ISSUE 3 SEPTEMBER 2013
 New Franchisee
Introduction …………....1
 Storage Watch …….1
 Business Development
Tips …..………………..2
 Affordable Marketing
Tools ….……………….2
 Effective Philanthropy
From Franchisees
…….3

 Online Review
Process ………………..3
ADDRESSING THE MARKETING NEEDS OF OUR FRANCHISEES
We are growing fast and Yammer has become a valuable tool in this process. If you have not signed up for Yammer yet, please do soon! It
Before the end of 2013 we will welcome:
 Stephen Fischbach in Passaic, NJ connects you to your fellow franchisees so you learn how they are handling certain challenges
 Don Lee in San Francisco, CA we all face.
We want to officially welcome our newest franchisees …
 Josh Robbins in North Chicago, IL
 Bob Williams & Terry Larson in
Naples, FL
 Dee & Rick Nierzwicki in Suburban
Milwaukee, WI
 Wendy & Dan Stuart in West
Cleveland, OH
 Ben Thomas & Brand Billnoske in
North Houston, TX
 Rob Gibney in San Diego, CA
 Patrick Alderson in Wilmington, NC
 Barry & Pamela Johnson and Nancy
Melang in Forsyth County, NC
 Peter Katz in Fairfield, CT
In 2011, 1 in 10 Americans owned a storage unit; this reflects a 65% increase in the last 15 years. What is causing this growth? There are a number of contributing factors, some cultural and others entrepreneurial. The reason for the market surge ultimately comes down to
Americans becoming increasingly mobile; combine that with the convenience of self-storage and you have yourself a recipe for success. Once customers have packed up their unit, no one wants to spend an entire weekend unpacking their stuff. These are just a few reasons why Zippy Shell is succeeding despite the ongoing economic downturns our nation is facing.
– US Storage
News(.com)

Whether you hire someone or do it yourself, spend one day - or even a few hours - doing some of these business development efforts. Remember, always exchange business cards when you speak with someone and follow up even if only to say ‘it was nice meeting you’.
 Stop by local realty offices and introduce yourself. Bring some cookies and place a stack of your business cards next to them. Encourage realtors to be their client’s ‘neighborhood expert’. Let them offer their clients an exclusive discount. For example, 1 st month free storage for any client referral.
 Stop by local apartment building complexes and leave your business cards, and fliers if you have them. People are always moving in and out so there is no reason why they shouldn’t be using Zippy Shell!
 Try offering an incentive to the concierge or realtor: for every referral they send you, you send them a $15
Starbucks or gas card. Give them a reason to be a serial referrer.
 Once you grow a realtor email list, Heather can include them in her monthly Zip Tips email campaign.
Six Foot Tablecloth
Custom printed, six- inch tablecloth adds the finishing touch to your display. Full color, digitally printed polyester fabric convey professionalism and taking advantage of every angle of advertising opportunity. With only three sides draped, underneath the table provides easily accessible storage during any event. Denier (polyester) fabric is water repellant, fire retardant and even machine washable. Compact and lightweight for easy transportation. Full digital printing allows complete branding on all five sides. Price: $200
Retractable Banner
Retractable banners are lightweight, durable and portable. Super easy to assemble and disassemble.
Available in premium high-gloss poly film, they add clarity and contrast to all your banner designs. They fit into any car trunk, and are perfect for trade shows and vendor fairs. They provide a fantastic solution for the business person on the go! A carrying case is included. 33.5” x 79”. Banner rolls up into silver aluminum base. Price: $125-$154.

North Houston
August Mud Challenger Ultimate Obstacle Course –
Zippy shells stored race packets, t-shirts and provided on-site storage. Proceeds support Green Sneakers and
Wounded Warriors.
September Bearkat Bash 5K Run – All donations, including Zippy Shell’s generous sponsorship, benefit
Klein High School After Prom Extravaganza. Zippy shells were onsite for the race.
October Holiday for Heroes – Zippy shells transported tables, chairs and tents for initial meeting; then picked up donations and delivered them to those mailing out packages to military personnel overseas. A generous donation and logistical support was certainly a huge help!
Long Island
Boy Scouts of America – A donated Zippy Shell helped
Eagle Scouts complete a make- over for Birthright offices on Long Island. They repainted, carpeted, created a
“Tree of Life” mural, installed bookshelves, replaced ceiling tiles and lighting, and planted bushes.
Washington, DC
USO Alliance – Zippy Shell’s second event with the United
Services Organization was at National Night Out Fort
Meade, MD. We parked a Zippy Shell by our sponsor table and gave away a 32” TV!
Charlie Palmer & No Kid Left Hungry – Zippy Shell sponsored this cook-off style event, hosted by the nonprofit ‘Share Our Strength’, working to end child hunger.
Derby Days – Zippy Shell sponsored this week-long event at the University of Maryland, College Park and gave away
Zippy U t-shirts to participating students. Proceeds go to the Children’s Miracle Network.
Catholic University – Zippy Shell sponsored two holes at a golf outing that raised funds for the Alpha Delta Gamma fraternity.
Chapel Hill, NC
Valor Games – A donated Zippy Shell transported sporting equipment from the service member’s and veteran’s hotels to the fairgrounds where they competed.
- Great work everyone!
1 st Step:
Good Morning ___,
I hope this email finds you well and enjoying the arrival of autumn!
When you have a moment please let me know how your experience with Zippy
Shell went.
I am sincerely interested in your feedback and look forward to hearing from you soon.
Best regards,
Franchisee
2 nd Step:
Good Afternoon ___,
Thank you for taking the time to share your
Zippy Shell experience with me.
I am happy to hear you had a great experience. When you have a minute please leave a review on our Google+ or
Yelp page.
To show you how much we appreciate your review, we would like to offer you
20% off your next Zippy Shell service.
Thank you!
Unavoidably, there will be customers that have complaints. I have found that partial refunds, along with an apology, go a long way. In some cases even yielding positive reviews. That is why both steps, instead of just one, are essential. If someone had a bad experience, correct it.
Chances are if you’re sincere, they will recognize that and forgive Zippy Shell.
© 2013 Zippy Shell USA, LLC. The Zippy Shell logo is a licensed service mark of Zippy Shell. USA, LLC. | Each location is independently owned and operated.