Advertising and Sponsorship
Opportunities
Association of Graduates
United States Air Force Academy
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Reaching the United States Air Force Academy
Alumni through Advertising and Sponsorship
Welcome to the United States Air Force Academy Association of Graduates. We
would like to extend your company an invitation to communicate to the graduates,
parents and friends of America’s greatest service Academy. Sign up today and
take advantage of our Advertising and Corporate Sponsorship programs to reach
an audience of approximately 41,000 alumni and over 6,000 parents, friends and
family worldwide. Our graduate community is made up of well educated, affluent
business entrepreneurs, corporate executives and influential leaders.
We will provide your company with all the tools it needs to spread your message,
your vision and your brand across the many avenues of today’s global market. Your
company can reach a vast audience with our internet publications such as Web
Guy, ZoomiEnews and the online Register of Graduates or take a more traditional
course with our award winning print work in the Parent Handbook. Either way,
your business is guaranteed to get noticed and to obtain results. Please take this
opportunity to start a long lasting relationship with the United States Air Force
Academy Association of Graduates!
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ALUMNI DEMOGRAPHICS Approximately 41,000 alumni
Alumni demographics
Age Group
West
27.96%
Southwest
Midwest
Southeast
Northeast
18.46%
14%
29.74%
9.84%
Age 19 to 29
Age 30 to 39
Age 40 to 49
Age 50 to 59
Age 60 to 69
Age 70 to 79
17.68%
23.11%
24.08%
20.81%
12.52%
1.8%
Gender since 1980
Female Male
13.66%
86.34%
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Notable Academy Alumni
Military
General Norton A. Schwartz, Class of 1973: the 19th Chief of Staff of the United States Air Force.
Retired General Ralph “Ed” Eberhart, Class of 1968: Former Commander, United States Space
Command and United States Northern Command.
Astronauts
The Honorable Frederick D. Gregory, Class of 1964: Former Deputy Administrator for NASA and former
acting Administrator for NASA. USAFA Distinguished Graduate Award winner 2004.
General Kevin P. Chilton, Class of 1976: Currently serving as Commander, United States Strategic
Command.
Brigadier General Susan J. Helms, Class of 1980: First United States military woman to fly into space and
the first woman to inhabit the International Space Station.
Government, law and politics
T Allan McArtor, Class of 1964: Former Administrator of the United States Federal Aviation
Administration. Former CEO, Legend Airlines. Current Chair, Airbus, North American Holdings.
The Honorable Chuck Reed, Class of 1970: Mayor of San Jose, California.
Rep. Heather Wilson (R-NM), Class of 1982: The first graduate to be elected to the United States Congress.
USAFA Distinguished Graduate Award winner 2009.
Business and industry
J.W. “Wild Bill” Stealey, Class of 1970: CEO of iEntertainment Network and the founder of MicroProse
Software and Interactive Magic.
Charles E. Phillips Jr., Class of 1981: President of the Oracle Corporation.
Harry J. Pearce, Class of 1964: Former Vice Chairman of General Motors Corporation. USAFA
Distinguished Graduate Award winner 2001.
Sports
Gregg Popovich, Class of 1970: Head coach of the NBA’s San Antonio Spurs. USAFA Distinguished
Graduate Award winner 2007.
Alonzo Babers, Class of 1983: Winner of two gold medals at the 1984 Summer Olympics.
Chad Hennings, Class of 1988: Winner of the Outland Trophy. Played nine seasons for the Dallas
Cowboys and earned three Super Bowl rings–2006 inductee into the College Football Hall of Fame.
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Photo courtesy of NASA.
Photo courtesy of the San Antonio Spurs.
Susan J. Helms, first U.S. military woman to
fly into space.
Photo courtesy of General Motors.
Harry J. Pearce, former Vice Chairman of
General Motors Corporation.
Gregg Popovich, head coach
of the NBA’s San Antonio Spurs.
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Publications
Register of graduates
The Register of Graduates is an online index of Air Force Academy
graduates and Association of Graduates members. The register is
published in PDF format on the AOG’s Web site annually. It is one of
the most widely-used tools for graduates and AOG members looking to reconnect with lost classmates. Advertising in the Register
of Graduates places your business’ name and (or) product in front
of many of the country’s most influential business and government
decision makers.
Circulation of Register of Graduates
Published annually online in PDF format. Available to approximately 30,000.
ASSOCIATION OF GRADUATES
UNITED STATES AIR FORCE ACADEMY
Parent
Parent Handbook
The Parent Handbook is a guide that is published annually and
sent out to the parents of current and in-coming Air Force Academy cadets. The handbook contains an abundance of useful
information for parents to gain a better understanding of their
cadet’s Academy experience. With information such as common
military terms, rank structures, a calendar and the cadet schedule,
many parents have told the AOG that the Parent Handbook is a
publication they go to daily. Advertising in the Parent Handbook
provides maximum recognition in a publication that holds high
utility, making your company the first one parents turn to for their
consumer needs. Your company can start a long term relationship
with cadets and their families from day one and enjoy the added
bonus of having a new group of customers each and every year.
Handbook
2009-2010
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Circulation of Parent Handbook
Sent out to 4,600 parents and used year round (released in May/June)
E-communications
AOG Web site and WebGuy
The Association of Graduates’ Web site,
www.usafa.org, is the primary communication medium for connecting and engaging with Academy graduates, members, cadets and the at-large public. It
provides visitors with AOG and Academy
news, a list of AOG member and public
services, opportunities to give back to
the Academy and the ability for grads
and members to socially network.
Our Web site’s sister site is WebGuy,
www.usafawebguy.com. WebGuy began
in June 2005 as a simple web blog recounting the daily basic training events in the lives of the newly-arrived freshmen. After becoming an instant phenomenon, the page has been expanded to include extensive daily coverage—the result being that by the summer of 2009, in the 6 weeks between the arrival of
the freshmen and their Acceptance Parade, Alumni Relations succeeded in posting approximately 66,434
photos and 83 video clips. WebGuy has also enjoyed additional success amongst alumni who have commented this coverage has allowed them to see what is currently going on at the Academy, keeping them
more connected to the school.
Both Web sites had over 150,000 unique visitors that contributed to over 7.7 million page views. The
AOG’s Web site and WebGuy provide the best opportunity to not only introduce your brand to consumers but to engage them as well.
Web Traffic
Page Views and Visits from July 31, 2008 – June 30, 2009
Page Views ..................7,764,456
Visits ………....................678,408
ZoomieNews
ZoomiEnews is the Association of Graduates’
bi-weekly electronic newsletter that is sent out
to a subscriber list of approximately 31,000
Academy graduates and AOG members. The
newsletter focuses on providing news about Academy happenings, graduate and cadet accomplishments, and support for sports and issues affecting the AOG. With a 33 percent open rate, sponsoring issues of ZoomiEnews is a great way to gain brand recognition and/or to drive traffic to your Web site, and
increase your bottom line.
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Advertising and Corporate Sponsorship Packages
Platinum PACKAGE
Parent Handbook Register of Graduates Web Site Ad
E-Mail Ad
– Full page color ad
– Company name listed under “Four Star Sponsor” with Web site link noted
– Full page color ad
– Company name listed under “Four Star Sponsor” with Web site link
– 154 x 193 pixel color rotating ad on AOG Web site
– 154 x 193 pixel color static ad under “Four Star Sponsor” with Web site link
– Sponsorship of 13 ZoomiEnews newsletters
GOLD PACKAGE
Parent Handbook
Register of Graduates Web Site Ad
E-Mail Ad
– Half page color ad
– Company name listed under “Three Star Sponsor” with Web site link noted
– Half page color ad
– Company name listed under “Three Star Sponsor” with Web site link
– 154 x 193 pixel color rotating ad on AOG Web site
– 122 x 153 pixel color static ad under “Three Star Sponsor” with Web site link
– Sponsorship of 7 ZoomiEnews newsletters
SILVER PACKAGE
Parent Handbook Register of Graduates Web Site Ad
E-Mail Ad
– Half page color ad
– Company name listed under “Two Star Sponsor” with Web site link noted
– Half page color ad
– Company name listed under “Two Star Sponsor” with Web site link
– 154 x 193 pixel color rotating ad on AOG Web site
– Company name listed under “Two Star Sponsor” with Web site link
– Sponsorship of 4 ZoomiEnews newsletters
BRONZE PACKAGE
Parent Handbook Register of Graduates Web Site Ad
E-Mail Ad
– Half page color ad
– Third page color ad
– 154 x 193 pixel color rotating ad on AOG Web site
– Sponsorship of 4 ZoomiEnews newsletters
* Timelines on Advertising and Corporate Sponsor Packages begin upon contract signature. Unless otherwise
noted, contract length is 365 days unless publication dates require a final advertisement to be included in an
issue of Register of Graduates/Parent Handbook outside the 365 day period.
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Corporate Sponsorship Packages –
Small Company Option
As a small company, you know the challenges better than most of how to make your advertising dollars
go the furthest in reaching your target audience. For that reason, we have developed a small company
version of our Corporate Sponsorship Program. It is a cost-effective way for you to communicate to your
target audience that you stand behind what we do here at the United States Air Force Academy. It is a
symbiotic relationship between your company and the AOG. While you support us and what America’s
greatest service Academy has to offer, we give you the tools and means to get your company or organization’s name out to the public in the best way possible. A corporate sponsorship is very versatile and gives
you many ways and forms to get your company the attention it needs. Join us in helping current and future graduates of the Academy receive the best service we can possibly give them!
Four Star Sponsor
Parent Handbook
– Company name listed under “Four Star Sponsor” with Web site link noted
Register of Graduates
– Company name listed under “Four Star Sponsor” with Web site link
Web Site Ad
– 154 x 193 pixel color static ad under “Four Star Sponsor” with Web site link
E-Mail Ad
– Sponsorship of 13 ZoomiEnews newsletters
Three Star Sponsor
Parent Handbook
– Company name listed under “Three Star Sponsor” with Web site link noted
Register of Graduates
– Company name listed under “Three Star Sponsor” with Web site link
Web Site Ad
– 122 x 153 pixel static color ad under “Three Star Sponsor” with Web site link
E-Mail Ad
– Sponsorship of 7 ZoomiEnews newsletters
Two Star Sponsor
Parent Handbook – Company name listed under “Two Star Sponsor” with Web site link noted
Register of Graduates
– Company name listed under “Two Star Sponsor” with Web site link
Web Site Ad
– Company name listed under “Two Star Sponsor” with Web site link
E-Mail Ad
– Sponsorship of 4 ZoomiEnews newsletters
* Timelines on Advertising and Corporate Sponsor Packages begin upon contract signature. Unless otherwise noted, contract length is 365 days unless publication dates require a final advertisement to be
included in an issue of Register/Parent Handbook outside the 365 day period.
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Ad Specs
Supported DESIGN and Graphic Applications
• Design applications - Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat (preferred
format for all advertisements: high-resolution Adobe PDF file)
• If sending file in a format other than Adobe PDF, please include copies of all postscript fonts
(or create outlines around all text elements) and high resolution images used in the page layout.
• Digital formats accepted - PDF/Acrobat Hi-Res, TIFF, EPS
• All images must be CMYK and a minimum of 300 dpi.
Ad specifications
Register of Graduates
Ad DimensionsTrim SizeLive AreaTrim Size Plus Bleed
Full page
8.125” x 10.875”
7.625” x 10.375”
8.375” x 11.125”
Outside Back Cover
6.5” x 10.875”
6.25” x 10.375”
6.75” x 11.125”
1/2 page horizontal
8.125” x 5.4375”
7.625” x 5.1875”
8.375” x 5.6875”
1/2 page vertical
N/A
3.8125” x 10.3125”
N/A
Third page
N/A
2.5” x 10.375”
N/A
Parent Handbook
Ad DimensionsTrim SizeLive AreaTrim Size Plus Bleed
Full page
5” x 8”
4.5” x 7.5”
5.25” x 8.25”
Half page
N/A
4.5” x 3.75”
N/A
Third page
N/A
4.5” x 2.5”
N/A
Quarter page
N/A
4.5” x 1.875”
N/A
COrporate Sponsor
PackageMagazineOnline
4-Star
3.5” x 3”
154 x 193 pixels
3-Star
2.25” x 2”
122 x 153 pixels
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Ad Deadlines
Register of Graduates
Artwork due: October 15
Publication date: November
Parent Handbook
Artwork due: April 15
Publication date: May/June
send material to: Association of Graduates
Attn: Paige Buoye
3116 Academy Drive
USAF Academy, CO 80840-4475
or e-mail to: paige.buoye@aogusafa.org
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ASSOCIATION OF GRADUATES
UNITED STATES AIR FORCE ACADEMY
3116 Academy Drive
USAF Academy, CO 80840-4475
(719) 472-0300 www.usafa.org