22/11/2013
Product Sustainability - UK
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Creating products with the earth in mind
BlackBerry® is always on the lookout for sustainable innovations that
meet the needs of the present without compromising the future. Our
commitment to reducing our environmental impact is visible throughout
the lifecycle of our products—from initial concept to final delivery.
Improving product sustainability
In fiscal 2012, BlackBerry worked with experienced sustainability consultants to conduct in-depth, baseline assessments of our sustainability
policies, programs and product development activities. The Natural Step, an international non-profit research and advisory organization, provided
support as we conducted a Sustainability Life Cycle Assessment (SLCA). The SLCA provided a strategic overview of the sustainability of our
products, highlighting the ecological and social impacts of current products throughout their life cycle.
To further assess the impact of our products, BlackBerry worked with Five Winds International, an experienced sustainability management
consulting firm, to conduct comprehensive Life Cycle Assessment (LCA) studies on the BlackBerry® Torch™ 9810 smartphone and the
BlackBerry® PlayBook™ tablet. The assessment provided an in-depth view of each product’s environmental impacts at every stage in its life
cycle, from the materials used in the product, to production and distribution, to its use, and for the end of its useful life.
Together, the SLCA and the LCA equip BlackBerry with information to help focus our efforts on reducing our overall environmental impact.
Learn more about LCA
Life Cycle Assessments of the BlackBerry Torch 9810 smartphone and the BlackBerry PlayBook tablet (16GB)
Results from the LCA studies helped BlackBerry identify what we are doing well and opportunities to continue to lessen our environmental
impacts. Our smaller packaging reduces material use and results in more efficient transportation. Our distributed manufacturing sites also
reduce the impacts from transportation, and our efficient repair and refurbishment processes contribute to lowering lifetime impacts and
extending the product’s useful life.
The LCA findings are also useful for identifying areas that have the highest impact on the environment, helping us make informed decisions
about where to focus our efforts for improvement.
The following charts show the relative greenhouse gas emissions of the various stages of the product lifecycle (based on 36 months of use).
Estimated greenhouse gas emissions for BlackBerry Torch 9810 smartphone and BlackBerry PlayBook tablet
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Note: Recycling/End of Life activities account for 0.02% of total greenhouse gas emmissions for the BlackBerry Torch and BlackBerry PlayBook
Manufacturing and product use have the highest impact in terms of greenhouse gas emissions (figure 1). Manufacturing impacts are caused by
the energy used in the production process, which is common for any electronics manufacturing. Consumer use of the product has a high impact
because it can cover up to 36 months or more of usage and charging cycles. BlackBerry helps customers manage their energy use by focusing
on power management to increase the energy efficiency of products and accessories.
Sustainable at the source
Sustainable sourcing, conflict-free minerals
and higher recycled content all play a role in
the development of our products. Working
with suppliers and manufacturers, processes
and policies are established to help deliver
more sustainable products and enhance the
customer experience.
Learn more about our materials
It’s more than just a box
Moving toward a more sustainable, holistic packaging approach reduces BlackBerry’s
environmental footprint. New eco-friendly packaging for BlackBerry® smartphones, along
with reduced transportation emissions, paperless documentation and new BlackBerry
accessories, help us deliver more sustainable products.
Learn more about our packaging
More energy, less waste
One of BlackBerry’s goals is to design more sustainably at each stage in the product life cycle by adopting Design for Environment principles and
formalizing energy efficiency considerations in the Research and Development design processes. New charger and battery-saving tips help
increase the energy efficiency of BlackBerry products.
Learn more about energy efficiency
BlackBerry recycling
BlackBerry offers a variety of options for customers to responsibly
dispose of BlackBerry devices that have reached the end of their
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useful life.
Learn more about BlackBerry recycling
Find apps for a greener lifestyle
In the BlackBerry® World™ storefront, search for terms such as “environment”, “battery” or “green” to find apps to calculate your CO2 emissions,
get home energy efficiency tips and locate recycling centers.
Browse for apps online
2012
2011
Corporate Responsibility Report
Corporate Responsibility Report
Download the 2012 report (PDF)
Download the 2011 report (PDF)
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