Richard Larson, PMP, CBAP, PMI-PBA
President and Founder
Watermark Learning
1
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@Rich_Larson
bapmtraining
After this presentation you will be able to:
Define what entrepreneurship means as it
applies to business analysis
 Discuss typical entrepreneurial types and
traits and how BA skills can contribute to
business growth and competiveness
 List the keys to being a successful
entrepreneur or intrapreneur

Enhanced Performance. Enduring Results.
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Answer:
 Usually
 Sometimes  Rarely
1. Are you a skilled problem solver who can take on
important tasks within your company?
2. Do you tend to see trends in your organization
before most others?
3. Are you able to spot business problems before
projects have been launched to solve them?
4. Are you able to help your business improve its
processes, and may recommend features they did
not even realize they need?
5. Do you prefer to grow personally along with the
company vs. just putting in time?
Adapted from “10 Things Entrepreneurs Need to Know about Intrapreneurship,”
by Murray Newlands, www.inc.com
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“Entrepreneurs are everywhere.” Eric Ries, The Lean Startup
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Someone who “undertakes” something
and “assumes risks”
“An individual who, rather than working as an
employee, runs a small business and assumes
all the risk and reward of a given business
venture, idea, or good or service offered for
sale. The entrepreneur is commonly seen as a
business leader and innovator of new ideas
and business processes.” Source: investopedia
http://www.investopedia.com/terms/e/entrepreneur.asp
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Hamdi Ulukaya,
Founder of Chobani Yogurt
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“Lifelong”
Entrepreneur
“Reluctant”
Entrepreneur
Brian Quittner
Coco Chanel
Levi Strauss
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“Elder”preneur
Judy and Steve Soldinger
Linda Nagamine
©
Someone who “undertakes” something
without the same risk
“An inside entrepreneur, or an entrepreneur
within a large firm, who uses entrepreneurial
skills without incurring the risks associated
with those activities. Intrapreneurs are usually
employees within a company who are
assigned a special idea or project, and are
instructed to develop the project like an
entrepreneur would.” Source: investopedia
http://www.investopedia.com/terms/i/intrapreneur.asp
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My Intrapreneurial
Journey: Part 1…
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”Smart companies
want you to become
an intrapreneur
because it fuels
business growth and
allows them to gain a
competitive
advantage in their
industry.”
“Why Companies Want You to Become An Intrapreneur”
by Dan Schawbel, Forbes Magazine, Sept. 9, 2013
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Process
Improvement
Projects &
Programs
Breakthrough
Innovation
Change
Change
Change
Organization Direction and Strategy
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“58% of managers are either
very willing or extremely willing to
support employees…
on a new business opportunity
within their company.”
“Why Companies Want You To Become An Intrapreneur”
by Dan Schawbel, Forbes Magazine, Sept. 9, 2013
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Sarah Peterson,
Target Corp.
Alan Wizemann,
Target Corp.
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 Types
of Opportunities
 Motivation
 Internal
Politics
My Intrapreneurial
Journey: Part 2…
From The Lean Enterprise by
Trevor Owens and Obie Fernandez
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BA Skills and Talents
BA Skills and talents are the most important for
Product Management
…and for innovation and startups
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Entrepreneurial Trait/Skill
BA Trait/Skill
Innovation
Analyzing, proposing, and designing new
solutions to meet business needs
Problem-solving
Problem definition, Root-cause analysis,
Brainstorming
Observation and experience
Observation skills, especially participant
observation, Benchmarking
Product testing
Which of these
Ensuring all requirements and product
BAs have?
featuresdo
are tested
Influencing skills
Especially needed to be treated as a
trusted advisor
Communication skills (especially
listening)
Asking great questions and listening
carefully to answers, both content and
affect of them
Portions adapted from The Reluctant Entrepreneur by Michael Masterson
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Expertise
Entrepreneurs
Lifestyle
Entrepreneurs
Service to Others
Challenge &
Independence
Stability
Entrepreneurs
Individual
Creativity People
Adapted from Your Small Business Adventure by James W. Halloran
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Inspiration
Passion
Commitment
Entrepreneurial Keys
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Inspiration
Passion
Commitment
Entrepreneurial Keys
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“Just because there’s another product
on the market like yours doesn’t mean
you can’t be a player. Just create a
better product.”
Liz Lange, founder of Liz Lange Clothes,
Creating a Business You’ll Love
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“Every successful business
begins with a good idea.”
Michael Masterson,
The Reluctant Entrepreneur
vs.
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What do these examples have in common?
Inspiration and Innovation
come from
Experience
T
I
P
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“How you innovate determines what
you innovate. Luck plays a role, but it
favors the prepared mind.”
Tony Davila, HBR
©
What else do these examples have in common?
Frustration
T
I
P
“Collaboration drives
creativity because innovation always
emerges from a series of sparks,
never a single flash of insight.”
Keith Sawyer, Group Genius, 2007
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So…What Inspires You?
Tip: Find issues
that frustrate
people
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Inspiration
Passion
Commitment
Entrepreneurial Keys
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Mary Jo Cook
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Suzanne Sengelmann
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Loving what
we do
Customers
sense it
Entrepreneurial
Passion
Fuels our
commitment
Sustains us
through
slow times
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What are
YOU is never
“Entrepreneurial
passion
having
to say youabout?
are bored.”
passionate
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Inspiration
Passion
Commitment
Entrepreneurial Keys
“Success is 10 percent inspiration
and 90 percent perspiration.”
Thomas Edison
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“The craigslist
community has grown
exponentially…but
our philosophy about
how we run it hasn’t
changed at all.”
“It’s about people, and
people connecting
with each other in
their day-to-day
lives.”
Craig Newmark, from Creating
a Business You’ll Love
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Competence
Courage
“Well Done is better than
Well Said.”
Benjamin Franklin
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Commitment
Confidence
Cognizance
©
”Passion isn’t quite enough.
You have to do the hard work,
and the research.”
Liz Lange from Creating a Business You’ll Love
My Intrapreneurial
Journey: Part 3…
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“A BA has often been referred to as a change
agent which is exactly what I see an
entrepreneur as…
If we can find the same drive and interest in the
value we bring as BA's we become
indispensable to the organisation as we
ultimately add value to the business. ”
Ryan Folster
An Entrepreneurial BA at Britehouse
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Enhanced
Performance. Enduring Results.
©
Your calls to action (PACE Yourself):
P – Prepare yourself
A – Analyze opportunities
C – Commit to your opportunity
E - Evaluate your venture
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Enhanced
Performance. Enduring Results.
©
After this presentation you should now be able to:
Define what entrepreneurship means as it
applies to business analysis
 Discuss typical entrepreneurial types and
traits and how BA skills can contribute to
business growth and competiveness
 List the keys to being a successful
entrepreneur or intrapreneur

Enhanced Performance. Enduring Results.
©
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www.WatermarkLearning.com/Resources
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Bibliography
Creating a Business you’ll Love – Top Entrepreneurs Share their Secrets, 2011, edited by
Ronnie Sellers, Sellers Publishing, Inc.
Group Genius, 2007, by Keith Sawyer, Basic Books.
The Innovation Strategy Big Companies Should Pursue,” by Tony Davila, Harvard Business
Review, June 2014.
The Lean Enterprise: How Corporations Can Innovate Like Startups, 2014, Trevor Owens
and Obie Fernandez, John Wiley and Sons.
The Lean Startup, 2011, Eric Ries, Random House Inc.
The Reluctant Entrepreneur, 2012, Michael Masterson, John Wiley and Sons.
Your Small Business Adventure, 2014, James W. Halloran, The American Library Association.
Contact Us:
Info@WatermarkLearning.com
www.WatermarkLearning.com
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