Starter Guide
Inspiring Healthy Living
Around the World
1
JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
“To build a stable and lasting company
that will help as many people as possible
to realize their dreams.”
Founder and CEO
Jay Martin
Welcome to the Juice Plus+® Virtual Franchise®!
We’re happy you’ve decided to help us “Inspire Healthy Living” by sharing
Juice Plus+® with your family and friends.
Our unique business model allows you to build your own Juice Plus+® business
at your own pace, just as thousands of others have done before you for the
past 20+ years. Whether your dreams are big or small, following our simple
business system allows you to build a Juice Plus+ customer base of your own
and a team of like-minded people whose businesses you benefit from as well.
Whatever your goals, you can feel confident that you are sharing highestquality products that have been proven to change people’s lives by helping
them “bridge the gap” between what they should eat, and do eat, every day.
You can also feel confident in the knowledge that you are supported by a
multi-million dollar international company – the Juice Plus+ Company – that’s
been in business since 1970.
Please don’t hesitate to let us know if we can help you any way. Our Business
Support department is ready to serve you at BusinessSupport@JuicePlus.com
or by calling 901-850-3000 Monday-Friday, 8 a.m.-5:00 p.m. Central time.
Thank you for joining us in our mission of “Inspiring Healthy Living Around
the World.”
Jay Martin
Founder and CEO
The Juice Plus+ Company
2
JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
LET’S GET STARTED!
Healthy Living Plan (HLP)
Make a personal commitment to a Healthier Lifestyle by taking
the Juice Plus+® Products!
You do this:
Inspire Healthy Living in others by sharing Juice Plus+® with at
least 2 households outside your own.
Achieve a minimum of 500 Points—within your first 30 days
Retail Sales Profit
You get this:
Reach First Commission Level of 6%
Qualify to receive a Healthy Living Plan bonus
HLP TRACKER
PERSONAL PRODUCTS
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
POINTS
_____________
_____________
_____________
_____________
_____________
CUSTOMER PRODUCTS
________________________________________________________________________ _____________
________________________________________________________________________ _____________
________________________________________________________________________ _____________
________________________________________________________________________ _____________
________________________________________________________________________ _____________
________________________________________________________________________ _____________
________________________________________________________________________ _____________
________________________________________________________________________ _____________
________________________________________________________________________ _____________
________________________________________________________________________ _____________
TOTAL
_____________
3
JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
ACHIEVE
2000 PLUS+
Complete the HLP requirements ($100 Bonus)
You do this:
Add at least one team member to help share the
Juice Plus+® Products.
Together, add customer orders to reach a minimum total of 2000 Points
within your first 60 days (or first 30 days if you want to go faster!)
Customer orders must come from at least 7 separate households
Maximum of 600 total Points can come from your own personal
household orders
Your initial HLP Points and Households count toward your 2000
PLUS+ Goal
Retail Sales Profit
You get this:
Reach 14% Commission Level
Qualify to receive a Team Building Bonus
The following chart shows the Points on all Juice Plus+® products:
PRODUCT POINTS:
Juice Plus+® Capsules (Orchard, Garden, Vineyard)..............169.50
Juice Plus+ Complete® Shake Mix (4 Pouches)........................ 70.50
Juice Plus+® Capsules (Orchard and Garden)......................... 106.50
Juice Plus+ Complete® Nutrition Bars (60 Bars)..................... 70.50
Juice Plus+® Capsules (Vineyard).................................................. 63.00
Juice Plus+® Chewables Sample Packs........................................ 63.00
Juice Plus+® Chewables (Orchard, Garden, and Vineyard)...... 181.50
Tower Garden® Growing System.................................................. 352.50
Juice Plus+® Chewables (Orchard and Garden)........................ 111.00
Tower Garden® Family Garden.....................................................1,132.50
Juice Plus+® Chewables (Orchard and Garden)
Tower Garden® Mineral Blend (A and B)..................................... 20.00
Child Serving................................................................ 55.50
Extension Kit...........................................................................................35.00
Juice Plus+® Chewables (Vineyard)............................................... 70.50
Tomato Cage.......................................................................................... 30.00
4
JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
5 Simple steps
Below are five tried and proven simple steps to help you reach 2000 Plus+ in 60 days. Remember
to focus on talking to people and sharing information about fruits and vegetables and Juice Plus+®.
The support materials in your Starter Kit will assist you in keeping this process simple – and easy to
duplicate with your new team member(s). Your primary task is to get someone to watch a DVD or
online video and/or attend a Juice Plus+® product event. These 5 Simple Steps will help you do that.
Step One: Create your own personal Juice Plus+® product story.
It should be between 30 to 45 seconds.
Step Two: Create your own Juice Plus+® events – and plug in to existing events.
An event is making a connection with your prospects. Use your Memory Jogger list and have a
three-way connection call, send a video/YouTube, meet for coffee. Make it FUN! Plan two Healthy
Living Parties of your own and start inviting. Use your Virtual Office Events calender to know what
other events are happening in your area so that you can invite your prospects to them as well.
Step Three: Fill in your Memory Jogger with at least 30 names.
List family, friends, neighbors, social networking friends (e.g. facebook, LinkedIn), co-workers,
church friends, fellow hobbyists, classmates, etc.
Step Four: Get ready to take care of your new Juice Plus+® customers.
Learn how to place orders and use Juice Plus+® Effect program .
Step Five:
Design Your Juice Plus+® Team.
Select and prioritize five people from your Memory Jogger that you believe might also
be interested in the Juice Plus+® business and that you would want as members of your
Juice Plus+® team.
5
JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
Step One
Create Your Own Juice Plus+® Product Story
You want to be able to share your personal Juice Plus+® product story from the very beginning and become
so comfortable with it that you can share it with anyone, any place, and any time. Your goal is to share enough
information to get someone to watch a DVD or a video on your personalized JuicePlus.com website, and/or
want to attend one of your in-home Healthy Living events.
Answer the following questions to create your own 30 to 45 second product story.
I first heard about Juice Plus+ ® from
This should be a generic term (friend, brother, neighbor, co-worker, doctor). This is a critically important first statement
because it tells the listener how we do our business … person to person.
Juice Plus+ ® made sense to me because
If the first thought that came to your mind when you first heard about Juice Plus+® was that you didn’t eat enough fruits
and vegetables, for example, then that is what you say — because that will likely be what the person you’re talking to will
probably be thinking as well … just like you! Remember, you want the person you’re talking with to be able to relate to
what you are telling them.
Since I have added Juice Plus+ ® to my diet
“I will take Juice Plus+® for the rest of my life. I feel good knowing that I’m complementing my diet with added nutrition
from 17 different fruits, vegetables and grains, every single day. I try to eat as many fruits and vegetables as I can, but
I don’t come close to getting the daily recommended 7 to 13 servings. Juice Plus+ ® helps me bridge that gap every day.
And the clinical research confirms that it really works!”
Don’t you find it difficult to eat 7 to 13 servings of fruits and vegetables each and every day?
Would you be open to learning more? If so, do at least one of the following:
Option #1 Give/Send them a DVD from your Starter Kit.
Option #2 Direct them to your own personalized Juice Plus+ ® website to watch the video there. (You should
have received a user name and password to access your Virtual Office at www.JuicePlusVirtualOffice.com and
“create” your own website – it’s easy. If you didn’t, contact Juice Plus+ ® Business Support at 901-850-3000 or
support@juiceplus.com.)
Option #3 Invite them to an in-home Healthy Living Party.
6
JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
If You are Sharing Your Story
with a prospect via phone:
Ask “Is this a good time to talk?” If not, find a better time to
call back.
Keep it short and respect their time and you’ll get more
accomplished.
Ask their permission to send a DVD or a link to an online video,
and establish a follow-up time (or invite to a Healthy Living
Party).
Refer their product questions back to the DVD (i.e. “The
doctors on the DVD can explain that much better than
I can.”)
Whether you share your story by phone
or in person, you always need to make a
follow-up call.
Ask “Is this a good time to talk?” Have you had a chance to
watch the DVD?
Get their feedback – How did you feel about what you heard
on the DVD? What did you like best? Does Juice Plus+®
make sense to you?
Ask for the “sale”: Would you like to get started on Juice Plus+®
today?
Share the cost: You can get the nutrition from 17 different fruits,
vegetables and grains for less than $1.50 a day. The most
effective way to get Juice Plus+® is to have the company
ship it directly to you. All I need is a credit card number.
Orders can be placed via your Virtual Office or by using the
forms included in your Starter Kit.
Consider a three-way connection call
with your prospect.
Consider doing a three-way connection call with any potential
customer that is overwhelming you with questions. This is
a great way to introduce a more knowledgeable person
(usually your sponsor) that can answer any questions they
have. This will also be a very important tool that you and
your sponsor will use to build your team. Ask your sponsor
for details on how to use this tool.
JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
7
5
1
Most Frequently Asked Questions
(and answers) About Juice Plus+®
What does it cost?
I’ve found if people can’t afford to stay healthy they really can’t afford to be
sick. It’s amazing how doctor’s visits and medications can add up. At less than
$1.50 per day, Juice Plus+® is less than a cup of coffee or a bottle of water.
2
Why can’t I just buy it a month at a time
(instead of making a four-month commitment)?
Poor health doesn’t happen overnight, the same applies to good health. The
four-month commitment will give you a reasonable amount of time to fully
recognize the benefits of eating Juice Plus+®.
3
Why do I need Juice Plus+®?
I Already Take Vitamins.
Juice Plus+® is very, very different from vitamins. It’s whole food based, so you
are getting the benefit of thousands of plant nutrients that are not present in
multivitamins. Remember, this very important difference was discussed on the
DVD I shared with you.
4
Why do I need Juice Plus+®?
I Eat Lots of Fruits and Vegetables.
That’s great! I strive to eat 7 to 13 servings a day, too, but like most people I
find that impossible to do. And I definitely don’t eat the variety I should, like
kale and beets… Do you like beets? I see Juice Plus+® as an insurance policy
that complements my diet every day.
5
Is Juice Plus+® a Substitute for Fruits and Vegetables?
NO! Everyone should try to eat as many servings of fruits and vegetables as
they can, every day, as recommended by nutrition professionals. Juice Plus+®
complements your diet and helps you “bridge the gap” between what you
should eat and what you actually eat every day.
8
JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
Step Two
Fill in Your Event Planner
Nothing will solidify the belief and confidence of your prospects and customers in Juice Plus+® more effectively
than attending a Juice Plus+® event, such as an in-home Healthy Living Party or Prevention Plus+ health
education lecture. Events often help people see “the bigger picture” and create an “experience” beyond what
occurs from simply reading a brochure or watching a DVD. List below all upcoming events in your area, so
that you are aware of what’s coming and are prepared to invite guests. Visit your Juice Plus+® Virtual Office
for tips and resources to host a Healthy Living Party.
Juice Plus+® Product Events
(for anyone and everyone)
Healthy Living Parties:
Select Two Dates.
You should schedule your two in-home Healthy Living Parties on
dates that are close together. Doing these is essential in reaching
the Virtual Franchisee position in your first 60 days. The best
location is your own home, preferably on a Tuesday or Thursday
starting between 6:30 and 7:30 pm.
Date:
Time:
Location:
Juice Plus+® Business Events
(for you and your business prospects)
Local Trainings
Variety of topics covered, usually at a representative’s home.
Date:
Time:
Location:
Virtual Franchise®
Regional Trainings
Saturday event geared to teach the basics of how to build your Virtual
Franchise®. Find out about Regional Trainings in your area by logging on
to your Juice Plus+® Virtual Office.
Date:
Date:
Time:
Time:
Location:
Location:
Prevention Plus+ Lectures
Virtual Franchise®
Boot Camp Trainings
Health lecture featuring speaker with health credentials who shares
useful information about health, wellness, and Juice Plus+®. Find out
about events in your area by visiting JuicePlusEvents.com or logging
on to your Juice Plus+® Virtual Office.
Weekend event that allows for more in-depth training and interaction
with others. Often a more rural, resort-like, or more intimate setting.
Find out about Boot Camps in your area by logging on to your Juice
Plus+® Virtual Office.
Date/Time:
Date:
Location:
Time:
Speaker:
Location:
Conference Calls
Product and business calls designed to train and educate — from the
convenience of your home.
Juice Plus+® Leadership Conference
The Super Bowl of ALL Juice Plus+® business events with attendees
from around the globe. Find out about the Juice Plus+® Leadership
Conference by logging on to your Juice Plus+® Virtual Office.
Date/Time:
Date:
Phone #:
Time:
Speaker:
Location:
Sign Up for Voicecom
Voicecom is a voice mail system that allows you to receive and
send messages on YOUR schedule. Voicecom will help keep you
“plugged in” to what’s happening in other places and with other
representatives – especially when it comes to events. You will find a
Voicecom application in both your Starter Kit and your Virtual Office.
9
JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
Step Three
Fill In Your Memory Jogger
List as many names as you can think of from as many different categories and groups. List family, fiends,
neighbors, co-workers, church friends, fellow hobbyists, classmates, social network friends, etc. Set a goal
to list at least 30 names from these groups to get started. From this list of prospects, list at least one from
each group that may want to join your team (see page 13). Together, you will build your Juice Plus+ Virtual
Franchise®. Develop a plan of action or specific form of connection with each of the people on your list with
your Sponsor.
Customer Name
Address
Phone Number & Email
Personal Info
RSVP
Result
RSVP
Result
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
If you’d like to list more names than this space allows, simply duplicate these concept pages on your own.
10 JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
Juice Plus+® Product Points Tracker
This form allows you to track your Product Points that count toward your 2000 Plus+ Qualification. Once a
customer order is placed, fill in the information on the form below and use the number under Juice Plus+®
Product Points on page 3 to fill in your Product Points column.
Customer Name
Date
Products Purchased
Product
Points
Cumulative
Product Points
New Team Member Name
Date
Products Purchased
Product
Points
Cumulative
Product Points
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
1
2
3
Total Product Points
Total Product Points Goal (60 Days) 2,000
11
JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
JUICE PLUS+®
WHOLE FOOD BASED
NUTRITIONAL PRODUCTS
Product
Points
4 Month
Installment
(Shipping Included)
Preferred
Customer
Price
Wholesale
Retail
Profit
Juice Plus+® Capsules (Orchard, Garden, and Vineyard)
169.50
71.25
265.00
226.00
39.00
Juice Plus+® Capsules (Orchard and Garden)
106.50
44.50
165.00
142.00
23.00
Juice Plus+® Capsules (Vineyard)
63.00
28.25
100.00
84.00
16.00
Juice Plus+® Chewables (Orchard, Garden, and Vineyard)
181.50
76.75
280.00
242.00
38.00
111.00
47.50
170.00
148.00
22.00
Juice Plus+® Chewables (Orchard and Garden)
Juice Plus+® Chewables (Orchard and Garden)–Child Serving55.50 24.50 85.00 74.00 11.00
Juice Plus+® Chewables (Vineyard)
70.50
30.75
110.00
94.00
16.00
Juice Plus+ Complete® Shake Mix (4 Pouches)
70.50
30.75
110.00
94.00
16.00
Juice Plus+ Complete® Nutrition Bars (60 Bars)
70.50
32.50 110.00 94.0016.00
Juice Plus+® Chewables Sample Packs
63.00
84.00
TOWER GARDEN PRODUCTS
Product
Points
Preferred
Customer
Price
12-Month
Installment
Price
Preferred
Customer
Price
Tower Garden® Growing System
352.50
525.00
45.25
55.00
Tower Garden® Family Garden
1,132.50
1,690.00
142.33
180.00
Mineral Blend (A and B)
20.00
40.00
Extension Kit
35.00
70.00
Tomato Cage
30.00
60.00
12 JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
Step Four
Take Care of Your New
Juice Plus+® Customers.
Great customer care lies at the heart of the “Juice Plus+® experience”
and your success in the Juice Plus+® business.
90 Day Customer Care Plan
We help you keep track of each and every one of your customers during their
first 90 days of Juice Plus+® with a program called Juice Plus+® Effect. It is all
virtual so you don’t have to worry with your own forms or paperwork.
All you need to do is include a phone number and an email address for each Juice
Plus+® Preferred Customer order that you submit to Juice Plus+®. We will take care
of the rest by helping you stay in touch with your new customer by providing 10
friendly, non-intrusive follow-up connections with your new customer in the first
Juice Plus+®
Effect
90 Day “Personal Touch”
Customer Care Plan
Day 1
Day 10
Day 15
Day 20
Day 30
Day 45
Day 60
Day 80
Day 90
Day 90
e-Customer message #1
Phone Call #1
e-Customer message #2
e-Customer message #3
Phone Call #2
e-Customer message #4
e-Customer message #5
e-Customer message #6
e-Customer message #7
Phone Call #3
90 days – seven from Juice Plus+® and (at least) three from you.
Seven E-mails (one every 1-2 weeks)
These e-mails focus on the many positive benefits of adding whole food nutrition
to your diet. Your customers will not only receive tips on adding more fruits and
vegetables to their diets, but also learn to recognize the ways that Juice Plus+ may
be positively impacting their health.
Three Telephone Calls from You
(but we’ll remind you)
In addition to the automatic e-mails, we will send YOU a weekly e-mail reminder
of which of your new customers need to be called that week, along with an
outline of what you will want to cover in your conversation. The e-mail will
provide your customer’s contact information, the date their product originally
shipped, and whether you are making follow-up call #1, call #2, or call #3.
The 90 Day Survey
Many of our customers tell us that Juice Plus+® has also helped them make
other healthy changes — something that we call the “Juice Plus+® effect.” If
your customer tells us about their experience with Juice Plus+®, we’ll send them
another Juice Plus+® product, absolutely free. After about three months of taking
Juice Plus+®, we will ask your customer to complete our Juice Plus+® Effect survey.
It’s just a few questions, and we promise that it will only take a few minutes. This
survey will be sent to your customer on Day 90 in e-Customer message #7.
13 JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
Step Five
“Design” Your Juice Plus+® Team
Your capacity to affect the health of large numbers of people is limited by the hours in a day. But by inspiring
others to join you in touching the lives of people they care about, you can impact hundreds and even thousands
of others. Start by identifying five people from your Memory Jogger that you admire and respect and would
like to spend more time with.
Name:Phone:
City/State:Occupation:
Family:Hobbies:
Special Notes:
Three-Way Call Date & Time:
Name:Phone:
City/State:Occupation:
Family:Hobbies:
Special Notes:
Three-Way Call Date & Time:
Name:Phone:
City/State:Occupation:
Family:Hobbies:
Special Notes:
Three-Way Call Date & Time:
Name:Phone:
City/State:Occupation:
Family:Hobbies:
Special Notes:
Three-Way Call Date & Time:
Name:Phone:
City/State:Occupation:
Family:Hobbies:
Special Notes:
Three-Way Call Date & Time:
14 JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
Develop Your Business Story
by Answering the Following Questions
Juice Plus+® has meant so much to my family...
I was excited to share Juice Plus+® with others because
(Examples: “Once I understood the value of nutrition, I felt a
responsibility to share this knowledge with other families.” or “Everyone
needs to eat more fruits and vegetables, and so I found myself already
sharing information about Juice Plus+® with others.”)
I was attracted to the Juice Plus+® business because
(Examples: “I’ve always wanted to work from home.” “I need a financial “Plan
B.” “I want more control over my own life.” “I see it as a wonderful opportunity
to make a difference in the world.”)
What I see for myself and my family is
(Examples: extra income, more family time, stay at home with my children,
college education, make an additional $500 a month, retirement income.)
How would you spend and extra $300 to $500 each month?
15 JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
Sample Business Approaches
“I know Juice Plus+® makes sense to you (since you’re already a
customer). Would you be interested in learning more about how
you can share Juice Plus+® with others – like I do?”
OR
“I don’t know if you would be interested or not, but I’d love to
share what I do with you.”
Option #1
Invite them to watch the Juice Plus+® Virtual Franchise® DVD (included
in your Starter Kit – or watch it at JuicePlusVirtualFranchise.com).
Option #2
Invite them to sit down with you and review the Juice Plus+® Virtual
Franchise® Presentation (also included in your Starter Kit).
Option #3
Invite them into a three-way call with your sponsor (or your sponsor’s
sponsor). This allows you to put your potential team member on the
phone with another successful member of your support team.
When someone is ready to go,
simply duplicate these 5 Simple Steps.
16 JUICE PLUS+® VIRTUAL FRANCHISE® STARTER GUIDE
Corporate Directory
Mailing Address: The Juice Plus+® Company
140 Crescent Drive
Collierville, TN 38017
Hours:Monday-Friday
8am–5pm (CST)
Telephone & Fax Directory:
Main Number....................................................................................................................................................................... 901-850-3000
Business Support........................................................................................... 901-850-3000, press 3 • Fax: 901-850-3058
Customer Care Department...........................................................................................800-347-6350 • Fax: 901-850-3061
Wholesale Order Department......................................................................................800-347-5947 • Fax: 901-850-3059
Tower Garden®........................................................................................................................ 866-235-0414 • Fax: 901-850-3061
E-mail Directory:
Juice Plus+® Customer Care���������������������������������������������������������������������������������������������������������� customercare@juiceplus.com
Business Support��������������������������������������������������������������������������������������������������������������������������������������������support@juiceplus.com
Juice Plus+® Children’s Health Study������������������������������������������������������������������������������������ info@childrenshealthstudy.com
Tower Garden®��������������������������������������������������������������������������������������������������������������������������������������������������info@towergarden.com
Website Directory:
Juice Plus+®�����������������������������������������������������������������������������������������������������������������������������������������������������������������www.JuicePlus.com
Juice Plus+® Virtual Franchise®��������������������������������������������������������������������������������������� www.JuicePlusVirtualFranchise.com
Juice Plus+® Virtual Office��������������������������������������������������������������������������������������������������������www.JuicePlusVirtualOffice.com
Juice Plus+® Children’s Health Study�����������������������������������������������������������������������������������www.ChildrensHealthStudy.com
Juice Plus+® Promotions��������������������������������������������������������������������������������������������������������������www.JuicePlusPromotions.com
Voicecom (Intelliverse)�����������������������������������������������������������������������������������������������������������������www.JuicePlus.Intelliverse.com
Tower Garden® by Juice Plus+®���������������������������������������������������������������������������������������������������������������� www.TowerGarden.com
Other Important Contact Information:
Juice Plus+® Promotions����������������������������������������������������������������������������������������������������������������������������������������������������888-719-7796
Voicecom (Intelliverse)����������������������������������������������������������������������������������������������������������������������������������������������������800-327-8898
952079
01/14