I. EXECUTIVE SUMMARY
I. EXECUTIVE SUMMARY
THE PRODUCT
'The Practice Place' is a academy model program design to emphasize discipline, max effort and
skill development specifically in a pure training environment. We want establish a stand alone
practice facility for full time and full service training.
The location of the facility will be off Santa Fe and the Kilpatrick turnpike in an existing facility
(Legacy) which houses baseball & softball currently. The existing plan is to rent from the softball
occupants (Legacy), which helps them during slow times and gives us access to potential clients
doing multiple sports.
We have identified a need for grass roots instruction focused on the minute disciplines of the game of
basketball and believe 'The Practice Place' is the absolute answer.
THE OPPORTUNITY
'The Practice Place' will be 1st of its kind in Oklahoma, for sure, but possibly in the entire Midwest.
Every facet of the academy will be derive to and for training. We want the facility to be known for
training hard, progressive drills devoted to the process and not the end result. We will bring focus,
clarity & success to the forefront will our passion for training and the game.
Bridging the Gap is seeking $185,000 representing 12 months of operations and to enable the
company to intertwine 'The Practice Place' with our current operations to continue to achieve
milestones related to the development training of new and existing clients as well as support of the
Bridging the Gap website. We expect to expand to other markets, connect to new people, so they can
do what they love to do in the proper environment, becoming the best possible player and person,
they can be.
This Capitol will the support the next 12 months of operation including:
 Continued player development with existing clientele.
 Continue to implement group session and establish more in our own facility.
 Development of basketball teams, increasing team activity from 1 to 4 teams.
 Expansion of part-and full time instructors and coaches.
 Increase the diversity of the current website, leading to a high searchable database.
 Travel to targeted areas of income to increase current clientele and generate new revenue streams
 Position company for profitability
The Practice Place Proposal Page 1
Financial & Income Streams
Wednesday, February 12, 2014
7:02 PM
The Financial Highlights:
Some are one-time expenses
(2) Full-Time Employees
$48,000
(1) Used Wood floor.
$35,000
(2) Part-Time Employees
$24,000
(2) Portable Goals.
$20,000
(4) Travel to target areas
$15,000
(4) Team Uniform
$ 8,000
(1) Scoreboard.
$ 6,000
(3) Mini scoreboard
$ 6,000
Advertising
$ 5,000
Gym cameras
$ 5,000
eCoach Pro.
$ 5,000
Camcorders
$ 2,500
Basketballs
$ 2,000
Toss back/cones etc.
$ 2,000
(4) Whiteboards.
$ 2,000
---------$ 185,000
REVENUE AND INCOME STREAM
Revenue
Clients
Privates
36
M-F(2)-S&S (4)
72 hr.
$ 65
$4668
$ 56,160
Groups
30
Sat(1.5) Sun(3.0)
18 hrs
$135
$4050
$ 48,600
Teams
20
(2)weekly(6 hrs)
24 hrs.
$200
$4000
$ 48,000
Clinics
20
(Mar J&J Dec.)4/3
192 hrs
$400
5 on 5 clinic
15
(Sept. & Mar.) 3/4.
18 hrs.
$300
3 on 3
24
$100
$ 2,400
4 on 4
64
$100
$ 6,400
$12,718
$198,060
209
When
Total hrs
12 months
Cost.
Month
Year
$ 32,000
$ 4,500
LATER
Expand revenue streams to include consulting with high school teams and individual players wanting to be recruited, Specialty
events with simulcasting capability of those schools we are consulting or our own clientele . Establish day basketball clinics, in the
Oklahoma City, Kansas City and Dallas metroplex.
The Practice Place Proposal Page 2
II. COMPANY OVERVIEW:
Wednesday, February 12, 2014
1:51 PM
II. COMPANY OVERVIEW:
Bridging the Gap began in the summer of 1999, and is a tested and proven program working with multiple All -State, AllConference and All-City players and during this time helped 43 players to college on scholarship. This understanding we
may not always have seniors available in any given year.
COMPETITOR ANALYSIS AND POSITIONING
The main goal of 'The Practice Place' is to be recognized as a training center, first and foremost and cater to the
individual players, groups, teams even school districts looking to improve their skill development as well as improve
game play.
Compared to other basketball facilities it's easy to see this niche market we wish to address has not been catered to. We
have looked at the Lighthouse, Transformation Center and the Santa Fe Life Center for clarity. These organizations were
selected because they potentially share some of the same user base. We've also look at organizations such as Oklahoma
Select, and Oklahoma Shock/Thunder, which use training as a selling point, but playing games literally every weekend
allows very with little time for practice or specific skill instruction for the individual player.
Here are the comparisons side by side.
'The Practice Place'
Team Play
(4) - Bridging the Gap
Transformation
Shock/Thunder
Santa Fe Life
Yes
Out of Business
Yes
No
Yes
Out of Business
Yes
Tournament Play
No
Yes
Out of Business
Yes
1 on 1 Training
Yes
No
Out of Business
No
Small Groups (15)
Yes
No
Out of Business
No
Offensive Clinics
Yes
No
Out of Business
No
eCoaching
Yes
No
Out of Business
No
Consulting
Yes
No
Out of Business
No
Recruiting Guidance
Yes
No
Out of Business
No
School Districts
Yes
No
Out of Business
No
League Play
The most obvious difference between all of the programs is that training or skill development is secondary/non
existent to everything except for playing games. They're real motivation is to win games as to influence parents to
believe that wins and losses equate to absolute player development , forgoing essential building block of athletics,
work ethic (practice), discipline (practice more than you play and relationships gained playing athletics . 'The
Practice Place' wants to fill that void.
'The Practice Place' is all for playing and competing, we will focus on offensive moves, and skill sets specific to each
position to help improve the play in basketball games. We will also develop individualize programs for school
districts and teams looking to enhance their players athletic careers. This is the implicit mission and drive of 'The
Practice Place'
and Bridging the Gap, the parent program.
The Practice Place Proposal Page 3
TPP Layout
Wednesday, February 12, 2014
6:41 PM
The Practice Place Proposal Page 4
Privates
Wednesday, February 12, 2014
2:25 PM
BTG Basketball Training
http://btgbasketball.com/private.htm
Screen clipping taken: 2/12/2014, 2:27 PM
The Practice Place Proposal Page 5
Group Sessions
Wednesday, February 12, 2014
2:28 PM
BTG Basketball Training
http://btgbasketball.com/group.htm
Screen clipping taken: 2/12/2014, 2:30 PM
The Practice Place Proposal Page 6
eCoach
Wednesday, February 12, 2014
2:32 PM
BTG Basketball Training
http://btgbasketball.com/eCoach.htm
Screen clipping taken: 2/12/2014, 2:32 PM
The Practice Place Proposal Page 7
Players
Wednesday, February 12, 2014
2:34 PM
BTG Basketball Training
http://btgbasketball.com/players.htm
Screen clipping taken: 2/12/2014, 2:34 PM
The Practice Place Proposal Page 8
College Recruiting Assistance
Wednesday, February 12, 2014
6:04 PM
'The Practice Place' and Bridging the Gap are committed to uniting players and colleges together,
all while making the recruiting process easier for you and college coaches.
'The Practice Place' will give us the unfeathered gym time necessary to establish relationships to
assist in creating a player the athlete wants to be.
Most think only of giving exposure to high profile prospects & targeted at DI programs, our goal is to
also provide good solid players, "sleepers" exposure and who knows they could become your
potential future superstars.
We will advise them on how to keep track of their personal statistics, necessary biographical
information, more importantly game and/or training video, so colleges can evaluate their skill sets,
knowledge of the game and whether you fit their program.
The 'The Practice Place' will allow us to become a one-stop service, for training, practice,
videotaping and understanding the recruiting process, which will allow the player to concentrate on
what they do best. Our real life experiences of competing for a scholarship, playing time and
excellence in doing so is a tremendous advantage for our players.
Prince Bridges
State Champion
Player of the Year
AAU All-American
Four Year Collegiate starter
Teams 100-30 in college
NBA Draftee
'The Practice Place' will open doors to build successful college careers for players that might
otherwise never be seen by the right coaches.
The Practice Place Proposal Page 9
Target Markets
Wednesday, February 12, 2014
6:20 PM
New York Dropping as a Hoop City? Best Basketball Cities over
the Past 10 Years
By Bill Wright , Correspondent Aug 30, 2011
When all-things-basketball guru Alan Stein (@AlanStein) tweeted last week, "Rank, in order, the Top 10 cities
that currently produce the best youth and high school basketball talent," it generated a lot of interest.
It also provided an opportunity for some in-depth, scientific analysis regarding which metropolitan areas have
created the greatest basketball talent in this country over the past 10 years.
Honorable Mention
Oklahoma City
1
599,199
3.815 million ‎(2012)
For those not following national hoops at the high-school level, this may be a bit surprising. But with four NBA
lottery picks since 2001, Oklahoma City easily surpasses cities like Boston, Detroit and St. Louis. Xavier Henry,
Blake Griffin, Shelden Williams and Ekpe Udoh join four other NBA draft picks for OKC.
Kansas City
2
4. Dallas
3
464,310 (2012)
2.34 million (2012)
1.241 million ‎(2012)
While Dallas has only had 13 players drafted into the NBA, a second-best seven of them have been lottery
selections: Chris Bosh, Anthony Randolph, LeMarcus Aldridge, Deron Williams, Ike Diogu, Acie Law and Wesley
Johnson.
Dallas has also had 10 McDonald's All-Americans, including Darrell Arthur, Willie Warren, Bracey Wright, C.J.
Miles and Jason Maxiell.
3. Chicago
5
2.715 million ‎(2012)
Chicago, along with the next two cities, should come as no surprise. With 17 players drafted into the NBA, along
with 12 McDonald's All-Americans, Chicago is more than just Derrick Rose and Eddy Curry.
The two other lottery picks from Chi-town are Julian Wright and Evan Turner.
22 players from Chicago fit the criteria for this analysis. Other names of note: Shannon Brown, Sherron Collins,
Dee Brown, Sean Dockery, Luther Head and JaVale McGee.
The Practice Place Proposal Page 10
External Analysis 1
Wednesday, February 12, 2014
6:37 PM
SPORTS AND FITNESS INDUSTRY ASSOCIATION
(formally)SGMA Study shows Basketball is most played sport in US with 26.3 million participants
EVANSVILLE, Ind. (March 15, 2012) — As we approach the NCAA’s Division I tournaments, America’s love of
basketball is evident. While as many as 1,900 players will play in the tournaments this year, over 26 million
Americans play basketball (according to the SGMA’s U.S. Trends in Team Sports research). 15.5 million
people play casual/pick-up basketball. 4.1 million play in organized leagues. 5.8 million play on a school or
college team. More people play basketball in the U.S. than any sport. Baseball, with the second largest group
of U.S. participants, is played by 14.6 million people, just 56% of the total playing basketball.
A quarter of the 26.3 million basketball participants are female. Nearly half are under the age of 18. But,
participation does not drop off quickly after high school. A healthy 28% of participants are ages 18 to 34 and
24% are 35 and older. In a study by Goalrilla Basketball Goals, 98% of households with an in-ground
basketball goal have an adult in the house that uses it.
Of the 26.3 million Americans playing basketball, only 1,050 men and 850 women will be battling it out in the
NCAA Division I tournaments this year. But, when you consider the total number of people in the U.S. that
play basketball and the family and friends that support them, it’s no wonder so many of us are enthralled
with the tournaments. Approximately 868 million tuned in to watch the tournaments last year – 683 million
viewers tuned in to watch some part of the men’s games and 185 million watched the women’s. 20.1 million
viewed the men’s championship game alone in 2011.
The Practice Place Proposal Page 11
Hidden demographics of youth sports - ESPN The Magazine - ESPN
http://espn.go.com/espn/story/_/id/9469252/hidden-demographics-youth-sports-espn-magazine
Screen clipping taken: 2/14/2014, 4:03 PM
The Practice Place Proposal Page 12
External Analysis 2
Friday, February 14, 2014
4:10 PM
Porter's five forces analysis is typically used to evaluate how attractive an industry is to generate long-term profitability.
For the five forces analysis we considered, profits, expenses, buyers, competitors, and suppliers (clients).
Threats of New Entrants
From the interception to the point where the facility provides a return, in the form of advertising revenue, is, call the
incubation period.
As new entrants into this thriving area of athletics, we realize will have to compete for the athletic dollar. We believe
changing perceptions from play, play, play to practice, practice, practice is a challenge. However, it is easy to find articles,
video clips and interviews of great collegiate athletes and professional basketball players discussing the tremendous
advantages of training and practice. Our own Oklahoma City thunder are a great example of this situation.
Direct of Substitutes
Since there are no other facilities specifically designed or addressing the need to practice, due to an enormous overhead
and lack of a skilled trainers, targeting this particular segment, there's no substitute organization to which the target
segment and can go to. The limited number facilities in this area to provide some open gym time and limited practice time
for teams and their lead to, however increasing this court time, would place a strain on the organization's ability to
generate revenue. Therefore, the threat of substitutes would be minimized by providing the differentiated services or
value the other substitutes cannot. 'The Practice Place' has these services. In addition to expert trainers,
current players and coaches with a vast experience and knowledge of the game. 'The Practice Place'
would have a first mover advantage in today's market niche. A
Threats
Thanks to the industry include unfavorable economic conditions and competition among existing organization, and the
rapid growth of use athletics. Unfavorable economic conditions trying to reduce the spending power of the clientele base,
and the population in general. Since the demographics of this market segment indicates and medium to high income and
education, the impact would be low. Clearly every parent wants their child to be happy and are willing to pay to give
them the opportunity to excel.
The Practice Place Proposal Page 13
DISCLAIMER
Saturday, February 15, 2014
1:13 PM
CONFIDENTIAL - DO NOT DISSEMINATE
This business plan contains confidential, trade secret information and is share a only with the understanding
that you will not share its contents or ideas with third parties without the express written consent of Bridging
the Gap, 'The Practice Place' or Prince Bridges.
1. The Confidential Information to be disclosed can be described as and includes:
Invention description(s), technical and business information relating to proprietary ideas and inventions,
ideas, patentable ideas, trade secrets, drawings and/or illustrations, patent searches, existing and/or
contemplated products and services, research and development, production, costs, profit and margin
information, finances and financial projections, customers, clients, marketing, and current or future
business plans and models, regardless of whether such information is designated as “Confidential
Information” at the time of its disclosure.
2.
The Recipient agrees not to disclose the confidential information obtained from the discloser to anyone unless
required to do so by law.
Pasted from <http://www.ipwatchdog.com/tradesecret/simple-confidentiality-agreement/>
The Practice Place Proposal Page 14