Halloran Murdock February 7th, 2014 ENGW3314 Unit 2: review Essay Chicago Johnson, Lisa, and Andrea Learned. Don’t Think Pink: What Really Makes Women Buy - and How to Increase Your Share of This Crucial Market. N.p.: n.p., 2004. Found via Google Scholar. Discusses the use of the color pink in marketing and advertising, talking about how pink has been and currently is a tool to market towards women. Payeri, Lynn. Pink Think: Becoming a Woman in Many Uneasy Lessons. N.p.: n.p., 2002. Found via Google Scholar. Discusses the history of the color pink as it relates to stereotypical gender roles. Explains how the color has grown to be the picture of femininity and how it is used in marketing towards women. Frassanity, Paolo. “Pink and Blue: The Color of Gender.” Pediatric Neurosurgery, January 4, 2008. Found via Google Scholar. Discusses the topic of color in relation to gender stereotypes - specifically how blue is the color of boys and pink is the color of girls. Khvan, Olga. “MFA’s “Think Pink” Exhibit Explores the History and Meaning of the Color Pink.” Boston Magazine, October 3, 2013. Found via Google Scholar. Reviews the exhibit in detail, discussing the artistic context behind the exhibit as well as the cultural context, ultimately giving the reader a comprehensive review of the exhibit. Tay, Michelle. “Think Pink, Says Museum of Fine Arts Exhibition.” Blouin Art Info, September 10, 2013. Found via Google Scholar. Also reviews the exhibit in detail, discussing the specific fashion designers exhibited. It also discusses the connection between the exhibit and the fight to end breast cancer.