“Project J-FIT”
TEMPLATE
Please complete all information requested.
Beyond the Blues: Understanding Postpartum Depression
1)
Toolkit name: _____________________________________________________
2)
Project manager contact information
Jessica Papillon-Smith & Hui Jue Zhang
Name: ___________________________________________________________
687 Pine Avenue, Montreal, Quebec, H3A 1A1
Address: __________________________________________________________
514-294-4297 & 514-582-7522
Phone number: ____________________________________________________
jessica.papillon-smith@mail.mcgill.ca; hui.jue.zhang@mail.mcgill.ca ;
Email address: _____________________________________________________
3)
Team member names and email addresses:
Annie Leung (annie.so.leung@gmail.com), Marianne Chevrette (marianne.chevrette@mail.mcgill.ca),
__________________________________________________________________
Vicky Hadid (vicky.hadid@mail.mcgill.ca), Nathalie Bleau (nathalie.bleau@mail.mgill.ca)
__________________________________________________________________
4)
Objectives:
Postpartum depression (PPD) is a mental health condition affecting up to 1/8 women within the first month afte
__________________________________________________________________
Postpartum depression, Postpartum blues, Postpartum anxiety, Pregnancy, Menta
5)
Key words for searches: _____________________________________________
6)
Target Audience: ___________________________________________________
7)
Dates of project and timeline:
All pregnant patients receiving antepartum care or delivering at the McGill University Heal
Project completed between April 2014 and September 2014. Broadcasting to be implemented by the end of 20
__________________________________________________________________
The poster advertisements are to be placed in all postpartum delivery rooms, as well as in antenatal c
8)
Venue: ___________________________________________________________
9)
Contact Person email address (at venue):
Alessandra Celani, Ob-Gyn residency administrative coordinator (obgyn.residency@MUHC.MCGILL.CA)
__________________________________________________________________
Jessica Papillon-Smith 531216I
(ACOG JF): _______________________________________________________
10)
12
Number of participants (approx): _____________________________________
11)
List all supplies needed:
Videocamera, Tripod, Poster print-outs, Interviewee volunteers
__________________________________________________________________
12)
3 months
Project Prep Time: __________________________________________________
5-10
Number of volunteers needed: ________________________________________
Delegation of projects/responsibilities:
One group to gather facts on PPD and create a patient-friendly informative poster. One group to find a patient
__________________________________________________________________
13)
Advertisement (please include sample copies of flyers, emails, media):
N/A
__________________________________________________________________
14)
Budget:
We did not need to purchase a video camera since a junior fellow lent us theirs. Consider printing costs for pos
__________________________________________________________________
__________________________________________________________________
Department of Obstetrics and Gynecology, McGill University (200$)
15)
Funding (source and amount): ________________________________________
16)
Summary:
Please attach a detailed description of your project. Include an overall summary
including positive points of the event, things to improve on, and impact on the
community or women’s health. (Limit 750 words)
17)
Photography/Pictures (mandatory, limit 5). (Please Attach)
Project JFIT
Toolkit name:
The Darker Side of Motherhood: Raising Awareness on Postpartum Depression vs.
Beyond the Blues: Raising Awareness on Postpartum Depression vs.
Objectives:
Postpartum depression (PPD) is a mental health condition affecting up to 1/8 women
within the first month after birth. Despite its high prevalence, it is often neglected,
stigmatized and related to feelings of shame and embarrassment, with only 15% of
patients seeking help.
Untreated postpartum depression leads to increased rates of suicide and can have
deleterious effects on newborn infants and children. Given the morbidity associated with
PPD, greater efforts must be geared at preventing and treating it adequately.
In order to accomplish this, it is first necessary to increase knowledge and understanding
about this illness.
Thus, the goal of this project is to raise awareness regarding PPD in the pregnant patient
population at the McGill University Health Center through the creation of a short video
as well as informative poster advertisements.
Key words for searches:
Postpartum depression, Postpartum blues, Postpartum anxiety, Pregnancy, Mental Illness,
Medical education, Video, Social media
Target Audience:
All pregnant patients receiving antepartum care or delivering at the McGill University
Health Center (Royal Victoria Hospital and St. Mary’s Hospital) and at the Jewish
General Hospital
Dates of project and timeline:
Project completed between April 2014 and September 2014
Broadcasting to be implemented by the end of 2014.
Venue:
The poster advertisements are to be placed in all postpartum delivery rooms, as well as in
antenatal clinics.
The video will be broadcast in the clinic waiting rooms and in the Birthing center waiting
rooms at three hospitals: Royal Victoria Hospital, Jewish General Hospital and St.
Mary’s Hospital. This video will also be accessible to the larger public via You Tube,
once it is formally launched in the hospital centers.
Contact Person email address (at venue):
Alessandra Celani, Ob-Gyn residency administrative coordinator
(obgyn.residency@MUHC.MCGILL.CA)
(ACOG JF): Jessica Papillon-Smith 531216I
Number of participants (approx):
12
List all supplies needed:
Video camera
Tripod
Poster print-outs
Interviewee volunteers ( we had one patient share her experience with PPD, and a
psychiatrist provide information for our video)
Project Prep Time:
3 months
Number of volunteers needed:
5-10
Delegation of projects/responsibilities:
-One group to gather facts on PPD and create a patient-friendly informative poster
-One group to find a patient willing to share her experience with PPD and health care
professional specialized in peripartum mental health willing to provide information for
the video. This same team is to carry out the filming of the video.
-One group to edit the video
-One group to manage administrative tasks such as obtaining consent forms, contacting
hospital broadcasting and media boards, etc.
Advertisement (please include sample copies of flyers, emails, media):
See attachments for copy of our video and our poster
Budget:
We did not need to purchase a video camera since a junior fellow lent us theirs.
Consider printing costs for posters.
No other significant expenses.
In our case, we also paid 200$ for the translation and creation of subtitles into French
given Quebec French Language laws.
Funding (source and amount):
Department of Obstetrics and Gynecology, McGill University (200$)
Summary:
As previously mentioned, postpartum depression is a rather common mental illness
from which our patients suffer, yet it is poorly addressed and managed in our university
health centers. Awareness on this topic is not very prevalent, despite the fact that we
work in high risk settings where complications and poor pregnancy outcomes are
common. Our goal is thus to increase knowledge and understanding on postpartum
depression, so that our patients can monitor symptoms and seek help when needed.
We decided to raise awareness through two methods.
First, we opted to create an informative poster regarding PPD to hang on all the
postpartum wards and in the antenatal clinics. This was the easier part of our project,
since research and creativity is not lacking in our program. This was a quick, fun
component of our advocacy project that quickly disseminates information in settings
where our patients can easily access it.
Second, we decided to create a 10-minute video on the subject. This was definitely the
trickier part of our project, since few residents in our program had experience with video
and media.
The most challenging part of the video was finding a patient as well as a health care
specialist who was willing to appear on camera to share their stories with the greater
public. This involved a lot of emailing and a lot of networking to identify outgoing, open
individuals who could help us with this.
Another challenge was in editing the video--- after struggling and playing around with
different media programs, we can now say that we have a new skill under our belts…
Furthermore, a curveball we had not anticipated was in the dissemination of the video
throughout our hospital centers. Prior to starting the project, we were unaware of the
complicated process involved in having a video approved by the health centers, as well as
all the consent forms we had to create in order for the video to be played in the birthing
center and clinic waiting rooms. We needed to hunt down all those who had participated
and have them sign consent forms retrospectively. Our video was put under much
scrutiny, and even once we thought we were good to go, we were informed that our video
was refused, given the language laws in the province of Quebec. We then needed to have
our speech professionally translated, and subtitles added to the video. This created new
costs and delayed the dissemination of our video by 2 months. We are now finally good
to go, and the video should be up and running by the end of 2014.
We are still unsure what the impact of our project will be (and we truly have no way
of measuring it), but we are extremely hopeful since it will be reaching a large number of
patients. They often sit for long hours in our very busy clinics, with nothing else to do.
We feel that women will have a lot to gain from our 10-minute video where they will
witness the story of a patient much like themselves, and hear the advice of a competent
health care professional on a topic they may not be very familiar with. Furthermore, the
McGill University Health Center (MUHC) authorities will also use our video for
advertisement purposes, and it will be accessible through social media outlets such as
You Tube. This will allow us to gain even more credibility and reach an even larger
number of women.
We are excited to see where this goes, and to get some feedback from the people we
will hopefully affect.
Photography/Pictures (mandatory, limit 5). (Please Attach)
C.F attached documents: One picture of our resident retreat (where the idea was born),
one picture of our video editors (Nathalie and Marianne), one picture of our group
brainstorming ideas for the poster and video and one picture of Hui Jue while making the
video, joking while holding up her “tired obstetrician” poster.
JFIT MCGILL UNIVERSITY
BEYOND THE BLUES: UNDERSTANDING POST PARTUM DEPRESSION
Summary:
As previously mentioned, postpartum depression is a rather common mental illness
from which our patients suffer, yet it is poorly addressed and managed in our university
health centers. Awareness on this topic is not very prevalent, despite the fact that we
work in high risk settings where complications and poor pregnancy outcomes are
common. Our goal is thus to increase knowledge and understanding on postpartum
depression, so that our patients can monitor symptoms and seek help when needed.
We decided to raise awareness through two methods.
First, we opted to create an informative poster regarding PPD to hang on all the
postpartum wards and in the antenatal clinics. This was the easier part of our project,
since research and creativity is not lacking in our program. This was a quick, fun
component of our advocacy project that quickly disseminates information in settings
where our patients can easily access it.
Second, we decided to create a 10-minute video on the subject. This was definitely the
trickier part of our project, since few residents in our program had experience with video
and media.
The most challenging part of the video was finding a patient as well as a health care
specialist who was willing to appear on camera to share their stories with the greater
public. This involved a lot of emailing and a lot of networking to identify outgoing, open
individuals who could help us with this.
Another challenge was in editing the video--- after struggling and playing around with
different media programs, we can now say that we have a new skill under our belts…
Furthermore, a curveball we had not anticipated was in the dissemination of the video
throughout our hospital centers. Prior to starting the project, we were unaware of the
complicated process involved in having a video approved by the health centers, as well as
all the consent forms we had to create in order for the video to be played in the birthing
center and clinic waiting rooms. We needed to hunt down all those who had participated
and have them sign consent forms retrospectively. Our video was put under much
scrutiny, and even once we thought we were good to go, we were informed that our video
was refused, given the language laws in the province of Quebec. We then needed to have
our speech professionally translated, and subtitles added to the video. This created new
costs and delayed the dissemination of our video by 2 months. We are now finally good
to go, and the video should be up and running by the end of 2014.
We are still unsure what the impact of our project will be (and we truly have no way
of measuring it), but we are extremely hopeful since it will be reaching a large number of
patients. They often sit for long hours in our very busy clinics, with nothing else to do.
We feel that women will have a lot to gain from our 10-minute video where they will
witness the story of a patient much like themselves, and hear the advice of a competent
health care professional on a topic they may not be very familiar with. Furthermore, the
McGill University Health Center (MUHC) authorities will also use our video for
advertisement purposes, and it will be accessible through social media outlets such as
You Tube. This will allow us to gain even more credibility and reach an even larger
number of women.
We are excited to see where this goes, and to get some feedback from the people we
will hopefully affect.
www.youtube.com
Sign in (top right corner):
Username: obcareproject@gmail.com
Password: realandserious
Once logged in, go to "my channel" top left corner
Then go to videos (middle of the screen)
Postpartum depression video access should be there.