MODERN
CASTING
A publication of the american Foundry Society
2012 Editorial Calendar
Month
Technology Focus
Feature Focus
Special Report
Expanded Distribution
January
Cleaning
& Finishing
Value-Added Services
Industry Forecast
February
Diecasting &
Permanent Mold
Patternmaking and Tooling
Casting End-Use
AFS Wisconsin Regional
March
116th Metalcasting Congress Pre-Show Issue
(With Expanded Show Distribution)
AFS Southeast Regional
AFS Northwest Regional
April
The Purchasing Issue: Your Guide to Effective Expansion
The Purchasing Issue
In this special edition of MODERN CASTING, readers will find everything they need to know about managing
their facilities’ capacity. With features on the industry’s best departments, they’ll see for themselves what goes into the “Best Molding Line,” “Best Melt Shop” and “Best Finishing Room” in the country. Plus, we survey purchasing departments, examine the major purchasing trends among metalcasters around the world and round up the latest technology available to the industry. May
116th Metalcasting Congress Post-Show Issue
Casting of the Year
June
Metalcaster of the Year
Government Affairs
July
Sand Mold/Coremaking
EHS
Management Report
August
Melting & Pouring Investment
Casting
Casting
End-Use
September
Diecasting &
Permanent Mold
Software Quality Control
$$
THE PURCHASING ISSUE
• Best Departments
• Purchasing Survey
• Buying Trends
2012-13 Metalcasting Equipment,
­­
Products & Services Supplement
This updated publication features a renewed focus on the industry’s newest technology in an easier
to read tabloid format. The new publication offers significant bonus distribution at all the major metalcasting industry events and is devoted strictly to equipment/products/services. The new and improved supplement will make it as easier than ever for customers and prospects to find you…and all this at low rates.
October
Binders & Coatings
Research &
Development
Management Report
FEF/CIC Conference
November
Annual Buyer’s Guide
CastExpo’13 December
Sand Mold/Coremaking
EHS Census of World Casting Production
1695 N. Penny Lane, Schaumburg, IL 60173-4555 • 800-537-4237 • Fax: 847-824-7848
Delivering the Best
Metalcasting Coverage
www.moderncasting.com
From industry news to technical advancements and business management, MODERN CASTING provides . . .
• the industry’s most authoritative and believable information
• the most accurate reporting of industry and technology trends
• the first news of new technology
• information that is most relevant to respondents’ work
• the best reporting on innovations in equipment, materials and supplies from the most knowledgeable staff of writers and editors.
—readex® Comparison Study of Metalcasting Industry Publications
Why Advertise in
MODERN CASTING?
MODERN CASTING. . .
• is overwhelmingly preferred by your customers and prospects,
particularly top managementB
• has the documented highest regular readershipB
• is the industry leader in paid advertising pages and market share the
past nine years
• is the overwhelming leader in editorial pages
• delivers exclusive, qualified reach to the important Mexican metalcasting market
• provides the most cost-effective coverage of the North American
metalcasting market, reaching all major metalcasters, including
die and investment casters.
And . . .
• 91% of MODERN CASTING subscribers read the magazine regularly.C
(reading three or four out of every four issues)
• On average they spend 52 minutes reading each issue.C
• Nearly 60% save their copies for future reference.C
• 88% find the magazine a useful source of new product information.C
• 84% are directly involved with purchasing decisions.C
Business Media Study” conducted by Harris Interactive for ABM. Marketing Resource Group, Inc.
A
readex® Comparison Study of Metalcasting Industry Publications
B
readex® Ad Perception Study
C
List of Advertisers
The top suppliers of equipment, materials and services to the metalcasting industry rely on MODERN CASTING to reach their customers and prospects. Listed below are companies who have
advertised recently in the magazine.
ABB Analytical & Advanced Solutions
ABC Coke
ABP Induction LLC
Adolf’s Pattern Shop Inc.
Advanced Foundry Specialists
Advanced Technical Products
Ajax TOCCO Magnethermic Corp
Alfe Heat Treating
Allied Metal Company
American Colloid Co
Anderson Global
Apogee Technology, Inc.
Applied Process Inc
Arena-Flow LLC
Asbury Carbons Inc
ASi International
ASK Chemicals
Astech Inc
B&L Information Systems Inc
Badger Mining Corp
Belmont Metals
BMM Industries
Bruker Elemental
Buntrock Industries
B W Supply Co.
California Metal-X
Can-Eng Furnaces
Carbo Ceramics Inc
Carestream Health, Inc.
Carrier Vibrating Equipment
Castec Inc
CC Metals
Centrifugal Casting Machine Co
Chesapeake Specialty Products
CMH Manufacturing Co
CMI Novacast Inc
Conveyor Dynamics Corp
Dalton Electronic Heating Company, Inc.
DECIMAL
DEMIL Metals
Desmond-Stephan Mfg Co
Didion Int’l Inc
DISA Industries Inc
Electric Controls & Systems Inc
Elkem Metals Inc
EMSCO Inc
Engis Corporation
EnviroAir Inc
Equipment Merchants Int’l Inc
Ervin Industries Inc
ETA Engineering Inc
Fairmount Minerals Ltd
FATA Aluminum LLC
Finite Solutions Inc
Fire Brick Engineers Co Inc
Flexovit USA Inc.
Flow Science Inc
Foseco Metallurgical Inc
Foundry Products Inc.
Foundry Solutions & Design
Fremont Flask Co
Gaylord Foundry Equipment Inc
GDF Suez
General Kinematics Corp
Gradient Lens Corp
GreCon
Green Diamond Sand
Guardian Software Systems
Gudgeon Thermfire International, Inc.
HA International LLC
Harman Products Inc
Heraeus Electro-Nite
Henschel Andromat Inc
Herschal Products Inc
Hickman Williams & Co
High Temperature Systems, Inc.
Hill & Griffith
Hines Flask Co
Hunter Automated Machinery Corp
I2R (I Squared R) Element Co
IGC Technologies Inc
IMF North America Inc
Indquip Company Inc
Induction Technology Corp
Inductotherm Corp
Industrial Ceramic Products Inc
INDUTHERM Casting Systems GmbH
International Molding Machine Co Inc
JB De Venne Inc
JDB Dense Flow Inc
Kodiak Group
Kuttner NA
Laempe + Reich Corp
LECO Communications
LGT Manufacturing Co Inc
Machida Inc
Magma Foundry Technologies Inc
Malcolm G. Stevens, Inc.
Maumee Valley Fabricators / Escher Recuperators
METCAST Service Tech Resources
Metsch Refractories
Midwest Instrument/MINCO
Milward Alloys
Modern Equipment Co Inc
Molten Metal Equipment Innovations
Morgan Keegan Investment Banking
Morgan Molten Metal Systems
Mouat Co Inc
NovaCast Foundry Solutions AB
OmniSource Corp
Palmer Manufacturing & Supply
Pangborn Corp
P.C. Campana, Inc.
Pillar Induction
Power Hammer
Powerit Solutions
Premier Magnesia, LLC
Prince Minerals Inc
Product Development & Analysis LLC
ProMetal RCT
Pyrotek Inc
Q C Designs Inc
Quaker Chemical
Quenneville Technology
Refcotec Inc
Rimrock Corp
Rio Tinto Iron & Titanium America
Roberts Sinto Corp
Robocasting Enterprises LLC
Rosler Metal Finishing
Royer Foundry Systems
S & B Industrial Minerals, Inc.
Sandmold Systems Inc
Schaefer Furnaces Inc
Schust Engineering
Shanafelt Mfg Co
Shell Core Specialties
Shells Inc
ShengQuan Group Holding Co
Simpsons Enterprises Inc
Simtec Inc
SinterCast Limited
Southeastern Foundry Products
Spacers Inc
St. Louis Precision Casting Co
States Engineering Corp
Stotek Inc
Summit Foundry Systems
Superiour Foundry Plate Inc
Superior Graphite Co
Supreme Cores of the Carolinas
Synchro 32
Tapco Inc
Thermtronix Corp
Tinker Omega LLC
TRC Solutions
Triple M Metals
Tromley Industrial Holdings Inc
Unimin Corp
U.S. Air Filtration Inc.
Viking Technologies
Vulcan Engineering Co Inc
Vulkan Blast Shot Technology
Weaver Materiel Service Inc
Wheelabrator
Winona Pattern & Mold
W Abrasives
Warehouse Rack & Shelf
Washington Mills
WSF Industries
Yxlon
ADVERTISER OPTIONS
MODERN CASTING offers advertising opportunities suitable for
each of the four major marketing goals.
Branding/Awareness
Print Display Advertising
Digital Edition Display Advertising
Online Display Advertising
E-Newsletters
Direct Response
Email Blasts
Direct Mail
Lead Generation
Sponsored Webinars
Custom Publishing
Annual Buyer’s Guide
Individual Customized Brochures & Guides
Global Casting
BRANDING/AWARENESS
2011 Print Advertising
Display rates
Full page 2/3 page 1/2 island
1/2 page 1/3 page
1/4 page
1/6 page
1x
$5490
$4170
$3620
$3060
$2180
$1730
$1210
3x
5130
3900
3340
2850
2000
1600
1090
6x
12x
4900 4480
3700
3360
3240
2900
2740
2510
1880
1790
1490
1320
1060
920
18x
4100
3060
2680
2260
1620
1210
810
Cover rates
2nd cover
3rd cover
4th cover
1x
$7600
$7320
$7750
6x
7450
7190
7610
12x
7310
7030
7450
Color rates: 4A colors: $420
4-color process: $940
Additional discounts avaliable for commitments longer than 12x.
Digital Edition Advertising
• All print advertisements appear in the digital edition at no extra cost.
• Any print advertisement submitted with embedded fonts receives live links at no extra cost.
• Digital edition rates shown are net.
Feature Embedded video Inserted digital page (two-sided)
Across from front cover: full page
Cost per issue
$600
$1,400
$1,600
Customized digital programs also available. Discounts available for
long term commitments. Contact your representative for more details.
Online Display Advertising
• Online audience average: 6,200 unique visitors/mo. (2011).
• Inventory limited to 10 ads in rotation per position.
• Online display advertising rates shown are NET.
• Contracted print advertisers may be eligible for rate discounts.
Length of Commitment
Ad Size
Leaderboard Banner
(728 x 90 pixels)
Sideboard Banner
(150 x 300 pixels)
3 months
$900/mo
6 months
$750/mo
1 year
$600/mo
$750/mo
$600/mo
$450/mo
MODERN CASTING digital edition
DIRECT RESPONSE
Email Blast Program
Email blast services are available on a customized basis. Database is not available for purchase – email blast programs are
administrated in-house by MODERN CASTING staff. All rates shown are net.
Administrative Fee: $500
Number of AddressesCost per Address
1,000-2,500
2,500-5,000
more than 5,000 $.25
$.50
$.35
Email blasts are limited to one per week, first come first served. Email blast content subject to review by MODERN CASTING
staff. If HTML conversion is required, additional conversion fee of $1000 applies.
Direct Mail Program
Direct Mail programs are available on a customized basis. Database is not available for purchase – direct mail programs are
administrated in-house by MODERN CASTING staff. All rates shown are net.
Number of AddressesCost per Address
1,000-2,500
2,500-10,000
more than 10,000 $.15
$.50
$.30
Pricing shown is for list rental only – does not include design, production, handling or postage. Contact your representative
for a custom quote.
E-Newsletter “Hotline Online”
• Distribution: 26,000+.
• Inventory limited to four ads per newsletter.
• All newsletter rates shown are NET.
• Contracted print advertisers may be eligible for rate discounts.
Ad Size: 150 x 300 pixels
Rate per Number of Hotline Online Insertions
1X
$1500
3X
$1200
6X
$1000
Hotline Online newsletter
12X
$750
LEAD GENERATION
Sponsored Webinar Program
For specific details on webinars, see the “Sponsored Webinar Program” flyer. Program cost starts at $2000, including electronic
promotions. Print advertising to promote webinars may be purchased at a discount of 50% off the earned rate.
CUSTOM PUBLISHING
Annual Buyer’s Guide
The Buyer’s Guide is a well-used and much-anticipated resource for decision makers in the metalcasting industry. It consists of two
parts: the November issue of MODERN CASTING, and a comprehensive listing of suppliers, indexed by the product or service
offered. The Buyer’s Guide is distributed to the entire MODERN CASTING audience and at industry trade shows.
The guide also can be purchased at the publications store on the AFS website.
Print Advertising Rates: same as other issues
Directory Advertising (Adlets)
Frequency of Insertions (cost per adlet)
Ad Size 1
2
3-4
5 or more
Single Adlet (2”x1.5”)
$460
$410
$360
$310
Double Adlet (2”x3”)
$560
$510
$460
$420
Full Color
$150 per adlet
These rates valid for orders placed by September 1, 2012.
Online Advertising
Basic Package (small logo and live web and email links): $750/year
Premium Package (Basic plus larger logo and additional space and links for featured products): $1800/year
Reprints
Reprints of published articles in MODERN CASTING are available for advertiser use. Contact your representative for pricing details.
Individual Customized Brochures & Guides
MODERN CASTING can create custom publications for your business on demand! Such publications can be inserted into the print
magazine, direct mailed to a customer list, or used as a sales tool by your staff, among many other uses.
Custom printed pieces may incorporate reprints from MODERN CASTING (see above).
Contact your representative for details.
GLOBAL CASTING
In 2011, MODERN CASTING and partners introduced a quarterly, electronic-only publication with an international distribution of
70,000. Contact your representative for detailed rate information.
SPECIFICATIONS
File Delivery
Please utilize our upload site, www.afsinc.org/uploadsite. User name “consultant”, password “safe”.
Please confirm all sent files with your representative.
Print
Ad Sizes:
Full Page:
2/3 Page:
1/2 Island:
1/2 Horizontal:
1/2 Vertical:
Single Adlet:
7” x 10”
4.5” x 10”
4.5” x 7.375”
4.875” x 7”
3.5” x 10”
2” x 1.5”
1/3 Vertical:
1/3 “Square”:
1/4 “Square”:
1/4 Horizontal:
1/6 Page:
Double Adlet:
2.125” x 10”
4.5” x 4.875”
2.375” x 4.875”
7” x 2.375”
2.125” x 4.875”
2” x 3”
Resolution: 300 DPI or greater.
File Format: PDF files are preferred, but many other file types can be accepted. Consult your
representative for details.
Bleed: When submitting a color ad as a bleed, please extend color ¼” beyond sizes noted above.
Web site and e-newsletter
Leaderboard banner: 728 x 90 pixels
Sideboard banner and e-newsletter: 150 x 300 pixels
Resolution: 72 DPI or greater
File format: Static or animated GIF or PNG preferred. Flash files are accepted, but please note our web software
does not allow tracking of impressions or clicks for Flash files.
Digital Print
In order for print advertisements to receive free live links in digital editions, ad files must be submitted with fonts embedded.
Email Blasts
HTML format required. Conversion from Word or Acrobat to HTML available for a fee of $1000.