November 7-8
the annual
UCLA/Bruce Mallen Scholars and Practitioners Workshop
in Motion Picture Industry Studies
hosted and sponsored by
UCLA Anderson Entertainment and Media Management Institute
Workshop Schedule
Friday November 7, 2008
8:30–9:00 a.m.
Continental Breakfast at AFM
9:00–12:30 p.m.
American Film Market Finance Conference
Fairmont Miramar Hotel, Santa Monica, CA
12:45–2:10 p.m.
Cafeteria Lunch and Visit to American Film Market
Loews Santa Monica Beach Hotel, Santa Monica, CA
2:30–4:15 p.m.
Fox Executive Comments and Fox Studio Tour
Saturday November 8, 2008
8:30 a.m.
Continental Breakfast at the James West Alumni Center, UCLA Campus
8:40–9:20 a.m.
Prizefighting and the Birth of Movie Censorship
Barak Y. Orbach, University of Arizona
9:20–10:00 a.m.
A Blending of Spices: Knowledge Integration in Bollywood Film Production
Jamal Shamsie, Michigan State University
10:00–10:40 a.m.
Providing Hollywood Access to the World’s Capital Markets;
Financing Motion Pictures with Stable Options
Arthur De Vany, Extremal Security Partners, LLC
10:40–11:00 a.m.
Break
11:00–11:40 a.m.
Metro-Goldwyn-Mayer (MGM) and Tom Cruise
Anita Elberse, Harvard University
(Co-Author: Peter Stone, Harvard University [MBA, 2008])
Saturday November 8, 2008
continued
11:40 a.m.–12:55 p.m.
Working Lunch with Special Industry Guests
James West Alumni Center, UCLA Campus
12:55–1:35 p.m.
Union Activism in 21st Century Hollywood:
The Untransformation of Industrial Relations
Alan Paul, Giant Angstrom Partners
1:35–2:15 p.m.
Dilution and Enhancement of Celebrity Brands through
Sequential Movie Releases
Lan Luo, University of Southern California
(Co-Authors: Jack Chen, University of British Columbia;
Jeanie Han, Paramount Pictures;
C. Whan Park, University of Southern California)
2:15–2:55 p.m.
Leveraging Entertainment Brands
Sanjay Sood, UCLA
(Co-Author: Xavier Dreze, University of Pennsylvania)
2:55–3:15 p.m.
Break
3:15–3:55 p.m.
Advertising Content and Film Revenues
S. Abraham Ravid, Rutgers University, University of Pennsylvania
(Co-Authors: Suman Basuroy, Florida Atlantic University;
Vithala Rao, Cornell University)
3:55–4:35 p.m.
Product Differentiation and Film Programming Choice:
Do First-Run Movie Theaters Show the Same Films?
Darlene C. Chisholm, Suffolk University
(Co-Authors: Margaret S. McMillan, Tufts University;
George Norman, Tufts University)
Presenter Biographies
Darlene C. Chisholm is Professor of Economics at Suffolk University, with expertise in the areas of
industrial organization and applied microeconomic theory. Professor Chisholm is currently working on
“Competitive Dynamics, Spatial Competition, and Product Differentiation in the U.S. Motion-Pictures
Exhibition Markets,” a research project funded by the DeSantis Center, with Professor George Norman
of Tufts University. Professor Chisholm studied electrical engineering and computer science at Princeton
University, and received a B.A. in economics from the University of Massachusetts, Amherst in 1987,
followed by a Ph.D. in economics from the University of Washington in 1991, and was Associate Professor
of Economics at Lehigh University and Visiting Scholar at the Massachusetts Institute of Technology
prior to joining the Suffolk faculty. She was recently Visiting Scholar in the Economics Department at
Harvard University. Professor Chisholm’s research has been published in journals including The Journal
of Law, Economics, & Organization, Regional Science and Urban Economics, Applied Economics Letters,
American Economic Review Papers and Proceedings, and The Journal of Cultural Economics. Professor
Chisholm received the 2003 Carol and Bruce Mallen Prize for Published Scholarly Contributions to Motion
Picture Industry Studies.
Arthur De Vany is Professor Emeritus of Economics of the University of California, Irvine. He is author
of “Hollywood Economics: How Extreme Uncertainty Shapes the Film Industry,” Routledge (2003). His
research on the movie business is widely reported in The Wall Street Journal, The New Yorker, The Los
Angeles Times, La Stampa, and many other publications. He is a recipient of the Mallen Prize. Dr. De
Vany is presently Managing Partner and Chief Scientist of Extremal Security Partners L.L.C., a company
devoted to financing motion pictures and other innovation industries.
Anita Elberse is an Associate Professor of Business Administration in the marketing unit at Harvard
Business School. In her research, professor Elberse primarily aims to understand what drives the success
of products in the media, entertainment, sports, and other creative industries, and how firms can develop
effective marketing strategies for such products. Prior to joining Harvard Business School, Professor Elberse
was a Visiting Fellow and Lecturer at The Wharton School, University of Pennsylvania. She holds a Ph.D.
from London Business School, and MA degrees from the University of Southern California as well as the
University of Amsterdam.
Lan Luo is an Assistant Professor of Marketing at the Marshall School of Business, University of Southern
California. She received her Ph.D. degree in marketing from the University of Maryland. Her research
interests include new product development, consumer preference models, and marketing implications of new
product introductions. She has published in Marketing Science, Journal of Marketing Research, Journal of
Product Innovation Management, and Journal of Mechanical Design. In 2008, Lan was the recipient of the
John D. C. Little Award which is given for the best paper published in Marketing Science and the marketing
section of Management Science in the year of 2007. She also received the 2006-2007 Golden Apple Award
for her teaching excellence at the Marshall School of Business.
Barak Orbach is an Associate Professor of Law at the University of Arizona. His fields of research
are antitrust, regulation, intellectual property, and the motion picture industry. Professor Orbach holds
undergraduate degrees in law and economics from Tel Aviv University and masters and doctorate degrees
from Harvard Law School. Prior to his academic career, Professor Orbach served as the Advisor for Law
and Economics to the Israeli Antitrust Commissioner and as an attorney with Cleary, Gottlieb, Steen &
Hamilton, New York. Currently, Orbach is working on two books: “Reel Law: A Legal History of the
American Motion Picture Industry;” “Reel Fights: The Legal War Over Boxing Films.” Both books will be
published by Yale University Press.
Presenter Biographies continued
Alan Paul is an independent scholar with active projects in the MPTV and biotechnology industries.
His research examines the genesis and evolution of governance structures. Alan is formally trained in
Agricultural and Applied Economics (University of Wisconsin) and Industrial Geography (UCLA), and
is managing director of Giant Angstrom Partners, a strategy and management consulting firm that serves
universities, government and social entrepreneurs.
Abraham (Avri) Ravid is a Visiting Professor at The Wharton School, University of Pennsylvania,
and a Professor at Rutgers University. He also has taught at Cornell, Yale, NYU, Columbia University,
UCLA, and Haifa University, Israel and had worked as a professional journalist. His research won several
awards, including the Mallen prize in 2004. He has 38 refereed publications, in journals such as the
Review of Financial Studies, Journal of Finance, Quarterly Journal of Economics, Journal of Business,
Journal of Marketing, and Journal of Cultural Economics as well as book chapters, monographs and other
publications. His work was presented in major conferences and in schools such as Yale, Cornell, Columbia,
NYU, Dartmouth, INSEAD, UCLA, USC, Vanderbilt and many others. He has consulted for governments in
Israel and the US as well as to private industry including to the motion pictures industry. The press around
the world covered his work, including the NY Times, Wall Street Journal, Fox News, CNBC, BBC, Nouvel
Obsrevateur, the Australian, New Yorker, Variety, Hollywood Reporter, Fortune, The Independent of
London, and Toronto Globe and Mail and many others.
Jamal Shamsie received his Ph.D. from McGill University and is an Assistant Professor at Michigan
State University. His research and teaching interests have been heavily focused on the entertainment sector.
He has edited a special issue of Organization Science and a book of readings on the topic and also has
organized conferences on this theme that brought together academics and practitioners. Jamal’s research has
drawn on the resource-based view, first mover advantage and strategy development under uncertainty. He
has publications in journals such as Academy of Management Journal, Strategic Management Journal and
Journal of Management.
Sanjay Sood is Assistant Professor of Marketing at UCLA Anderson School of Management. His
research has been published in leading marketing and psychology journals including the Journal of
Consumer Research and Cognitive Psychology. Sanjay obtained his Ph.D. in marketing from Stanford
University. Sanjay also received an MBA degree from Northwestern University. Actively involved with
industry, Sanjay has consulted with several leading marketing companies, including Intel, Starbucks, LeviStrauss, IBM, Sprint, Cablevision, and José Cuervo.
Several photos thanks to Flicka
http://www.flickr.com/photos/95061704@N00/375928140/
http://www.flickr.com/photos/74996568@N00/350975917/
http://www.flickr.com/photos/21617078@N06/2455506074/
UCLA Anderson School of Management
Entertainment and Media Management Institute
Gold Hall, Suite B307
110 Westwood Plaza
Los Angeles, CA 90095-1481
Phone: 310.206.4052
E-mail: uclagems@anderson.ucla.edu
www.anderson.ucla.edu