BMW Marketing
Guidelines
March 2012
The Ultimate
Driving Machine
BMW
MARKETING GUIDELINES.
BMW MARKETING GUIDELINES
MARCH 2012
CONFIDENTIAL
DOCUMENT CONTENTS.
Overview
3
Dealer’s Role in Marketing and Advertising
4
AVP Advertising Guidelines
6
Retail Co-op Program
23
Corporate Identity
56
References
87
BMW MARKETING GUIDELINES
MARCH 2012
OVERVIEW.
BMW is one of the most well-recognized and valuable brands in the world. In
2011 BMW was ranked the 15th best global brand by Interbrand. Our success
is the result of consistent, clear communications worldwide – from BMW
headquarters in Munich, to the plant in South Africa, to the individually owned
and operated BMW centers in the United States. Together, we must work to
ensure BMW communications are both premium and recognizable. Our
collective effort will continue to strengthen the BMW brand for generations
to come.
The content within this document details the necessary information to achieve
strong brand recognition.
Please take a moment to read through this document to understand its content.
This information should be shared with employees charged with leading your
marketing efforts and the agencies that support them.
Dealer support of these guidelines will help BMW continue its position as one
of the most desirable premium automotive brands.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 3
DEALERS ROLE IN
MARKETING & ADVERTISING.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 4
DEALER’S ROLE IN MARKETING & ADVERTISING.
There are three levels of advertising:
BMW NA develops and executes Tier I to promote
the BMW brand and support new product launches.
Regional marketing and market co-op advertising
(Tier II) help define a model of interest and build
urgency towards purchase.
Brand
The key to dealer advertising (Tier III) is a strong
call-to-action message for a specific model and
incentive deadline within a dealer’s primary
market area.
Tier I
Nationally Planned
Tier II
Regional-Market Planned
Tier III
Dealer Planned
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 5
Emphasize BMW Distinctiveness
Reclaim differentiated brand position
in an increasingly cluttered market.
Set BMW apart from other brands.
Product
Launch
New Product, LCI and new
technology launch support.
Regional / Market
Co-op
Build Model Awareness
Model consideration and
call-to-action through
on-going media presence.
Dealer
Call-to-Action
Strong call-to-action to address
local inventory issues through
on-going media.
BMW
AVP ADVERTISING GUIDELINES.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 6
AVP ADVERTISING GUIDELINES.
For reference purposes, included in this document are the AVP
Advertising Guidelines. All dealers are required to adhere to these
guidelines in all communications, regardless of whether the advertising
medium is eligible for retail co-op. To learn more about the Added Value
Program please visit CenterNet.
CenterNet – Center Development Portal – Added Value Program.
The Added Value Program (AVP) continues to support our goal of being
the Number One premium vehicle brand with industry leadership in
customer experience, employee competence, facilities and profitability.
This document contains the 2012 AVP Advertising Guidelines. These
guidelines are one of several components within Brand Standards, and
address consolidated advertising, website and trademark standards. It
includes the following sections*:
•
Trademark
•
BMW Roundel
•
Distressed Messaging
•
Other Franchises or Makes in Dealer Advertising
•
Dealer Websites
•
Search Engine Optimization (SEO)
A center not meeting AVP Advertising Guidelines will be subject to a
three (3) infraction non-compliance policy over a rolling-12-month period
as follows:
•
1st infraction: Warning letter
•
2nd infraction: Warning letter
•
3rd and each subsequent infraction: 20% AVP bonus lost for
three months with no escrow option available
*Infractions are tallied per each section of the AVP Advertising document
as stated above.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 7
For example, a BMW center may receive an infraction for distressed
language appearing within an advertisement. This would be counted as
the first infraction for "Distressed Messaging." The same BMW center may
then receive an additional infraction for "Search Engine Optimization."
This infraction is then counted as the center’s first infraction for "Search
Engine Optimization," not as a second infraction.
To receive a second warning and subsequent loss of AVP, three infractions
must fall within the same category.
AVP ADVERTISING GUIDELINES.
TRADEMARK.
The BMW Roundel and all other registered BMW trademarks are protected
worldwide and may be used only by BMW AG, BMW NA, BMW FS, BMW
Motorrad, other BMW Group companies and BMW centers. Authorized BMW
centers can use the BMW Roundel only pursuant to the licenses in applicable
dealer agreements and only in connection with authorized vehicle lines. BMW
trademarks must always be used in a manner that is consistent with BMW
NA’s trademark guidelines.
BMW Trademarks
The BMW Trademarks include, but are not limited to, the following:
•
Figurative marks (Logos). For example: The BMW Roundel logo,
M logo, and CPO logo.
•
Word and letter marks. For example: BMW, Steptronic, M Power,
iDrive and Sports Activity Vehicle.
•
Numbers (also in combination with letters). For example: 750,
3 Series, M3, X5, and K 1200 LT.
Dealer Agreements
•
Branding
•
No one may take any action to dilute or attempt to dilute the BMW
brand, BMW trademarks or BMW trade names.
•
Prohibited actions include, but are not limited to, using a non-BMW
brand, trademark or trade name in a manner that is not acceptable
to BMW NA, not approved by BMW NA, not approved by BMW NA
in writing, or inconsistent with BMW branding policies.
Promotional Items
•
Advertising Slogans. For example: The Ultimate Driving Machine.®
•
Color Combinations. For example: The BMW Motorsport colors,
as well as special distinguishing features, such as the BMW
kidney-shaped grilles.
•
The BMW Trademarks may not be modified in any way, including
the colors, proportions or lettering. No additions to the trademarks,
including their combination with other graphic elements, are
permitted.
BMW centers may not offer for sale, promotional or accessory items
with the BMW trademarks, unless those items were purchased from
BMW NA.
Use by Third Parties
•
Graphic Use
•
BMW trademarks can never be used as part of a corporate name.
The BMW wordmarks may be used as a part of a business name
only with the expressed prior written approval of BMW.
Manufacturers may produce products bearing the BMW trademarks
only with the prior written consent of BMW NA. BMW centers may
not manufacture products for resale to the customers.
Copyright on Written Materials
•
All BMW trademarks must be set apart from other designations.
The use of the BMW trademarks in conjunction with other trademarks,
when promoting BMW products and services, is not permitted.
All Service Bulletins, technical communications and promotional
literature distributed by BMW NA to its authorized BMW centers
are protected under copyright laws. Copyrighted materials cannot
be reproduced for any external use without the approval of BMW
NA.
Use of BMW Trademarks
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 8
•
Pictures of new and Certified Pre-Owned BMW products can never
be shown with non-BMW products.
AVP ADVERTISING GUIDELINES.
ROUNDEL, DISTRESSED MESSAGING
AND OTHER FRANCHISES.
BMW Roundel
•
Always use the BMW Roundel in the three-dimensional format.
Distressed Messaging
•
The use of distressed messaging does not meet AVP Advertising
Standards. Distressed messaging also includes 3rd party lead
sources that promote heavily discounted / below invoice pricing
and messaging. Examples of distressed messaging include, but are
not limited to: “clearance,” “blow-out,” “closeout,” “liquidation,”
“overstock,” “inventory reduction” or any similar phrases or
language.
Other Franchises or Makes in Dealer Advertising
•
No other franchise or make is permitted.
Exceptions: The BMW logo and word mark may appear with the logos and
word marks of other manufacturers for billboards, parts supply trucks and
automotive group websites with the following conditions:
•
Clear separation is required between logos.
•
Only DBA-specific information is permitted for BMW and other
manufacturers.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 9
AVP ADVERTISING GUIDELINES.
DEALER WEBSITE.
Page Masthead Standards
•
Primary site navigation is required to be on the top or left side.
•
There may not be any rounded corners on buttons.
•
Personal dealer logos cannot be present in the masthead. The
masthead should state at most the dealer’s name, address and
phone number(s).
•
It is required to comply with BMW color palettes.
Please see page 11 for reference.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 10
AVP ADVERTISING GUIDELINES.
DEALER WEBSITE.
Top Navigation Masthead Standards
Navigation
13 pt BMW Type Global Pro Bold #FFFFFF : #003399 : #003399
Home is REGULAR
Total width 980px
70px tall
Gray bar (#808284)
Center name, address and phone number(s):
10 pt - 12 pt BMW Type Global Pro Regular
#FFFFFF
Side Navigation Masthead Standards
Total width 980px
Center name, address and phone number(s):
10 pt -12 pt BMW Type Global Pro Regular
#FFFFFF
70px tall
Gray bar (#808284)
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 11
Navigation
13 pt BMW Type Global Pro Bold #FFFFFF :
#003399 : #003399
Home is REGULAR
AVP ADVERTISING GUIDELINES.
DEALER WEBSITE.
Color Palette
•
The BMW color palette is made up of 12 colors and shades.
Black and shades of gray dominate.
•
Vehicles and company logos are exempt from the color standards.
Typography
•
To meet typography standards, greater than 75% of the homepage is
required to comply with BMW’s global fonts.
•
The approved BMW font family is Helvetica, Arial and Sans Serif.
•
The font size may range from 9 pt to 24 pt.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 12
AVP ADVERTISING GUIDELINES.
DEALER WEBSITE.
#000000
#262626
#4C4C4E
#666666
#808284
#999999
#A2A3A5
#E6E7E8
Primary usage
• Body text
Primary usage
• Body copy
• BMW M
Primary usage
• Links
Primary usage
• Graphic
elements
Primary usage
• Graphic
elements
Primary usage
• Footnotes
• Legal
• BMW M copy
Primary usage
• Footnotes
• Legal text
Primary usage
• Graphic
elements
#FFFFFF
#1C69D4
#003399
#FF0000
Primary usage
• Reversed text
• Background
Primary usage
• Graphic icons
• Rollover states
• Selected states
• Highlight states
Primary usage
• Rollovers
Usage limited to
• Error Messages
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 13
AVP ADVERTISING GUIDELINES.
DEALER WEBSITE.
Image Rules
•
Crops of images that hide large sections of the vehicle or obscure the area of the vehicle
the user is viewing do not meet image standards.
•
Copy placed over a vehicle within an image does not meet image standards.
•
All copy on images is required to be legible.
•
Vehicles cropped through the Roundel or the kidney grille do not meet image standards.
•
Only one Roundel can be used on a page. An exception can be made if the Roundel also
appears on merchandise or if it exists in a vehicle image or on a building.
•
It is also acceptable to include one Roundel on a visual overlay featuring an actual
vehicle in inventory. The visual overlay is required to follow BMW global fonts and
color palette.
•
There must not be any images, logos, and/or text of non-BMW vehicles, including MINI.
The only exception is the used vehicle search & compare vehicle section which may
show non-BMW vehicles. Clarification: Vehicles featured on the website must reside on
the BMW center lot.
•
When using Certified Pre-Owned vehicle images, do not show damaged vehicles.
The European model disclaimer is recommended for images depicting a European model.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 14
AVP ADVERTISING GUIDELINES.
DEALER WEBSITE.
Correct use of type on vehicle image
Incorrect use of type over vehicle image
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet
Correct use of type
Incorrect use of type
Correct Vehicle Image Usage
Incorrect Vehicle Image Usage
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 15
AVP ADVERTISING GUIDELINES.
DEALER WEBSITE.
Pop-up Standards
•
Pop-ups are classified as content that appears without a user’s call-to-action.
•
Pop-ups may not exceed a pixel range of 800 x 800.
•
They may only appear once per user session.
•
They may not cover ID Boxes, unless they are a lead-generating form.
•
They may not cover the Roundel, unless they are a lead-generating form.
•
All pop-up messages are required to comply with the BMW color palettes.
Live Chat Standards
•
A live chat may not exceed a pixel range of 400 x 400.
•
It may not cover ID boxes.
•
It may only appear once per user session.
•
It may not cover the Roundel.
•
If a live chat does exist, it is required to comply with BMW color palettes.
Design Standards
•
The use of animations or virtual tour guides, which can distract from the
premium nature of the brand, do not meet design standards.
•
The use of design elements such as starbursts and glittery signage do not
meet design standards.
•
Rounded corners on buttons do not meet design standards.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 16
AVP ADVERTISING GUIDELINES.
DEALER WEBSITE.
Social Media Logos
32x32px
•
Social media logos may not exceed 32x32 pixels on BMW center
websites and cannot be in the BMW masthead.
•
If present, they are required to be in the body or footer of the page,
never in the masthead.
•
Social media buttons as shown above are acceptable.
Company Logos
•
Company logos such as Google or any of the BMW preferred
website providers may not exceed 120 x 120 pixels and may not
be in the BMW masthead. If present, they are required to be in
the body or footer of the page.
•
Personal dealer logos may not exceed 185 x 90 pixels.
Footer Standards
•
Footers are to comply with BMW global fonts and color palettes.
Font size may not exceed 12 pt.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 17
Multiple Website Standards
•
The website URL listed on the BMWUSA.com dealer locator is
the single URL that may be used/advertised. If other URLs exist,
they are required to be redirected to the compliant website. The
only exception is a service or accessories URL as stated in the
Aftersales SEM Co-op Guidelines.
CenterNet > Aftersales > Business Development and Marketing Portal >
Marketing Tools & Information > Aftersales Co-op > SEM Co-op Guidelines
AVP ADVERTISING GUIDELINES.
DEALER WEBSITE.
Offer Page Standards
•
Direct links to all current BMW FS finance, lease and CPO offers are
required to be present on the homepage.
•
Specific offer pages are required to include all current BMW FS finance,
lease and CPO offers and comply with BMW’s color palettes. Please see
page 13 for reference.
•
The preferred website providers have incorporated the offers within
their templates.
•
Other website providers may also implement the iFrame or Web Service
Solutions. Please refer to Bulletin V2-US-B-24-0910-002.
Please note, it is not a requirement to implement the iFrame or Web Service
Solutions. It is possible for a center to update the information on its own.
Certified / Pre-Owned Vehicle Inventory Callout
•
The global navigation is required to display a link to
Certified / Pre-Owned Vehicle Inventory.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 18
AVP ADVERTISING GUIDELINES.
DEALER WEBSITE.
The following layout is an example of how offers could be displayed on a dealer website.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 19
AVP ADVERTISING GUIDELINES.
SEARCH ENGINE OPTIMIZATION.
Search Engine Optimization (also called Organic Search or non-paid search) is
the process of improving the volume or quality of traffic to a website from search
engines (e.g., Google, Bing, Yahoo, etc.) via unpaid search results.
The current guidelines state:
•
Locations, DBA names and other descriptions used in the site must be
consistent with the terms outlined in the dealer agreement.
•
Centers cannot list competing DBA names, locations and/or zip codes
outside their PMA within their site source code, page titles, descriptions
and meta data.
•
Centers are not allowed to use “Black Hat” techniques such as doorway
pages or spam tactics in tricking search engines to generate higher results
(see the Wikipedia link below to learn more about Black Hat or improper
techniques).
•
BMW of North America has taken a self-policing approach for centers
to report other centers or organizations that may engage in obvious
inappropriate SEO tactics. BMW centers can report other centers that
engage in this way and BMW NA and/or BMW AG will take action as
appropriate.
If you would like to get up-to-speed on the latest search engine tactics and best
practices, please see:
http://en.wikipedia.org/wiki/Search_engine_optimization
or
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.
google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 20
BMW
RETAIL CO-OP PROGRAM.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 21
RETAIL CO-OP PROGRAM.
The retail co-op program is available for BMW centers and is intended to
promote the sale of new and certified pre-owned vehicles. The program
provides reimbursement of a dealer’s media purchases / advertising within
their primary market area (PMA). There are three goals of the program:
•
Address dealer inventory challenges
•
Promote current BMW NA sales programs
•
Clearly articulate an immediate call-to-action
In order to benefit from the retail co-op funds available through this program,
your marketing and advertising efforts must meet all AVP advertising guidelines
and the following retail co-op guidelines.
On occasion BMW NA may offer program trials to dealers outside of the eligible
media listed within the documented retail co-op program. Program trials are
intended to test new media and their success in driving traffic. Program trials will
be communicated via DCS Bulletin along with any relative retail co-op program
funding allowances, timeframes and special guidelines.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 22
ELIGIBLE MEDIA.
The following list of eligible items is for reference only. Please refer to the contents within for additional requirements and
disclosures needed to qualify for reimbursement.
BMW NEW VEHICLE
BMW CERTIFIED
PRE-OWNED
CAPPED
REIMBURSEMENT
Television
✓
✓
Starting 1/1/2013
Radio
✓
✓
Search Engine Marketing (SEM)
✓
✓
Online Banners
✓
✓
eNewsletter
✓
✓
Websites
✓
✓
Online inventory listing enhancer
✓
✓
MEDIA OR PROGRAMS
Inventory Vehicle Listing (CPO/used)
✓
Newspaper
✓
✓
Magazines
✓
✓
Direct Mail / email campaigns
✓
✓
Events
✓
✓
Out of Home (OOH)
✓
✓
On-screen Cinema
✓
Vehicle Display
✓
In-dealership promotional materials
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 23
✓
✓
✓
GENERAL REQUIREMENTS.
Centers must advertise under their DBA name, including dealer logos.
No other franchise or make is allowed in any eligible advertising, including
website addresses.
If using a dealer’s URL in the ad, it is required to link only to a BMW exclusive
dealer website that follows all BMW web standards (e.g., URL is dealer DBA
name, no reference to other franchises, etc.).
Only actual media costs are reimbursable. Any exceptions are listed within the
detailed medium specific requirements.
In mediums where dealer developed creative is eligible, greater than 50% of the
content is required to highlight BMW product/features and current sales offers.
All advertising is required to follow corporate identity unless specified. See
corporate identity section in this document for details.
New facility (grand opening or center relocation), Center of Excellence, and
M certification may be incorporated into advertising but may only be used as
support to the overarching sales message. Centers may advertise the Center of
Excellence award during the year awarded and until the next year’s awards are
announced. All Center of Excellence advertising must include the year the award
was granted (e.g., 2011 Center of Excellence winner, etc.).
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 24
NEW VEHICLE REQUIREMENTS.
New vehicle advertising is required to promote a sales offer.
Two options are available:
1. Feature of a lease payment, finance message, or “Starting At” MSRP.
2. Promote that BMW has special lease or finance offers available through
BMW Financial Services. No specific lease payment or APR is mentioned.
Requirements for new vehicle lease payments:
•
Customer cash down payment may never exceed 10% of MSRP.
•
Ads may not require a combined customer cash down payment and dealer
contribution that exceeds 15% of MSRP.
•
Dealers are able to use the BMW advertised program or may create their
own advertising as long as it falls within the published guidelines and the
15% limit (excluding any applicable allowances).
•
BMW NA may, on an ad hoc basis, issue special programs exceeding the
15% combined contribution. Those percentages will be published on
the monthly Advertised Price Calculation Worksheets. This will be the
maximum allowable contribution percentage used to determine approval
for co-op reimbursement.
•
A lease calculation worksheet must be completed for all lease payment
ads with a specific lease message (CenterNet – Marketing Portal – Retail
Co-op Advertising Online – Pricing Worksheet).
•
Multiple security deposits may be used where allowed by law, but only as
a substitute for the customer cash down payment. An advertised payment
may not include a customer cash down payment, as well as a multiple
security deposits.
•
Lease terms may not exceed 42 months.
Ads that feature owner loyalty programs such as rate reductions are not eligible.
Demos, factory vehicles and pre-owned vehicles are not eligible with new
vehicle funds.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 25
CERTIFIED PRE-OWNED REQUIREMENTS.
CPO advertising is required to be structured using one of the following tactical
components. Three options are available:
1. Feature a specific Certified Pre-Owned sales support monthly payment:
lease, retail finance, Select or Owner's Choice.
2. Feature a specific lease, retail finance, Select or Owner's Choice rate that
is being offered by BMW Financial Services.
3. Feature a generic sales support message, e.g., "Special lease and retail
finance options are available from BMW Financial Services."
All eligible ads featuring pre-owned vehicles are required to contain at least 70%
BMW CPO vehicles. The remaining 30% is able to include non-CPO, including demos.
When promoting Certified Pre-Owned vehicles, all advertising is required to show the
BMW Certified Pre-Owned logo.
If Certified Pre-Owned vehicles are advertised with new vehicles, they are
required to be clearly separated from the new vehicle section so the budget can be
properly prorated.
For CPO advertising, ads are required to promote properly enrolled and
inspected Certified Pre-Owned BMWs only.
All ads are required to include either the dealer’s Internet Web address (URL) or BMW
NA’s website (bmwusa.com/certified or bmwusa.com). The dealer’s URL must link only
to a BMW exclusive dealer website that follows all BMW web
standards (e.g., URL is dealer DBA name, no reference to other franchises, etc.).
If a specific CPO vehicle is advertised with a specific price or payment quote,
the last 7 digits of the VIN are required to be included in the ad.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 26
MEDIUM-SPECIFIC REQUIREMENTS.
All advertising is expected to adhere to the general requirements and new
vehicle and/or CPO requirements listed within the previous pages. The
medium specific content listed within the following pages are in addition
to these other items. For this reason, all eligible media listed on page 23
may not appear within this section of the document.
Television
Beginning January 1, 2013, the retail co-op program will reimburse up to 25%
of a dealer’s total budget to run dealer-created television. Reimbursement
beyond the 25% will be provided for television if BMW national and retail
agency developed creative is used.
Example:
A dealer’s retail co-op budget is $50,000. 100% of the $50,000 budget is
available for use towards BMW-created television. Up to 25% of the $50,000
budget is available for use towards dealer created television.
Dealers are able to tag all creative to promote their dealership and the sales
call to action.
Due to the nature of this medium it is anticipated advertising will spill into
the PMA of surrounding dealers. This is acceptable as long as the medium’s
primary coverage area is in the dealer’s PMA requesting reimbursement.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 27
MEDIUM-SPECIFIC REQUIREMENTS.
Search Engine Marketing (also called Paid or Sponsored Listings or SEM)
Centers are encouraged to purchase their DBA name and location as a keyword
search term.
Centers may not purchase keywords of town names, locations or zip codes
outside of their Primary Market Area (PMA).
Centers may not purchase other centers’ DBA names as keyword search terms.
Centers may not purchase misspellings of town names, locations or other
centers’ DBA names as keyword search terms.
Centers can only drive SEM traffic to their official BMW website. Running
simultaneous SEM campaigns to multiple URLs or landing pages is prohibited.
Each campaign should be aligned with the keyword and creative. The term
“BMW 3 Series dealer,” for example, should drive the user to the most relevant
area of the site.
The only time two or more centers may purchase a city as a keyword search is if
several centers serve a major city like New York or Los Angeles.
Centers may purchase search terms or keywords of competitors (e.g., auto
brand A, etc.); however, the text in the paid placement cannot mention auto
brand A in the copy. Suggested copy in situations like this might be “Compare to
the BMW 3 Series.”
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 28
MEDIUM-SPECIFIC REQUIREMENTS.
Online Banners
Online banner ads are required to direct users to dealer’s website URL listed on
the bmwusa.com dealer locator.
All new online banners are required to use photography supplied by BMW NA or
BMW AG.
Online banner advertising, including behavioral targeting, is limited to advertising
on the website(s) of local area newspapers (e.g., a Los Angeles BMW dealer
cannot advertise on the San Francisco Chronicle website, etc.), local area TV
stations and local radio (including streaming radio).
Banner ads on the following sites are allowed if geo-targeted within the dealer’s
local area: Autotrader.com, Cars.com, KBB.com, Edmunds.com, Weather.com,
Yahoo.com, MSN.com and AOL.com. Proof of performance is required to
include the DMA targeted. (Geo-targeting allows a dealer to purchase only
viewers within its local area.)
Pop-up ads are not eligible for co-op reimbursement.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 29
MEDIUM-SPECIFIC REQUIREMENTS.
Electronic Newsletters
Preferred provider: I Make News (IMN)
Dealers are not required to use IMN for this medium to be eligible for retail co-op.
Electronic newsletters will be reimbursed at the standard co-op rate of 50%;
however, the reimbursement amount will be allocated equally between three
business areas (new vehicles, certified pre-owned and aftersales). This is
contingent on the promotion of each business area within the newsletter.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 30
MEDIUM-SPECIFIC REQUIREMENTS.
Dealer Websites
Preferred Providers: Cobalt, Dealer.com, Naked Lime (formerly Reynolds
& Reynolds)
Dealers are not required to use one of BMW’s preferred dealer website providers
to be eligible for retail co-op.
Items covered: General site management, search engine optimization (SEO),
mobile, video products and reputation management.
Reimbursement cap: $2,000/mo for all services listed above.
The website service amount to be reimbursed to a dealer through retail co-op
will be shared between new vehicles (80%) and Certified Pre-Owned (20%).
A one-time set-up fee for one of BMW’s preferred website providers is
reimbursable at 50%. This will not apply toward the $2,000/mo cap listed above.
The reimbursement will be funded from a dealer’s new vehicle budget.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 31
MEDIUM-SPECIFIC REQUIREMENTS.
Online Inventory Listing Enhancement
Exclusive provider: Max Systems
Internet Vehicle Listing Site Upgrades
CPO co-op funds can be used for internet vehicle listing sites that partner with
BMW NA. The currently authorized partners are AutoTrader.com and Cars.com.
•
AutoTrader.com: BMW Certified (Package 1) 50% reimbursement.
•
AutoTrader.com: BMW Certified Premium (Package 2)
50% reimbursement.
•
AutoTrader.com: All other Auto Trader programs are eligible at 30%.
•
Cars.com: 30% reimbursement.
Pop-up ads are not eligible for co-op reimbursement.
Pre-owned vehicle listings that are hosted on www.bmwusa.com/cpo are eligible
for reimbursement at 50%.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 32
MEDIUM-SPECIFIC REQUIREMENTS.
Newspapers
All BMW Corporate Identity must be followed; however, non-BMW font
exceptions will be made if a dealer’s logo contains non-BMW font.
Dealer taglines are required to be in BMW font.
A lease price, APR or MSRP may not be used in the headline.
BMW's online advertising tool, Ad Builder, can assist dealers in the creation of
co-op reimbursable advertising.
All new vehicle print materials are required to use photography supplied by
BMW NA or BMW AG.
No ancillary graphics or images may be used – excluding a dealer logo, vehicle
photography, map, Ultimate Service chart.
In the case of a multi-franchise dealership wishing to advertise multiple brands in
print, the BMW ad must have a border around it and be able to stand on its own.
The amount reimbursed will be prorated based on the percentage of the ad
dedicated exclusively to BMW.
Due to the nature of this medium it is anticipated advertising will spill into the
PMA of surrounding dealers. This is acceptable as long as the medium’s
primary coverage area is in the dealer’s PMA requesting reimbursement.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 33
MEDIUM-SPECIFIC REQUIREMENTS.
Magazines
Magazines are reimbursable when the creative used is developed by a BMW
national or retail agency.
Due to the nature of this medium it is anticipated advertising will spill in the
PMA of surrounding dealers. This is acceptable as long as the medium’s
primary coverage area is in the dealer’s PMA requesting reimbursement.
Direct Mail
All BMW Corporate Identity must be followed; however, non-BMW font
exceptions will be made if a dealer’s logo contains non-BMW font. Dealer
taglines are required to be in BMW font.
A lease price, APR or MSRP may not be used in the headline.
All new vehicle print materials are required to use photography supplied by
BMW NA .
No ancillary graphics or images may be used – excluding a dealer logo, vehicle
photography, map, Ultimate Service chart.
Direct mail recipients must be within the dealer’s PMA or exist in the dealer’s
records as a prior customer.
Preferred provider: DPS
Dealers are not required to use DPS for this medium to be eligible for retail co-op.
Email
Email campaigns that include customers outside of dealer PMA are not eligible
for reimbursement unless they exist in the dealer’s records as a prior customer.
Exclusive provider: DPS
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 34
MEDIUM-SPECIFIC REQUIREMENTS.
Events
All events require regional pre-approval.
1. 30 days prior to an event, a completed “event pre-approval” form
and “checklist” are required to be submitted to your Area Manager
and Field Marketing Operations Manager (FMOM).
2. If approved, the Area Manager and FMOM will sign the form and
return to the dealer.
Reimbursable items: Food, supplies for event (linens, plates, cups, invitations
and postage), vendor staffing, call campaigns, sponsorship fees and customer
list clean-up.
Non-reimbursable items: Parts and accessories, vehicle costs, giveaway
insurance, giveaway items (key chains, pens, note pads, shirts, etc.).
If an event provider is used, it is the responsibility of the dealer to ensure
corporate identity is followed for all event materials. The exception to this is if
BMW NA is executing the event using the National Experiential Agency Partner
(for example, BMW Drive for Team USA event conducted with Octagon).
Up to twenty-five percent (25%) of a dealer’s retail co-op budget can be used
to support events.
For locations of appropriate forms, please see "References" section of this
document.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 35
MEDIUM-SPECIFIC REQUIREMENTS.
Out-of-Home (OOH or billboards)
OOH is reimbursable when the creative used is developed by a BMW national
or retail agency .
On-Screen Cinema
On-screen cinema is reimbursable when the creative used is developed by a
BMW national or retail agency .
Mall Diorama
Mall dioramas are reimbursable when creative is developed by a BMW national
or retail agency, or by using BMW's online advertising tool (Ad Builder).
Vehicle Display
Vehicle displays include vehicle placements at malls, hotels, country clubs,
museums, etc. All signage is required to follow corporate identity guidelines.
In-Dealership Promotional Materials
Exclusive provider: OnSight Solutions (BMW CPO package).
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 36
CLAIM SUBMISSION.
BMW Co-op – c/o Ansira
1570 Boyson Rd,
PO Box 8000, Hiawatha, IA 52233
Email: bmwcoop@ansira.com
Phone: 319-378-8303
Fax: 319-395-6541
Requests for reimbursement must be submitted to Ansira within 60 days
following the ad date. Any claim received after that period will not be
reimbursed. If an incomplete claim is submitted a dealer will have 30 days
to resubmit missing documentation. The 30 days will begin upon
notification of the incomplete submission from Ansira. Submissions
received after the 30 days will be denied.
In order to receive reimbursement on advertising claims, dealers need to
adhere to the AVP advertising guidelines, retail co-op guidelines and
provide final billed rates for media invoices. Any type of rebate or discount
from the media outlet used for the advertisement submitted cannot be
combined with reimbursement and must be included in the final negotiated
and billed rates. Should any type of rebate or discount be given after final
invoices have been submitted, this must be communicated and
proportionally shared with the retail co-op program administrators and
BMW NA. Failure to adhere to this may result in suspension from the retail
co-op program.
Mailed Submissions: Claims sent to Ansira via traditional mail must be the
original documents. In the case of mailed claims, it is recommended that
you keep a copy of all documentation for your files. However, keeping
copies is not required.
Electronic Submissions: Understand that by submitting electronically, a
dealer is required to keep all original documentation on file for 7 years.
These materials are the same as those necessary if submitting via
traditional mail. A percentage of electronic claims will be audited and a
dealer is required to send the originals to Ansira. Failure to provide the
requested documents may result in suspension from the retail co-op
program. A dealer further acknowledges that all documentation is accurate
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 37
to the best of its knowledge and has not been altered in any way. Any false
claims will be investigated and suspension from the retail co-op program
may result. You must complete the electronic submission form for all
electronic submissions and submit your complete claim in one email.
DOCUMENTATION.
All submissions are required to include the following items in addition to the
media-specific support documentation listed in this section:
•
Co-op claim form
•
Authorized prior approval form (if applicable)
•
Lease pricing calculation worksheet (if not using BMW
advertised programs)
Television: A DVD of the spot is required along with the original invoices
indicating rates, dates, times and length of each TV spot that aired. Electronic
submissions are acceptable, provided an electronic or scanned copy of the
invoice is attached, as well as a video file of the spot matching the invoice. For
electronic submission, the exact name and length of the spot is required to
appear in the subject line of the email and within the text of the email itself.
Television commercials are pre-approved based on the content of the ad
complying with current program guidelines. The commercial may continue to
run as long as the content remains within the program guidelines or, alternately,
a notice is received to cease running the spot.
Radio: A notarized script in ANA/RAB format and the original invoices
indicating rates, dates, times and length of each radio spot are required.
Electronic submissions are acceptable, provided an electronic or scanned copy
of the notarized script and the invoice is attached.
Online banners: A “Proof of Performance” document from the online vendor is
required. This document must contain a screen shot of each banner that was run
showing url. An original invoice must accompany the Proof of Performance and
must clearly describe the length of time the online creative ran and the media
cost associated with the execution. Electronic submissions are acceptable,
provided that the above criteria are met.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 38
Electronic newsletters: If using IMN, no submission is necessary. IMN will
submit on behalf of the dealer. If other vendors are used a screen shot of
the newsletter is required along with the claim form and invoice.
Direct Mail: If using DPS, no submission is necessary. DPS will submit on
behalf of the dealer. If using other vendors, the co-op claim must include a
sample of
the direct mail piece and a customer list, including delivery address zip
codes.
Pre-approvals are recommended prior to producing the direct mail piece.
Email: No claim submission is necessary. DPS will submit on behalf of the
dealer.
Search Engine Marketing: Two proof of performance reports are required.
These are easily downloaded from Google or Bing ad management tools: Google: A billing and keyword report must be downloaded from
Google AdWords.
Bing: An "accounts and billing," and keyword report must be downloaded
from Microsoft Advertising adCenter.
Step-by-step instructions are listed on the following pages.
DOCUMENTATION.
Google AdWords
Billing Report
1. Simply log in, click on the “Adwords” tab after you sign in and you will
then be directed to the account screen “My Client Center.”
2. Click “Performance” tab.
3. Set date range.
4. To download report, click the download icon.
2
4
3
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 39
DOCUMENTATION.
Google AdWords
Keyword Report
1. Sign in to your Google AdWords account at https://adwords.google.com.
2. Click the “Keywords” tab.
3. Set date range.
4. Click columns.
3
2
4
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 40
DOCUMENTATION.
Google AdWords
Keyword Report
5. Ensure the following columns highlighted in the screenshot
are included in the report.
6. Click "save."
5
6
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 41
DOCUMENTATION.
Google AdWords
Keyword Report
7. Click the download icon.
8. Name your file (optional).
9. Click "create" and it will prompt you to download the file.
7
8
9
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 42
DOCUMENTATION.
Bing AdCenter
Billing Report
1. In AdCenter go to the “Accounts & Billing” tab to see account budgets.
2. Click on the account to see the total budget and spend performance.
1
2
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 43
DOCUMENTATION.
Bing AdCenter
Keyword Report
1. Sign in to your AdCenter account at https://adcenter.microsoft.com.
2. Click "Report” tab.
3. Click “Create new report.”
2
3
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 44
DOCUMENTATION.
Bing AdCenter
Keyword Report
4. Select Report Type.
5. Select View.
6. Select Date Range.
7. Name the report (optional).
8. Click “Create new report.”
4
5
6
7
8
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 45
DOCUMENTATION.
Bing AdCenter
Keyword Report
9. To download, click “Download Zipped CSV.”
9
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 46
DOCUMENTATION.
Online inventory listing enhancer: No claim submission is necessary.
Max Systems will submit on behalf of the dealer.
Internet vehicle listing site upgrades–CPO only: The co-op claim submitted
is required to include a copy of the original invoice issued from an authorized
Internet vehicle listing site partner of BMW NA. The billing invoice is required to
include an itemized detail of the content referencing the advertising purchased,
and the name must match the dealers DBA name under which the BMW CPO
vehicles are being listed. Umbrella or blanket contracts for multi-franchise
dealers are eligible for co-op reimbursement only if the BMW CPO vehicles are
listed under a valid BMW dealer DBA name.
Events: Reimbursement submissions are required to include a signed
event pre-approval form, checklist, copy of the invitation, invoices, and proof
of payment.
OOH, on-screen cinema, vehicle display and mall advertising: A “Proof of
Performance” document from the vender is required. This document is required
to contain the advertisement location and an image of the advertisement itself
at the location it ran or a tape of the spot for video. A copy of the contract for
the ad should accompany the Proof of Performance and must clearly describe
the length of time the creative was up and the media cost associated with the
execution. Electronic submissions are acceptable, provided the above criteria
are met.
Newspaper/Magazine: A tear sheet is required for each insertion claimed
with the original media invoices indicating rates, dates and size of each ad.
Electronic tear sheets from newspapers and magazines are acceptable. Color
ad electronic tear sheets are required to be provided in color. Claims may be
submitted electronically, provided that a dealer attaches the electronic tear
sheet and an electronic or, scanned copy of the invoice to the email.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 47
Dealer websites: Submit the invoice with claim form. For dealers using
non-preferred providers, please also indicate which items on the invoice
are to be paid under the guidelines. Williams Forrest is responsible for
reviewing all dealer websites for compliance to the dealer website AVP and
retail programs. Any website reviewed and found not in compliance with the
these guidelines
will not be reimbursed.
In dealership promotional materials: Submit the claims form and OnSite Solution invoice clearly separating the BMW CPO Program.
FUND REIMBURSEMENT.
Co-op activities that meet the program guidelines will qualify for the following
reimbursement of the costs:
•
All advertising will be reimbursed at 50% unless otherwise specified within
this document.
•
For program trials, reference instructions provided with the individual programs.
•
Only actual advertising media costs will be reimbursed. Ad commissions,
agency fees, taxes, production charges, talent fees, discounts, set-up fees or
non-working media charges will not be reimbursed.
•
After all the necessary documentation has been received by Ansira, claims will
be processed and paid via a credit to your parts account each month.
•
Up to three (3) warning letters will be issued per year for advertising that does
not meet the retail co-op guidelines. Despite the warning letter, these ads will
be paid. After three (3) warning letters, ads that do not adhere to the guidelines
will not be reimbursed. Exception: Ads that contain AVP advertising guidelines
violations are never eligible for reimbursement.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 48
DISCLOSURES.
Legal Requirements: In rendering ad templates, BMW NA is not providing legal
advice. It is the sole responsibility of the retailer to ensure that ads conform to
all federal, state, and local legal requirements.
All advertising may be submitted to Ansira for prior approval. Once an ad is
approved, co-op reimbursement is guaranteed when proper documentation is
submitted and there are available co-op funds.
Completed “Prior Approval Forms‟ sent to Ansira attached with a print ad,
TV story board, or radio script will be evaluated within two (2) working days.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 49
BMW
CORPORATE IDENTITY.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 50
BACKGROUNDS.
WHITE OR BLACK.
White is the primary color of the BMW brand. The text area of your ad should
always remain white. See the print ad to the right as an example.
Black is the primary color for the M brand. When constructing an advertisement
for M vehicles, you can use existing M photography or place an M vehicle on a
black background. Only then should black be used.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 51
COLOR PALETTE.
100% Black
000000
85% Black
4C4C4E
60% Black
666666
40% Black
999999
10% Black
E6E7E8
White
FFFFFF
Primary usage
• Body copy
Primary usage
• Headline
• Subheadline
• Body copy
Primary usage
• Graphic elements
Primary usage
• Footnotes
• Legal copy
Primary usage
• Graphic elements
Primary usage
• Reversed text
• Background
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 52
LAYOUT PRINCIPLES.
ID MODULE AND ROUNDEL GUIDELINES.
Never use multiple logos (or sets of ID modules) on the same page.
Do not use the Roundel as a design element.
ID Module Backgrounds:
Use gray module boxes on a white background.
Use white module boxes on photography or black backgrounds.
Correct:
Incorrect:
More about BMW
bmwusa.com
1-800-334-4BMW
The Ultimate
Driving Machine
More about BMW
bmwusa.com
1-800-334-4BMW
SMITH MOTORS
The Ultimate
Driving Machine
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 53
IDENTITY MODULES.
SAMPLE
APPLICATIONS TEXT MODULE.
SAMPLE APPLICATIONS
s
TEXT MODULE.
The headline specifies the main theme of the communication medium.
Contact address, additional information or details may appear underneath it.
riving Pleasure
main
n
s,
r deth it.
Do‘s
More about BMW
www.bmw.com
BMW 3 Series
Convertible
The Ultimate
Driving Machine®
General information
www.bmw.com
Don‘ts
The new
BMW 3 Series
convertible
The Ultimate
Driving Machine®
www.bmw.com
The Ultimate
Driving Machine®
Information about the product
Information about the product
Party like there‘s no
tomorrow! Welcome on
May 5th
Sampleman Cars
1 Main Street
Sample Town 1234
The Ultimate
Driving Machine®
No advertising messages
BMW Individual
BMW 5 Series
www.bmw.com
Open Day
Date, time
The Ultimate
Driving Machine®
Information about the product
www.bmw.com
Sampleman Cars
1 Main Street
Sample Town 1234
Tel. 0123 456 78 90
Fax 0123 456 78 91
The Ultimate
Driving Machine®
Sampleman Cars
The Ultimate
Driving Machine®
Address information in a dealer
advertisement
Information about an event
1 Main Street
Sample Town 1234
Tel. 0123 456 78 90
Fax 0123 456 78 91
The Ultimate
Driving Machine®
No other typefaces or type
sizes
Sampleman
Service Days
Date, time
Opening hours
Monday to Friday
8:00 – 6:00
Saturday
9:00 – 4:30
The Ultimate
Driving Machine®
Information about a special offer in
a dealer advertisement
BMW 5 Series Sedan
Service appointment
Phone 0123 456 78
Cars
Test Drive
at these
BMW Dealers
Lake Garage
Joe Sample
Sampleman Cars
The Ultimate
Driving Machine®
Information about a special offer in
a dealer advertisement
BMW Lifestyle
1 Main Street
Sample Town 1234
Tel. 0123 456 78 90
Fax 0123 456 78 91
The Ultimate
Driving Machine®
Information about a special offer in
a dealer advertisement
No symbols or trademarks
Sampleman Cars
1 Main Street
Sample Town 1234
Tel. 0123 456 78 90
Fax 0123 456 78 91
Owner‘s Manual
BMW X1
The Ultimate
Driving Machine®
The Ultimate
Driving Machine®
No other colours
www.bmw.com
Title of a brochure
The Ultimate
Driving Machine®
www.bmw.com
The Ultimate
Driving Machine®
Title of a catalogue or brochure
BMW MARKETING GUIDELINES
BMW 2012
Brand Identity
| CI54
instructions for the Identity Modules and the brand claim
MARCH
PAGE
www.bmw.com
The Ultimate
Driving Machine®
Title of in-vehicle literature
| Sample applications text module
Version 1.0 | Last revised: May 2010 | page 7
LAYOUT PRINCIPLES.
SIZE OF IDENTITY MODULES.
For formats not listed here, it is necessary to calculate
the optimal dimensions for the respective medium.
The standard modules can be enlarged or reduced
proportionally to produce the required size. Legibility
and distance to the format corners must be taken into
account here. The minimum size of Identity Modules
is 17 mm.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 55
FORMAT
FORMAT SIZE
MODULE SIZE X
DIN A6
105 x 148 mm
18 mm = 0.71 in
DIN A6 long
105 x 210 mm
20 mm = 0.79 in
DIN A5
148 x 210 mm
22mm = 0.87 in
Square
210 x 210 mm
26 mm = 1.02 in
DIN A4
210 x 297 mm
26 mm = 1.02 in
US long
216 x 256 mm
31 mm = 1.22 in
DIN A3
297 x 420 mm
31mm = 1.22 in
Magazine Spread
279 x 432 mm
31 mm = 1.22 in
DIN A2
420 x 594 mm
45 mm = 1.77 in
DIN A1
594 x 840 mm
64 mm = 2.52 in
DIN A0
840 x 1188 mm
90 mm = 3.56 in
Internet banner
160 x 600 px
70 px
LAYOUT PRINCIPLES.
CROPPING IMAGES.
Crops of images that hide large sections of the vehicle or obscure the area of the vehicle the user is viewing do not meet image standards.
Copy placed over a vehicle within an image does not meet image standards.
Correct Cropping:
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 56
Incorrect Cropping:
TYPOGRAPHY.
HEADLINE, SUBHEAD AND BODY TREATMENT.
Some BMW terms that are normally connected in body copy may be separated in all-caps for ease of reading.
HEADLINE / SUBHEADLINE
BODY COPY
BMW EFFICIENTDYNAMICS
BMW EfficientDynamics
BMW CONNECTED DRIVE
BMW ConnectedDrive
BMW ACTIVE HYBRID
BMW ActiveHybrid
EFFICIENTDYNAMICS
EfficientDynamics
xDRIVE
xDrive
iDRIVE
iDrive
M DRIVE
M Drive
BMW 5er GRAN TURISMO
BMW 5er Gran Turismo
BMW 3 SERIES
BMW 3 Series
BMW xDRIVE50i
BMW xDrive50i
BMW sDRIVE50i ROADSTER
BMW sDrive50i Roadster
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 57
TYPOGRAPHY - PRINT.
HEADLINES.
GUIDELINES:
TYPEFACE:
Headlines and subheads are written in BMW Type Global Pro Bold. Settings
for justification have to be customized.
BMW GLOBAL PRO BOLD
HEADLINE & SUBHEAD
Headlines and subheads should be written in all-caps and appear in 85%
black. If poor paper quality is used, you may use 100% black.
The line spacing is the same as the value as type size of the headline or
subhead, e.g., for a headline type size of 20 pt the headline line spacing is
set to 20 pt.
The tracking for headlines and subheadlines is -45, the setting for kerning
is ‘Optical.’
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 58
SETTINGS:
TYPOGRAPHY - PRINT.
BODY COPY.
GUIDELINES:
The typeface for body copy text is BMW Type Global Pro Light.
Body copy text appears in 85% black. If poor paper quality is used, you
may use 100% black.
Tracking for copy is 0, the setting for kerning is ‘Optical.’
Standard value for line spacing is 125% of copy size and can be rounded
to the nearest full number.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 59
TYPEFACE:
BMW Global Pro Light
Body copy
SETTINGS:
LAYOUT PRINCIPLES - PRINT.
IDENTITY MODULES & COPY PLACEMENT.
Required for ID module
placement. Recommended
for EfficientDynamic logo and
headline placement.
BMW CI SQUARES GUIDE
BMW 7 Series
bmwusa.com
1-800-334-4BMW
BLUE BOX
Half of the height of the Identity Module.
Used to create the space between top
trim and the Identity Module, as well as
the image, left trim and headline. Also
used to find the clear space around the
BMW EfficientDynamics logo.
Recommended for body copy
placement and subhead size.
Recommended for
indentation of body copy.
Recommended if
EfficientDynamics logo is used.
GREEN BOX
The height from the bottom of the
Identity Module to the top of the caps
in the second line (Driving Machine).
Used to find the spaces between the
headline, subhead and body copy.
Also used to find the correct type size
for the subheadline.
5
#5
Matching the point size of the
headline, the #5 is used to find the
proper indentation for all elements
below the headline.
THE ULTIMATE DRIVING MACHINE
LIVES UP TO ITS NAME ONCE AGAIN.
5
®
MAGENTA BOX
The full width of the Identity Module.
Used to find the proper width of the
BMW EfficientDynamics logo.
In a comparison of the best luxury sedans, the BMW 740i beat out the competition, including
the Porsche Panamera and Audi A8. Explore the entire 7 Series family at bmwusa.com/7Series.
THE BMW 740i, VOTED BEST LUXURY
SEDAN BY MOTOR TREND.
©2011 BMW of North America, LLC. The BMW name, logo, model names are registered trademarks. 36USC220506
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 60
LAYOUT PRINCIPLES - PRINT.
IMAGE-TO-WHITE SPACE RATIOS.
Recommended ratios to ensure balance
BMW CI SQUARES GUIDE
of white space/text and image.
BMW 7 Series
bmwusa.com
1-800-334-4BMW
BLUE BOX
Half of the height of the Identity Module.
Used to create the space between top
trim and the Identity Module, as well as
the image, left trim and headline. Also
used to find the clear space around the
BMW Efficient Dynamics logo.
30%
GREEN BOX
The height from the bottom of the
Identity Module to the top of the caps
in the second line (Driving Machine).
Used to find the spaces between the
headline, subhead and body copy.
Also used to find the correct type size
for the subheadline.
5
45%
#5
Matching the point size of the
headline, the #5 is used to find the
proper indentation for all elements
below the headline.
55%
THE ULTIMATE DRIVING MACHINE
LIVES UP TO ITS NAME ONCE AGAIN.
®
MAGENTA BOX
The full width of the Identity Module.
Used to find the proper width of the
BMW Efficient Dynamics logo.
70%
In a comparison of the best luxury sedans, the BMW 740i beat out the competition, including
the Porsche Panamera and Audi A8. Explore the entire 7 Series family at bmwusa.com/7Series.
THE BMW 740i, VOTED BEST LUXURY
SEDAN BY MOTOR TREND.
IMAGE PLACEMENT
The size of the image may range
from 30-45% or from 55-70% of
the format. A 50:50 ratio of white
space to image is not allowed.
©2011 BMW of North America, LLC. The BMW name, logo, model names are registered trademarks. 36USC220506
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 61
LAYOUTS - PRINT.
CORRECT USAGE.
Correct
ID modules used with
correct spacing.
BMW font used.
Headline capitalized.
Use of white background
and 85% black font.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 62
LAYOUTS - PRINT.
INCORRECT USAGE.
Incorrect
No ID modules used (incorrect
Roundel – AVP violation).
Distressed message
(AVP violation).
Non-BMW font.
Incorrect use of black
background and white font.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 63
TYPOGRAPHY - ONLINE BANNERS.
HEADLINES.
GUIDELINES:
Headlines are written in BMW Type Global Pro Bold. Settings for
justification have to be customized.
Headlines should be written in all-caps and appear in 85% black on a light
background or 100% white on dark backgrounds.
For online banners of any size, font size should always be 18 pt.
The line spacing is the same value at 18 pt.
The tracking for headlines and subheadlines is -45, the setting for kerning
is ‘Optical.’
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 64
TYPEFACE:
BMW GLOBAL PRO BOLD
HEADLINE
SETTINGS:
LAYOUT PRINCIPLES - ONLINE BANNERS.
COPY PLACEMENT & SPACE RATIO.
Example banner is 160 x 600 px.
BMW CI SQUARES GUIDE
BLUE BOX - 35 PX
Half of the height of the Identity Module.
Used to create the space between top
trim and the Identity Module, as well as
the image, left trim and headline.
30%
GREEN BOX - 12 PX
The height from the bottom of the
Identity Module to the top of the caps
in the second line (Driving Machine).
Used to find the spaces between the
headline, subhead and body copy.
Also used to find the correct type size
for the subheadline.
45%
55%
70%
IMAGE PLACEMENT
The size of the image may range from
30-45% or from 55-70% of the format.
A 50:50 ratio of white space to image
is not allowed.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 65
LAYOUT PRINCIPLES - ONLINE BANNERS.
COPY PLACEMENT & SPACE RATIO.
Example banner is 300 x 250 px.
BMW CI SQUARES GUIDE
BLUE BOX - 35 PX
Half of the height of the Identity Module.
Used to create the space between top
trim and the Identity Module, as well as
the image, left trim and headline.
GREEN BOX - 12 PX
The height from the bottom of the
Identity Module to the top of the caps
in the second line (Driving Machine).
Used to find the spaces between the
headline, subhead and body copy.
Also used to find the correct type size
for the subheadline.
IMAGE PLACEMENT
The size of the image may range from
30-45% or from 55-70% of the format.
A 50:50 ratio of white space to image
is not allowed.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 66
55%
70%
LAYOUT PRINCIPLES - ONLINE BANNERS.
COPY PLACEMENT & SPACE RATIO.
Example banner is 728 x 90 px.
55%
BMW CI SQUARES GUIDE
BLUE BOX - 35 PX
Half of the height of the Identity Module.
Used to create the space between top
trim and the Identity Module, as well as
the image, left trim and headline.
GREEN BOX - 12 PX
The height from the bottom of the
Identity Module to the top of the caps
in the second line (Driving Machine).
Used to find the spaces between the
headline, subhead and body copy.
Also used to find the correct type size
for the subheadline.
IMAGE PLACEMENT
The size of the image may range from
30-45% or from 55-70% of the format.
A 50:50 ratio of white space to image
is not allowed.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 67
70%
WEBSITE CORPORATE IDENTITY.
DEALER WEBSITE.
Roundel Treatment
•
The BMW Roundel is the core of all BMW Communications. Do not
manipulate, stretch or change it.
•
Only one Roundel can be used on a page. An exception can be made if the
Roundel also appears on merchandise or if it exists in a vehicle image or on
a building.
•
It is also acceptable to include one Roundel on a visual overlay featuring an
actual vehicle in inventory and also within videos.
ID Boxes
•
If the website uses a top navigation, ID boxes are required to appear on
the right.
•
If the website uses a side navigation, ID boxes are required to appear
on the left.
•
A dealership logo may appear on the page but it may not appear in the
masthead and may not be larger than the double ID boxes.
•
The double ID boxes appear in the same position at the top of all pages
and are required to appear exactly as shown on the following page.
•
The double ID boxes are a required element and must be over a gray
(#808284) background.
•
In the left ID box, “Your Center Name Here” is required to appear in black
on the top line using 9 pt BMW Type Global Pro Bold. “Authorized Center”
should appear in color #808284 using 9 pt BMW Type Global Pro Bold.
•
The right ID box is required to always contain the Roundel and the
tagline “The Ultimate Driving Machine®” positioned as shown on
the following page.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 68
WEBSITE CORPORATE IDENTITY.
DEALER WEBSITE.
Top navigation ID box placement is required to be anchored right
9 pt BMW Type Global Pro Bold
Top line = black
additional line = #808284
30px to 50px free space
Side navigation ID box placement is required to be anchored left
9 pt BMW Type Global Pro Bold
Top line = black
additional line = #808284
20px to 50px
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 69
ID boxes
183x90px
(90x90 each)
30px to 50px free space
ID boxes
183x90px
(90x90 each)
20px to 50px
WEBSITE CORPORATE IDENTITY.
HOMEPAGE TOP NAVIGATION STANDARDS.
Top Navigation Standards:
•
Personal dealer logos may not be present in the masthead.
•
The masthead is required to state the dealer’s name, address and phone number(s).
•
The footer appears at the bottom of every page (except pop-ups/overs).
•
Top navigation may not use rounded corners.
•
The top navigation is required to comply with all font and color standards.
•
The top navigation is required to use flyouts for sub-navigation.
•
The website is required to be designed for a 1024 x 768 screen resolution.
See following page for reference.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 70
WEBSITE CORPORATE IDENTITY.
HOMEPAGE TOP NAVIGATION STANDARDS.
980 px
Masthead
70 px
Featured Marketing Area
(FMA)
150 px - 300 px
Promotional Area
only contain 0 to 5 promos
(If no promos, area rolls up)
50 px - 250 px
General Content Area
No pixel Limit
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 71
WEBSITE CORPORATE IDENTITY.
HOMEPAGE SIDE NAVIGATION STANDARDS.
Side Navigation Standards:
•
Personal dealer logos may not be present in the masthead. The header is
required to state the dealer’s name, address and phone number(s).
•
The footer appears at the bottom of every page (except pop-ups).
•
The side navigation is required to comply with all font and color standards.
•
Side navigation may not use rounded corners.
•
Side navigation buttons are required to be outlined by one of the colors
from the BMW color palette, excluding red and blue.
•
Side navigation is required to use flyouts for sub-navigation.
•
Flyouts may not be wider than main navigation.
•
The website is required to be designed for a 1024 x 768 screen resolution.
See following page for reference.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 72
WEBSITE CORPORATE IDENTITY.
HOMEPAGE SIDE NAVIGATION STANDARDS.
980 px
Masthead
70 px
Featured Marketing Area
(FMA)
150 px - 300 px
Promotional Area
only contain 0 to 5 promos
(If no promos, area rolls up)
50 px - 250 px
General Content Area
No pixel Limit
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 73
WEBSITE CORPORATE IDENTITY.
INTERIOR PAGE TOP NAVIGATION STANDARDS.
Top Navigation Standards:
•
If the website uses a top navigation, it is required to stay consistent
throughout the entire website.
•
Personal dealer logos may not be present in the masthead. The masthead is
required to state the dealer’s name, address and phone number(s).
See following page for reference.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 74
WEBSITE CORPORATE IDENTITY.
INTERIOR PAGE TOP NAVIGATION STANDARDS.
980 px
Masthead
70 px
THIS AREA MAY CONTAIN COPY AND/OR AN IMAGE.
IT IS REQUIRED TO COMPLY WITH THE SITES
STANDARDSDEFINED IN THIS DOCUMENT.
Featured Marketing Area
(FMA)
150 px - 300 px
Promotional Area
only contain 0 to 5 promos
(If no promos, area rolls up)
50 px - 250 px
General Content Area
No pixel Limit
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 75
WEBSITE CORPORATE IDENTITY.
INTERIOR PAGE SIDE NAVIGATION STANDARDS.
Side Navigation Standards:
•
If the website has side navigation, it is required to stay consistent throughout.
•
Personal dealer logos may not be present in the masthead. The masthead is
required to state the dealer’s name, address and phone number(s).
See following page for reference.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 76
WEBSITE CORPORATE IDENTITY.
INTERIOR PAGE NAVIGATION STANDARDS.
980 px
Masthead
70 px
THIS AREA MAY CONTAIN COPY AND/OR AN IMAGE.
IT IS REQUIRED TO COMPLY WITH THE SITES
STANDARDSDEFINED IN THIS DOCUMENT.
Featured Marketing Area
(FMA)
150 px - 300 px
Promotional Area
only contain 0 to 5 promos
(If no promos, area rolls up)
50 px - 250 px
General Content Area
No pixel Limit
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 77
TYPOGRAPHY - WEBSITE HOMEPAGE ASSETS.
HEADLINES.
SUGGESTED GUIDELINES:
TYPEFACE:
Headlines are written in BMW Type Global Pro Bold. Settings for
justification have to be customized.
BMW GLOBAL PRO
BOLD HEADLINE
Headlines should be written in all-caps and appear in 85% black on a light
background or 100% white on dark backgrounds.
For FMAs of any size, font size should always be 30 pt.
The line spacing is the same value at 30 pt.
The tracking for headlines and subheadlines is -45, the setting for kerning
is ‘Optical.’
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 78
SETTINGS:
TYPOGRAPHY - WEBSITE HOMEPAGE ASSETS.
SUBHEADLINES.
SUGGESTED GUIDELINES:
Subheads are written in BMW Type Global Pro Bold. Settings for
justification have to be customized.
Subheads should be written in all-caps and appear in 85% black on a light
background or 100% white on dark backgrounds.
TYPEFACE:
BMW GLOBAL PRO BOLD
SUBHEADLINE
For FMAs of any size, font size should always be 20 pt.
The line spacing is the same value at 20 pt.
The tracking for headlines and subheadlines is -45, the setting for kerning
is ‘Optical.’
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 79
SETTINGS:
TYPOGRAPHY - WEBSITE HOMEPAGE ASSETS.
BODY COPY.
SUGGESTED GUIDELINES:
The typeface for body copy text is BMW Type Global Pro Regular.
Body copy should be written in proper-case and appear in 85% black on a
light background or 100% white on dark backgrounds.
For FMAs of any size, font size should always be 14 pt.
The line spacing is the same value at 30 pt.
The tracking for headlines and subheadlines is 0, the setting for kerning
is ‘Optical.’
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 80
TYPEFACE:
BMW Global Pro Regular
Body copy
SETTINGS:
LAYOUT PRINCIPLES WEBSITE HOMEPAGE ASSETS.
COPY PLACEMENT & SINGLE CTA EXAMPLE.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 81
LAYOUT PRINCIPLES WEBSITE HOMEPAGE ASSETS.
COPY PLACEMENT & DOUBLE CTA EXAMPLE.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 82
LAYOUT PRINCIPLES WEBSITE HOMEPAGE ASSETS.
COPY PLACEMENT & DOUBLE CTA EXAMPLE.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 83
BMW
GLOSSARY.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 84
BMW
COPY GUIDELINES.
A
ALPINA CLASSIC wheels
BMW Assist™
BMW Performance Driving School
active-charcoal micro-filters
aluminum front and rear subframes
BMW Assist™ Safety Plan
BMW Performance Team
ActiveE
Ambient Lighting
BMW Auto Start-Stop function
BMW Roadside Assistance
ActiveHybrid
American Le Mans Series (ALMS)
BMW center
BMW TeleServices
ActiveHybrid technology
anti-lock disc brakes (ABS)
BMW Ultimate Service®
Active Knee Protection
anti-roll
(always lowercase C, never use
dealership)
Active Roll Stabilization
anti-roll stabilizer bars
Adaptive Headlights
armrests
Adaptive LED headlights
Auto Start-Stop
Adaptive Transmission Control (ATC)
Auto Start-Stop button
Advanced Turbo technology
aerodynamics
airbags
air vent control
all-electric vehicle
all-new
all-season tires
all-season traction
all-wheel drive
all-wheel-drive system
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 85
BMW Certified Pre-Owned
BMW CleanEnergy
BMW ConnectedDrive
BMW EfficientDynamics
BMW Financial Services
B-pillars
Brake Drying
Brake Energy Regeneration system
Brake Fade Compensation
Brake Stand-by features
B
BMW Golfsport
C
bi-xenon headlights
bmw-golfsport.com
Carbon Fiber Reinforced Plastic (CFRP)
BluePerformance
BMW Group Fleet Program
carbon-fiber roof
Bluetooth®
BMW Group Corporate Fleet Program
center console
Bluetooth® Hands-Free calling
BMW i
Center Operator
Bluetooth® Wireless Technology
BMW Maintenance Program
Certified Pre-Owned
BMW ActiveE
BMW Motorsport
Client Advisor (also client advisor)
BMW ActiveE Field Trial
BMW Performance Aerodynamic Kit
Climate Zone Verification
BMW Apps
BMW Performance Center
Comfort Access system
BMW
COPY GUIDELINES.
composite front rotors
driver’s seat
Factory-recommended maintenance
Head Protection System (HPS)
ConnectedDrive
Driving Dynamics Control
Foglights
headrests
Convenience Package
Dynamic Brake Control (DBS)
Front Head Protection Systems
Head-Up Display
Convertible (s)
Dynamic Stability Control (DSC)
front passenger airbags
high-current
Cornering Lights
Dynamic Traction Control (DTC)
front passenger’s seat
high-intensity headlight washers
front seats
High Precision Direct Injection
front seats
high-resolution screen
Full Color (no hyphen)
Hill Descent Control (HDC)
Full Color Head-Up Display
hybrid electric-gas engines
Coupe (s)
coupe-like silhouette
crash test
E
Efficient Transmissions
EfficientDynamics
D
Electronically controlled engine cooling
Dakota Leather
Electronic Damping Control
Dark Wood trim
Electronic limited-slip differential
G
iDrive
Diesel with BluePerformance
Technology
Electronauts
gear shift indicator
iDrive Controller
email
Gran Coupe
impact-measured deployment
enhanced-fuel economy
Gran Turismo
inline 6
H
inline 6-cylinder engine (also sixcylinder)
Direct Ignition system with knock
control
Double-Clutch Transmission
EPA-estimated figures
Double-wishbone multi-link aluminum
front suspension
European Delivery
European Model Shown
front and rear anti-roll bars
Halogen free-form foglights
Double VANOS
HD Radio™
Double-VANOS steplessly variable valve F
timing
headlights
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 86
I
Integral-V multi-link aluminum rear
suspension
intelligent all-wheel-drive system
BMW
COPY GUIDELINES.
J
K
Kidney Grille (also kidney grille)
L
Lane Departure Warning
lb-ft
LED Corona headlight-rings
Le Mans
LifeDrive architecture
light-alloy wheels
Lime Rock Park
lithium-ion technology
long-wheelbase sedan
metallic paint
P
Roadster (s)
M Drive
Panoramic Sunroof
rollover protection
M Drive Dynamic Mode (MDM)
Parking Assistant
Rollover Protection Systems
Mobile Office
Pearl Metallic
Run-Flat Tires
Modern Line
Performance Center Delivery Program
Modern turbine design
Power adjustable, heated,
Moonroof
folding body-color side-view mirrors
Motorsport
power seats
multi-link
pre-set distance
N
Q
Nappa Leather
New Vehicle Limited Warranty
no-cost option
Luxury Line
O
Luxury Seating Package
onboard navigation system
M
Option Allowance (also option
allowance)
Maintenance Program Upgrade
manual shift mode
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 87
R
rain-sensing windshield wipers with
adjustable speed
Real Time Traffic Information (RTTI)
Rear View Camera
rear-wheel drive
red contrast stitching
retractable, high-intensity headlight
washers
S
safety-belt tensioners
SAC®
SAV®
Sedan (s)
self-leveling rear suspension
Series (1 Series, 3 Series, 5 Series, etc.)
Service and Warranty Information
booklet
side panels
Siena
six-cylinder (also 6-cylinder)
Smart Airbags
soft-top
sport automatic transmission
Sport shift mode
BMW
COPY GUIDELINES.
Sports Activity Coupe®
TwinPower Turbo
Sports Activity Vehicle®
TwinPower Turbo V-8 engine
Sport Line
two-stage, front-impact airbags
Sports Wagon (s)
split-folding
Star Spoke light-alloy wheels
steering wheel-mounted paddle shifters
street-legal hybrids
Steptronic automatic transmission
stereo-vision technologies
Sun Reflective Technology
surround sound
U
Ultimate Service®
Ultimate Driving Machine®
ultrawide-bandwidth
0–60 (not possessive)
100% electric, 100% BMW
10-speaker system
400-hp (hyphenated when a modifier)
VANOS
400 horses
Vehicle-specific equalizing
4.4-liter
W
TeleService
xDrive
test drive (never hyphenated)
Xenon Adaptive Headlights
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 88
“from” 0 to 60 (possessive)
Valvetronic technology
X
traffic sign recognition
#
400 hp
tail lights
The Ultimate Driving Machine®
Z
V
Surround View
T
Y
4-way lumbar support
4-wheel
5-Double spoke
8-speed steptronic automatic
transmission
BMW
VEHICLE GUIDE.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 89
BMW MODELS.
1 Series Coupes128i and 135i
Convertibles128i and 135i
3 Series Sedans
328i, 328i xDrive , 335i, 335d and 335i xDrive
Coupes
328i, 328i xDrive, 335i, 335is and 335i xDrive
Convertibles328i and 335i and 335is
Sports Wagon328i and 328i xDrive
ActiveHybridActiveHybrid 3 (available Q3 2012)
5 Series Sedans
528i, 528i xDrive, 535i, 535i xDrive, 550i and 550i xDrive
ActiveHybridActiveHybrid 5
Gran Turismo535i Gran Turismo, 535i xDrive Gran Turismo
550i Gran Turismo, 550i xDrive Gran Turismo
6 SeriesCoupes640i, 650i, 650i xDrive
Convertibles640i, 650i, 650i xDrive
Gran Coupe
640i, 650i, 650i xDrive (available Q2, Q3 2012)
7 Series Sedans
740i, 740Li, 750i, 750i xDrive, 750Li, 750Li xDrive and 760Li
ActiveHybridActiveHybrid 750i, ActiveHybrid 750Li
BMW ALPINA B7
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 90
BMW ALPINA B7
BMW MODELS.
M 1 Series
1 Series M Coupe
M3M3 Sedan, M3 Coupe, M3 Convertible
M5M5 Sedan
M6M6 Coupe, M6 Convertible
X5X5 M
X6X6 M
X3 SAVX3 xDrive28i
X3 xDrive35i
X5 SAV X5 xDrive35i
X5 xDrive35i Premium
X5 xDrive35i Sport Activity
X5 xDrive50i
X5 xDrive35d
X6 Sports Activity Coupe
X6 xDrive35i
X6 xDrive50i
Z4 Roadster Z4 sDrive28i
Z4 sDrive35i
Z4 sDrive35is
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 91
BMW
REFERENCES.
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 92
REFERENCES.
BMW fonts and logos
OnSight Solutions
CenterNet – Marketing Portal – Corporate ID Tool
(888) 678-1548 - ext. 115 or ext. 184
Retail co-op administration
AVP advertising guidelines
Ansira - bmwcoop@ansira.com
CenterNet – Center Development Portal – Added Value Program
Retail co-op claim form and event form
CenterNet – Marketing Portal – Retail Co-op Advertising Online
Ad Builder
CenterNet - Marketing Portal - Ad Builder
Preferred website providers:
Cobalt - salesleads@cobalt.com
Dealer.com - sales@dealer.com
Naked Lime (formerly Reynolds and Reynolds) - sales@nakedlime.com
I Make News
bmwsupport@imninc.com
DPS
bmwenroll@dpscrm.com
Max Systems
maxbmw@maxadsystems.com
BMW MARKETING GUIDELINES
MARCH 2012 PAGE 93