The Lexington Ad Club Presents
®
The 2010 ADDYs
Congratulations ADDY® Winners!
Find out what more people have to say at our website!
Welcome to the 2010 ADDY® Awards
We appreciate your support and participation at this important annual event.
Tonight we honor outstanding advertising creative for our region. Winning entries
represent the best and brightest of the work in our area for 2009. Despite a difficult economy and lean
budgets, the entries are amazing this year. We have a lot to look forward to this evening. Creativity is
indeed recession proof.
For more than 60 years, the Lexington Advertising Club (LAC) has served central Kentucky as the premier
gathering place for advertising professionals. The LAC fosters, promotes and maintains high ethical standards in advertising. It works to expand the recognition of advertising as a profitable business tool and to
cultivate a better understanding of the economic and social values of advertising.
The LAC also cooperates with government officials at the federal, state and local levels, and represents
the industryís positions before legislative and administrative bodies. And the LAC encourages, assists and
trains young people in the advertising profession. We will do that in part tonight by awarding a scholarship to a worthy college student recipient.
Most importantly, we serve our members. With top notch programs at monthly luncheons to social events
and area fundraisers, membership has its privileges and the Lexington Ad Club is making a difference in
our community. If you would like to join the Ad Club and get involved, we encourage you to do so. Just
visit www.lexingtonadclub.com for more information.
Lastly, thank you to our ADDYs program participants, judges, volunteers, Board members and sponsors
for making this a terrific event. A special thank you to ADDY® committee chairman Otto Pittner, Ron
Gilbert our ADDY® Judging chair, and LAC Board chairman David Caldwell. These gentlemen, along with
numerous volunteers, have worked tirelessly this year to make the ADDYs a success. Thank you.
Good luck and enjoy your evening!
Brian P. Clark
2009-2010 LAC President
Dear Members and Participants,
After enough pressure and applied guilt from certain Board Members, I have
decided to write a quick letter for the winnerís book this year. Since itís my first time
being a part of the Addy awards in such a capacity, Iíve learned that it takes many
more people than I ever realized to put together our local awards dinner.
This year was quite a challenge for the Board as we moved forward knowing and fearing that participation and attendance might be down due to the economy and the recession. With that in mind we set out
to find a theme to tie in. We found it. Recession Proof. What does that mean? In my mind after a lot
of contemplation, I decided on thisÖ as times change, as technology morphs and communication evolves,
advertising will adapt as well. We are not just a city of consumers, or a nation of consumers, we are a
world of consumers. And, the creatives of the world will be hired by the producers of the world to get
their products in front of their audience. And because the creatives are ego driven, the ADDYS will be
right there to give us the opportunity to see other peopleís work; to criticize; to praise and yes, to honor
the hard work, long hours, the problem solving skills and last minute decision making it takes to produce that project.
Through thick and thin, year after year, there will be a group of people --just like you -- who will get
together to celebrate each otherís work regardless of the economy, because you canít put a price on
creativity, and you canít put a price on receiving praise from your peers. The participants in this yearís
ADDYS all win the recession proof award in my opinion, if there were such a thing.
Thanks to everyone who helped bring the 2010 Lexington ADDY® awards together this year.
Best Regards,
Otto Pittner
2009-2010 Vice President and ADDY® Chair
Our Judges:
Angela Wires, Owner of Creative Services, Knoxville, TN
Manager of this audio visual production company, Angela has a distinguished career in both AAF jurying and service on Federation executive staffs regionally and nationally. She chaired or consulted with the Knoxville, Tennessee ADDY’S for over a
decade, serving as President and head of the Presidential committee for two years and board member for eight. Angela was
a 2004 Hall of Fame Award Winner in the AAF Knoxville. She has also served with the 7th District as a Tennessee State Director for two years, where she also held the membership chair and Student ADDY chair. A tenure as Software Technical Advisor
with the AAF National ADDY Sub Committee capped her service on the National ADDY committee.
Michael Niblett, Professor of Graphic Design, Watkins College of Art and Design, Nashville, TN
Michael Niblett has developed a personal portfolio of high profile, award-winning design, both current and prior to joining
the Watkins College of art and Design faculty. As Owner/Creative Director of Michael Niblett Design, he has developed
design solutions for corporate clients, including logo design, corporate identity programs, annual and quarterly reports,
brochures and special event materials. Clients have included American Quasar Petroleum Company, Wolverine Exploration, Pratt Hotel Corporation (Sands Hotels and Casinos), Arch Petroleum Co., American Cometra, Inc., Stevens Graphics,
Lomak Petroleum, Inc., Rockland Pipeline Company and SMU School of Business.
Beth Smith, Owner WAM Advertising Agency, Evansville, Indiana
Beth has been an advertising agency owner for 5 years in Evansville, Indiana. Beth’s company, WAM Advertising, has been in
operation for over 10 years; and with her Partner Ed Smith, works extensively hands on with their clients. WAM Advertising
specializes in marketing retail businesses that include an ASHLEY Furniture HomeStore which is Beth’s main project. She
oversees the designing of inserts, POP material, TV production and audio copy as well as developing concepts for promotional campaigns and the advertising placement
A special thank you to our sponsors and friends:
Master of Ceremonies:
Lee Cruse – WLEX TV
Sponsors:
After party sponsor: WebMedley
Wine sponsor: Lover’s Leap Vineyards & Winery
Bronze sponsor: One Alliance Communications
Winner’s book printing: Post Printing
Collateral printing: Copy Express
Banner printing: Monster Color
Event site sponsor: Hyatt Regency Lexington
Hospitality sponsor: Buffalo Trace Distillery
Friends:
Winner’s video production: Paul DelRio
Winner’s book design & production: Alyssa Eckman, ISC University of Kentucky; & Emilee Dover, ISC Senior
Gallery coordination & registration: University of Kentucky Student Ad Club
Award presenters: iModels Staffing & Talent
Formal wear: Miss Priss
Winners & event photography: Luke Cantrell
Past President Presenters: Lisa Davis, Ed Commons, Trish Simkins, Kelly Johns, Tom Baker, Cindy Baker
Website management: Patrick Dobson, WebMedley
Logo design: Lea Howard, Copy Express
5
Sales Promotion
Cheryl Conrad, Art Director
Danielle Thomasson, Account Coordinator
Anna Benlow, Graphic Designer
Ave Lawyer, Brand Strategist
Trade Show Exhibit
Catalog
Silver ADDY® Award
Entrant:
Preston-Osborne
Advertiser: Lexington Convention & Visitors Bureau
Title:
Lexington CVB Banner Ups
Credits:
Dave Jones, Graphic Designer
David Caldwell, Project Manager/Art Director
Lu Ann Pelle, Client
Silver ADDY® Award
Entrant:
Asphalt Institute
Advertiser: Asphalt Institute
Title:
Asphalt Academy 2009-2010 Course Catalog
Credits:
Brian Clark, Director of Marketing
and Membership
Karen Embs, Member Services Manager
Lea Howard, Graphic Designer
Collateral Material
Silver ADDY® Award
Entrant:
KET Enterprise Division
Advertiser: KET Enterprise Division
Title:
KET Adult Learning Catalog
Credits:
Trish Noe, Noe Design, Designer
Debra Gibson, Copywrite, Writer
Margaret Townsley, Editor, Producer
Annual Report, Color
Sales Kit
Gold ADDY® Award
Copy Express
1 Entrant:
Advertiser: Bluegrass Regional Mental Health-Mental
Retardation Board
Title:
Bluegrass Regional Mental Health-Mental
Retardation Board Annual Report
Credits: Angie Fern (Ad Sucess), Art Director
Jeff Rogers Photography , Photography
Lindsey Crabtree (Copy Express), Account
Executive
Bronze ADDY® Award
Entrant:
Dealers’ Financial Services
Advertiser: The MILES Program
Title:
MILES Sales Kit
Credits:
Jenny Wallace, Marketing Manager
Sarah Bumgardner, Marketing Specialist
Debi Farlow, Marketing Specialist
Bronze ADDY® Award
Entrant:
Asphalt Institute
Advertiser: Asphalt Institute
Title:
FavoriteRoad.com Advertising Media Kit
Credits:
Brian Clark, Director of Marketing
and Membership
Nancy Griffin, Site Editor
Becky Howard, Advertising Sales
Lea Howard, Graphic Designer
David Caldwell, President, Preston-Osborne
Newsletter
Silver ADDY® Award
Entrant:
KET Enterprise Division
Advertiser: KET Enterprise Division
Title:
KET Adult Learning Newsletter
Credits:
Trish Noe, Noe Design, Designer
Debra Gibson, Copywrite, Writer
Margaret Townsley, Editor, Producer
Menu
Silver ADDY® Award
Entrant:
Group CJ
Advertiser: Bluegrass Hospitality Group
Title:
Drake’s Menu
Credits:
Connie Jo Miller, Creative Director/Copywriter
Nancy Diedrichs, Creative Director/Copywriter
Brian McCarty, Creative Director
Bruce Drake, Creative Director
Joel Villaflor, Art Director
6
Silver ADDY® Award
Entrant:
Preston-Osborne
Advertiser: University of Kentucky College of Medicine
Title:
UK College of Medicine Annual Report
Credits:
David Caldwell, Art director/Designer
Julane Hamon, Project Coordinatior
Lee Thomas, Primary Photographer
Wendling Printing, Printer
1
Silver ADDY® Award
Entrant:
UK HealthCare/Univ of Ky
Advertiser: UK HealthCare
Title:
2008 UK HealthCare Annual Report
Credits:
Anne Streeter, Freelance writer
Lee Thomas, Photography
Kent Hunter, Design
Jan Taylor, Dir., Communications & Advertising
Amanda Huber, Design
RPI Printers, Cincinnati, Acct Rep
Linda Dickinson, Print Manager
Silver ADDY® Award
Entrant:
Asphalt Institute
Advertiser: Asphalt Institute
Title:
Asphalt Institute 2008 Annual Report
Credits:
Brian Clark, Director of Marketing and
Membership
Karen Embs, Member Services Manager
Lea Howard, Graphic Designer
Dana Mingua, Account Executive
Brochure, Color
Gold ADDY® Award and BEST OF SHOW Entrant:
HinkleStudio
2 Advertiser: Three Chimneys Farm
Title:
Three Chimneys Farm, The Idea is Excellence
Credits:
Barbara Hinkle, Creative Director
Jen Roytz, Writer
Dale Brichta, Writer
Gemma Parenti, Graphic Designer
Lee Thomas, Photographer
Gold ADDY® Award
Entrant:
TwoCan Marketing Group
3 Advertiser: Software Information Systems, LLC
Title:
SIS Brochure System
Credits:
Emily Ashburn, Account Executive
Ron Gilbert, Creative Director
Gold ADDY® Award and Judges Choice 1
Entrant:
PM Advertising
4 Advertiser: Darby Dan Farm
Title:
Darby Dan Brochure
Credits:
Justin Fowler, Graphic Designer
Silver ADDY® Award
Entrant:
University of Kentucky
Advertiser: University of Kentucky
Title:
K Book
Credits:
Catherine Hayden, Design Specialist
Katy Bennett, Marketing Specialist
Kelley Bozeman, Director of Marketing
Nancy Stephens, Assistant Director of New Student & Parent Program
K Book Editorial Board, Editors
Silver ADDY® Award
Entrant:
Baker Communications
Advertiser: Lane’s End
Title:
Lane’s End 2010 Stallion Brochure
Credits:
Cindy Baker, Art Director
Maverick Ng, Graphic Designer
Joyce Fogleman, Copy Writer
Silver ADDY® Award
Entrant:
Big Ass Fans
Advertiser: Big Ass Fans
Title:
In Our Element
Credits:
Laci Poulter, Brand Manager, copywriter
Paul Hardesty, Designer
Phil Means, Creative Director
Laura Lee, Designer
Silver ADDY® Award
Entrant:
LARS Creative Studio
Advertiser: AMERICAN ACCENTS
Title:
American Accents 2010 Catalog
Credits:
Wade Larson, Designer
Wade Larson, Photography
Hennegan, Printer
Editorial Spread
2
Bronze ADDY® Award
Entrant:
KET
Advertiser: KET
Title:
Visions Editorial Spread
Credits:
Ellen Soileau, Editor
Missy Miller Upton, Graphic Designer
Todd Piccirilli, Communications Manager
John Dawahare, Print Graphics Manager
4
3
7
Series
Book Design
Silver ADDY® Award
Entrant:
5ifth element
Advertiser: Academy of Doctors of Audiology (ADA)
Title:
Audiology Practices Magazine
Credits:
John Campbell, Sr. Art Director
Nancy Gilliom, PhD, Editor
Julie Loboyko, Graphic Designer
Stephanie Czuhajewski, Executive Director
Multi-Craft, Printer
Bronze ADDY® Award
Entrant:
Lexington Herald-Leader
Advertiser: Lexington Herald-Leader/Home Builder Assoc of Lexington
Title:
Central Kentucky Lifestyle magazine
Credits:
Trang Basehart, Art Director
Kathy Larkin, Editor
Jane Ashley Pace, Advertising Coordinator
Jason Gregory, Grapher Designer
Joseph Rey Au, Photographer
Magazine Design
Gold ADDY® Award
Elevation Creative Studios
5 Entrant:
Advertiser: Jacki Allen
Title:
Kentucky Bride Magazine Design
Credits:
Tim Jones, Art Director/Designer
Chris Barnes, Designer
Julie Wilson, Publisher/Editor-in-Chief
Fry Communications, Printer
Deborah Drury, Contributing Writer
Molly Galbraith, Contributing Writer
Alysha Hale, Contributing Writer
Jacki Allen, Founder
Jaimeson Gann, Co-Founder
Bronze ADDY® Award
Entrant:
KET
Advertiser: KET
Title:
Visions Magazine
Credits:
Ellen Soileau, Editor
John Dawahare, Print Graphics Manager
Todd Piccirilli, Communications Manager
Tim Bischoff, Director of Marketing
Ronna Fisher, Graphic Designer
Missy Miller Upton, Graphic Designer
Mick Jeffries, Graphic Designer
Lisa Meek, Communications Coordinator
Steve Shaffer, Photographer
5
Gold ADDY® Award
Lee P. Thomas Photography, Inc.
6 Entrant:
Advertiser: Jonathan Lundy
Title:
Jonathan’s Bluegrass Table
Credits:
Jonathan Lundy, Chef/Author
Carol Butler, Publisher
Scott Stortz, Designer
Lee Thomas, Photographer
Silver ADDY® Award
Entrant:
Jeff Rogers Photography, Inc
Advertiser: Jeff Rogers Photography, Inc
Title:
Kentucky Wide II
Credits:
Sumo Design, Art Director/Designer
Jeff Hancock, Photo Editor
Patti Edmon, Writer
Jeff Rogers, Photographer
Poster Campaign
Gold ADDY® Award
Asphalt Institute
7 Entrant:
Advertiser: Asphalt Institute
Title:
Asphalt Institute So Necessary Campaign
Credits:
Brian Clark, Director of Marketing and
Membership
Karen Embs, Member Services Manager
Lea Howard, Graphic Designer
Kendal Butler, Senior Editor
Special Event Card
Silver ADDY® Award
Entrant:
Rae House Creative Marketing
Advertiser: Koller Family
Title:
Christmas Goes To My Head
Credits:
Rae Ella House, Creative Director / Designer
Lee P. Thomas, Lee Thomas Photography
Marsha Koller, Copywriter
Computer Color, Printing
Special Event Invitation
Silver ADDY® Award
Entrant:
Lexington Public Library
Advertiser: Lexington Public Library
Title:
Tombstone Tales and Preservation
Credits:
Peggy McAllister, Graphics Coordinator
Jim Birchfield, Photographer
6
Bronze ADDY® Award
Entrant:
5ifth element
Advertiser: Academy of Doctors of Audiology (ADA)
Title:
ADA 2010 Conference Save-the-Date
Postcard
Credits:
Julie Loboyko, Graphic Designer
Stephanie Czuhajewski, Executive
Director
8
Direct Marketing
Direct, B-to-B or Consumer
Bronze ADDY® Award
Entrant:
Right Place Media
Advertiser: Donan Engineering
Title:
Just Like Hitting Rewind - Postcard
Credits:
Rae Ella House, Creative Director/Designer
John Campbell, Copywriter
Karl Hauser, Account Executive
Ryan Hilliard, Media Strategy
Silver ADDY® Award
Entrant:
Big Ass Fans
Advertiser: Big Ass Fans
Title:
Fanny of a Holiday
Credits:
Charles Anderson, Designer
Cindy Baker, Designer
Katie Cecil, Creative Director
Out-of-Home
Mass Transit, Exterior
Bronze ADDY® Award
Entrant:
AD-SUCCESS Marketing
Advertiser: The Transit Authority of Lexington, Kentucky
Title:
Lextran Keeneland Trolley Graphics
Credits:
Lauren Sellers, Graphic Designer
AdColor, Printing and Installation
Site, Interior Static
Silver ADDY® Award
Entrant:
One Alliance Communications
Advertiser: Women’s Care Center
Title:
Womanhood is a Journey Interior Signage
Credits:
Lisa Davis, Creative Director
Cindy Baker, Art Director
Out-of-Home Campaign
Bronze ADDY® Award
Entrant:
One Alliance Communications
Advertiser: Women’s Care Center
Title:
Womanhood is a Journey Interior Signage
Campaign
Credits:
Lisa Davis, Creative Director
Cindy Baker, Art Director
Vehicle Graphic Advertising
Silver ADDY® Award
Entrant:
Asphalt Institute
Advertiser: Asphalt Institute
Title:
FavoriteRoad.com Vehicle Graphic
Credits:
Brian Clark, Director of Marketing and
Membership
Nancy Griffin, Site Editor
Lea Howard, Graphic Designer
Andrew Fore, Account Executive
Consumer
or Trade Publication
Consumer/Trade, Fractional Page, Color
7
Silver ADDY® Award
Entrant:
One Alliance Communications
Advertiser: Women’s Care Center
Title:
Womanhood is a Journey Pregnancy
Credits:
Lisa Davis, Creative Director
Bill McDonald, Copywriter
Cindy Baker, Art Director
Silver ADDY® Award
Entrant:
One Alliance Communications
Advertiser: Women’s Care Center
Title:
Womanhood is a Journey Contraception
Credits:
Lisa Davis, Creative Director
Bill McDonald, Copywriter
Cindy Baker, Art Director
Silver ADDY® Award
Entrant:
One Alliance Communications
Advertiser: Women’s Care Center
Title:
Womanhood is a Journey Infertility
Credits:
Lisa Davis, Creative Director
Bill McDonald, Copywriter
Cindy Baker, Art Director
9
Silver ADDY® Award
Entrant:
One Alliance Communications
Advertiser: Women’s Care Center
Title:
Womanhood is a Journey Menopause
Credits:
Lisa Davis, Creative Director
Bill McDonald, Copywriter
Cindy Baker, Art Director
Consumer/Trade Campaign, Color
Gold ADDY® Award and Judges Choice 2
One Alliance Communications
8 Entrant:
Advertiser: Women’s Care Center
Title:
Womanhood is a Journey Print Campaign
Credits:
Lisa Davis, Creative Director
Bill McDonald, Copywriter
Cindy Baker, Art Director
Bronze ADDY® Award
Entrant:
One Alliance Communications
Advertiser: Women’s Care Center
Title:
Pajama Girls
Credits:
Lisa Davis, Creative Director
Bill McDonald, Copywriter
Sarah Wallingford, Art Director
Silver ADDY® Award
Entrant:
One Alliance Communications
Advertiser: Women’s Care Center
Title:
Ashmun/Bain Pregnancy Campaign
Credits:
Lisa Davis, Creative Director
Bill McDonald, Copywriter
Sarah Wallingford, Art Director
Bronze ADDY® Award
Entrant:
One Alliance Communications
Advertiser: Women’s Care Center
Title:
Bundle of Joy
Credits:
Lisa Davis, Creative Director
Bill McDonald, Copywriter
Cindy Baker, Art Director
Interactive Media
Consumer/Trade, Full Page, Color
Website, B-to-B HTML, Products
Bronze ADDY® Award
Entrant:
One Alliance Communications
Advertiser: Women’s Care Center
Title:
Pajama Girls
Credits:
Lisa Davis, Creative Director
Bill McDonald, Copywriter
Sarah Wallingford, Art Director
Bronze ADDY® Award
Entrant:
Big Ass Fans
Advertiser: Big Ass Fans
Title:
BigAssFans.com
Credits:
Charles Anderson, Website Designer,
Creative Director
Creative Link, Website Developer
Nina Wolgelenter, Copywriter
Laci Poulter, Copywriter
Bronze ADDY® Award
Entrant:
One Alliance Communications
Advertiser: Women’s Care Center
Title:
Bundle of Joy
Credits:
Lisa Davis, Creative Director
Bill McDonald, Copywriter
Cindy Baker, Art Director
Website, B-to-B HTML, Services
Gold ADDY® Award
One Alliance Communications
9 Entrant:
Advertiser: Miller Wells PLLC
Title:
Miller Wells Website
Credits:
Lisa Davis, Creative Director
Adam Aloi, Web Producer
George Johnson , Photographer
Consumer/Trade, Spread
Silver ADDY® Award
Entrant:
Baker Communications
Advertiser: Lane’s End
Title:
The Mighty Curlin
Credits:
Cindy Baker, Art Director
Maverick Ng, Graphic Designer
Joyce Fogleman, Copy Writer
Silver ADDY® Award
Entrant:
5ifth element
Advertiser: Academy of Doctors of Audiology (ADA)
Title:
ADA Website
Credits:
Paul Scarnegie, Director of Web Strategies
Stephanie Czuhajewski, Executive Director
8
9
10
Website, Consumer HTML, Products
Bronze ADDY® Award
Entrant:
Hammond Design Associates, Inc
Advertiser: Active Sports
Title:
Active Sports Website
Credits:
Grady Walter, Project Director
Kevin Webb, Designer
Dave Hammond, Programmer
Website, Consumer HTML, Services
Gold ADDY® Award
One Alliance Communications
10 Entrant:
Advertiser: Women’s Care Center
Title:
Women’s Care Center Website
Credits:
Lisa Davis, Creative Director
Bill McDonald, Copywriter
Sarah Wallingford, Art Director
Adam Aloi, Web Producer
Silver ADDY® Award
Entrant:
AD-SUCCESS Marketing
Advertiser: Winchester-Clark County Tourism Commission
Title:
Winchester, Kentucky Website
Credits:
Lauren Sellers, Designer
Rod Martin, Programmer
Nancy Turner, Website Content
E-Mails / E-Cards
Gold ADDY® Award
TwoCan Marketing Group
11 Entrant:
Advertiser: Traditional Bank
Title:
Traditional Bank Holiday Connections
Credits:
Emily Ashburn, Account Executive
Ron Gilbert, Creative Director
Lee Boone, Programmer
Bronze ADDY® Award
Entrant:
TwoCan Marketing Group
Advertiser: Traditional Bank
Title:
Traditional Bank Holiday Greetings
Credits:
Emily Ashburn, Account Executive
Ron Gilbert, Creative Director
Lee Boone, Programmer
Bronze ADDY® Award
Entrant:
TwoCan Marketing Group
Advertiser: Traditional Bank
Title:
Traditional Bank Fall Events
Credits:
Emily Ashburn, Account Executive
Ron Gilbert, Creative Director
Lee Boone, Programmer
Micro or Mini Sites
Silver ADDY® Award
Entrant:
Preston-Osborne
Advertiser: Lexington CVB/Meetings & Sales
Title:
Meet Lex Microsite
Credits:
Dave Jones, Graphic Designer/Programmer
David Caldwell, Art Director/Project Manager
Dennis Johnston, Client
Webisodes
Gold ADDY® Award
Video Editing Services
12 Entrant:
Advertiser: Lexington Convention and Visitors Bureau
Title:
Lextreks: River Otter Tour
Credits:
Kiley Lane, Host/producer
Ryan Rivard, Director of Photography
Gina Willis, PA
Online Campaign
10
Gold ADDY® Award
Entrant:
McEwen Creative
13 Advertiser: Commerce Lexington
Title:
Commerce Lexington Business Link
E-vite Campaign
Credits:
Julie Lynn McEwen, Owner
Brandi Romero, Graphic Designer
11
12
13
11
Gold ADDY® and Best of Show
Entrant: HinkleStudio
Advertiser: Three Chimneys Farm
Title:
Three Chimneys Farm,
The Idea is Excellence
Credits:
Barbara Hinkle, Creative
Director
Jen Roytz, Writer
Dale Brichta, Writer
Gemma Parenti, Graphic
Designer
Lee Thomas, Photographer
Gold ADDY® and Judges Choice 1
Entrant: PM Advertising
Advertiser: Darby Dan Farm
Title:
Darby Dan Brochure
Credits:
Justin Fowler, Graphic Designer
Gold ADDY® and Judges Choice 2
Entrant:
One Alliance Communications
Advertiser: Women’s Care Center
Title:
Womanhood is a Journey Print Campaign
Credits:
Lisa Davis, Creative Director
Bill McDonald, Copywriter
Cindy Baker, Art Director
12
Gold ADDY® and Judges Choice 3 Entrant: Lee P. Thomas Photography, Inc.
Advertiser: Three Chimneys Farm
Title:
Three Chimneys Farm Campaign
Credits:
Jen Roytz, Communications Director,
Three Chimneys Farm
Case Clay, President,
Three Chimneys Farm
Jenni Presley, Associate,
Lee P. Thomas Photography, Inc.
Jennifer Roberts, Associate,
Lee P. Thomas Photography, Inc.
Gold ADDY® and
Ralph Gabbard Television Excellence
Entrant: Lexington Public Library
Advertiser: Lexington Public Library
Title:
Library Card Commercial
Credits:
Thai Emmerich, Writer/Director
Thom Southerland, Director
of Photograpy
Tall ADDY®Æ
Entrant: Group CJ
Advertiser: LFUCG Department of Environmental Quality
Title:
Black Water
Credits:
Connie Jo Miller, Creative Director/
Copywriter
Nancy Diedrichs, Creative Director/
Broadcast Producer
Public Service Cash Award
Entrant: Rae House Creative Marketing
Advertiser: Calvary Baptist Church
Title:
Christmas Eve, Calvary Baptist Church
Credits:
Rae Ella House, Illustrator / Designer
Computer Color, Printer
Copywriting Excellence
Entrant: One Alliance Communications
Advertiser: One Alliance Communications
Title:
Parsley
Credits:
Bill McDonald, Writer
Susan Reinhardt,
Illustrator/Art Director
13
Interactive B-to-B
Bronze ADDY® Award
Entrant:
Preston-Osborne
Advertiser: Lexington Convention & Visitors Bureau
Title:
Lexington CVB Media Guide
Credits:
Dave Jones, Graphic Designer/Programmer
Niki Heichelbech, Project Manager/Client
Radio
Local Radio
Silver ADDY® Award
Entrant:
Bar Lexington
Advertiser: Bar Lexington
Title:
Girly Girl Burlesque Show
Credits:
Rocky Borders, Writer
Lee Hudson, Writer
Steve Lewis, Producer/Talent
Karyn Czar, Talent
Television
Local TV
Gold ADDY® Award
Entrant:
WLEX-TV
14
Advertiser: Ale 8 One
Title:
Ale 8 One ‘Ball Park’
Credits:
Bruce Carter, 3D Animation
Dave Medley, Producer/Editor/Sound Design
Deanne Elmore, Producer
Larry Glover, Announcer
Gold ADDY® Award
WLEX-TV
15 Entrant:
Advertiser: Ale 8 One
Title:
Ale 8 One ‘All Stars’
Credits:
Bruce Carter, 3D Animation
Dave Medley, Producer/Editor/Sound Design
Deanne Elmore, Producer
Jason Bailey, Announcer
Gold ADDY® Award and Ralph Gabbard Television Excellence
Lexington Public Library
16 Entrant:
Advertiser: Lexington Public Library
14
14
15
Title:
Credits:
Library Card Commercial
Thai Emmerich, Writer/Director
Thom Southerland, Director of Photography
Silver ADDY® Award
Entrant:
Video Editing Services
Advertiser: Jean Farris
Title:
Jean Farris Winery & Bistro
Credits:
Arthur Rouse, Producer/Director
Ryan Rivard, Director of Photography
Gina Willis, PA
Kiley Lane, PA
Silver ADDY® Award
Entrant:
Media Merchant
Advertiser: Fred Astaire Dance Studio
Title:
You’ve Got Style
Credits:
Hope Hudson, Director, Co-Editor,Copy-Writer,
Talent
Tuckywood Productions, Director Of
Photography, Editor
Steve Lewis, Audio Editor
Sue Michael, Talent
Rachael Martini, Talent
Susan Blanton, Talent
Bronze ADDY® Award
Entrant:
Media Merchant
Advertiser: Sullivan University
Title:
Culinary
Credits:
Mark Tyree, Director,Co-Editor, Copy-Writer
Tuckywood Productions, Director of
Photography, Editor
Steve Lewis, Audio Engineer
Andy Seibert, Talent
Tess Morgan, Talent
Bronze ADDY® Award
Entrant:
Media Merchant
Advertiser: Sullivan University
Title:
Recession Is Tough
Credits:
Mark Tyree, Director, Copy- Writer, Co- Editor
Tuckywood Productions, Director Of
Photography, Editor
Tess Morgan, Talent
Stuart Langston, Talent
Bronze ADDY® Award
Entrant:
Media Merchant
Advertiser: Amzac Garage Door
Title:
FUNNY NAME.. GREAT DOOR
Credits:
Mark Tyree, Director, Co- Editor,
Copy-Writer, Talent
Hope Hudson, Co- Director
Tuckywood Productions, Director of
Photography, Editor
Jim Jerrels, Talent
Neal Metcalfe, Talent
Jack Tyree, Talent
Shelby Hudson, Talent
Brad Turpin, Talent
16
Local TV
Gold ADDY® Award
WLEX-TV
17 Entrant:
Advertiser: St. Joseph Health System
Title:
WEG Preview
Credits:
Chrissy Pullinger, Writer/Producer/
Videographer
Devon Ramage, Videographer
John Pleisse, Announcer
Local TV Campaign
Gold ADDY® Award
WLEX-TV
18 Entrant:
Advertiser: Ale 8 One
Title:
Ale 8 One Sports Campaign
Credits:
Dave Medley, Producer/Editor/Sound Design
Bruce Carter, 3D Animation
Deanne Elmore , Producer
Jason Bailey, Announcer
Larry Glover, Announcer
Silver ADDY® Award
Entrant:
Media Merchant
Advertiser: GOOD FOODS MARKET AND CAFE
Title:
GOOD FOODS MARKET AND CAFE
Credits:
Hope Hudson, Art Director,Director,
Copy-Writer,Graphic Design
Tuckywood Productions, Director of
Photography, TV Editor
TV Self-Promotion
Silver ADDY® Award
Entrant:
WLEX-TV
Advertiser: WLEX-TV
Title:
LEX18 BIG STORY
Credits:
Dave Medley, Producer/Editor
TV Self-Promotion Campaign
Gold ADDY® Award
WLEX-TV
19 Entrant:
Advertiser: WLEX-TV
Title:
LEX18 2009 Derby Coverage
Credits:
Dave Medley, Producer/Editor
Bruce Carter, 3D Animation
Chrissy Pullinger, Producer/Editor
17
18
Silver ADDY® Award
Entrant:
WLEX-TV
Advertiser: WLEX-TV
Title:
LEX18 Holiday IDs
Credits:
Devon Ramage, Producer/Editor
Infomercials
Award:
Entrant:
Advertiser:
Title:
Credits:
Bronze ADDY® Award
Media Merchant
Commonwealth Eye Surgery
Commonwealth Eye Surgery Infomercial
Hope Hudson, Copy-Writer, Director,
Co-Editor, Talent
Tuckywood Productions, Director Of
Photography, Editor
Mark Tyree, Co-Director, Talent (Jingle)
Neal Metcalfe, Talent
Steve Lewis, Talent/ Audio Engineer (Jingle)
Mixed/Multiple Media
Mixed-Media, National B-to-B
Silver ADDY® Award
Entrant:
Asphalt Institute
Advertiser: Asphalt Institute
Title:
FavoriteRoad.com Industry Campaign
Credits:
Brian Clark, Director of Marketing and
Membership
Nancy Griffin, Site Editor
Becky Howard, Advertising Sales
Lea Howard, Graphic Designer
Kendal Butler, Senior Editor
David Caldwell, President, Preston-Osborne
James Dixon, The 10th Planet
Silver ADDY® Award
Entrant:
Asphalt Institute
Advertiser: Asphalt Institute
Title:
The Spy Who Paved Me Campaign
Credits:
Brian Clark, Director of Marketing and
Membership
Karen Embs, Member Services Manager
Paul Del Rio, Videographer/Editor
Lea Howard, Graphic Designer
Katrina Walasinski, Meeting Planner and Event Manager
Phil Blankenship, Senior Research Engineer
19
15
Mixed-Media, Local Consumer
Silver ADDY® Award
Entrant:
Group CJ
Advertiser: Bluegrass Hospitality Group
Title:
Drake’s Rock Hard Open
Credits:
Connie Jo Miller, Creative Director/
Copywriter
Nancy Diedrichs, Creative Director/
Copywriter/Web Designer
Brian McCarty, Creative Director
Bruce Drake, Creative Director
Joel Villaflor, Art Director
Cheryl Conrad, Art Director
Danielle Thomasson, Account Coordinator
Anna Benlow, Graphic Designer
Ave Lawyer, Brand Strategist
Advertising for
the Arts & Sciences
Arts, Annual Report
Silver ADDY® Award
Entrant:
Centre College
Advertiser: Centre College
Title:
Centre College Donor Report
Credits:
Dana Bart, Art Director/Designer
Jacklyn Thomas, Project manager
Clarence Wyatt, Project Manager
Thoroughbred Printing, Printer
Arts, Brochure
Gold ADDY® Award
Norton Center for the Arts
20 Entrant:
Advertiser: Norton Center for the Arts
Title:
Norton Center for the Arts Season Brochure
Credits:
Dana Bart, Art Director/Designer
George Foreman/Debra Hoskins, Project
Manager
Thoroughbred Printing, Printer
20
21
16
Silver ADDY® Award
Entrant:
Lexington Center Corporation
Advertiser: Lexington Opera House
Title:
Be Our Guest: 2009 - 2010 Season of
Broadway Live
Credits:
Sheila Kenny, Art Direction / Copywriting
Luanne Franklin, Art Direction / Copywriting
Matt Johnson, Graphic Design
Arts, Poster
Silver ADDY® Award
Entrant:
Centre College
Advertiser: Centre College Division of Humanities
Title:
Senior Student Art Exhibit
Credits:
Dana Bart, Art Director/Designer
Judith Pointer Jia, Project Coordinator
Arts, Invitation
Silver ADDY® Award
Entrant:
Centre College
Advertiser: Centre College - Alumni House
Title:
Homecoming Brochure
Credits:
Dana Bart, Art Director/Designer
Jacklyn Thomas, Project Manager
Megan Haake, Project Manager
Thoroughbred Printing, Printer
Arts, Magazine
Bronze ADDY® Award
Entrant:
UK HealthCare/Univ of Ky
Advertiser: UK HealthCare
Title:
UK HealthCare Orthopaedic & Sports
Medicine Calipari Ad
Credits:
Becky Martin, Senior Service Line Manager
Mike Duck, Art Director, New West Agency
Tanya Wray, Director, Service Line Marketing
Lee Thomas, Photographer
Jan Taylor , Dir., Communications &
Advertising
Arts, Interactive
Gold ADDY® Award
Elevation Creative Studios
21 Entrant:
Advertiser: Kentucky Historical Society
Title:
Kentucky Military Treasures Online Exhibition
Credits:
Christopher Gowin, Creative Director,
Developer
Tim Jones, Art Director, Designer
Chris Barnes, Designer
Taha Al-jumaily, Developer
Connor Sears, Developer
Marilyn Zoidis, Assistant Director
Bill Bright, Curator
Anthony P. Curtis, Project Assistant
Lindsay Merritt, Project Assistant
James Moore, Museum Educator
Tony Curtis, Exhibitions Project Specialist
Arts, Campaign
Gold ADDY® Award
Norton Center for the Arts
22 Entrant:
Advertiser: Norton Center for the Arts
Title:
Norton Center Season-Campain
Credits:
Dana Bart, Art Director/Designer
George Foreman/Debra Hoskins, Project
Manager
Thoroughbred Printing, Printer
Silver ADDY® Award
Entrant:
Norton Center for the Arts
Advertiser: Norton Center for the Arts
Title:
New York Philharmonic_Berlioz -Schumann AD
Credits:
Dana Bart, Art Director/Designer
George Foreman, Project Manager
Lexington Herald Leader, Printer
Public Service
Public Service, Poster
Public Service Cash Award
Rae House Creative Marketing
23 Entrant:
Advertiser: Calvary Baptist Church
Title:
Christmas Eve, Calvary Baptist Church
Credits:
Rae Ella House, Illustrator / Designer
Computer Color, Printer
22
23
Advertising Industry
Self-Promotion
Self-Promotion, Collateral
Copywriting Excellence
One Alliance Communications
24 Entrant:
Advertiser: One Alliance Communications
Title:
Parsley
Credits:
Bill McDonald, Writer
Susan Reinhardt, Illustrator/Art Director
Gold ADDY® Award
Copy Express
25 Entrant:
Advertiser: Copy Express
Title:
Newest Flavor, Soft Touch Promo Brochure
Credits:
Lea Howard, Graphic Designer
Otto Pittner, Concept and Project Coordinator
Bronze ADDY® Award
Entrant:
Baker Communications
Advertiser: Cindy Baker
Title:
Art In Bloom - 2010 Calendar
Credits:
Cindy Baker, Art Director / Photographer
Self-Promotion, Print
Bronze ADDY® Award
Entrant:
Right Place Media
Advertiser: Right Place Media
Title:
Media Excelleration
Credits:Joel Rapp, CEO, President
Ron Gilbert, Creative Director/Designer/
Copywriter
Self-Promotion, Broadcast
26 Gold ADDY® Award
Entrant: 5ifth element
Advertiser: 5ifth element
Title:
5e Promotional Video
Credits:
Michael Endy, SVP & Creative
Director
Paul Scarnegie, Director of
Web Strategies
John Campbell, Sr. Art Director
24
25
26
17
Elements of
Advertising
Self-Promotion, Interactive
Silver ADDY® Award
Entrant:
Green Thumb Marketing
Advertiser: Green Thumb Marketing
Title:
GTM Website
Credits:
Dustin Wunderlich, Co-Owner
Jarod Thornton, Co-Owner
Bronze ADDY® Award
Entrant:
Right Place Media
Advertiser: Right Place Media
Title:
Happy Holidays From Right Place Media!
Credits:
Lee Boone, Creative Director/Designer
Karl Hauser, Concept/Copywriter
Joel Rapp, Copywriter
Self-Promotion, Out-of-Home
Silver ADDY® Award
Entrant:
One Alliance Communications
Advertiser: One Alliance Communications
Title:
Always Thinking
Credits:
Lisa Davis, Creative Director
Bill McDonald, Creative Director
Self-Promotion, Direct
Silver ADDY® Award
Entrant:
AD-SUCCESS Marketing
Advertiser: AD-SUCCESS Marketing
Title:
AD-SUCCESS Christmas Card
Credits:
Lauren Sellers, Graphic Designer
Self-Promotion, Invitation
Silver ADDY® Award
Entrant:
Copy Express
Advertiser: Copy Express
Title:
Good Things Holiday Card
Credits:
Lea Howard, Graphic Designer
Vera Daugherty, Project Coordinator
Bronze ADDY® Award
Entrant:
Baker Communications
Advertiser: Baker Communications
Title:
Twas the Week After Christmas
Credits:
Cindy Baker, Art Director
Maverick Ng, Graphic Designer
Maria Smallwood, Copy Writer
Lee Thomas, Photographer
Self-Promotion, Mixed Media Campaign
18
Bronze ADDY® Award
Entrant:
5ifth element
Advertiser: 5ifth element
Title:
5ifth element Self Promotion Campaign
Credits:
Henry Kirsch, SVP & Managing Director
Michael Endy, SVP & Creative Director
John Campbell, Sr. Art Director
Paul Scarnegie, Director of Web Strategies
Hans C. Kaspersetz, Web Designer
Julie Loboyko, Graphic Designer
Howard Friedman, Copywriter
Jerry Houck, Account Services Manager
Michael Voss, Business Manager
Copy Express, Printer
Logo
Silver ADDY® Award
Entrant:
5ifth element
Advertiser: University of Kentucky Choirs
Title:
UK Choirs Logo
Credits:
John Campbell, Sr. Art Director
Jerry Houck, Account Manager
Silver ADDY® Award
Entrant:
Asphalt Institute
Advertiser: Asphalt Institute
Title:
FavoriteRoad.com Logo
Credits:
Brian Clark, Director of Marketing and
Membership
Kendal Butler, Senior Editor
Karen Embs, Member Services Manager
Lea Howard, Graphic Designer
Silver ADDY® Award
Entrant:
Preston-Osborne
Advertiser: ecoPower Generation, LLC
Title:
ecoPower Generation logo
Credits:
Bill Michul, Graphic Designer
Phil Osborne, Account Manager
Silver ADDY® Award
Entrant:
LARS Creative Studio
Advertiser: SKYBAR
Title:
Blue Sushi Logo
Credits:
Wade Larson, Designer
Bronze ADDY® Award
Entrant:
5ifth element
Advertiser: Hospira
Title:
Hospira IQ Logo
Credits:
Michael Endy, SVP & Creative Director
John Campbell, Sr. Art Director
Jerry Houck, Account Manager
Howard Friedman, Copywriter
Bronze ADDY® Award
Entrant:
Elevation Creative Studios
Advertiser: Funky Uncle Fine Foods LLC
Title:
Funky Uncle Fine Foods Logo
Credits:
Jeff Ruth, Creative Director, Designer
27
Bronze ADDY® Award
Entrant:
TwoCan Marketing Group
Advertiser: Clotfelter-Samokar
Title:
Clotfelter-Samokar Logo
Credits:
Emily Ashburn, Account Executive
Ron Gilbert, Creative Director
Photography, Black and White
Gold ADDY® Award
Lee P. Thomas Photography, Inc.
27 Entrant:
Advertiser: Three Chimneys Farm
Title:
War Chant
Credits:
Sandy Hatfield, Stallion Manager,
Three Chimneys Farm
Jen Roytz, Communications Director,
Three Chimneys Farm
Jenni Presley, Associate, Lee P. Thomas
Photography, Inc.
Jennifer Roberts, Associate, Lee P. Thomas Photography, Inc.
Silver ADDY® Award
Entrant:
Lee P. Thomas Photography, Inc.
Advertiser: University of Kentucky College of Medicine
Title:
UK College of Medicine Annual Report
Credits:
Julane Hamon, Communications Director,
UK College of Medicine
Jay Perman, Dean/VP Clinical Affairs,
UK College of Medicine
Seth Flynn, Development Assistant II,
UK College of Medicine
Mary Porter, Publ. Production Assistant,
UK College of Medicine
Photography, Color
Gold ADDY® Award
Lee P. Thomas Photography, Inc.
28 Entrant:
Advertiser: Jonathan Lundy
Title:
Jonathan’s Bluegrass Table: Introduction
Credits:
Jonathan Lundy, Chef/Owner
28
Jenni Presley, Associate, Lee P. Thomas
Photography, Inc.
Jennifer Roberts, Associate, Lee P. Thomas Photography, Inc.
Carol Butler, Publisher
Gold ADDY® Award
Lee P. Thomas Photography, Inc.
29 Entrant:
Advertiser: Jonathan Lundy
Title:
Jonathan’s Bluegrass Table: Inspired Starters
Credits:
Jonathan Lundy, Chef/Owner
Jenni Presley, Associate, Lee P. Thomas
Photography, Inc.
Jennifer Roberts, Associate, Lee P. Thomas Photography, Inc.
Carol Butler, Publisher
Silver ADDY® Award
Entrant:
Jeff Rogers Photography, Inc
Advertiser: Jeff Rogers Photography, Inc
Title:
Kentucky Wide II
Credits:
Sumo Design, Art Director/Designer
Jeff Hancock, Photo Editor
Patti Edmon, Writer
Jeff Rogers, Photographer
Silver ADDY® Award
Entrant:
KET
Advertiser: KET
Title:
Big South Fork Photo
Credits:
Steve Shaffer, Photographer
Photography, Digitally Enhanced
Gold ADDY® Award
Rae House Creative Marketing
30 Entrant:
Advertiser: Calvary Baptist Cburch
Title:
Christmas Eve, Calvary Baptist Church
Credits:
Rae Ella House, Concept / Photo Illustration /
Photography
Gold ADDY® Award
Rae House Creative Marketing
31 Entrant:
Advertiser: Marsha Koller
Title:
Christmas Hair
Credits:
Rae Ella House, Concept & Photo Illustration
Lee P. Thomas, Original Photography
30
31
29
19
Photography, Campaign
Gold ADDY® Award and Judges Choice 3 Lee P. Thomas Photography, Inc.
32 Entrant:
Advertiser: Three Chimneys Farm
Title:
Three Chimneys Farm Campaign
Credits:
Jen Roytz, Communications Director, Three Chimneys Farm
Case Clay, President, Three Chimneys Farm
Jenni Presley, Associate, Lee P. Thomas
Photography, Inc.
Jennifer Roberts, Associate, Lee P. Thomas Photography, Inc.
Silver ADDY® Award
Entrant:
Lee P. Thomas Photography, Inc.
Advertiser: Jonathan Lundy
Title:
Jonathan’s Bluegrass Table_Starters & Suppertime
Credits:
Jonathan Lundy, Chef/Author
Jenni Presley, Associate, Lee P. Thomas
Photography, Inc.
Jennifer Roberts, Associate, Lee P. Thomas Photography, Inc.
Silver ADDY® Award
Entrant:
Lee P. Thomas Photography, Inc.
Advertiser: Jonathan Lundy
Title:
Jonathan’s Bluegrass Table - Dramatic Endings
Credits:
Jonathan Lundy, Chef/Author
Jenni Presley, Associate, Lee P. Thomas
Photography, Inc.
Jennifer Roberts, Associate, Lee P. Thomas Photography, Inc.
Carol Butler, Publisher
Silver ADDY® Award
Entrant:
Lee P. Thomas Photography, Inc.
Advertiser: Jonathan Lundy
Title:
Jonathan’s Bluegrass Table - Family Portraits, Editorial
Credits:
Jonathan Lundy, Chef/Author
Jenni Presley, Associate, Lee P. Thomas
Photography, Inc.
Jennifer Roberts, Associate, Lee P. Thomas Photography, Inc.
Silver ADDY® Award
Entrant:
Jeff Rogers Photography, Inc
Advertiser: Jeff Rogers Photography, Inc
Title:
Kentucky Wide II
Credits:
Jeff Rogers, Photographer
Jeff Hancock, Photo Editor
Sumo Design, Art director/designer
32
20
Local Only Categories
Documented Sales Success
Bronze ADDY® Award
Entrant:
Media Merchant
Advertiser: Fitzpatrick’s Furniture
Title:
Romance / Lucky Charms
Credits:
Mark Tyree, Director, Copy-Writer, Co-Editor
Hope Hudson, Co-Director
Jeff Jacobs, Director of Photgraphy
Tuckywood Productions, Editor
Jeff Vanderhorst, Co-Copywriter
Billy Blackwell, Talent
Deidre Ransdell, Talent
Tall ADDY
33 Entrant:
Advertiser:
Title:
Credits:
33
Group CJ
LFUCG Department of Environmental Quality
Black Water
Connie Jo Miller, Creative Director/
Copywriter
Nancy Diedrichs, Creative Director/
Broadcast Producer
Post has produced over one hundred
years of quality printing, and over twenty-three
years serving the needs of Lexington and the
Bluegrass Region.
That is why we can say we are always
here. We’re here with the very latest graphic
arts technology. From black and white to multi
color, personal customer service, and years of
experience to stand behind our services, Post
Printing is always here.
Call us for all your printing needs.
1033 Trotwood Drive
Lexington, Kentucky 40511
859-254-7714
www.postprinting.com
GREAT LOCATION. GREAT GUESTROOMS. GREAT MEETINGS.
Hyatt Regency offers 20,000 square feet of elegant
function space that is stylish and unique. Renovated
guestrooms include a Hyatt Grand BedTM complete with
a plush pillow-top mattress and a state-of-the-art work
center. For more information or to book a meeting, call
859 519 4211 or visit www.lexington.hyatt.com.
401 WEST HIGH STREET, LEXINGTON, KENTUCKY
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onealliance.com
A LWAYS T HINKING .
Congratulations to all the winners.
Have one
on us.
Winner of two San Francisco Chronical
Wine Competition Medals 2010
•
Winner of the Concordance GOLD Medal 2009
Wines of the South
•
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Judges’ Best and People’s Choice
•
Winner of an ADDY® or two.
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