PRODUCT
As a contract business entity, Sunray supplies industry standards-compliant interior components
specific to the needs of each client’s project. Every
job is accompanied by the seamless coordination
of Sunray’s team to ensure a successful completion of the entire interior fitting-out project.
Some of Sunray’s end products include
ceiling, wall and floor finishes, customised furniture, and soft and loose furniture. In addition, its
full suite of services from cost engineering, innovative solutions to manufacturing technologies gives
Sunray a significant edge over its competitors.
Its adoption of stringent quality procedures
further ensures high quality products coupled with
excellent site execution. This allows the company
to plan, execute, monitor and further improve its
works and processes. The Quality Department
and the Environmental & Occupational Health and
Safety Department manage these procedures,
which are headed by very experienced senior
project managers.
MARKET
When it comes to interior fittings for high-end and
mid-range market clientele, Sunray is one of the
topmost brand names that come to the minds of
architects and interior designers.
The experts in total fitting-out works, Sunray
Woodcraft Construction Pte Ltd works closely
with its clients to produce premium quality fittings
and interior-enhancing features to suit their specifications for a gamut of industries ranging from
hospitality, corporate, food & beverage to retail
and more.
Singapore’s market leader in the trade with
an annual turnover of S$115 million in 2009,
the company’s portfolio includes many high
profile projects such as nightspot St James
Power Station, Biopolis, The Pan Pacific Hotel,
Klapsons Hotel @ Hoe Chiang, the Ascott Centre
for Excellence, the Singapore American School,
the Institute for Technical Education, Resorts
World Sentosa’s Festive Hotel and Hard Rock
Hotel, as well as the hotel at the much-awaited
Marina Bay Sands integrated resort.
ACHIEVEMENTS
Along with these prominent projects, Sunray has
seen significant progress within the last three
years. Ranked a Singapore 1000 company by
DP Information Group as one of Singapore’s
most successful companies, Sunray achieved the
second position in sales turnover for Construction
– Fittings/Fixtures industry in 2010 – a major jump
from the 26th position in 2009.
RECENT DEVELOPMENTS
In line with the progress of the company, Sunray
has adopted a new appearance with its recent
logo redesign.
Doing its part as a socially-responsible corporate citizen, Sunray embarked on an internal GoGreen Initiatives campaign to echo the Building
and Construction Authority’s second Green Mark
Scheme to promote sustainable living in built environments. Some of its initiatives have included
refurbishing and reusing filing cabinets and chairs
for all of its 14 site offices, as well as innovative recycling ideas such as converting an unused table
into a drawing rack.
This success has been largely due to its good
reputation and emphasis in quality management,
and employee occupational health and workplace
safety. In October 2009, the company was certified the ISO 9001, ISO 14001 and OHSAS 18001
for its fully integrated QEOHS (Quality, Environment, Occupational Health and Safety) Management Systems by independent certification body
AJA Registrars.
In addition, Sunray was certified the BizSAFE
Star level on May 15, 2009, and subsequently
the BizSAFE Partner level on Jul 1, 2009, by
Singapore’s Workplace Safety & Health Council.
HISTORY
It all began as a humble family carpentry business
with a handful of workers in 1980. Starting off in
furniture making, the small team operated from a
small workshop with a makeshift office. Over the
years, the company developed into an interior
contract business with the incorporation of Sunray
Woodcraft Construction Pte Ltd in 1987.
To further develop its market share and
strengthen its manufacturing capabilities, its
Malaysian factory operation, Eastray Furniture
Construction Sdn Bhd was established in 1991.
Knowing that a solid reputation for quality
products and services would allow it to stand the
test of time, Sunray implemented the Total Quality
Management System (QMS) and targeted for ISO
9001 certification.
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BUSINESS SUPERBRANDS VOLUME I
The following five years saw rapid growth in
the company with expansions making headway.
Being actively involved in sizable scaled interior
contract businesses meant that Sunray’s concept of quality had to be broadened in keeping
with changing needs. Apart from efficiency and
assurance, its quality culture had to be widened to
include every aspect of the organisation’s performance management system.
By 2006, Sunray had developed into a company with 12 departments to support its day-today business operations. It also set its sights on
higher standards for its business. The Singapore
Quality Class (SQC) was adopted as a model for
continuous improvement and achievement of
business excellence.
The SQC was essential in keeping the pace
in a constantly changing business environment. It
also focused on learning and innovation. Training
programmes were conducted to enhance workplace safety & health awareness and implementation.
The company firmly believed that it was the
journey, and not the destination, towards business
excellence and improvement that was important.
Injecting innovation, together with flexibility and
speed into the business was its objective. These
values continue to uphold the ongoing success of
Sunray today.
Sunray has also been working on the highprofiled Marina Bay Sands’ iconic Arts & Sciences
Museum and Theatres, with almost 700 employees dedicated to this project alone.
Moving forward, Sunray is looking into a
property development to accommodate its over900 strong foreign employees and the possibility
of venturing into the property market.
PROMOTION
In tandem with its strong values in workplace
safety and health, Sunray participated in BizSAFE
Convention 2010 by the Singapore Workplace
Safety and Health Council and placed press
advertisements in The Straits Times that included
an interview with its management.
To mark its 24th Anniversary, the company will be publishing a corporate milestone
supplement in The Straits Times in September
2010. A celebratory Dinner & Dance event will
also be held.
Reinforcing its market leadership as a
premium builder, Sunray will in the mid-term,
strengthen and broaden their quality management
and occupational health management systems.
Significantly, eco-friendly approaches for its
projects are also in the pipeline.
BRAND VALUES
As a key market leader in total fitting-out works,
the company is proud to set the industry’s benchmark in providing high standards of services in
quality, environmental, and occupational health
and safety for all its projects.
Since its inception, the founders of Sunray
have instilled the values of ‘benevolence and
compliance’. The company believes that the families of each of their employees are also related to
the company. Over the years, this approach has
brought its employees closer to the company and
its management. The proof of its success lies in its
employees who
in
reciprocation, put in their
utmost effort in
their projects.
At the same
time, the management and
staff of Sunray
consistently exercise its due
diligence and
full
readiness
in complying to
authority regulations and the
instructions of
its clients and
consultants.
The brand new Sunray logo reflects the
emerging rays of an ever-changing spherical
sun. The letter “S” from its original logo sits in the
middle of it, and represents the solid belief of its
founders that the business will flourish in every
aspect. The colour red represents energy, growth
and prosperity for the company.
The new Sunray word mark that speaks of
the company’s sense of professionalism and form
of balance, was specially designed to complement the original Sunray logo.
www.sunray.com.sg
THINGS YOU DIDN’T KNOW ABOUT
SUNRAY
• Sunray is a proud recipient of Meritorious
Defence Partner Award (MDPA) of Total
Defence Awards (TDA) 2010.
• Sunray is one of the few interior builders
that has been heavily involved in both
integrated resort projects – Marina Bay
Sands and Resorts World Sentosa – in
Singapore.
• The company continues to grow from
strength to strength. Today, Sunray employs over 1,000 people across 10 nationalities – up from just a handful when
it first began 24 years ago.
• Sunray’s diverse in-house production
facilities which include metal works, carpentry joinery, spray painting and partition stub works, makes it less dependent
on sub-contractors when it is appointed
a main contractor in its projects.
• A compliment was paid in the form of a
study visit by Thailand’s Labour Ministry to Sunray’s factory in March 2010.
The Thai delegates were there to learn
about Sunray’s Risk Management and
BizSAFE systems after it was identified
by Singapore’s Ministry of Manpower
and the Singapore Workplace Safety &
Health Council as having implemented
best practices for the company.
SINGAPORE’S STRONGEST B2B BRANDS
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