TRAVELING EXHIBIT
SUDBURY, ONTARIO, CANADA
dynamicearth.ca/diamonds
Who We Are
Science North is an interactive, world-renowned science center located in Sudbury, Ontario Canada that
has been in existence since 1984. Its family of attractions has grown to include an IMAX® Theater featuring
both 2D and 3D films, the F. Jean MacLeod Butterfly Gallery, a 600 m2 (6,000 sq ft) Special Exhibits Hall,
and most recently Dynamic Earth, a new earth sciences center.
In addition to entertaining and educating visitors on-site, Science North develops and sells world-renowned
exhibits, multimedia productions and traveling exhibits, and produces large-format films for clients on
a global scale. By harnessing the creative strength and talents of our science communication experts, we
create unparalleled experiences for your facilities.
Diamonds is one of seven traveling exhibits. Our other traveling exhibits include:
• Creatures of the Abyss
• Ends of the Earth: from Polar Bears to Penguins
• WaterWorks: Soak up the Science
• Arctic Adventure
• Discovering Chimpanzees: • The Climate Change Show
the Remarkable World of Jane Goodall
Our Team
We are truly excited by each new project, and understand the importance of communicating and
connecting with visitors in a fun and interactive way. We especially enjoy learning from our clients, while
simultaneously working with them to understand and realize their goals.
Science North has an award-winning group of in-house producers, directors, scientists, and public
communicators who have the combined production experience of more than three decades in the multiple
formats that our business demands.
For additional information regarding
leasing Diamonds or other Science North
traveling exhibits, please contact:
For additional information or questions
related to the exhibition’s content,
please contact:
Julie Moskalyk
International Sales Manager, Science North
100 Ramsey Lake Road
Sudbury, Ontario P3E 5S9
phone: 705-522-3701 ext. 228
email: moskalyk@sciencenorth.ca
Mia Boiridy
Director, Dynamic Earth
100 Ramsey Lake Road
Sudbury, Ontario P3E 5S9
phone: 705-522-3701 ext. 401
email: boiridy@sciencenorth.ca
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
T: 705.522.3701
F: 705.522.4954
W: dynamicearth.ca/diamonds
Table of Contents
Introduction
The Entrance
Formation
An Introduction to Diamonds
What are Diamonds?
Diamond vs. Graphite
Diamond Formation
Colored Diamonds
Color Your Own Diamond
Volcanic Pipes
Spot the Diamonds
Exploration
The Quest for Diamonds
Erosion of Kimberlites
Indicator Minerals
Indicator Minerals in Diamond Exploration
Geophysical Exploration
Exploration
Exploration Corner
Meet Eira Thomas
Explorer’s Tools
Mining & Processing
The Gem
13 - 14
Refractive Index
Thermal Conductivity
Hardness
Simulants and Synthetics
Cutting and Polishing
Carat
Color
Clarity
Cut
Canadian Diamonds
Famous Diamonds
Exit
Exhibit Specifications & Contact
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
10
11 - 12
Science North is an agency of the
Ontario Ministry of Culture.
8-9
Properties
Example of a Floor Plan
Mining Methods
World Diamond Mines
Canada’ s Diamond Mines
Processing Diamonds
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5
6-7
T: 705.522.3701
F: 705.522.4954
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W: dynamicearth.ca/diamonds
Exhibit Specifications
LANGUAGE:
French & English (Canadian dictionary) or English only (US dictionary).
NUMBER OF EXHIBITS:
38
VISIT DURATION:
45 minutes
Introduction
Their glitz, their glamour, their story.
Travel deep within the Earth to learn how diamonds were formed, at great depths, billions of years ago, and
witness their dramatic journey to the surface. Meet an exploration geologist and try to discover a diamondbearing kimberlite. See how diamonds are mined around the world, and test their amazing properties.
Learn about the many uses of diamonds in modern technology, and try your hand at evaluating gem-quality
diamonds. Diamonds provides an in-depth look at this unique mineral, the hardest natural substance on
Earth, and introduces the visitor to North America’s growing diamond industry.
Diamonds is a 200m2 (2,000 sq ft) traveling exhibit that takes visitors on a journey from “rocks to riches”. The
exhibit is organized into six sections: Entrance, Formation, Exploration, Mining and Processing, Properties
and The Gem. Exhibits and experiences include rock and mineral samples, rough cut diamonds, acrylic
reproductions (cz), multimedia experiences, computer interactives and large full-image graphic panels.
SIZE:
200m2 (2,000 sq ft) *This exhibit can be
expanded to fit larger halls.
Minimum Ceiling Height: 2.75 m (9 feet)
RENTAL FEE
$40,000 USD, plus in-bound shipping for a three-month rental period.
Additional Materials
Educational Manual, Marketing Guide,
Technical Support and Operations Guide.
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
T: 705.522.3701
F: 705.522.4954
W: dynamicearth.ca/diamonds
Zone 100
The Entrance
A recreated stylized rock entrance welcomes visitors to the world of Diamonds!
Exhibit name
Key Elements
Visitor Experience
Entrance
Recreated stylized rock tunnel.
A recreated stylized rock entrance tunnel
welcomes visitors to the world of Diamonds!
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
T: 705.522.3701
F: 705.522.4954
W: dynamicearth.ca/diamonds
Zone 200
Formation
Start your journey deep inside the Earth where diamonds were formed billions of years ago. Through
computer interactives, sample displays and graphics, visitors explore what diamonds are, how they are formed
and how they make their way to the surface through explosive volcanic eruptions. A dramatic looping video of
a kimberlite explosion anchors this section and provides a strong visual message.
The origin of diamonds is linked to Earth’s early history. Formed 3.3 billion to 900 million years ago deep
within the Earth, carbon requires just the right amount of pressure and temperature to form a diamond.
Exploring the complexity of diamond formation, visitors will “build” their own computer generated diamond
by manipulating the variables that impact diamond formation.
Exhibit name
Key Elements
Visitor Experience
An Introduction to
Diamonds
A large graphic panel with text
showcasing a spectacular image of a
rough cut diamond.
Read a brief introduction to the history
of diamonds, the formation, industrial
applications and our obsession with finding
and mining the rare gem.
What are Diamonds?
A large graphic panel with text
complimented by two atomic crystal
structures: one diamond-one graphite.
Also includes a ‘Try This!’ activity
panel.
Compare two crystal structures at this exhibit
and determine which structure represents
that of a diamond. While diamond and
graphite are made of pure carbon, they
exhibit very different physical properties. It is
their crystal structure that sets them apart.
Diamond vs. Graphite
A large graphic panel with text
complimented by a display case of
diamond crystals and a ‘Try This!’
activity panel.
Through samples of diamond crystals and
graphic examples, observe and compare the
six crystal structures of diamonds. Diamond
is the hardest natural substance on Earth.
By contrast, graphite is one of the softest.
Contrasting properties of diamonds and
graphite are displayed through graphic panels
and rough diamond samples.
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
T: 705.522.3701
F: 705.522.4954
W: dynamicearth.ca/diamonds
Zone 200
Exhibit name
Key Elements
Visitor Experience
Diamond Formation
A touchscreen interactive with custom
animation.
Explore where diamonds are found around
the world using a touch screen with
animation. Discover that diamonds only
form at very specific conditions inside the
Earth.
Colored Diamonds
A large graphic panel with text
complimented by four individual
viewers containing fancy colored
diamonds. Also includes a ‘Try This!’
activity panel.
Did you know that diamonds naturally range
in color from pale yellow to colorless? View
rough diamonds typically extracted from
mines as well as fancy colored diamonds in a
rainbow of colors: pink, orange, yellow, green
and blue.
Color Your Own
Diamond!
A large graphic panel complimented by
a touchscreen interactive with custom
animation.
Try your hand at coloring your own custom
diamond! Visitors use a computer interactive
to create a colored diamond of their very
own!
Volcanic Pipes
A large graphic panel with text
complimented by geological kimberlite
samples and a looping animation of a
kimberlite eruption. Also includes a
‘Try This!’ activity panel.
Examine samples of kimberlite rock from
sources all over the world! Watch the
dramatic animated re-creation of a kimberlite
explosion!
Spot the Diamond
A recreated rock face complete with a
‘Spot the Diamonds’ challenge!
Are you up for the challenge? Then try to
‘Spot the Diamonds on the recreated rock
face!
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
T: 705.522.3701
F: 705.522.4954
W: dynamicearth.ca/diamonds
Zone 300
Exploration
Finding diamonds can take decades. It takes perseverance, determination, and a bit of luck to find “the mother
lode”. Through direct manipulations, visitors attempt to identify diamond-bearing material. They meet an
exploration geologist, learn about the challenges and rewards of diamond exploration, and see the tools used
in the field to discover ore bodies.
Exhibit name
Key Elements
Visitor Experience
The Quest for
Diamonds
A large introductory graphic panel with
text and complimentary images.
A historical overview of diamond
exploration, what it takes to be a field
geologist and what it takes to make a
diamond discovery!
Erosion of
Kimberlites
A large graphic panel with text
complimented by two individual
display cases containing alluvial sand
and glacial till samples. Also a ‘Try
This!’ activity panel.
Observe and manipulate samples of
alluvial sand and glacial till which could
be thousands of years old! Determine the
difference between alluvial and till deposits.
Learn how rivers and glaciers have eroded
kimberlite pipes over millions of years!
Indicator Minerals
A large graphic panel with text
complimented by five individual
display cases containing various
indicator minerals. Also a ‘Try This!’
activity panel.
Become a detective in the search for indicator
minerals! These Kimberlite Indicator
Minerals (KIM) are geologist’s clues to real
diamond deposits. Observe large samples of
indicator minerals using a sliding magnifier.
Can you identify the different indicator
minerals?
Indicator Minerals in
Diamond Exploration
A large graphic panel with text
complimented by three individual
display cases containing alluvial
samples, one with indicator minerals.
Also a ‘Try This!’ activity panel.
Continue your detective work as the search
for indicator minerals moves on! Examine
three different samples under a sliding
magnifier and try to identify the one that
could be diamond bearing!
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
T: 705.522.3701
F: 705.522.4954
W: dynamicearth.ca/diamonds
Zone 300
Exhibit name
Key Elements
Visitor Experience
Geophysical
Exploration
A large graphic panel with text
complimented by a ‘Try This!’ activity
panel complete with magnetometer and
an aerial view of a property.
The search for diamonds is not a glamorous
occupation. It can take place over wide and
isolated territories. Pick up the magnetometer
to scan the aerial view image to determine
the probable location of a kimberlite pipe and
perhaps the mother lode!
Exploration
A large graphic panel with text
complimented by a ‘Try This!’ activity
panel complete with magnetic anomaly
map.
Look through the eyes of a geophysicist by
examining a magnetic anomaly map of the
area you examined with the magnetometer.
Can you locate the kimberlite pipe?
Exploration Corner
A stylized explorer’s camp complete with
propane stove!
Get an exclusive insider look into the camp of
a geologist!
Meet Eira Thomas
A looping video, bench, alluvial and till
samples.
Meet a famous female Canadian geologist,
Eira Thomas, who struck it rich when she
found Canada’s second diamond mine! Video
running time is three minutes in English with
French subtitles or English only.
Explorer’s Tools
A large graphic panel complete with
flip-up signage and sample tools.
Examine the content of an explorer’s backpack
to reveal the essential tools used to seek out
the mother lode!
Utilize descriptive flip-signage to read about
some of the tools and their purpose.
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
T: 705.522.3701
F: 705.522.4954
W: dynamicearth.ca/diamonds
Zone 400
Mining and Processing
Diamonds have been mined around the world for centuries. Today, Canada is emerging as a major diamond
producer. This section showcases diamond deposits around the world, and highlights the complexities of
operating a mine in the Canadian Arctic. Through computer interactives, videos and graphic treatments,
visitors learn about diamond mining, and discover how one tonne of ore must be mined and processed in
order to produce a single, one carat, polished, gem-quality diamond!
10
Exhibit name
Key Elements
Visitor Experience
Mining Methods
Five large graphic panels
complemented with images and text.
Travel the world without leaving the exhibit!
Discover that there are five mining methods,
which vary depending on where you are in the
world! How are diamonds mined from under
the sea floor? Find out how diamonds are mined
from ancient riverbeds, and you can determine
what the dirtiest method of mining is!
World Diamond Mines
A large world map graphic with two
touchscreens on either side.
The world tour continues! Navigate a world
map and learn interesting facts about current
and past diamond mining operations
worldwide.
Canada’s Diamond
Mines
A large graphic panel complimented by
text, images and a touchscreen.
Did you know? Canada is quickly becoming
the largest diamond producer in the world!
Discover the locations of Canada’s diamond
mines through navigating the touchscreen.
Learn where the coldest diamond mine in
Canada is!
Processing Diamonds
Two large graphic panels, one
complimented by images, the other by
text.
Sneak a peak through graphic images of the
diamond extraction processes. Learn about the
four stages of seperation a diamond has to go
through after it is extracted from the ground.
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
T: 705.522.3701
F: 705.522.4954
W: dynamicearth.ca/diamonds
Zone 500
Properties
Diamond is the hardest natural substance on Earth. It is non-metallic, does not conduct electricity, has great
thermal conductivity, and a high refractive index. These properties make it suitable for many industrial,
technological and scientific applications. Today, synthetic diamonds can duplicate these properties. Through
various manipulations, visitors discover the properties of diamonds, and try to differentiate them from
synthetics.
Exhibit name
Key Elements
Visitor Experience
Refractive Index
A graphic panel with text complimented by
a ‘Try This!’ activity panel complete with a
laser beam and prism.
Did you know? Diamonds slow down
the speed of light by 30 per cent! Witness
it yourself by observing the sparkle of
your own diamond! Shine the laser beam
through the prism and observe how the
light bends or is refracted. Graphic panels
compare the refractive indices of diamond
to that of other minerals.
Thermal
Conductivity
A graphic panel with text complimented by
a ‘Try This!’ activity panel complete with
five material samples.
The amazing properties of a diamond
continue! Diamonds have the highest
thermal conductivity of any material.
Touch different materials to test their
thermal conductivity at this exhibit,
compare your findings with the graphic
chart. Learn how thermal conductivity is
used in industrial applications.
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
T: 705.522.3701
F: 705.522.4954
W: dynamicearth.ca/diamonds
11
Zone 500
12
Exhibit name
Key Elements
Visitor Experience
Hardness
A stand-alone exhibit featuring a sculpture
made from different diamond bearing
objects. Complimented by text, and a
graphic interpretation of the components of
the sculpture.
Diamonds not only shine and sparkle, they
are the hardest natural substance on Earth!
This fact is showcased in this exhibits
sculpture which is made of different
diamond-bearing objects used for multiple
applications.
Simulants and
Synthetics
A graphic panel with text and images
complimented by a ‘Try This!’ activity panel
complete with seven samples of synthetic
diamonds and one Real McCoy!
Did you know? Diamonds can be grown.
Discover the two ways in which a diamond
can be manufactured. Learn the differences
between simulants and diamonds.
Test your knowledge by touching eight to a
tester to determine the real diamond!
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
T: 705.522.3701
F: 705.522.4954
W: dynamicearth.ca/diamonds
Zone 600
The Gem
Housed in a jewelry store setting, this section explores how diamonds are cut and polished to liberate their
fiery beauty. Carat, color, clarity, and cut determine the value of gem-quality diamonds. Equipped with rulers
and charts, visitors observe acrylic samples to evaluate their 4C’s. Through the viewer of a microscope, they
can see markings etched on some Canadian diamonds, and marvel at the legends and rich history of world
famous diamonds.
Exhibit name
Key Elements
Visitor Experience
Cutting and
Polishing
A large graphic panel with text
complimented by a large wall mounted
display case showing the nine stages of
diamond cutting.
Did you know? Only 20 per cent of all
diamonds mined will be cut, polished and
of gem-quality! Discover the three main
steps in the process of diamond cutting,
the display case in this exhibit breaks the
process down event further to showcase the
nine stages of diamond cutting.
Carat
A large graphic panel with text
complimented by a large wall mounted
display case containing cubic zirconia’s of
varying carats. Also a ‘Try This!’ activity
panel complete with four diamond replicas.
Did you know? When a rough diamond is
cut and polished, half of its original carat
weight is lost. Carat, one of a diamond’s
4C’s is revealed at this exhibit. Study cubic
zirconia representations of carat sizes,
manipulate plastic rulers to determine
the size of specimens and/or your own
diamonds.
Color
A large graphic panel with text and images
complimented by a ‘Try This!’ activity panel
complete with 10 diamond color masters.
Do you know what color diamond is the
most valued? Learn the relation of color to
value in this exhibit. View color masters,
manipulate color charts, and determine
the color of acrylic reproductions and/or
your own diamonds. Through this exhibit,
witness the color gradation in gem-quality
diamonds.
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
T: 705.522.3701
F: 705.522.4954
W: dynamicearth.ca/diamonds
13
Zone 600
14
Exhibit name
Key Elements
Visitor Experience
Clarity
A large graphic panel with text and images.
Also a ‘Try This!’ activity panel complete
with a cut diamond under a microscope.
Get up close and personal with diamond
inclusions! View inclusions in this diamond
through a microscope. Learn the difference
between internal and external inclusions
through graphics, replicas and diagrams.
Cut
A large graphic panel with text and images
complimented by a display case housing
nine sample cuts. Also a ‘Try This!’ activity
panel complete with two diamond replicas.
Join the popular cuts! View acrylic
representations of the nine most popular
diamond cuts. Test your own diamond
in the ASET machine or test the replicas
provided to determine cut.
Canadian Diamonds
A large graphic panel with text and images.
Also a ‘Try This!’ activity panel complete
with a genuine Canadian diamond under a
microscope.
Canadian diamonds are the most branded
in the world! Examine the etching of a
real branded Canadian diamond under
a magnifier. Discover how Canadian
diamonds are certified and see the
certificates that are issued.
Famous Diamonds
A large graphic panel with text and images.
Marvel over the most famous diamonds
in the world! Graphic reproductions of
five world famous diamonds. Discover the
legend and rich history attached to each
wondrous gem!
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
T: 705.522.3701
F: 705.522.4954
W: dynamicearth.ca/diamonds
Zone 700
Exit
Exhibit name
Key Elements
Visitor Experience
Exit
Recreated stylized rock tunnel.
A recreated stylized rock exit gives the
feeling of exiting the world of diamonds.
Graphic panels showcase contributors.
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
T: 705.522.3701
F: 705.522.4954
W: dynamicearth.ca/diamonds
15
EXHIBIT SPECIFICATIONS
SIZE
200 m2 (2,000 square feet)
Minimum ceiling height of 2.75 m (9 feet) is required
LANGUAGE
French & English (Canadian dictionary) or
English only (US dictionary)
NUMBER OF EXHIBITS
38
VISIT DURATION
Approximately 45 minutes
RENTAL FEE
$40,000 USD
Plus in-bound shipping
Three-month rental period
ADDITIONAL MATERIALS
Educational Guide
Marketing Guide
Technical Support and Operations Guide
CONTACT
16
Julie Moskalyk
International Sales Manager
(705) 522-3701 ext. 228
moskalyk@sciencenorth.ca
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
Traveling Exhibit
Discover the inside secrets of diamond
hunting geologists! Learn what it takes to
strike it rich through the search for the worlds
most sought after gem. Marvel at some of
the largest and coveted stones that have
shaped the lives of those who have possessed
them!
T: 705.522.3701
F: 705.522.4954
W: dynamicearth.ca/diamonds
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
dynamicearth.ca/diamonds
100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9
T: 705.522.3701
F: 705.522.4954
W: dynamicearth.ca/diamonds
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