Certificate in
Professional Marketing
Smart and flexible qualifications from CIM
Reading list 2015/2016
Recommended support materials
Certificate in Professional Marketing
Mandatory Unit
Marketing
Core texts
Module guide
Supplementary reading
Jobber, D. and EllisChadwick, F. (2012)
Principles and practice
of marketing.
CIM (2014) CIM Certificate
in professional marketing:
official module guide
- Marketing.*
Baines, P. and Fill, C. (2014)
Marketing. 3rd edition. Oxford,
OUP. £47.99
7th edition. Maidenhead,
McGraw-Hill. £52.99
Cookham, CIM. £18.00; eBook
£18.00 (inc. VAT)
* This is supplied as an e-book
free of charge to members
studying this module.
Brassington, F. and Pettitt, S.
(2012) Essentials of marketing.
3rd edition. Harlow, Pearson.
£47.99
Dibb, S., Simkin, L. Pride, W. and
Ferrell, O.C. (2012) Marketing
concepts and strategies. 6th
edition. Boston, Cengage. £54.99
Kotler, P., Armstrong, G., Harris L.
and Piercy, N. (2013) Principles of
marketing. 6th European edition.
Harlow, Pearson. £49.99
Kotler, P. and Armstrong, G.
(2015) Principles of marketing.
16th Global edition. Harlow,
Pearson. £57.99
Blythe, J. (2013) Principles
and practice of marketing.
3rd edition. Sage. £46.99
CIM Professional Marketing Qualifications
Buy the Study Packs – SAVE 20%
Certificate in Professional
Marketing (Digital Marketing)
Study Pack
Certificate in Professional
Marketing (Customer Experience)
Study Pack
(Core texts for the following units: Marketing
+ Integrated Communications + Digital
Marketing)
(Core texts for the following units: Marketing
+ Integrated Communications + Customer
Experience)
–– Principles and practice of marketing
–– Principles and practice of marketing
–– Marketing Communications
–– Marketing Communications
–– The New Rules of Marketing and PR
–– The Customer Experience Edge
RRP £119.97 Study Pack price £95.95
RRP £128.97 Study Pack price £103.15
Recommended support materials
Certificate in Professional Marketing
Mandatory Unit
Integrated Communications
Core texts
Module guide
Supplementary reading
Buy the Study Packs – SAVE 20%
Fill, C. (2013) Marketing
communications:
brands, experiences
and participation.
CIM (2014) CIM Certificate
in Professional Marketing:
official module guide Integrated Communications.*
Certificate in Professional
Marketing (Digital Marketing)
Study Pack
Certificate in Professional
Marketing (Customer Experience)
Study Pack
6th edition. Harlow, Pearson.
£49.99
Cookham, CIM. £18.00; eBook
£18.00 (inc. VAT)
De Pelsmacker, P., Geuens, M.
and Van Den Bergh, J. (2013)
Marketing communications:
a European perspective. 5th
edition. Harlow, Pearson. £49.99
(Core texts for the following units: Marketing
+ Integrated Communications + Digital
Marketing)
(Core texts for the following units: Marketing
+ Integrated Communications + Customer
Experience)
–– Principles and practice of marketing
–– Principles and practice of marketing
–– Marketing Communications
–– Marketing Communications
–– The New Rules of Marketing and PR
–– The Customer Experience Edge
RRP £119.97 Study Pack price £95.95
RRP £128.97 Study Pack price £103.15
* This is supplied as an e-book
free of charge to members
studying this module.
Egan, J. (2011) Relationship
marketing: exploring relational
strategies in marketing. 4th
edition. Harlow, FT/Prentice Hall.
£55.99
Smith, P.R. and Zook, Z. (2011)
Marketing communications:
integrating offline and online
with social media. 5th edition.
London, Kogan Page. £39.99
CIM Professional Marketing Qualifications
Recommended support materials
Certificate in Professional Marketing
Elective Unit
Elective Unit
Digital Marketing
Customer Experience
Buy the Study Packs – SAVE 20%
Buy the Study Packs – SAVE 20%
Certificate in Professional Marketing
(Digital Marketing) Study Pack
Core texts
(Core texts for the following units: Marketing
+ Integrated Communications + Digital
Marketing)
Meerman Scott, D. (2013)
The new rules of
marketing and PR .
–– Principles and practice of marketing
–– Marketing Communications
4th edition. Chichester,
John Wiley & Sons. £16.99
–– The new rules of marketing and PR
RRP £119.97
Core texts
Soudagar, R., Iyer, V. and
Hildebrand, V. (2011)
The customer
experience edge.
US, McGraw-Hill. £25.99
Study Pack price £95.95
Supplementary reading
Certificate in Professional Marketing
(Customer Experience) Study Pack
(Core texts for the following units: Marketing +
Integrated Communications + Customer Experience)
–– Principles and practice of marketing
–– Marketing Communications
–– The customer experience edge
RRP £128.97
Study Pack price £103.15
Supplementary reading
Berry, M., Sinisula, H. et al (2014)
The best of global marketing:
The storybook . Best Marketing
International. £16.99
Ryan D. (2014) The best digital
marketing campaigns in the
world II. 2nd edition. London,
Kogan Page. £19.99
Smith, P.R. (2014) SOSTAC® guide
to your perfect digital marketing
plan. 2nd edition. P.R.Smith.
£5.99 Kindle version.
Chaffey, D. and Smith, P.R. (2012)
Emarketing excellence: planning
and optimizing your digital
marketing. 4th edition. Abingdon,
Routledge. £32.99
Kaufman, I. and Horton, C. (2014)
Digital marketing: integrating
strategy and tactics with values.
Abingdon, Routledge. £23.99
Ryan, D. and Jones, C. (2014)
Understanding digital marketing:
marketing strategies for
engaging the digital generation.
3rd edition. London, Kogan Page.
£19.99 *
* This is supplied as an e-book free of charge
CIM Professional Marketing Qualifications
to members studying this module.
Carvill, M and Taylor, D. (2015)
The business of being social:
a practical guide to harnessing
the power of Facebook, Twitter,
LinkedIn, Youtube and other social
media networks for all businesses.
London, Crimson. £15.99
Seligman, J. (2012) Customer
experience in modern marketing.
Lulu.com. £15.99
Egan, J. (2011)Relationship
marketing: exploring relational
strategies in marketing. 4th edition.
Harlow, FT/Prentice Hall. £55.99
Shaw, C., Dibeehi, Q. and Walden,
S. (2010) Customer experience:
future trends and insights.
Basingstoke, Palgrave MacMillan.
£32.50
Goodman, J.A. (2014) Customer
experience 3.0: High-profit
strategies in the age of techno
service. US, Amacon. £18.99 *
Watkinson, M. (2012) The ten
principles behind great customer
experience. Harlow, FT Publishing.
£20.00
* This is supplied as an e-book free of charge
to members studying this module.
Recommended support materials
Certificate in Professional Marketing
Savings on Study Packs
Certificate in Professional Marketing
(Digital Marketing) Study Pack
Certificate in Professional Marketing
(Customer Experience) Study Pack
Mandatory Unit:
Mandatory Unit:
Marketing
Marketing
Mandatory Unit:
Mandatory Unit:
+
+
Integrated
Communications
–– Principles and practice of
marketing
–– Marketing Communications
Elective Unit:
Digital
Marketing
Buy the Study Pack – SAVE 20%
CIM Professional Marketing Qualifications
Integrated
Communications
–– Principles and practice
of marketing
–– Marketing Communications
–– The New Rules of
Marketing and PR
–– The Customer
Experience Edge
RRP £119.97
Study Pack price
RRP £128.97
Study Pack price
£95.95
Elective Unit:
Customer
Experience
Buy the Study Pack – SAVE 20%
£103.15
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