New Bowling Center Study
A New Entertainment Venue for Hart County
Gregory Payne
2/14/2013
Bowling Center Requirements
The most critical decision when deciding to construct a bowling center is the number of lanes.
Industry standards, according to interviews with personnel at Brunswick and QubicaAMF, are one lane
per 2,000 people in the geographic area. The total equipment costs for each lane including balls, bowling
pins, retrieval machines, etc., is $50,0001. Including the land, building, equipment, and additional
facilities, the average all inclusive cost per lane is $165,0002.
The necessary equipment for a bowling center has expanded over the years. It is more than just
bowling balls, pins, shoes, and ball retrieval machinery. Many new centers have computerized scoring
systems and high definition monitors to display each bowler’s progress. High definition televisions can
be installed above the bowling lanes to allow patrons to watch other televised content. The advent of
cosmic bowling requires the installation of special fluorescent lighting and smoke machines.
Bowling centers are no longer just places to bowl. They have become multi-purpose
entertainment facilities. Patrons can play video games at an arcade or engage in a game of laser tag. A
new phenomenon is laser maze. It is a less aggressive form of laser tag. Instead of utilizing apparatuses
that appear similar to armored vests and guns, a maze of lasers is constructed. This less violent approach
appeals to parents with younger children. In rare instances, some bowling centers have movie theatres
adjoined to the facility. At the very least, a bar/restaurant is on the premises so patrons can purchase
food and drinks. These extra amenities occupy 50% of the available floor space. The reason for adding
amenities is that, in the event that all lanes are in use, patrons just entering the bowling center will have
other activities to occupy them and wait for lanes to open rather than leave to seek entertainment
elsewhere.
Appendix 1: Laser Maze Demonstration3
1
Interview with Wendy Smith, New Center Development at QubicaAMF
Interview with Londa Klinger, New Center Development at Brunswick
3
www.clevelandbounce.com/heist_laser_maze.htm
2
There are three types of bowling centers being built in the present landscape. The most
common design of the past is the traditional bowling center. These centers have 16-24 lanes. The
second type of bowling center is the boutique. These are centers with 10 lanes in smaller buildings.
Boutiques have different color schemes and access points. A lounge/restaurant is adjoined that caters to
the adult population. A full service bar and pool tables are in the lounge. Sometimes, a dance floor is
included. Admission to the lounge area requires the patron be 21 years of age or older. This area can be
accessed from the bowling lanes or the parking lot. The third and final type of bowling center is the
hybrid center with 8-10 lanes for the boutique and 10+ open lanes. Hybrid centers provide an adults
only area in the boutique portion while still allowing open bowling for families and children.
Appendix 2: Traditional Bowling Center Floor Plan4
4
Brunswick Comprehensive Planning Guide Sample
Appendix 3: Boutique Bowling Center Floor Plan
Land Requirements
One acre of land is required for every 10 lanes in the bowling center. Most of the bowling
centers cited from research have 2-3 acres of land for the building and parking lots. Regarding internal
floor space, 1,100 square feet are required for each bowling lane. According to QubicaAMF, the cost per
square foot is $80. The timeline for construction of a bowling center varies. A newly erected facility can
be completed as fast as nine months. That projection is highly optimistic. A more realistic timeframe is
one year. If the plan is to develop a bowling center from an existing structure, the best targets are old
supermarkets and Kmarts. The timeline for such a development is six months.
Demographic Data
The target demographic for the Hartwell bowling center is under 18 years of age population of
Hart County and the surrounding counties of Elbert, Franklin, and Stephens. Anderson County in South
Carolina is another county in close proximity to Hartwell. Each of the surrounding counties is no further
than 34 miles (Toccoa, GA). The commute time in normal traffic from Toccoa to Hartwell is 45 minutes.
Of the approximately 282,000 people in the neighboring counties, 23% of the population is within the
target age range. The median household income for the surrounding counties is $36,352. With the
exception of Carnesville, all of the largest cities median households fall below the county standards.
According to a study conducted by the White Hutchinson Leisure and Learning Group, bowling
has become an increasingly popular form of entertainment among the younger demographics in the
United States. 63% of all bowling center patrons in 2011 were 34 years old or younger. 71% of all
bowling center patrons fall between the ages of 18-64. The highest age deciles by percentage are ages
25-34 (22%) and ages 35-44 (17%). The national population grew by 3% from 2007-2011. However, the
number of people above the age of 6 who bowled more than once per year declined by 10%. When
examining the available data from the most recent census, it is obvious that the highest clusters of
people are in the age range of 45-54 which coincides with the baby Boomer generation. The 45-54 year
old population represents 12% of the nation’s bowlers. Below are bar graphs segmented by age and race
from the most recent census data. Red represents the Caucasian population. Orange represents the
multiracial population. Yellow represents the Hispanic population. Green represents the African
American population. Blue represents the Asian population. Purple represents the Native American
population.
Appendix 4: Demographic Data for Hart County and Surrounding Counties5
Demographic Data for the Surrounding Counties
Hart County Stephens County Franklin County Elbert County Anderson County (SC)
Population
25,305
25,960
21,864
19,886
188,488
5,592
5,763
4,898
4,534
44,672
Median HHI
$35,685
$37,502
$33,086
$32,634
$42,854
Largest City in County
Hartwell
Toccoa
Carnesville
Elberton
Anderson
Persons Under 18
City Population
4,469
8,421
572
4,653
26,871
City Median HHI
$26,411
$36,441
$36,719
$27,692
$30,166
0
33.29
25.94
18.64
23.12
Distance from Hartwell (Miles)
Persons Under 18
5,592
5,763
4,898
4,534
44,672
15,158
15,888
13,271
12,011
115,354
Persons Over 65
4,555
4,309
3,695
3,341
28,462
Median Age
42.6
40.7
40.9
41.1
39.7
Median Male Age
40.8
39.7
39.5
39.7
38.7
Median Female Age
44.3
41.8
42.4
42.3
40.7
0
0
0
0
1
Persons 18-65
Bowling Alleys Present
Appendix 5: Age and Race Histograms for Hart County and Surrounding Counties6
5
6
United States Census Bureau data, www.census.gov
www.georgia-demographics.com & www.southcarolina-demographics.com
Appendix 5: Percentage of Bowlers by Age7
7
www.whitehutchinson.com
Appendix 5: Driving Map of Hartwell and Surrounding Cities8
A.
B.
C.
D.
E.
Hartwell, GA
Toccoa, GA
Carnesville, GA
Elberton, GA
Anderson, SC
Traffic Patterns
The recommended site for the new bowling center is US 29 using the Dairy Queen on East
Franklin Street as a landmark. The Georgia Department of Transportation uses traffic stations to
measure the directional traffic during a 48 hour period. Station 197, located at the intersection of East
Franklin Street and Maple Street, is the closest station located less than one block from the Dairy Queen.
In 2011, the traffic count was 16,290, which means that was the number of vehicles estimated to pass
the station in both directions. Extrapolated for a full year, 2,972,925 vehicles are estimated to pass by
the Dairy Queen. Unfortunately, the available data is not segmented by direction.
8
www.mapquest.com
Appendix 6: Five Year Traffic Count Data for US 299
Year
2011
2010
2009
2008
2007
Begin Milepoint
12.18
12.18
12.18
12.18
12.18
Traffic Count Data for Hart County, Site 197
End Milepoint
Directional
Actual/Estimate Total AADT Truck %
12.96
Non-Directional Estimate
16290
12.96
Non-Directional Actual
16620
12.95
Non-Directional Estimate
13690
12.95
Non-Directional Actual
13590
10%
12.95
Non-Directional Actual
17600
Next Steps
The next step in process is to conduct a market feasibility study to assess the viability of
constructing a bowling center in Hartwell. This will involve assessing the revenue potential for the
venture and a suitable location to build the facility. One resource for conducting the study is Bill
Kratzenberg. He is based in the Atlanta area and has 45 years of experience in the industry. He comes
highly recommended by both Brunswick and QubicaAMF. After conducting the market feasibility study
and assessing its content, the next step will be to select a company to develop the bowling center. The
leading firms have new center development programs. Londa Klinger is the primary contact for
Brunswick and Wendy Smith is the primary contact for QubicaAMF. Brunswick also has a Build to Bowl
program. This program charges a fee based on the desired level of Brunswick involvement in building
the facility. Rick Barbera is the contact person. Finding the right commercial real estate developer and
promoting the new venture are also important. The total timeline from initiating the market feasibility
study to opening day should be no longer than 18 months.
9
www.dot.ga.gov
Appendix 7: Revenue Chart by Bowling Center Type10
10
Brunswick Investment New Center Development Brochure
Appendix 8: Sample Build to Bowl Floor Plan11
Appendix 9: Key Contact Information
Name
Company
Role
Phone Number
Email Address
11
Bill Kratzenberg
N/A
Market Expert
770-394-0285
billkratz@comcast.net
Brunswick Preplanning Sample Brochure
Contact Information
Wendy Smith
QubicaAMF
New Center Development
804-569-1000
Londa Klinger
Rick Barbera
Brunswick
Brunswick
New Center Development Build to Bowl
847-735-4555
References
1. AMF Bowling website www.amf.com
2. Brunswick Bowling website www.brunswickbowling.com
3. Georgia Department of Transportation website www.dot.ga.gov
4. United States Census Bureau website www.census.gov
5. White Hutchinson Leisure and Learning Group website www.whitehutchinson.com
6. Additional Census Data for Georgia and South Carolina www.georgia-demographics.com
www.southcarolina-demographics.com
Graduate Assistant Bio
Gregory Payne is a second year MBA student at the Terry College of Business at the University of
Georgia. He is pursuing a concentration in corporate marketing and is taking courses in finance,
management, and operations. This summer, Gregory worked at UPS as a Marketing Analyst intern in
Atlanta, Georgia. Prior to enrolling at UGA, he worked in financial services for five years at Vanguard in
Malvern, Pennsylvania. He received his BS in Economics from the University of Pennsylvania in 2006.
Gregory was born and raised in Atlanta, Georgia. This is his first year working with the Archway
Partnership.
Preplanning
Guide
The First Steps to Creating the Perfect Bowling Center
The perfect center starts with the perfect partner.
With over 100 years of experience, knowledge, and service, Brunswick is the worldwide leader in the bowling
industry. From superior bowling products, to planning, designing, and maintaining bowling facilities,
Brunswick’s expert service and technical support create the perfect partnership for building the perfect
center.
Brunswick is behind the construction and re-imaging of many premiere bowling centers in the United States. Brunswick
Build-To-Bowl™ construction group offers a comprehensive and unique array of services managed and directed by
experienced and highly qualified industry professionals. This network of professional resources - planners, designers,
architects, contractors, installers, and training professionals - provides a solid foundation, critical to completing your project
on time and on budget.
There are many things to consider before construction of a bowling facility begins - even before the blueprints are drawn.
From the selection of major equipment, down to the smallest details, Brunswick provides the support and direction needed
to properly plan your center.
This bowling center Preplanning Guide provides a checklist of items for you to discuss with your architect and building
contractor. It will help you anticipate your current and future needs, as well as create the most efficient design possible.
Once you have taken the first steps detailed in this guide, you are ready to move on to Brunswick’s Comprehensive Bowling
Center Planning Guide.
Brunswick Preplanning guide n
Consider your location carefully.
Property Size
Location
Your desired center size (lane quantity) and supporting
services will dictate the size of your property.
Locations containing restaurants, theaters, taverns, and
other entertainment venues near residential areas are a
good choice. Good visibility, easy access, and high traffic
count all lend themselves to effective locations.
Maintenance
Zoning
Ease of maintenance contributes greatly to your bottom
line and your overall appearance of quality. Consider all
materials based on their life-span and required care.
Zoning can be a deciding factor in your bowling center
location. Consider building expansion and additional
services as well. Be aware of any ordinances that could
affect your future plans.
Since reliable equipment is the key to happy bowlers, it is
essential to provide proper, effective Brunswick pinsetter
and lane maintenance training for your maintenance team.
Brunswick Build-To-Bowl project
Parking Requirements
Signage
Check your local government guidelines for the required
number of parking spaces based on the size of your
center. Parking will also be governed by the number of
entertainment venues included in your project. Be certain
to provide enough space for additional paving if you wish to
expand the center size in the future. These areas could be
used as green space or children’s outdoor play areas until
needed.
The design of your signage is very important. It is a big
part of your brand identity and should make a statement.
Remember, changing it in the future is expensive and could
affect your visibility as well as your identity.
Visibility
Proper exterior lighting can make a strong inviting
statement about your center and provides night-time
security for your patrons.
This is your best advertising. Consider locations with high
traffic volume and as few competing structures as possible.
Lighted signage and electronic reader boards, if permitted
by local codes, are recommended. They attract attention
and can be seen from a greater distance.
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Existing Building
Bowling Lane Widths
There may be existing structures that can be adapted to
the needs of a bowling facility. Just be sure to consider the
costs of bringing an existing building up to local regulations
and compare those costs to new construction. For example,
an existing building may require the following renovations:
2nd floor facility elevator, handicap access, proper water
pressure, proper sprinkler system, electrical power
accommodating the building size, roof inspection for leaks
and wear, HVAC operation, sufficient ceiling height, and
sufficient spacing for lanes between post rows.
The following dimensions are net measurements of
uninterrupted lane widths only. Additions should be made for
columns, walls, and passages between or beside lanes.
When designing a new building, the structure should have
a clear span in the bowling equipment area and a ceiling
height of at least 10’ (3.05 m). Bowling centers require
specific heating, cooling, humidity, and electrical control
systems. Discuss these requirements and their costs with
the proper professionals before making your decision on an
existing facility.
Building Size
To help you determine the size of the building, use the
“Bowling Lane Widths” chart and decide what other services,
entertainment, and amenities you would like to provide. The
width of the building is determined by adding the thickness
of outside walls, the width of side aisles, and the required
space for columns, if any, to the width of the uninterrupted
bowling lane bays.
Number Of Uninterrupted Lanes Minimum Width
10 1⁄2” Returns
2
4
6
8
10
12
14
16
18
20
22
24
26
28
30
32
34
36
38
40 42 44 46 48 11’ 6” 22’ 7 1⁄4” 33’ 8 1⁄2” 44’ 9 3⁄4” 55’ 11” 67’ 1⁄4” 78’ 1 1⁄2” 89’ 2 3⁄4” 100’ 4” 111’ 5 1⁄4” 122’ 6 1⁄2” 133’ 7 3⁄4” 144’ 9” 155’ 10 1⁄4” 166’ 11 1⁄2” 178’ 3⁄4” 189’ 2” 200’ 3 1⁄4” 211’ 4 1⁄2” 222’ 5 3⁄4” 233’ 7” 244’ 8 1⁄4” 255’ 9 1⁄2” 266’ 10 3⁄4” For each additional pair of lanes add 11’ 1 1⁄4” (3.38 m).
Lane Length
The basic installation length is determined by using
a recommended 5’ (1.52 m) aisleway behind GS-X™
Pinsetters (4’ or 1.22 m minimum), plus the 83’4 1⁄2” (25.41
m) length of the bowling lane which includes the pinsetter,
lane, and approach. A bowlers’ concourse area of 30’ (9.14
m) is preferred with a minimum 12’ or 3.66 m (preferable 22’
or 6.71 m) for the actual bowlers’ seating area.
Furniture
Depending on the type of center environment you wish to
create, there are numerous furniture styles and layouts
to consider. The Brunswick Collection includes the
Striking Line™, featuring stylish and comfortable livingroom furniture and the Frameworx® Line, which includes
customer-friendly table-top seating. Both furniture collections
support any configuration and space requirements you may
have.
Striking Line
Frameworx Line
BACK WALL
SERVICE AISLE
5' 0" (1.52 m)
SIDE AISLE
3' 0" (.91 m)
RECOMMENDED
APPROACH
BOWLER'S AREA
22’ APPROX.
(6.71 m)
83’ 4-1/2”
(25.41 m)
BACK OF PINSETTER
BACK WALL
22’ APPROX.
(6.71 m)
83’ 4-1/2”
(25.41 m)
BACK OF PINSETTER
SERVICE AISLE
5' 0" (1.52 m)
(3.51 m)
(6.89 m)
(10.27 m)
(13.66 m)
(17.04 m)
(20.43 m)
(23.81 m)
(27.20 m)
(30.58 m)
(33.97 m)
(37.35 m)
(40.74 m)
(44.12 m)
(47.50 m)
(50.89 m)
(54.27 m)
(57.66 m)
(61.04 m)
(64.43 m)
(67.81 m)
(71.20 m)
(74.58 m)
(77.96 m)
(81.35 m)
SIDE AISLE
3' 0" (.91 m)
RECOMMENDED
APPROACH
BOWLER'S AREA
Brunswick Preplanning guide n
Bowling Business Models
In recent years the bowling industry has experienced a
bit of a renaissance. Trends for new center development
have moved away from traditional bowling centers toward
a variety of new center concepts focused on the total
entertainment experience. These new center concepts
include Family Entertainment Centers, Boutique Bowling
Centers and Hybrid Centers. A knowledgeable Brunswick
representative will help you identify the type of center that is
most appropriate for your market.
Traditional bowling centers are primarily focused on bowling
and include a limited number of entertainment venues,
typically featuring a game room and billiards area, pro shop
and bar. Beverages play a strong role at traditional bowling
centers and the food is usually limited to snack bar offerings.
Family Entertainment Centers (FECs) are designed to
provide entertainment in the form of bowling and various
other venues. These venues may include arcades, laser
tag, go karts, bumper cars and party rooms in addition to
the venues found at traditional bowling centers. The food
offering at FECs is enhanced to match the atmosphere and
beverage service plays a strong role. Typical options include
snack bar, food court and branded concepts.
Boutique centers are focused primarily on entertainment and
socialization with full service, upscale food and beverage
offerings. Bowling is the primary form of entertainment,
but is a smaller component of the business and is set in a
contemporary, social atmosphere. Boutique centers offer
ancillary entertainment options such as live music, billiards,
virtual/cyber gaming, and bocce as additional sources of
revenue.
Hybrid centers are designed using the FEC and Boutique
bowling center concepts in the same venue, with a
combined focus on bowling, games, a multitude of
entertainment venues, and upscale food and beverage
offerings. An ultra-modern VIP bowling area is typically
available for groups and private parties in Hybrid centers.
Profit Opportunities
Create more diverse profit opportunities with the name
that built the game. Brunswick has played an integral role
in making the bowling industry what it is today: the world’s
leading recreational sport – with revenues now reaching
well over $10 billion a year and drawing over 100 million
participants worldwide. Brunswick and its consultants
have continued to grow new center profitability by
developing complementary opportunities through additional
entertainment activities and customer conveniences
including:
n
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Billiards and Coin-Operated Games
Virtual Bowling, Virtual Amusement and Laser Tag
Children’s Activity Centers
Theaters and Party Rooms
Internet Café, Juice Bar, Restaurant or Snack Bar
Lounge/Bar/Nightclub/Disco
Table Tennis and Volleyball
Mini-Golf, Go-Karts (Indoor/Outdoor), and Bumper Cars
Extreme Skate Park
Rock Climbing Wall
Indoor/Outdoor Waterparks
Pro Shops
Party and Multi-purpose Rooms
Locker Rooms
n Vending
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Building Construction
Lane Surface
Bowling Lane Foundations
Planning your bowling center starts from the ground up with a strong foundation. The
I-joist foundation is a precisely engineered product that will provide the most stable and
rigid foundation. The result is a foundation that will keep the lane flatter longer, which over
time will save maintenance expense and provide the bowler with more consistent lane
conditions.
I-Joist
Concrete Floor
Hardening and Dust-Proofing
n Floors are usually poured in strips rather than in one
pour. Be sure to “key” the concrete to ensure the
waterproof quality and avoid “heaving”.
n The need for, type, and location of expansion joints must
be determined by the architect.
n Concrete in the bowlers’ seating area should be thick
enough to accept a 4” (10.16 cm) anchor for seating and
other related equipment.
n Bowling lanes are installed on a waterproof, reinforced
concrete slab poured over compacted fill. In the lane
area, the surface must be power-troweled and level. A
close tolerance of 1⁄2” (1.27 cm) will avoid excessive
shimming of lane foundations.
n The GS-X Pinsetter area and service aisles should be
power troweled, hardened, and dust-proofed concrete.
Concrete not covered with tile or floor covering should be
permanently sealed.
Second Floor Installation
n If lanes are to be installed on the second floor or higher,
you must provide a floor strong enough to carry the load
of the bowling equipment and public occupancy.
n Consider the noise in the spaces below and adjacent to
the lanes. Soundproofing may be required.
n Your floor must be constructed to limit vibration. Your
architect or engineer must certify the floor on the
Brunswick floor-loading certificate.
Drying Time
n It is the customer’s responsibility to provide concrete
conditions conducive to installation. Concrete drying
time and pH levels can vary. Consult your architect and
concrete contractor to ensure concrete is completely dry
and pH levels are within the desired range.
Fire barriers between the ceiling and the roof
deck will often provide insurance savings.
Ceiling
n Ceiling structure and material should be chosen
carefully.
n The ceiling height may be 10’ (3.05 m) to 12’ (3.66
m) above the lane surface. A 12’ (3.66 m) ceiling is
recommended.
This height may be 10’ (3.05 m) to
12’ (3.66 m) above the lane surface.
Before pouring concrete, all conduits or
wireways must be securely placed and
checked for accuracy of location
Vapor Barrier
It is recommended that concrete
floors be poured over a suitable
vapor barrier. Polyethylene can
be used. It should also be placed
so it will not be punctured when
bowling equipment is fastened to
the floor.
Subsoil should be termite-proofed
where required.
Drains and pipes that require replacement or service
should never be placed in or below the concrete in the
lane area.
Lighting
Ventilate the truss area
between the ceiling and
roof to prevent mold
and discoloration from
dampness.
Concrete in bowlers’ seating
area should be thick enough to
accept a 4” (10.16 cm) anchor
for seating and other related
equipment.
Brunswick Preplanning guide n
Structural Requirements
n Regardless of the type of ceiling material selected,
provisions must be made for supporting Brunswick
overhead scoring equipment.
nA Brunswick Overhead Support Certificate must be
signed by the architect or engineer.
Clear Span Ceiling
nA clear span is the ideal type of ceiling for bowling
installations. Plan to run trusses the full length of the
lanes rather than the width. This allows for easier
future expansion while still providing a clear span. A
catwalk should be installed over the lanes to facilitate
maintenance of ceiling, roof, and electrical wiring.
n Restroom and storage area ceilings should be “fixed”
rather than suspended.
Columns
2’ (.61 m)
22’7” (6.89 m)
Interior support structures are common in existing buildings.
16’ (4.91 m)
Columns in the Lane or Bowlers’ Area
nWhere supports for the structure above the lane are necessary, it is desirable to use a minimum lateral spacing between
columns of 22’ 7” (6.89 m) per four lane bay plus 1” (2.54 cm) for clearance to reduce noise transmission.
n The 16’ (4.91 m) approach area and at least 2’ (0.61 m) beyond the foul line should be kept free of columns, if possible.
Energy Management and Lighting
Energy Management
Efficient heating, air conditioning and environment control are paramount to establishing a comfortable setting for the
customers and employees of this entertainment center. This must also be considered for the proper operation and longevity
of the bowling equipment as well as overall maintenance of the center. Items such as airflow, filtration, and stable relative
humidity of 45% along with a consistent temperature of 72˚ fahrenheit (22.2˚ celsius), are important factors that an architect
must consider when designing a project.
An automated management system for controlling the center’s total environment is recommended. This will allow you to
achieve a comfortable center as well as help control operating costs.
Lighting
It is important to provide proper lighting to create the desired environment for your customers. Take into consideration the
type of event you are hosting and the specific venue. During the course of league or competitive bowling, the lane area
should be well lit. The lighting system should be flexible in order to change
the mood of the center with black lights and Cosmic Bowling® lighting for
entertainment, parties, and casual bowling events. Consider specific lighting
applications for each area of your center, including your front entry way, front
desk, bar, restaurant, meeting rooms, game rooms, etc. It is recommended that
the architect work with Brunswick consultants that are familiar with both bowling
and entertainment venues.
5
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Building Layout
Interior Design
n Side aisles should be reserved for access to pinsetters
and service areas. It is recommended that only
authorized, trained personnel are allowed in the pinsetter
working area. Provide a locked aisle way door leading
to the pinsetters. The width of side aisles is determined
by the width of the building. A side aisle width of 3’ (0.91
m) is suggested. If no side aisle is provided, at least 1’
(30.5 cm) should be allowed from the outside edge of the
gutter to the wall giving bowlers freedom of movement
on the approach.
n Take care when planning for traffic patterns now and in
the future. Consider how patrons will access the control
counter, spectator areas, and food and beverage service.
n Facility planning can affect the efficiency and quality of
housekeeping and other operational needs. Make sure
your plan takes all general facility service requirements
into account.
n If offering a full service dining and cocktail lounge, it is
recommended that you provide a separate entrance in
addition to the bowling center entrance.
n It is important that you consult with your architect and
interior designer to ensure an entertaining, functional
center.
n Carpet is recommended in the concourse to trap dirt that
otherwise might be carried onto the bowlers’ area where
it could damage approaches and lane surfaces.
n Choose materials that are durable and easy to maintain,
in colors that will not be quickly outdated. Static-free
materials are recommended.
nDiscuss acoustics with your architect. The satisfying
crash of the pins when a bowler makes a strike should
not be eliminated, but care must be taken to ensure that
the sound of the pins does not become overwhelming. If
patrons cannot socialize, they will not return.
Take the next step toward a successful bowling center. Contact your Brunswick representative for a Comprehensive Bowling
Center Planning Guide with AutoCAD images.
For additional planning, product, and support services information regarding your new center development, visit our website
at www.brunswickbowling.com/newcenter_home.
Brunswick is committed to continuous improvement. As a result, all specifications are subject to change.
Not for reproduction without the expressed written consent of Brunswick Bowling & Billiards Corporation. ©2008 Brunswick Bowling & Billiards Corporation. Printed in USA. #0208-18
www.brunswickbowling.com
Americas: Brunswick Bowling & Billiards • 525 West Laketon Avenue • Muskegon, MI 49441-2697 USA • Tel: 1.800.YES.BOWL • 231.725.4966
Europe: Brunswick GMBH • Ginnheimer Str. 6 • D-65760 Eschborn • Germany • Tel: 0049.6196.47.27.13
Asia Pacific: Brunswick Bowling & Billiards • Miramar Tower Room 2610 • 132 Nathan Road Tsimshatsui • Hong Kong, China • Tel: 852.2367.8080
Section 1: Type of Business
BOWLING BUILDINGS. Almost any type of permanent building is adaptable to a bowling lane building if it
is large enough and approved for such use under local building and public codes. Ideally, it should have a
clear span in the bowling equipment area. Any type of construction should be considered in relation to the
insurability of the structure and on the contents of the building. Check with your insurance agent before
initiating construction plans.
TRADITIONAL BOWLING CENTER
Traditional bowling centers are primarily focused on bowling and include a limited number of entertainment
venues, typically featuring a game room and billiards area, pro shop and bar. Beverages play a strong role at
traditional bowling centers and the food is usually limited to snack bar offerings.
Type of Business
1-1
BOUTIQUE CENTER
Boutique centers are focused primarily on entertainment and socialization with full service, upscale food and
beverage offerings. Bowling is the primary form of entertainment, but is a smaller component of the business
and is set in a contemporary, social atmosphere. Boutique centers offer ancillary entertainment options such
as live music, billiards, virtual/cyber gaming, and bocce as additional sources of revenue.
1-2
Type of Business
FAMILY ENTERTAINMENT CENTER
Family Entertainment Centers (FECs) are designed to provide entertainment in the form of bowling and
various other venues. These venues may include arcades, laser tag, go carts, bumper cars and party rooms in
addition to the venues found at traditional bowling centers. The food offerings at FECs is enhanced to match
the atmosphere and beverage service plays a strong role. Typical options include snack bar, food court and
branded concepts.
Type of Business
1-3
PROPERTY
Location
Locations containing restaurants, theaters, taverns, and other entertainment venues near residential areas are a
good choice. Good visibility, easy access, and high traffic count all lend themselves to effective locations.
Zoning
Zoning can be a deciding factor in your bowling center location. Consider building expansion and additional
services as well. Be aware of any ordinances that could affect your future plans
Property Size
Your desired center size (lane quantity) and supporting services will dictate the size of your property.
EXISTING BUILDING VERSUS NEW BUILDING CONSIDERATIONS
There may be existing structures that can be adapted to the needs of a bowling facility. Just be sure to consider the costs of bringing an existing building up to local regulations and compare those costs to new construction. For example, an existing building may require the following renovations: second floor facility
elevator, handicap access, proper water pressure, proper sprinkler system, electrical power accommodating the
building size, roof inspections for leaks and wear, HVAC operation, sufficient ceiling height, and sufficient
spacing for lanes between post rows.
When designing a new building, the structure should have a clear span in the bowling equipment area and a
ceiling height of at least 10' (3.05m). Bowling centers require specific heating, cooling, humidity, and electrical control systems. Discuss these requirements and their costs with the proper professionals before making
your decision on an existing facility.
1-4
Type of Business
PROFIT OPPORTUNITIES CHECK LIST
Billiards
Rock Climbing Wall
Arcade/Game Room
Water Park
Laser Tag
Theater
Virtual Bowling
Restaurant/Cafe/ Snack Bar
Go Karts
Sports Bar/Night Club/Disco/Karaoke
Golf
Party Room
Tennis
Pro Shop
Volleyball
Nursery
Bumper Cars
Lockers
Skate Park
Type of Business
1-5
Intentionally Blank
1-6
Type of Business
Section 2: Considerations
SITE PLANNING
Because a bowling center is a permanent building, its location on a parcel of property merits intensive study.
The future long-range planning for the surrounding area, including zoning changes involving buildings, future
road construction, or anything which could alter the present character of the property should be considered.
Consider the following before buying land:
1.
Zoning of land restricting commercial business or parking.
2.
Nearby church or school building restricting the traffic or sale of alcoholic beverages.
3.
Maximum future expansion.
4.
Drainage requirements, location of sanitary and storm sewer lines, public utilities.
5.
Maximum visibility of building from street, i.e., obstructing location of buildings, railroad overpasses, trees, signs, etc., in line of sight.
6.
Observing local sound ordinances.
7.
Sign location and local codes regarding size.
8.
Availability of parking requirements for maximum number of lanes.
9.
Distance from bulk of parking to entrance. (This often dictates location of lanes and layout of public
area facilities, i.e., reception center, bar, etc., as they relate to traffic patterns within the building.)
10.
Traffic flow restrictions to entrances and exits from property.
11.
Certified test borings to determine if ground can support weight of a suitable building for bowling.
ACOUSTICS
All modern bowling centers are being designed with careful consideration given to acoustics.
Objectives
No sound is so inspiring as the triumphant shout of a bowler and no sound is so sweet to a bowler's ear as the
crash of the pins when a strike is made. It is conceded that these noises give the necessary vitality to the game
of bowling. However, in the interest of the bowler's comfort and to lessen the fatigue of employees, these
noises must not be allowed to echo and reecho throughout the building.
It follows then that the principle goal is the rapid dissipation of noise itself. This conclusion indicates that
special care must be taken to avoid "over-acousticizing" the lane area.
Generally, it appears the noise-reducing efficiency of most acoustic materials increases in direct proportion to
the increased size of the space treated. This is due to lengthened reverberation time.
Considerations
2-1
Acoustic Considerations
It may be necessary to hire an acoustical engineer when lanes are to be installed on a floor where the space
below the lanes is to be occupied for any use that would be sensitive to sound, a careful study of the space
should be made BEFORE the installation on the floor. The following facts are to be considered:
1.
It is the responsibility of the building owner or the customer to provide a floor of the proper floor
loading capacity to support the weight of the installation without undue vibration.
2.
For acoustical treatment of the area below the bowling spaces, it should be remembered that solid
mass prevents sound from penetrating through the floor.
3.
There should be ample clearance between lanes and vertical structural members of the building to
prevent transmission of noise through the building.
4.
Pay particular attention to the location of pipes and ducts which will conduct noise unless they are
properly isolated and insulated.
5.
Take into consideration adjacent building areas that may be affected by sound, such as residential,
restaurants, theaters and other such businesses.
Selection of Materials
Although they are not necessarily listed in order of their importance, the following considerations are offered
to assist in the selection of finished ceiling materials.
1.
The coefficient of noise reduction.
2.
The flame resistant qualities of the materials as related to fire insurance and local ordinances governing places of public assembly.
3.
The weight of the material and required method of erection as related to the structure of the roof or
truss.
4.
Ability to clean or refinish the material without impairing the acoustic quality of the material.
5.
Ability to replace defective or damaged materials long after the original installation. Also, the ability
to match the existing material at a later date if the lanes are expanded.
6.
Resistance to vermin, fungus, mold, and dust.
7.
Light reflecting ability.
8.
Resistance to fallout over the lanes and machines.
Noise Reduction Coefficients
The general rule of thumb is for a noise reduction coefficient (NRC) of .70 to .85 in the pinsetter area and a
NRC of .50 to .65 for the balance of the lane area. Hearing protection equipment is required in the pinsetter
area. The bar and cocktail lounge is generally based on a NRC of .65 to .75.
2-2
Considerations
Frequencies
The noise reduction coefficients of varying acoustical materials can be arrived at by considering 125 cycles as
being the frequency for rolling bowling balls, 250 cycles for the frequency of human voices, and 500 cycles
for the frequency of the pinsetter area, including machine noise and pin clatter. It is obvious, of course, that
these evaluations are only approximated since noise often reaches across 2 or 3 frequencies for a brief moment.
Correlated Ceiling Plan
It is strongly recommended the architect prepare a study of the reflected ceiling plan of the lanes to correlate
the location of light units, air conditioning grills or anemostats as well as communication systems, loud
speakers, and curtain walls at the masking units.
HEATING AND VENTILATION CONSIDERATIONS
Costs of Air Handling
The selection of heating and air conditioning systems should be made in light of the three costs of each
system. They are as follows:
Original Cost
The initial costs of equipment and installation involves supply and dispersal wells, machinery, controls, duct
work, insulation, and installation. It also involves the cost of checking and balancing the entire system under
load conditions so it functions as it was designed. Also, add the cost of any special structural requirements
needed to accommodate the system.
Operating Cost
Operating costs involve fuel and power costs, water charges, licenses, or fees. Also consider the cost of
chemicals, filter, etc., which would be required in the normal operation of the system. Some systems in some
localities require the services of an operating engineer. Proper design of the system can frequently reduce
operating cost.
Cost of Maintenance and Repairs
Cost of maintenance and repairs compute the labor and material charges to perform regular recommended
maintenance procedures set forth by the manufacturer's guarantee or warranty. Consider the cost of labor and
materials, and the availability of such materials at a later date, necessary to replace working parts of the
system. Avoid selecting units containing nonstandard motors, controls, or compressors which cannot be
replaced from stock or on short notice. Automatic dampers, etc., must be able to be operated manually for
short times in the event of a failure of a control component.
Zoning
The engineer surveying the requirements for the system may decide to employ a zoned system since the
activities in different parts of the building may vary from very heavy activity with heavy smoke load to light
activity with light smoke load. Therefore, while there is a definite need for air change, the requirements for
heating and cooling may not exist.
He must also anticipate sizeable shifts in occupancy within short periods of time during the day. For this
Considerations
2-3
 West Laketon Avenue
Muskegon, MI - USA
··YES·BOWL · ··
inquiries@brunbowl.com
www.brunswickbowling.com
EUROPE
Brunswick GmbH
Ginnheimer Strasse 6
D- Eschborn · Germany
+·()···
A S I A PA C I F I C
Brunswick Bowling
 Loyang Drive,
Republic of Singapore, 
()·
kat.lee@brunbowl.com
L AT I N A M E R I C A
 West Laketon Avenue
Muskegon, MI - USA
··
bob.jackson@brunbowl.com
Brunswick is committed to continuous improvement. As a result, all specifications and options
are subject to change without notice. Not for reproduction without the express written consent of
Brunswick Bowling & Billiards Corporation. Bass Pro Shops® - Bass Pro is a registered trademark
of Bass Pro Intellectual Property, LLC. Splitsville® - Splitsville is a registered trademark of L & M
Enterprises. Big Al's® - Big Al's is a registered trademark of Big Al's, Inc. The Corner Alley® - The
Corner Alley is a registered trademark of Trifecta Management Group, Inc. Round  Bowling &
Amusement ® - Round  Bowling & Amusement is a registered trademark of Round One Corporation.
Pinstripes® - Pinstripes is a registered trademark of Dale Schwartz. Wall Street Journal® - Wall Street
Journal is a registered trademark of Dow Jones, L.P. Good Morning America® - Good Morning America
is a registered trademark of American Broadcasting Companies, Inc. Xbox® - Xbox is a registered
trademark of Microsoft Corporation
© Brunswick Bowling & Billiards Corporation. Printed in the USA.
Item #-- • Form #-
B
N E W CE N T E R
D E VE LO P M E NT
TABLE OF CONTENTS
-
Invest in Bowling
- Blu-O · Traditional
- Pinz · Hybrid
-
Invest with Brunswick
- Splitsville · Boutique
- Big Al's® · Hybrid
-
Choose Your Center Type
- Bowl-In-Cafe · Boutique
- Round  Bowling & Amusement® · FEC
®
-
Making Your New Center a Reality
- Shenaniganz · Hybrid
- King Pins at Fun City · FEC
-
Build-To-Bowl®
- Bowlera · FEC
- Pinstripes · Boutique
-
New Center Gallery
- Mel's Lone Star · Hybrid
- Invest with Brunswick
-
Bass Pro Shops® · Specialty
- Red & Black · FEC
INVEST IN BOWLING
Bowling is one of the world's top recreational activities, capturing the imagination of audiences from all age categories and demographic segments.
Bowling draws over  million participants annually in  countries, creating a $ billion global industry. It has almost double
I N DUSTRY FACTS
• Bowling is an industry on the rise – there has been a tremendous resurgence in the sport, fueled by new interest
the active participants of golf, and more than three times the active participants of tennis or skiing in the United States.
from younger bowlers and the advent of “entertainment” bowling centers *
Today, bowling has evolved into a year-round, multi-leisure activity combining sport, recreation, and entertainment. With the application of new
technologies and the emergence of new business models, bowling has broadened its global customer base by offering a diversity of entertainment
and recreational options. The bowling industry continues to grow in popularity and offers many opportunities for profit and growth.
• In the U.S., bowling is gaining significant interest through multiple outlets including Wall Street Journal, ABC’s
Good Morning America and Forbes Magazine
• Bowling is the nation’s # participatory sport with more than  million people (ages  and over) *
having bowled in  across approximately , centers
• Bowling draws over  million participants annually in  countries
• The universe of + million people who bowled in  represents the fourth consecutive year of increasing participation*
• While the misperception exists that bowling is enjoyed mostly by older males, in reality, the average bowler is
 years old and females make up % of all bowlers*
WHO INVESTS IN BOWLING?
• Centers are more profitable than in years past – more families bowl, centers are selling more food and beverages
and drawing broader demographics*
• While some older, smaller bowling centers may close, many are being replaced by larger “entertainment” bowling
Independent business
owners including many
second and third
generation families
Entrepreneurs –
looking for long-term
growth and stability
centers that are revitalizing the industry*
• Bowling revenue is growing with recreational bowlers compared to league bowlers - with recreational bowlers
spending - times more per visit*
BEN EF I TS OF R ETAI L BOWLI N G
• Bowling is a cash business with no receivables and very low inventories
• After the initial investment, a bowling business requires little working capital
• Operating leverage—once expenses are covered revenue flows to the bottom line
• Repeat customers form the basis of the business
• Long-term value—bowling centers operate for generations
• Proven popularity—not a fad!
Government
and military
Corporations
including
publicly held
companies
• Appeals to every age group and demographic
• Recession resistant—historically, retail bowling outperforms other retail businesses in bad economic times
R EADY F OR THE N EXT STEP ?
For additional resources, go to www.brunswickbowling.com/bowling-investment. There you can submit a New
Center Investment form and request a Comprehensive Planning Guide that will take you step-by-step through the
process of developing your new center.
Entertainment
companies such as
SEGA, Namco, and
Round 
Hotels, casinos
and resorts
Real estate developers and
investment companies
 | Go to www.brunswickbowling.com/bowling-investment
*As reported by the Bowling Proprietors Association of America at www.bpaa.com
Go to www.brunswickbowling.com/bowling-investment | 
INVEST WITH BRUNSWICK
For more than a century, Brunswick has been a world leader in new bowling center development working in partnership with new center investors
Brunswick is known worldwide for the quality and reputation of its products and services and offers a complete and comprehensive package
to build strong and long-lasting business opportunities in over  countries.
to support your new business development project from day one, and continuing through day-to-day operations. With Brunswick, you’ll have
Brunswick offers today’s new center investors a dynamic range of opportunities to achieve their goals. Today over half of all new bowling centers
around the world are supported by Brunswick’s full-line of comprehensive products, services, technology, and expertise.
everything you need to make your new center competitive, successful, and innovative.
For additional resources, go to www.brunswickbowling.com/bowling-investment. There you can submit a New Center Investment form and
request a Comprehensive Planning Guide that will take you step-by-step through the process of developing your new center.
1890
2009
1960
Brunswick enters
Entrance into the
Net sales $. billion
World leader in marine
the bowling
marine business
— % of revenue
engines, pleasure boats,
industry, making
by acquiring Owen
outside of the US
fitness equipment,
wooden lanes, pins
Yachts and Larson
& bowling balls
Boat Works.
bowling and billiards
1845
2011
INTEGRITY
Founded in 
by John Moses
Brunswick—a
Swiss immigrant
I N N O VAT I O N
1925
One of the longest
S TA B I L I T Y
1961
15,000
Brunswick opens
A global company with
listed companies
European
, employees around
on the New Stock
Headquarters
the world
Exchange York
 | Go to www.brunswickbowling.com/bowling-investment
Go to www.brunswickbowling.com/bowling-investment | 
CHOOSE YOUR CENTER TYPE
The business of bowling today is comprised of four types of business models. It is critical in today’s business to understand the business models
For more information on center types and additional resources, go to www.brunswickbowling.com/bowling-investment. There you can
in the industry and what the key components and drivers are of each.
submit a New Center Investment form and request a Comprehensive Planning Guide that will take you step-by-step through the process
of developing your new center.
T RA D I T I O N A L
FEC
EX AMPLE O F PERCENT O F REVENUE BY VEN UE
BOUTI QUE
Family Entertainment Center
HYBRID
%
%
%
%
FOCUS
• League & open play bowling
• Targets all ages
• Limited food & beverage
ADDITIONAL VENUES
• Pro Shop
• Lounge Area
• Snack Bar
• Billiards
• Small Game Room
FOCUS
%
FOCUS
• Family entertainment—
parties, events
• Bowling is a component
• Targets families & all
age groups
• Multiple food & beverage
offerings
ADDITIONAL VENUES
• Redemption Arcade
• Party Rooms
• Laser Tag
• Miniature Golf
FOCUS
• Food & beverage – groups,
%
parties
parties, events
• Bowling is for entertainment
• Adult-oriented, “night club”
%
environment
Traditional
FEC
The percent of revenue by venue is significantly different in the
non-traditional models. Although they require a broader range
of knowledge and expertise to operate, the diverse range of
revenue opportunities and the ability to attract more customers
on a year-round basis make them highly desirable.*
Boutique
Bowling Related
Hybrid
• Family & adult entertainment—
• Two distinct bowling areas —
“boutique” & family
• Targets families & adults
• Majority of business
• Multiple food & beverage
Thursday-Sunday evenings
offerings
ADDITIONAL VENUES
ADDITIONAL VENUES
Food & Beverage
• Billiards
• Redemption Arcade
Game/Attractions
• Live Entertainment
• Party Rooms
• Limited Games
• Laser Tag
Other
• Miniature Golf
• Bumper Cars
• Bumper Cars
• Go-Karts
• Go-Karts
• Billiards
• Billiards
 | Go to www.brunswickbowling.com/bowling-investment
*Results may vary. Brunswick makes no guarantee as to the actual performance of any individual center
Go to www.brunswickbowling.com/bowling-investment | 
MAKING YOUR NEW CENTER A REALITY
The key to starting a successful center lies in the planning and preparation. How well you address the early phases of the development process will
For additional resources, go to www.brunswickbowling.com/bowling-investment. There you can submit a
be critical in achieving your goals. While many variables can impact the timing of your project, the typical center takes - years to complete from
New Center Investment form and request a Comprehensive Planning Guide that will take you step-by-step
concept to grand opening. At Brunswick, we work closely with customers throughout the process with the following key milestones always in mind:
through the process of developing your new center.
THE BRUNSWICK
A DVA N TAG E
In addition to helping develop
your center, Brunswick can
provide a diverse and
experienced team of experts
to guide you in other
critical aspects of your
business, including:
• Management
• Customer Service
• Marketing & Events
• Food & Beverage
• Entertainment
Market Study
Alliance Selection
Financial Projections
Management Planning
B U I L D -T O - B O W L®
For a single-source, turnkey
solution to your project,
go to www.brunswickbowling.
com/bowling-investment/
Choose your Center Type
Financial Benchmarks
Business Plan Complete
Construction Approach
Construction
Marketing
build-to-bowl to learn about
Brunswick’s Build-to-Bowl
FEASIBILITY
- MONTHS
BUSINESS PLANNING
- MONTHS
Demographic Survey
Choose Product/Service Mix
T R A D I T I O N A L
C E N T E R S · F A M I L Y
E N T E R T A I N M E N T
CENTER DEVELOPMENT
- MONTHS
C E N T E R S · B O U T I Q U E ' S · H Y B R I D S · B
Site Selection
I S
F O R
B U S I N E S S
Architectural Design
program.
COMPREHENSIVE
PLANNING GUIDE
This valuable guide,
available exclusively to
investors selecting
Brunswick as their
solution provider, takes
you step-by-step
through the process of
designing and building a
bowling-focused business.
It includes information on
all the important factors
to consider when planning
a bowling center from
acoustics to parking
considerations.
 | Go to www.brunswickbowling.com/bowling-investment
Go to www.brunswickbowling.com/bowling-investment | 
BUILD-TO-BOWL
Through years of experience, Brunswick has developed effective and efficient methods of coordinating the efforts of planners, designers,
View more of the world's greatest centers at www.brunswickbowling.com/photo-gallery.
B U I L D -T O - B O W L®
architects, contractors, installers, and training professionals in order to bring a new center development, modernization, or remodeling project to
This program is available in North America only.
The single source solution for
life in a timely and cost-effective manner. Brunswick is capable of putting together multiple resources and disciplines to meet every customer’s need
new center construction and
for efficiency and cost control.
re-imaging projects, provides
a complete line of services
from the earliest planning
stages right through project
completion:
• Site selection, analysis, and
master planning
• Engineering
• Conceptual, architectural,
and interior design
• Graphic design
• Project theme development
• Project budget and business
plans for investors
• Project presentations to city
FUN CONNECTION - ALBUQUERQUE, NM
MEL'S LONE STAR - GEORGETOWN, TX
council and zoning, plus
PRIME TIME - ABILENE, TX
public hearing assistance
• Construction contract,
sub-contractor, and union
negotiations
• Construction administration
• Product installation
• Bank loan and construction
draw approvals
• Kitchen consultant
STARS & STRIKES - CUMMING, GA
INTERNATIONAL BOWLING CAMPUS - ARLINGTON, TX
FAST LANE - LOWELL, AR
administration
• Vendor administration and
management
• National buying power for
construction materials and
center supplies
 | Go to www.brunswickbowling.com/bowling-investment
Go to www.brunswickbowling.com/bowling-investment | 
B
NEW CE N TE R

GA L L E RY

BASS PRO SHOPS
BASS PRO SHOPS ®
•  Total Lanes
• , sq. ft.
• Full Service Restaurant
• Meeting Rooms
LOCATION S
Altoona, IA
A
AWARD WINNER
BJI  Bowling
Center Architecture
& Design Awards
st Place - Best
New Interior
S P E C I A LT Y
East Peoria, IL
(Under Construction)
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


BLU-O
BLU-O
•  Total Lanes
• , sq. ft.
• Lounge/Bar
•  Private Rooms
• Teen Room
• Xbox® Gaming Room
• Tattoo Studio
LOCATION
Haryana, India
TRADITIONAL
• Pro Shop
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


SPLITSVILLE
SPLITSVILLE – BOUTIQUE
SPLITSVILLE ®
•  Total Lanes
• Upscale  Screen Theater
• VIP Balcony Theater Seating
• Chatterbox VIP Lounge
LOCATION S
Arlington, TX
Fairview, TX
Fredericksburg, VA
Miami, FL
A
AWARD WINNER
BJI  Bowling
Center Architecture
& Design Awards
st Place - Best New
Lounge/Restaurant
BOUTIQUE
Tampa, FL
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


BOWL-IN-CAFE
BOWL-IN-CAFE
•  Total Lanes
• , sq. ft.
• Snack Bar
• Sports Bar/Lounge-Bar
• Party Room
• Pro Shop
LOCATION
Mers-Les-Bains, France
BOUTIQUE
View more of the world's
greatest centers at www.
brunswickbowling.com/
photo-gallery


SHENANIGANZ
SHENANIGANZ
•  Total Lanes:
-  - Main Section
-  - Boutique/VIP
• , sq. ft.
• Redemption Arcade
• Billiards
• Laser Tag
• Indoor Electric Karts
• Full Service Restaurant
• Party Rooms
• Meeting Rooms
LOCATION
HYBRID
Rockwall, TX
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greatest centers at www.
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photo-gallery


BOWLERA
BOWLERA
•  Total Lanes
• , sq. ft.
• Redemption and Arcade
• Billiards
• Snack Bar
• Restaurants & Bar
• Wii Room
• Party Room
• Meeting Room
• Pro Shop
• Wine Room
LOCATION
Caguas, Puerto Rico
FEC
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greatest centers at www.
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photo-gallery


MEL'S LONE STAR
MEL'S LONE STAR
• Build-to-Bowl® Project
•  Total Lanes
-  - Main Section
-  - Boutique/VIP
• , sq. ft.
• Redemption Arcade
• Billiards
• Snack Bar
• Sports Bar/Lounge-Bar
• Party Rooms
LOCATION
Georgetown, TX
AWARD WINNER
BJI  Bowling
Center Architecture
& Design Awards
HYBRID
A
st Place - Best
New Interior
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greatest centers at www.
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photo-gallery


RED & BLACK
RED & BLACK
•  Total Lanes
• , sq. ft.
• Redemption and Arcade
• Billiards
• Snack Bar
• Full Service Restaurant
• Food Court
• Sports Bar/Lounge-Bar
• Party Room
• Banquet Facilities
• Meeting Rooms
• Casino
• Pro Shop
LOCATION
Asti, Italy
FEC
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

PINZ
PINZ
•  Total Lanes:
-  - Main Section
-  - Boutique/VIP
• , sq. ft.
• Redemption Arcade
• Billiards
• Laser Tag
• Full Service Restaurant
• Party Rooms
LOCATION
Oakdale, MN
AWARD WINNER
BJI  Bowling
Center Architecture
& Design Awards
HYBRID
A
st Place - Best New
Lounge/Restaurant
nd Place-Best
New Exterior
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greatest centers at www.
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

BIG AL'S
BIG AL'S ®
•  Total Lanes
-  - Main Section
-  - Boutique/VIP
• , sq. ft.
• Redemption Arcade
• Billiards
• Snack Bar/Lounge-Bar
• Party Rooms
• Meeting Rooms
LOCATION S
Beaverton, OR
Vancouver, WA
HYBRID
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

ROUND  BOWLING & AMUSEMENT
ROUND  BOWLING
& AMUSEMENT®
• Build-to-Bowl® Project
• Existing Building
•  Total Lanes
• , sq. ft.
• Redemption Arcade
- , sq. ft.
- + Games
• Karaoke Rooms
• Ping Pong Tables
• Billiards
• Darts
• Bar
• Snack Bar
LOCATION S
Over  locations in
and outside of Japan
A
FEC
FEC
City of Industry, CA
AWARD WINNER
BJI  Bowling
Center Architecture
& Design Awards
rd Place - Best New
Ancillary Profit Center
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greatest centers at www.
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photo-gallery


KING PINS AT FUN CITY
KING PINS
AT FUN CITY
• Build-to-Bowl® Project
•  Total Lanes
-  - Main Section
-  - Boutique
• , sq. ft.
• Redemption and Arcade
• Billiards
• Laser Tag
• Go-Karts
• Snack Bar
• Sports Bar/Lounge-Bar
• Party Rooms
• Meeting Rooms
• Indoor/Outdoor Waterpark
Burlington, IA
A
FEC
LOCATION
AWARD WINNER
BJI  Bowling
Center Architecture
& Design Awards
st Place - Best New
Center Interior
st Place - Best New
Ancillary Profit
Center
nd Place - Best New
Lounge/Restaurant
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greatest centers at www.
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

PINSTRIPES
PINSTRIPES
•  Total Lanes
• , sq. ft.
• Full Service Restaurant
• Banquet Facilities
• Bocce
LOCATION S
Barrington, IL
Northbrook, IL
BOUTIQUE
Minneapolis, MN
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

INVEST WITH BRUNSWICK
For more than a century, Brunswick has been a world leader in new bowling center development working in
partnership with new center investors to build strong and long-lasting business opportunities in over  countries.
Brunswick offers today’s new center investors a dynamic range of opportunities to achieve their goals. No other
single-source provider comes close to Brunswick’s record for supporting successful new center development
projects. That’s why today over half of all new bowling centers around the world are supported by Brunswick’s full-line
of comprehensive products, services, technology, and expertise.
For additional resources, go to www.brunswickbowling.com/bowling-investment. There you can submit a New Center
Investment form and request a Comprehensive Planning Guide that will take you step-by-step through the process of
developing your new center.
B
T H A N K

Y O U

Fec Project Timeline
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Project Vision ( Size & Scope )
Financial Req. - Preliminary
Site Evaluation
Site Demographic Survey
Field Market Survey
Architectural
Business Plan
Financing
Vendor / Partner Selection
General Construction
Personnel -Staffing / Training
Marketing / Sales
Center opening
It doesn’t take a lot of space to make a lot of money with QubicaAMF.
CROSS SECTION
PLAN
PROFILE
Space requirements for a complete bowling center with space for snack and beverage bars, offices, nursery, pro shop, bathrooms and arcade
averages 1,000 square feet (92.9 square meters) per lane with a depth of 150 feet (45.7 meters).
W O R L DW
D W I D E HEA DQ UA
U A RTER
R TER S
8100 AMF Driv
Drivee - Mechanicsville, VA
VA 23111 - USA
USA
Tel. (804) 569-1000 - Fax:
Fax: (804) 559-8650 - Toll free 1-866-460-QAMF (7263)
w w w. qub i caamf . com - i nf o @ qub i caamf . com
E URO
UR O PE AN H E ADQ U AR T E R S
Via della Croce
Croce Copert
Coper ta,15 - 40128 Bologna - Ital
Italyy
Tel.+39 051.4192.611 - Fax
Fax +39 051.4192.602
QubicaAMF Bowling Center Planning Guide
BUILDING PLANNING:
The building should be located on the property with thought
for future expansion if property is available. It should be
easily accessible from main traffic arteries with ample
parking facilities (5-7 cars per lane) and entrances adjacent
to the parking area. If possible provide canopies over the
entrances.
BASIC INFORMATION:
1. Number of lanes to be installed.
2. Rows of spectator seats necessary for the location
(optional).
3. Will food or beverages be served on the concourse? If
so, then space will be necessary for tables and chairs
or settees.
4. Will storage for parts, pins and other equipment be in
a separate room at the rear or to the side of the
installation, or in a 1800 - 2400mm (6'- 8') wide aisle
behind the pinspotters?
NECESSARY SERVICE FACILITIES
1. Men's and Women's toilets
2. Locker rooms or areas
3. Control counter
4. Office(s)
5. Maintenance workshop
6. Storage for bowling supplies and materials
7. Checking facilities
8. Bar or cocktail lounge
9. Snack bar, grill or restaurant
10. All-purpose conference or meeting room (optional)
11. Ball, bag and shoe sales and drilling room (optional)
12. Nursery (optional)
DETERMINE SIZE OF BUILDING
A. The width of the building is determined by the number
of lanes. Take the width of the given number of lanes and
add approximately 900mm (3') to each side of the lanes
for aisle space and add the thickness of the two sidewalls.
B. The length of the building will be determined by adding
together the following:
i. The thickness of the wall.
ii. A 1800 - 2400mm (6' - 8') aisle behind the pinspotters
(if no rooms are to be provided for pin, parts and service
storage). If rooms are to be provided then a 1200mm
(4') aisle behind the pinspotters is satisfactory.
iii.The length of the lanes from the back of the pinspotters
to the step-up onto the approach is 25,350mm (83.2').
iv. We recommend that the bowlers' settee area should
be a minimum of 3200 - 3700mm (10.5' - 12').
v. For each row of spectator seats add 1500mm (5').
vi. The concourse should have a minimum of 3650mm
(12') of clear aisle space.
vii. If food or beverages are to be served on the concourse,
1500mm (5') should be added to the concourse
dimension.
viii. The rest of the building should, of course, be large
enough to contain all the services to be included.
ix. As a general rule, plan on 92.9 sq. m (1,000 sq. ft.)
of building area per lane.
PINSPOTTER INSTALLATION
Provide an opening (minimum 2000mm square or 6 square
feet) for QubicaAMF pinspotters at the rear of the building.
Use overhead doors or other suitable style doors to allow
pinspotters to be brought into the building and also allow
for deliveries of pins and other merchandise.A 1200mm
(4') passageway must be provided behind the pinspotters
(see above). We suggest that pinspotters and the service
area be painted. For repair work one or more work benches
should be installed in a workshop.We recommend a vice
and appropriate electrical outlets for tools.
Also provide electrical outlets on the rear wall for cleaning
and other repair purposes.These areas should also be
heated in winter.
AUTOMATIC SCORING
BOWLING LANE WIDTH TABLE
Number
of lanes
Width
Feet - Inches
2
11' - 5 7/8"
3.502
4
22' - 7 1/4"
6.890
6
33' - 8 5/8"
10.277
8
44' - 10"
13.665
10
55' - 11 3/8"
17.053
12
67' - 3/4"
20.441
14
78' - 2 1/8"
23.828
16
89' - 3 1/2"
27.216
18
100' - 4 7/8"
30.604
20
111' - 6 1/4"
33.992
22
122' - 7 5/8"
37.379
24
133' - 9"
40.767
26
144' - 10 3/8"
44.155
28
155' - 11 3/4"
47.542
30
167' - 1 1/8"
50.930
32
178' - 2 1/2"
54.318
34
189' - 3 7/8"
57.706
36
200' - 5 1/4"
61.093
38
211' - 6 5/8"
64.481
40
222' - 8"
67.869
Meters
Most new bowling centers built today elect to install
automatic scoring systems. These can incorporate fully
computerized business systems which not only run all the
essential bowling programs such as tournament formats
and league programs but also automatically track, audit
and record all the cash takings and business activity of the
center.
QubicaAMF offers a choice of fully upgradable automatic
scoring systems from self-contained monitors built into the
free-standing bowler's terminals at lane level, to overhead
monitors, requiring a steel support beam to be built into
the structure of the premises, or a combination of both. A
representative will be pleased to explain the relative
advantages of each style and advise you of the structural
and electrical requirements.
42
233' - 9 3/8"
71.257
44
244' - 10 3/4"
74.644
46
256' - 1/8"
78.032
48
267' - 1 1/2"
81.420
50
278' - 2 7/8"
84.807
52
289' - 4 1/4"
88.195
54
300' - 5 5/8"
91.583
HEATING AND AIR CONDITIONING
56
311' - 7"
94.971
58
322' - 8 3/8"
98.358
60
333' - 9 3/4"
101.746
Air conditioning is a necessity in hot climates and the
heating/AC system should be designed to maintain a
constant 21 - 23 degree centigrade (69°- 73° F)
temperature with a relative humidity of 35% - 45%.
NEW CENTER DEVELOPMENT
Trust your vision to the experts at QubicaAMF
O’Learys Bowling
Malmo, Sweden
16 Lanes
New Center Development
Trust your vision to the experts at
QubicaAMF
Table of Contents
2
Cover: Courtesy of Cinebistro Lanes, Hampton, VA, USA, 10 lanes
QubicaAMF 4
Why invest in bowling? 6
Why choose QubicaAMF? 8
A venue for every vision 10
Family Entertainment Center 12 - 13
Family Entertainment Center Highlights 14 - 17
Boutique Center 18 - 19
Boutique Center Highlights 20 - 23
Hybrid Entertainment Center 24 - 25
Hybrid Entertainment Center Highlights 26 - 29
Traditional Bowling Center 30 - 31
Traditional Bowling Center Highlights 32 - 33
New center locations all around the world 34 - 35
3
High Rollers Luxury Lanes and Lounge
Mashantucket, CT, USA
20 lanes
QubicaAMF
The evolution of bowling excellence.
QubicaAMF is the world’s premier provider of innovative,
high-quality bowling products and solutions. An experienced
partner, QubicaAMF has a strong tradition of excellence and
technological innovation.
AMF
AMF Bowling Products began in 1900 as the American Machine
and Foundry, manufacturer of industrial equipment. They
were also inventors of the automatic pinspotter in 1946, which
launched a series of creations that took the bowling industry
by storm, including HPL Synthetic Lanes and AMFLite II pins.
Qubica Worldwide
Qubica started in Italy, in 1993, and quickly won international
acclaim developing products sought by centers and players
alike. Leveraging their in-depth knowledge of automatic
scoring and bowling management software, they soon brought
the world BES—the first and only comprehensive bowler
scoring and entertainment system, currently used in premier
centers around the world.
Today’s QubicaAMF
In 2005, Qubica Worldwide merged with AMF Bowling Products
to form QubicaAMF. And now we’re one of the most respected
bowling products manufacturers on the planet with:
• Over a century of combined experience
• More than 600 employees internationally
• The largest R&D team in the industry
But what really sets us apart? Relentless passion. An unrivaled
global outlook. A progressive mission for the future. And an
unwavering devotion to your success.
4
5
Rule 3
Pickerington, Ohio, USA
18 lanes
Why invest in bowling?
A simple enough question. Fortunately, we
have some straight answers you’ll find very
compelling.
Bowling is an anchor attraction with universal appeal that
brings a range of consumers from juniors to seniors, amateurs
to professionals. And it’s one you can activate with a mix of
attractions and themes. Indeed, people from around the globe
view bowling as a destination activity offering year-round fun,
day or night, in any kind weather.
So, any way you look at it, bowling’s appeal translates into to
a tremendous and ever-increasing customer base you can tap
into.
Here are the facts:
•Worldwide bowling installations include more than 210,000
lanes in 12,000 centers
•Internationally, more than 100 million people in over 95
countries bowl at least one game a year
•There are more than 5,000 bowling centers in the United
States alone
•Bowling is America’s top participatory sport, with 70 million
fans playing at least one game annually
That’s information you can take to the bank—and build a
business on.
6
* National Sporting Goods Association and the Bowling and Billiards Institute of America
7
Jupiter Bowl
Park City, Utah, USA
16 lanes
Why choose QubicaAMF?
Bowling is a stable and profitable cash
business.
Requiring little or no inventory, and allowing for maximum
use of space and capital. These investments also have no
receivables, potentially producing a return in less than four
years.
It’s also true that:
•A well run center can generate up to 40% operating cash
flow
•After the initial investment a new bowling center requires
minimal working capital
• The bowling business holds up even in a shifting economy
Why choose QubicaAMF?
Many reasons. First and foremost, because we’re the experts.
And we bring over fifty years of international experience to
the game of bowling.
Or consider our acclaimed quality and innovation. Together
with the largest R&D team in the business, they ensure
QubicaAMF solutions deliver strong equipment value and
sound investment performance.
We’re a global leader, and your local partner. We have sales
offices in 15 countries and distributors in every corner of
the world. And we continue impacting the success of 10,000
installations in over 90 countries.
Finally, just as we build centers that reflect the individual
tastes and objectives of their owners, we’re committed
to forming close long-term partnerships. As your venture
unfolds, you can trust QubicaAMF to honor commitments,
provide a succession of great ideas, along with prompt service
and dedicated support
8
9
A venue for every vision
Why do people find bowling so appealing?
At QubicaAMF, we believe it comes down to four essential
elements:
• Competition
•Recreation
•Entertainment
•Socialization
QubicaAMF’s Unified Approach
Drawing on our deep industry knowledge, and depending
on your vision and budget, the center we build for you takes
all four customer motivations into account, incorporating
features and attractions proven to help people:
• Compete in exciting open, league or tournament play
•Pursue a healthy lifestyle by staying active and engaged
•Have fun bowling, playing games, or eating and drinking
•Simply relax and enjoy themselves or others
Combined with bowling’s natural business benefits, cashbased income, no receivables, low inventory, plus high ROI
and operational cash flows, it adds up to a can’t-miss formula
for your success.
A Venue For Every Vision
Convinced of bowling’s universal business and customer
appeal, just as we are? If you haven’t already, maybe it’s
time to think about the type of center you want to develop.
The good news is, there are many options depending on the
market segments you want to pursue. And we’re experts at
building them all.
10
Picture courtesy of Cinebistro Lanes Hampton, VA, USA, 10 lanes
11
Z-Bowl
Mebane, NC, USA
18 lanes
Family Entertainment Centers
By definition, Family Entertainment Centers (FECs) tailor their
services to both genders, including a wide range of age groups.
They feature a multitude of attractions, such as mini-bowling,
arcade games, laser tag, go-carts, bumper cars and video
games.
Plus, they often offer child-friendly play areas, and also
have facilities for birthday parties, which make a substantial
revenue contribution.
12
13
Family Entertainment Center Highlights
JoyVillage
Roma, Italy
14 lanes
Redemption Desk
Arcade
Mini-Karts Area
Highway 66 Minibowling and Billiards
14
Arcade
Bowling and On-Lane Redemption System
15
Front Desk with MMS Monitors and Conqueror Pro
Highway66 Scaled Down Bowling
Redemption Desk
Family Entertainment Center Highlights
The Clubhouse
Statesboro, GA, USA
24 lanes
Clubhouse Suites Private Party Room
Restaurant & Bar Area with Lifestyle Furniture
16
17
Brooklyn Bowl
New York, USA
16 lanes
Boutique Centers
Boutique Centers blend bowling, music and socialization,
where the atmosphere and up-scale food and beverage
offerings play a significant role in terms of revenue.
Offering a hip and energetic environment, they frequently
cater to young adults and adults.
Tenpin bowling and/or mini-bowling dominate the
entertainment side, although other attractions are often part
of the mix as well.
The world’s first leed certified bowling center Pinspotters
use 75% less energy than a typical pinspotting machine*
*
18
Http://www.Brooklynbowl.Com/info/green-commitment/
19
Bowler Entertainment System with Fly Bowler Consoles
Boutique Center Highlights
Absolutely Ten Pin
Slough, UK
18 lanes
XLi Pinspotter
20
House Balls & AMFlite II Pins
Masking Unit & SPL Lanes
Premium Rental Shoes
Quest Trojan Ball Rack
with House Balls
21
Sette Area, Fly Bowler Consoles & Stylish Black Finishing Options Ball Return
Boutique Center Highlights
High Rollers Luxury Lanes and Lounge
Mashantucket, CT, USA
20 lanes
Billiards with MMS Multi Media System
Lounge Bar
VIP Area
SPL Lanes and Video Mask
22
23
Bowling Lounge MG
Monchegladbach, Germany
20 lanes
Hybrid Entertainment Centers
As the industry evolves, new trends and business models are
emerging. And Hybrid Centers are the result.
Traditional centers are trending towards incorporating a wider
variety of attractions, creating a hybrid concept combining
elements of FECs, a model that might offer league play Sunday
through Wednesday, refocusing on open play and/or family
entertainment the rest of the week.
Yet this hybrid concept might also blend the FEC and boutique
business models, including a variety of activities in conjunction
with bowling, still the anchor attraction. As a social opportunity
for adults and young adults, upscale food and beverage sales
provide a large part of the revenue.
24
25
Entrance with MMS Multi Media System Monitors
Hybrid Center Highlights
O’Learys Bowling
Malmo, Sweden
16 lanes
BES with Smile Arch Bowler Consoles
26
Light and Sound System
SPL Lanes
Video Mask
Profile Ball Return
27
Stylish Black Finishing Options Ball Return & Fly Bowler Consoles
Hybrid Center Highlights
Jupiter Bowl
Park City, Utah, USA
16 lanes
MMS Multi-Media System provides greater customer satisfaction
Restaurant
Billiards Area
VIP Lanes
28
29
The Meadows
Washington, Pennsylvania, USA
24 lanes
Traditional Bowling Centers
Traditional bowling centers are the most common and diverse
of all models.
As the name suggests, bowling is the core business and main
source of revenue, typically about 70% of total income, with
leagues & tournaments and open play contributing equally.
Because bowling is so prominent, most offer only a limited
number of other attractions, such as billiards and video
games. And it’s for this reason that restaurants, if present, get
a smaller share of the limelight. Pro shops are usually present
in type of center.
30
31
Traditional Bowling Center Highlights
Mountain Run
Culpepper, Virginia, USA
18 lanes
Bowler Entertainment System
Waiting List through MMS Multi-Media System and
Quest Lifestye Furniture at the Bar
Lounge Bar Area
Entrance and Front Desk
XLi Pinspotter
32
33
MSC, La Splendida, Highway66
HippoBowling, Ekaterinburg, Russia, 12 lanes
Incredible Dave’s, Lousville, USA, KY, 12 lanes
CJ Barrymores, McComb, Michigan, USA, 10 Lanes
Anaheim 300, Anaheim, CA, USA, 41 lanes
IPic Bayshore, Bayshore, WI, USA, 11 lanes
NI-BOX, Monaco, Principality of Monaco, 8 lanes
Ozone Bowling, Islazul, Spain , 28 Lanes
Atoll Bowling, Rotterdam, The Netherlands, 12 lanes
Bluefusion Entertainment, Marion, OH, USA, 22 Lanes
Bowling Club, Zagreb, Croatia, 32 Lanes
Bowling Beziers, Beziers, France, 20 lanes
Funtech Dammarie, Dammarie, France, 24 lanes
Bowlin Lounge, Villars-sur-Ollon, Switzerland, 6 lanes
Lalandia, Billund, Denmark, 10 lanes
New center locations all around the world
Planet Fun, Charlotte, North Carolina, USA, 32 Lanes
35
CAT-NCP-2011
WORLDWIDE HEADQUARTERS
8100 AMF Drive - Mechanicsville, VA 23111 - USA - Tel. (804) 569-1000 - Fax: (804) 559-8650 - Toll free 1-866-460-QAMF (7263)
EUROPEAN HEADQUARTERS
Via della Croce Coperta, 15 - 40128 Bologna - Italy - Tel.+39 051.4192.611 - Fax +39 051.4192.602
www.qubicaamf.com - info@qubicaamf.com
Technical specifications subject to change without notice - Images shown are for illustration purpose only and may differ from actual products
Bowling.
Your investment.
Our passion.
New Center and ModernizatioN Products
Innovations that keep your business rolling
QubicaAMF New Center
and Modernization Products
Table of Contents
2
Introduction 4
Scoring & Management Systems 6
Pinspotters 24
Lanes & Lanes Accessories 32
Front End Products 42
Furniture 56
Mini Bowling
66
Smart Ball System & Rental Shoes
70
Pins 74
3
QubicaAMF
Unlimited Possibilities.
Attracting people of all ages, from all around the world,
bowling continues to be a popular pastime—and a profitable
business.
QubicaAMF has everything you need to transform your facility
from a place to throw strikes and make spares—to a preferred
destination.
Whether you’re opening a new facility, or modernizing an
exisitng one, you won’t find a better partner than QubicaAMF.
No other company offers the breadth of products and
solutions, or depth of experience. And no one knows how to
make your dreams a reality quite like we do.
Take a close look at our:
• Advanced scoring and multimedia systems designed to
entertain every customer type
• Center management systems to improve your efficiency
and profitability
•The most durable and entertaining lanes to suit your
business model
•The most intelligent and reliable pinspotters on the market
to speed play and reduce maintenance costs
•High-quality front end equipment and furniture to make
playing more pleasurable for your bowlers
•House balls, rental shoes and pins that deliver comfort and
record-setting scores
•A great mini-bowling solution to up your revenue-persquare-foot
Turn to QubicaAMF to keep your business rolling.
Proud supporter of
4
5
SCORING AND CENTER
MANAGEMENT SYSTEMS
Our applications work together—to set
your business apart.
Run your operation with pinpoint accuracy and efficiency. Dazzle
customers with unique environments, games and stunning
visuals. Boost return business by rewarding your best players.
Offer a unique experience with every visit. Make your birthday
parties something they’ll tell their friends about.
QubicaAMF makes all this possible—and more.
Consider our:
•Bowler Entertainment Systems (BES)
• Conqueror Pro and Conqueror Universal Management Systems
• Multi-Media Systems (MMS)
• Trouble Call Systems (TCS)
• AccuVision LCD Monitors
• Themed Birthday Party Solution
• Player’s Club Loyalty Solution
• Web Reservations Solution
• Your Lane, Your Way Solution
6
Mike Aulby,
Owner,
Arrowhead Bowl, IN
Randy Thompson,
Owner,
Plaza Lanes Family
Sports Complex, IA
“We now have the opportunity to offer our
customers a unique bowling experience every
time they visit our
center.”
“Our projections for fall leagues appear to
be even so far with last year (1,785 bowlers)
however, our open bowling has been on
a continual 20% monthly increase since
installing BES.”
7
CONQUEROR PRO
The world’s most scalable, upgradeable and fully integrated bowling center
management system.
Running a bowling center or Family Entertainment
Center (FEC) can be incredibly complex. To be
successful you need visibility into your entire
operation, and the tools to take control. You need
Conqueror Pro from QubicaAMF.
Conqueror Pro gives you total control—from security
to pricing to lane control. You can control every
aspect of your business, even when you’re not
there. It lets you recognize and reward your bowlers,
simplify transactions and reduce wait time. But
most important, it empowers you to build customer
relationships, and your business.
Conqueror Pro delivers:
• A complete center management system
• The ability to control every aspect of your business,
with one integrated system
• Automatic internet updates
Frequent Bowler Tracker
Conqueror Pro tracks and reports purchases and play
habits, offering a powerful tool to build profitable
customer relationships. Plus, features like gift card
and member point collection management help
reward loyalty and promote repeat visits.
Advanced Reservations
Through real-time interaction with lanes, plus the
ability to manage deposits and payments, our fully
integrated electronic booking system gives you the
power to maximize lane usage—and profits.
Lane Control
Our Lane Management module talks to your
reservation system, waiting list, POS and more. So
you’ll see the full status of your center at a glance—
and have complete control at your fingertips.
Bowling Modes and Dynamic Pricing
Features & Advantages:
Total Integration
From lanes to employees, remote center management
to customized setup, all Conqueror Pro modules are
fully integrated so you can deliver a complete nonstop bowling experience to your customers—with
total peace of mind.
Seamless Point of Sale (POS) Transactions
Conqueror Pro’s user-friendly interface and total
integration ensure customers can enjoy attractions
across your entire center with a single bill at
checkout—making it easier for them to spend more
in your facility.
8
Stop worrying if your staff is offering the right
promotion at the right time. Conqueror Pro lets you
link price keys and lane options to specific times
or days of the week, and present unique deals for
holidays and special events.
Automatic Internet Updates
An industry-first, Conqueror Pro can ensure your
modules are running all the latest enhancements by
downloading updates right off the internet. It’s one
less thing for you to worry about.
Remote Center Management
Manage your center even when you’re not there—
with Conqueror Remote, which gives you secure
system access through any internet connection.
9
CONQUEROR UNIVERSAL
Build a more profitable future with your existing scoring system.
Want to harness the power and potential of
Conqueror Pro without changing your existing scoring
system? You can with Conqueror Universal. It’s a
great step toward modernizing your center. And it’s
an investment that stays with you as you grow.
Enjoy:
• The management power of Conqueror Pro
• Compatible with many legacy scoring systems
• Total security and control to run your business the
way you want to
Features & Advantages:
Conqueror Universal provides many of the same
modules as Conqueror Pro, like—
Plus, Conqueror Universal offers these great benefits:
Compatible With Legacy Scoring Systems
Conqueror Universal is compatible with many legacy
scoring systems, including BOSS, AccuScore XL,
AccuScore Plus, AccuScore I and II, MagicScore, and
Brunswick AS -80 and AS -90. No other system offers
such wide compatibility. (Coming soon: Brunswick
FrameWorx)
Multi-Center Functionality
If you’re a multi-unit operator working with a variety
of scoring, management and POS systems, Conqueror
Universal lets you use the same management system
across your entire organization. Your headaches will
subside, and your operational efficiency will soar.
•POS Seamless Transaction
• Frequent Bowler Tracker
•Advanced Reservations
•Bowling Modes and Dynamic Pricing
•Automatic Internet Updates
• Remote Control and Configuration
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11
BOWLER ENTERTAINMENT SYSTEM
Discover the world’s only complete Bowler Entertainment System.
More than a scoring system. Our Bowler Entertainment
System (BES) is a powerful marketing tool that truly
transforms your center by providing an array of
themed environments and on-lane entertainment
including three-dimensional sights, sounds and
amazing animations.
With 18 environments and 17 different games, you
can provide a fresh, unforgettable experience for your
customers every time they visit your center, every
game they bowl. From families to teens to seniors
to league and tournament bowlers, kids to adults,
BES offers something for everyone. It’s designed to
drive repeat visits and an increased number of games
bowled. And, it’s available only from QubicaAMF.
BES delivers:
• Unmatched on-lane entertainment for every
market segment
• Modularity, scalability and upgradability—to grow
with you as your business grows
•The cinema-like video and sound quality your
customers expect
Features & Advantages:
An Unmatched Variety of On-Lane
Entertainment
Unlike other systems, BES provides 35 environments
and games to choose from. Including Classic Games
like No Tap, 3-6-9, Best Ball, Low Game and more.
Plus, global games involving bowlers from multiple
lanes in a combined entertainment experience,
including Sledge Hammer, Rocky Road Race and Lucky
Train. Not to mention several Skill Games and Special
Event Games like Christmas Joy and Birthday Wheel.
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Seamless Integration
Driven by our Conqueror Pro management system, BES
is fully integrated with all other QubicaAMF systems, like
On-Lane Redemption, TCS and MMS, offering a multitude
of options to enhance your operational efficiency.
Cinema-Like Video And Sound Quality
Today’s customers demand high quality animation,
video and graphics like they see in the best video
games and feature-length films. They get this with BES.
Modular And Upgradeable
QubicaAMF has continuously improved BES since its
launch in 2002. Thanks to a modular and upgradeable
structure, it’s designed to grow with you. Plus, with
new themed environments and on-lane games in
the pipeline, it ensures your center will remain a fun
destination for years to come.
Advanced TV Capabilities
BES provides full TV capabilities, easy integration with
QubicaAMF AccuVision monitors, along with lane-by-lane
multi-channel management. What’s more, you’ll enjoy
complete freedom to control it all from the front desk.
Industrial-Strength Design
BES is no PC. It’s a robust system designed to deliver
the highest performance in the tough curtain wall
environment 24/7, with the lowest risk of interruption.
Powered by a tailored version of the Linux operating
system, it’s built to our demanding specifications and
uses no third-party software.
Zero Moving Parts
Providing superior reliability, BES has no hard drive, no
delicate moving parts, and requires no fan to keep it
from overheating. So you can count on fun, excitement
and performance—day after day.
13
QUBICAAMF SOLUTIONS
Themed Birthday
Solution
The Themed Birthday Party Solution offers a unique
experience that ties to the Bowler Entertainment
System. Kids can choose from an Oceano, Prehistorica
or Fairy Tales theme on the table and see the same
graphics on the lanes! They even get to take home
a Fun Box with an interactive CD reminding them to
come back to your center again soon.
Our Themed Birthday Party Solution includes:
•Attractive center marketing materials and
tableware kits
• Party Host Success Training Guide
• Manager’s Training and Procedures Manual
• QubicaAMF Themed ‘Fun Boxes’ for each child
• Parent ‘Survival’ Guide
• Website Showcase
• QubicaAMF marketing training and support
Players Club
Solution
Your Lane, Your Way
Solution
The Your Lane, Your Way (YLYW) Solution lets players
choose their on-lane themed environment every game
they bowl, every time they visit—for guaranteed fun.
So, they’re likely to bowl more games and come back
more often. With YLYW in your center, why would
they go anywhere else?
This innovative Solution includes:
• Center marketing kit with posters, table tents,
promotional buttons and more
• Manager’s Training and Procedures Manual
• Website Showcase
• QubicaAMF marketing training and support
Web Reservations
Solution
Rewarding customers for their loyalty is one of the
best ways to keep them coming back. And Players Club
lets you do exactly that. A complete loyalty program,
Players Club allows you to offer points customers
can redeem for Play Cash, Gift Cards or themed
merchandise in your center.
Save them time and give your customers what they
want: anytime, anywhere convenience. Integrated
with your existing web site, the Web Reservations
Solution lets you book, collect payment and drive
promotions all online, 24/7, 365 days a year.
The Solution includes:
• Center Marketing Kit with posters, table tents,
direct mail and more
• Manager’s Training and Procedures Manual
• Website Showcase
• QubicaAMF marketing training
and support
• Center Marketing Kit with posters, table tents,
direct mail and more
• Players Club Cards and Merchandising Kit
• Website Showcase
• QubicaAMF
marketing training
and support
Dottie San Martin,
General Manager,
University Bowl, TX
“Players Club is great for customer
relations. It shows our customers how
much we appreciate their business.”
The Web Reservations Solution includes:
John Losito,
Owner,
Sun Valley Lanes, NE
“I will have generated enough direct
income from online reservations to pay
for the Web Reservation Solution in 6
months...and that’s during our slower,
summer months.”
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BOWLAND
Give your bowlers more, for less.
If you’re looking for a smart long-term scoring solution
at a budget-friendly price, the search is over.
Infused with QubicaAMF expertise, Bowland is an
easily upgradeable system powered by field-proven
proprietary software. Combined with an industrial
strength hardware design, it offers the stability and
reliability that builds great bowling centers. Yours!
Features & Advantages:
Rich Graphical Content
Bowland offers over 300 “three-dimensional”
animations, with games featuring brilliant colors,
motion, shadows and sound. In short, it delivers big
on entertainment without the big price tag.
Seamless Integration
Bowland offers:
• Excellent versatility with a host of in-demand
games
• Proven QubicaAMF quality and reliability
• Superb overall value and a great ROI
Bowland integrates seamlessly with other QubicaAMF
products like MMS and TCS—which can be added
at anytime. And it also supports all Conqueror Pro
features. It’s the smart way to start down the road to
growing success.
Versatile Supported Formats
Bowland supports ten pin, five pin, duck pin and
candle pin formats.
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17
MULTI-MEDIA SYSTEM (MMS)
TROUBLE CALL SYSTEM (TCS)
Our Multi-Media System (MMS) lets you deliver
a wealth of real-time information to monitors
throughout your center. In-center marketing to
grow your business. Information to keep customers
updated and let them know when to go to their lane.
Real-time scores to keep the excitement going. All
help to enhance customer service and your center
management.
Can a pinspotter stop become the start of stellar
customer service? With the Trouble Call System (TCS)
from QubicaAMF it can.
Keep customers informed from anywhere in your center.
Our Multi-Media System offers:
• Price Menus
• Advertising Displays
• Waiting Lists
• League & Tournament Standings
• View Any Lane
• Strike Challenge
• Total Integration with Conqueror Pro
• Up to 5 Independent Video Outputs
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Improve customer service and operational performance.
The moment there’s a pinspotter problem, TCS
automatically alerts the mechanic’s wireless phone,
and the front desk, with an exact error message.
During the repair, the customer stays informed
through the overhead monitors. As soon as the repair
is complete, the customer is notified and can begin
bowling again—problem solved.
POSSIBLE SOURCE OF ERROR
PINSPOTTER
FRONT DESK
MECHANIC
ERRORS ENTER THE SYSTEM AND SIMULTANEOUSLY THE SYSTEM NOTIFIES
THE MECHANIC
FRONT DESK
TCS benefits include:
•Less customer frustration
• Full access from wireless phone
• Proactive management of the pinspotters increasing
games-per-hour ratio
• Thorough error detection and tracking capability
PLAYER CONSOLE
The TCS
contacts
the mechanic
via
his wireless
handset
Front Desk is
advised that an
error has been
detected on a
certain lane.
All details about the
detected error, lane,
source, and total
downtime are saved
in the TCS database
THE CUSTOMERS
Via the scorer
monitors, customers
are advised that
an error has been
detected.
Customers are
advised that
the mechanic is
working on the
issue.
Customers are
advised that it’s
okay to continue.
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System Hardware
ON-LANE REDEMPTION
Unique in the bowling industry, QubicaAMF develops
all our own hardware for the systems we sell. This
approach gives us full control over the engineering,
software design and production process. And it gives
you the reliability, stability and longevity you need to
keep your business going—and growing.
Redemption games are increasingly popular among
today’s youth and open play bowlers, and are shown
to increase key areas of your business including party
business and F&B sales, along with open play bowling.
Driving your business, one ticket at a time.
The On-Lane Redemption system by QubicaAMF was
designed to integrate with the Bowler Entertainment
System and Conqueror Pro Management System,
to provide a complete, customizable solution for
managing your bowling center redemption activity.
It’s a perfect complement to your existing redemption
solution.
Consoles
QubicaAMF consoles have it all: sophisticated styling,
space-saving designs and supreme durability. So they
work hard, play hard and make a great addition to
your center.
Choose from:
• Micro I, Micro II and Micro Axe consoles
• Fly console
• LCD touchscreen-based Smile Arch and Smile Axe
On-Lane Redemption delivers:
• Increased revenue—driving customers to stay
longer in the center, with more games bowled
and increased F&B expenses
• Easy operation
• Full integration with QubicaAMF
systems, including TCS
Features & Advantages:
Total System Integration
To give you more revenue opportunities with fewer
headaches, this system integrates with our Conqueror
Pro management system, and can issue tickets linked
to all bowling games or events managed by BES. It
also ties into our Trouble Call System (TCS), advising
technicians and the front desk when a problem occurs,
or if tickets need to be reloaded.
Smart Operation
Our On-Lane Redemption system is well designed,
fully automated and totally convenient. It holds 4,000
tickets, which means fewer visits from the front desk.
And it’s also equipped with an LED that shows
operational status.
Scott Devers,
Mike Aubly’s Arrowhead
Bowl, IN
“We have seen a large increase in
bowlers using On-Lane Redemption,
then going directly into the game
room to spend more time and money.
Adding On-Lane Redemption is one
of the best decisions we have ever
made!”
MICRO I
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MICRO II
FLY
SMILE ARCH
SMILE AXE
Full Payout Control with Detailed
Reporting
Our On-Lane Redemption system also lets you set
the equivalent value for tickets, and evaluate payout
percentages versus revenue and much more. It puts
you in control.
MICRO AXE
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QUBICAAMF
ACCUVISION LCD 32”
Single wall mounting**,
One monitor application,
Two monitor application,
Three monitor application.
Single wall mounting**,
QUBICAAMF
*** One monitor application,
ACCUVISION LCD 42”
Two monitor application,
Three monitor application.
If you wish, you can also install your own standard, LCD or plasma TVs or
projector displays. BES is compatible with a variety of common video formats,
and works with the majority of LCD and plasma screens on the market today.
(Note: Bowland requires the use of an RGB video input.)
* Features and technical specifications may differ from actual
product depending by countries
** Available only in the Americas
*** LCD 40” and 46” in the EMEA countries
ACCUVISION LCD MONITORS
Make a big production out of everything with new LCD monitors.
QubicaAMF AccuVision LCD monitors are designed to
dazzle and delight your players in ways others simply
can’t. Our AccuVision monitors are commercial-grade
displays built exclusively for the bowling industry.
Custom engineered to work seamlessly with all of our
scoring systems, they make sure your customers get
stunning video quality and stay entertained.
AccuVision monitors offer:
•Stunning video quality that lasts for years
• Multi-monitor flexibility and creativity
Features & Advantages:
Advanced Functionality
offer video source and full channel selection, volume
level control, along with multi-lane monitor selection
and control.
Complete Flexibility
AccuVision monitors let you do it up big. Consider a
triple-overhead arrangement with the middle monitor
displaying ads, in-center promotions, TV shows,
league or tournament information, or our unique
global games.
QubicaAMF Installation and Support
Get professional, hassle-free installation and support
directly from QubicaAMF. We don’t want your
customers to miss a single exciting moment.
Along with power on/off, AccuVision LCD monitors
LEGACY PROGRAM
Small change, big impact!
QubicaAMF offers three smart options when
upgrading to new monitors—one just right for your
center, your vision, and your budget:
A Complete Upgrade Package
Get maximum entertainment value—and a great
deal—by purchasing our stunning AccuVision LCD
monitors, video conversion kits and supporting
brackets together.
from being distracted by a “jungle” of overhead wires
and hardware. Our special brackets and enclosures
provide a clean display.
Video Conversion Kit And Support
Brackets
Buying your own monitors? Get our Video Conversion
Kit by itself to ensure you’ll get the utmost from
your scoring system—including drink light and sound
support, automated power on/off, plus enhanced TV
control2.
Keep your center from looking cluttered after
purchasing your own monitors. Our Video Conversion
Kit and Support Brackets1 will keep your bowlers
Video Conversion Kit Only
1 Support brackets are compatible with most brands of monitors.
2 Applicable only to scoring systems offering these features.
22
AccuVision LCD monitors are not available in all markets, in which case products of equivalent quality and features will be available.
Dimensions and configurations may differ from those shown.
23
Pinspotters
Record speed. Unmatched Reliability.
Smarter Intelligence.
Pinspotters do much more than their name implies. They impact
the efficiency of your operation, set the pace of play, and drive
the overall satisfaction of your bowlers.
So make sure you go with QubicaAMF.
Designed with fewer moving parts to reduce wear and
maintenance, our XLi technology is the industry standard
for excellence. Built using state-of-the-art manufacturing
techniques, it delivers more games per hour, intelligent, trouble
free operation, plus lower energy consumption—frame after
frame, day after day.
We have a solution to meet your specific needs:
• 90XLi Pinspotter
• XLi Factory Reconditioned Pinspotter
• 90XL Factory Certified Select Pinspotter
• XLi Pinspotter Upgrade Kits
• TMS Ten Pin Pinspotter
Rod Harmon,
Facility Manager,
Thunder Bowl #1, IN
“The new XLi Technology has changed the
way mechanics interact with these machines.
With new functionality and features, fewer
moving parts and more computerized
technology, our work is so much simpler and
easier.”
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Charles Sullivan,
Owner,
Strike City lanes, AL
“I did a lot of research before choosing
the 90XLi over other machines. People
that had experience with your machines
and your competitor’s machines preferred
QubicaAMF machines time and time again.
I must say, so do I.”
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90XLi PINSPOTTER
Setting in the industry standard for smart, reliable performance.
The 90Xli stores 20 pins and is always
ready to spot a new set of pins.
The 90XLi out of range pin area is 1.44
times greater than competing machines,
so manual respots are rare.
More reliable, intelligent and innovative than any other
machine available. With self-monitoring and adjustment,
easy-to-follow diagnostics, and an informative bank of
light towers, the 90XLi delivers superior performance to
drive your operation and increase your profitability.
Dual Pit Lights
Look for:
This advanced pinspotter feature is ideal for
entertainment bowling businesses. When set in this
mode the pinspotter ignores off-spot pins and goes
directly into second ball, speeding up the game and
reducing potential for bowler interruption.
•A smart design with fewer parts than the competition
• Energy efficiency to save you money
• Quiet operation
• The world’s quickest strike cycle—50% faster than the rest
Exclusive QubicaAMF Advancements
—like Smart Cycle, which goes into second ball without
cycling when bowlers throw a strike, gutter ball, or
down the seven or ten pin only; a Gripper Ball Lift, which
returns the ball to the bowler even under the heaviest
oil conditions; and our 20-Pin Durabin storage system to
reduce operational costs.
Advanced Safety Features
—like the Safety First Ball Trigger, which halts operation
if something other than a bowling ball moves under the
machine; or Emergency E-Stops for quick shutdowns in
case of an emergency.
Easy Diagnostics
Because fast resolutions save time and money, if the
90XLi detects abnormal events it alerts your mechanic
and immediately shows the issue on an LCD display.
01
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02
Table Reverse Capabilities
High Out-of-Range Pin Tolerance
Features & Advantages:
The 90Xli has a sleek,
unimposing
low profile
For increased efficiency, the 90XLi automatically
switches from white to black light right from the front
desk.
03
Pins sliding out of range can lead to interrupted play
and frustrated technicians. But the 90XLi has a higher
tolerance in this area than leading competitor machines.
It’s a difference you’ll appreciate every day.
01 90XLi uses an LCD diagnostic display and incorporates
machine light towers to alert mechanic of a possible
bowler interruption before bowler is aware.
02 Front desk control unit offers easy to use menus and realtime status display.
03 Handheld unit with LCD display provides mechanic
chassis control at front of the machine.
04Using dual sensors the XLi Safety First ball detector
accurately calculates ball speed and adjusts machine
start time.
05Positive Ball Lift with Gripper system always returns balls
to the bowler.
04
05
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Factory Certified
Select Pinspotter
Factory Reconditioned Pinspotter
More than a piece of machinery, total peace of mind.
What’s the next best thing to having a brand new
XLi pinspotter operating in your center? Having a
high-quality XLi Factory Reconditioned Pinspotter.
These are the finest reconditioned pinspotters you
can get. Period.
If you are looking for a more affordable way to get a
pinspotter with XLi technology then look no further
than the XLi Factory Reconditioned Pinspotter!
AFTER
Machines are stripped down to
the bare frame to detect any metal
fatigue.
We use only top-quality genuine
QubicaAMF parts in the rebuilding
process.
BACK END
BEFORE
front end
QubicaAMF certified technicians strip the
machines down to the frame, clean, inspect,
lubricate, and replace all missing and worn items.
New XLi components are installed on the machines—
motors, gearboxes, chassis, wiring. Finally, they are
adjusted and set to factory specifications and tested
for proper operation.
Factory Reconditioning Process
A reliable, affordable pinspotter
solution.
We choose only the top pre-owned machines to start.
We inspect, clean and rebuild them from the frame
up, then adjust them to factory settings and test
thoroughly. The result is pure QubicaAMF quality—
and one smart investment.
Expert Reconditioning
We start with only the best pre-owned 82-90XL
pinspotters—selected by hand. And all work is strictly
done by our skilled, factory-trained technicians.
QubicaAMF Support
Old wiring and electrical
components are completely
removed.
Our factory-trained technicians
install new XLi components and
refresh wiring.
After your 90XL Factory Certified Select
Pinspotter is installed you’ll have full access
to all QubicaAMF tech support resources.
An Outstanding Warranty
distributor
90XL Factory Certified Select Pinspotters from
QubicaAMF not only offer superior performance but
assurance too.
Our rebuilt distributors include
all the latest QubicaAMF
design improvements.
The ball lift and its components
are inspected from top to bottom.
We add Gripper Kits to the Positive
Ball Lift system for trouble-free
operation.
The old steel bin is removed.
We install our innovative Durabin
for better pin distribution and lower
maintenance costs.
BIN
ball lift
Critical areas like the distributor
are given extra-special
attention.
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29
Pinspotter Upgrades
Give your machines a makeover,
and your operation a big efficiency
boost.
01
The difference between today’s and yesterday’s
pinspotter technology can be dramatic—less
maintenance and pin wear, greater energy savings,
faster strike cycles and happier bowlers. QubicaAMF
has made it easy and cost-effective for you to upgrade
your existing pinspotters and benefit from today’s
pinspotter technology.
Features & Advantages:
Simple Economics
Upgrading your old QubicaAMF pinspotters is a smart,
affordable alternative to buying new equipment. And
you’ll be amazed at the improvement in performance.
QubicaAMF XLi Technology
02
03
Bringing our state-of-the-art XLi Technology to your
82-70 or 82-90 machines means they’ll run faster,
operate more reliably, and cost less to maintain.
Genuine QubicaAMF Parts
It only makes sense. Don’t entrust the efficiency of
your center to anything less than top quality parts
from the people who designed your pinspotters
QubicaAMF.
04
TMS Ten Pin Pinspotter
A simpler pinspotter solution that
delivers big benefits.
Smart and simple, the TMS Ten Pin string machine
is ideal for those business models built on purely
entertainment bowling.
Take full advantage of:
•Reliability brought by decades of experience
• Low maintenance, trouble-free operation
• Simple sophistication that builds profitability
Features & Advantages:
Fewer Moving Parts
Our TMS Ten Pin Pinspotter is engineered using an
absolute minimum number of moving parts—so
there’s less to go wrong.
Easy to Maintain
Due to its simplicity, the TMS Ten Pin Pinspotter is
easy to maintain and does not require the expense of
a traditional bowling mechanic.
Electronic Intelligence
The TMS Ten Pin control chassis provides full diagnostic
capabilities and an LCD display that will quickly show
you machine status.
01 XLi Technology Upgrade for 82-70 Pinspotters
Make your machines more reliable, use less energy, and cost
less to maintain.
02 XLi Technology Upgrade for 82-90 Pinspotters
Make your machines more reliable and cost less to maintain.
03 Durabin Upgrade Kit
Improve you pinspotter with better pin distribution, fewer
parts to maintain, and less opportunity for pin damage.
04 Gripper Positive Ball Lift Upgrade Kit
Ensure the ball is always returned to the bowler regardless
of the oil conditions.
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LANES
Get the ball rolling—and business
booming—with QubicaAMF.
Lively, low-maintenance, high-impact lanes are what differentiate
a thriving, profitable bowling center. So don’t entrust your
success to anyone but the best—QubicaAMF. We’ve been
making the most durable synthetic lanes spanning 4 decades,
with over 50,000 installed worldwide.
Our products deliver the essential elements your business needs
to prosper—optimal ball reaction, more pin falls, higher scores
and happier bowlers.
Consider:
•Superior Performance Lanes (SPL)
• MAD Lanes™
• DurbaBowl Bumpers
• Radaray Foul Detectors
• Express Model B Lane Machine
• Summit S-Series Lane Machine
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SPL LANES
The world’s most durable high-performance lane.
Old high-maintenance wooden and synthetic lanes
can drain dollars from your business, deprive bowlers
of the lively play they deserve, and make them want
to go elsewhere. But there’s a smart alternative.
The world’s most durable synthetic
lane, only SPL Lanes offers:
• Virtually zero lane maintenance expense
• The natural richness of wood
• Explosive pin action for higher scores, and happier
bowlers
• A worry-free long-term investment
Exclusive Features & Advantages:
Unmatched Durability
Superior Scoring Performance!
SPL Lanes are the most consistent, highest scoring
lanes in bowling. They also offer our exclusive
performance glow pattern for visual excitement
and clear targets under black light—without the
distractions or eye fatigue.
With its unique surface finishing that holds oil patterns
better, the UltraSlide textured approach matches the
“play” of wood, and provides a seamless slide area
that eliminates obstructions and the potential for
unsightly wear.
A 100% Satisfaction Guarantee!
SPL Lanes are 100% guaranteed. We have been
supporting our lane installations for 20+ years.
Highest Surface Wear Resistance
Over 39% higher than most, eliminating ball tracks
and poor conditioner adhesion.
Fewer Lane Joints
17% fewer joints than some competitor lanes. Plus,
the first joint is out of the normal ball impact zone.
This minimizes the potential of experiencing joint
damage from ball impacts.
Overlap Pin Deck
Our exclusive design prevents shifting and panel
damage.
Optimal installation
We always replace the worn ball impact section of
your old wooden lane with a new solid
underlayment. This ensures your new SPL lanes will
have the foundation necessary to provide you long,
trouble-free performance.
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Gerardo Pavone
Kingswood Lanes
“Our new SPL lanes are great, and
they are scoring high. The feedback
from our customers has been 100%
positive!”
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MAD LANES
The coolest lanes on earth.
When it comes to glow bowling, the lanes you choose
can create major excitement, attracting and keeping
players coming back for more fun.
MAD Lanes, the only glow bowling
product offering:
•Unique high-impact visuals to bring in new and
repeat business
•Great bottom-line durability
•Performance features competitive bowlers will
love
•A worry-free long-term investment
Great Performance For Your Players!
The distinguishable MAD board line pattern helps
players aim and target better so they knock down
more pins. A textured approach closely matches the
“play” of a real wood, for less “sticking” and a better
bowling experience. Plus, its seamless slide area
reduces disruptions, tripping, and unsightly wear over
time.
A 100% Satisfaction Guarantee!
In the event of a claim we’ll always replace the entire
panel. And it’s guaranteed to match.
Exclusive Features & Advantages:
The Best Visual Impact In Bowling
Unique, vibrant MAD designs deliver an exciting onlane experience bowlers will love, and the patterns
continue onto the approach for extra fun. Plus,
you can mix two different glow patterns to bring a
distinctive look to your center.
Exceptional Durability!
No Joint In Ball Impact Zone
—minimizing joint separation.
An Exclusive Overlap Pin Deck
—to prevent shifting and panel damage.
Optimal Installation
We always replace the worn ball impact section of
your old lane with a new solid underlayment.
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Lane Accessories
Durabowl Bumpers
Radaray Foul Detectors
Keep them out of the gutter and in
the game.
Keep your players from crying foul.
Ideal for kids, those with limited abilities, or players
who just want to have fun. Our DuraBowl Bumpers
haven proven themselves as the industry standard for
over a decade.
QubicaAMF’s Radaray Plus and Radaray XLi are the
world’s most trouble-free, cost-effective foul
detectors. Both Radaray models are low power users,
so they save you money.
They’re built with heavy-gauge steel uprights and
base. Plus, their reliable pneumatic auto-opening
mechanism is virtually maintenance-free. They take
fun and functionality to the next level.
And both have the features you
want and need:
Look for:
• Industry-best excellence
• Near maintenance-free performance
• Outstanding durability
Features & Advantages:
Outstanding Durability
• Install easily on top of the approach and align
quickly.
• The Radaray XLi is designed specifically to work
with XLi pinspotters. The Radaray Plus is designed
to work with all other pinspotter machines.
• Unit covers include LED foul indicators.
• Not sensitive to ambient light or dust particles,
eliminating false triggers.
• Virtually maintenance-free.
High-strength DuraBowl Bumper rails last longer and
provide a livelier bounce than others on the market.
That means more action for your bowlers and a
smarter investment for you.
Bowler Activated Response
DuraBowl Bumpers can be activated by lane from the
front desk, or by the bowler from the scoring console.
So it’s easy to give parties with players of different
skill levels the bumper control flexibility they need.
Color Selection
DuraBowl Bumper rails and gutters come in brown,
blue or gray to compliment your existing décor. They
not only add functionality to your lanes, but style to
your venue.
Xtreme Bumper Light Upgrade
Thrill your bowlers and add life to open play with
this colorful enhancement. These lights are not only
super-durable and easy to maintain, but work with
the bumpers up or down.
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MODEL B
EXPRESS MODEL B
Simple to use. Cleans quickly.
Oils consistently. Costs half the price.
SUMMIT S-SERIES
Fast. Reliable. Economical.Consistent.
The Express Model B Lane Machine is simple to use,
designed specifically for smaller centers and extremely
affordable.
The Summit S-Series can accurately apply more than
100 units of conditioner per lane in less than two
minutes. No longer will you have to condition your
lanes twice a day.
Half the price of other machines. Truth is, you just
don’t need all the bells and whistles those other
machines tack on. And you certainly don’t need the
added expense. All you really need is a machine that
cleans, oils and buffs consistently in a single pass.
The all variable spray system will clean your lanes
faster and better, no matter how much oil is on the
lanes. And, the patented conditioning technology
offers a wide variety of conditioning patterns to please
every type of bowler. The bottom-line?
The Express Model B provides:
The Summit S-Series makes your cleaning and
conditioning easier, faster and much more efficient.
• Easy access to all liquids
• A foolproof foam selection system
• Optical sensors for detecting the end of the lane
and the foul line
• A floating vacuum head to fit the contours of your
lanes
The Express Model B from QubicaAMF. Quick, reliable
and so efficient it can even polish your bottom line.
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Front End Products
Give your players an unforgettable
experience—again and again!
When your bowlers step onto the approach, that experience
leaves a lasting impression affecting the long-term success of
your business.
So let QubicaAMF make it memorable.
QubicaAMF front end products transform the entire atmosphere
of your center, bringing excitement, convenience and satisfaction
to every customer contact point. What’s more, they’re proven
performers, with modular designs that ensure easy upgrades—
and a smart long-term investment.
Consider:
• Options Ball Returns
• ProFile Ball Returns
• Masq Collection
• Video Masq
• Light and Sound Systems
• Lifestyle Furniture
• Quest Furniture
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Options Ball Return
Ball Returns
Keep filling the racks—and thrilling your bowlers.
High-performance. Low-maintenance. Top reliability.
And more than a little style.
The industry standard for good reason, our Options
and Profile Ball Returns keeps things moving on the
front end—and keep your mechanics from wringing
their hands.
Discover:
•An outstanding return on investment
• Dependable operation—game after game
• Low-maintenance reliability
Features & Advantages:
Durable Power
QubicaAMF ball returns are built tough and engineered
to be strong, featuring heavy-duty solid state motors
capable of lifting five balls at a time. They’ll keep pace
with even your busiest periods of play.
Unique Smartpath™ Distribution
Ball Return Upgrades
Is your ball lift working fine and you just want to change
out your old hood and rack—for a more updated look
in your center? We have your solution.
High-Capacity Design
The sleek rack on both of these ball returns provides
storage for up to 11 balls. Plus, an optional lower ball
storage rack lets you store ten more.
Choice of Colors
—available with a black hood, or a glow-in-the-dark
gray hood and glow rails. Who said you can’t have
strength and style?
What makes Options ball returns
different?
•They’re the only return with the motor and
control box above lane level for easy access and
maintenance.
• Ergonomically ideal, their ball rack height is five
inches above the industry standard, making them
well suited for bowlers of all ages
This innovative distribution system guarantees
alternate left/right ball placement for bowler
convenience. You’ll see far less wasted effort on the
approach.
Easy-to-Remove Hoods
These covers come off quickly, providing no-hassle
access to the power-lift for maintenance.
Profile Ball Return
Solid State Motor
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Control Box
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MASQ COLLECTION
Make an impression.
Are you looking to transform the look of your center?
Take a look at MASQ panels from QubicaAMF.
Our broad collection includes vibrant upper and
lower-tier masking, bright luminescent panels, and an
optional back-light system to enhance the graphics in
a non-Xtreme environment.
Choose from a host of exciting contemporary designs.
Or create your own. Either way, your customers are
sure to rave.
Easy Installation
From upper and lower-tier panels to the optional
back-light kit, MASQ installs easily. So you can
transform the entire feel of your center overnight.
Customization
Want to differentiate your venue with your own
special flair? No problem. QubicaAMF can print
custom MASQ designs using your artwork.
Discover:
•A variety of designs to capture players’ attention
• Optional rear illumination to make the graphics
really pop
Features & Advantages:
Tilt-Open Design
To make sure the décor never disrupts business,
MASQ’s lower frame tilts open and allows easy access
to your pinspotter equipment.
Helpful Bowler Information
Displays first-ball and second-ball status on long-life
LEDs. Lane numbers are also shown in an easy-to-read
format.
Vibrant Glow
All our standard MASQ graphic panels glow under a
black light.
Back Light System
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POSTCARD LOWER
Silhouette Lower
POSTCARD UPPER
Silhouette Upper
CELEBRATION LOWER
LANDMARKS lower
CELEBRATION UPPER
LANDMARKS UPPER
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ELECTRICITY LOWER
SPIRIT Lower
ELECTRICITY UPPER
SPIRIT Upper
CLASSIC LOWER
PICASSO lower
CLASSIC UPPER
PICASSO UPPER
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Video MASQ Systems
Bring your center to life.
Today’s customers are immersed in a world of feature
films, live sporting events, the latest video games.
Now you can bring that same exciting experience
into your center with the Video MASQ System from
QubicaAMF.
Superior to standard systems, these high-definition
displays enhance image clarity and vividness. Flexible
operation lets you deploy only the screens you want.
Plus, the system is designed to fully integrate with the
MASQ unit and totally exceed your expectations.
Get ready to enjoy:
•Enhanced clarity for stunning high-def results
•Easy operation and maintenance
• A fully integrated, streamlined design
Features & Advantages:
A Streamlined, Fully Integrated Design
Smooth Screen-To-Screen Transition
There’s only a minimal 2.75” black border between
consecutive Video MASQ screens. So when your
customers look from lane to lane, all they’ll see is one
span of vibrant video.
Ceiling Mountable Video MASQ Screens
For those desiring bring the excitement of video and
media to their center without purchasing the complete
MASQ unit with video screen integrated, we offer the
video MASQ screen in a ceiling mountable version.
Commercial-Grade High-Definition
Projectors
We offer several styles of projectors to choose from.
All of our projectors are commercial grade, high
definition projectors that will provide the kind of
high-impact high-def entertainment your customers
demand.
The Video MASQ projector screen is custom designed
to integrate with the MASQ unit, eliminating
complexity and guesswork. Video MASQ screens
are motorized and integrated with the projector, so
they automatically lower/raise when the projector is
turned on/off.
16:9 Aspect Ratio
Our Video MASQ screens are 16:9 high definition
format, ideal for watching widescreen high-definition
video without unsightly blank bars above and below
the image.
Enhanced Clarity
QubicaAMF Video MASQ screens incorporate a special
“high-gain” coating that works with the projector to
deliver eye-opening clarity.
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LIGHT & SOUND SYSTEMS
Increase the entertainment
experience in your center.
QubicaAMF sets the standard in light and sound
systems for the bowling industry by delivering
innovative designs that help you create dynamic
environments within your center and provide your
customers with a unique bowling experience.
Features & Advantages:
New Designs
QubicaAMF works with you to create a light and sound
package specific to your business and the environment
you want to create. We keep current with the latest
in lighting and sound technology products, so we can
offer you the state-of-the-art.
Design Integration With Existing Systems
If you have existing light and sound equipment in your
center that you want to continue to use, and have
integrated with newer equipment we can help. In
addition, we can usually repair older light and sound
products that are broken or not working properly.
Ease Of Use
The systems we design are user friendly and
programmable. Managers can create (and password
protect) different “shows” to run at different times;
like evening and weekend “shows” that run in the
manager’s absence.
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Lifestyle Furniture
Give your bowlers style and comfort
they’ll come back for.
Our Lifestyle line of furniture offers the best of all worlds:
incredible comfort and functionality for your bowlers; supreme
durability for the businessperson in you; plus attractive eco-chic
styling.
Enjoy:
•Total durability delivering a great ROI
• Comfort that keeps customers coming back
• Eco-smart designs with environmentally friendly finishes
Features & Advantages:
Cool, Contemporary Styling
Our Lifestyle line is designed for bowling centers and
entertainment facilities that want a warmer, higher-end look
and feel than traditional seating. Your customers will appreciate
the difference.
Excellent Durability
We’re talking solid wood veneer seating, plus heavy-gauge
aluminum and steel frames. Powder coat finishes. Stain-resistant
upholstery with high-density commercial-grade materials for
longevity. We’re talking more for your money.
Lasting Comfort
Lifestyle seat backs are a full 15.5” tall with contoured bottoms
for superior comfort. And upholstered pieces offer thick foam
padding for support. Your customers will want to relax and stay
awhile.
Rich Color Selection
These sofas and stools come in a palette of eye-catching colors,
while seating and tabletops are available in rich mahogany or
crisp maple to go with your existing décor, or give your place a
sophisticated new look.
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EXAMPLE LIFESTYLE
ENVIRONMENTS
Environment A
• Works for a 9ft (2.75m) or larger settee area
• Provides 4 seats and 1 table per lane
• Table surfaces promote food and beverage use
• Allows for additional seating behind the settee area
Environment B
• Designed for a 9ft (2.75m) or larger settee area
• Provides 3 seats and a beverage top per lane
• For larger settee areas you can add additional seats as space
allows
• Allows for additional seating behind the settee area
Environment A
Environment B
Environment C
• Works for 12ft (3.65m) or larger settee area
• Provides 4 seats and 1 table per lane
• Table surfaces promote food and beverage use
• Allows for ball storage and additional seating behind the
settee area
Environment D
• Designed for a 14ft (4.27m) or larger settee area
• Provides 4 seats and a table per lane
• 4-Seat Triangle Table shown; can substitute our 4-Seat
Rectangular Table
• Table surfaces promote food and beverage use
• Allows for additional seating and ball storage behind the
settee area
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Environment C
Environment D
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Example Lifestyle
Environments
Environment E
• Designed for a 12ft (3.65m) or larger settee area
• 3-seat upholstered sofa shown (2-seat and 4-seat sofas
available)
• Coffee table provides surface for food and beverage
• Ideal layout for the entire center or for smaller “boutique”
sections within a center
• Exclusive QubicaAMF Party Tables - provide additional
seating and table surface; allow flexibility by swiveling
together to create a large tables for parties and corporate
events (socialization); swivel apart to open up the concourse
area during regular bowling
Environment E
Environment F
• Designed for a 14ft (4.27m) or larger settee area
• 3-seat upholstered sofa shown (2-seat and 4-seat sofas
available)
• Coffee table and End tables provide surface for food and
beverage
• Ideal layout for the entire center or for smaller “boutique”
sections within a center
• Allows for ball storage and additional seating behind the
settee area
Tale Top Standard Colors
Acajou Mahogany
Amber Maple
Environment F
Sofa and Stool Top Standard Colors
Dune
Italina Tan
Chestnut
Carmine
Pine Green
Black
Environment G
• Designed for a 14ft (4.27m) or larger settee area
•Provides 4 seats per lane
• Seats are upholstered for comfort
• Coffee table provides surface for food and beverage
• Divider panels between lane pairs provide a sense of privacy
and personal space
• Ideal layout for the entire center or for smaller “boutique”
sections within a center
• Allows for ball storage and additional seating behind the
settee area
Chair and Stool Top Standard Colors
Sand
Saffron
Orange Kist
Cherry
Amethyst
Eggplant
Pine Forest
Grammy Smith
Dove
Black
Sapphire
Upholstered furniture products are not available in EU countries.
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Environment G
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Quest Furniture
Your journey for smart seating ends here.
Whether a couple of players, a party, a league, or a large
tournament, your furniture must serve you and your customers
well. So think Quest from QubicaAMF.
With a range of options designed for centers looking for more
traditional seating, Quest quality includes seat frames of heavygauge steel and aluminum, finished in durable powder coat
paint.
Count on:
•A perfect blend of form and functionality
• QubicaAMF quality and durability
• Versatile layouts to optimize play and your floor plan
Features & Advantages:
Variety of Layouts
Our Quest furniture family offers a full range of sensible seating,
tables and ball storage options to let you create a layout that suits
your facility “flow” and business model best. Your customers will
experience the difference. And so will you.
Proven Durability
You can trust Quest furniture as a solid investment that will hold
up through the busiest seasons year after year.
Standard Glow Seats and Table Tops
The seats and table tops in the Quest collection glow vibrantly
when the lights go down.
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Example QUEST
Environments
Environment A
• Works for a 9ft (2.75m) or larger settee area
• Provides 4 seats and 1 table per lane
• Table surfaces promote food and beverage use
• Allows for additional seating behind the settee area
Environment B
• Designed for a 9ft (2.75m) or larger settee area
• Provides 3 seats and a beverage top per lane
• For larger settee areas you can add additional seats as space
allows
• Allows for additional seating behind the settee area
Environment A
Environment B
Environment C
• Works for 12ft (3.65m) or larger settee area
• Provides 4 seats and 1 table per lane
• Table surfaces promote food and beverage use
• Allows for ball storage and additional seating behind the
settee area
Environment D
• Designed for a 14ft (4.27m) or larger settee area
• Provides 4 seats and a table per lane
• 4-Seat Triangle Table shown; can substitute our 4-Seat
Rectangular Table
• Table surfaces promote food and beverage use
• Allows for additional seating and ball storage behind the
settee area
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Environment C
Environment D
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Mini-Bowling
Our scaled down solution can really punch
up your profits.
If you’re looking to bring an exciting new revenue stream to your
venue without adding lots of space, maintenance and manpower,
mini-bowling is just the ticket.
And QubicaAMF is the way to go.
Combining the allure of ten-pin play with the innovation,
advanced technology and design QubicaAMF is known for, our
Highway 66 attraction is a magnet for people and parties. All
in all, a reduced footprint, swift ROI and variety of automated
payment options make this small system a big money maker
Modernize your existing bowling lanes with
Highway 66. It’s fast and easy.
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Highway66 Mini-Bowling
Put your center on the road to bigger profits.
More than a game, this mini-attraction offers mega
benefits like fast games and revenues. With no special
shoes, special equipment or dedicated technician
needed, you just set it up and wait for the crowds of
happy customers.
Turkey Shoot
Highway66 stands atop thousands of R&D hours,
delivers trouble-free operation with a state-of-the art
string pinspotter and synthetic lanes, and reflects our
15 years in the marketplace with 3,000+ lanes running
worldwide.
Glow in the Dark Lanes
Get ready to enjoy:
Step away and watch the profits roll in with handsfree payment methods that include coin or front desk
control, a bill acceptor, debit card interface, or ticket
redemption.
•The world’s most popular scaled down bowling
experience
• Fast, reliable performance plus low maintenance
•A long lifecycle and very attractive ROI
Features & Advantages:
This very fast walk-up game is irresistible, and wellsuited to high-traffic venues. High profits too. Players
get to throw three to five balls at a full set of pins and
compete for a mega prize.
Light up your center and let the party begin with
glowing lanes, pins and balls.
Multiple Payment Options
Exciting Extras
Outfir your Highway66 setup LCD monitors, electric
bumpers, plus coordinated furniture and signage.
QubicaAMF has everything you need to make this
solution a success.
On Lane Advertising
Supercharge your revenues by promoting your center
or other local businesses through colorful onscreen
pop-up marketing. A real money-maker.
Tenpin Tour Game
Thrill your players with this highway-based game. It
offers a series of tricky stops and bonuses adding to
the challenge of traditional tenpin play. And it’ll keep
them coming back for more.
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Smart Ball System with
COMFORT FIT GRIP™
Typical
Ball
The world’s most comfortable
house ball system.
The third biggest reason recreational bowlers stop
bowling is due to broken nails, blisters and fatigue.
This could spoil any bowler’s fun leaving you short a
game or two and possibly hinder repeat business.
Designed to speed ball selection, increase turnover
and revenue, the Smart Ball System includes color
coordinated balls with the weights engraved on both
sides, a fitting desk chart and the exclusive fitting ball
with stand.
Comfort
Fit Grip™
50% More Bevel
100% More Comfort
QubicaAMF’s patent pending, exclusive bevel is
50% larger than competitors. This speeds selection,
increases comfort and reduces hand fatigue-making
the bowler experience and accuracy even better.
Maybe they’ll stay and bowl an extra game or two!
1. Get Fitted...
2. Select your ball...
3. ...and you’re on the lanes!
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Rental Shoes
Put your bowlers in our comfortable rental shoes
and watch them bowl longer.
Your bowlers will appreciate our rental shoes for their
comfort, quality, and style. You’ll like the value and
versatility. All of our rental shoes have rugged 360
genuine Goodyear welt construction, heavy-duty
glow laces and glow eyelets, and a padded collar.
For better inventory control and flexibility, all our
rental shoes are prominently marked on the heel with
both men’s and women’s sizes for easier substitution
by staff.
SUPERVALUE
Available in Unisex sizes 5-14.
Six-month limited warranty
PREMIUM
Available in Men’s sizes 5 - 18 & Women’s sizes 5 - 12.
1 year warranty.
VELCRO®
RENTAL SHOE CoNSTRUCTION Features:
UPPERS:
•Premium shoe - Full grain cowhide
•Velcro shoes - Durable cowhide
•SuperValue - Dirt-resistant, easy to clean PVC
LINING:
•PVC to prevent cracking and increase resistance
to shoe sprays
GLOW LACES:
• Work boot quality laces
GLOW EYELETS:
•Low carbon steel: higher strength to prevent
pulling through
HEEL:
•High grade rubber ensures less marking
• Consistent slide
GOODYEAR WELT:
•Genuine Goodyear welt
•Shoe industry standard
• 360° stitched & glued
SECURITY DEVICE:
•Standard on all Premium shoes – works with
Sensomatic® door sensor
Available in Unisex Adult sizes 5-14, Youth sizes 1-4.5,
and Children sizes 6-13
Supervalue shoes available in USA only
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pins
AMFlite II.
The standard by which all pins
are judged.
AMFlite II pins are the industry leader in
quality, scoring and durability due to our unique
manufacturing process.
Our lock-in nylon base, which set the industry
standard, stays in place for the life of the pin and
reduces pin sliding.
AMFlite II Pins are made in the USA from the finest
hard maple lumber and stored in a special predryer
before kiln drying in-house, for a more durable
resilient core.
Birthday Pins
Birthday bowling is one of the
fastest growing promotions in
the industry. Present the guest
of honor with a special Birthday
Pin from QubicaAMF, and turn
today’s young bowlers into
tomorrow’s customers. Our all
new multi-color birthday pin is
sure to excite. Or, choose our
entry level birthday pin. Made
from a refurbished core and
recoated in Surlyn with a
one-color logo, we have a
pin to fit every price range.
Pinnacle
Engineered based upon the
industry’s best-selling pin, the
AMFLite II, and then enhanced
with a 50 percent increase in
Surlyn thickness in the ball impact
area to reduce core compression
and extend pin life. The pin
features a specially formulated
lock-in, black base to reduce pin
sliding and is manufactured
from clear, straight grain,
white maple. The AMFLite
Pinnacle comes with a
two-year or 10,000 game
warranty.
Compression Molded Surlyn provides the use of a
stiffer resin. This allows a thinner, more uniform
coating and a larger core size, which increases
neck strength and results in better scoring and
fewer neck fractures.
Customized triple-application topcoat
process offers better performance in all
machines and a longer life with improved
appearance.
Small weight control holes provide pin
consistency, resulting in consistently
higher scores.
The AMFlite one year or 5,000 game
warranty guarantees complete
customer satisfaction.
Themed Birthday Pins
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Custom Logo Pin
Trophy Pin
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CAT-MOD-2011
Technical specifications subject to change without notice - Images shown are for illustration purpose only and may differ from actual products
WORLDWIDE HEADQUARTERS
8100 AMF Drive - Mechanicsville, VA 23111 - USA - Tel. (804) 569-1000 - Fax: (804) 559-8650 - Toll free 1-866-460-QAMF (7263)
EUROPEAN HEADQUARTERS
Via della Croce Coperta, 15 - 40128 Bologna - Italy - Tel.+39 051.4192.611 - Fax +39 051.4192.602
www.qubicaamf.com - info@qubicaamf.com