2012 ANNUAL REPORT
Board of Directors
Committee Reports
Financial Summary
Award Recipients
Summary
Mission:
To provide an opportunity for employers and career services professionals to share knowledge and ideas that inspire, guide,
and promote best practices that effectively connect students and employers.
Vision:
To successfully connect Wisconsin college and university students and graduates with employers, simultaneously meeting the
objectives of recruiting and career services professionals, while fulfilling the aspirations of students and graduates.
Wisconsin Association of Colleges & Employers, Inc. (WI-ACE)
2012 Board of Directors
Kathy Pykkonen
President
Director, Career Services
UW-Superior
Belknap and Catlin
PO Box 2000
Superior, WI 54880
715-394-8024
kpykkone@uwsuper.edu
Jessie Pondell
President-Elect
Professional Development Director
UW Oshkosh College of Business
Oshkosh, WI
920-424-3032
pondellj@uwosh.edu
Emily Bradley, PHR
Past-President
Senior Recruiter
First Business Financial Services, Inc.
401 Charmany Drive
Madison, WI 53719
608-232-5909
ebradley@firstbusiness.com
Amy Lane
Secretary
Director of Career Services
UW-Stout Career Services
P.O. Box 790
Menomonie, WI 54751
715- 232-1469
laneam@uwstout.edu
Christina Stelter, PHR
Treasurer
Human Resources Representative
Baker Tilly Virchow Krause, LLP
2201 E Enterprise Ave, Ste 100
Appleton, WI 54913
920-739-3477
christina.stelter@bakertilly.com
2012 Board of Directors (Continued)
McKenna Pfeiffer
Bylaws Committee Chair
Career Counselor
University of Wisconsin - River Falls
410 South Third Street, 211 Hagestad Hall
River Falls, WI 54022
715-425-3572
mckenna.pfeiffer@uwrf.edu
Erica DeQuaine, MS
Conference Planning Committee Co-Chair
Assistant Director of Career Services
St. Norbert College
Todd Wehr 215
De Pere, WI
920-403-3040
erica.dequaine@snc.edu
Jodi Carlson
Conference Planning Committee Co-Chair
College of Business & Nursing Career Advisor
UW Oshkosh Career Services
Dempsey Hall 230, Oshkosh, WI 54901
920-424-2665
carlsonj@uwosh.edu
Aaron Jones
Media and Communications Chair
Recruiting Specialist
Bemis Company, Inc.
920-527-7486
ajjones2@bemis.com
Doug Roedl
Marketing Committee Chair
Talent Acquisition Specialist - WI Group
Enterprise Rent-A-Car
Milwaukee, WI
262-544-8330 x236
douglas.d.roedl@erac.com
Kathy Craney
Historian Committee Chair
Career Counselor
UW-Whitewater
800 W. Main Street
Whitewater, WI 53190
262-472-1961
CraneyK@uww.edu
2012 Board of Directors (Continued)
Wade Krogwold
Membership Committee Chair
Campus and Community Recruiting Manager
Direct Supply
6767 N Industrial Rd
Milwaukee, WI 53223
414-358-7421
wkrogwold@directs.com
Technology Committee Chair
VACANT
Emily Bradley is filling the role in the interim
2012 Committee Reports
Bylaws & Administrative Issues Committee
Committee members: McKenna Pfeiffer (Chair)
Policies & Procedures
Based on Roberts Rules of Order, it has been determined Board of Director’s elections will not take place when
candidates are running unopposed. Candidate nominations will be distributed to the organization’s membership
by the Past President. If only one name for each position is submitted, those individuals will win by acclimation.
Bylaws
An online bylaw vote was facilitated on January 3, 2012 to combine the Publications and Communications
Committees into one entitled Media and Communications Committee. We received 43 votes; 41 in favor and
two not recording a vote. This change helps to eliminate redundancy of position responsibilities within the
organization’s committee structure.
Based on Roberts Rules of Order, it has been determined Board of Director’s elections will not take place when
candidates are running unopposed. A call for candidate nominations will be distributed to the organization’s
membership by the Past President. If only one name for each position is submitted, those individuals will win by
acclimation.
Board Position Descriptions
A few position description changes were made this year; based on the bylaw vote, the Media and Communications
Committee was added, and awards and elections are now the responsibility of the Bylaws Committee.
2013 Goals
The Committee will continue to partner with the Board of Directors to make any needed revisions or additions to
the organization’s Policies & Procedures and Association’s Bylaws.
Media and Communications Committee
Committee Chair: Aaron Jones
Highlights for 2013:
LinkedIn: cleaned up our LinkedIn WI-ACE Group . In the beginning of 2013 we had over 300 members who
were in this group. By the summer of 2013 I was able to delete any group member that is not officially a WI-ACE
member or has not attended a conference in a year or so. Our LinkedIn Group member count is around 70. Leah
now has the ability to accept/reject LinkedIn members who are requesting to join the group.
Signage: Thanks to the help of Anna we are now printing our tri-folds at Alliance Laundry using their printing
department. The cost to print our tri-folds for the Spring Conference was $15.25. By having the tri-folds printed
at Alliance Laundry we are saving the WI-ACE group money. We also did not have any cost of printing signs for the
Spring Conference as well for our sponsors. This Spring we were able to use the same signage we had from our
previous sponsors. Overall before the Winter Conference in December our total cost for printing of signage and
tri-folds for 2013 was $15.25. I have asked Leah to continue to work with Anna on the printing of our tri-folds due
to the cost saving.
Conference Planning Committee
Committee Chairs: Jodi Carlson & Erica Murphy
May 2012 Conference
Committee Chairs: Jodi Carlson & Erica DeQuaine
Committee Members: Emily Bradley, Cassie Curry, Angela Kundert
Registration Fees:
Member rate: $60
Non-member rate: $100
Student rate: $30
Hotel Rates: $70 (state rate) single/double
Rooms Reserved: 30
Total Registered: 59
Pre-Conference Activities: see attached conference agenda (20 people attended)
Dinner: see attached conference agenda (32 people attended)
Conference Highlights:
●
Veteran’s panel w/ 5 panelists
●
Kalahari behind the scenes tour (employer visit)
Overall Conference Satisfaction: 83% responded extremely satisfied or satisfied (23/29)
December 2012 Conference
Committee Chairs: Jodi Carlson & Erica DeQuaine
Committee Members: Emily Bradley, Cassie Curry, Anna Ewerdt, Angela Kundert
Registration Fees:
Early Bird Rates: (Deadline November 18)
Member
Early bird member rate
Early bird member single day rate
Non-Member
Early bird non-member rate
Early bird non-member single day rate
$175
$125
$225
$155
Regular Rates: (For all registrations after November 18)
Member
Member rate
$200
Member single day rate
$140
Non-Member
Non-member rate
$250
Non-member single day rate
$175
Student Rate: (Flat rate)
Hotel Rates: $70 single/ $85 double
$100
Rooms Reserved: Tuesday - 40Wednesday - 70
Total Registered: 64
Pre-Conference Networking Dinner: see attached conference agenda (37 people attended)
Conference Highlights:
●
Pierce Manufacturing Tour – 37 people attended
●
Radisson overnight stay donated
●
Lawrence hosted pre-conference networking social
●
Etiquette lunch
●
Conference attendees completed StrengthsQuest assessment
●
2 platinum sponsors (Oshkosh Corporation and Verizon)
Overall Conference Satisfaction: 90% respondents reported being satisfied or very satisfied with the conference
(38/42)
NEW Conference Planning Co-Chairs (2 year term):
Cassie Curry – Lawrence University & Anna Ewerdt – Alliance Laundry
Future Conference Dates & Sites:
May 2 & 3 2013
The Osthoff Resort, Green Lake, WI
Company Visit: Kohler Company
December 4-6 2013
Kalahari Resort, Wisconsin Dells, WI
May 8 & 9 2014
The Abbey, Lake Geneva, WI
Historian Committee
Committee Chair: Kathy Craney
The committee has added conference photos to Facebook online - Wisconsin - Association of Colleges and
Employers, Inc (WI-ACE), which is also connected to our new WI-ACE website. Several PowerPoint presentations
have been created to use at meetings for sharing and historical reference. The committee will work on a
PowerPoint presentation for the upcoming December conference entitled “A Bridge to the Next 50 Years.
Marketing Committee
Committee Chair: Doug Roedl
* Marketed WI-ACE at some career fairs to various companies, I brought all the WI-ACE marketing supplies with
me and was able to get our new and updated brochures
*Met with a couple career professionals who haven’t come in a while to see if why and if we can get some of
them back.
*Drafted a proposal for vendor sponsorship levels at future conferences
Membership Committee
Committee Chair: Wade Krogwold-no annual report received for 2012.
Technology Committee
Committee Chair: Emily Bradley
For 2012, WI-ACE continued to utilize and leverage the new technologies that were implemented in the last
couple of years. The www.wiace.org website and Smart Events, the system/site we use for our event and
registration management, are continuing to serve us well and have made managing information much easier
for everyone involved. We have stripped away the “log-in” feature on the website for our members, and made
all of our information open to everyone; excluding a full membership list, which they have to request so we can
verify that they are a good-standing member. This has made it easier for our members to access information,
and eliminated the need for members, and new members, to create an online account on our website (which was
deemed unnecessary). The board members still have administration login capabilities so that they can update/
edit their assigned web content. We are also now manually updating the career fair dates/information calendar
that we have posted on the website, rather than asking for that information from members. We have had the
ability to have students that are working within the offices of our board members, generate that information and
then we have manually imported the information into our Google calendar which is linked to the website. We are
continuing to use Google Docs (Google Drive) for our document storage and retention site, which allows the board
to better share information. Smart Events is still working great for our registration system, both for conferences
and membership, as well as tracking other information such as conference speakers, sponsorship, and board
member information. For better collaboration, we started evaluating other payment gateway options and hope to
transition to a new partner for collecting online credit payments for 2013. For 2013, we will continue to look for
technology resources that can help the organization run more efficiently, and effectively.
Financial Summary
A 2012 Financial Summary was not submitted by Treasurer Christina Stelter.
Award Recipients
Kathy Pykkonen received the President’s Plaque from incoming 2013 President Jessie Pondell.
Emily Bradley-President’s Award, Jodi Carlson-departing board member, Erica DeQuaine-departing board member,
Wade Krogwald-departing board member, Matt Meyers-departing board member
Summary
Highlights in 2012
● New Committee was created: Media and Communication combining Publication and Communications
committees.
● Created a membership “dream team” of representatives from all 4 areas served.
● Under Emily’s leadership the website continued to develop and expand including member only access
discussions and change throughout 2012
● Conferences continued to receive positive feedback.
● Smart Events continues to prove a valuable association tracking and event coordination website.
● Both the website and the event system allowed WI-ACE valuable cost and time saving efficiencies
throughout 2012.
●
●
●
Attracting membership continues to be a challenge, as it has been in the last few years, and efforts were
again focused on maintaining and growing membership and conference attendance. We actively recruited
members and attendees through one on one conversation, social media, direct emails, and sponsorship at
SHRM events.
Non-renewal strategies became a primary membership focus in 2012
We also had the buddy program again to encourage conference attendance. It will be a continued goal
of the board, specifically membership and marketing to build awareness of the organization and grow
membership.
Lastly, WI-ACE is in good financial and membership standings. There is tremendous confidence in the new
leadership for continued innovation and ensuring continued success within the organization.
Respectfully submitted,
Kathy Pykkonen