The Bulletin of the American Academy of audiology AUDIOLOGY TODAY VOLUME 14 NUMBER 2 march/ april 2002 Caring for America’s Hearing AMERICAN ACADEMY OF AUDIOLOGY • 8300 GREENSBORO DRIVE • SUITE 750 • M cLEAN, VA 22102-3611 MARCH/APRIL VOLUME 14, NUMBER 2 AUDIOLOGY TODAY EDITORIAL BOARD BOARD OF DIRECTORS Editor Jerry L. Northern President Angela Loavenbruck Vice President, Professional Services, HEARx Ltd. Editorial Office 2681 East Cedar Avenue, Denver, CO 80209 (303) 777-4300, FAX (303) 744-2677, jnorth1111@aol.com Loavenbruck Audiology, P.C. 5 Woodglen Drive New City, NY 10956-4237 eartoday@aol.com EDITORIAL STAFF Sydney Hawthorne Davis Gyl Kasewurm Academy National Office McLean, VA Professional Hearing Services St. Joseph, MI Suzanne Hasenstab Diane Russ Medical College of Virginia Richmond, VA Beltone Electronics Corp. Chicago, IL EDITORIAL ADVISORY BOARD Lucille B. Beck H. Gustav Mueller V.A. Medical Center Washington, DC Audiology Consultant Castle Pines, CO Carmen C. Brewer Georgine Ray Washington Hospital Center Washington, DC Affiliated Audiology Consultants Scottsdale, AZ Marsha McCandless Jane B. Seaton University of Utah Salt Lake City, UT Seaton Consultants Athens, GA Jane Madell Steven J. Staller Beth Israel Medical Center New York, NY Cochlear Corporation Englewood, CO Patricia McCarthy Deborah Hayes Rush-Presb.-St.Luke’s Med. Ctr. Chicago, IL The Children’s Hospital Denver, CO President-Elect Brad Stach Past President David Fabry Central Institute for the Deaf 4560 Clayton Avenue St. Louis, MO 63110 bstach@cld.wustl.edu Mayo Clinic, Audiology Sect. (L5) 200 1st Street, S.W. Rochester, MN 55905 fabry.david@mayo.edu BOARD MEMBERS-AT-LARGE Term Ending 2003 Sheila M. Dalzell Term Ending 2004 Richard E. Gans Term Ending 2005 Brenda Ryals The Hearing Center, Inc. 2561 Lac DeVille Blvd. Rochester, NY 14618 sheila-larry-dalzell@worldnet.att.net American Institute of Balance 11290 Park Boulevard Seminole, FL 33772 rgans@dizzy.com James Madison University Auditory Research Lab MSC 4304 Dept. of Comm. Sci. & Disorder Harrisonburg.VA 22807 ryalsbm@jum.edu Gail I. Gudmundsen Catherine V. Palmer GudHear, Inc. 41 Martin Lane Elk Grove, IL 60007 gudhear@aol.com University of Pittsburgh 4033 Forbes Tower Pittsburgh, PA 15260 cvp@vms.cis.pitt.edu Robert W. Sweetow Gail M. Whitelaw University of California Medical Center - San Francisco 400 Parnassus Avenue San Francisco, CA 94143-0340 rwsweetow@orca.ucsf. Ohio State University 141 Pressey Hall 1070 Carmack Road Columbus, OH 43210 whitelaw.1@osu.edu ACADEMY MEMBERSHIP DIRECTORY NOW ONLINE AT www.audiology.org Kathleen Campbell SIUSchool of Medicine P.O. Box 19629 Springfield, IL 62794-9629 kcampbell@siumed.edu Holly Hosford-Dunn P.O. Box 32168 Tucson, AZ 85751-2168 tucsonaud@aol.com The American Academy of Audiology is a professional organization of individuals dedicated to providing quality hearing care to the public. We enhance the ability of our members to achieve career and practice objectives through professional development, education, research, and increased public awareness of hearing disorders and audiologic services. AUDIOLOGY TODAY welcomes feature articles, essays of professional opinion, special reports and letters to the editor. Submissions may be subject to editorial review and alteration for clarity and brevity. Closing date for all copy is the 1st day of the month preceding issue date. Statement of Policy: The American Academy of Audiology publishes Audiology Today as a means of communicating information among its members about all aspects of audiology and related topics. Information and statements published in Audiology Today are not official policy of the American Academy of Audiology unless so indicated. Audiology Today accepts contributed manuscripts dealing with the wide variety of topics of interest to audiologists including clinical activities and hearing research, current events, news items, professional issues, individual-institution-organization announcements, entries for the calendar of events and materials from other areas within the scope of practice of audiology. All copy received by Audiology Today must be accompanied by a 100M Zip disk or CD clearly identified by author name, topic title, operating system, and word processing program (in WordPerfect or Microsoft Word, saved as Text). Submitted material will not necessarily be returned. Specific questions regarding Audiology Today should be addressed to Editor, Audiology Today, 2681 E. Cedar Avenue, Denver, CO 80209. VOLUME 14, NUMBER 2 AUDIOLOGY TODAY 3 AUDIOLOGY TODAY INSIDE THIS ISSUE • VOLUME 14, NUMBER 2, 2002 NORTHERN LITES The Best of Times?— Jerry Northern 7 ARTICLES Clinical and Research Concerns Regarding The 2000 APD Consensus Report 14 — Jack Katz, Cheryl Deconde-Johnson, Susan Brandner, Teryl Delagrange, Jeanane Ferre, John King, Kossover-Wechter, Jay Lucker, Larry Medwetsky, Richard Saul, Gail Gegg Rosenberg, Nancy Stecker & Kim Tiller y A Sound Foundation Through Early Amplification 19 — James Jerger & Musiak Better Hearing Institute Launches New Physician Referral Development Program — John Olive, Jr. The Year In Review — David Fabry Honors Of The American Academy of Audiology 23 26 28 CONVENTION 2002 Amy Tan To Address Opening General Assembly! What? You Wanna’ Be The CONVENTION PROGRAM CHAIR? New Night And New Time! Attractions In Downtown Philadelphia Luncheon Presentations By Outstanding Student Researchers Research Committee Sponsors Two Featured Sessions Don’t Miss These Events At 14th Annual Convention!! President Angela Loavenbruck Invites Audiologists to Make History In Philadelpha It’s Not Too Late — Sign Up For A Pre-Convention Seminar 34 35 36 36 38 38 39 41 43 ARTICLES The Audiology Matching Program For AuD Students 46 — Ian Windmill, Barry Freeman & Patricia Kricos ARTICLE Integrated Oral Deaf Education Approach: New Challenges, New Rewards, Better Outcomes — Linda Dye 49 — Kelly Tremblay & Lisa Cunningham AMERICAN BOARD OF AUDIOLOGY Learn More About Certification—Come On By And Chat! 52 ARTICLE www.audiology.org! Featured Among “Best Of The Web” 59 VIEWPOINT Clarifying America’s Hearing Healthcare Team — David Fabry President’s Message 8 60 Washington Watch 45 Executive Update 11 Classified Ads 48 Letters to the Editor 12 News & Announcements 54 AAA Board of Directors members completing their terms of service to The Academy include Gyl Kasewurm, David Fabry, Brad Stach and Alison Grimes. Fabry becomes PastPresident and Stach becomes President-Elect as they continue to serve on The Academy Board of Directors. 4 AUDIOLOGY TODAY American Academy of Audiology 8300 Greensboro Drive, Suite 750 McLean, VA 22102-3611 PHONE: 800-AAA-2336 • 703-790-8466 FAX: 703-790-8631 Laura Fleming Doyle, CAE • Executive Director ext 211 • ldoyle@audiology.org Cheryl Kreider Carey • Deputy Executive Director ext. 208 • ccarey@audiology.org Roni Carr • Office Manager ext. 213 • rcarr@audiology.org Sydney Hawthorne Davis • Director of Communications ext. 204 • sdavis@audiology.org Laura Michele Franchi • Membership Benefits Coordinator ext. 210 • lfranchi@audiology.org Daryl Glasgow • Director of Finance ext. 212 • dglasgow@audiology.org Tina Lynn Mercardo • Exposition Assistant ext. 203 • tmercardo@audiology.org Glorymae Martin • Education Coordinator ext. 216 • gmartin@audiology.org Meggan Olek • Director of Education ext. 206 • molek@audiology.org Sarah Sebastian • Membership Coordinator ext. 217 • ssebastian@audiology.org Nina Sims • Bookkeeper ext. 209 • nsims@audiology.org Edward A. M. Sullivan • Director of Membership ext. 205 • esullivan@audiology.org Marilyn Weissman • Director of Certification ext. 202 • mweissman@audiology.org Delores Willett, CEM, CMP • Director of Expositions ext. 207 • dwillett@audiology.org Annette Williams • Convention Coordinator ext. 215 • awilliams@audiology.org Alice Wynkoop • Receptionist ext. 200 • awynkoop@audiology.org 48 A M OMENT OF SCIENCE Beyond The Ear — Central Auditory Plasticity NATIONAL OFFICE Audiology Today (ISSN 1535-2609) is published bi-monthly by Tamarind Design, 2828 N. Speer Boulevard, Suite 220, Denver, CO 80211, e-mail: info@tamarind design.com FAX: 303-480-1309. The annual subscription price is $55.00 for libraries and institutions and $35.00 for individual non-members. Add $15 for for each subscription outside the United States. 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POSTMASTER: Please send address changes to: Audiology Today, c/o Ed Sullivan, Membership Director, American Academy of Audiology, 8300 Gre e n s b o ro Drive, Suite 75 0, McLean, VA 22102-3611. APPRECIATION IS EXTENDED TO STARKEY LABORATORIES FOR THEIR SPONSORSHIP OF COMPLIMENTARY SUBSCRIPTIONS TO AUDIOLOGY TODAY FOR FULL-TIME AUDIOLOGY GRADUATE STUDENTS. MARCH/APRIL 2002 The Best of Times? Jerry L. Northern, Editor I t ought to be the best of times. All the indicators are in place. The mass migration of audiologists toward a fully doctoral profession gives us the best-educated hearing professionals in history. The continued technological explosion gives us “smart” amplification devices that audiologists can fine-tune to compensate for any and every type and degree of hearing loss. The science of computerized hearing aid tuning has become incredibly precise guided by the best in software applications. Attention to patient satisfaction and positive clinical outcomes is at an all time high. The expanding aging population should be our best economic indicator as their hearing losses will surely require the best efforts of audiologists and be the promise of the security and success of our profession in the future. Then how do we explain the lack of growth in our profession of audiology and the flat hearing aid market that has been our burden for nearly four years? Where is the promise of better things to come? I read with great interest, and genuine concern, our trade journals where the search for explanations consumes the editorial pages. David Kirkwood, of The Hearing Journal, identifies two factors of cause: (1) the plunge in the stock market, that began early in 2000, which has reduced the fixed incomes of many older Americans, and (2) the reduction in overall interest rates which has cut into the retirement portfolios of our senior citizens. If this rationale is to be accepted, then logic would say that hearing aids are simply too expensive these days, and the purchase of these devices creates too much of a financial stretch for most people - who are not sure if hearing aids really help, anyway. These resounding arguments prevail in spite of the studies that show, again and again, the many personal benefits provided through the use of hearing aids. To be sure, the recent tragedy of September 11th created a heavy anchor for the US economy and caused us all to take a new look at our inner selves, the lives we lead and our relationships with others. But, in my mind, such introspection should create a new recognition of existing hearing problems should actually stimulate actions to rectify hearing handicaps so that we can enjoy life to the very fullest. And yet, as we struggle with the decreasing demand for our diagnostic services, we watch the hearing aid market flatten out. Sergei Kochkin’s recent MarkeTrak survey (The Hearing Review, 55:1, December, 2001) confirms a snail’s pace of growth in hearing instrument market penetration mostly reflective of the increase in binaural fittings - but it still looks like we are fitting the same old patients with newer and higher priced hearing aids. A significant fact noted in the MarkeTrak report is the decrease in physician screening for hearing loss in their patients, which indeed has direct bearing on the number of their referrals to audiologists. The question that should be on all of our minds is what VOLUME 14, NUMBER 2 can we do to turn these trends? The real growth potential for all of us lies in the oft-quoted bounty of 22 million elusive persons reported to be suffering from hearing impairments that need our services. While individual audiologists are making better salaries and creating higher incomes from their practices, the logic of the trends would suggest that we are selling the same number (or fewer) of hearing aids at higher prices and improved profit margins. In the bigger picture, however, we are facing an uncertain and unsettled future due to the lack of growth in our particular marketplace. Fortunately many are working on these problems. The Academy has focused on providing means to help our members market their services through the development of the Front Line Office Training Kit and the “Building Bridges” Physician Referral Kit. These are extremely useful marketing tools that have received wide acclaim from audiologists who use them. If you have not examined the kits closely yet, be sure to stop by The Academy Center booth in the Philadelphia Exhibition Hall, and take one or each of the kits home with you. Your office or practice will benefit from both of these instructional packages produced by the Marketing Committees of The American Academy of Audiology. Be sure to read in this issue of Audiology Today about the new Physician Referral Development Program recently unveiled by the Better Hearing Institute (BHI). John Olive, Executive Director of BHI, has created an innovative and exciting program to build referral relationships with primary care physicians. The BHI program features two interactive CD-based continuing education activities. The first CD, designed for the audiologist, teaches the necessary steps required to market hearing services and establish referring relationships with community physicians. The second CD is to be distributed by audiologists to their new physician contacts. The second CD is an AMA accredited continuing education course in management of patients with hearing disorders. The course features a lecture from a nationally noted otologist (Dr. Michael Glasscock of Nashville, TN) who clearly states (more than once for the benefit of the primary care physician!) that 90% of patients with sensorineural hearing loss cannot be treated medically or surgically and require referral to an audiologist for hearing aids. Ironically, Shakespeare, in Love’s Labour’s Lost (1595), wrote, “A jest’s prosperity lies in the ear.” Well, we certainly hope our prosperity also lies in the ear! Our challenge is to make this the best of times and there is no time like the present to get started. Now is the time and the tools are at hand. We have waited long enough for someone else to do the task for us. Perhaps the best results will be achieved when audiologists really commit and take the necessary actions to make hearing an important health issue in our nation. AUDIOLOGY TODAY 7 angela loavenbruck ll professions have certain essential characteristics that set them apart from other occupations. These characteristics include a body of expert knowledge, a high degree of self regulation embodied by stringent academic standards and a code of ethics, a commitment to life long learning and most importantly, a fiduciary responsibility to place the needs of clients ahead of the self interest of the practitioner. Many believe that the most important assumption underlying the interaction between health care professionals and their clients is that the advice and treatment provided is not Angela influenced by practitioners’ self interests. The values of professions include honesty, altruism, service to others, commitment to excellence and accountability. Throughout its history, the American Academy of Audiology has focused on improving audiologists’ ability to provide hearing health care services by stressing our role and identification as autonomous “diagnosing and treating” professionals. In this vein, our efforts to change the SOC codes for audiology, to change Medicare and other third party payer regulations to permit direct access to our services, and to change the Medicaid definition of audiology and to identify licensure as the critical entry level credential are all ongoing. In keeping with our identification with the critical characteristics and values of other diagnosing and treating healthcare professionals, two important Academy goals have come to fruition this year, and will continue in the coming years. ETHICS TASK FORCE The Ethics in Audiology Presidential Task Force, established by David Fabry, presented its first report to the Board at its January meeting. The Task Force (Lu Beck, Dennis Van Vliet, Fred Bess, Patti McCarthy, Gail Gudmundsen, David Hawkins and Brian Walden, chair, was charged with providing a “written report to the Board that identifies areas that require updated or new ethical standards in response to changes that have occurred within audiology, the health care professions, government regulations and industry.” Among the areas that the Task Force identified as needing study were issues such as the relationship between industry and researchers, unethical practices in the conduct of human research and violations of patient confidentiality. The Task Force chose to examine the relationship between practitioners and industry for its first report. The report was a thorough and sobering examination of this issue, and of a number of common business interactions between audiologists and the hearing aid industry that must be examined to protect our identity as a profession. For example, a survey completed by the Task Force indicated that there are significant differences in the way consumers and audiology practitioners view these interactions with the hearing aid industry. Consumers always viewed the activities as greater conflicts of interest than did 8 AUDIOLOGY TODAY practitioners, a perception that has the potential to harm the underlying trust our patients must have in their interactions with audiologists. We are not the only profession re-examining our relationship to industry. The American Medical Association has embarked on an ambitious long-range plan to improve ethics education, particularly as it applies to the interactions between physicians and the pharmaceutical industry. A recent article in the Journal of the American Medical Association indicated that physicians’ prescribing practices do Loavenbruck change based on gifts such as meals, conferences, and other perks received from drug companies. These findings, as well as other ethical concerns, have led the AMA to form a joint effort between medical societies and industry to improve ethics education and to examine and change the interaction between physicians and the pharmaceutical industry. The Academy Board has begun deliberating on the recommendations of the Ethics Task Force. Most certainly, we intend to engage in serious dialogue with our members, with other audiology professional associations and with our industry colleagues to arrive at the best way to carry out our responsibilities as professionals. Throughout the year, I will be presenting the Task Force report and recommendations at audiology meetings across the country. I look forward to the discussion and member input that will result. As with the medical profession, our interaction with the hearing aid industry is necessarily intimate, because we use their products to treat our patients. The industry has been enormously generous in its support of our conferences and other educational and professional efforts. We are all invested in making sure that our relationship meets the highest ethical standards. ACCREDITATION The American Academy of Audiology is supporting the formation of a new vehicle for accreditation of academic programs granting AuD degrees in audiology. The new independent organization, conceptualized in cooperation with The Academy of Dispensing Audiologists, is called the Accrediting Commission on Audiology Education (ACAE). The Commission had its first meeting in Atlanta on January 26 and 27, and has begun the process of preparing for recognition by the Office of Post-Secondary Accreditation of the US Department of Education. The new accrediting body is specifically focused on professional education culminating in the AuD degree. The Academy is committed to the need for an independent AuD accrediting body, and we are confident that the Commission will enhance our identification as autonomous diagnosing and treating professionals. As we start another year of challenges for our profession, I look forward to the input, opinions and advice of the members of this Academy and to seeing all of you in Philadelphia for “History in the Making.” MARCH/APRIL 2002 Executive UPdate Laura Fleming Doyle, CAE AMERICAN ACADEMY OF AUDIOLOGY CONVENTION AND EXPO 2002 Make the most of your convention experience BY NOW YOU SHOULD BE REGISTERED TO ATTEND the largest annual educational program of, by and for audiologists. Making the commitment to attend the American Academy of Audiology’s 14th Annual Convention & Expo is truly a gift to yourself. This is your time to get away from the routine, rejuvenate your energies and renew your excitement about your career. Take full advantage of the meeting and the time you have in Philadelphia by utilizing the on-line itinerary. Start by reviewing your Preliminary Program and Registration Book. Select those events that interest you and complete the online itinerary on The Academy website (www.audiology.org/convention/2002). By spending a little time preparing, you’ll get the most out of your time at Convention 2002. Learn what’s new while earning CEUs. With eleven educational tracks this year, attendees have plenty of great sessions to choose from. You can remain in your area of expertise or broaden your horizons by selecting something from each track. Sessions on Cochlear Implants, Rehabilitation and Tinnitus/ Hyperacusis have increased to the point that they now have their own tracks. Also new this year are tracks geared specifically for students and an exhibitor track that provides training on specific products. Allow ample time to explore Expo 2002 with more than 220,000 square feet of the latest innovations in hearing health care. The Academy has dedicated exclusive time for attendees to visit the exposition hall on Thursday from 12 noon to 6:00 p.m. when no other activities will be competing for your attention. This is the time to target the companies that you would like to learn more about or talk to the representatives of the companies that you currently work with on a regular basis. The exposition allows you the opportunity to learn something new about the products that are available to you while also giving you some hands-on time with new technology. Meeting with a variety of vendors and learning about what they have to offer can be equally as important as the educational sessions. Bring an extra supply of business cards and network. Use the time in between sessions and as you walk through the exhibit hall to renew old acquaintances and make new friends. These contacts can be beneficial throughout the year. Contacts made at convention can provide advice on how to handle a particular situation. They can also prove useful when looking to fill a position or even find a new job. Learn more after you get home. This year, The Academy will provide each attendee with a CD-ROM of session handouts. When you get home, you can use this as a reference to refresh your memory about a session you attended or to take a look at a session you were interested in but just couldn’t fit into your schedule. If you find that you missed an interesting session, you can still hear what was said by purchasing the audiocassette of the session in Philadelphia or after you return home at www.audiology.org. Do something good for yourself! There is a wealth of information in Philadelphia just waiting for you. Use your time to the greatest advantage, then go home with a renewed vigor towards your career and all that you can do to benefit your patients. Not only will you have a great professional week in Philadelphia, but your patients will ultimately benefit by receiving the best quality hearing health care from their audiologist. Finally, congratulate yourself on taking care of your patients and taking care of your career by attending the number one audiology convention in the world. VOLUME 14, NUMBER 2 ACADEMY CENTER Make sure The Academy Center, located in the Exhibition Hall, is at the top of your list of things to see at Convention this year. Our newly expanded area will house The Academy’s related organizations in addition to the latest and greatest Academy products and convention gear. You’ll find interactive marketing tools, educational products, limited edition Convention 2002 souvenirs to add to your collection and much more! Remember to save plenty of room in your suitcase! Here’s what you’ll find at this year’s Academy Center: AAA Foundation American Academy of Audiology PAC American Board of Audiology Certification International and Diversity Center National Association of Future Doctors of Audiology The Academy Store Publications & Marketing Tools Sponsor Card Raffle AUDIOLOGY TODAY 11 Hear Ye…Hear Ye LETTERS TO THE EDITOR ARE WE REALLY HELPING PEOPLE HEAR BETTER? By the time I finished reading the November/December 2001 article, “Are We Really Helping People Hear Better?” (pp. 4041), I was in utter bewilderment. What was this article trying to say? That if we only follow the recommendations in the final paragraph — provide good technical skills, spend time with patients, counsel and share expertise - we can turn things around and help more people hear better? Surely these practices are already part of each audiologist’s day! My general impression was, “If only we try harder, more people will be helped” - and it sounded like it had been written after a particularly discouraging day at work. Over several days, however, bewilderment turned into recognition: wait a minute, I’ve heard this discouragement expressed before, and so have we all. The underlying reason may be that the profession of audiology, unlike other helping professions, has not yet talked about what we mean by helping. This article implies that we see helping as changing people, almost in spite of themselves, and because we know best, we need to “get them to use hearing aids” - in other words, doing something to or for another, essentially imposing our will on another, without that person’s full engagement - even when we know the natural reactions to these efforts are resistance and resentment. Do we try to “help” patients by coercing or persuading or cajoling them into hearing help, without their full commitment? If so, we are out of step with other helping professions, which operate with these principles: (1) when a person has a life problem, only that person can change it; and (2) the role of the helper is to facilitate and support that process, not be the actual change agent. The differences between these two perceptions in helping - changing vs. supporting change - have profound implications on service delivery and patient outcomes - and the long-term job satisfaction of the helper. We as a profession need to talk about our perception of our role as helpers, or we will burn out from the despair of ineffectiveness. Audiology continues to mature, but a fundamental question of “who we are” remains unanswered: are we helpers who “know what is good for the patient” and therefore expect compliance, or are we 12 AUDIOLOGY TODAY helpers who support the patient as he or she accepts the challenges involved in aural rehabilitation? I thank Cynthia Beyer for writing and for providing a springboard for this overdue and vitally important discussion. —Kris English, Pittsburgh, PA ELECTROMECHANICAL NOT ELECTROMAGNETIC In the January/February 2002 issue of Audiology Today, an overview on implantable hearing devices by Jonathan Spindel reflects the exciting technological advancements taking place in the field of amplification. Middle ear implants are an innovative, viable amplification alternative for the sensorineurally hearing impaired patient population and audiologists are faced with the challenge of acquiring and digesting a completely new set of technical expertise in order to make well-informed patient care decisions regarding the applicability of new or different amplification technologies to their patient populations. From this perspective, the readership may benefit from clarification of statements made in reference to the Otologics MET Ossicular Stimulator implantable device. Although the transducer of the MET Ossicular Stimulator incorporates magnetic components, the transducer is an electromechanical, not an electromagnetic transducer. The frequency response of an electromechanical transducer is flat, which plays a pivotal role in providing the ability to deliver high levels of output uniformly across the audiometric frequency range. Spindel mentions that a potential disadvantage of the MET Ossicular Stimulator involves “relatively large MET piston attached to the incus could act as a massload to the middle ear” and that this effect may “impact residual hearing” and “create a potential risk to the middle ear’s ability to respond to sudden pressure changes”. From a technical perspective, the probe tip of the Otologics MET Ossicular Stimulator’s transducer is advanced within a laser-made hole on the body of the incus to a point of minimal contact with the ossicular chain. The device does not mass-load the ossicular chain; rather, it rests in a relative “free-floating” state. During the postoperative healing period, a fibrous union forms over the surface of the laser made hole, creating a natural connection of the device to the ossicular chain, however, this fibrous union does not occur within the confines of the laser made hole. A slight stiffening of the middle ear may occur and manifest as a reduction in post-operative static compliance. These changes are negligible and merely reflect an inherent property of the physics of sound. The middle ear is, therefore, able to respond to pressure changes effectively. —A.U. Bankaitis, Otologics, Boulder, CO Audiology Today welcomes letters from readers. The AT Editorial Advisory Board offers the following guidelines. All letters are subject to editing for brevity and clarity. Letters should be limited to one subject or theme. Letters should not exceed 175 words. Publication priority will be given to letters that present new information or viewpoints. Invective and derogatory comments will not be published. Send letters to Audiology Today Editorial Office, 2681 E. Cedar Ave., Denver, CO 80209; FAX 303-744-2677 or email: jnorth1111@aol.com. LOOKING FOR THE CONTINUING EDUCATION CALENDAR? The Continuing Education Calendar continues to grow and now contains more information than ever before! In order to keep this information timely and absolutely up-to-the-minute, we’ve moved the CE Calendar to its permanent home on The Academy’s web site. If you are in search of continuing education opportunities, you’ll find everything you need at www.audiology.org/professional/ce/ Plus, you’ll find: • Continuing Education Registry Forms • Information on how your organization can become a CE Provider and offer Academy CEUs at your courses and workshops • Journal of the American Academy of Audiology Self-Study Program information www.audiology.org/professional/ce… BOOKMARK IT! MARCH/APRIL 2002 CLINICAL AND RESEARCH CONCERNS REGARDING THE 2000 APD CONSENSUS REPORT AND RECOMMENDATIONS Editor’s Note: The Report of the Consensus Conference on the Diagnosis of Auditory Processing Disorders in School-Aged Children is a statement prepared by a group of 14 senior scientists and clinicians who met at the Callier Center for Communication Disorders in Dallas, TX from April 27-29, 2000. The Consensus Statement was published in the October (Vol. 11:9) issue of the Journal of the American Academy of Audiology, pgs 467-474 by J. Jerger and F. Musiek. The full text of the Report of the Consensus Conference on the Diagnosis of APD in School-Aged Children is posted on The Academy website <www.audiology.org/professional/jaaa/ll-9a.php>. In his editorial preface, Jerger, stated that the reality of auditory processing disorders in children can no longer be doubted and that the real challenge to audiologists is to accurately diagnose the disorder. The conference produced several recommendations including specific tests to be included in a screening and a recommended minimal diagnostic test battery for school-aged children with Auditory Processing Disorders (APD). Apparently, not all audiologists practicing in the area of Auditory Processing Disorders in children agreed with the consensus statement as reported in JAAA. The following paper was submitted to Audiology Today by a group of 13 concerned clinicians and scientists challenging the merits of the recommendations made by the Dallas consensus group. Upon receipt of this dissenting opinion manuscript, the paper was forwarded to Jerger for response. Below we have presented both the dissenting viewpoint paper and Jerger’s response. The full text of the reply to the consensus report may be seen at <www.audiologyonline.com> Katz, Jack, University at Buffalo, SUNY, Buffalo, NY Johnson, Cheryl DeConde, Colorado Department of Education, Denver, CO Brandner, Susan, Audiology Associates of Freehold, Freehold, NJ Delagrange, Teryl, Greensboro Ear, Nose & Throat Assoc., Greensboro, NC Washington, DC Medwetsky, Larry, Rochester Hearing and Speech Center, Rochester, NY Saul, Richard, Neuro-Audiological Associates of Boca Raton, Boca Raton, FL Ferre, Jeanane, Central Auditory Evaluation and T reatment, Oak Park, IL John, University of Miami Ear Institute, Miami, FL King, Kossover-Wechter, Denise Lucker, Jay, Private Practice Specializing in Auditory Processing, Rosenberg, Gail Gegg, Interactive Solutions, Inc., Sarasota, FL Stecker, Nancy, University at Buffalo, SUNY, Buffalo, NY Tillery, Kim, SUNY College at Fredonia, Fredonia, NY Legacy Good Samaritan Hospital, Portland, OR The Report of the Consensus Conference on the Diagnosis of Auditory Processing Disorders in School-Aged Children, based on a conference held in Dallas, TX, was published by Jerger & Musiek (2000). The Consensus Conference recommended specific procedures for the screening and diagnosis of Auditory Processing Disorders. A group of clinicians working in the area of auditory processing disorders in children met over the past year to discuss our concerns regarding the recommendations of the Consensus Committee. To be sure, consensus conferences may guide professionals by updating information and clinical regiments (specific or general) based on research and clinical findings. We believe that the consensus report authored by Jerger and Musiek (2000) falls far short of the desired result, and we offer the following response, concerns and considerations regarding the Consensus Committee’s recommendations and the future directions of APD research. PHILOSOPHY The Consensus Report focused on a clinical approach paradigm that is aimed at ruling out other factors with children seen for APD testing. The group proposed that two tests, dichotic digits and gapdetection, should be used for APD screening. They further recommended, “in order to provide the minimum amount of information necessary” for evaluation, that eight tests (or types of tests) should be used to ascertain the APD diagnosis. They further state that children identified to have APD may instead have attention deficit hyperactivity disorder (ADHD), reading, language, or learning problems, autism and/or reduced intellectual functioning leading to a mis-diagnosis of APD. Although audiologists must be 14 AUDIOLOGY TODAY alert to other problems that masquerade as APD, we believe this should not be the focus of the evaluation. The disorders listed by the consensus group, if present, may actually be the result of APD and therefore the presence of the associated disorder increases, rather than decreases, the likelihood of APD (ASHA, 1996). The most likely reason why a child is referred for evaluation of APD is that the school and/or parents want to find out (a) if APD is present in the child, and if so, (b) what specific auditory difficulties are present so that therapies can be administered to help the child. Therefore, in our opinion, the audiologist’s most valuable role is guiding the management of the child with APD – an area not addressed by Jerger & Musiek (2000). The ASHA (1996) Guidelines on Central Auditory Processing have a broader and, to our way of thinking, a more appropriate goal to develop an APD intervention program, “that will improve the everyday function and satisfaction of people who come to us for care.” We believe that auditory processing requires an educational model to help these involved children rather than a medical (diagnostic) model. Their medical-diagnostic focus make the Consensus Committee’s recommendations too heavily oriented to differentiating APD from other disorders — instead of describing the auditory processing problems in terms that promote the seeking of remedies. We are not aware of research studies that show that audiologists mislabel children with other disorders as having APD (Arnst, 1982; Musiek et al., 1991; Riccio, et al., 1994; Tillery et al., 2000). We are a group of clinical/educational audiologists who are concerned that the Consensus Report has little research or clinical support and may actually reduce our effectiveness in providing audiological services. Typical APD diagnostic testing does not MARCH/APRIL 2002 CLINICAL AND RESEARCH CONCERNS REGARDING THE 2000 APD CONSENSUS REPORT AND RECOMMENDATIONS require heavy emphasis on physiological measures or the extensive test batteries recommended by the Consensus Committee. Increased testing time increases cost, and also may have an adverse effect on test performance. This extensive battery will sharply limit the families or school systems that could afford this unnecessary expense—facts acknowledged in the Consensus Report. The Consensus Report provided only a list of suggested readings with their report and did not provide research references to support their recommendations. Therefore, the reader does not know which statements are supported by research and which are simply the opinions of the authors. In a consensus statement, and certainly one which contains such specific regulations, the absence of citations is unacceptable, and to our knowledge, unprecedented. Members of our group reviewed the “suggested readings” and provided supplemental reference sources. We reviewed the literature for information regarding the specifically recommended audiological tests. We did not consider research studies on adults or those studies dealing with CNS lesions unless we could not find appropriate literature on APD in children. The Jerger & Musiek article suggests a Minimal Test Battery (MTB) as the minimum required for proper APD testing of children. Therefore, we assumed that these vital tests would have (a) appropriate norms, (b) literature support describing the test population, (c) sensitivity and specificity data, and (d) be in common use by audiologists (i.e., clinically validated). We also considered it important to see what the recommended test data would provide about the child’s disorder that would guide audiologists in the management and remediation of the child struggling with APD. Because the Dallas APD Consensus Conference was held in April of 2000, our literature review include materials published up to and including April 2000. Procedural Concerns. A ‘consensus’ statement should take into account differing points of view. Although all members of the panel may be highly qualified professionals, the APD consensus panel appears to over-represent certain professional groups while omitting others. For example, the consensus statement makes specific recommendations regarding screening procedures, presumably to be used by audiologists in schools, but not a single educational audiologist was included on the panel. Yet, educational audiologists are those most likely to be involved in screening, diagnosing and remediating APD in school-aged children. PROFESSIONAL CONCERNS The screening and the diagnostic tests specifically recommended by the Consensus Committee for use with school-aged children are not widely ‘field tested’by audiologists1 and have limited value in remedial programming for children with APD. Thus, if a child indeed is shown to have APD, what guidance for therapy would the recommended test battery provide? In regard to the recommended Minimal Test Battery (MTB), the report recommends that “…the set of procedures listed [below] is suggested as the minimum necessary test battery,” but adds that, “Some clinicians may choose to carry out additional testing” (p. 471) thereby implying that these particular tests are needed for all children evaluated for APD. With regard to screening tests, and presumably tests in the MTB, Jerger and Musiek (2000) indicate the tests should meet, “acceptable psychometric standards… [including] sensitivity and specificity, the predictive values of positive … and validity” (p. 469). We believe none of the tests recommended by the Consensus Committee meet acceptable psychometric standards. We have no argument with the recommendation for pure-tone threshold tests, VOLUME 14, NUMBER 2 word recognition tests [at PB-Max], and immittance audiometry measures as these procedures are well accepted by audiologists (Martin et al., 1998 p. 96-97) and serve a functional purpose in the auditory processing test battery. PHYSIOLOGIC MEASURES Research has not substantiated the premise that physiological measures play an important role in typical auditory processing assessment and it does not seem that a positive physiologic finding from the three recommended physiologic tests of the MTB (Otoacoustic Emissions – OAEs; Auditory Brainstem Responses ABR; and Middle Latency Responses - MLR) would be beneficial to the remediation of a child diagnosed with auditory processing disorder. Otoacoustic Emissions (OAEs). There is research evidence that suppression of OAEs may occur in cases involving central auditory lesions. However, the Consensus Committee recommend OAEs for routine APD use because OAEs are, “…useful in ruling out inner ear disorders” (p. 471). We can find no research studies to suggest that children with APD have a high risk or incidence of inner-ear pathology. In fact, for general purposes, pure-tone thresholds reflect cochlear pathology at lower hearing levels than OAEs. Kemp (1978) has shown that OAEs are absent in inner ear lesions with thresholds >30dB and according to Katz and Amorim (2001) children seen for APD rarely have >30dB sensorineural hearing losses. We believe that a recommendation that APD screening of children with sensorineural losses of >30dB be tested with OAEs would be more justifiable. Martin et al. (1998), state that 11% of audiologists use OAEs for primarily diagnostic purposes. Presumably then, the use of OAEs to identify inner-ear pathology, without sensorineural hearing loss in children seen for APD is rare. Because OAEs offer little information for assisting children with their auditory processing deficit, the recommendation of OAE testing as part of the MTB appears to be without merit. Auditory Brainstem Response (ABR). Jerger & Musiek (2000) recommended ABR and Middle Latency Response (MLR) as part of their MTB because they are, “…key measures of the status of auditory structures at brainstem and cortical levels” (p. 472). We were unable to locate auditory brainstem-based research studies to support its general use with this population. The Consensus Committee provides no evidence that the VIII nerve or brainstem is at risk in children with APD. Because of the minimal contribution of auditory brainstem testing results and the added time and expense required for such measurements, it is our conclusion that ABR evaluation is inappropriate for the MTB. Middle Latency Response (MLR). Jerger and Musiek (2000) provide no suggested readings on MLR to help justify its routine use in children seen for APD evaluations. In fact, in the research study most closely associated with children and APD, Kraus et al., (1985) found no MLR differences between control children and those who had learning disabilities, language delays, mental retardation, or multiple handicaps. Kraus et al. point out that there is much variability in pediatric MLR results until about 10 years of age, and it is well recognized that MLR results are easily influenced by many other uncontrollable variables. In addition, a paper published by Jerger & Jerger (1985) presented a number of CNS case studies in which the authors concluded, “Our enthusiasm for the clinical application of middle and late potentials must be tempered, however, by the divergence of opinion about the stability of these potentials as a function of age and test condition” (p. 35). Chermak & Musiek (1997) reported that MLR measurements are “new and partially experimental” (p. 138). AUDIOLOGY TODAY 15 CLINICAL AND RESEARCH CONCERNS REGARDING THE 2000 APD CONSENSUS REPORT AND RECOMMENDATIONS We found no research that provides justification for including MLR in a Minimal Test Battery for APD. Specifically, (1) the MLR test is not sufficiently sensitive even in cortical lesion cases, (2) use of the MLR with children under age 10 is problematic because of its variability, ( 3) the MLR is not widely used in audiology and only rarely used in testing children with APD, and (4) it is not clear how MLR would contribute to making appropriate recommendations if a child “failed” the testing procedure. BEHAVIORAL MEASURES Performance-Intensity Word Recognition. Jerger & Musiek (2000) state that performance-intensity (PI) function tests are “essential for exploration of word recognition over a wide range of speech levels and for comparing the performance on the two ears” (p. 471). However, we found no research showing performance-intensity word recognition function testing for evaluating APD or literature support for including the Performance-Intensity Word Recognition test as part of the MTB. Dichotic Digits. The Consensus Committee recommends inclusion of dichotic digits for both APD screening and as part of the diagnostic MTB. Musiek et al. (1991) stated that dichotic digits testing “…appears to have potential value as an audiological screening test for CANS involvement” however, “…more clinical research (especially prospective studies) must be done” (p. 113). We found only one study in children with APD. It showed that frequency patterns and competing sentences tests were more sensitive than the dichotic digits tests (Musiek et al., 1982). A serious limitation of the dichotic digits test is that there is no national pediatric normative data available. Musiek’s administration instructions indicate “We strongly recommend that you collect your own norms in your own area.” (p. 2). A recommended universal screening (or diagnostic) test should not depend on audiologists obtaining their own normative data. Musiek provides no norms at all below 7 years-of-age. Therefore, again it would appear that the recommended test, dichotic digits, does not meet a reasonable standard as a routine screening or diagnostic test for all children seen for APD. Duration Pattern Sequence. We find no information to elevate the duration pattern sequence test to the level of Minimal Test Battery stature. There is no available literature to support duration pattern sequence as a test for children with APD and we found no normative data for this testing procedure. The single reference provided with the test instructions was carried out with central and cochlear lesion patients and not with children with APD (Musiek et al, 1990). Consequently, we find no scientific or clinical support for including the duration pattern sequence as part of a minimal test battery for children with APD. Temporal Gap Detection. The consensus report describes this procedure as “a short silent gap inserted in a burst of broad-band noise” as one of two recommended screening procedures and also as part of the diagnostic MTB. Although a pure-tone Auditory Fusion Test – Revised Version was developed by McCroskey and Keith (1996), this pure tone procedure is apparently not the test that they had in mind. Despite the importance placed on the gap detection test, we found no broadband noise procedure to be commercially available DISCUSSIONAND RECOMMENDATIONS According to Jerger & Musiek’s (2000) statement that “Acceptable psychometric standards should be met by any screening instrument” (p. 469), not one of the tests that they specifically recommend in their screening tests or Minimal Test Battery meets their own standard. At a minimum, we believe that any recommended VOLUME 14, NUMBER 2 procedure must have age-appropriate norms and be validated on children with APD. For children with APD our goal is to address their learning and communication difficulties rather than to determine if pathological/physiological auditory variations are present. Screening and assessment batteries must consider factors associated with children’s learning and listening difficulties. In conclusion, we recommend that another consensus conference be developed, that includes educational audiologists as well as researchers and clinicians from related professions who assess/treat children with APD everyday in schools and clinics. The conference should develop a screening/assessment APD document that is based on documented scientifically sound research, and should include treatment and management recommendations. Until such a conference is held, the ASHA (1996) consensus statement remains the best available guideline. REFERENCES American Speech-Language Hearing Association Task Force on Central Auditory Processing Consensus Development (1996). Central auditory processing: Current status of research and implications for clinical practice. Amer J Audiol, 5 (2): 41-54. Arnst DJ (1982) SSW test results with peripheral hearing loss. In DJ Arnst & J Katz (Eds) The SSW Test: Development and Clinical Use. College-Hill Press: San Diego, CA., 287-293. Chermak G, Musiek F (1997). Central auditory processing disorders: New perspectives. San Diego: Singular Publishing Group: San Diego, CA. Jerger J, Musiek F (2000) Report of the Consensus Conference in the diagnosis of auditory processing disorders in school-aged children. JAAA 11, 467-474. Jerger S, Jerger J (1985) Audiological applications of early, middle and late auditory evoked potentials, The Hearing Journal, 38, 31-36. Katz, J, Amorim, PM (2001) Puretone thresholds in children seen for CAP testing. SSW Reports, 23, 16-17. Kemp, D (1978) Stimulated acoustic emissions from within the human auditory system. Acoust Soc Am; 64: 1386-1391. Kraus N, Smith D, Reed N, Stein L, Cartee C (1985) Auditory middle latency responses in children: Effects of age and diagnostic category. Electroencephalography and Clinical Neurophysiology, 62, 343-351. Martin F, Champlin CA, Chambers JA (1998) Seventh survey of audiometric practicesin the United States. Journal American Academy of Audiology, 9, 95104. McCroskey RL, Keith, RW (1996) Auditory Fusion Test - Revised: Instruction and User’s Manual. Auditec of St. Louis: St. Louis, MO. Musie, F, Baran J, Pinheiro M. (1990) Duration pattern recognition in normal subjects and patients with cerebral and cochlear lesions. Audiology, 29:304-313. Musiek, F, Geurkink, AN, Keitel (1982). Test battery assessment of auditory perceptual dysfunction in children. Laryngoscope, 92: 251-257 Musiek F, Gollegly K, Kibbe K, Verkest-Lenz S. (1991) Proposed screening test for central auditory disorders: Follow-up on Dichotic Digits test. The American Journal of Otology, 12 (2), 109-113. Riccio CA, Hynd GW, Cohen MJ, Hall J, Molt L (1994) Comorbidity of central auditory processing disorder and attention-deficit hyperactivity disorder. Journal American Academy Child Adolescent Psychiatry, 33, 6, 849-857. Tillery KL, Katz J, Keller W (2000) Effects of methylphenidate (RitalinTM) on auditory performance in children with attention and auditory processing disorders. Journal Speech-Language and Hearing Research, 43 (4), 893-901. 1 Since the publication of Jerger & Musiek (2000) the use of these tests has increased as many audiologist have attempted to comply with their recommendations. AUDIOLOGY TODAY 17 ON THE DIAGNOSIS OF AUDITORY PROCESSING DISORDER A reply to “Clinical and Research Concerns Regarding Jerger & Musiek (2000) APD Recommendations James Jerger, Dallas, TX and We welcome this opportunity to clarify a number of issues relating to the diagnosis of auditory processing disorder (APD) in children. We shall discuss the following points: 1) It is important to disentangle diagnosis from treatment. 2) It is important to disentangle APD from other problems such as attentional and linguistic disorders. 3) There are different approaches to diagnosis, each with unique advantages and disadvantages. 4) The diagnosis of APD lacks a gold standard. 5) Electrophysiological and electroacoustic measures are central to the diagnosis of APD. 6) There is time. You just have to take it. 1) Diagnosis vs Treatment The concept of diagnosis can only exist within a coherent conceptual framework. The problem with some previous statements and communications on this issue is that they lack such a framework. Professionals become dedicated to one viewpoint and their findings tend to support that viewpoint. If, for example, you think that APD is a problem in “processing factor x” then you design a test to measure “ processing factor x” and administer it to a suspected child. If the child does poorly, then you conclude that the child must have an auditory processing problem due to poor “processing factor x “and the treatment avenue is self evident. If the child seems to be doing better after the treatment, then you must have been right in the first place. The circularity of this argument should be obvious. The question of whether the child’s poor performance on the “processing factor x” test might be due to some other relevant factor is seldom addressed. This is not how diagnosis is supposed to proceed. Our position is that APD is an auditory-specific perceptual deficit in the processing of speech input, usually in hostile acoustic environments. It follows, therefore, that a diagnostic evaluation must use tests which examine such processing ability in a variety of ways. We see the principal diagnostic problem, however, as assuring that poor performance on such tests is due to an auditory-specific deficit, rather than due to one or more of the many other reasons why a child might perform poorly in such situations. Cacace and McFarland (1998) summarize the problem well: “The obvious limitation with inclusive definitions of [APD] is that individuals with problems that are not of a perceptual nature are at risk for misclassification” (p.356). It is certainly the case that appropriate intervention must derive from accurate diagnosis. If a child’s listening problems are due to an attentional deficit disorder, this implies a different approach to intervention than if the problems are due to a specific language impairment. And a diagnosis of auditory processing disorder implies yet another set of intervention strategies. But the diagnostic problem must be viewed independently. The object of diagnosis is to diagnose the problem correctly, not to design an intervention strategy for it. The question of what is an appropriate intervention strategy for children with APD is another problem altogether, and one purposely not addressed in our document. Certainly, treatment for APD is an important issue. Indeed it perhaps warrants a Consensus Conference devoted exclusively to the many issues surrounding the various current intervention strategies. In our conference we sought only to suggest adequate approaches to the single question ,”How can we improve our ability to detect an auditory-specific perceptual disorder?” VOLUME 14, NUMBER 2 Frank Musiek, Storrs, CT The motivation for addressing this question in the context of a Consensus Conference was the growing concern among many of us that APD may be grossly overdiagnosed if clinicians rely exclusively on one or a few behavioral instruments that fail to address alternative explanations for poor performance. Clearly these behavioral tests detect a problem. The difficulty is that they do not distinguish among a variety of possible underlying causes. A case in point is what many have come to call the “marshmallow effect”. In a recent issue of JAAA, Shlomo Silman, Carol Silverman and Michelle Emmer (2000) reported results on three children who had been initially diagnosed elsewhere with APD as a result of poor performance on either the Willeford or SCAN batteries. In each case performance became normal when correct responses were reinforced with a reward of the child’s choice. One child requested roasted marshmallows. With this reward, performance on the Competing Sentences Test of the Willeford battery improved from 0% on the right ear, and 60% on the left ear, to 100% on both ears. 2) APD vs ADD, SLI, and Dyslexia In order to maintain a clear focus on the accurate diagnosis of APD, it is necessary to view it as a discreet entity, apart from other childhood problems. Many view APD as the root cause of problems like SLI, ADD and Dyslexia. The “Concerns” document to which we are replying puts it very succinctly: “The disorders listed by the consensus group, if present, may actually be the result of APD and therefore the presence of the associated disorder increases, rather than decreases, the likelihood of APD” In our view this is an exceedingly slippery slope. First, whether APD is at the root of such problems as SLI and Dyslexia is presently a matter of some contention. Cacace & McFarland (1998) took a close look at this assertion. They concluded: “A review of relevant literature on this topic suggests that the modality specificity of auditory-based learning problems has seldom been established” (p. 356) and again: “...there has been considerable debate as to whether SLI may be caused by perceptual deficits or whether these effects are unique to verbal communication” (p.362-63) and again: “Limitations resulting from non-auditory processes, necessary to succeed on sensitized auditory tasks, would adversely affect performance in children with ADD. Given the supramodal nature of this disorder, one must seriously question how the situation is clarified by classifying children with ADD as having [APD].” (p. 364) One cannot rule out the existence of APD in association with other problems, but, to make an accurate diagnosis of the APD component, one must disentangle it from these other problems. If for example, a child has SLI, then, irrespective of what caused the language disorder, it becomes very difficult to say that poor performance on a test of speech understanding is due to an auditory-specific perceptual deficit rather than to the language disorder. The danger here is that people begin to reason backwards too readily. For example, if APD causes SLI and the child has SLI, then he must also have APD. At this point it takes very little evidence to convince some persons of the presence of APD. It is important to recognize, also, that the complete assessment of these children is best accomplished by a team approach. Differentiation among the various disorders that may underly a child’s problems requires input from specialists in a number of areas. The role of the audiologist is auditory assessment. AUDIOLOGY TODAY 19 A reply to “Clinical and Research Concerns Regarding Jerger & Musiek (2000) APD Recommendations 3) More Than One Approach to Diagnosis One way to decide whether an individual is not normal on a particular dimension is to compare his/her performance with the range of performance of “normal” persons. If you have a test instrument designed for 9-year old boys, then you first administer the test to a large sample of 9-year old boys. (Parenthetically we might add that the advice to obtain local norms for any behavioral procedure has a good deal of merit, especially if the test materials include speech samples. Issues of diversity, dialectal variation, and a variety of other factors unique to the local situation sometimes render national norms of questionable value). In any event normative data allow you to make the not unreasonable assumption that the test scores will be normally distributed, to compute the standard deviation, and to set a fail criterion at some outcome score which encompasses a large portion of the distribution (such as 2 standard deviations or 1.64). If a child falls outside this region you conclude that his performance is not within normal limits; ergo he is abnormal. You recognize (or at least you are supposed to recognize), that 5 of 100 normal children performed at this level or worse, or, alternatively, that there are 5 chances in 100 that you are going to be wrong in coming to the conclusion that the child is abnormal, but you are willing to assume the risk. You are comfortable in all of this because the test has been “normed.” The fact that a child whose performance is just inside the 95% region, let’s say at the 94% boundary, is termed normal doesn’t bother you because you are working with a “normed” instrument. Or maybe it does bother you just a little. Two children perform within one percentile of each other, yet one is normal and the other is abnormal. Perhaps you might decide that the boundary is too strict. Instead of 2 standard deviations, maybe one standard deviation would pick up more deviants. So you set the boundary at one standard deviation. The number of perfectly normal children who perform at this level or worse has now risen from 5% to 16% but that doesn’t bother you because, after all, you are working with a wellnormed instrument. This approach to diagnosis is the legacy of the early 20th century mental measurement movement. The original idea was to rank order children according to their abilities, usually to predict academic achievement. How well it has succeeded in this arena is still a matter of some contention. For our purposes it is sufficient to note that there are better approaches to diagnosis. One is diagnosis by exclusion, an approach based on the principle that the best way to confirm a hypothesis is to fail in every attempt to disconfirm it. You list all the possible reasons why a 9 year old boy would have trouble hearing in noisy places, then attempt to systematically exclude all possibilities except an auditory-specific perceptual deficit. One example is to compare performance on analogous auditory and visual tasks, an effective way of ruling out a number of extra-auditory factors related to performance in the test situation. Again, Cacace & McFarland (1998) put it very well: “ ...the primary deficit with [APD] should be manifested in tasks requiring the processing of acoustic information, and should not be apparent when similar types of information are processed in other sensory modalities.” (p. 356) A related approach to diagnosis is to allow the 9-year-old boy to serve as his own control. You can, for example, compare performance on the two ears. If there is a large interaural discrepancy, this argues strongly for an auditory-specific problem. Dichotic tests are particularly effective here. Another way in which the child can serve as his own control is to study performance at different sound intensity levels. Substantially poorer performance at high intensity 20 AUDIOLOGY TODAY levels as compared to more moderate levels has been related to auditory processing problems at specific levels within the auditory system. This is the basis for the performance vs intensity, or PI, function as a method for studying speech understanding over the entire auditory area. Suffice it to say that there is more than one avenue to the diagnosis of auditory processing disorders. It is not necessary to rely on the relatively weak approach in which the child’s absolute performance is compared to a norm. 4) No Gold Standard Data on the sensitivity and specificity of a diagnostic test or test battery are certainly desirable. They require, however, a “gold standard” by which the success or failure of the diagnostic instrument may be assessed. We can educe the sensitivity and specificity of the ABR as a detector of acoustic tumors, for example, because the surgeon’s knife provides the gold standard. Either there was or there was not a tumor. But no gold standard exists for auditory processing disorder. Thus there can be no data on the sensitivity or specificity of any test purporting to diagnose this malady. Incidentally, the area of treatment for APD suffers a related lack of statistical support. Treatment efficacy is best confirmed, for example, by a double-blind, randomized trial. A large number of children diagnosed with auditory processing disorder is randomly assigned to different treatment groups. One group receives the treatment under study. The other group receives equal “hands on” time, but that time is spent on activities unrelated to the rationale for the treatment under investigation. Both the investigators and the children are “blind” to group assignment. Such trials have not yet, to our knowledge, been carried out in systematic fashion for any proposed APD treatment regimen. 5) Electrophysiological and Electroacoustic Measures One important dimension in the differential diagnosis of auditory processing disorder is to differentiate APD from speech understanding problems due to malfunction at either the auditory periphery or the low brainstem level. We now know that a pure-tone audiogram within “normal limits” does not guarantee normality at the auditory periphery. And we know that problems of dys-synchrony in the brainstem auditory pathways (sometimes called auditory neuropathy) produce a distinct problem in speech understanding requiring specific intervention techniques. The best, and virtually only, techniques we currently have available for excluding these two possibilities are evoked otoacoustic emissions (EOAEs) and the auditory brainstem response (ABR). Before you can say that a child’s listening problems are due to a disorder in the processing of auditory information at a relatively high level in the central auditory system, it is essential to rule out peripheral disorders at the hair cell level and low brain stem dys-synchrony problems. This can only be accomplished by EOAE and ABR. They are viewed as essential components of a comprehensive diagnostic battery for APD. Another reason for encouraging the use of electrophysiological measures is that, if we are ever going to have a gold standard for APD, it will probably be in the form of electrophysiological measures. They offer a powerful set of techniques for potentially separating auditory-specific deficits from multi-modal disorders. There is particular promise in ongoing research with the middle latency response (MLR), the late vertex response (LVR) and the family of event-related potentials (ERPs) especially in differentiating auditory from non-auditory factors. 6) Make time for doing it right The complaint that diagnostic testing takes too much time, or is MARCH/APRIL 2002 A reply to “Clinical and Research Concerns Regarding Jerger & Musiek (2000) APD Recommendations too expensive, is something you hear whenever there is an attempt to upgrade services. But the accurate diagnosis of auditory processing disorder is too important to be governed by arbitrary time limits. In many school districts, diagnosticians spend 6-8 hours evaluating children for possible learning disability. Is auditory processing disorder so unimportant that we cannot devote even a few hours to its accurate diagnosis? It is certainly the case that many environments lack the tools necessary for a full electrophysiological and electroacoustic testing. The solution is not to conclude that they are irrelevant, but to refer the child to a facility that can provide the services. SUMMARY 1) It is important to consider diagnosis and treatment as separate issues. The purpose of diagnosis is to assure that we have identified the problem accurately, not to design an intervention regimen. 2) It is important to consider APD as a discreet entity apart from ADD, SLI, and Dyslexia. Assuming, without objective justification, that APD is a root cause of such problems is a slippery slope. 3) There is more than one approach to diagnosis. Comparing absolute performance to a norm may not be the strongest technique. It seems more rigorous to proceed in terms of excluding extra-auditory factors that may contribute to poor listening. 21 AUDIOLOGY TODAY 4) Sensitivity and specificity are desirable attributes, but there is no gold standard that makes it possible to derive data on sensitivity and specificity of any purported diagnostic test of APD. 5) Electrophysiological and electroacoustic measures are indispensable components of a diagnostic test battery for APD. 6) If you can’t find the time, and/or can’t afford the expense, to carry out a well-derived diagnostic evaluation, refer to someone who can. 7) The Consensus document has never been viewed as the final answer to APD diagnosis. We can only hope that it is a start in the right direction. Our thinking will certainly change as we learn more from research. Our approaches to the problem may change, and future consensus conferences will undoubtedly reflect these changes. We are convinced, however, that by taking advantage of developments in all areas of contemporary auditory research it is possible, at the present time, to sharpen our diagnostic acumen. REFERENCES Cacace A and Mcfarland D.(1998). Central auditory processing disorder. J Speech, Lang & Hrng Res 41:355-374. Silman S, Silverman C and Emmer M.(2000). Central auditory processing disorders and reduced motivation:three case studies. J Amer Acad Audiol 11:57-63. MARCH/APRIL 2002 John Olive, Jr., BHI, Alexandria, VA erhaps the most revealing statistic about the state of hearing healthcare in the U.S. is the fact that 28 million people have hearing loss (1 in 10 of the American population) but fewer than 20% of those people have ever sought treatment of any kind or obtained hearing aids. Whatever methods we have tried as an industry… whatever messages we have delivered… whatever audiences we have targeted or image we have tried to project, we have never reached more than one fifth of those who need our services! And year in-year out, these dismal unmet numbers remain the same. behavioral and social functioning. • Amplification is highly effective in treating sensorineural hearing loss which accounts for approximately 90% of all patients. The Better Hearing Institute in Washington, D.C. has developed a new plan to change our current flat market status. In 2001, BHI launched its most ambitious undertaking ever in its 30year history: The Physician Referral Development Program based on informal dinner meetings designed to bring audiologists together with local physicians for networking and referral development purposes. For 2002, the BHI program has been redesigned and expanded to a national scale. As of January of this year, the program is open to every hearing professional in the United States (for more information and enrollment, visit us online at: www.betterhearing.org). The 2002 BHI Physician Referral Development Program is founded on several basic principles: • Primary care physicians (Internists, Family Practitioners, Geriatric specialists, etc.) dominate the healthcare landscape as gatekeepers and primary referral sources. There are more than 240,000 primary care physicians (PCPs) in the U.S. versus only 8,000 Ear, Nose, Throat physician specialists. • Primary care physicians have never considered hearing loss to be particularly important. The PCPs rarely perform screening tests for hearing loss, and they rarely encourage their patients to seek the services of an Audiologist. • Patients trust their primary care physicians and they are heavily influenced by their physician’s advice and guidance. • We will never reach the unidentified 22 million Americans who have hearing loss until we reach their family physicians. If the family physician does not think hearing loss VOLUME 14, NUMBER 2 is important, the patient will also reflect that same apathetic opinion about their hearing. When family physicians finally realize the importance of identifying and treating hearing loss in their patients, the size of our industry will easily double or triple. • Hearing professionals must position themselves as an essential part of mainstream healthcare — the treatment of hearing loss must become a medical necessity— and audiologists will find their place as one more spoke in the wheel of specialists that surround a primary care practice. Today, we have new information about hearing loss and hearing aids based on substantive research studies. For the first time in the history of hearing healthcare, we have clinical study results that definitively conclude: • Hearing loss is not a benign condition. It profoundly impacts quality of life and multiple aspects of physical, cognitive, To an audiologist, this may not seem like earthshaking news. However, to the primary care physician…to the person who has always thought “hearing loss is just part of getting older,” hearing loss can be ignored with no negative implication. We often hear physicians say, “There is nothing you can do about your hearing loss.” To the physicians who have used all these clichés for decades and have driven patients away from our offices by their dismissive attitudes about hearing loss, this new clinical research data will hopefully change their thinking, their attitudes about hearing loss, as well as their practice patterns forever. Physicians only refer their patients to people they know and trust. Regardless of how powerful our message is, nothing will change in a family physician’s practice pattern until he meets a qualified audiologist and develops that personal sense of trust when referring a patient for evaluation and treatment. This is the process physicians go through with every other clinical discipline (both physician specialties like cardiology, and non-physician specialties like home health nursing). For this reason, the BHI Physician Referral Development Program is built completely on the concept of preparing every audiologist to build one-on-one relationships with their own target referring physicians and then placing all the right marketing materials in the audiologist’s hands to make the effort a success. The new BHI Physician Program is now available on CD-ROM for universal access by all interested audiologists. The program features a comprehensive training module on The Basics of Physician Marketing. Enrollees learn directly from primary care physicians and other successful audiologists what works in marketing AUDIOLOGY TODAY 23 hearing services and what does not work in physician outreach. The BHI CD training module spells out the strategies that will lead to new referral relationships with targeted physicians. Make no mistake, however — the physician marketing process requires discipline and commitment —but it works! The “crowning jewel” of the physician program is BHI’s one-of-a-kind accredited Continuing Medical Education course for physicians on CD-ROM. This interactive CD is approved for 1-hour of CME/CEU for physicians, nurse practitioners, registered nurses and physician assistants in the United States and Canada. The BHI CD-ROM educational program focuses on: • The prevalence of hearing loss in the primary care practice. • Clinical studies which prove the importance of treating hearing loss and the effectiveness of amplification. 24 AUDIOLOGY TODAY • The fact that 90% of all patients with hearing loss are not amenable to medical/surgical intervention and the treatment of choice is a direct referral to the audiologist for evaluation and treatment, usually with custom-fitted hearing devices. A complete package of other marketing materials accompanies the physician continuing education CD-ROMs along with informative strategies for how to use the materials to establish familiarity and trust with family physicians and their staffs. BHI Physician Referral Development Program enrollees will receive unlimited supplies of physician materials as soon as they complete the online interactive training module on physician marketing. The Physician Referral Development Program represents the unified commitment of the entire hearing industry (manufacturers, suppliers, professional organizations) to build a lasting bridge to primary care medicine. More importantly, it reflects the industry’s acknowledgment that YOU, the local hearing professional, are the ONLY person who can effectively reach the primary care physician and earn his referrals. This is a program built entirely on the realization that we must empower the front-line clinician. Physician referral development is purely a person-to-person endeavor. The Better Hearing Institute has channeled 100% of its energy into creating a program that will revolutionize this industry one audiologist at a time. We need everyone to become involved in this national effort to increase the provision of audiologic services to the millions of unidentified persons with hearing loss. We sincerely believe that the most important first step in joining this new movement is to enroll in the BHI Physician Referral Development Program at www.betterhearing.org. MARCH/APRIL 2002 David Fabry, Academy Past President “Never mistake motion for action”— Ernest Hemingway I began my term of office in January, 2001, filled with optimism and armed with the guidance provided by The Academy’s newly updated strategic plan. As I reflect on the past fifteen months, I realize that my definition of “signal-tonoise ratio” has expanded from a term used in hearing aid research to include the separation of the important things in life from Brownian motion. The tragedies of September 11th reminded us all too well of this reality, and the past several months have provided an opportunity to re-evaluate goals David and priorities, in the hopes of separating “action” from “motion.” Throughout, the Staff and your Board continued to carry out the business of The Academy, rededicated to focus on the “big picture.” The next few paragraphs will provide a progress report on a few of the critical elements of The Academy’s strategic plan. Transitioning profession to doctoral level: The evolution to the Doctor of Audiology (AuD) is well underway. In fact, it has been so successful that there are probably more AuD programs than PhD students in Audiology. This identifies (at least) two huge remaining challenges: development of rigorous accreditation standards and a renewed focus on research and scholarly activity. During the past year, The Academy Board has met with various “stakeholders” representing academia, practice, professional association and governmental officials to discuss both of these issues. One result has been the formation of the Accreditation Commission on Audiology Education (ACAE), an independent entity with representatives from The Academy, The Academy of 26 AUDIOLOGY TODAY Increased third-party reimbursement: At Convention 2001 in San Diego, Health and Human Services Secretary Tommy Thompson spoke in support of The Academy’s charge to the Centers for Medicare and Medicaid Services (CMS) to speak with one voice regarding audiology. As of this date, the proposed regulation to unify the language used to describe a “qualified audiologist” has not been promulgated, but our efforts continue. As I told Secretary Thompson (a fellow Wisconsinite) on the podium, Green Bay Packer fans waited thirty years for Fabry prepares to ride off into the sunset. a return to the Super Bowl, and audiologists have been similarly patient Dispensing Audiologists (ADA) and regarding the Medicaid regulation. academia. This group has begun to The reason for our persistence on this develop an accreditation plan specifically issue is that The Academy is committed to for academic programs offering the AuD the ideal that, similar to other diagnosing degree. The current accreditation of healthcare professionals, qualified audiology graduate programs specifically audiologists should be identified by: 1) excludes those that provide educational the AuD, 2) a national entry-level opportunities for existing professionals to examination, 3) state licensure, and 4) earn their AuD via distance education. continuing education. While Certification Accreditation of these programs is should remain a voluntary credential for essential, and serves as a catalyst for the audiologists, mandatory entry-level development of an independent certification is outdated and redundant. accreditation plan devoted exclusively to Updating the Medicaid regulation is but a audiology. This will take time, cooperation, step in the journey towards limited license and money, but the process has begun. practitioner status. The issue regarding the lack of PhD Consistent with across-the-board cuts in students is more troublesome. Other Medicare reimbursement, several codes for organizations, including the American diagnostic audiology procedures declined for Auditory Society (AAS), have persuaded 2002, but vestibular reimbursement rates the National Institutes on Deafness and increased. Reimbursement for aural Other Communication Disorders (NIDCD) rehabilitation provided by qualified to provide travel scholarships to PhD audiologists remains a priority, and will be students attending their convention. essential if legislative efforts continue for Why not us? We must do a better job of third-party reimbursement of hearing aids making scientists feel at home in The (e.g. the Foley Bill). The Academy has made Academy, and we will continue to work it clear that our focus is to ensure quality of collaboratively to identify mechanisms patient outcome, contain costs and provide for attracting the best and brightest improved access to hearing healthcare. As students to our profession for the AuD such, any future legislation for third-party and PhD. reimbursement should include: 1) consumer MARCH/APRIL 2002 The Year In Review and practitioner choice, 2) “balance billing” for advanced technology, 3) reimbursement for aural rehabilitation provided by qualified audiologists and 4) coverage for hearing aid repairs and service. Promote Awareness of the Profession of Audiology: Much debate has been given to the America’s Hearing Healthcare Team Initiative (AHHTI) introduced by the American Academy of Otolaryngology (AAO) in May 2001. The Academy has voiced strong opposition to AHHTI, primarily due to ambiguous roles of the audiologist and commercial hearing aid dealer, which are confusing and potentially misleading to the consumer. Although the AHHTI is reputed to be a joint marketing effort, it has already been used to create the impression of a unified front on legislative efforts that are very detrimental for audiology. Regardless of the intent, The Academy continues to be in favor of an “all-pro” team committed to VOLUME 14, NUMBER 2 quality hearing healthcare, and has communicated this emphatically and regularly to AAO’s leadership. Audiology is a good profession, but the contributions of all are required to take action and make it great. The Academy’s Building Bridges Physician Marketing Kit, introduced in San Diego, continues to provide an excellent method for audiologists to market directly to physicians who are often the “true” gatekeepers for hearing healthcare. Future efforts should consider nurse practitioners and physician’s assistants, as well as directto-consumer marketing efforts. In his new book “Good to Great”, author Jim Collins contends that good is the enemy of great. That is, the vast majority of businesses, institutions, professions, and people fail to become great because so many settle for “good enough.” As I reflect on my term as President, I cannot resist the temptation to wonder whether this is true of my term, our Academy, and to a larger extent, audiology. Granted, I am in no position to complain; I have traveled the world “on my ears,” and audiology has enriched my life in many ways. I have been fortunate to work with outstanding Staff, Board and Committee members. I have tremendous colleagues in our audiology and otorhinolaryngology departments. As I ride off into the sunset, I challenge each of you to become involved in volunteer service. Audiology is a good profession, but the contributions of all are required to take action and make it great. Thanks for the opportunity to serve as your President; it has been an honor. AUDIOLOGY TODAY 27 H OHNOH ONO ROSNROS R S OF THE AMERICAN ACADEMY OF AUDIOLOGY The Honors of The Academy recognize the achievements of individuals whose contributions set a standard of excellence for the profession. This year’s illustrious group of honorees have distinguished themselves for their innovative research, clinical expertise, dedication and PAUL KILENY CAREER AWARD IN HEARING JANE BARAN CLINICAL EDUCATOR AWARD 28 AUDIOLOGY TODAY leadership contributions to the profession and were nominated by colleagues who documented and commented on their many professional and personal accomplishments. The Academy thanks the members of the Honors Committee for their outstanding efforts in selecting these role models who have dedicated their careers to improving the lives of persons with hearing loss. The 2002 Honors Committee included: M i chael Wynne, (Chair), D ebra Abel, Rose A l l e n , John Ferraro, Robert Nov a k , Je ff Nye, Richard Ta l b o t t and Jenny Web e r. We encourage members of The Academy to attend the AAA Foundation Celebration of Legends in Audiology and Honors program on Thursday, April 18th from 6-8pm during Convention 2002 in Philadelphia. The American Academy of Audiology is proud to present its Career Award in Hearing to Paul Kileny. An American Academy of Audiology Founder, Kileny has made innumerable significant contributions to the advancement of audiology in his 24-year career. Kileny represents the clinician/researcher in the truest sense, and is a role model to younger members for his ability to combine clinical practice with effective research. From his time as a doctoral student to the present, he has persisted in pushing the envelope of what is considered the “traditional” scope of audiology practice. Among his many accomplishments are his pioneering contributions in the areas of vestibular assessment and rehabilitation, infant hearing screening, intraoperative neurophysiological monitoring, endogenous evoked potentials and cochlear implantation. Kileny’s current work as a director and clinician at the University of Michigan Health System has had a direct and indirect positive impact on countless patients across all areas of hearing healthcare. He has served well our profession as an ambassador to other health care and medical specialties, such as otolaryngology and pediatrics. He is a Scientific Fellow of the American Academy of Otolaryngology-Head and Neck Surgery and is a recent recipient of that Academy’s Honor Award. Finally, he has published more than 100 manuscripts in peer-reviewed journals and 22 book chapters and other invited publications. With his active willingness to address professional and technical issues, we are indeed fortunate for the numerous outstanding contributions made to the field of hearing by Paul Kileny. Innovative, insightful, passionate, empathetic, devoted, perceptive, enduring, informative and supporting are just some of the adjectives used to describe the qualities of this year’s recipient of the Clinical Educator Award. Jane Baran, Professor in the Department Communication Disorders and an Associate Dean of the Graduate School at the University of Massachusetts, Amherst, has long been recognized by her students, colleagues and patients as the consummate mentor and professional. All those who come in contact with her for her tutelage, research activities, clinical abilities and expert advice respect her. She has received numerous teaching grants and awards at the University of Massachusetts, and is a three-time nominee for the Beltone Distinguished Teacher in Audiology Award. She was the recipient of the Honors of the Massachusetts Speech-Language-Hearing Association in 1990 awarded to her for her service as a sapient resource, confidant and friend to students and to colleagues. Baran is well known to all for her open door policy, and she maintains a balance between demanding instructor and supportive mentor. She readily shares her enthusiasm for audiology and, in the process, fuels a fire in her students to reach their maximum potential in the classroom, in the clinic, in the laboratory and in their careers. Baran’s caring demeanor, her understanding of audiology and her dedication to her students makes her the consummate teacher, allowing the knowledge domain to literally “come to life” in every interaction. Jane Baran is a source of inspiration and continues to provide a positive influence for her countless students, colleagues, patients and friends. MARCH/APRIL 2002 H OHNOH ONO ROSNROS R S OF THE AMERICAN ACADEMY OF AUDIOLOGY GARY JACOBSON JERGER CAREER AWARDS FOR RESEARCH IN AUDIOLOGY LINDA HOOD RESEARCH ACHIEVEMENT AWARD Gary Jacobson is honored with the Jerger Career Award for Research in Audiology, which recognizes his outstanding contributions to our field as a clinician, a pioneer and consummate researcher working in the areas of evoked potentials, interoperative neurophysiology, tinnitus and vestibular disorders. Throughout his entire career, Jacobson has always have been engaged in some research endeavor. He has published over 100 manuscripts in a wide variety of scientific journals. Jacobson is recognized as a leading expert in electrophysiological measures of audition, balance function and its testing, and self-assessment inventories. His work on developing protocols to determine functional status of patients and outcome measures for audiological protocols is without parallel working with colleagues on such inventories as the Dizziness Handicap Inventory, the Tinnitus Handicap Inventory and the Hearing Handicap Inventory. Jacobson is a founding member of the American Society of Neurophysiological Monitoring and currently serves on the Board and Scientific Advisory Committee of the American Tinnitus Association. He participates in expert panels for the National Institutes of Health, National Science Foundation and the Federal Drug Administration. He serves on numerous editorial boards for professional and scientific journals. He is currently the Editor in Chief of the American Journal of Audiology. It takes only one short moment with him to fully perceive his extraordinary humanity through his caring, wit, and collegial spirit. As the Division Head of Audiology at the Henry Ford Health System, he is regarded as a visionary leader, an extraordinary manager, a supportive supervisor, a gifted teacher and a skilled clinician. As the recipient of the Research Achievement Award, Linda Hood is one of those rare researchers who are equally gifted and respected for their scientific and their clinical accomplishments. Hood bridged the gap between hearing science and clinical audiology by developing a better understanding of audition in normal and disordered human auditory systems through applications of both animal and computer models. Hood’s research has strengthened our understanding of the underlying neurophysiologic mechanisms of fluency disorders and language deficits as well as the functional significance of the auditory efferent system and more recently, the characteristics of hereditary hearing loss. She has authored two textbooks, published over 60 scientific articles, and participated in hundreds of oral presentations at professional and scientific meetings. The quality of her research is evidenced by her success in obtaining extramural grants, having received well over a million dollars in support of her research endeavors. Hood is recognized by colleagues and students alike for her unselfish and resolute dedication to share her knowledge and time with others. Her passion for her profession is also defined by her exemplary professional service through her activities for many scientific and professional committees and by having served as the fourth President of The Academy of Audiology. Linda Hood has set the highest of standards for the scholar/clinician as the recipient of the Research Achievement Award, and she has done so with grace and charm. 2002 Audiology PAC Posters Are Here! Show your support for audiology by making a contribution to the American Academy of Audiology’s PAC. Stop by the PAC Booth at Convention 2002 (located in The Academy Center), and pick up your limited edition print from the “Caring for America’s Hearing” poster series. VOLUME 14, NUMBER 2 AUDIOLOGY TODAY 29 HO ONO RON SROS R S HNOH OF THE AMERICAN ACADEMY OF AUDIOLOGY ANNA NABELEK PROFESSIONAL ACHIEVEMENT AWARD JULIA ROSKAMP HUMANITARIAN AWARD GEORGE SPIRAKIS HUMANITARIAN AWARD 30 AUDIOLOGY TODAY The Professional Achievement Award this year honors a University of Tennessee faculty member who has made extensive, outstanding contributions in the understanding of room acoustics and was the first investigator to study systematically the combined effects of noise and reverberation on the speech perception of listeners with hearing impairment. Anna Nabelek is recognized as an authority on the degradation of acoustic cues by noise and by reverberation and, among acoustical consultants, she is considered the leading expert regarding room acoustics requirements for listeners with special communication needs. Nabelek’s work is routinely cited in the literature and her data are used as guidelines for designing classroom and lecture halls for listeners with hearing problems. Her comparative study of assistive listening systems was the first of its kind and allowed a more scientific approach to selection of assistive listening systems for a designated environment. Since those early studies, her work has found application in the design and implementation of speech enhancement systems where she has presented and published extensively. Nabelek has received continuous funding from the National Institutes of Health (NIH) for 21 consecutive years, from 1974 to 1995. Her current grant support funds research on the relation between acceptable noise levels and hearing aid outcome measures. She is a gifted scholar, a talented teacher and a skilled mentor. It is indeed our pleasure to recognize the remarkable contributions of Anna Nabelek with the Professional Achievement Award. There is no greater validation of Julia Roskamp’s merit for this year’s Humanitarian Award than our inability to notify her of this award because she was busy evaluating the feasibility of establishing a hearing clinic in Jos, Nigeria. Throughout her audiology career and often at her own expense, Roskamp has given unselfishly of her time and resources to serve less-fortunate children and adults with hearing loss in impoverished countries around the world. She has traveled to Haiti nine times since 1996 to evaluate hearing loss in children and adults. In Haiti, she has dispensed 180 hearing aids, established a classroom for young deaf children, helped establish the first eye and ear rehabilitation clinic, and developed the first earmold laboratory in that country. In 1999 and 2001, Ms. Roskamp traveled to Guadalajara, Mexico to evaluate hearing loss in children and adults through mobile clinics. In every instance, she has placed her work with the unfortunate and impoverished above her personal comfort and convenience to provide the necessary amplification and education. She gives tirelessly and unselfishly. Julia Roskamp is truly an outstanding and compassionate audiologist who exemplifies the best in our profession. Known as a “dedicated and sincere Ambassador of Audiology,” The Academy is pleased to honor Gregory Spirakis with the Humanitarian Award. Since the summer of 1997, Spirakis has provided hearing services to the children in Moldova, a country located between the Ukraine and Romania in the north central part of the former Soviet Union. Traveling to Balti that year, he was able to test and fit 25 children with hearing aids. His work was the first humanitarian efforts ever received by the residents of this Moldovan city. Following a 36-hour air trip and a 100 mile of road travel, Spirakis with his colleague, Sybil Prewit, spent six days providing audiological services for deaf and hard-of-hearing children in the region. When not seeing patients with hearing loss, he taught Moldovan doctors how to order and fit hearing aids from German and Swiss manufacturers. He continues to remain close to the people of Balti and he frequently corresponds to individuals in the region to answer questions about hearing, hearing loss and hearing aids. In addition, he continues to provide hearing aid batteries, earmolds and supplies. In May 2000, he returned to Moldova with $50,000 in donated supplies, antibiotics and audiology equipment, and purchased a building to provide for the hearing needs of the people that have touched his heart and soul. As a result of his sustained efforts and contributions, Gregory Spirakas has made the world a better place through global friendships and healthier children. MARCH/APRIL 2002 AMERICAN ACADEMY OF AUDIOLOGY • C O N V E N T I O N PHILADELPHIA 2 0 0 2 Amy Tan, Celebrated Author, to Address General Assembly! Attendees at the 14th Annual Academy Convention will be delighted to know that one of the most highly acclaimed writers of our time, Amy Tan, will be the Keynote Speaker at the Opening General Assembly in Philadelphia. Tan is a beloved, best-selling novelist whose works include The Joy Luck Club, The Kitchen God’s Wife, A Hundred Secret Senses, and two children’s books. AMY TAN, born in Oakland, California, was reared by parents who immigrated to the United States from China. Her family moved constantly when she was a child eventually settling in bustling Santa Clara, California. In a recent speech, Tan revealed that the frequent moves were difficult for her. “I moved every year, so I was constantly adjusting…living in my own imagination.” That imagination helped her win an essay contest at the age of eight and from that day on she dreamed of becoming a writer. Surrounded by influences from both Chinese and American culture, Tan has written about her difficulties assimilating into the mainstream, American world as a child, often at the expense of her Chinese heritage. Amy Tan Tan was educated at San Jose State University and the University of California at Berkeley and went on to become a consultant to programs for disabled children. Her novels depict the tensions between mothers and daughters as well as the relationship between Chinese American women and their immigrant parents. Influenced by the style of American author Louise Erdrich, Tan’s work has become emblematic of other American works of fiction that give particular attention to ethnicity, family history, and the articulation of female voices. Tan’s first novel, The Joy Luck Club, examines the relationships between four Chinese-born women and their American-born daughters. The critically acclaimed novel became the longest running bestseller on the New York Times 34 AUDIOLOGY TODAY bestseller list in 1989. The probing work has been translated into over 20 languages, including Chinese, and was transformed into an award-winning motion picture in 1993. Tan’s second novel, The Kitchen God’s Wife, focuses on a single mother-daughter relationship and describes the mother’s efforts to survive in China before and during World War II. Additional works by the acclaimed novelist include the children’s books The Moon Lady and The Chinese Siamese Cat and the novel The Hundred Secret Senses. In Tan’s fourth novel, The Bonesetter’s Daughter, a Chinese American woman traces her ailing mother’s past through a bundle of writings she has found. In addition to being a writer, Tan is a member of a “vintage garage” rock ‘n roll band called The Rock Bottom Remainders. Other members of the band include renowned authors, Stephen King, Dave Barry, and creator of “The Simpsons,” Matt Groening. The Academy expects a standing room only crowd as we welcome Ms. Tan to the podium at the 14th Annual AAA Convention on Thursday, April 18 at 10 am. MARCH/APRIL 2002 AMERICAN ACADEMY OF AUDIOLOGY C O N V E N T I O N • PHILADELPHIA 2 0 0 2 WHAT? You Wanna’ Be the CONVENTION PROGRAM CHAIR? The Academy’s annual The Philadelphia Convention is convention is a monumental practically around the corner and event that is the largest believe it or not, I feel great about gathering of audiologists in the what’s upcoming! We have a world! As such, the convention superb roster of courses and must provide attendees with events, and we are looking cutting edge technology in its forward to topping last year’s amazing Exposition, and Convention attendance! world-class education at Philadelphia is a fabulous venue beginning, intermediate and for this “history-in-the-making” advanced levels to meet the convention. I am proud of the President Angela Loavenbruck and Philadelphia Convention needs of audiologists in a hard work that went into Program Chair Barbara Packer discuss last minute details of The variety of practice settings. The Convention 2002, and am so A cademy’s 14th Annual Convention. convention must also provide satisfied with what promises to be optimal settings for attendees to the audiology event of the season! my Convention Program Committee. These network, to have meetings, and to just have were people I had worked with over the years. This has been an extremely rewarding fun with old and new friends! I asked audiologists to serve that I knew I volunteer opportunity for me to serve my could count on to meet deadlines and timelines profession and my audiology colleagues from So, I am often asked how and why would a as well as be innovators, “good thinkers” and busy audiologist take on the burden of around the world. It is an experience that I planners. I also realized that I needed to Convention Program Chair? How does one happily recommend to those members who cultivate a strong relationship with The organize, implement and manage this huge are looking for a way to become involved Academy national staff members in McLean, commitment while maintaining a full-time with The Academy. If you have questions, VA. Our national convention staff group is job, a more-than-full time family, and maybe watch for me in the convention halls of incredibly experienced, and I knew that they even maintain one’s sanity???? There is Philadelphia or feel free to write to me at could always be counted on to assist me and indeed a method behind this madness.... packerb@nova.edu. to offer support and guidance. I began the journey to Convention Program Chair by working on as many sub-committees EGISTRATION XPRESS as possible related to convention planning. I found it was helpful to learn about convention Wednesday, April 17 only (12-6pm). Badge Holder/Ribbon Pickup Counters will be from the best so, I volunteered at the State level conveniently located at the Marriott and Loews Hotels. If you pre-registered and received your badge (at Florida Academy of Audiology and at packet in the mail, you can pick up your badge holder and Convention materials and bypass the registration Florida Speech-Language-Hearing area at the Convention Center by redeeming your Convention Bag ticket at either of these hotels. Association) committees. I then volunteered at the National level — serving on the Local Arrangements Committee and the Education HUTTLE ERVICE Committee. Over the past three years, I Complimentary shuttle service will be provided from the official Convention hotels to the chaired the Sub-Committees on Local Pennsylvania Convention Center. Check the shuttle information signs in your hotel for schedules, Arrangements, Featured Sessions, and additional information, and frequency of service. Please contact The Academy’s Meetings Research Poster and Podium Committees. I Department at 1-800-222-2336 ext. 215 prior to your arrival in Philadelphia should you require participated in numerous planning meetings wheelchair accessible transportation. and on many national telephone conference calls. I went to many different conventions (in and out of our field) and I observed what went ECORDING well, and what did not. I asked many questions Unless otherwise noted, the Pre-Convention Workshops, General Assembly, Featured and kept copious notes on the answers as well Sessions, Instructional Courses and Research Podium Presentations offered at Convention 2002 as my observations of meetings. will be recorded and for sale. An order form will be included with materials distributed in your Convention packets. Cost for the recordings will be $12 if purchased during Convention 2002 and But, the most important thing before taking the $13 if ordered by mail following the Convention. Inquiries should be referred to: Hour Recording reins, was to assemble the very best people I Company, P.O. Box 1299, St. Petersburg, FL 33731 (neil@hourrecording.com). could to serve as Sub-Committee Chairs on R E NEW! S S R VOLUME 14, NUMBER 2 AUDIOLOGY TODAY 35 AMERICAN ACADEMY OF AUDIOLOGY C O N V E N T I O N • PHILADELPHIA 2 0 0 2 New Night and New Time! Opening night reception to be held on Wednesday this year! The 14th Annual Convention & Expo officially kicks off on Wednesday night this year with the Opening Night Reception. Attendees will have an opportunity to meet old friends and enjoy food and libations in an atmosphere of cool jazz in the Grand Hall of the Pennsylvania Convention Center. The Grand Hall and Ballroom occupy the renovated Reading Terminal Train Shed, the oldest surviving single-span arched train shed roof structure in the world, and the only one of its kind remaining in the United States. Few venues offer the colorful past of this historic setting. In the 1880s and 1890s, great train terminals sprung up in many of the nation’s large cities as the Industrial Revolution chugged on and corporate competition grew. One manifestation of this corporate rivalry was architectural braggadocio, a phenomenon in which giant railroads were building magnificent palaces for their passenger trains, their riders, and, most of all, their own corporate images. In 1889, the Reading Railroad announced it would build a state-ofthe-art train shed in Philadelphia at 12th and Market Streets. The new train shed promised to be the biggest of them all, fronted by a splendid pink and white eight-story office building. Fortunately, after much debate, it was decide that the markets currently occupying the same location on which the railroad proposed to build its new terminal would be purchased for one million dollars. The markets would be relocated within the new train shed beneath the elevated rail tracks. Reading’s new train shed would be different from all others in that it had a gastronomic bazaar tucked away in its cellar. The Reading Railroad Terminal opened in 1893. The exterior of the building reflected the traditional construction materials of the historic Philadelphia streetscape; internally, it combined state-of-theart-meeting facilities with a hotel-like ambiance. The eight-story Reading Terminal Headhouse lodged the original administrative offices, lobby, and ticket office of Reading Train Station. From 1893 until the Reading Train Station ceased operations in 1984, the station served as a terminus for millions of commuters, shoppers and visitors to Philadelphia. In 1985, the train shed above the Market fell silent when the city’s commuter-rail system was rerouted to bypass the terminal. After several years of negotiations and false starts, the Pennsylvania Convention Center Authority was created to convert the Reading Terminal into a spectacular entranceway to the new Convention Center. Philadelphians, with fire in their eyes, immediately demanded assurances that the venerable gustatory jewel under the silent tracks would be part of the rehabilitation plan for the building. It was agreed and construction to revitalize the Market began in the early 1990’s. The Reading Terminal Headhouse opened its doors as the Pennsylvania Convention Center’s new entrance in February of 1998. The renovation of the facility also preserved the Reading Terminal Market on the ground level of the Train Shed, maintaining the continuous use of that location as a market place since 1653. Located in the heart of downtown Philadelphia, the marketplace makes this Convention Center one of the few such major facilities actively integrated into an urban center allowing visitors access to a host of restaurants, shops, cultural institutions and other downtown amenities. Attractions in Downtown Philadelphia Independence National Historical Park: The popular park includes the Visitors Center, Liberty Bell, Independence Hall, Congress Hall, Old City Hall, New Hall Military Museum, Edgar Allen Poe National Historical Site and other favorites. It is open daily from 9 a.m. to 5 p.m. Admission is free. Call 215-597-8974. Betsy Ross House: The restored twostory colonial home is open Tuesday to Sunday from 10 a.m. to 5 p.m. A $1 contribution is expected. Call 215-627-5343. Fireman’s Hall: The restored 1903 firehouse, with original equipment from 1731 to 1907, is open Tuesday to Saturday from 9 a.m. to 5 p.m. Admission is free. Call 215923-1438. Fairmount Park: The park includes the Horticultural Center, Japanese House and Gardens, and many authentic early-American 36 AUDIOLOGY TODAY houses, including Strawberry Mansion, Belmont Mansion and Ohio House. The park is open all year, as are most of the houses. Standard admission is $2.50. Franklin Institute Science Museum: This facility includes the Science Center, Fels Planetarium, Mandell Futures Center, Tuttleman Omniverse Theater and Benjamin Franklin National Memorial. The hours and admission prices vary. Call 215-448-1200. Academy of Natural Sciences Museum: Exhibits include Outside-In, the Dig, Spiders and Project Dinosaur. The museum is open weekdays from 10 a.m. to 4:30 p.m.; weekends and holidays from 10 a.m. to 5 p.m. Admission is $6.50 adults and $5.50 for children 3 to 12. Call 215-299-1000. Philadelphia Museum of Art. Founded in 1876, the museum includes art from Asia, Europe and the U.S. It is open Tuesday to Sunday from 10 a.m. to 5 p.m. (until 8:45 p.m. on Wednesday). Admission is $7 for adults, and $4 for children 5 to 17, students with IDs and seniors. Call 215-763-8100. MARCH/APRIL 2002 AMERICAN ACADEMY OF AUDIOLOGY • C O N V E N T I O N LUNCHEON PRESENTATIONS BY OUTSTANDING STUDENT RESEARCHERS The Student Research Forum & Luncheon presents an excellent opportunity to explore the results of extraordinary research projects completed by audiology graduate students. Each award recipient, who will receive a $500 cash award from The Academy along with a plaque recognizing his or her achievement, will discuss the results of their award-winning research. In addition to basking in the light of exceptional research, participants will enjoy a complimentary lunch. Take the opportunity to hear the best in audiology graduate student research and to interact with these students and their advisors by attending the Student Research Forum and Luncheon on Friday, April 19th from 11:30am to 1:00pm. Student Research Winner and Presenter: Rachael Frush SR 101 Evaluating the Benefit of Directional Patterns in Hearing Aids The investigator measured functional benefit from specific directional patterns in listeners with hearing loss. Participants were fit with Starkey prototype digital hearing aids using NAL-NL1 guidelines. Real-ear polar patterns for individual listeners were measured, and individual differences reported. Participants completed laboratory tests comparing the directional patterns in several real-world environments. The research analyzed resulting differences in speech recognition, sound quality and listener preference. Advisors: Dianne Von Tasell & Peggy Nelson Student Research Winner and Presenter: Stephanie Leigh Adamovich SR 102 Evaluation of Personal FM System Using the HINT This study examined the sensitivity of the Hearing in Noise Test (HINT) to changes in listener performance associated with the use of a personal FM system. Sentence reception thresholds of 20 adult listeners with normal pure tone thresholds were obtained using HINT procedures with and without a personal FM system. Significant changes in HINT results were obtained when the FM system was employed, suggesting that this test may be appropriate to evaluate FM system benefit Advisors: James Dean & Ted Glattke Student Research Winner and Presenter: M. Samantha Lewis SR 103 Speech Perception in Noise: Directional Mics or FM Systems The present investigation compared hearing aids in omnidirectional mode (HA), hearing aids plus directional microphones (HA+DM), and hearing aids coupled to Frequency Modulation (HA+FM) systems in improving speech perception for individuals with sensorineural hearing loss. Speech perception was assessed by HINT sentences, while multitalker babble served as the noise competition. Results indicated that while all amplification systems improved speech perception, the HA+FM configuration provided the greatest enhancement in speech perception. Advisors: Michael Valente & Carl Crandell Student Research Winner and Presenter: Nadine Anne Jacob SR 401 An Age-Related Influence on Spatial Audiometry Nadine Jacob explored whether the age-related decline in dichotic listening reflects a reduction in spatial hearing. Older subjects were grouped according to dichotic performance and compared to younger subjects on a virtual listening task. Word recognition scores were obtained in noise at two signal-to-noise ratios. Results showed a significant left ear performance reduction in older subjects with dichotic deficits. Advisors: Brad Stach & Walter Green Student Research Winner and Presenter: Saravanan Elangovan SR 801 Endogenous vs. Exogenous Origins of Mismatch Negativity ERP This industrious student investigated the relationship between the size of the mismatch negativity response and the strength of neuronal refractory/recovery effects in 12 adults. In tests where identical standard or deviant auditory stimuli were presented either alone or in oddball stimulus sequences, both MMN and refractory difference waveforms were derived from the N1 and P2 components of the EEG. A significant correlation occurred between MMN size and neural refractoriness suggesting contamination effects of refractoriness on the MMN. Advisor: Jerry Cranford 38 AUDIOLOGY TODAY PHILADELPHIA 2 0 0 2 RESEARCH COMMITTEE SPONSORS TWO FEATURED SESSIONS The Research Committee has devoted special attention to creating two Featured Sessions that are designed to focus attention on research that is essential for expanding the scientific base of audiology. The first session, Behavioral Measures & Consequences of Cochlear Nonlinearity, will be presented by Andrew Oxenham, an acclaimed research scientist and principle investigator at the Massachusetts Institute of Technology. Oxenham holds a PhD in Experimental Psychology from the University of Cambridge in England and is a faculty member of the Harvard-MIT Speech and Hearing Sciences Program. The special research presentation will discuss the following: Physiological studies have shown that sound processing in the healthy cochlea is highly nonlinear. In particular, quiet sounds are amplified, while loud sounds are not. This “dynamic compression” is lost when the outer hair cells in the cochlea are damaged. The perceptual effects of cochlear compression and a loss thereof, in normal and impaired hearing, will be reviewed. Methods for estimating cochlear compression in humans using behavioral techniques will also be discussed. A second research presentation entitled Effects of Dyslexia & ADHD on Auditory Temporal Processing will be presented by Lincoln Gray, celebrated scientist and Professor and Director of Research at the University of Texas Medical Center in Houston. Gray received a dual PhD in Neuroscience and Zoology from Michigan State University. The second research presentation will confer the following information: Significant deficits in auditory processing in reading disabled (RD) children have been found, but only in tasks involving rapidly changing speech or speech-like sounds. Comorbid attention deficit disorder (ADHD) causes additional hearing deficits. The effects of RD and ADHD on auditory processing seem additive, and deficits in many takes are only seen in children with both RD and ADHD. The speaker will present research that proves that ADHD also causes an increase in false-alarm rates in the presence of a distracting masker. MARCH/APRIL 2002 AMERICAN ACADEMY OF AUDIOLOGY C O N V E N T I O N Don’t Miss • PHILADELPHIA 2 0 0 2 these events at the 14th Annual Convention!! Unveiling of Exposition 2002 The Grand Opening of the Exhibit Hall will take place Thursday, April 18, at noon immediately following the General Assembly. With more than 200 companies exhibiting, attendees will be introduced to the newest innovations and technologies designed to make your practice setting operate more efficiently. Exhibit Hall Hours: Thursday, April 18 noon–6:00pm Friday, April 19 10:00am–5:00pm Saturday, April 20 10:00am–4:00pm reception also provides a wonderful chance to network and collaborate with colleagues who work in a variety of practice settings around the globe. In addition, partakers can seize the opportunity to get acquainted with Student Volunteer Orientation It takes the efforts of hundreds of volunteers to make The Academy’s Convention a success. Once again this year, over 300 student volunteers from around the country are expected to contribute a few free hours of their time to participate in the Student Volunteer Program. In exchange for helping with Convention, volunteers receive complimentary registration to the 14th Annual Convention & Expo. All Student Volunteers are required to be in Philadelphia to attend the Student Volunteer Orientation that will be held on Wednesday, April 17 from 5-6pm. Following the completion of the orientation, convention-goers can partyon at the Opening Night Reception that immediately follows. Academy International Reception Convention attendees are in for a treat when they attend the International Reception at the Marriott Hotel on Thursday evening. What a fabulous opportunity to get to know colleagues visiting from abroad! The VOLUME 14, NUMBER 2 the leadership of the American Academy of Audiology. This year, the International Award recipient will be honored during the reception and will make a few brief remarks that are certain to inspire enthusiastic attendees. Services at 800-776-4500 or e-mail cgroetsch@siemens-hearing.com. Open Houses For the second year in a row, several universities will use Saturday night from 6:30-8:30pm to invite students and alums to mingle with professors and administrators. The Academy initiated the Open House concept last year and the overwhelming success of the affair created another Convention tradition. Last year’s event was so successful that the Academy has invited state organizations to participate this year. Enjoy a great ending to the Convention by attending a party sponsored by your alma mater or state organization and revel in the company and stimulating conversation of current and former schoolmates and colleagues. Check your final program for room locations. Trivia Bowl and Reception Participants certainly will want to make room in their busy Convention schedules to attend the Trivia Bowl on Saturday, April 20 from 4:30-6:30pm. Each year, seasoned veterans, practitioners and researchers vie for the title of Trivia Bowl Champs. The battles can become quite ruthless! Get some friends together and start a team of your own this year, and challenge your memory and your knowledge while joining colleagues for drinks and hors d’oeuvres. The overwhelmingly successful student category will once again be offered allowing students to compete against each other. The kings of trivia, Jerry Northern and Gus Mueller, will serve as hosts for this fun-filled event! For more info, contact Siemens Marketing AUDIOLOGY TODAY 39 AMERICAN ACADEMY OF AUDIOLOGY • C O N V E N T I O N STOP Don’t pass the Academy Center /Check Us Out! Check out The Academy Center for the latest and greatest Academy products and Convention gear. This is where you’ll find interactive marketing tools, educational products, and special Convention 2002 souvenirs to add to your collection. Remember to save plenty of room in your suitcase! This year, The Academy Center will also include the following organizations: AAA Foundation Once again, the AAA Foundation will be raising funds for the “Enable and Assist” program. This program proves funding for practicing audiologists who wish to return to school to obtain a doctorate degree. The “Enable and Assist” program also provides scholarships, grants and low-interest loans to qualified audiologists enrolled in accredited doctoral programs. In addition to the booth, the AAA Foundation will be auctioning some fantastic items at The Academy Honors reception on Thursday evening. International & Diversity Center The International and Diversity Center is a place for international visitors to have their questions answered. All audiologists can pick up translated literature, find out about upcoming events to be held abroad, and obtain application forms for The Academy Research/Humanitarian Grant and AuD scholarships for culturally and linguistically diverse populations. American Academy of Audiology PAC The AAA-Political Action Committee (PAC) assures members that their voices will be heard and represented in Washington, D.C. The Academy’s political resources are used solely to increase awareness and to promote the audiology profession. In the past year, the AAA-PAC has made historic progress in the recognition of our profession. Please stop by, pick up a poster with each donation, and help advance our cause. Your support is an investment in your future! PHILADELPHIA 2 0 0 2 National Association of Future Doctors of Audiology (NAFDA) NAFDA is a professional student organization dedicated to the advancement of education and technology training in the profession of Audiology. NAFDA supports and promotes the AuD degree as providing the standard of education needed to prepare audiologists for the changing health care system. NAFDA provides assistance to students involved in a variety of research and outreach endeavors. American Board of Audiology (ABA) Board Certification in Audiology — The profes sional crede ntial administered by audiologists for audiologists. You can submit your application for ABA Certification at the ABA booth in The Academy Center. The Board has waived the $75 application fee through July 4, 2002. Take advantage of this special discount today! President Angela Loavenbruck Invites Audiologists to Make History in Philadelphia! THE WORD IS OUT... Philadelphia is the place to be in 2002! That’s great news for the 7,000 audiologists we expect to see at the American Academy of Audiology’s 14th Annual Convention & Expo, April 17–20 at the Pennsylvania Convention Center. I hope you’re planning to be one of them. At Convention 2002, you’ll be learning about new audiology research, seeing the latest in hearing technology, and catching up with colleagues, both old and new. Be sure to join us for cutting edge Featured Sessions on such 41 AUDIOLOGY TODAY topics as genetic hearing loss and hair cell regeneration. Join us for hundreds of educational sessions, a new focus on consumers and an exhibit hall that will take your breath away. Philadelphia offers a fabulous backdrop for Convention 2002. Within a day’s drive for 40% of the country’s population, Philadelphia brings together history, health care and higher education in an unforgettable style all its own. The Pennsylvania Convention Center, with its historically certified Reading Terminal Train Station, is one of the finest meeting spaces in all of America. The Liberty Bell and Independence Hall will motivate you as you walk the streets of our Founding Fathers. The restaurants will delight, the shops will inspire, and the nightlife will dazzle. From cutting edge culture to cobblestone streets, The City of Brotherly Love offers something for everyone. (If you want to see for yourself, just visit the Philadelphia Convention & Visitors Bureau Web site www.pcvg.org.) So what are you waiting for? Join us in Philadelphia for the American Academy of Audiology’s 14th Annual Convention & Expo...and you’ll be part of “History in the Making.” MARCH/APRIL 2002 AMERICAN ACADEMY OF AUDIOLOGY • C O N V E N T I O N PHILADELPHIA 2 0 0 2 It’s not too late – Sign up for a Pre-Convention Seminar! Once again, the 14 th Annual Academy Convention will offer a plethora of educational opportunities for audiologists of all ages in all practice settings. Wednesday has been set aside by the Program Committee as a day to expand the Convention by allowing attendees an opportunity to derive additional educational information organized by the Education Committee. Participants can spend an entire day or part of a day discovering fresh insights into the latest developments in the field of audiology. Space is limited for these exceptional courses. Those intending to participate should register online at www.audiology.org before traveling to the Convention. Wednesday, April 17, 8:30am–12:30pm Exceptional Customer Service = $$$ Experienced practitioners Holly Hosford-Dunn, Gyl Kasewurm and Frank Butts will present this thoughtprovoking seminar on customer service. Excellence in customer service is the hallmark of business success and can be the key differentiator between competitors in any field. When a company’s service is exceptional, customers are more likely to perceive benefit and to spread favorable word-ofmouth impressions. But what exactly is exceptional service? The presenters will discuss a model for creating a team approach to customer service and will provide information on portraying exceptional customer service through advertising and marketing efforts. In addition, the presentation will provide practical insight into ensuring that exceptional customer service touches the heart of the business and remains the highest priority for the practice and staff. Wednesday, April 17, 1:30pm–5:30pm Achieving Optimal Reimbursement Presenters Paul Pessis and Alan Freint are sure to stimulate interest in this topic. By far, the biggest hurdle that practicing audiologists face is keeping abreast of changes in reimbursement, legislation and insurance coding. At VOLUME 14, NUMBER 2 frequent intervals, rules and regulations are revised, potentially impacting our daily lives. Since there is no publication that summarizes this information, this workshop will distill the various items into a workable course. The intent of this seminar is to bring to the forefront the most important and pressing aspects of the challenges day-to-day audiology. The seminar will examine Medicare Provider status rules of proper billing; ICD-9 coding; Specificity insurance and reimbursement; Establishing a fee structure; Interpretation of Explanation of Benefit statements; Maximizing payments; Electronic billing and other informative topics. Wednesday, April 17, 9:00am–5:00pm Diagnosis and Intervention for Infants with Hearing Loss As Universal Newborn Hearing Screening Programs become a reality in many states, audiologists are realizing a need to re-tool and update their practice skills. Experts from health centers and universities across the country including Wendy Hanks, Patricia Chute, Allan Diefendorf, Michael Gorga, Vishakha Rawool and Jackson Roush will provide a full day of education in physiologic and behavioral assessment approaches, amplification tactics including assistive devices and cochlear implants, and family-centered counseling approaches. The morning session will focus on physiologic and behavioral assessment by providing information on family counseling and protocols for diagnostic use of Auditory Brainstem Response and Steady State Evoked Potentials, behavioral assessment techniques for infants, and counseling families of newly identified children. The afternoon session will emphasize protocols for providing optimal amplification and validating the appropriateness of amplification for infants. This course is intended for a range of attendees, including beginners and novices. Audiology Higher Education: From Student Recruitment to Accreditation Co-sponsored by the Council of AuD Program (CAuDP) This session, presented by Robert Sevier and Karen Kershenstein, will spotlight emerging trends that can impact a University’s ability to recruit students, raise dollars, and market our training programs. The first part of the program (90 minutes) is on the creation of an integrated marketing strategy. The second half of the morning (90 minutes) is designed to focus on developing a brand to attract students and donors to the profession and our respective university programs. In addition, a panel of leaders in audiology professional education will be assembled to discuss emerging issues for education. Audience participation will be encouraged. The discussion will include State licensure issues; The fourth year of training; Recognition of Doctor of Audiology as a first professional degree; Preserving the integrity of the research doctorate; and Emerging issues related to audiology education. Vestibular Grand Rounds: Diagnostic and Treatment Challenges Dizzy-gurus Richard Gans and Gary Jacobson will discuss the diagnosis and treatment of vestibular and balance disorders. Audiologists who wish to advance their knowledge base and pursue vestibular and balance specialization, particularly with challenging patients, should find this workshop highly beneficial. A Grand Rounds format will be used to present a variety of interesting and challenging cases with children and adults. Background information, descriptions and explanations will be presented. Although balance disorders affect individuals throughout the lifespan, dizziness is the most common complaint of persons over the age of 70. The purpose of this segment of the presentation will be to describe the epidemiology of falls in the elderly, endogenous and exogenous risk factors associated with falls, assessment tools and intervention methods. AUDIOLOGY TODAY 43 WA S H I N G T ON WAT C H DIRECT ACCESS FOR MEDICARE BENEFICIARIES s you know, AAA and The Academy of Dispensing Audiologists (ADA) have been urging the Centers for Medicare & Medicaid Services (CMS) to eliminate Medicare’s physician referral requirement for audiologic diagnostic tests. Such a change would allow Medicare beneficiaries to go directly to an audiologist for hearing and balance tests. In the past, CMS has raised three concerns about permitting Medicare beneficiaries direct access to audiologists: (1) CMS has stated that it may lack statutory authority to make this change; (2) CMS has expressed concerns about the impact of direct access on patient care; and (3) CMS has raised concerns that eliminating the physician referral requirement might lead to over-utilization of audiology services and increase costs to the Medicare program. While AAA and ADA have not received an answer from CMS, these recent developments bring us one step closer. METAWORKSREPORT FINDINGINSUFFICIENT DATA REGARDING A CMS DECLINES TO INITIATE A NATIONAL COVERAGE DECISIONREVIEW PROCESS As last reported, AAA and ADA had formally requested that CMS initiate a National Coverage Decision to allow Medicare beneficiaries direct access to audiologists for diagnostic tests. By letter dated January 11, 2002, CMS declined to do so. The reasons for this decision were: (1) the physician referral requirement is embodied in a regulation (42 C.F.R. § 410.32) and eliminating the requirement would require notice-and-comment rulemaking to amend that regulation; and (2) the physician referral requirement is needed to ensure that diagnostic tests are medically necessary. While not what we had hoped for, the CMS response does contain some positive elements. First, the letter implies that CMS has the statutory authority to allow direct access. By stating that the physician referral requirement can be eliminated by amending its regulations, CMS is effectively saying that such a change would not require legislation. In addition, the letter suggests that CMS’ main reason for not moving forward with direct access has more to do with cost concerns than patient care concerns. The letter characterizes the physician referral requirement as a way to ensure that audiology tests are medically necessary and not “screening.” (If you have any data showing that other health insurers that already allow direct access to audiologists for diagnostic testing have not experienced overutilization, please share it with The Academy.) The decision on direct access now goes to CMS’ Center for Medicare Management (CMM). AAA will check on the status of the issue and will push to receive a final decision as soon as possible. An answer from CMS, even an unfavorable one, would be helpful, because it would allow us to move forward by raising this issue at a higher level In other news, CMS has delayed the effective date for the 2002 Medicare payment rates for hospital outpatient services. The new 2002 rates will go into effect at an unspecified date but no later than April 1, 2002. In the meantime, CMS will pay hospitals for outpatient services using the payment rates in effect on December 31, 2001. CMS also has clarified that audiology graduate students (i.e., AuD graduate students in their fourth year) may participate in providing services to Medicare Part B beneficiaries, provided a qualified audiologist is in the room for the entire session, directs the services, is not engaged in treating another patient or doing other tasks at the same time, is responsible for the assessment/treatment of the patient, is recognized by the beneficiary as the responsible professional, and signs all documentation. Marshall Matz CLINICAL OUTCOMES OF PATIENTS WHO SEE AN AUDIOLOGIST WITHOUT A PHYSICIAN REFERRAL Last year, CMS referred the direct access issue to its sister agency, the Agency for Healthcare Research and Quality (AHRQ), and AHRQ in turn referred the issue to MetaWorks, one of its Evidence-based Practice Centers. MetaWorks was given a narrow charge: review the recent literature (January 1, 1996 - August 1, 2001) for reliable studies regarding health outcomes for patients with hearing loss or dizziness who see an audiologist without being first examined by a physician. MetaWorks’ report concludes that the existing literature does “not provide any direct evidence or clinical trial data addressing the clinical outcomes of patients who see audiologists for preliminary evaluation of hearing loss or dizziness…” In other words, the literature is too limited to draw any conclusions regarding the clinical impact of direct access. The report, however, expresses some doubts about allowing patients complaining of dizziness to see an audiologist first. According to the report, it is “essential that practitioners who evaluate patients with dizziness rule out the rare but critical diagnoses” of potentially life-threatening conditions (e.g., ischemic heart disease, cardiac arrhythmias). However, MetaWorks was not certain that audiology students receive instruction and experience in ruling out life-threatening causes of dizziness. In addition, according to the report, the “vast majority of patients with dizziness do not require audiological examination.” The report’s inconclusive conclusion is not a surprise. AAA was aware of the lack of literature on this issue. Nevertheless, AAA feels that CMS is unlikely to argue that direct access to audiologists compromises patient care when it is already permitted by the Veterans Administration, the Federal Employees Health Benefit Program, and many private health plans. Submitted by Marshall L. Matz, Esq., and Robert Hahn, Esq., Olsson, Frank and Weeda, PC, Washington, DC and Craig Johnson, AAA Governmental Affairs Chair, Baltimore, MD VOLUME 14, NUMBER 2 AUDIOLOGY TODAY 45 THE AUDIOLOGY MATCHING PROGRAM FOR AuD STUDENTS Ian Windmill, Louisville, KY; A skills validation study completed by ASHA in 1995 highlighted the differing perspectives of university programs and practicing audiologists in terms of the necessary knowledge and skills a student should possess at graduation. This study found the academic and experiential priorities established by universities for their graduates did not match the priorities of practicing audiologists. These results served to validate the long-standing criticism of university programs regarding their ability to prepare students to meet the demands of contemporary audiologic practice. The advent of the AuD degree programs and the transition of audiology to a doctoring profession has provided academic programs with the opportunity to rethink academic training including the clinical experience afforded students. Taking advantage of this opportunity, clinical audiologists and university programs have joined to create the Audiology Matching Program (AMP). The AMP is a national program that “matches” 4th-year students from university programs to dynamic clinical sites who have a declared commitment to the education of audiology students. In this manner the universities and clinical sites undertake a joint responsibility for education and training of the next generation of audiologists THE EXTERNSHIP EXPERIENCE The fourth year of an AuD program is generally held to be a full-time clinical experience and students are required to spend the majority of their time in patient care activities. Many universities are unable to provide the volume of patient care activities this would require, and therefore must rely on external sites to provide this training. The AMP is a method to facilitate this link, particularly with sites distance to the university. As this program will utilize clinical sites external to the university and prior to graduation, the term “externship” has been adopted as the appropriate descriptor of this program, although clinical sites will be free to use appropriate related terms, e.g. intern, resident, etc., as descriptors. The externship experience is intended to provide the student with a broad based clinical experience in the diagnosis, treatment, management and prevention of hearing loss. Examples of a broad based experience include exposure to areas such as diagnostic audiology, amplification, cochlear implants, pediatric audiology, counseling, 46 AUDIOLOGY TODAY Barry Freeman, Ft. Lauderdale, FL; and patricia kricos, Gainsville, fl assessment and management of vestibular disorders, educational audiology, audiologic treatment, auditory processing disorders, etc. Few sites may be able to provide the entire set of experiences necessary to embrace all these areas, however, sites should be able to provide some significant degree of diversity. Moreover, an externship site does not have to be defined narrowly as a single clinical entity. The externship experience may be provided at a single site, multiple sites, or in a consortium arrangement. THE MATCHING PROCESS A matching program provides a systematic and fair process to help students obtain externships in a clinical location of their choice, and to help clinical locations obtain students who complement their practice. The most common use of matching occurs in medicine whereby students graduating from medical school are “matched” to residency training sites. Oneyear prior to the beginning of their 4th year, AuD students will be provided with a listing of all participating externship sites in the country. This listing will include the practice location and type, the staff, types of patients served, affiliated sites, salary and benefits, etc. Approximately nine months prior to the externship, students will begin to apply directly to the externship sites they feel meet their educational needs or professional direction. Externship locations will interview and evaluate each applicant according to their particular standards and/or needs. After the completion of the interview process, both students and the clinical sites will submit confidential “ranking” of their preferences. A computer program will then match the students to clinical sites based entirely on the preferences of each as stated in the submitted rankings. The result is that each student is placed with the most preferred externship locations that also ranked the student, but who did not fill their positions with more preferred applicants. Conversely, the clinical sites are matched with their most preferred students who did not match to other sites. The matching process uses the rank ordering of preferences by both the student and the clinical sites, with an algorithm that sorts through the myriad of possibilities to match student preferences of specific clinical sites to the sites preferences of specific students. Because the AMP is a national program, all participating universities will be linked to every participating externship site. Doctor of Audiology students from any university may participate in the program. CRITERIA FOR CLINICAL SITES While similarities between the externship experience and the Clinical Fellowship Year may be obvious, several important distinctions can be made. First, the CFY was a postgraduate experience where the externship is an experience obtained prior to graduation. A second distinction is the rationale behind the experience. The CFY experience assured the opportunity for professional guidance that was at the discretion of the graduate and supervisor. The externship program requires that clinical sites have specific educational components, supervision by on-site professionals, and a relationship with the student’s university program. Finally, the externship experience will utilize a computerbased process to facilitate the matching of the students to the sites, negating the need for clinical sites to commit resources to advertising, recruiting and hiring. COMMITMENTS Successful implementation of the AMP will require a unique and daring commitment from universities, students and host clinical sites. Universities will have to buy into a program that is coordinated on a national level rather than a local level, and thus will have to relinquish some control over student placement. Universities must also understand that not all students will be matched in the program, and that the responsibility for 4th year training still resides within the university program should this occur. Clinical sites must commit to the idea of accepting and training students as much as a year in advance of the match. Clinical experiences, benefits and educational commitments must be met. In addition, there is no guarantee of matching a student to site, yet the site must still be a committed participant in advance. Students who commit to the matching program must agree to accept the will of the computer match otherwise the process becomes superfluous. Other students who were desirous of a particular site would be denied the opportunity, and sites that counted on having a particular student would also be denied important opportunities. BENEFITS Universities must expend valuable yet shrinking resources in locating, evaluating MARCH/APRIL 2002 THE AUDIOLOGY MATCHING PROGRAM FOR AuD STUDENTS and negotiating sites that can meet the needs of 4th year students. As every AuD program must provide this experience, the total dollars expended across the country in this endeavor is substantial. The AMP will provide a means of developing a national listing of clinical sites that meet criteria for educational experiences, thereby reducing the costs to individual universities. These same benefits will accrue to clinical sites participating in the externship program. Externship hosts can fill personnel needs while keeping costs low. Compared to students completing a master’s degree, AuD students will bring a more substantive knowledge base, a greater range of clinical skills, and more overall experience into the 4th year. This should be of practical benefit to the clinical site both in terms of a reduction in time necessary to “train” the new employee as well as in the overall financial return to the practice. The audiology matching program is the result of a collaborative effort between university programs, audiology practice sites and professional organizations which collectively have recognized the need to work jointly in assuring not only the appropriate evolution of the profession, but also in assuring the integrity of the educational process. The Audiology Matching Program (AMP) provides a process by which 4th year audiology students can obtain positions in dynamic clinical environments to complete the experiential component of their training. The AMP presents a unique and dynamic opportunity to further enhance the training of students as well as strengthen the relationship between universities and audiologic practices. If you would like to consider being an externship site and participate in the Audiology Matching Program, contact one of the individuals listed below, the American Academy of Audiology, or attend the Round Table discussion of the program at the 2002 Convention in Philadelphia. Ian Windmill, imwind01@louisville.edu Barry Freeman,freemanb@fcae.nova.edu Pat Kricos, pkricos@csd.ufl.edu Ross Roeser, roeser@callier.utdalla.edu Deborah Carlson, dlcarlso@utmb.edu David Fabry, fabry.david@mayo.edu VOLUME 14, NUMBER 2 Criteria for AuD Externship Sites The following represent general criteria that clinical sites must meet in order to be considered as a participant in the AuD Audiology Matching Program. These are preliminary criteria and more substantive criteria will evolve as the matching program matures. These criteria were developed by a panel of university faculty and practicing audiologists. The audiology externship is an organized clinical training program that, in contrast to supervised experience or on-the-job training, is designed to provide the intern with a planned, programmed sequence of training experiences. Clinical sites must recognize that a fundamental focus and purpose of the externship is assuring breadth and quality of training. • The externship site has a clearly designated licensed, certified and/or registered audiologist who is responsible for the integrity and quality of the training experience and has a contractual employment agreement with the agency to be present at the training facility for a minimum of 20 hours a week. • Extern supervision is provided by staff members of the externship agency or by qualified affiliates of that agency who carry full responsibility for the cases being supervised. Supervisors need to be clearly designated by the agency as clinically responsible for all patient care activity. Facilities and supervisors must be in compliance to all federal and/or state laws and regulations regarding supervision of students. • Training sites must be willing to sign the respective affiliation agreement of the academic program of the matched student. • The externship experience must provide a broad based clinical experience in diagnosis, management, treatment and prevention of hearing loss across a variety of patient populations for each extern. • Institutions offering an audiology externship programs must provide facilities and equipment adequate to permit achievement of program objectives. • A significant majority of the student’s time in the externship program should be devoted to the direct delivery of hearing health care which includes preparation, patient contact, report writing, and associated activities related to the care of a patient. • The externship must include didactic activities such as case conferences, seminars, inservice training, or grand rounds. • The internship level audiology trainees may have a title such as “intern,” “resident,” “fellow,” or other designation of trainee status. • Externship programs must make available descriptions of their training program that give their applicants and interns a clear understanding of the program in terms of the program’s training goals and objectives, training methods, content, and curriculum, training resources, and the sites at which training and services are provided. For programs with multiple sites, clear descriptions are given for each site of services rendered by externs, supervision offered, and involvement of the training director. • Internship programs have documented due process procedures, including notice, hearing, and appeal for externs. These procedures are given to externs at the beginning of the training period. • The externship should be a minimum of 1500 hours and must be completed in no more than 12 months. The 1500 hours must be in activities directly related to patient care, but is not restricted to face-to-face contact with patients. • Externship sites must agree to conform to all requirements regarding the necessity to evaluate the extern in a manner prescribed. • Externship sites are required to issue a certificate of externship completion to all externs, which includes the word “audiology,” who successfully complete the program. AUDIOLOGY TODAY 47 INTEGRATED ORAL DEAF EDUCATION APPROACH: NEW CHALLENGES, NEW REWARDS, BETTER OUTCOMES Linda Dye, Audiologist and Director of the CCHAT Center-San Diego A large and growing body of research demonstrates what oral deaf educators at OPTION Schools such as the CCHAT Center-San Diego see every day: with early identification, today’s advanced technologies, and intensive early education, it’s possible for even profoundly deaf children to learn to listen and talk in step with their normal-hearing peers. At OPTION Schools, a nationwide network of private schools that specialize in the auditory-oral deaf education approach, audiologists are an essential part of the team that helps children maximize auditory and speech potential, with the goal of preparing them for mainstream education as early as possible. As part of a team, the educational audiologist not only fits hearing aids and sets cochlear implants for very young children, but also offers a much wider range of services, including aural habilitation and parent counseling. INFANTS ANDIMPLANTS Where educational audiologists were once primarily in the business of helping toddlers play catch up, today we meet most patients as infants, and are able to guide them through a normal sequence of language acquisition. It’s a profound shift in emphasis, and one that demands new skills and insights. Even core tasks, such as fitting hearing aids, require new testing protocols, observational techniques, and hearing technologies when we’re dealing with a young infant rather than a two- or three-year-old child. In addition, cochlear implants have become much more common among our tiny patients over the past few years. We now usually know by the time a child is a year old whether a cochlear implant is an appropriate choice. Where perhaps ten percent of our students at CCHAT would have had implants ten years ago, at least half do today. Other schools report even higher percentages, and the trend is clearly that we’ll be seeing even more and even younger children with implants soon. Managing cochlear implants for very young children presents a whole host of new challenges. Among these is setting levels for patients whose ability to participate effectively and whose verbal communication skills are virtually nonexistent. This is just one of many times that we find it very helpful to have the audiologist be a part of the child’s educational program. When child and audiologist are familiar with each other, it’s easier to get an accurate read because the child’s behavior is not colored by stranger anxiety or the excitement of a new place, and the audiologist, familiar with the child, can see and interpret subtle cues. Perhaps most critical, having access to an audiologist who is on the team and accessible means that adjustments to the child’s implant can be made “on the fly” for continuous, consistent access to soundalways the most important goal. development can change week by week and their communication skills are so rudimentary that it’s important that everyone on the team is observing and agreeing on what we’re seeing. EDUCATING THE ADULTS The team audiologist may also spend a great deal of time working with parents. Few parents are familiar with hearing loss or the available technologies when their child’s hearing loss is first diagnosed. They need a lot of reliable information very quickly, and also time to absorb it, especially as they may be going through the stages of grief. As the child prepares to leave the OPTION School and enter a world where most adults lack even basic information about hearing loss, we also need to prepare mainstream schoolteachers. They need and want to hear about hearing loss, the issues that arise when a child is trying to hear over noise or distance, and ways to overcome these obstacles. It’s an exciting time to be in educational audiology. For the first time in history, we are able to give deaf and hard-of-hearing children their linguistic birthright-to use the infinite plasticity of their infant brains to build a lifetime of communication skills. The advances of recent years make our jobs more complex, but infinitely richer-and I am only eager to see what the next decade brings. For more information on oral deaf education and OPTION Schools, call toll-free 1-877-ORALDEAF (1-877-672-5332), or visit www.oraldeafed.org. A SEAMLESSCOLLABORATION At CCHAT, I have worked one-on-one with children to improve listening and speaking skills, work that historically has been outside the scope of an audiologist. I find habilitation is a terrific tool for getting to know the child and observing his or her hearing in action, even though it’s an area usually reserved for teachers and speech pathologists. And while I contribute to work that is usually the exclusive purview of teachers and speech pathologists, they (as well as parents) provide me with observations that can be critical in setting hearing aids or cochlear implants. Children’s auditory VOLUME 14, NUMBER 2 AUDIOLOGY TODAY 48 A M O M E N T O F S C I E N C E BEYOND THE EAR — CENTRAL AUDITORY PLASTICITY Kelly Tremblay and Lisa Cunningham, UNIVERSITY OF WASHINGTON, Seattle, WA In the previous Audiology Today issue we reported that cochlear hearing loss affects the central auditory system. In this issue, we describe how auditory evoked potentials are being used to examine neural plasticity in humans. “Neural plasticity” is a term used to describe a variety of alterations in the physiological and anatomical properties of neurons in the brain in association with sensory deprivation or sensory stimulation. In non-human species, changes in central auditory function are examined by direct recordings from various structures along the auditory pathway. These techniques are invasive and inappropriate for studying comparable changes in the human auditory system. Fortunately, auditory evoked potentials have emerged as non-invasive tools for assessing neural plasticity in humans. Recently, Ponton et al. (2001) used the N1-P2 complex to study the central effects of profound unilateral deafness. The N1-P2 is a late cortical response that is seen as a negative peak around 100 ms followed by a positive peak approaching 200 ms following stimulus onset (for a review see Hyde, 1997). This response can be recorded quickly and reliably in most clinical settings. Typically, N1 and P2 responses are larger in amplitude when measured over the hemisphere contralateral to the ear of stimulation. However, when patients experience profound unilateral deafness as a result of acoustic neuroma removal, or other otologic disorders, the typical asymmetrical response is altered. Specifically, an increase in N1 amplitude ipsilateral to the intact ear is observed. Ponton et al. speculate that increased neural activity ipsilateral to the normalhearing ear may have a compensatory purpose. Future studies are planned to determine whether these changes in neural activity correlate with the behavioral ability to localize sound. The N1-P2 complex also reflects stimulationrelated changes in neural activity. Tremblay et al. (2001) trained young normal-hearing listeners to identify novel speech sounds. As perception improved, N1-P2 peak-to-peak amplitude increased. These changes in waveform morphology are thought to reflect increases in neural synchrony as well as strengthened neural connections associated with improved speech perception. Because previous electrophysiological studies showed changes in neural activity prior to improvements in speech perception (Tremblay et al. 1998), the N1-P2 complex maybe used to help guide clinicians when designing rehabilitation programs. In fact, numerous studies are studying traininginduced physiological changes in children with specific language impairment and people who use cochlear implants. In addition, the N1-P2 complex is being used to study the effects of auditory deprivation and auditory stimulation on the maturing auditory system. BIBLIOGRAPHY Hyde, M. (1997) The N1 response and its applications. Audiol Neurootol. Sep-Oct;2(5):281-307 Ponton CW, Vasama JP, Tremblay K, Khosla D, Kwong B, Don M.(2001). Plasticity in the adult human central auditory system: evidence from late-onset profound unilateral deafness. Hear Res. Apr;154(1-2):32-44. Tremblay K, Kraus N, McGee T, Ponton C, Otis B. (2001). Central auditory plasticity: changes in the N1-P2 complex after speech-sound training. Ear Hear. Apr;22(2):79-90. Tremblay K, Kraus N, McGee T. (1998). The time course of auditory perceptual learning: neurophysiological changes during speech-sound training. Neuroreport. Nov 16;9(16):3557-60. Classified Ads Classified Ads Classified Ads AUDITORY-VERBAL INTERNATIONAL, INC. ® (AVI)) European Conference Grand Hotel di Como Lake Como (Milan), Italy Wednesday, May 29, 2002 Conference Sponsors: Natus Medical, Phonic Ear and Cochlear Corporation ONE DAY PRIOR TO NHS 2002 AT THE SAME SITE! Deadline for Hotel Reservations is March 15, 2002 For Further Information Contact: AVI at (703) 739-1049 (phone) audiverb@aol.com (e-mail) or visit our website at www.auditory-verbal.org and click on “Conferences” 49 AUDIOLOGY TODAY JOIN IN A NEW ADVENTURE ASSISTANT /ASSOCIATE PROFESSOR Department of Communication Science and Disorders Preferred qualifications: PhD or AuD, CCC-A, broad clinical experience, teaching experience, and >2 years experience in clinical supervision. Primary responsibilities: coordination of development and implementation of clinical internships and direct supervision in Pitt’s new AuD training program (starting Fall 2002). Opportunities for teaching or clinical research are also robust. The Department is situated in a progressive school of the health professions, an integral part of the nationally acclaimed University of Pittsburgh Medical Center and Health System (an affirmative action, equal-opportunity employer). Twelvemonth contract. For more detailed information and/or to apply contact: John D. Durrant, Ph.D. Forbes Tower 4033 University of Pittsburgh, Pittsburgh, PA 15260 (412) 383-6545 • durrant@csd.pitt.edu MARCH/APRIL 2002 Classified Ads Classified Ads Classified Ads HearCareers A Sound Solution for Your Job Search! www.audiology.org/hearcareers If audiology is what rocks your world, there’s only one place for your resume. HearCareers is the ultimate online career tool that helps you manage your search and connects you with the top employers in the profession. With HearCareers, you can: þ Search and apply for audiology jobs online þ Create a confidential, online resume þ Search categories specific to the audiology profession þ Sign up for “Search Agents” that will notify you via e-mail when new opportunities are posted that meet your criteria And it’s free…. Whether you’re a recent grad or a seasoned professional, www.audiology.org/hearcareers can really make your search take off. HearCareers…Real Audiology Jobs. Right Now.www.audiology.org/hearcareers Kick your audiology job search into high gear with HearCareers! ASSISTANT/ASSOCIATE PROFESSOR OF AUDIOLOGY Announcing a full time, tenure-track or non-tenured position, depending on qualifications and interests of candidate, in the Department of Communication Sciences & Disorders, School of Allied Health Sciences, East Carolina University, Greenville, NC. This position is to be an integral part of a clinical audiology concentration within the doctoral program. Successful candidate’s qualifications include: 1) an earned PhD in audiology or the AuD degree; 2) evidence of or potential for excellence in teaching in at least one of the following or related areas; behavioral audiological assessment, amplification, vestibular assessment and management, or aural rehabilitation/cochlear implants; 3) CCC-A and eligible for North Carolina license. The successful candidate’s primary responsibilities will involve teaching graduate courses, providing clinical services, and supervising clinical audiology student training experiences. Evidence of successful college student mentoring/teaching is desired. Screening of applications will begin immediately and continue until position is filled. Starting date is negotiable. Send letter of interest, three letters of recommendation and resume to Rose L. Allen, PhD, Chair, Audiology Search Committee, Dept. of Communication Sciences & Disorders, School of Allied Health Sciences, East Carolina University, Greenville, NC. Communications may be e-mailed to allenro@mail.ecu.edu. East Carolina University is an Equal Opportunity/Affirmative Action University and accommodates persons with disabilities. Proper documentation of identity and employability is required at the time of employment. 50 AUDIOLOGY TODAY N O R T H C A R O L I N A ASSISTANT/ASSOCIATE PROFESSOR OF AUDIOLOGY: Asst/Assoc Professor: Audiology. Announcing a full time, tenure-track or non-tenured position, depending on qualifications and interests of candidate, in the Department of Communication Sciences & Disorders, School of Allied Health Sciences, East Carolina University, Greenville, NC. This positions is to be an integral part of a clinical audiology concentration within the doctoral program. Successful candidate’s qualifications include: 1) an earned PhD in audiology or the AuD degree; 2) evidence of or potential for excellence in teaching in at least one of the following or related areas; behavioral audiological assessment, amplification, vestibular assessment and management, or aural rehabilitation/cochlear implants; 3) CCC-A and eligible for North Carolina license. The successful candidate’s primary responsibilities will involve teaching graduate courses, providing clinical services, and supervising clinical audiology student training experiences. Evidence of successful college student mentoring/teaching is desired. Screening of applications will begin immediately and continue until position is filled. Starting date is negotiable. Send letter of interest, three letters of recommendation and resume to Rose L. Allen, PhD, Chair, Audiology Search Committee, Dept. Of Communication Sciences & Disorders, School of Allied Health Sciences, East Carolina University, Greenville, NC. Communications may be e-mailed to allenro@mail.ecu.edu East Carolina University is an Equal Opportunity/Affirmative Action University and accommodates persons with disabilities. Proper documentation of identity and employability is required at the time of employment MARCH/APRIL 2002 Classified Ads Classified Ads Classified Ads CALIFORNIA FULL TIME AUDIOLOGIST: wanted for hearing aid dispensing practice in San Francisco, CA. Duties include audiological testing and hearing aid dispensing. Dispensing license preferred but willing to train. Will consider CFY. Competitive salary package. Fax resume to (415) 776-6892 or mail to P.O. Box 156410, San Francisco, CA 94115. AUDIOLOGIST: Children’s Hospital and Health Center, San Diego, seeks a full-time Audiologist to offer diagnostic services, provide recommendations and administer patients’ hearing healthcare and patient/family education. Requires a Master’s degree or AuD in Audiology, CCC, eligibility for CA/HA licensure, and CPR certification within 3 months of hire. Two years clinical experience in pediatric audiology testing and dispensing preferred. Experience in cochlear implants, CAP testing and neurophysiology a plus. Would consider training in these areas of specialty. Join us and enjoy our highly competitive compensation package and supportive team environment. Visit us on the Web at www.chsd.org or you may fax your resume to (858) 966-8585, or mail to: Children’s Hospital and Health Center, 3020 Children’s Way, MC 5040, San Diego, CA 92123 or email: kdaurora@chsd.org. EOE M/F/D/V COLORADO ASST PROF, AUDIOLOGY: UNIV. OF NORTHERN COLORADO: FT, tenure-track. PhD preferred. AuD or ABD with expected grad. by Aug. 2002 considered. CCC-A, CO Audiology Registration eligible. Emphasis in medical/diagnostic audiology & one of the following: hearing science, industrial/educational audiology, aural rehab. Evidence of potential for excellence in teaching, scholarly activity, & receipt of external funding. Interest in distance ed & AuD program development. Review begins 3/29/02 & continues until filled. Submit current CV, letter of application, & two letters of reference to Dr. Katie Bright, Dept of Comm Disorders, Univ of Northern Colo, Greeley, CO 80639. Ph; 970-351-1589; Email: katie.bright@unco.edu. www.unco.edu for further information on UNC & city. Univ of Northern Colo is an EEO/AA employer. NEW HAMPSHIRE DIRECTOR OF AUDIOLOGY: Outstanding opening for a Director of Audiology located in Lebanon, New Hampshire. Will supervise five Clinical Audiologists and work with the Chief of Otolaryngology and Practice Manager to assure smooth department operation and a financially strong program. Will also be a member of a scientific team dedicated to improving quality care. Qualified candidates will have a PhD, AuD, or MA degree with extensive clinical care experience and administrative and research interests. Salary expected to be in the $80,000-100,000 range, depending upon qualifications. Please contact Gail Echerd at B.E. Smith, gecherd@besmith.com, 1-800-467-9117. OREGON AUDIOLOGIST: SEEKING audiologist for prominent otologist clinic in Portland, Oregon. Candidate must have experience with hearing evaluations, vestibular testing, and hearing aids. Testing includes ENG, CDP, ECOG, and more. There is a large hearing aid population that is generated from the clinic work. Clinic will open an implantable hearing aid venue this year. Earning potential is high, working conditions are excellent with pleasant staff and well known MD, support for continuing ed., retirement, and generous commissions on sales. Staff includes current CFY and interns. Portland has attractive attributes for arts, gourmet dining, beautiful outdoor recreation, and a strong audiology community. Please forward your resume to: Dr. John Epley, Portland Otologic Clinic, 545 NE 47th, Suite 212, Portland, OR 97213. Fax: (503) 233-5160, Phone: Office Manager (503) 233-5925. PENNSYLVANIA MOBILE UNITS: Industrial, Clinical, Hearing Aid Dispensing, Residential Care Services. Let our 32 years of experience work for you. Demonstrator Units Available! Free marketing training available with all units. LEASING AVAILABLE. HealthCare Enterprises 724-962-4051 For information about our employment web site, HearCareers, visit www. audiology.org/hearcareers For information or to place a classified ad in Audiology Today, please contact Patsy Meredith at 303-372-3190 or Fax 303-372-3189. VOLUME 14, NUMBER 2 AUDIOLOGY TODAY 51 Come on by and Chat Awhile!!! Learn More about Certification. Visit the ABA during Convention 2002 at The Academy Center in the Exhibition Hall Board Members Chair Robert W. Keith William Beck Melanie Herzfeld Caroline Hyde Cindy Simon John Zeigler Academy Board Liaison Richard Gans, This is the time of the year when you have received countless invitations from manufacturers to visit their booth at the Exposition, in order to discuss their product. The Exposition is, in fact, a wonderful opportunity to obtain firsthand information about products and services. There is no doubt that face-to-face communication, and the interaction that occurs, adds a dimension that cannot be obtained through the printed media. In addition to information on devices, the convention provides you with an opportunity to learn what your association is doing for you. In that vein, we invite you to visit the American Board of Audiology booth in The Academy Center on the exhibit floor. Board members will be available throughout the convention to meet with you, answer your questions, and provide you with information on Board Certification. Among other items we described in the last issue of Audiology Today, the board recently voted to waive the application fee for applications postmarked between March 1 and July 4, 2002. This will give you a $75 reduction in total fees required for Board Certification. In addition, for the first time the ABA will take applications for Board Certification at The Academy convention. This is only one of many ways the Board has worked to institute improved procedures, decrease the amount of paperwork associated with application and renewal of certification, and reduce the financial burden. Beyond personal finances, there are many reasons for our special reduced fee offer. Audiologists will recognize that the higher our numbers, the greater our influence is with government agencies and insurance carriers. We welcome your presence among those who are already certified, and we encourage you to stop by and apply for Board Certification. Remember, some documentation will be required, and you will have to submit that later. But you can get the ball rolling at convention. In addition, we will be able to answer any question you have about certification, in the broadest sense. Some of you are unsure what your state requirements are. We will have copies of all state licensure laws at the convention, and can help you search for answers to your questions on state licensure. Finally, other opportunities exist at convention to learn about Board Certification. If you are a student, we will make a brief presentation and be available for questions at the volunteer orientation meeting. Academy members will want to attend our round table session where there will be opportunity for open discussion of any issue you want to bring up. This is also a chance for the ABA board to share information regarding recent occurrences in the development of specialty certification. This is an important time for our profession. “Winds of Change” are occurring. Audiologists are beginning to understand their options. Application for Board Certification in Audiology is one tangible way that you can declare your support for audiology as an independent practicing profession. 52 AUDIOLOGY TODAY MARCH/APRIL 2002 NEWS&announcements University of Maryland Announces New Doctoral Program in Clinical Audiology The Department of Hearing and Speech Sciences, University of Maryland, College Park, is pleased to announce the approval by the University and the Board of Regents for a Doctoral Program in Clinical Audiology. This program will be offered in collaboration with the Division of Otolaryngology - Head and Neck Surgery, School of Medicine, University of Maryland, Baltimore. The program offers students the option of pursuing one of two educational tracks, one leading to the Doctor of Audiology degree (AuD) and the other leading to the Doctor of Philosophy degree (PhD in Clinical Audiology). The AuD track entails a rigorous academic and clinical educational program that trains individuals to become professional audiologists; the PhD track adds to this a layer of extensive research training, for students interested in pursuing a PhD degree. The doctoral program in Clinical Audiology (both AuD and PhD tracks) is offered to graduate students holding a Bachelor’s degree, as well as to professional audiologists who already hold a Master’s degree. The starting date for the post-BA doctoral program is Fall, 2002, and applications are now being accepted for admission to this program. The starting date for the post-MA doctoral program is Fall, 2003. For more detailed information about the Doctoral Program in Clinical Audiology at the University of Maryland, please see the website at www.bsos.umd.edu/hesp/AudProgBrochure.htm. If you should have any questions, please contact Dr. Michelle Hicks at 301-405-7716, e-mail: mhicks@hesp.umd.edu) or Dr. Sandra Gordon-Salant at 301-405-4225, e-mail: sgordon@hesp.umd.edu) for clarification. THE AMERICAN TINNITUS ASSOCIATION WANTS YOU!! TINNITUS RESEARCH FUNDING AVAILABLE If you need funding for a tinnitus-related research project, please continue reading: The ATA offers $50,000 per year for up to 2 years or a maximum of $100,000 per year for up to 3 years for exceptional projects. Our next grant cycle deadline is June 30, 2002. You may access our grant application and guidelines on our website: www.ata.org - select “research section” on the home page. Additional research information can be obtained by contacting pat@ata.org or call 1-800-6348978 X215. We hope to hear from you! Hundreds Contact Academy For An Ounce of Prevention The February 2002 issue of Prevention magazine featured an interesting Mailbag letter from audiologist Deborah Pitcher in Bloomington, IL. Deborah’s letter was a follow-up to an earlier letter about deaf and hearing-impaired individuals being safe drivers. Deborah stressed the importance of hearing tests, especially for older people who may not realize they have problem. The item closed with the offer of a free “Hearing Loss” brochure from The Academy. To date, more than 400 brochures have been sent to readers wanting to learn more about hearing loss. Originally offered as part of the Physician’s Hearing Health Kit, the “Hearing Loss” brochure contains great information on recognizing hearing loss, an overview of hearing aids and includes the Hearing Health Quick Test. The “Hearing Loss” brochure is now available in packages of 100: $40 for members; $50 for non-members. Rush Limbaugh’s Hearing Restored International Noise Awareness The seventh annual International Noise Awareness Day is scheduled for April 24, 2002. This annual event, sponsored by the League for the Hard of Hearing in New York City, is designed to increase awareness of the growing problems of daily noise in our lives. Information and promotional materials may be obtained by contacting Amy Boyle at (917) 3057809 or by email at aboyle@lhh.org. Rush Limbaugh, clearly the most famous cochlear implant recipient of our time, has held a number of discussions during his radio program over the past two months regarding his new hearing device. Limbaugh, radio’s most successful talk host with 22 million weekly listeners, heard his own radio show for the first time in four months on January 21 since losing his hearing to autoimmune disorder. During this initial discussion, he described the audiologist’s actions in programming his cochlear implant. Apparently, Limbaugh could not be happier with the performance of his implant and reported that he conversed by telephone with his brother (Rush used a speaker phone while the brother was on a cell phone) the first day his device was turned on. Limbaugh reported that voices sounded much better than he expected since he was told that sounds through the implant would sound like an AM radio station not properly tuned and that human voices would sound like the singing chipmunks. The chipmunk analogy was indeed correct for one of the programs of the implant, but Limbaugh uses a program that sounds like an off-tuned AM radio station or micro-cassette recording playback system. He uses a belt-worn speech processor rather than the ear level unit based on the extended battery usage. According to Limbaugh, “...as far as voices, they sound like I remember them; maybe I wasn’t without my hearing long enough for my brain to forget the sound of speech.” About his period of deafness, Limbaugh commented that the best thing about it was not hearing the telephone ring! Although approached by “every” television talk show for an interview, he has not decided whether to participate in other public venues about his cochlear implant, but chooses to share his information with his extended radio shows audience. Limbaugh’s success with his cochlear implant is well described in the audio portions of his website at www.rushlimbaugh.com. On his website, visitors can listen to Rush “...take to the air, and for the first time in months, hear how great he sounds,” “...discuss his latest experiences with his cochlear implant,” or “...amaze us by picking out the Pointer Sisters despite his total deafness.” 54 AUDIOLOGY TODAY MARCH/APRIL 2002 www.audiology.org! Featured Among “Best of the Web” The American Society of Association Executives (ASAE) selected The Academy’s web site as their featured site in March. Our site was chosen from hundreds of association web sites for its fresh look, up-to-the-minute information and ease of use. We submitted a 500-word description of what makes our site so special AMERICAN ACADEMY OF AUDIOLOGY http://www.audiology.org The American Academy of Audiology, the world’s largest professional organization of audiologists, is dedicated to providing quality hearing care services through professional development, education, research and increased public awareness of hearing disorders. Our web site, recently redesigned with the help of db interactive, Inc., is a proven resource for anyone who wants to stay up-to-date with the latest developments in hearing health care and the audiology profession. Find An Audiologist, our most popular feature, allows a consumer to search for a qualified audiologist in their area and print out driving directions, courtesy of MapQuest. Similar to the Ask An Expert bulletin board for members, Ask An Audiologist invites consumers to e-mail their hearing health questions to our audiology expert and receive an answer within 24 hours. New questions and answers get posted in the archives for review by others. www.audiology.org has become our first-line of communication with members and the general public allowing us to cut mailing costs, increase visibility, and keep important hearing information up-to-date. The complete article is posted on ASAE’s web site at www.asaenet.org. A POWERFUL TOOL FOR AUDIOLOGY PROFESSIONALS Audiologists can find everything they need at their fingertips, thanks to www.audiology.org Members can search for their peers and update their own contact information through the Online Member Directory; sign-up for the AAAlert, our “breaking news” e-mail newsletter; and pose a question on any hearing topic – from reimbursement issues to cochlear implant procedures – through Ask An Expert, our interactive bulletin board. Our unique Convention Proposal Submission and Tracking System allows hundreds of potential presenters to submit their information electronically. This year, the process successfully went paperless for the very first time. Twelve reviewers from across the country reviewed 586 proposals, collaborated with other reviewers, selected the best submissions and scheduled times for over 150 accepted presentations to be given over a 4-day period. We’ve also added a Personal Itinerary feature that lets attendees maximize their convention experience by helping them schedule educational sessions online. New to the site is the interactive HearCareers employment area. Audiologists can search and apply for jobs online, create a confidential, online resume and sign up for a “Search Agent” that will notify them via e-mail when a new opportunity is posted that matches their search criteria. Employers can post jobs, search a growing database of audiologists online, and view the amount of activity each posting generates. The Academy has just introduced the SoundOff Listserv for Academy members only. SoundOff is an e-mail discussion list that lets members participate in the areas that interest them. Topics include Infant Hearing, Amplification, Convention Chat, International Issues, Student Forum and Earwax – for a goodnatured chat on the lighter side. A WELCOME RESOURCE FOR CONSUMERS With more than 28 million Americans suffering from hearing loss, www.audiology.org provides a trusted resource for hearing health information. Loaded with up-to-the-minute information, the Consumer Resources area can tell you what to look for in a hearing aid, how to read an audiogram, and even provides a quick hearing health test… right on the site. VOLUME 14, NUMBER 2 Members of the 2001 Web Committee Special Thanks to The Academy’s Web Committee Of course none of this recognition would be possible without the hard-working Academy members who help with the focus and content of www.audiology.org: Jerry Northern (Website Editor) Sydney Hawthorne Davis (National Office Staff) Bopanna Ballachandra (Cultural Diversity) Ruth Bentler (Ask An Expert Panel) Jackie Clark (International & Cultural Diversity) Sheila Dalzell (Reimbursement Issues) Kimberley Dotson (Web Site Statistics) Karen Jacobs (State Affiliates) Richard Gans (Ask An Expert Panel) Lisa Hunter (Ask An Expert Panel) Craig Johnson (Legislative Issues) Gyl Kasewurm (University Network) Lina Kubli (AAA Foundation) William Martin (Ask An Expert Panel) Patricia McCarthy (Associate Editor, Book Reviews) Deanna Meinke (Noise and Hearing Conservation) Robert Traynor (International Communications) Dennis Van Vliet (Associate Editor, Ask An Audiologist – Ask An Expert Panel) AUDIOLOGY TODAY 59 V I E W P O I N T CLARIFYING AMERICA’S HEARING HEALTHCARE TEAM David Fabry, Academy Past President The recent correspondence of December 10, 2001 to ASHA members accuses AAA and ADA of presenting “misinformation” regarding the America’s Hearing Healthcare Team Initiative (AHHTI). Although many would like this issue to simply go away, it is imperative that the focus remains on its importance to our profession, rather than a “turf battle” between audiology organizations. To that end, we will attempt to be as objective as possible in our response. In the December 10, 2001 letter, ASHA states, “The AHHT initiative, outlined in a joint statement with AAO...includes the following goals: • Increased public awareness of the impact of hearing loss • Serving patients by a team approach with multiple points of entry to the hearing healthcare team • Expanding access to care and enhancing the treatment of hearing and balanced disorders” Using their own words, ASHA asserts that the AHHTI is a “public awareness activity designed to help the public and referral groups know more about how to access the hearing healthcare system.” The problem, as AAA and ADA saw it, was that committing the profession to an initiative that sought to market a team that involved otolaryngologists, audiologists, and commercial hearing aid dealers is confusing and potentially harmful to consumers. ASHA included a description of an audiologist in their December 10 letter that was mutually agreed on by AAO-HNS and ASHA, and points out that audiologists are characterized as “autonomous and independent practitioners.” What they fail to mention, however, is that hearing aid dealers also agreed to a joint statement with AAOHNS that describes their role as providing, “an important entry point into the hearing healthcare delivery system.” Furthermore, hearing aid dealers “...are independent professionals and...provide direct patient care... This specialist has specific training in assessment and testing of patients who seek rehabilitation for hearing loss…The nationally accepted standard for Hearing Aid Specialists is certification by the National Board for Certification in Hearing Instrument Sciences, which awards the Board Certified in Hearing Instrument Sciences (BC-HIS) designation.” The complete link for this information, may be accessed from either the AAO-HNS www.entnet.org/ahhti.html or IHS www.ihsinfo.org/htdocs/ProfessionalAdvantage/aaoihs.asp websites. 60 AUDIOLOGY TODAY The lack of control over the information content distributed to consumers is a primary reason The Academy chose not to commit audiology to the AHHTI It appears that despite ASHA’s involvement, language persists that obfuscates the role of audiologists and commercial hearing aid dealers to consumers. The difference of opinion between ASHA and The Academy remains whether it is possible to resolve this issue by “working from within.” Audiologists should, in our opinion, be united in our efforts to clearly define the role of audiologist as an autonomous provider of diagnostic and rehabilitative audiologic services. The Academy will gladly join ASHA in marketing against any initiative that equates the role of the audiologist and hearing aid dealer. Furthermore, we challenge the AAOHNS to acknowledge that the patient’s best interests are served by a team of professionals devoted to providing quality hearing healthcare, rather than a “retail” operation. Admittedly, commercial hearing aid dealers are licensed in many states to dispense hearing aids, and this is largely due to the fact that audiologists were prohibited from dispensing hearing aids by ASHA’s code of ethics until 1978. When audiologists began dispensing hearing aids, in large measure, we adopted the business practices of a sales industry, and this practice continues to evolve today. One reason why hearing aid market penetration remains so poor may be due at least in part to the public perception that hearing instrument dispensing is a retail operation. The AHHTI only serves to confuse this issue further, and this perception cannot be changed as long as commercial hearing aid dealers are involved in an equivalent role to audiology. If anyone doubts that commercial hearing aid dealers will use their role on AHHTI to expand their scope of practice need look no further than the October-November, 2001 issue of The Hearing Professional, the official bulletin of the International Hearing Society (IHS). That issue contains an article entitled “Preferred Practice Guidelines for Tinnitus and Vertigo,” written by a commercial hearing aid dealer, that provides a glimpse at their intentions. In summary, The Academy’s decision not to commit audiology to the AHHTI does not imply that we are opposed to working with AAO-HNS or any other group that shares our vision. Many of our Board members work closely with otorhinolaryngologists on a daily basis, and we have been in frequent contact with the leadership of AAO-HNS on a variety of issues. That said, the patient’s best interests are served by a professional alliance of hearing healthcare providers, rather than a “semi-pro” team. MARCH/APRIL 2002 American Academy of Audiology Features Marketing Kits at Convention 2002 t is a sad fact that 75% of all hearing impaired individuals choose to do nothing about their hearing problem. A variety of reasons exist for this apathy/motivational paralysis. What can be done to alter this? Aside from spousal “encouragement” the single most important factor motivating patients to seek help for their hearing loss is a medical recommendation. Thus, it is alarming to note that the majority (54%) of audiologists currently receive less than half of their business from physician referrals. It is clear that there is an unmet need for building a bridge to improve our ability to generate business from physician referrals. As a result, in 1997 the Marketing Committee of the American Academy of Audiology, under the direction of Michael Marion, conducted a survey to determine audiologists’ current practices, attitudes and perceptions with regard to gaining physician referrals. Among the interesting findings were: • On the average, 44% of audiologists’ business is generated from physicians’ referrals. • The amount of time spent on marketing activities to obtain more physician referrals doesn’t appear to have a direct impact on the volume of business generated from referrals. It is possible, then, that current marketing practices employed by audiologists might not be the most effective choices and, therefore, could be improved upon. • Physicians in family practice and ENTs are the most important referral sources for audiologists. Physicians in internal medicine and pediatrics also play a significant role. I 62 AUDIOLOGY TODAY • The most frequently employed marketing practices by audiologists to generate physician referrals are by mail (writing letters to physicians and sending information about their practice). Some audiologists also attempt more personal contact by visiting or calling physicians. • Topping the list of barriers to audiologists seeking physician referrals is lack of time, followed by an inability to obtain direct contact with physicians, lack of good-quality materials to send or leave behind, and the perception that physicians do not view audiologists as health care peers. In 1998 The Academy convened a task force of marketing experts, physicians, and audiologists (the latter with demonstrated success in generating physician referrals) to review the survey results and to gain an understanding of the most effective means of communicating with physicians and increasing the number of their referrals to audiologists. The objectives of the physician referral campaign were: • To increase hearing screenings by physicians and other healthcare providers • To increase physician referrals to audiologists • To enhance the professional image of the audiologist in the physician and health care provider communities To accomplish these objectives The Academy established a “Millennium Marketer Program” to test physician referral campaign materials with JULY/AUGUST 2001 Marketing Kit Featured… practicing audiologists in a variety of settings across the country. The materials themselves were designed to assist audiologists in building relationships with physicians and increasing referrals from physicians. Based on the research data generated earlier, sample Physician’s Hearing Health Kits were constructed. The Kits consisted of a detailed instruction binder for the audiologist, patient brochures for physicians’ office waiting areas, a handbook for physicians describing aspects of hearing loss and audiology, a single frequency hearing screener with instructions, and a short PowerPoint slide show. The Building Bridges — Physician’s Hearing Health Kit consisting of these tools were distributed over several months to a select group of 43 Millennium Marketer audiologists representing a variety of settings including private practices, ENT offices, hospitals and clinics. Their role was to conduct both the initial approach activities and the follow-up activities outlined in the binder, including hand-delivery of the American Academy of Audiology-branded Physician’s Hearing Health Kits. The results of this pilot project showed: • More than half (55%) of the Millennium Marketer audiologists reported they saw an increase in the referrals from the physicians they contacted. • Twenty-one percent reported an increase in referrals of 5-30%; seven had increases in excess of 30%. • Participants reported they received the referrals immediately after their visit with the physician; referrals from that physician tended to decline over time following the visit. • All participants who did not see an immediate response from their initial visit expected to see an increase in referrals over time. • Several Marketers with established practices did not see an increase in referrals but believed the program will help to maintain their existing referrals. Among the comments were: “The overall program comes across well—-less like a sales approach and more like providing a service.” “I liked the step-by-step program.” “The program helped me get my office staff interested. It gave the staff a letter to send and then a follow-up call script to make an appointment with the physicians.” Additional findings included: • Physicians were very receptive to both the HearPen screeners and to the information provided by the audiologists either in a written or verbal form during the visit. • Nearly 70% had a positive response to the kit/pen. • The topics of most interest for the physician were: – What services audiologists offer – Hearing aids – How Medicare works for referrals – Specialty areas: newborn screening, hearing aids, etc. – Impact of hearing loss on their patients – The physician’s staff believe that they are the gatekeepers, perhaps even more than the physicians Based on the results of this comprehensive research, the final kit was assembled under the direction of Robert Sweetow, current Academy Marketing Chairperson. VOLUME 13, NUMBER 4 The American Academy of Audiology Building Bridges Physician’s Hearing Health Referral Kit consists of: 1) A detailed “Building Bridges” binder for the audiologist containing: • explanations about the rationale and development of the kit • goals for marketing activities • methods of selecting doctors to contact • descriptions of the role of your staff in the marketing effort • sample scripts and suggestions for making initial contact with physicians’ offices • techniques and strategies for meeting with physicians • “lunch and learn” strategies • examples of reports and letters to physicians • ample physician newsletters and “sound bites” • a tutorial on managed care • follow-up procedures 2) A HearPen single frequency screener 3) A Power Point slide show titled “Hearing Health and Your Patients” in a “lunch and learn” presentation format 4) A Physician’s Handbook on Hearing Health which includes: • The Physician’s Role in Identifying Hearing Loss • Is Hearing Loss a Health Problem? • Demographic Overview and Early Symptoms • A Brief Etiological Overview and Types of Hearing Loss • Consequences of Untreated Hearing Loss • Identifying Hearing Loss in Your Office • Which Patients Should Be Screened? • The HearPen Screener and Referral Criteria • The Importance of High-Frequency Sounds • When to Refer to an Audiologist • Audiologists’ Scope of Practice • Facts Physicians Should Know about Hearing Aids • Assistive Listening Devices • Aural Rehabilitation 5) Patient education brochures incorporating a “Hearing Health Quick Test” for physician waiting room distribution. The Complete Physician’s Referral Starter Kit (which includes the Building Bridges Instructional Binder and one Physician’s Hearing Health Kit is available for $75 to members. Supplemental Physician Hearing Health Kits are $50 each. (Non-members pay $90 and $60, respectively.) The American Academy of Audiology strongly believes that these products can be of great benefit to you. Just think, if you generate even one new referral, you will have paid for your investment. If you dispense hearing aids to even one patient as a result of the strategies outlined in this Kit, you will have paid for your investment for the comprehensive kit as well as an additional 25 supplemental kits. To order single or bulk copies of these materials or to obtain more information, please contact Sydney Hawthorne Davis, Director of Communications, at the National Office 800-AAA-2336, ext. 204 or by e-mail at sdavis@audiology.org. AUDIOLOGY TODAY 63