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Magniflex To Introduce Accessories Line In Las Vegas
Friday, July 23, 2010
By: Furniture World Magazine
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Magniflex announced that it will introduce a new accessories line
and merchandising program designed to liven up the sleep
accessories category at retail. With accessories on the upswing
presenting high-margin opportunities for retailers, the company
is offering a brand new line of seven ergonomic Coolmax®
pillows for use at home, work or travel. Magniflex will launch
the program at the upcoming Las Vegas Market, August 2 – 6,
2010.
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“More retailers are telling us that accessories are playing a more
important role in sales, and we decided to take a different
approach by offering a much more exciting product selection,”
said Magniflex Global Sales Director Marco Magni. “Our pillow
program now offers 15 different accessories to extend beyond
the bedroom and into living spaces, the office, even on
vacation.”
Magniflex Accessories includes seven new ergonomic pillows,
each packaged in inviting, colorful product boxes which help the
products to stand out on showroom floors. The descriptively
named Travel Pillow, Halfmoon Pillow, Neck Roll, Ergo Seat,
Lumbar Cushion, Lower Back Pillow and Comfort Seat all have
covers quilted with soft, temperature-regulating Coolmax fabric
which may be removed and laundered.
Under each of the covers are aerated cores of Memoform
Magnifoam, the company’s eco-friendly, open-cell water based
memory foam. The collection ranges in price from $89 to $159.
The line represents another pioneering design for Magniflex,
which among other industry firsts, was the first mattress
company in the world to have its products certified by Oeko-Tex
to guarantee the absence of allergenic substances harmful to
consumers and to the environment.
In addition, Magniflex holds the original patent on the vacuumpacking system that shrinks and rolls mattresses and pillows to a
tenth of its size, enabling one-person delivery and setup.
Besides saving money during the shipping process, vacuumpacking significantly lowers the product’s overall carbon
footprint.
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“The products can either complement a mattress program, or
stand alone using new customizable displays we are bringing to
market which can be re-configured for future accessories we
have yet to roll out,” added Magni.
Eight models comprise the Classic and GeoEthic Pillow lines:
Orthomassage, Wave, Standard, Comfort Plus Pillow, GeoWave
Soy, GeoWave Seacell, GeoStandard Soy and GeoStandard
Seacell. The collections range in price from $99 to $159.
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Of note is the Comfort Plus Pillow ($99), a personal sized pillow
whose unique orthopedic shape is unlike any other on the
market. Suitable for travel or everyday home use, the pillow
features Memoform Magnifoam and a removable, washable
cover made with Coolmax fabric. In the past year, it has
received a bevy of positive reviews from The New York Times,
NBC’s “The Today Show” and other national media for its
temperature-regulating properties.
Magniflex Accessories line offers retailers highly customizable
options, including the expanded selection of 15 different
Magniflex accessories, a space-saving display rack that can be
re-configured in dozens of ways, and for mattress customers, a
full array of Magniflex in-store signage co-branded with retailers’
logos.
For more information on Magniflex accessories and mattress
programs, visit Magniflex at Las Vegas Market in the Specialty
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About Magniflex: Magniflex was founded over 50 years in a
suburb of Florence, Italy, and today 30 million people in 70
countries sleep on Magniflex mattresses. Known as the world
leader in quality, comfort and innovation, Magniflex has a central
manufacturing facility producing up to 10,000 mattresses a day,
Magniflex To Introduce Accessories
26/07/10
Line In Las Vegas
The company is offering a brand new
line of seven ergonomic Coolmax®
pillows for use at home, work or travel.
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