22/11/2013 Product Sustainability - UK Search Devices Home Company About Us BBM Apps & Media Software Support Where to Buy Business Developers Corporate Responsibility Product Sustainability Product Sustainability C orporate Philanthropy Public Policy and Government Relations Product Sustainability Responsibility at BlackBerry Supply C hain BlackBerry Creating products with the earth in mind BlackBerry® is always on the lookout for sustainable innovations that meet the needs of the present without compromising the future. Our commitment to reducing our environmental impact is visible throughout the lifecycle of our products—from initial concept to final delivery. Improving product sustainability In fiscal 2012, BlackBerry worked with experienced sustainability consultants to conduct in-depth, baseline assessments of our sustainability policies, programs and product development activities. The Natural Step, an international non-profit research and advisory organization, provided support as we conducted a Sustainability Life Cycle Assessment (SLCA). The SLCA provided a strategic overview of the sustainability of our products, highlighting the ecological and social impacts of current products throughout their life cycle. To further assess the impact of our products, BlackBerry worked with Five Winds International, an experienced sustainability management consulting firm, to conduct comprehensive Life Cycle Assessment (LCA) studies on the BlackBerry® Torch™ 9810 smartphone and the BlackBerry® PlayBook™ tablet. The assessment provided an in-depth view of each product’s environmental impacts at every stage in its life cycle, from the materials used in the product, to production and distribution, to its use, and for the end of its useful life. Together, the SLCA and the LCA equip BlackBerry with information to help focus our efforts on reducing our overall environmental impact. Learn more about LCA Life Cycle Assessments of the BlackBerry Torch 9810 smartphone and the BlackBerry PlayBook tablet (16GB) Results from the LCA studies helped BlackBerry identify what we are doing well and opportunities to continue to lessen our environmental impacts. Our smaller packaging reduces material use and results in more efficient transportation. Our distributed manufacturing sites also reduce the impacts from transportation, and our efficient repair and refurbishment processes contribute to lowering lifetime impacts and extending the product’s useful life. The LCA findings are also useful for identifying areas that have the highest impact on the environment, helping us make informed decisions about where to focus our efforts for improvement. The following charts show the relative greenhouse gas emissions of the various stages of the product lifecycle (based on 36 months of use). Estimated greenhouse gas emissions for BlackBerry Torch 9810 smartphone and BlackBerry PlayBook tablet uk.blackberry.com/company/about-us/corporate-responsibility/product-sustainability.html 1/3 22/11/2013 Product Sustainability - UK Note: Recycling/End of Life activities account for 0.02% of total greenhouse gas emmissions for the BlackBerry Torch and BlackBerry PlayBook Manufacturing and product use have the highest impact in terms of greenhouse gas emissions (figure 1). Manufacturing impacts are caused by the energy used in the production process, which is common for any electronics manufacturing. Consumer use of the product has a high impact because it can cover up to 36 months or more of usage and charging cycles. BlackBerry helps customers manage their energy use by focusing on power management to increase the energy efficiency of products and accessories. Sustainable at the source Sustainable sourcing, conflict-free minerals and higher recycled content all play a role in the development of our products. Working with suppliers and manufacturers, processes and policies are established to help deliver more sustainable products and enhance the customer experience. Learn more about our materials It’s more than just a box Moving toward a more sustainable, holistic packaging approach reduces BlackBerry’s environmental footprint. New eco-friendly packaging for BlackBerry® smartphones, along with reduced transportation emissions, paperless documentation and new BlackBerry accessories, help us deliver more sustainable products. Learn more about our packaging More energy, less waste One of BlackBerry’s goals is to design more sustainably at each stage in the product life cycle by adopting Design for Environment principles and formalizing energy efficiency considerations in the Research and Development design processes. New charger and battery-saving tips help increase the energy efficiency of BlackBerry products. Learn more about energy efficiency BlackBerry recycling BlackBerry offers a variety of options for customers to responsibly dispose of BlackBerry devices that have reached the end of their uk.blackberry.com/company/about-us/corporate-responsibility/product-sustainability.html 2/3 22/11/2013 Product Sustainability - UK useful life. Learn more about BlackBerry recycling Find apps for a greener lifestyle In the BlackBerry® World™ storefront, search for terms such as “environment”, “battery” or “green” to find apps to calculate your CO2 emissions, get home energy efficiency tips and locate recycling centers. Browse for apps online 2012 2011 Corporate Responsibility Report Corporate Responsibility Report Download the 2012 report (PDF) Download the 2011 report (PDF) FOLLOW US COUNTRIES CUSTOMER SERVICE CORPORATE SITES LEGAL INFO United Kingdom Contact Us Company Mobile Overview Ireland Support Investors Developers Accessibility France Careers Beta Trademarks Twitter Germany News Partners Privacy Policy YouTube Netherlands Customer Success Blog Cookie Policy BlackBerry Communities Facebook Flickr Spain Select Country Corporate Responsibility BlackBerry Blog Copyright © 2013 BlackBerry. All rights reserved. Site Map Site Index uk.blackberry.com/company/about-us/corporate-responsibility/product-sustainability.html 3/3