81%
2016 NSPE Media Guide Reach the Nation’s Top Licensed Professional Engineers
of NSPE members are involved in purchases of products and services
to advertise >> kelli@mohanna.com
CONNECT WITH OUR TARGETED AUDIENCE
FOR BETTER ROI
NSPE members are the elite of the engineering profession. Much like attorneys
and doctors, they have passed the rigorous education, experience, and
examination requirements necessary to become licensed. They work in private
practice, construction, industry, government, and on university campuses…and
they buy the products and services that keep an engineering office running.
Whether your company offers computer hardware and software, technical and
office products, professional development and education, or other contract
services, it’s never been easier to find the decision-makers among engineers.
Offering an integrated marketing platform of print, web, e-newsletter, and
conference sponsorship opportunities, PE magazine provides customized
packages to reach today’s professional engineer.
PE Magazine
PE Magazine
Media Guide 2016
Media Guide 2016
www.nspe.org
www.nspe.org
for more information >> advertising@nspe.org
This calendar is subject to change.
PE 2016 Editorial Calendar
January/February
May/June
September/October
Professional Liability Survey
Legal Briefing
Education
Each year, NSPE conducts a survey of professional
liability insurance providers. Find out more about
these companies and their offerings. A directory is
included.
Court decisions, legislation, and regulations
all affect the licensed practice of engineering,
sometimes for the better, sometimes for the worse.
This feature will provide a “briefing” on a legal issue
of importance to PEs.
As students get back to school, this feature will
examine an education trend that’s influencing the
way the next generation learns how to think like
engineers.
Space Close: November 30, 2015
Ad Files Due: December 3, 2015
March/April
Space Close: March 31, 2016
Ad Files Due: April 5, 2016
November/December
Leadership
July/August
PEs are members of a proud profession who
hold themselves to a higher standard. Learn how
leadership attributes can lead to greater fulfillment
on the career journey.
Liability & Risk Management
Space Close: January 29, 2016
Ad Files Due: February 3, 2016
Career Development
Designing ingenious solutions to society’s problems
makes for a rewarding experience. But it’s not
without risk. Learn how engineers can stay safe
while doing what they love.
Space Close: May 31, 2016
Ad Files Due: June 3, 2016
PE Magazine
Space Close: August 2, 2016
Ad Files Due: August 5, 2016
Media Guide 2016
www.nspe.org
How can engineers make the most of their careers
as society’s problem-solvers?
Space Close: September 29, 2016
Ad Files Due: October 4, 2016
to advertise >> kelli@mohanna.com
about nspe The National Society of Professional Engineers is the recognized voice
and advocate of licensed professional engineers. Founded in 1934, NSPE strengthens the engineering
profession by promoting engineering licensure and ethics, enhancing the engineer image, advocating and
protecting PEs’ legal rights at the national and state levels, publishing news of the profession, providing
continuing education opportunities, and much more. NSPE serves over 32,000 members and the public
through
52 state and territorial societies and more than 400 chapters.
National Society of Professional Engineers
1420 King Street, Alexandria, VA 22314-2794
advertising@nspe.org
(703) 684-2800
Advertising Sales
Kelli Nilsson
kelli@mohanna.com
(214) 291-3652
PE Magazine
Media Guide 2016
www.nspe.org
to advertise >> kelli@mohanna.com
40%
of readers reported
visiting an
advertiser’s website,
discussing an ad,
or sharing an ad
PE Magazine
Media Guide 2016
www.nspe.org
send ad files to >> kelli@mohanna.com
Print Advertising Rates and ad specifications
PE Magazine
Size
1x
3x
6x
9x
Full Page
$5,500
$5,230
$4,970
$4,700
2/3 Vertical
$4,210
$4,020
$3,840
$3,630
1/2 Vertical / Horizontal
$2,990
$2,850
$2,700
$2,550
1/3 Vertical / Horizontal / Square
$2,200
$2,120
$2,010
$1,910
1/6 Vertical
$1,520
$1,470
$1,400
$1,335
Inside Front Cover
$6,325
$6,020
$5,720
$5,400
Inside Back Cover
$6,050
$5,760
$5,470
$5,160
Outside Back Cover
$6,320
$6,020
$5,720
$5,400
Full Page
2/3 Vertical
1/2 Vertical
1/2 Horizontal
1/3 Vertical
1/3 square
1/6 Vertical
Career Mart
All rates are gross and based on insertions within a
12-month period. A 15% agency discount on display ads
is available for recognized agencies. With any Career
Mart ad, get a 30-day Job Board posting for only $150.
File format: Word doc, text file, or email.
Live
7.25" x 9.625"
Bleed
8.5" x 11.125"
Live
4.75" x 9.625"
Bleed
5.375" x 11.125"
Live
4.75" x 7.25"
Bleed
5.245" x 8"
Live
7.25" x 4.687"
Bleed
8.5" x 5.437"
Live
2.25" x 9.625" Live
4.75" x 4.687"
Bleed
2.875" x 11.125"
Live
2.25" x 4.687"
* B/W available. Please call for rates.
Terms
Print Advertising Specs
Acceptable Files
Net 30 days; 1.5% penalty per
month after 60 days.
Trim size: 8.25" x 10.875"
All images must be CMYK
and 300 DPI
Fonts converted to outline
High-Res JPG, High-Res TIFF or
High-Res PDF, PDF/X-1a preferred
PE Magazine
Media Guide 2016
www.nspe.org
Word Count
1x
44–51
$300
52–67
$450
68–84
$600
85–165
$745
166 or larger
Display Rates
send ad files to >> kelli@mohanna.com
online Advertising Rates and ad specifications
Web Site Ads
Type
1x
3x
6x
Homepage Horizontal Banner (468x60)
$2,300
$6,195
$11,015
Homepage Side Box (180x150)
$1,530
$4,130
$7,345
Interior Horizontal (720x90)
$1,350
$3,645
$6,485
Interior Side Box (180x150)
$510
$1,375
$2,450
Leaderboard
Side Box
Horizontal
Banner
728 x 90 pixels
180 x 150 pixels
468 x 60 pixels
Leaderboard
Side Box
480 x 80 pixels
180 x 150 pixels
e-Newsletters
Type
Circulation
Rate
NSPE Update: Monthly news about the profession and NSPE’s programs
27,000
$2,500
PEPP Talk: Issues concerning professional engineers in private practice
5,000
$1,000
PEI e-News: Issues concerning professional engineers in industry
2,500
$700
PEC Reporter: Issues concerning professional engineers in construction
2,500
$700
PEG e-News: Issues concerning professional engineers in government
2,100
$500
Online: Job Board Posting
Duration
Cost
30 Days
$495
60 Days
$675
Three 30-Day Postings
$1,335
Five 30-Day Postings
$2,100
Ten 30-Day Postings
$3,710
Annual Posting Package
$5,000
Terms
Net 30 days; 1.5%
penalty per month
after 60 days.
PE Magazine
Web Advertising
Specs
Acceptable Files
JPEG, GIF, PNG
JPEG or GIF animations
permitted, but they
must stop after three
rotations. Text under
the image should be
no more than 150
characters, including
spaces.
Media Guide 2016
www.nspe.org
Banner Ads
Discount offered on
Web site ads with
print advertising.
Ask About
Buyer’s Corner
Customized
e-newsletter reaching
professional
engineers.
contact >> advertising@nspe.org
NSPE Sponsorship Opportunities
NSPE offers a variety of
sponsorship opportunities that
can connect your company
to NSPE and its members,
who work in private practice,
construction, industry,
academia, and government.
2016 Professional Engineers Conference >>
www.nspe.org/AnnualMeeting
June 22–26, 2016
Dallas, Texas
This special event, a partnership between NSPE and the Texas
Society of Professional Engineers, will be attended by PEs from
around the country. It includes education sessions, leadership
training, networking opportunities, and tours.
Federal Engineer of the Year Award >>
www.nspe.org/FEYA
February 26, 2016
National Press Club in Washington, DC.
The Federal Engineer of the Year Award has been presented
for over 30 years and is the most prominent recognition of
engineering achievement across all federal agencies. Held during
Engineers Week (February 21–27, 2016), the FEYA luncheon attracts
top federal professionals.
Webinars >>
www.nspe.org/education
NSPE’s webinars cover many topics, such as ethics, licensure,
contract documents, professional liability, project management,
communications, and others.
PE Magazine
Media Guide 2016
www.nspe.org
2016 NSPE Media Guide Reach the Nation’s Top Licensed Professional Engineers
to advertise >> kelli@mohanna.com
National Society of Professional Engineers
1420 King Street, Alexandria, VA 22314-2794
advertising@nspe.org
(703) 684-2800
Advertising Sales
Kelli Nilsson
kelli@mohanna.com
(214) 291-3652