2
This corporate profile is intended to give a comprehensive overview of Wyndham’s Asia Pacific business operations, its brands and core competencies.
The Wyndham Worldwide family of companies is made up of three key business arms. These are Wyndham Vacation Ownership,
Wyndham Hotel Group and Wyndham Exchange and Rentals. One of the world’s largest hospitality companies across six continents,
Wyndham Worldwide offers individual consumers and business customers a broad array of hospitality products and services as well as various accommodation alternatives and price ranges through its premier portfolio of world-renowned brands. On page seven you will find a message from the Chairman and Chief
Executive Officer of Wyndham Worldwide, Stephen P. Holmes.
Since Wyndham expanded its operations in the Asia Pacific region
15 years ago, we have delivered the strategic drivers that have made it possible for us to continue to grow our Wyndham Hotel
Group portfolio across South East Asia and the Pacific Rim and our successful vacation ownership business model into Asia.
Our strength is underpinned by a culture of continuous improvement. We are never satisfied with what has been achieved, because our customers, shareholders and our people expect constant advancement.
I hope that in reading through these pages you will gain the same level of enthusiasm that I have about our business opportunity, our people, products and services.
Barry Robinson
President and Managing Director
Wyndham Vacation Resorts Asia Pacific
Wyndham Hotel Group South East Asia and Pacific Rim
Statistics that appear in this publication are correct as at August 2015.
3
4
wyndhamworldwide.com
Fairmont Heritage Place, Colorado, USA
Wyndham Worldwide is one of the world’s leading diversified providers of travel-related products and services for businesses and individual consumers, with leading brands in lodging franchising, vacation ownership, vacation rentals and vacation exchange.
With globally recognised brands, including Wyndham
Hotels and Resorts ® , Ramada ® , TRYP by Wyndham ® ,
Days Inn ® , Super 8 ® , RCI, Landal GreenParks, English
Country Cottages, Novasol, Wyndham Vacation
Resorts and WorldMark by Wyndham, Wyndham
Worldwide has built a significant presence in most major hospitality markets in the United States and throughout the rest of the world.
Wyndham Nassau Resort – Nassau, Bahamas
5
LODGING VACATION EXCHANGE AND RENTAL VACATION OWNERSHIP
6
• Wyndham Hotel Group is the world’s largest and most diverse hotel company, encompassing approximately
7,670 hotels and 667,000 rooms in 70 countries
• More than 4,500 Vacation Ownership resorts in more than 200 countries
• Nearly 3.8 million members
• The company’s loyalty program, Wyndham Rewards ® , is the largest in the lodging industry, based on the number of participating hotels, with more than
38 million members
• More than 175 offices worldwide
OVER 107,000
• Located across six continents – North America, South
America, Africa, Europe, Asia and Australia
• World’s largest Vacation Ownership business as measured by the number of Vacation Ownership resorts, individual Vacation Ownership units and
Owners of Vacation Ownership interests
• More than 900,000 Owner families
• More than 200 Vacation Ownership resorts accommodations welcoming our guests
MORE THAN 200
to iconic brands and vacation destinations through our signature Count On Me!
service.
APPROXIMATELY 7,700
With a global portfolio encompassing every segment of hospitality,
Wyndham Worldwide is the global force behind how millions of families travel every year. Across six continents, we are proud to be the largest industry leader in hotel lodging, vacation ownership, managed vacation rentals, and timeshare vacation exchange.
Beyond our size and scale are our people, values, and signature Count On
Me! service culture. They are what set us apart, and drive our continued strong performance and exceptional experience we provide to our partners, customers, and community every day.
Through our commitment to our values, innovation, and strong execution,
Wyndham Worldwide continues to be recognised as one of the most trusted, socially responsible, and best performing hospitality companies.
Our award-winning CSR program and initiatives resulted in our being named to the 2015 World’s Most Ethical Companies by Ethisphere Institute, being recognised as one of DiversityInc’s Top 50 Companies for Diversity, and achieving a perfect score on Human Rights Campaign’s Corporate Equality
Index. And, in our second consecutive year on the Dow Jones Sustainability
North American Index, and the first time on the World Index, we showed strong performance across all sustainability and environmental metrics.
Wyndham Worldwide has achieved success by every possible measure during a time of vast global economic challenges. Today, our performance is strong and growing stronger, the depth and breadth of our portfolio is unmatched in the industry, and our culture and team have been recognised among the world’s best. But, we never rest on our success, or become complacent in what we do and how we do it. We continue to drive and inspire ourselves and each other to aim higher and seek new opportunities to deliver great experiences for our customers, results for our shareholders, and services to our communities.
At Wyndham Worldwide we’re extremely proud of what we’ve achieved, but even more excited about what is still possible. We welcome you to join us on our journey.
Stephen P. Holmes
Chairman and Chief Executive Officer
Wyndham Worldwide
RCI Club Tarahal, Tenerife, Canary Islands RCI – Royal Palm Resort, Aruba
Wyndham Resort Denarau Island, Fiji
7
8
Wyndham Hotel Melbourne, Melbourne, Australia
Ramada Plaza Melaka,
Malaysia
Wyndham Hotel Group, part of the Wyndham Worldwide
(NYSE: WYN) family of companies, is the world’s largest hotel company with approximately 7,700 hotels and 668,500 rooms in 71 countries under the hotel brands: Wyndham ® Dolce
Hotels and Resorts ® , Wyndham Grand ® Hotels and Resorts,
Wyndham Hotels and Resorts ® , Wyndham Garden ® Hotels,
TRYP by Wyndham ® , Wingate by Wyndham ® , Hawthorn
Suites by Wyndham ® , Microtel Inn & Suites by Wyndham ® ,
Ramada Worldwide ® , Baymont Inn & Suites ® , Days Inn ® ,
Super 8 ® , Howard Johnson ® , Travelodge ® and Knights Inn ® . wyndhamhotelgroup.com
Ramada Singapore at Zhongshan Park,
Singapore
Ramada Resort Diamond Beach,
New South Wales, Australia
Ramada Plaza Dua Sentral Kuala Lumpur, Malaysia
10
It is my pleasure to introduce you to Wyndham Hotel Group, a part of global hospitality giant Wyndham Worldwide and the world’s largest hotel company with more than 7,700 hotels in more than 70 countries.
Even if this is your first time exploring our company, you likely already recognise many of the award-winning, powerhouse names that make up our diverse portfolio. From the upscale offerings of our namesake
Wyndham Hotels and Resorts ® brand to the midscale and budget offerings of brands like Ramada ® , Days Inn ® , Super 8 ® and Howard
Johnson ® , no other hotel company in the world offers travellers the same breadth and variety on such a global scale.
We are also home to the Wyndham Rewards ® loyalty program. Not only does the program offer members more hotels where they can earn and redeem points than any other lodging loyalty program in the world, it’s the only program to offer guaranteed rewards with just one stay. Our Wyndham Rewards program is just one of the ways that we continuously work to add value for guests and drive repeat business to our valued hotel owners.
Now is an exciting time for Wyndham Hotel Group as we expand our brands with dedicated hotel owners in an effort to meet the needs of travellers around the world. I invite you to join us on this exciting adventure.
Geoff Ballotti
President and Chief Executive Officer
Wyndham Hotel Group
Ramada Plaza Noumea, New Caledonia Ramada Hotel and Suites Ballina Byron,
New South Wales, Australia
Wyndham Resort Torquay, Victoria,
Australia
Ramada Resort Port Douglas, Queensland, Australia
Ramada Encore Newcastle
Gateshead - Gateshead, U.K
Ramada Plaza Anaheim - Anaheim,
California, USA wyndhamhotelgroup.com
7,700
668,500
71
15
Wyndham Resort Torquay, Victoria, Australia
TRYP San Jose - San Jose, Costa Rica Wyndham Grand Agra, India Wyndham Grand Rio Mar Beach
Resort & Spa, Puerto Rico, USA
11
Wyndham Garden Prescott, Arizona, USA
Wyndham Gettysburg, Pennsylvania, USA
12
• Wyndham Hotel Group is the world’s largest and most diverse hotel company, encompassing approximately
7,670 hotels and 667,000 rooms in 70 countries
• The company’s loyalty program, Wyndham Rewards ® , is the largest in the lodging industry, based on the number of participating hotels, with more than
38 million members
• Located across six continents – North America, South
America, Africa, Europe, Asia and Australia
Canada
United States
Europe
Asia Pacific
• More than 4,500 Vacation Ownership resorts in more than 200 countries
• More than 175 offices worldwide
Ramada Hotel and Conference Centre Marcoola Beach, Queensland, Australia
Middle East
/Africa
• World’s largest Vacation Ownership business as measured by the number of Vacation Ownership resorts, individual Vacation Ownership units and
• More than 200 Vacation Ownership resorts
• Approximately 24,000 Vacation Ownership units
Canada
United States
Europe
Asia Pacific
Middle East
/Africa
Australia
Fiji
New Caledonia
New Zealand
Wyndham Sea Pearl Resort Phuket, Thailand
13
14
Managed, franchised, mixed-use and club properties.
PRIME CBD LOCATION,
LEVEL 14, ROYAL ONE
BUILDING, 1 PHILLIP
STREET, SINGAPORE
1 CORPORATE COURT
BUNDALL, GOLD
COAST, QUEENSLAND,
AUSTRALIA
Ramada Singapore at Zhongshan Park, Singapore
15
16
Wyndham Hotels and Resorts ® is an upscale, full-service brand with properties located in key business and vacation destinations across the world. It offers the comfort and amenities you would expect in a world-class hotel, including beautifully appointed public areas, thoughtfully detailed guestrooms and distinct dining options. Business locations feature meeting space flexible for large and small meetings, as well as business centres and fitness centres. Many resorts offer golf, tennis, beautiful beaches, spas and more.
180
Wyndham Boston Beacon Hill,
Massachusetts, USA
Wyndham Guayaquil , Ecuador
Wyndham Sea Pearl Resort Phuket,
Thailand
Wyndham Hotel Melbourne,
Victoria, Australia
Wyndham Hotel Melbourne,
Victoria, Australia
TRYP Fortitude Valley Hotel,
Brisbane, Australia
TRYP by Wyndham ® is a select-service upper-midscale hotel brand with over 120 locations tucked in the heart of some of the most dynamic and cosmopolitan cities in Europe and the Americas. TRYP hotels cater to both business and leisure travellers who value quality of life with professional excellence, by offering several specialty guest rooms, including Family
Rooms with bunk beds and Fitness Rooms with exercise equipment. TRYP offers a unique experience that encourages guests to enjoy the city, socialise and live life to the fullest.
120
TRYP Fortitude Valley Hotel, Brisbane, Australia TRYP Fortitude Valley Hotel, Brisbane, Australia
17
Wyndham Grand ® Hotels and Resorts is the crown jewel of the Wyndham family. Situated in spectacular resort and urban destinations, each Wyndham Grand provides a one-of-a-kind experience with compelling local flavour, attentive service, relaxing surroundings and thoughtful touches. Guestrooms are comfortable and refined, dining experiences are crafted by master chefs and artfully appointed lounges invite you to linger.
Flexible meeting spaces, elegant halls and sophisticated media offerings ensure a memorable and successful social or business event.
18
Wyndham Grand Agra, India Wyndham Grand Regency, Doha, Qatar
Wyndham Grand Orlando Resort Bonnet Creek, Florida, USA
Ramada ® is a global upper midscale hotel brand with over 830 properties located in 54 countries worldwide. Most Ramada hotels feature free wired and wireless high-speed internet access, meeting rooms, business services, fitness facilities and upgraded bath amenities. Select properties have an on-site restaurant/lounge, while other sites offer a complimentary continental breakfast. You do your thing, leave the rest to us ® !
830
Ramada Resort Port Douglas, Australia Ramada Frankfurt, Germany Ramada Resort Cochin, India
Ramada Resort Shoal Bay, New South Wales, Australia
19
20
Days Inn ® is a leading limited service hotel brand, with more guest rooms than any other economy brand in the world.
The chain’s portfolio also encompasses midscale and upscale properties in China. Under its “Best Value under the Sun” market positioning, Days Inn hotels offer budget-conscious consumers added value such as high-speed internet. Most properties also offer Daybreak ® Breakfast, restaurants and meeting rooms.
Days Inn Kilgore, Texas, USA Days Inn Port Wentworth, Georgia, USA
1,800
146,000
Days Hotel Singapore at Zhongshan Park, Singapore
Microtel Inn & Suites by Wyndham ® brand is an award-winning chain of 320 economy hotels located throughout North America and the Philippines. Designed to provide guests with a better hotel stay, each hotel is newly constructed and offers an array of complimentary amenities including free Wi-Fi and continental breakfast. Other amenities available at most hotels include meeting and fitness centres and swimming pools.
320
Microtel Mall Of Asia, Philippines
Microtel Mall of Asia, Phillipines
Wyndham Grand Chelsea, London
21
22
Howard Johnson Plaza and Howard Johnson Hotels are located in key destinations throughout the world and provide guests with single, double and suite accommodations.
A midscale chain in the United States, Canada, Mexico and the
Middle East, most properties offer complimentary continental breakfast, free high-speed internet access, in-room coffee, weekday newspaper and expanded cable television. In addition, many properties also feature swimming pools, fitness centres and banquet facilities.
An upscale chain in China and Europe, properties typically offer a host of high-end amenities including 24-hour room service, highspeed internet access and flat-screen televisions. Additionally, many properties feature indoor spas and swimming pools, fitness centres, business centres and banquet and meeting facilities.
430
Howard Johnson Plaza Hotel - Ocean City Oceanfront, Maryland, USA
Howard Johnson Saint John, Canada Howard Johnson Saint John, Canada
Part of Wyndham Hotel Group, the Super 8 ® hotel brand is one of the world’s most well-known hotel chains with over 2,500 locations around the globe - more than any other economy lodging provider. Most hotels offer an array of complimentary amenities including free Wi-Fi, a free
SuperStart ® continental breakfast and the opportunity to earn and redeem points through Wyndham Rewards ® , the brand’s guest loyalty program. The brand celebrated its 40th anniversary in 2014. Each
Super 8 hotel is independently owned and operated under franchise agreements with Super 8 Worldwide, a subsidiary of Wyndham Hotel
Group and parent company Wyndham Worldwide Corporation (NYSE:
WYN). This excludes certain hotels outside of the U.S., which may be managed by one of the affiliates of Wyndham Hotel Group.
Super 8 El Centro, California, USA Super 8 Las Vegas Strip Area at Ellis
Island Casino, Nevada, USA
2,500
Super 8 Brockville, Ontario, Canada
Wyndham Grand Chelsea, London
23
24
Part of Wyndham Hotel Group, Knights Inn ® hotels feature single, double and suite accommodations. Knights Inn ® hotels offer both leisure and business travellers exceptional value by providing all the essentials of a truly great stay – a clean, comfortable room, highspeed wireless internet access and warm, friendly service. Offering easy terms – ideal for the first-time franchisee, this economy brand has been designed to deliver in any location.
Knights Inn hotels are independently owned and operated under franchise agreements with Knights Franchise Systems, a subsidiary of Wyndham Hotel Group and parent company Wyndham
Worldwide Corporation (NYSE: WYN).
388
23,994
Knights Inn St. Petersburg - St. Petersburg, Florida
Knights Inn Harbour Resort and Hotel, Lagoon City, Ontario, Canada
Launched globally in May of 2015, Wyndham Rewards ® is the simple-to-use revolutionary new loyalty program from
Wyndham Hotel Group, offering members a generous points earning structure along with a flat, free night redemption rate — the first of its kind for a major rewards program. Members earn a guaranteed 1,000 points for every qualified stay and can redeem for a free night at any of over 7,500 hotels globally with just 15,000 points. The program today has more than 40 million members.
Ramada Phuket Southsea, Thailand Wyndham Grand, Texas
40 MILLION
7,500
25
wyndhamworldwide.com
26
Cascade Lodge Whistler, Canada
Wyndham Vacation Ownership, a member of Wyndham
Worldwide’s (NYSE: WYN) family of companies, is the world’s largest vacation ownership business, as measured by the number of vacation ownership resorts, individual vacation ownership units and owners of vacation ownership interests.
Wyndham Vacation Ownership develops, markets and sells vacation ownership interests and provides consumer financing to owners through its seven primary consumer brands, CLUB WYNDHAM, WorldMark by Wyndham,
CLUB WYNDHAM ASIA ® , WorldMark South Pacific Club by
Wyndham, Shell Vacations Club, Margaritaville Vacation Club ® by Wyndham and WYNDHAM CLUB BRASIL SM .
WorldMark Indio, California, USA
At Wyndham Vacation Ownership, we have the best job in the world… providing people with an opportunity to enjoy a lifetime of dream vacations.
And, we are good at what we do. With more than
900,000 Owners and more than 200 resorts across
North America and the South Pacific, Wyndham
Vacation Ownership is the largest vacation ownership company in the world.
1
The vacation ownership industry continues to increase in popularity. In fact, approximately 8.5 million 2 households owned one or more timeshare intervals in
2013. And our industry is continuing to revolutionise the way people view their vacations. According to a 2014 ARDA study conducted by HSR Associates,
77 percent of Owners agree that timeshare offers a vacation home away from home and 72 percent of
Owners agree that timeshare lets them spend more time with important people in their lives.
3
And according to our 2014 Guest Satisfaction Survey results, 91 percent of our Owners and guests were satisfied with their overall vacation resort experience.
Along with the prestige and worldwide presence inherent in the Wyndham brand, we have access to additional resources to bring to the forefront including a network of strategic partners to further enhance our Owners’ experiences with Wyndham Vacation
Ownership. From Wyndham Hotel Group’s global portfolio of hotel brands to the enhanced flexibility of points-exchange through Wyndham Exchange &
Rentals, our Owners and business partners will reap the benefits for years to come.
So, whether you are interested in partnering with our company, joining our growing family of associates or simply in the market for a more enjoyable and rewarding way to vacation, we invite you to learn more about Wyndham Vacation Ownership.
We know how valuable vacations are to our Owners, and we strive to provide them with an unmatched vacation experience. Our Owners wanted more control over their vacation planning options so we created a flexible points/credits-based usage model.
Our Owners also wanted unforgettable vacation experiences so we launched our Count On Me! customer service philosophy to ensure our associates delivered world-class service and attention to our
Owners and guests every single day.
Franz Hanning
President and Chief Executive Officer
Wyndham Vacation Ownership
Reunion Resort, Florida, USA
Star Island Resort, Florida, USA
1 Wyndham Vacation Ownership 2015 Company Facts
2 2014 ARDA International Foundation State of the Vacation Timeshare Industry: United States Study
3 2014 ARDA International Foundation Shared Vacation Ownership: Owner’s Report
27
RESORTS
Wyndham
Diamond
Bluegreen
Marriott
Hilton
Starwood
Disney
TOTAL VO SALES ($ IN MILLIONS)
Wyndham
Hilton
Marriott
Diamond
Bluegreen
Starwood
$1,889
Bluegreen
Starwood
93
Wyndham
76*
Diamond
TOTAL VO SALES ($ IN MILLIONS) OWNERS
Wyndham Vacation Ownership has more than 900,000 Owner families worldwide and an extensive and
Wyndham
Hilton
Marriott
Diamond
Bluegreen
Starwood
$1,889
$844
$648
$532
$524*
$323*
Wyndham
Diamond
Marriott
Hilton
Starwood
Bluegreen
RESORTS
Wyndham
Diamond
Bluegreen
203
93
76*
UNITS
Wyndham
Marriott
Diamond the flexibility to choose the timing, duration, location and accommodation options for their vacations.
24,000
12,866
11,352
Wyndham Grand Desert, Las Vegas, USA
Marriott
Hilton
Starwood
58
44
15
Bluegreen
Hilton
Starwood
6,889*
6,794
5,078*
900,000
Disney 12 Disney 3,647
200
Source: Reflects 2014 data from the 10-Ks of Wyndham Worldwide, Marriott Vacations Worldwide Corporation, Hilton Worldwide, Starwood Hotels & Resorts, Diamond Resorts International and The Walt Disney
OWNERS
Wyndham 904,000
24,000
Diamond
Marriott
Hilton
Starwood
Bluegreen
$1,889
$844
$648
$532
$524*
$323*
Hilton
188,853*
Starwood
Bluegreen
904,000
540,000*
415,000
230,000*
220,000*
188,853*
17,000
UNITS
Wyndham
Marriott
Diamond
Bluegreen
Hilton
Starwood
Disney
58
44
15
12
203
93
76*
UNITS
24,000
12,866
Wyndham
11,352
Marriott
Hilton
5,078*
Disney
24,000
12,866
11,352
6,889*
6,794
5,078*
3,647 Disney
Source: Reflects 2014 data from the 10-Ks of Wyndham Worldwide, Marriott Vacations Worldwide Corporation, Hilton Worldwide, Starwood Hotels & Resorts, Diamond Resorts International and The Walt Disney
Company, unless otherwise indicated. *Reflects 2014 data from Vacation Ownership WORLD Magazine, May 2015
28 Source: Reflects 2014 data from the 10-Ks of Wyndham Worldwide, Marriott Vacations Worldwide Corporation, Hilton Worldwide, Starwood Hotels & Resorts, Diamond Resorts International and The Walt Disney
Company, unless otherwise indicated. *Reflects 2014 data from Vacation Ownership WORLD Magazine, May 2015
THAILAND
Wyndham Sea
Pearl Resort
Phuket
WorldMark Resort Coffs Harbour
Wyndham Vacation Resorts
Coffs Harbour
Wyndham Vacation Resorts
Flynns Beach
WorldMark Resort
Port Macquarie
WorldMark Resort
Port Stephens
Ramada Shoal Bay
Wyndham Vacation
Resorts Perth
Wyndham Resort &
Spa Dunsborough
WorldMark Resort Pokolbin Hill
WorldMark Resort Ballarat
Ramada Resort Phillip Island
Wyndham Hotel Melbourne
WorldMark Resort Lakes Entrance
Wyndham Vacation Resorts
Seven Mile Beach
Ramada Resort Port Douglas
WorldMark Resort Cairns
Ramada Hotel and Conference
Centre Marcoola Beach
WorldMark Resort
Golden Beach
Wyndham Crown Towers
Wyndham Surfers Paradise
Wyndham Vacation
Resorts Kirra Beach
Wyndham Vacation
Resorts Sydney
Wyndham
Resort
Torquay
WorldMark Resort
Rotorua
Wyndham Vacation
Resorts Wanaka
As at August 2015 29
wyndhamAP.com
Wyndham Vacation Resorts Sydney, New South Wales, Australia
The region’s largest developer and marketer of flexible, credits-based vacation ownership products, Wyndham
Vacation Resorts Asia Pacific has developed or acquired
26 vacation ownership resorts throughout Australia,
New Zealand and Fiji that represent approximately
1,000 individual vacation ownership units.
Wyndham Vacation Resorts Asia Pacific corporate headquarters, Wyndham Corporate Centre, is located on the Gold Coast, Queensland, Australia and employs close to 2,000 staff throughout the South Pacific. The
Wyndham Corporate Centre is a five-star, green-star rated building.
Wyndham Corporate Centre, Gold Coast,
Queensland, Australia
With a resort portfolio that has doubled in the last seven years,
Wyndham Vacation Resorts Asia Pacific is experiencing an extraordinary period of growth.
Our 26 Club resorts are positioned in some of the most coveted destinations across Australia, New Zealand and Fiji and our portfolio is poised to expand even further – into Asia and more destinations throughout the South Pacific. This expansion that will only enrich our Owner experience presents an exceptional opportunity for regional partners.
Our enduring commitment to our values of Integrity, Leadership,
Innovation and Growth is the keystone to our success. It has seen our WorldMark South Pacific Club by Wyndham grow, in just 15 years, to approximately 50,000 Owner families today.
Our Count On Me!
service promise is exemplified by our people. It informs, empowers and engages each staff member to view every touchpoint of the Owner experience as an opportunity to connect, enrich and create lifelong memories.
As we seek out opportunities in your region and identify exceptional properties to add to our resort collection, we are excited to learn more about you, and discover together what Wyndham Vacation
Resorts Asia Pacific can bring to your destination.
Barry Robinson
President and Managing Director
Wyndham Vacation Resorts Asia Pacific
Wyndham Hotel Group South East Asia and Pacific Rim
26 CLUB RESORTS
OVER 1,000 UNITS
OVER 1,500 UNITS
50,000
Count On Me!
31
32
Perth
Dunsborough
Broome
WESTERN AUSTRALIA
Darwin
Club Resorts
Mixed-Use
Franchised
Managed Hotels
FIJI
Denarau Island
Port Douglas
Cairns
NEW CALEDONIA
Noumea
QUEENSLAND
Hervey Bay
NEW SOUTH
Gold Coast
Marcoola Beach
Golden Beach
Brisbane
Hope Harbour
Couran Cove
Surfers Paradise
Kirra Beach
Ballina
WALES
Coffs Harbour - Treetops / Terraces
Port Macquarie
Pokolbin Hill
Flynns Beach
Diamond Beach
Port Stephens
Shoal Bay
VICTORIA
Ballarat
ACT
Melbourne
Dandenong
Torquay
Sydney
Lakes Entrance
Phillip Island
Paihia
Orewa
Rotorua
TASMANIA
Seven Mile Beach
Christchurch
Wanaka
Wyndham Vacation Resorts Asia Pacific develops, markets and sells vacation ownership interests and provides consumer financing to Owners through its vacation ownership club,
WorldMark South Pacific Club by Wyndham.
For more than 15 years, WorldMark South Pacific Club by
Wyndham has delivered unforgettable holidays to Owner families around the South Pacific through its flexible, convenient and affordable credits-based ownership program.
Owners receive an annual allotment of Vacation Credits to book their resort stays with hundreds of holiday options to choose from. They enjoy the ease of online booking, plus the assistance of a dedicated Travel Agent and Owner Services team for all their holiday planning needs.
From hotel rooms and studio apartments, to one, two and three-bedroom self-contained apartments and opulent
Presidential Suites, Owners can choose from a range of quality accommodation choices across a collection of 26 spectacular resorts in Australia, New Zealand and Fiji.
Figures as at August 2015
50,000
40,000
30,000
20,000
10,000
0
2000
50,000
2015
33
34
With a market share estimated at well over a third of the turnover in Australian and New Zealand markets,
Wyndham Vacation Resorts Asia Pacific is the market leader within the South Pacific timeshare industry.
A member of Wyndham Worldwide’s (NYSE: WYN) family of companies, Wyndham Vacation Resorts Asia
Pacific is headquartered on the Gold Coast, Queensland,
Australia and employs close to 2,000 staff across
Australia, New Zealand and Fiji. Its core competencies include: marketing, sales, customer service and support, finance, consumer finance, procurement, legal, information technology, public relations, human resources, and resort operations and development.
SALES
MARKETING
CUSTOMER
SERVICE AND SUPPORT
FINANCE
CONSUMER FINANCE
PROCUREMENT
LEGAL
INFORMATION
TECHNOLOGY
PUBLIC
RELATIONS
HUMAN RESOURCES
RESORT OPERATIONS
AND DEVELOPMENT
LEGAL
Wyndham Vacation Resorts Asia Pacific has a highly focused marketing department with over approximately 230 staff.
It consists of five divisions:
• Database Management
• Creative Services
• Call Centres
• WorldMark Services
• Marketing and Social Media
A generous annual marketing budget is spent by both Wyndham
Vacation Resorts Asia Pacific and WorldMark South Pacific Club by Wyndham on innovative marketing strategies aimed at growing the WorldMark South Pacific Club Owner base, increasing resort occupancy and ensuring that Owners are maximising the use of their vacation ownership in line with the company vision of making holiday dreams come true. The marketing process begins with market research and analysis followed by campaign development, campaign management and creative execution, including lead generation, with the end result being product sales and a referral program.
Database Management
Wyndham Vacation Resorts Asia Pacific has one of the largest independently owned databases in Australia with over eight million records. This database is constantly being updated to provide the most accurate and efficient lead sources for the call centres.
Marketing and Social Media
The Marketing and Social Media team is dedicated to strengthening the message to the consumer and improving how Wyndham engages with a diverse range of audiences. The highly experienced team plans, implements and tracks the success of marketing campaigns to funnel leads into the company’s sales pipeline and generate sales revenue.
The team is able to produce, implement and measure innovative marketing initiatives, utilising a range of skills from email to online marketing, and social expertise such as blogging, creating a content hub, Facebook, Pinterest and Instagram, to name a few.
The main focus of the team is split into four areas:
• Attracting new customers, delivering a great experience and converting them into new Owners via strong alliances, lead generation initiatives and the use of existing Owners’ stories.
• Finding new ways to engage with existing customers (Owners and guests), meeting their needs and helping them live the dream.
• Developing powerful social media campaigns that will entertain and inspire consumers and change the way they perceive the
Wyndham brand.
• Ensuring we evolve with the trends, which includes providing efficient tools to our customers, such as the WorldMark App or online assistance, as well as streamlining the customer’s journey from prospective to delighted Owner.
Creative Services
Wyndham Vacation Resorts Asia Pacific has a dedicated creative services department that produces both internal and external marketing collateral used in the company. Collateral produced by Creative Services, for the business and its resorts, spans all media from print collateral to email, web marketing and television advertising.
Call Centres
A principal way that Wyndham Vacation Resorts Asia Pacific markets vacation ownership to its customers is via its six call centres including our dedicated marketing operations team based locally, as well as international vendors. Each call centre works to reach consumers in a different way in order to generate guests at sales sites. Marketing operations strictly adheres to and embraces the
Australian telemarketing standards and the ‘Do Not Call Register’.
35
Owner Education
A team of four Owner Education consultants is dedicated to engaging
Owners via social media, online learning and phone education sessions to assist them with product use and understanding.
Owner Services
WorldMark Owner Services’ stateof-the-art online reservation system at worldmarksp.com/signin puts the holiday booking process at Owners’ fingertips, any place, any time. The dedicated central reservations call centre takes approximately 3,000 calls per week.
Travel Club by Wyndham
Travel Club by Wyndham is WorldMark
South Pacific Club’s dedicated fullservice travel agency and looks after accommodation, flights, tours, cruises, car hire and travel insurance for WorldMark Owners, as well as the company’s corporate travel needs.
With a strong sales force of over 530 employees operating from over 18 sales sites and five community marketing program locations across the Asia Pacific, Wyndham Vacation Resorts
Asia Pacific delivers more than 64,000 face-to-face sales presentations and makes over 54,000 service calls to existing
Owners each year. The Sales team is made up of highly dedicated and passionate individuals who show drive and determination to grow the company and exceed business targets. They are attractively rewarded with lucrative incentives and some of the best career advancement opportunities in the business.
Sales is made up of five key divisions:
Sales Field
Incorporating both onsite (resort) sales sites and offsite sales sites across the Asia Pacific, sales staff in the field conduct face-to-face presentations to generate new Owners, as well as enhance existing Owners’ portfolios.
Owner Enhancements
A telesales call centre located at the Wyndham Corporate Centre is responsible for ensuring existing Owners are making the most out of their ownership and have the optimum number of Vacation
Credits for their holidaying needs.
Community Marketing Program (CMP)
A program staffed by community marketing agents (CMAs) at ticket and attraction booths in high traffic areas that provide a concierge service to locals and tourists. The core objective of
CMP is to generate guests to sales sites by offering discounts and other incentives.
Sales Programs and Support
A team based at the Wyndham Corporate Centre who service the field with various marketing, guest generation, anti-rescission and training programs, as well as logistical support to ensure the right number of guests arrive at sales sites at the right times. Sales programs and support are focused on ensuring the field has the tools and support necessary to successfully perform their roles.
Sales Administration
Located both at sales sites and the Wyndham Corporate Centre, this team provides invaluable administrative support to all sales sites, ensuring sales contracts are generated and processed in a timely manner and that sales sites run smoothly.
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The Consumer Finance department provides finance to over
18,019 WorldMark South Pacific Club Owners. It operates a portfolio of over $338 million and maintains low default rates of less than 2.5%. Consumer finance generated 16.1% of revenue for the business in 2014. Consumer Finance has a dedicated staff of 59 professionals who handle everything from loan originations, finance approvals, cash management, collections, customer service, portfolio analytics and process improvements.
The Finance division, manned by 50 staff, manages all company accounts including budgeting and forecasting, general ledger processing, cash management and collection, treasury and taxation, compliance, controls and payroll.
A Procurement team of eight oversees the procurement and purchasing requirements for all Wyndham’s entities within the Asia Pacific region. This includes all operating goods and services, capital purchases, and furniture, fixtures and equipment for resort refurbishments and fit-outs.
Wyndham Vacation Resorts Asia Pacific has its own dedicated
Legal team of lawyers, a compliance administrator and a number of customer service representatives who look after all legal and compliance matters for the company and all
Wyndham’s entities across the Asia Pacific.
A team of 22 highly trained IT staff support business operations. Responsible for all the business technology needs, from broad strategy to corporate operations, IT security, phone systems, networking, software development and hardware, IT is also instrumental in business continuity issues. IT is responsible for communications and systems across sites throughout
Australia, New Zealand and Fiji.
A dedicated Public Relations and communications department is responsible for internal and external communication liaison to help raise brand awareness and maintain a positive reputation for our company. Key responsibilities include identifying media opportunities, carrying out media events and resort openings, as well as managing sponsorships and our charity arm, Wishes by Wyndham.
A Human Resources department of 15 staff is dedicated to making Wyndham
Vacation Resorts Asia Pacific an inspiring place to work. Committed to providing a high level of professional advice, the Human Resources department services the whole company with recruitment, benefits, training and development, and executive development.
Responsible for the company’s vacation ownership resort and hotel acquisitions, the building of high quality purpose-built resorts and refurbishing existing resorts and hotels, the Resort Operations and Development team is a key contributor to Wyndham Vacation Resorts Asia Pacific’s expansion. Over the 15 years the company has been operating in the region, the team has developed and/or acquired 26 quality resorts for the Club collection.
Resort Facilities
The portfolio of resorts offers an impressive array of facilities including swimming pools, spas, day spas, tennis courts, games rooms, restaurants and bars. Typically, WorldMark South Pacific Club resorts provide WorldMark South
Pacific Club Owners with a home-away-from-home experience, with a range of stylish self-contained apartment accommodations on offer.
Resort Quality Assurance Program
A dynamic and innovative quality assurance program that launched in 2013 has taken Wyndham Vacation Resorts Asia Pacific’s Count On Me! service promise to new levels of excellence. WorldMark Owners and guests receive an online satisfaction survey following their resort stay, which allows them to easily rate and comment on everything about their experience. The results are instantly processed, allowing resort managers to immediately view feedback and promptly follow up on any issues. This cutting-edge program provides a new measurement scale for service levels and quality standards across a diverse range of resorts.
Rapid Growth
Geographical expansion is key to Wyndham Vacation Resorts Asia Pacific’s ongoing success and growth strategy. The company is committed to establishing a strong presence in Asia. The Resort Operations and Development team provides significant expertise in research and feasibility, site selection, conceptual planning and design, as well as project management.
Wyndham Vacation Resorts Coffs Harbour – Treetops,
New South Wales, Australia
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Divi Little Bay Beach Resort, St. Maarten
As the global leader in vacation exchange and the world’s largest serviced holiday rentals business, Wyndham
Exchange & Rentals helps to deliver dream holidays to leisure travellers, including over 3.7 million subscribing members worldwide. Wyndham Exchange & Rentals also provides access for specified periods to approximately
103,000 vacation properties in over 100 countries, including vacation ownership condominiums, traditional hotel rooms, villas, cottages, bungalows, campgrounds, city apartments, second homes, fractional resorts, private residence clubs, condo hotels and yachts. Wyndham Exchange & Rentals also provides products and services to its clients to help support the growth of their businesses and the leisure real estate industry around the world.
Country Cottage, Wales, U.K.
wyndhamworldwide.com
wyndhamworldwide.com
Palace of the Golden Horses, Malaysia
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For almost four decades, RCI has been at the forefront of the vacation exchange industry, transforming the holiday experience for resort developers and Owners alike. RCI strives to make holidays a reality for their members and to work with developers to help enhance their sales and profits by expanding the utility and enjoyment of their leisure real estate products. RCI is committed to driving innovation and harnessing the power of new technologies to continue to advance the timeshare industry as a whole. RCI provides more than 3.8 million subscribing members with unmatched flexibility, choice and control through RCI Weeks and RCI
Points exchange programs with access to more than 4,500 resorts in more than 100 countries. Regionally, RCI Pacific’s corporate headquarters is located in Singapore and services the holiday needs of more than 80,000 member families living in the Asia Pacific.
Agios Nicolaos, Greece Affinia Manhatten Hotel, New York, USA Hollywood Mirage Clu b, Canary Islands
Rama Candidasa Resort & Spa, Bali, Indonesia
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Celebrating over a decade of success, The Registry
Collection is a global network comprising nearly 30,000 members and 165 affiliates on six continents. Approximately
200 properties are available through the program and are either accessible for exchange or under development. As the world’s largest luxury exchange program, The Registry
Collection program provides members with access to an elite global network of the very finest vacation properties at some of the world's premier destinations, as well as personal concierge services that are available 24 hours a day. From condo hotels and high-end fractional resorts to private residence clubs and fractional yachts, The Registry
Collection program facilitates exchanges around the world and redefines the vacation experience for Owners and developers.
The Residence Club at Pronghorn,
Oregon, USA
The Crane Residential Resort, Barbados Lower Mill Estate, England
Vallarta Gardens Private Residence Club, Mexico
Wyndham Vacation Rentals offers one of the largest and most diverse collections of professionally managed vacation rental accommodations in the world. Providing inventory for specified periods to more than 107,000 vacation properties in approximately 600 unique destinations worldwide, they offer a complete range of vacation experiences from cottages/ homes, villas and luxury homes, resorts, apartments/condos to boats, parks/lodges and camping accommodations. They also give approximately 61,000 independent vacation property
Owners the opportunity to rent their properties through their well-known vacation rental brands, including Hoseasons, cottages4you, Novasol ® , Cuendet ® , Landal GreenParks ® , James
Villa Holidays, Canvas Holidays, ResortQuest ® and more.
Wyndham Vacation Rentals offers an experience for every traveller and rental opportunities for every Owner.
Keystone Ski Resort, Colorado, USA
ResortQuest Colorado, USA
Abbadia di Montepulciano, Italy Villa El Cano, Spain
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We feel strongly that it is our responsibility to do what we can to improve the world around us. It is because of this value to support the communities in which we operate that
Wishes by Wyndham was created.
Developed by Wyndham Worldwide, the Wishes by
Wyndham global philanthropic program has been adopted across Wyndham’s family of companies. In alignment with the program’s mission, Wishes by Wyndham is our gateway to giving back to our communities and creating opportunities that enrich people’s lives.
MISSION
To better our communities by enriching the lives of disadvantaged people across the globe.
In line with Wyndham Worldwide’s global commitment to corporate social responsibility and the environment, we try to conserve resources, preserve natural habitats and prevent pollution. We are adopting best practices and building a culture that continuously strives to improve and sustain our positive environmental results over time.
Energy
Conservation
Water
Conservation
Local school children plant trees at
Wyndham Vacation Resorts Seven Mile
Beach in Tasmania, Australia
Wyndham’s five-star, green-star rated
Corporate Office in Australia
Recycle
Innovation
Wynnie the Wallaby
Wyndham’s Asia Pacific Green
Mascot is Wynnie the Wallaby.
Through fun resort activities and the Wynnie the Wallaby and Friends activity pack, children of WorldMark Owners and guests are encouraged to help protect the planet.
Education
Wyndham Worldwide was ranked number 31 in the 2014 Newsweek Top 100 Greenest Companies.
The company ranked number 81 in 2012.
Wyndham Worldwide was named one of the Top 100 Greenest
Companies in America in 2014 by prestigious magazine Newsweek.
In 2015 the company moved into the 31st spot on the list after being listed at number 81 in 2012.
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Wyndham Vacation Resorts Asia Pacific Pty Ltd ACN 090 083 613
Wyndham Vacation Resorts South Pacific Ltd ACN 090 503 923 AFS Licence No. 225200
EX10124
WYNDHAM CORPORATE CENTRE
1 CORPORATE COURT, BUNDALL,
QUEENSLAND 4217 AUSTRALIA t: +61 7 5512 8888 wyndhamAP.com