringing inspiration to your space
™
m a g n o l i a a v . c o m 25
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10:46 AM
Page 1
Production Studio
BEST BUY ADVERTISING
FFINAL
INAL
KEYLINE
APPROVAL
RKEYLINE
ELEASE
galore
f o r
t h e
p e r s o n
w h o
h a s
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Price
MarCom:
PA: gs
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift
CW:
Print Prod:
___: Legal
___: Proofreader
e v e r y t h i n g
It can be frustrating. You’re out and about looking for the perfect gift for that certain
[a] GARMIN NÜVI® GPS [NUVI880]
Get on-demand travel info from
MSN® Direct with this widescreen
navigator, featuring speech
recognition for the utmost safety,
along with preloaded maps,
hands-free calling and real-time info.
[b] ALITY 8" LCD DIGITAL
PHOTO FRAME [ALWIPI8]
Relive your favorite digitally
captured moments with this
Wi-Fi-capable digital photo
frame. Features Photo Messenger,
which allows you to send and
receive photos anywhere in the
world via the Internet.
[c] SONY 9" DIGITAL PHOTO
FRAME [DPFV900]
Display your best memories on
this digital photo frame’s
high-contrast 9" color LCD screen.
Includes a supplied remote control
and wireless Bluetooth® capability.
[d] SONY 8" PORTABLE
DVD PLAYER [DVPFX820]
Feel free to take the show on
the road. Built for ruggedness
and longevity (and for CDs and
MP3s, too), it features a 6-hour
battery life to ensure your movies
outlast even the longest of trips.
someone’s birthday, or laboring over what to get So-And-So for their wedding
anniversary. But you come to realize in quick fashion that they already have
everything. Okay, what now?
No matter what the occasion and scope, or whomever you’re trying to buy for,
rest assured, Magnolia has that once elusive perfect gift in store. We carefully select the most
sought-after brands in a broad range of categories—from high-end home theater and hi-fi
[a]
to the household names you trust. And all priced to fit any budget. The search is over the very moment
you step onto a Magnolia showroom floor.
[b]
MCINTOSH MS750 MUSIC SERVER Not only is it built like the proverbial Mack (or should it be Mc?)
[c]
Truck, it’s built like a thing of beauty. As the centerpiece of your entire digital music collection, the
McIntosh MS750 sports 750GB of hard drive space, which enables you to store the content of about
TOMTOM XL 330S GPS
2,700 CDs in full-resolution FLAC format (or about 120,000 songs). Plus, cataloging and sorting
It’s part of the XL series, but it’s so small you can fit it in your pocket. Switch it on and it’s ready
through your digital library has never been easier thanks to its intuitive on-screen menus (monitor
to go. It features Text-to-Speech technology—just enter an address on the 4.3" touch screen
required). This is quite possibly the simplest means of adding digital storage to an existing hi-fi or
and start driving. TomTom guides you with turn-by-turn spoken instructions, including street
whole-home integrated system. What’s more, it’s a McIntosh. Not on display in all stores.
and destination names. It’s like having your own travel assistant everywhere you go.
[d]
26
| Bringing inspiration to your space
™
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n
27
35716_26-29_GiftIdeas.qxp
9/26/08
10:46 AM
Page 1
Production Studio
BEST BUY ADVERTISING
FFINAL
INAL
KEYLINE
APPROVAL
RKEYLINE
ELEASE
galore
f o r
t h e
p e r s o n
w h o
h a s
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Price
MarCom:
PA: gs
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift
CW:
Print Prod:
___: Legal
___: Proofreader
e v e r y t h i n g
It can be frustrating. You’re out and about looking for the perfect gift for that certain
[a] GARMIN NÜVI® GPS [NUVI880]
Get on-demand travel info from
MSN® Direct with this widescreen
navigator, featuring speech
recognition for the utmost safety,
along with preloaded maps,
hands-free calling and real-time info.
[b] ALITY 8" LCD DIGITAL
PHOTO FRAME [ALWIPI8]
Relive your favorite digitally
captured moments with this
Wi-Fi-capable digital photo
frame. Features Photo Messenger,
which allows you to send and
receive photos anywhere in the
world via the Internet.
[c] SONY 9" DIGITAL PHOTO
FRAME [DPFV900]
Display your best memories on
this digital photo frame’s
high-contrast 9" color LCD screen.
Includes a supplied remote control
and wireless Bluetooth® capability.
[d] SONY 8" PORTABLE
DVD PLAYER [DVPFX820]
Feel free to take the show on
the road. Built for ruggedness
and longevity (and for CDs and
MP3s, too), it features a 6-hour
battery life to ensure your movies
outlast even the longest of trips.
someone’s birthday, or laboring over what to get So-And-So for their wedding
anniversary. But you come to realize in quick fashion that they already have
everything. Okay, what now?
No matter what the occasion and scope, or whomever you’re trying to buy for,
rest assured, Magnolia has that once elusive perfect gift in store. We carefully select the most
sought-after brands in a broad range of categories—from high-end home theater and hi-fi
[a]
to the household names you trust. And all priced to fit any budget. The search is over the very moment
you step onto a Magnolia showroom floor.
[b]
MCINTOSH MS750 MUSIC SERVER Not only is it built like the proverbial Mack (or should it be Mc?)
[c]
Truck, it’s built like a thing of beauty. As the centerpiece of your entire digital music collection, the
McIntosh MS750 sports 750GB of hard drive space, which enables you to store the content of about
TOMTOM XL 330S GPS
2,700 CDs in full-resolution FLAC format (or about 120,000 songs). Plus, cataloging and sorting
It’s part of the XL series, but it’s so small you can fit it in your pocket. Switch it on and it’s ready
through your digital library has never been easier thanks to its intuitive on-screen menus (monitor
to go. It features Text-to-Speech technology—just enter an address on the 4.3" touch screen
required). This is quite possibly the simplest means of adding digital storage to an existing hi-fi or
and start driving. TomTom guides you with turn-by-turn spoken instructions, including street
whole-home integrated system. What’s more, it’s a McIntosh. Not on display in all stores.
and destination names. It’s like having your own travel assistant everywhere you go.
[d]
26
| Bringing inspiration to your space
™
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n
27
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9/26/08
10:47 AM
Page 3
[e] SONY OLED HDTV [OLED]
Welcome to the future of
television—today! Sony’s
11" (measured diagonally) OLED
(Organic Light Emitting
Diode) TV breaks the mold when
it comes to HDTV style and
technology. It’s the world’s
first 3mm thin panel.
[f] SALAMANDER TALIA
RECLINING TV SOFA [TALIA]
Generous cushioning and
graceful curves invite you to
recline back; hidden footrests
help deliver lavish comfort.
Its modular design lets you
create a loveseat, or link chairs
in rows for theater-style seating.
[g] SALAMANDER ALEX
RECLINING TV CHAIR [ALEX]
The ultimate in home theater
seating comfort. Great as a
stand-alone chair or in wedgeshaped rows using the end
modules with chair connectors.
Or create loveseats by combining
left and right end chairs.
[j] SANUS 50" FLAT-PANEL
ARTICULATING WALL
MOUNT [VMAA26]
Let no detail be sacrificed while
watching your flat-panel TV. The
full-motion feature allows the
mount to tilt, swivel, pan and
extend with fluid motion. Holds a
flat-panel TV up to 130 lbs.
[k] LOGITECH SQUEEZEBOX
DUET [SQBOXDUET]
Listen to your favorite music
in any room throughout your
home wirelessly. Browse and play
songs from your personal
collection, online music services
and Internet radio with advanced
802.11g wireless technology.
[l] LOGITECH SQUEEZEBOX
BOOM [SQBOXBOOM]
Music for all. This wireless
network music player combines
squeezebox functionality with an
integrated amplifier and speakers
to deliver songs from your entire
digital music library to any room
in your home.
[j]
[e]
[k]
[f]
DENON NOISE-CANCELING HEADPHONES [AHNC732] Drop the noise. Keep the sound. These
SONOS WIRELESS MULTI-ROOM MUSIC SYSTEM [BU150] Continuing to refine its excellence in
comfortable, lightweight noise-canceling headphones combine legendary Denon sound quality,
multi-room digital audio, the new Sonos Multi-Room Music System gives you twice the wireless
delivering exceptional performance while virtually eliminating unwanted external noise. And if the
range at nearly half the size as before, letting you play all the music you want, in any room—
batteries die, they can still be utilized as high-performance headphones.
anytime. Plus, every ZonePlayer comes with Desktop Controller software so you can easily
control all aspects of your music from any desktop or laptop.
DENON AUDIOPHILE STEREO AM/FM TUNER/AMPLIFIER & CD/SACD PLAYER [DRACX3 & DCDCX3]
Power, performance, good looks and great features—all combined to bring you a high-end remote-
[g]
VUDU STREAMING MOVIE PLAYER [VUDUBX100] Meet your TV’s new best friend. Whether you
controlled, integrated amplifier capable of driving a wide range of loudspeakers with 75 watts per channel
rent or buy, enjoy instant access to thousands of movies, HD films and TV shows on any television
into 8 ohms. It features separate power supplies for each critical stage, and is built with a generous
[l]
offering of features. And as the digital source of your system, this Denon player is sized and styled to
using a broadband Internet connection. Plus, the selection is continually updated, so you’ll
always have access to new movies and TV shows. Easy to use. Never boring. Always on.
perfectly match the DRACX3 amplifier. This is a true audiophile-grade CD player, capable of retrieving all
the detail and ambiance from your CDs for the highest level of musical enjoyment. Not on display in all stores.
[h] SUNBRIGHT 32" ALL-WEATHER
OUTDOOR LCD HDTV [SB3220HD]
Measured diagonally. Now you can
grill or just relax while enjoying the
big game or your favorite HD shows
and movies in your backyard kitchen
or patio. The all-weather aluminum
enclosure protects it from whatever
Mother Nature throws at it—even rain!
[i] PRO-JECT TURNTABLE
[DEBUTIIIUSBBLA] & USB PHONO
PRE-AMP [PHONOBOXIIUSB]
Live the vinyl revival in the digital
age. The Debut III turntable is the
perfect introduction to the clean,
warm sound of vinly playback.
Already enjoying pure vinyl sound?
Add the PHONOBOX II MM/MC
preamplifier with Analog-to-Digital
Converter and USB Output to any
turntable for an audiophile-grade
digital transfer of your record
collection to CDs or MP3 files.
28
| Bringing inspiration to your space
[h]
[i]
™
m a g n o l i a a v. c o m
29
35716_26-29_GiftIdeas.qxp
9/26/08
10:47 AM
Page 3
[e] SONY OLED HDTV [OLED]
Welcome to the future of
television—today! Sony’s
11" (measured diagonally) OLED
(Organic Light Emitting
Diode) TV breaks the mold when
it comes to HDTV style and
technology. It’s the world’s
first 3mm thin panel.
[f] SALAMANDER TALIA
RECLINING TV SOFA [TALIA]
Generous cushioning and
graceful curves invite you to
recline back; hidden footrests
help deliver lavish comfort.
Its modular design lets you
create a loveseat, or link chairs
in rows for theater-style seating.
[g] SALAMANDER ALEX
RECLINING TV CHAIR [ALEX]
The ultimate in home theater
seating comfort. Great as a
stand-alone chair or in wedgeshaped rows using the end
modules with chair connectors.
Or create loveseats by combining
left and right end chairs.
[j] SANUS 50" FLAT-PANEL
ARTICULATING WALL
MOUNT [VMAA26]
Let no detail be sacrificed while
watching your flat-panel TV. The
full-motion feature allows the
mount to tilt, swivel, pan and
extend with fluid motion. Holds a
flat-panel TV up to 130 lbs.
[k] LOGITECH SQUEEZEBOX
DUET [SQBOXDUET]
Listen to your favorite music
in any room throughout your
home wirelessly. Browse and play
songs from your personal
collection, online music services
and Internet radio with advanced
802.11g wireless technology.
[l] LOGITECH SQUEEZEBOX
BOOM [SQBOXBOOM]
Music for all. This wireless
network music player combines
squeezebox functionality with an
integrated amplifier and speakers
to deliver songs from your entire
digital music library to any room
in your home.
[j]
[e]
[k]
[f]
DENON NOISE-CANCELING HEADPHONES [AHNC732] Drop the noise. Keep the sound. These
SONOS WIRELESS MULTI-ROOM MUSIC SYSTEM [BU150] Continuing to refine its excellence in
comfortable, lightweight noise-canceling headphones combine legendary Denon sound quality,
multi-room digital audio, the new Sonos Multi-Room Music System gives you twice the wireless
delivering exceptional performance while virtually eliminating unwanted external noise. And if the
range at nearly half the size as before, letting you play all the music you want, in any room—
batteries die, they can still be utilized as high-performance headphones.
anytime. Plus, every ZonePlayer comes with Desktop Controller software so you can easily
control all aspects of your music from any desktop or laptop.
DENON AUDIOPHILE STEREO AM/FM TUNER/AMPLIFIER & CD/SACD PLAYER [DRACX3 & DCDCX3]
Power, performance, good looks and great features—all combined to bring you a high-end remote-
[g]
VUDU STREAMING MOVIE PLAYER [VUDUBX100] Meet your TV’s new best friend. Whether you
controlled, integrated amplifier capable of driving a wide range of loudspeakers with 75 watts per channel
rent or buy, enjoy instant access to thousands of movies, HD films and TV shows on any television
into 8 ohms. It features separate power supplies for each critical stage, and is built with a generous
[l]
offering of features. And as the digital source of your system, this Denon player is sized and styled to
using a broadband Internet connection. Plus, the selection is continually updated, so you’ll
always have access to new movies and TV shows. Easy to use. Never boring. Always on.
perfectly match the DRACX3 amplifier. This is a true audiophile-grade CD player, capable of retrieving all
the detail and ambiance from your CDs for the highest level of musical enjoyment. Not on display in all stores.
[h] SUNBRIGHT 32" ALL-WEATHER
OUTDOOR LCD HDTV [SB3220HD]
Measured diagonally. Now you can
grill or just relax while enjoying the
big game or your favorite HD shows
and movies in your backyard kitchen
or patio. The all-weather aluminum
enclosure protects it from whatever
Mother Nature throws at it—even rain!
[i] PRO-JECT TURNTABLE
[DEBUTIIIUSBBLA] & USB PHONO
PRE-AMP [PHONOBOXIIUSB]
Live the vinyl revival in the digital
age. The Debut III turntable is the
perfect introduction to the clean,
warm sound of vinly playback.
Already enjoying pure vinyl sound?
Add the PHONOBOX II MM/MC
preamplifier with Analog-to-Digital
Converter and USB Output to any
turntable for an audiophile-grade
digital transfer of your record
collection to CDs or MP3 files.
28
| Bringing inspiration to your space
[h]
[i]
™
m a g n o l i a a v. c o m
29
35716_30-35_Adams.qxp
9/26/08
1:28 PM
Page 2
Production Studio
BEST BUY ADVERTISING
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
APPROVAL
Sophisticated, elegant
and
totally rockin’
i
nspiration can come from anywhere, at anytime.
For some, it arrives in the form of a dream. For
others, in the form of a melody. For Tom and Pam
Adams, however, inspiration was a twisted tangle
of 20 squirmy, giggly teens crammed into one room
for movie night.
“Last year for my daughter’s sixteenth
birthday, she asked if she could have a few friends
over and we said sure," explains Pam, "so she
invited twenty 16-year-old boys and girls and they
all sat around in the family room, which is where we
have the big screen. They found places to sit and lay,
“We’re in there a ton,” says Ben
Adams, 13, while playing the
drum kit for the game Rock Band
with his friend Zack Landick.
2
30
| Bringing inspiration to your space
™
but they were sprawled across each other; they
were just everywhere. At that point we said that we
needed to do something else.”
c Ca al ll l 1 1
. 8. 87 77 .76. 94 73 8. 9. 76 28 42 3 f o
f or r a a F FR RE EE E i ni n- h
- ho omme e c co on ns su ul tl at at it oi on n 31
3
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
35716_30-35_Adams.qxp
9/26/08
1:28 PM
Page 2
Production Studio
BEST BUY ADVERTISING
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
APPROVAL
Sophisticated, elegant
and
totally rockin’
i
nspiration can come from anywhere, at anytime.
For some, it arrives in the form of a dream. For
others, in the form of a melody. For Tom and Pam
Adams, however, inspiration was a twisted tangle
of 20 squirmy, giggly teens crammed into one room
for movie night.
“Last year for my daughter’s sixteenth
birthday, she asked if she could have a few friends
over and we said sure," explains Pam, "so she
invited twenty 16-year-old boys and girls and they
all sat around in the family room, which is where we
have the big screen. They found places to sit and lay,
“We’re in there a ton,” says Ben
Adams, 13, while playing the
drum kit for the game Rock Band
with his friend Zack Landick.
2
30
| Bringing inspiration to your space
™
but they were sprawled across each other; they
were just everywhere. At that point we said that we
needed to do something else.”
c Ca al ll l 1 1
. 8. 87 77 .76. 94 73 8. 9. 76 28 42 3 f o
f or r a a F FR RE EE E i ni n- h
- ho omme e c co on ns su ul tl at at it oi on n 31
3
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
35716_30-35_Adams.qxp
9/26/08
1:28 PM
Page 4
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
From movies to game play,
JVC’s DLA-HD1 projector,
featuring 15,000:1 contrast
ratio, takes high definition
to the extreme.
Above: Lutron QED shades
open automatically in the
morning and close in the
evening via a Control4
home automation system.
Together,” Pam says,
“And it was just the coolest thing.”
“We just watched our first movie in there.
That “something else” was to turn a little-used
32
| Bringing inspiration to your space
™
Making the big decisions
The project wasn’t, however, without challenges.
bonus room into a state-of-the-art media room where
“Tom came in and told me that they wanted to do a
First and foremost: a sloped ceiling that wasn’t really
the kids could spend time with their friends and the
theater
System
conducive to a high-end theater room. According to
family could spend time together. “You want the kids to
Designer Ryan Welch. “What was really cool about it
Ryan, “We actually went in before we had even agreed
come to your house to hang out,” Pam says. “And, we
was they said, ‘Put in what you would put in.’ I designed
on any sort of system to try and figure out how to make
wanted a place where we could come together and
it around what I’d put into my own room and it came
the room work.” But figure it out they did. By working
spend some time as a family.”
out fantastic.”
hand in hand with the Adams’ contractor, they were
system,”
remembers
Magnolia
magnoliaav.com
33
35716_30-35_Adams.qxp
9/26/08
1:28 PM
Page 4
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
From movies to game play,
JVC’s DLA-HD1 projector,
featuring 15,000:1 contrast
ratio, takes high definition
to the extreme.
Above: Lutron QED shades
open automatically in the
morning and close in the
evening via a Control4
home automation system.
Together,” Pam says,
“And it was just the coolest thing.”
“We just watched our first movie in there.
That “something else” was to turn a little-used
32
| Bringing inspiration to your space
™
Making the big decisions
The project wasn’t, however, without challenges.
bonus room into a state-of-the-art media room where
“Tom came in and told me that they wanted to do a
First and foremost: a sloped ceiling that wasn’t really
the kids could spend time with their friends and the
theater
System
conducive to a high-end theater room. According to
family could spend time together. “You want the kids to
Designer Ryan Welch. “What was really cool about it
Ryan, “We actually went in before we had even agreed
come to your house to hang out,” Pam says. “And, we
was they said, ‘Put in what you would put in.’ I designed
on any sort of system to try and figure out how to make
wanted a place where we could come together and
it around what I’d put into my own room and it came
the room work.” But figure it out they did. By working
spend some time as a family.”
out fantastic.”
hand in hand with the Adams’ contractor, they were
system,”
remembers
Magnolia
magnoliaav.com
33
35716_30-35_Adams.qxp
9/26/08
1:29 PM
Page 6
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
AVRAK’s AT-72 Rotating Rack houses
all the components, including a
400-DVD changer, Denon surround
sound receiver, and Niveus Rainer PC
with over 1 terabyte of DVR storage.
able to seamlessly integrate the technology into the
room. A JVC DLA-HD1 projector provides a bright,
Working hand in hand with the contractor
allowed Magnolia to integrate the
components into the bar at the back of
the room (above) and the speakers within
custom-made cabinetry (below).
“When we have friends over, we’re in here a ton,”
says 13-year-old Ben.
vivid picture on a 110" Screen Innovations screen that
From watching movies to playing Rock Band until
has been recessed into the front wall. Vienna Acoustics
all hours of the morning, the Adams’ new space has
speakers—painstakingly handcrafted for optimal
become not only the place to be, but the place to
sound—are concealed within custom-made cabinet
experience. And for the family? They have nothing but
doors. Components like a Sony 400-DVD changer,
positive things to say about both the room and the
Xbox 360 Elite and Panamax line conditioners (for
Magnolia Team (Jeremy Fitch, Project Manager; Adrian
advanced power protection) are all housed within the
Valliere, Installer; Matt Shoemaker, Programmer; and
bar in the back of the room. Finally, a Control4 Home
Ryan Welch, System Designer), who they say went
Automation System Controller controls the whole
above and beyond to create the room of their dreams.
room—including Lutron electronic window shades set
“We just watched our first movie in there. Together,”
to open and close automatically at various times of the
Pam says. “And it was just the coolest thing.” Truly a
day. The result? A room that’s not only sophisticated
case of inspiration becoming reality.
The Magnolia team for
the Adams residence
Ryan Welch – System Designer
Adrian Valliere – Installer
Jeremy Fitch – Project Manager
[
“What is impressive here is not the equipment, it’s the
room. The room just looks fantastic.”
and stylish, but also comfortable and fun.
34
| Bringing inspiration to your space
™
C a l l 1 . 8 7 7 . 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n 35
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9/26/08
1:29 PM
Page 6
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
AVRAK’s AT-72 Rotating Rack houses
all the components, including a
400-DVD changer, Denon surround
sound receiver, and Niveus Rainer PC
with over 1 terabyte of DVR storage.
able to seamlessly integrate the technology into the
room. A JVC DLA-HD1 projector provides a bright,
Working hand in hand with the contractor
allowed Magnolia to integrate the
components into the bar at the back of
the room (above) and the speakers within
custom-made cabinetry (below).
“When we have friends over, we’re in here a ton,”
says 13-year-old Ben.
vivid picture on a 110" Screen Innovations screen that
From watching movies to playing Rock Band until
has been recessed into the front wall. Vienna Acoustics
all hours of the morning, the Adams’ new space has
speakers—painstakingly handcrafted for optimal
become not only the place to be, but the place to
sound—are concealed within custom-made cabinet
experience. And for the family? They have nothing but
doors. Components like a Sony 400-DVD changer,
positive things to say about both the room and the
Xbox 360 Elite and Panamax line conditioners (for
Magnolia Team (Jeremy Fitch, Project Manager; Adrian
advanced power protection) are all housed within the
Valliere, Installer; Matt Shoemaker, Programmer; and
bar in the back of the room. Finally, a Control4 Home
Ryan Welch, System Designer), who they say went
Automation System Controller controls the whole
above and beyond to create the room of their dreams.
room—including Lutron electronic window shades set
“We just watched our first movie in there. Together,”
to open and close automatically at various times of the
Pam says. “And it was just the coolest thing.” Truly a
day. The result? A room that’s not only sophisticated
case of inspiration becoming reality.
The Magnolia team for
the Adams residence
Ryan Welch – System Designer
Adrian Valliere – Installer
Jeremy Fitch – Project Manager
[
“What is impressive here is not the equipment, it’s the
room. The room just looks fantastic.”
and stylish, but also comfortable and fun.
34
| Bringing inspiration to your space
™
C a l l 1 . 8 7 7 . 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n 35
35716_36-37_RemoteContr.qxp
9/29/08
10:15 AM
Page 2
Production Studio
BEST BUY ADVERTISING
FFINAL
INAL
KEYLINE
APPROVAL
RKEYLINE
ELEASE
Sometimes it seems as if it’s easier to pick out your new system, than it is to actually work the
thing. With all the new and cool technologies–like Blu-ray, TiVo, digitally stored music, and all the
latest gaming systems—it seems like nothing works together as easily as it used to. I mean, all
we really want to do is watch a movie,
t
[a]
why does it have to be so darn hard?
he answer may not be one that we like to hear, but it’s
only the buttons that your individual system requires.
a reality. As consumers, we have demanded more
Want to watch a movie? Press the movie icon and
features, better performance, and increased integration
watch your system come to life; the lights dimming,
out of our home audio and video systems than ever
television changing inputs, receiver jumping to life, and
before. With so much high-quality content available
the Blu-ray player spinning away. Everything works
these days, it only makes sense to take advantage of it
together as if guided by a Maestro in the finest
as completely as possible. And while most of us
Viennese Concert Hall. Tucking you away, loading you
understand the value in high-performance electronics
into your seats, and launching you into a world of
and great-sounding speaker solutions, sometimes we
suspended disbelief.
forget that there is an elegant, single point of contact to
In the modern age of an industry focused
make our lives easier. And our entertainment that much
around technology, the quality of your controlled
more accessible.
entertainment depends on the choice of controller, and
We’ve all heard of the ‘Universal Learning Remote’,
the person who programs it. Magnolia can provide a
the clunky thing with most of the buttons we need,
complete end-to-end solution, with a wide array of
some that we don’t—and always seems to be missing
control options from traditional controllers with hard
a key button. All you have to do to make it work is point
buttons, to the highest technology touch panels and
your existing remote controls at the new one, hold four
full-service custom programming. No two home
buttons at the same time, press another, stand on one
theater systems are ever alike, why can’t your
leg, rub your belly with one hand, pat your head with
controller be just as unique as you are?
the other, and wish upon a shooting star. And
Noah Gregg
magically, you have seven remote controls in one. No
Magnolia System Designer
[b]
[c]
[a] CONTROL4
Your solution to home automation starts with this
high-definition controller. The dual-core processor
and an increase in processing speed are what
separate this controller from others. And it’s easily
integrated into any home.
[b] MX880
This IR/RF remote control features a bright 2" color LCD
screen that is automatically populated with colorful
backgrounds and icons. Easily navigates through walls
with a frequency range of up to 100 ft.
[c] MX450
Revolutionary Macro Editing allows you to program
directly on the remote control without a PC. It comes
with a 32MB flash memory and can control up to
18 devices.
[d] HARMONYONE
It replaces up to 15 remotes and features a full-color
touch screen and intuitive button layout that gives you
easy, one-touch access to any entertainment activity,
like watching TV or a DVD, listening to music, and more.
[e] TSU9600
This wireless multimedia controller is more than
capable of handling nearly every infrared device
available, and it comes with all the necessary
hardware to perform the task. A generous 3.7" VGA
touch screen display offers a 160º viewing angle,
making it easy to navigate.
[d]
[e]
sweat, right? Well, except when it comes time to
remember that the Wii you got the kids for the holidays
is programmed in the VCR tab.
Enter the custom-programmed remote control by
Magnolia Audio Video. These high-tech integration
pieces act like air traffic control officers in the bustling
airport that is your home theater system. A new
controller will eliminate all of the clutter and confusion
on the coffee table that is your current remote control
setup; replacing the mountain of plastic and myriad
buttons with a single, sleek touch screen loaded with
36
| Bringing inspiration to your space
™
m a g n o l i a a v . c o m 37
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
35716_36-37_RemoteContr.qxp
9/29/08
10:15 AM
Page 2
Production Studio
BEST BUY ADVERTISING
FFINAL
INAL
KEYLINE
APPROVAL
RKEYLINE
ELEASE
Sometimes it seems as if it’s easier to pick out your new system, than it is to actually work the
thing. With all the new and cool technologies–like Blu-ray, TiVo, digitally stored music, and all the
latest gaming systems—it seems like nothing works together as easily as it used to. I mean, all
we really want to do is watch a movie,
t
[a]
why does it have to be so darn hard?
he answer may not be one that we like to hear, but it’s
only the buttons that your individual system requires.
a reality. As consumers, we have demanded more
Want to watch a movie? Press the movie icon and
features, better performance, and increased integration
watch your system come to life; the lights dimming,
out of our home audio and video systems than ever
television changing inputs, receiver jumping to life, and
before. With so much high-quality content available
the Blu-ray player spinning away. Everything works
these days, it only makes sense to take advantage of it
together as if guided by a Maestro in the finest
as completely as possible. And while most of us
Viennese Concert Hall. Tucking you away, loading you
understand the value in high-performance electronics
into your seats, and launching you into a world of
and great-sounding speaker solutions, sometimes we
suspended disbelief.
forget that there is an elegant, single point of contact to
In the modern age of an industry focused
make our lives easier. And our entertainment that much
around technology, the quality of your controlled
more accessible.
entertainment depends on the choice of controller, and
We’ve all heard of the ‘Universal Learning Remote’,
the person who programs it. Magnolia can provide a
the clunky thing with most of the buttons we need,
complete end-to-end solution, with a wide array of
some that we don’t—and always seems to be missing
control options from traditional controllers with hard
a key button. All you have to do to make it work is point
buttons, to the highest technology touch panels and
your existing remote controls at the new one, hold four
full-service custom programming. No two home
buttons at the same time, press another, stand on one
theater systems are ever alike, why can’t your
leg, rub your belly with one hand, pat your head with
controller be just as unique as you are?
the other, and wish upon a shooting star. And
Noah Gregg
magically, you have seven remote controls in one. No
Magnolia System Designer
[b]
[c]
[a] CONTROL4
Your solution to home automation starts with this
high-definition controller. The dual-core processor
and an increase in processing speed are what
separate this controller from others. And it’s easily
integrated into any home.
[b] MX880
This IR/RF remote control features a bright 2" color LCD
screen that is automatically populated with colorful
backgrounds and icons. Easily navigates through walls
with a frequency range of up to 100 ft.
[c] MX450
Revolutionary Macro Editing allows you to program
directly on the remote control without a PC. It comes
with a 32MB flash memory and can control up to
18 devices.
[d] HARMONYONE
It replaces up to 15 remotes and features a full-color
touch screen and intuitive button layout that gives you
easy, one-touch access to any entertainment activity,
like watching TV or a DVD, listening to music, and more.
[e] TSU9600
This wireless multimedia controller is more than
capable of handling nearly every infrared device
available, and it comes with all the necessary
hardware to perform the task. A generous 3.7" VGA
touch screen display offers a 160º viewing angle,
making it easy to navigate.
[d]
[e]
sweat, right? Well, except when it comes time to
remember that the Wii you got the kids for the holidays
is programmed in the VCR tab.
Enter the custom-programmed remote control by
Magnolia Audio Video. These high-tech integration
pieces act like air traffic control officers in the bustling
airport that is your home theater system. A new
controller will eliminate all of the clutter and confusion
on the coffee table that is your current remote control
setup; replacing the mountain of plastic and myriad
buttons with a single, sleek touch screen loaded with
36
| Bringing inspiration to your space
™
m a g n o l i a a v . c o m 37
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
35716_38-39_Microsoft Exte.qxp
9/26/08
2:26 PM
Page 2
Production Studio
BEST BUY ADVERTISING
Levi Clark Magnolia
System Designer
PC meet TV–
T V
y
simple addition—an Extender for Windows Media Center.
®
PC
Imagine, you can even pause a show in the living room
and resume it in the bedroom.
Never again will you have to huddle family and friends
Some examples of existing extenders are the
around a computer monitor to share family slideshows. No
Linksys DMA2100 and DMA2200. The Linksys DMA2100
longer are MP3 files relegated to computer speakers and
will allow you to stream HDTV content, your music
portable personal devices. Media Center Extenders allow you
library or even family photos to additional locations. This
to experience content stored on a Windows Vista-based
unit outputs state-of-the-art 1080p upscaling technology
Media Center PC running either version of Windows Vista
while remaining completely wireless. The result is
Home Premium or Ultimate, played through a single,
HD-quality viewing from non-HD sources. You can also
simplified medium—your TV and home audio system.
opt for the DMA2200, which delivers the same features
®
Entertainment media, such as personal photos,
as the DMA2100, but incorporates an integrated DVD
movies and music libraries, are put into an easy on-
player. There is also the recently announced Samsung
screen interface. So when you want to find a particular
MediaLive Extender, which mounts to the back of their
movie or album, you can simply browse the cover art on
new 2008 display models to avoid clutter. Of course, few
your TV and make a selection. You can even search for
people realize the most common Media Center Extender
your favorite Internet radio station or download the
is the Xbox 360.
latest movie releases from a variety of video stations.
By using a wired or wireless network, an Extender
Today, many PCs can also be equipped with
for Windows Media Center can receive the media that
multiple cable or over-the-air TV tuners, which enable
has been placed on your PC with a very simple
you to access live and recorded TV through any TV
connection. This means no clutter of running wires or
connected to a Media Center Extender throughout your
making unsightly holes in the walls of your home. And
home. You can even use this setup to record, pause, fast
with digital libraries increasing immensely in size, the
forward or rewind live TV—just like a DVR. Best of all,
Windows Media Center and Media Center Extender
since content is stored on your PC’s hard drive, you often
provide a solution to keeping all of your media in a
have more storage space than today’s typical DVRs.
single location. This makes it quick and easy to find the
Windows Media Center also allows you to take
media existing on your PC and share it in up to five
audio or video file you want and access it virtually
anywhere in your home.
additional locations where a Media Center Extender is
To learn more about Extenders for Windows
attached to a TV. This means that your favorite recorded
Media Center, or to have one networked in your home,
content can be viewed not only in a dedicated TV room
stop by Magnolia Audio Video and connect with a
or office, but also in the master bedroom or kitchen.
System Designer.
| Bringing inspiration to your space
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
Extenders for Windows® Media Center PCs launch music, photos and online media to your home entertainment centers.
our two favorite entertainment worlds merge with one
38
m e e t
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
APPROVAL
™
c a l l
1 . 8 7 7 . 6 4 3 . 9 6 8 2
f o r
a
F R E E
i n - h o m e
c o n s u l t a t i o n
39
35716_38-39_Microsoft Exte.qxp
9/26/08
2:26 PM
Page 2
Production Studio
BEST BUY ADVERTISING
Levi Clark Magnolia
System Designer
PC meet TV–
T V
y
simple addition—an Extender for Windows Media Center.
®
PC
Imagine, you can even pause a show in the living room
and resume it in the bedroom.
Never again will you have to huddle family and friends
Some examples of existing extenders are the
around a computer monitor to share family slideshows. No
Linksys DMA2100 and DMA2200. The Linksys DMA2100
longer are MP3 files relegated to computer speakers and
will allow you to stream HDTV content, your music
portable personal devices. Media Center Extenders allow you
library or even family photos to additional locations. This
to experience content stored on a Windows Vista-based
unit outputs state-of-the-art 1080p upscaling technology
Media Center PC running either version of Windows Vista
while remaining completely wireless. The result is
Home Premium or Ultimate, played through a single,
HD-quality viewing from non-HD sources. You can also
simplified medium—your TV and home audio system.
opt for the DMA2200, which delivers the same features
®
Entertainment media, such as personal photos,
as the DMA2100, but incorporates an integrated DVD
movies and music libraries, are put into an easy on-
player. There is also the recently announced Samsung
screen interface. So when you want to find a particular
MediaLive Extender, which mounts to the back of their
movie or album, you can simply browse the cover art on
new 2008 display models to avoid clutter. Of course, few
your TV and make a selection. You can even search for
people realize the most common Media Center Extender
your favorite Internet radio station or download the
is the Xbox 360.
latest movie releases from a variety of video stations.
By using a wired or wireless network, an Extender
Today, many PCs can also be equipped with
for Windows Media Center can receive the media that
multiple cable or over-the-air TV tuners, which enable
has been placed on your PC with a very simple
you to access live and recorded TV through any TV
connection. This means no clutter of running wires or
connected to a Media Center Extender throughout your
making unsightly holes in the walls of your home. And
home. You can even use this setup to record, pause, fast
with digital libraries increasing immensely in size, the
forward or rewind live TV—just like a DVR. Best of all,
Windows Media Center and Media Center Extender
since content is stored on your PC’s hard drive, you often
provide a solution to keeping all of your media in a
have more storage space than today’s typical DVRs.
single location. This makes it quick and easy to find the
Windows Media Center also allows you to take
media existing on your PC and share it in up to five
audio or video file you want and access it virtually
anywhere in your home.
additional locations where a Media Center Extender is
To learn more about Extenders for Windows
attached to a TV. This means that your favorite recorded
Media Center, or to have one networked in your home,
content can be viewed not only in a dedicated TV room
stop by Magnolia Audio Video and connect with a
or office, but also in the master bedroom or kitchen.
System Designer.
| Bringing inspiration to your space
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
Extenders for Windows® Media Center PCs launch music, photos and online media to your home entertainment centers.
our two favorite entertainment worlds merge with one
38
m e e t
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
APPROVAL
™
c a l l
1 . 8 7 7 . 6 4 3 . 9 6 8 2
f o r
a
F R E E
i n - h o m e
c o n s u l t a t i o n
39
35716_40-43_Gaming_Mitsu.qxp
9/26/08
2:23 PM
Page 2
Production Studio
BEST BUY ADVERTISING
FFINAL
INAL
KEYLINE
APPROVAL
RKEYLINE
ELEASE
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
How Pole Position got left in the dust.
My, we’ve come a long way from Atari and Intellivision, haven’t we? However, when these
systems hit the shelves circa 1983, they were no less desired than the Xbox 360 or
PlayStation 3 of 2008. Some things never change. Desire, that is.
For Magnolia Buyer Greg Nelson, nostalgia about such matters is best kept in the
archives of the mind. This is the future of gaming we’re talking about—far removed from a
faux wood-paneled console and a couple of joysticks. Enter Forza Motorsport™ 2.
Feel the need for speed?
a Samsung 19" LCD display for the rearview mirror, a pair
“When we built the display at our Southcenter location,
of Definitive Technology floorstanding speakers, a
we wanted to show off what high-end audio and video
Pioneer Elite Receiver and 4 Xbox 360s with racing chair,
gear can bring the customer for the ultimate gaming
pedals and wheels. The highly acclaimed racing
experience,” says Greg. “It was a gloves off, no
simulator game Forza Motorsport 2 was specifically
compromise attempt to demonstrate the full possibilities
chosen, since it allows one to chain all four gaming
of what gaming is capable of. We have all the things to
consoles and HDTVs together for a panoramic view of
make something this elaborate possible—even if you
the action. Also, it’s not just for serious gamers. Any
don’t have 15,000—and we have the know-how.”
customer can just sit down and enjoy the experience.
$
40
This astonishing setup consists of side-by-side…
The result? As Greg enthusiastically describes it,
by-side Samsung 50" plasmas to mimic a racecar cockpit,
“You really feel like you’re sitting in the car. It’s at the
| Bringing inspiration to your space
™
magnoliaav.com
41
35716_40-43_Gaming_Mitsu.qxp
9/26/08
2:23 PM
Page 2
Production Studio
BEST BUY ADVERTISING
FFINAL
INAL
KEYLINE
APPROVAL
RKEYLINE
ELEASE
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
How Pole Position got left in the dust.
My, we’ve come a long way from Atari and Intellivision, haven’t we? However, when these
systems hit the shelves circa 1983, they were no less desired than the Xbox 360 or
PlayStation 3 of 2008. Some things never change. Desire, that is.
For Magnolia Buyer Greg Nelson, nostalgia about such matters is best kept in the
archives of the mind. This is the future of gaming we’re talking about—far removed from a
faux wood-paneled console and a couple of joysticks. Enter Forza Motorsport™ 2.
Feel the need for speed?
a Samsung 19" LCD display for the rearview mirror, a pair
“When we built the display at our Southcenter location,
of Definitive Technology floorstanding speakers, a
we wanted to show off what high-end audio and video
Pioneer Elite Receiver and 4 Xbox 360s with racing chair,
gear can bring the customer for the ultimate gaming
pedals and wheels. The highly acclaimed racing
experience,” says Greg. “It was a gloves off, no
simulator game Forza Motorsport 2 was specifically
compromise attempt to demonstrate the full possibilities
chosen, since it allows one to chain all four gaming
of what gaming is capable of. We have all the things to
consoles and HDTVs together for a panoramic view of
make something this elaborate possible—even if you
the action. Also, it’s not just for serious gamers. Any
don’t have 15,000—and we have the know-how.”
customer can just sit down and enjoy the experience.
$
40
This astonishing setup consists of side-by-side…
The result? As Greg enthusiastically describes it,
by-side Samsung 50" plasmas to mimic a racecar cockpit,
“You really feel like you’re sitting in the car. It’s at the
| Bringing inspiration to your space
™
magnoliaav.com
41
35716_40-43_Gaming_Mitsu.qxp
9/26/08
2:23 PM
Page 4
The hardware lowdown on the
Southcenter gaming setup:
3 Samsung 50" Plasma HDTVs (PN50A550S)
Samsung 19" LCD TV (LN19A450)
Pioneer Elite Home Theater Receiver (VFX92TXH)
Definitive Technology Floorstanding Speakers (BP7004)
4 Xbox 360s
right height, and the speakers create
But that’s not all. As Greg explains, “You also need
an atmosphere that draws you in and
a TV that has the right feature set. The best LCDs offer
immerses you in what’s happening around
120Hz, high contrast ratios and fast millisecond refresh
you on the track and in the car; the deep bass
rates. Gaming mode features are also something very
roar of the engine…it’s truly remarkable.” He
important to consider.”
also adds, “It’s basically the same as what people
When it came to selecting the right HDTVs for the
go to movies for; it’s that suspension of disbelief, and in
Forza Motorsport 2 gaming display, plasmas were
this situation, it tricks your mind into thinking you’re
unanimously chosen, simply for their ability to effortlessly
actually in the car racing. Customers are instantly drawn
portray fast motion with minimal blur. And with today’s
to it. Nearly 100 percent of them want to play—people
plasmas, image retention and burn-in are virtually
from six to sixty give it a go.”
nonissues, given their built-in prevention methods.
Whoa, there. Let’s slow it down a bit.
Let’s get back on track, shall we?
Now that we’ve been given a glimpse of the emotion
What’s most important is that any Magnolia customer
true high-definition gaming can emit, let’s try to tackle
who’s looking for their own ultimate gaming experience
the left-brained side of the experiential equation: LCD
can find it when speaking to a System Designer.
vs. Plasma? There. It’s been asked.
“Gaming is really for everyone. We know what
The general rule of thumb is that if a display
our customers want and we want to help make it even
performs strongly with sports, it will perform equally
better,” says a sincere Greg Nelson. “Anyone can sell a
strong for gaming. It’s all about a TV possessing the
gaming console, a controller and a TV, but we’re
ability to portray fast motion. However, in gaming it
passionate about selling the entire experience. That’s
may be more important, since fast motion takes on a
what’s unique about Magnolia. We literally take
whole new definition by comparison—for instance,
gaming to the level the designers and engineers of
when you constantly have cars whizzing by you at
these components and games intended them to be.”
150 mph or bullets raining down on you with mortar
explosions all around.
42
| Bringing inspiration to your space
™
35716_40-43_Gaming_Mitsu.qxp
9/26/08
2:23 PM
Page 4
The hardware lowdown on the
Southcenter gaming setup:
3 Samsung 50" Plasma HDTVs (PN50A550S)
Samsung 19" LCD TV (LN19A450)
Pioneer Elite Home Theater Receiver (VFX92TXH)
Definitive Technology Floorstanding Speakers (BP7004)
4 Xbox 360s
right height, and the speakers create
But that’s not all. As Greg explains, “You also need
an atmosphere that draws you in and
a TV that has the right feature set. The best LCDs offer
immerses you in what’s happening around
120Hz, high contrast ratios and fast millisecond refresh
you on the track and in the car; the deep bass
rates. Gaming mode features are also something very
roar of the engine…it’s truly remarkable.” He
important to consider.”
also adds, “It’s basically the same as what people
When it came to selecting the right HDTVs for the
go to movies for; it’s that suspension of disbelief, and in
Forza Motorsport 2 gaming display, plasmas were
this situation, it tricks your mind into thinking you’re
unanimously chosen, simply for their ability to effortlessly
actually in the car racing. Customers are instantly drawn
portray fast motion with minimal blur. And with today’s
to it. Nearly 100 percent of them want to play—people
plasmas, image retention and burn-in are virtually
from six to sixty give it a go.”
nonissues, given their built-in prevention methods.
Whoa, there. Let’s slow it down a bit.
Let’s get back on track, shall we?
Now that we’ve been given a glimpse of the emotion
What’s most important is that any Magnolia customer
true high-definition gaming can emit, let’s try to tackle
who’s looking for their own ultimate gaming experience
the left-brained side of the experiential equation: LCD
can find it when speaking to a System Designer.
vs. Plasma? There. It’s been asked.
“Gaming is really for everyone. We know what
The general rule of thumb is that if a display
our customers want and we want to help make it even
performs strongly with sports, it will perform equally
better,” says a sincere Greg Nelson. “Anyone can sell a
strong for gaming. It’s all about a TV possessing the
gaming console, a controller and a TV, but we’re
ability to portray fast motion. However, in gaming it
passionate about selling the entire experience. That’s
may be more important, since fast motion takes on a
what’s unique about Magnolia. We literally take
whole new definition by comparison—for instance,
gaming to the level the designers and engineers of
when you constantly have cars whizzing by you at
these components and games intended them to be.”
150 mph or bullets raining down on you with mortar
explosions all around.
42
| Bringing inspiration to your space
™
35716_46-47_ExtendYour.iPod.qxp
9/26/08
2:56 PM
Page 2
Production Studio
BEST BUY ADVERTISING
t
KEYLINE
FFINAL
INAL
RKEYLINE
ELEASE
APPROVAL
ic, and
nce mus
, experie
ic
s
u
m
ith
listen to
teract w
way we
w we in
e
o
th
h
d
d
e
e
g
n
s chan
sic
d redefi
n—it ha
our mu
layer an
ct from
revolutio
music p
e
p
le
x
b
e
a
e
rt
he iPod
o
p
what w
e are
took the
when w
defined
music. It
Not just
it has re
.
d
re
n
e
organize
A
h
.
w
us
every
ce has
moves
usic mix
experien
nd that
al iPod
rsatile m
e
n
v
o
the sou
t
rs
a
e
th
p
. The
e want
om with
the lawn
living ro
Today, w
g
.
e
s
in
e
th
w
ic
o
o
in
m
ch
or
stening
ing out,
me.
you’re li
ne, work
your ho
e—when
g
n
a
on a pla
ch
room in
g
to
in
n
m
rse
o
te
l lis
from ro
d. Of cou
ed socia
r drifting
is the iPo
o
n
y
o
demand
rt
ti
a
a
p
ng a
ansform
nes at a
orporati
tening tr
laying tu
r it—inc
social lis
fo
family, p
is
d
e
th
n
f
n
o
eart
g your
this, pla
, at the h
includin
red for
Fittingly
devices,
re prepa
e
d
w
te
c
le
e
p
n
t Ap
ers and
ith con
vators a
hared w
rogramm
s
p
e
b
le
the inno
p
n
p
a
c
by A
an
ace that
thought
ence to
on interf
e experi
The fore
n
.
o
navigati
h
m
p
te
d
s
a
ry he
ent sy
the solita
ntertainm
od from
home e
iP
e
th
r home.
d
launche
ot of you
s
a
fo
h
re
rs
a
e
u
design
very sq
rs into e
that filte
e
c
n
e
ri
expe
has
d, it also
your iPo
m
o
fr
d
want
ll soun
s rich, fu
m. If you
nd syste
unleashe
u
o
ly
s
n
o
e
t
id
o
s
el n
seen. In
r a bed
ton mod
ng we’ve
it ideal fo
zi
g
a
in
The Bos
m
k
a
a
m
re
e mo
ter
d alarm,
one of th
(for mas
radio an
al alarm
system is
u
a built-in
n
d
o
d
n
n
e
a
D
tion
r, radio
res, the
subscrip
CD playe
ore featu
, it has a
hapsody
a few m
R
ck
o
d
d
n
a
d
o
s
t-in iP
sic file
to its buil
dio, mu
addition
ternet ra
In
m
a
e
tion.
tr
an s
i connec
plus it c
er a Wi-F
v
o
r
suites),
te
u
p
m a com
rvice fro
m
music se
nt syste
rimary
rtainme
te
n
e
to your p
e
r hom
u
grated in
o
te
y
in
it
to
g
ylists
r custom
is gettin
your pla
play you
d sound
to
o
iP
u
o
r
y
u
Launch
o
ring y
ons allow
p in sha
ing stati
t big ste
iver dock
e
c
e
The nex
R
.
m
ent syste
tertainm
home en
r
u
o
y
d
n
e
t
ex
your ear
nes.
tarts in
s
ll
ti
s
headpho
e
erienc
p
of Shure
x
ir
e
a
p
d
a
o
r
-ear
side
zing iP
ance con
these in
An ama
laylists,
o perform
e-g
ur p
o
est on-th
with yo
noise. S
For the b
ersonal
ing out
p
ck
lo
g
b
in
e
tt
ge
t whil
pt
you’re
a snug fi
’t interru
When
) deliver
you won
A
d
L
n
B
u
0
ro
11
world a
nes (SE
headpho
ying, the
ing or fl
w
o
m
e
you’r
whether
e.
al escap
n music
your ow
ffice
than you
om or o
devices
ro
re
d
o
e
b
m
e
re
in th
there a
lists
by now
Mix it up
our play
ou know
nleash y
y
u
,
d
to
o
r
iP
e
n an
ong serv
stems,
If you ow
ortable s
ound sy
mpact s
ing this p
o
w
c
o
ll
to
a
s
t—
iPod
ker dock
can coun
e Boston
sic spea
tes are th
From ba
ri
.
o
v
m
o
fa
r
ro
o of ou
io (S52).
into the
oices. Tw
able Rad
T
ch
d
f
o
o
iP
ty
plen
e Denon
there are
) and th
UOIBLA
D
(H
ck
Do
Speaker
Shure In-Ear
Headphones (SE110BLA)
46
| Bringing inspiration to your space
™
the iPod
bringing
system—
d
n
u
at
o
s
nction th
urround
triever fu
o or 5.1 s
re
re
d
te
n
s
u
l
o
e
has
and
-chann
ipped wit
fullness
your two
even equ
brings a
through
re
d
s
a
n
e
a
rs
ix
e
—
m
d
iv
o
e
c
music
SD3W,
your iP
Many re
Denon A
saved on
g room.
ght is the
that are
ri
our livin
t
y
s
a
g
to
n
n
e
o
w
s
g
sta
ock sho
usic from
format
tream m
ion.The d
ssed file
s
s
s
re
to
p
re
u
p
m
o
o
m
y
c
the co
allows
takes the
en lost in
er—and
music oft
on receiv
e
n
e
th
D
to
le
ck
b
ystem.
voice ba
compati
inment s
d with a
e enterta
your iPo
m
s
o
h
ck
o
r
d
u
to yo
which
rnet radio
ter or Inte
u
p
m
o
by
c
your
the ZR-6
ms like
te
s
y
S
.
imple
tion
oice is s
d integra
od
-play iPo
re, the ch
d
e
iP
n
h
e
-a
w
g
m
ry
o
lu
e
offers p
iPod ev
out your
Whole-h
through
s system
ant their
e
p
w
il
u
o
t
N
e
h
e
s
w
h
zones
h
those
center. T
ined wit
different
Still, for
e audio
be comb
up to six
ole-hom
n
h
to
a
w
c
ts
r
s
u
-6
li
o
list
t as y
the ZR
d play
nd play
Niles ac
control,
your iPo
album a
elivering
tion and
t,
a
d
f
is
ig
o
rt
v
a
a
le
n
t
b
pa
selec
lified
and is ca
to simp
iew and
ughout
it comes
ou to v
n
y
e
h
w
w
o
ll
you thro
d
a
n
w
t
A
o
a
ll
.
e
th
fo
m
s
ho
ylists to
eypad
iPod pla
unted k
wall-mo
ant your
s
W
.
u
d
o
o
ri
a
iP
v
ed
your dock
tion from
go.
informa
and
e way to
features
This is th
?
e
m
o
h
vations,
o
n
your
in
d. New
ices will
the iPo
ain. Dev
xt for
rt
e
e
n
c
is
is
g
t
ne thin
ow wha
r
te. Yet o
Few kn
into you
izzying ra
d
a
t
a
s further
ie
d
it
e
il
d
b
d
a
a
p
d’s ca
me.
ality are
d the iPo
your ho
function
to life in
nd sprea
a
m
rt
e
o
th
p
p
g
to su
to brin
continue
e ready
lia will b
o
n
g
a
M
And
lifestyle.
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
Boston iPod Speaker System and Clock
Radio (HDUOIBLA). iPod sold separately.
Denon Table Radio (S52) and Denon iPod Dock
(ASD3W) both with wireless networking
capabilities. iPod sold separately.
Niles ZR-6 Whole-Home 6-Zone Distributed Audio
System. Shown with three different keypad options.
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n
47
35716_46-47_ExtendYour.iPod.qxp
9/26/08
2:56 PM
Page 2
Production Studio
BEST BUY ADVERTISING
t
KEYLINE
FFINAL
INAL
RKEYLINE
ELEASE
APPROVAL
ic, and
nce mus
, experie
ic
s
u
m
ith
listen to
teract w
way we
w we in
e
o
th
h
d
d
e
e
g
n
s chan
sic
d redefi
n—it ha
our mu
layer an
ct from
revolutio
music p
e
p
le
x
b
e
a
e
rt
he iPod
o
p
what w
e are
took the
when w
defined
music. It
Not just
it has re
.
d
re
n
e
organize
A
h
.
w
us
every
ce has
moves
usic mix
experien
nd that
al iPod
rsatile m
e
n
v
o
the sou
t
rs
a
e
th
p
. The
e want
om with
the lawn
living ro
Today, w
g
.
e
s
in
e
th
w
ic
o
o
in
m
ch
or
stening
ing out,
me.
you’re li
ne, work
your ho
e—when
g
n
a
on a pla
ch
room in
g
to
in
n
m
rse
o
te
l lis
from ro
d. Of cou
ed socia
r drifting
is the iPo
o
n
y
o
demand
rt
ti
a
a
p
ng a
ansform
nes at a
orporati
tening tr
laying tu
r it—inc
social lis
fo
family, p
is
d
e
th
n
f
n
o
eart
g your
this, pla
, at the h
includin
red for
Fittingly
devices,
re prepa
e
d
w
te
c
le
e
p
n
t Ap
ers and
ith con
vators a
hared w
rogramm
s
p
e
b
le
the inno
p
n
p
a
c
by A
an
ace that
thought
ence to
on interf
e experi
The fore
n
.
o
navigati
h
m
p
te
d
s
a
ry he
ent sy
the solita
ntertainm
od from
home e
iP
e
th
r home.
d
launche
ot of you
s
a
fo
h
re
rs
a
e
u
design
very sq
rs into e
that filte
e
c
n
e
ri
expe
has
d, it also
your iPo
m
o
fr
d
want
ll soun
s rich, fu
m. If you
nd syste
unleashe
u
o
ly
s
n
o
e
t
id
o
s
el n
seen. In
r a bed
ton mod
ng we’ve
it ideal fo
zi
g
a
in
The Bos
m
k
a
a
m
re
e mo
ter
d alarm,
one of th
(for mas
radio an
al alarm
system is
u
a built-in
n
d
o
d
n
n
e
a
D
tion
r, radio
res, the
subscrip
CD playe
ore featu
, it has a
hapsody
a few m
R
ck
o
d
d
n
a
d
o
s
t-in iP
sic file
to its buil
dio, mu
addition
ternet ra
In
m
a
e
tion.
tr
an s
i connec
plus it c
er a Wi-F
v
o
r
suites),
te
u
p
m a com
rvice fro
m
music se
nt syste
rimary
rtainme
te
n
e
to your p
e
r hom
u
grated in
o
te
y
in
it
to
g
ylists
r custom
is gettin
your pla
play you
d sound
to
o
iP
u
o
r
y
u
Launch
o
ring y
ons allow
p in sha
ing stati
t big ste
iver dock
e
c
e
The nex
R
.
m
ent syste
tertainm
home en
r
u
o
y
d
n
e
t
ex
your ear
nes.
tarts in
s
ll
ti
s
headpho
e
erienc
p
of Shure
x
ir
e
a
p
d
a
o
r
-ear
side
zing iP
ance con
these in
An ama
laylists,
o perform
e-g
ur p
o
est on-th
with yo
noise. S
For the b
ersonal
ing out
p
ck
lo
g
b
in
e
tt
ge
t whil
pt
you’re
a snug fi
’t interru
When
) deliver
you won
A
d
L
n
B
u
0
ro
11
world a
nes (SE
headpho
ying, the
ing or fl
w
o
m
e
you’r
whether
e.
al escap
n music
your ow
ffice
than you
om or o
devices
ro
re
d
o
e
b
m
e
re
in th
there a
lists
by now
Mix it up
our play
ou know
nleash y
y
u
,
d
to
o
r
iP
e
n an
ong serv
stems,
If you ow
ortable s
ound sy
mpact s
ing this p
o
w
c
o
ll
to
a
s
t—
iPod
ker dock
can coun
e Boston
sic spea
tes are th
From ba
ri
.
o
v
m
o
fa
r
ro
o of ou
io (S52).
into the
oices. Tw
able Rad
T
ch
d
f
o
o
iP
ty
plen
e Denon
there are
) and th
UOIBLA
D
(H
ck
Do
Speaker
Shure In-Ear
Headphones (SE110BLA)
46
| Bringing inspiration to your space
™
the iPod
bringing
system—
d
n
u
at
o
s
nction th
urround
triever fu
o or 5.1 s
re
re
d
te
n
s
u
l
o
e
has
and
-chann
ipped wit
fullness
your two
even equ
brings a
through
re
d
s
a
n
e
a
rs
ix
e
—
m
d
iv
o
e
c
music
SD3W,
your iP
Many re
Denon A
saved on
g room.
ght is the
that are
ri
our livin
t
y
s
a
g
to
n
n
e
o
w
s
g
sta
ock sho
usic from
format
tream m
ion.The d
ssed file
s
s
s
re
to
p
re
u
p
m
o
o
m
y
c
the co
allows
takes the
en lost in
er—and
music oft
on receiv
e
n
e
th
D
to
le
ck
b
ystem.
voice ba
compati
inment s
d with a
e enterta
your iPo
m
s
o
h
ck
o
r
d
u
to yo
which
rnet radio
ter or Inte
u
p
m
o
by
c
your
the ZR-6
ms like
te
s
y
S
.
imple
tion
oice is s
d integra
od
-play iPo
re, the ch
d
e
iP
n
h
e
-a
w
g
m
ry
o
lu
e
offers p
iPod ev
out your
Whole-h
through
s system
ant their
e
p
w
il
u
o
t
N
e
h
e
s
w
h
zones
h
those
center. T
ined wit
different
Still, for
e audio
be comb
up to six
ole-hom
n
h
to
a
w
c
ts
r
s
u
-6
li
o
list
t as y
the ZR
d play
nd play
Niles ac
control,
your iPo
album a
elivering
tion and
t,
a
d
f
is
ig
o
rt
v
a
a
le
n
t
b
pa
selec
lified
and is ca
to simp
iew and
ughout
it comes
ou to v
n
y
e
h
w
w
o
ll
you thro
d
a
n
w
t
A
o
a
ll
.
e
th
fo
m
s
ho
ylists to
eypad
iPod pla
unted k
wall-mo
ant your
s
W
.
u
d
o
o
ri
a
iP
v
ed
your dock
tion from
go.
informa
and
e way to
features
This is th
?
e
m
o
h
vations,
o
n
your
in
d. New
ices will
the iPo
ain. Dev
xt for
rt
e
e
n
c
is
is
g
t
ne thin
ow wha
r
te. Yet o
Few kn
into you
izzying ra
d
a
t
a
s further
ie
d
it
e
il
d
b
d
a
a
p
d’s ca
me.
ality are
d the iPo
your ho
function
to life in
nd sprea
a
m
rt
e
o
th
p
p
g
to su
to brin
continue
e ready
lia will b
o
n
g
a
M
And
lifestyle.
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: Schaffer, Gregory
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift/Reade
CW:
Print Prod:
___: Legal
___: Proofreader
Boston iPod Speaker System and Clock
Radio (HDUOIBLA). iPod sold separately.
Denon Table Radio (S52) and Denon iPod Dock
(ASD3W) both with wireless networking
capabilities. iPod sold separately.
Niles ZR-6 Whole-Home 6-Zone Distributed Audio
System. Shown with three different keypad options.
c a l l 1 . 8 7 7. 6 4 3 . 9 6 8 2 f o r a F R E E i n - h o m e c o n s u l t a t i o n
47
35716_48-IBC_BluRay_PacSales.qxp
9/22/08
10:52 AM
Page 2
Production Studio
BEST BUY ADVERTISING
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
APPROVAL
demoit:blu-ray
By now the very idea of the Blu-ray experience conjures up the usual one-off adjectives like
“stunning” or “lifelike”. But the experience isn’t complete until you’ve heard the latest audio
formats Blu-ray has to offer.
To help further illustrate the overwhelming benefits Blu-ray
audio offers, Magnolia System Designer Mitch McBride sits
down to elaborate on which Blu-ray disc he consistently
demos in store to really leave his customers awestruck.
Dave Matthews and Tim Reynolds: Live at Radio City
this good, as found on Live at Radio City?
Mitch McBride: No, not at all. Rarely ever are there any
expectations from the customer audio-wise. In the case of
Live at Radio City, I’ll sometimes have the customer sit, and I’ll
This Blu-ray Concert DVD unequivocally spotlights the duo’s
put in the disc using one of the older Dolby surround formats
showmanship, plus a 26-song tracklist of the most
and it’s like, ‘Oooh, this is nice.’ But once I cue up the TrueHD,
engrossing acoustic riffs you’re likely to hear anywhere.
especially with track seventeen’s Crash Into Me, it’s like,
A must own for fans of Matthews, or just fans of music.
‘whoa’; they become instantly engaged every time. It’s a very
M Magazine: What is it about the audio in Live at Radio
City that you find particularly compelling?
Mitch McBride: I love demoing this Blu-ray title to
articulate-sounding Blu-ray disc.
M Magazine: Do you think the perception of Blu-ray’s superior
sound quality is at all affected by an equal measure of what
customers. It really has it all. It’s mixed with
the customer is seeing?
uncompressed audio in a couple of formats,
Mitch McBride: It’s the whole package pure and simple. They
namely Dolby TrueHD. The look on every
both complement each other—that’s the experience.
customer’s face when I demo the Dolby lossless
Obviously, Blu-ray movies offer more vibrancy and color
TrueHD says it all. They just sit there transfixed.
accuracy, and blacks are so rich and dimensional with details
There’s a sense of realism on each song and in the
in shadows and dark scenes. This disc is no exception. It has
audience; it feels as if sounds just hang there, rather
such depth all around, as if you’re there. It’s quite an elaborate
than coming from any speakers. There’s this
high-definition filmed concert. There’s just so much more
expansive wall of sound coming from the front, just
production value with Blu-ray concert events like this one.
as it would be if you were at the show yourself. It’s
That being said, without the high-quality sound a format like
just incredible.
TrueHD affords, it’s really just a nice picture.
M Magazine: Does every Blu-ray movie or concert have the
M Magazine: Is it your feeling that the audio on Blu-ray is as
Dolby TrueHD format?
important as the picture quality?
Mitch McBride: No. Most contain at least one of the three
Mitch McBride: Absolutely, if not more so. I’d say over half of
uncompressed audio formats. Those looking for a certain type,
the experience can be attributed to the quality of the audio
either the dts-HD Master Audio, TrueHD or PCM, can find
soundtrack. Without it, you just can’t be drawn in or
which ones are available for that title on back of
experience the emotion of the movie, no matter how real the
the package.
picture looks. As this Blu-ray disc has it all, I’d say it’s a
M Magazine: Do customers typically
48
anticipate that the audio quality on Blu-ray discs is going to be
| Bringing inspiration to your space
™
standard among filmed concerts and a must own.
Represents Restricted Rating
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Price
MarCom:
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PREV PA: GregorySchaffer-MBP-2.4
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35716_48-IBC_BluRay_PacSales.qxp
9/22/08
10:52 AM
Page 2
Production Studio
BEST BUY ADVERTISING
FFINAL
INAL
KEYLINE
RKEYLINE
ELEASE
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demoit:blu-ray
By now the very idea of the Blu-ray experience conjures up the usual one-off adjectives like
“stunning” or “lifelike”. But the experience isn’t complete until you’ve heard the latest audio
formats Blu-ray has to offer.
To help further illustrate the overwhelming benefits Blu-ray
audio offers, Magnolia System Designer Mitch McBride sits
down to elaborate on which Blu-ray disc he consistently
demos in store to really leave his customers awestruck.
Dave Matthews and Tim Reynolds: Live at Radio City
this good, as found on Live at Radio City?
Mitch McBride: No, not at all. Rarely ever are there any
expectations from the customer audio-wise. In the case of
Live at Radio City, I’ll sometimes have the customer sit, and I’ll
This Blu-ray Concert DVD unequivocally spotlights the duo’s
put in the disc using one of the older Dolby surround formats
showmanship, plus a 26-song tracklist of the most
and it’s like, ‘Oooh, this is nice.’ But once I cue up the TrueHD,
engrossing acoustic riffs you’re likely to hear anywhere.
especially with track seventeen’s Crash Into Me, it’s like,
A must own for fans of Matthews, or just fans of music.
‘whoa’; they become instantly engaged every time. It’s a very
M Magazine: What is it about the audio in Live at Radio
City that you find particularly compelling?
Mitch McBride: I love demoing this Blu-ray title to
articulate-sounding Blu-ray disc.
M Magazine: Do you think the perception of Blu-ray’s superior
sound quality is at all affected by an equal measure of what
customers. It really has it all. It’s mixed with
the customer is seeing?
uncompressed audio in a couple of formats,
Mitch McBride: It’s the whole package pure and simple. They
namely Dolby TrueHD. The look on every
both complement each other—that’s the experience.
customer’s face when I demo the Dolby lossless
Obviously, Blu-ray movies offer more vibrancy and color
TrueHD says it all. They just sit there transfixed.
accuracy, and blacks are so rich and dimensional with details
There’s a sense of realism on each song and in the
in shadows and dark scenes. This disc is no exception. It has
audience; it feels as if sounds just hang there, rather
such depth all around, as if you’re there. It’s quite an elaborate
than coming from any speakers. There’s this
high-definition filmed concert. There’s just so much more
expansive wall of sound coming from the front, just
production value with Blu-ray concert events like this one.
as it would be if you were at the show yourself. It’s
That being said, without the high-quality sound a format like
just incredible.
TrueHD affords, it’s really just a nice picture.
M Magazine: Does every Blu-ray movie or concert have the
M Magazine: Is it your feeling that the audio on Blu-ray is as
Dolby TrueHD format?
important as the picture quality?
Mitch McBride: No. Most contain at least one of the three
Mitch McBride: Absolutely, if not more so. I’d say over half of
uncompressed audio formats. Those looking for a certain type,
the experience can be attributed to the quality of the audio
either the dts-HD Master Audio, TrueHD or PCM, can find
soundtrack. Without it, you just can’t be drawn in or
which ones are available for that title on back of
experience the emotion of the movie, no matter how real the
the package.
picture looks. As this Blu-ray disc has it all, I’d say it’s a
M Magazine: Do customers typically
48
anticipate that the audio quality on Blu-ray discs is going to be
| Bringing inspiration to your space
™
standard among filmed concerts and a must own.
Represents Restricted Rating
PRINT SCALE: 88%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Price
MarCom:
PA: gs
PREV PA: GregorySchaffer-MBP-2.4
CD:
ACD:
AD: Clift
CW:
Print Prod:
___: Legal
___: Proofreader
35716_BC-FC.qxp
9/26/08
12:05 PM
Page 1
Production Studio
BEST BUY ADVERTISING
Magnolia
KEYLINE
FFINAL
INAL
APPROVAL
RKEYLINE
ELEASE
| Bringing inspiration to your space
Magnolia | Bringing inspiration to your space
™
™
One of the most knowledgeable and
experienced sales staffs in the business
Our System Designers and Installers possess a rare passion and knowledge about audio,
video and home automation. And we empower them to do whatever it takes to make sure
you end up with the system that’s right for you. Many have been with Magnolia 10, 15 or
even 20 years, so they know what it takes to build systems and relationships.
The best brands for the best performance
We carefully select brands you can trust. From household names like Samsung, Sony,
and iPod to some of the most sought-after brands in high-performance audio and video,
including McIntosh, MartinLogan and Pioneer Elite. We always start with quality.
Brought to life by our own professional install team
Our elite Programmers, Engineers and Installers are all dedicated to building your dream
system. They’re the ones that take it from product in a box to a system that comes alive in
your hands, at your home. We’re not done when the wires are hidden and the TV is on the
wall. No, we aim to build a lifetime of satisfaction in your home entertainment experience.
The right price
There’s a litany of other things we do to ensure the best possible shopping experience for
you. From one of the industry’s best 90-day price protection1 policies to our customized
financing plans to fit any need, our promise is simple. Same price, better service. We
also service the products we sell, helping to ensure a long life for your favorite products.
Call 1.877.643.9682 for a FREE in-home consultation.
same price | better service
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CALIFORNIA: Emeryville • 5606 Bay Street, next to Barnes & Noble, off I-80 freeway, across from The Marriott • 510-420-6100 | Palo Alto • 180 University Ave., corner of Emerson & University, in Lytton Plaza. Free
2-hour parking at 528 High St. • 650-838-2500 | Roseville • 1164 Galleria Blvd., The Ridge at Creekside, across from the Galleria • 916-724-2040 | San Ramon • 110 Sunset Drive at The Shops at Bishop Ranch,
between Whole Foods and Borders Books. • 925-242-3600 | Santa Clara • 52 North Winchester Blvd., next to Mancini’s Sleepworld, one block north of Stevens Creek Blvd. • 408-423-5100 | Santa Monica • 2800
Wilshire Blvd., corner of Harvard and Wilshire, in the 2800 block • 310-309-5000 | Santa Rosa • 2080 Santa Rosa Ave., in the Santa Rosa Market Place • 707-566-2680 | Woodland Hills • 21603 W. Victory Blvd.,
Canoga Park, near Victory & Canoga, next to Best Buy • 818-251-3540 WASHINGTON: Seattle • 6308 Roosevelt Way NE • 206-525-1961 | Design Center • 6308 Roosevelt Way NE • 206-729-4599 | Bellevue • 14404
NE 20th • 425-747-0850 | Lynnwood • 4201 196th SW • 425-775-7288 | Southcenter • 16600 Southcenter Pkwy • 206-575-0851 OREGON: Beaverton • 11975 SW Canyon Road • 503-643-4164
STORE HOURS: Mon - Fri 10am to 9pm, Saturday 10am to 8pm, Sunday 11am to 6pm.
1
90-Day Price Protection: If you find a lower price on any item new and in stock at a local authorized dealer—including our own stores—we’ll refund the difference. Price protection does not apply to
special order, bonus, free, or financing offers, open-box, clearance or closeout products.
DREAMING
Entertaining outside all year round.
Issue number four | Winter 2008
Come in to one of our 13 locations, sit down inside one of our demo rooms
and experience the difference. Or let us come to you.
CALIFORNIA
M A D E I N I T A LY
A l o o k a t S o n u s fa b e r s o fa r.
G A M I N G S E R I O U S LY
How Pole Position got left in the dust.
I s s u e
n u m b e r
f o u r
|
W i n t e r
2 0 0 8
PRINT SCALE: 87%
Pub:
Colors: 4
LIVE: 14.25x9.875
TRIM: 16.75x10.875
BLEED: 17x11.125
TRAFFIC: Virgin
MarCom:
PA: gs
PREV PA:
CD:
ACD:
AD: Clift/Reade
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