Campaign
Training for
Women
March 24-25, 2015
LSU Lod Cook Alumni Center
3838 West Lakeshore Drive
Baton Rouge, LA 70808
Program Agenda
Tuesday, March 24, 2015
5:30 p.m. to 7:30 p.m.
Room: Cook
Louisiana Women of Power Networking Reception
Wednesday, March 25, 2015
7:30 a.m.
Registration Opens
Breakfast Session: Internet Strategies for Candidates,
Campaigns and Advocates
Participants:
Opening Remarks
 Hon. Karen Gaudet St. Germain, State Representative,
District 60 and Chairwoman, Louisiana Legislative Women’s
Caucus

8:30 a.m. – 10:00 a.m.
Room: Abell
Anna Mitchell Mahoney, Ph.D., Newcomb College Institute,
Tulane University
Welcome
 F. King Alexander, Ph.D., President & Chancellor, Louisiana
State University
Presenter:
 Stafford Wood, CovalentLogic
Session Description:
This session will provide information on utilizing online and social
media tools like Facebook, Twitter, YouTube and other online
organizing and communications resources. Online and social media
tools are increasingly important for disseminating campaign messages
to broad audiences of potential voters and stakeholders. This session
will provide an overview of best practices and offer practical tips on
how to get started or enhance your online presence.
2
Louisiana Legislative Women’s Caucus Foundation
P.O. Box 44188, Baton Rouge, LA 70804-4188
Phone: 225.342.0334 Website: llwcf.org
NOTE: The LLWC Foundation reserves the right to revise this agenda at any time.
Program Tracks:
Track 1: I’m Ready to Run, Now What?
Track 2: I’m Not Ready to Run Yet, But…
Track 1: Launching Your Campaign
Moderator:
 Hon. Regina Ashford Barrow, State Representative, District 29
Panelists:
Overview of Campaigns and Campaigning
 Dawn Starns, National Federation of Independent Business
Campaign Strategies, Structures and Other Matters
 Clay Young, Clay Young Enterprises
10:10 a.m. – 12:00 p.m.
Room: Shelton I
Key Entities and the Information You Need to Know from Them
 Kyle Ardoin, Secretary of State’s Office
 Hon. Doug Welborn, Brandon Abadie and Greg Brown, East
Baton Rouge Parish Clerk of Courts
 Kathleen Allen, Louisiana Board of Ethics
Session Description:
This session provides an overview of the key elements of a campaign,
including assessing and establishing oneself as a candidate,
developing a campaign plan, structuring a campaign organization, and
voter contact.
Track 2: Political Parties, Appointments, and Advocacy –
Tools and Tips for Getting Started
Moderator:
 Anna Mitchell Mahoney, Ph.D., Newcomb College Institute,
10:10 a.m. – 12:00 p.m.
Tulane University
Room: Cook Conference
Panelists:
Nuts and Bolts of Government & Political Parties in Louisiana
 Belinda Davis, Ph.D., LSU Department of Political Science
3
Louisiana Legislative Women’s Caucus Foundation
P.O. Box 44188, Baton Rouge, LA 70804-4188
Phone: 225.342.0334 Website: llwcf.org
NOTE: The LLWC Foundation reserves the right to revise this agenda at any time.
Advocacy
 Charmaine Caccioppi, United Way of Southeast Louisiana
 Suchitra Satpathi, City of New Orleans
Boards and Commissions


Natalie LaBorde, Governor’s Office
Suchitra Satpathi, City of New Orleans
Session Description:
This session is designed for those who are not ready to run but want to have
an impact on important issues, offers an overview of the “nuts and bolts” of
government and political parties in Louisiana. Topics covered will include
positioning oneself for appointment to a public board or commission,
becoming active in a political party and using effective advocacy techniques.
Media Training Workshop Luncheon
Sponsored by: Cox Communications
Moderator:
 Rep. Karen Gaudet St. Germain
12:15 p.m. – 2:15 p.m.
Room: Abell
Presenters:
 Jim Harris, Harris Deville & Associates
 Brad Lambert, Harris Deville & Associates
Session Description:
This interactive media training workshop will include tips for successful
interviews on tough topics, how to look poised and professional on camera,
staying on message and public speaking techniques. Selected participants
will take part in mock interviews and on-camera practice sessions.
Track 1: Navigating Louisiana’s Political Parties As a
Potential Candidate
2:25 p.m. – 3:40 p.m.
Room: Shelton I
Moderator:
Hon. Helena Moreno, State Representative, District 93
Panelists:
Overview of the Democratic and Republican Parties
 Stephen Handwerk, Louisiana Democratic Party
4
Louisiana Legislative Women’s Caucus Foundation
P.O. Box 44188, Baton Rouge, LA 70804-4188
Phone: 225.342.0334 Website: llwcf.org
NOTE: The LLWC Foundation reserves the right to revise this agenda at any time.

Suzanne Terrell, Louisiana Republican Party
Facilitated Discussion
 Hon. Katrina Jackson, State Representative, District 16
 Stephen Handwerk, Louisiana Democratic Party
 Suzanne Terrell, Louisiana Republican Party
 Sarah Holliday-James, Capital City Republican Women
Session Description:
The session will highlight the power dynamics of party organizations,
building relationships with party operatives and gaining the party’s
support. This session will also address how to respond when the party
organization is not supportive.
Track 2: Laying the Groundwork for Public Life
Moderator:
Hon. Sharon Weston Broome, Senate President Pro Tempore and
State Senator, District 15
Panelists:
 Shirley Bowler, Former State Representative, 1992 to 2008
 Hon. Barbara Norton, State Representative, District 3
 Hon. Patricia Haynes Smith, State Representative, District 6
2:25 p.m. – 3:40 p.m.
 Hon. Julie Stokes, State Representative, District 79
Room: Cook Conference
 Hon. Ledricka Thierry, State Representative, District 40
Session Description:
This session offers advice from the experts – women who already
serve as public leaders. Learn everything you have ever wanted to
know but were afraid to ask. Topics covered include learning to raise
one’s public profile, leveraging community leadership for political
leadership, the various types of elected office to consider, working on
campaigns, and balancing the competing priorities of political and
family life.
5
Louisiana Legislative Women’s Caucus Foundation
P.O. Box 44188, Baton Rouge, LA 70804-4188
Phone: 225.342.0334 Website: llwcf.org
NOTE: The LLWC Foundation reserves the right to revise this agenda at any time.
Fundraising for Success
Moderator:
Shirley Bowler, Former State Representative, 1992 to 2008
Presenter:
3:50 p.m. – 5:20 p.m.
Room: Abell
6
Liz Mangham
Session Description:
Fundraising is one of the most crucial aspects of a campaign. This
interactive workshop covers key components of campaign fundraising,
including special emphasis on understanding why people give and the
in-person “ask.” The session will also address developing a strategy for
your campaign, building a donor list, recruiting and motivating a
finance committee and special events.
Louisiana Legislative Women’s Caucus Foundation
P.O. Box 44188, Baton Rouge, LA 70804-4188
Phone: 225.342.0334 Website: llwcf.org
NOTE: The LLWC Foundation reserves the right to revise this agenda at any time.
In collaboration with:
Sponsors
Donors
Ginger Adam Corley, L.L.C.
Deborah D. Harkins
In-Kind Donors
Harris Deville & Associates
Liz Mangham
Stafford Wood
7
Louisiana Legislative Women’s Caucus Foundation
P.O. Box 44188, Baton Rouge, LA 70804-4188
Phone: 225.342.0334 Website: llwcf.org
NOTE: The LLWC Foundation reserves the right to revise this agenda at any time.