The Link Up
thriftylink.com.au
Issue September 2013
Get ready for a big blitz Christmas
Christmas is all about making your store a ‘must visit’ destination. Yes, it’s about bargains. But it’s also
about presentation, people and passion. So think about how you’re going to tackle Christmas 2013 now.
And to get you started, here’s what this year’s BLITZEN BARGAINS Christmas has in store for you.
Not only will you get a full Christmas POS pack with posters, swing tickets and overhead banners, each pack will also contain
a selection of new special Christmas Gift Card posters. And if you are really feeling festive this season, you can also order
Christmas themed Gift Cards. Your POS pack will also contain a dispenser box for this year’s much sought after Thrifty-Link
Hardware calendar.
Donner and blitzen P OS
The Christmas sales period is all about hard working POS. And our BLITZEN BARGAINS merchandising theme delivers just
that. It’s strong, simple and designed to make a powerful selling statement in store, and attract foot traffic when placed in
your store window. Make sure you place it there. And how about reindeer antlers worn by all staff members? Take the idea
through in a fun way in everything you do.
We all know it’s a tough retail environment so telling the ‘same old story’ won’t necessarily work this year. That’s why we’ve
come up with BLITZEN BARGAINS to get you off to a flying start.
Your merchandising blitz
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b ains
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We’ve been working hard to develop powerful promotional merchandising concepts for you this Christmas. All have been
specially priced to get Thrifty-Link Hardware BLITZEN BARGAINS front and centre in your store.
We start with Challenge Mixed Power Tools at just $19.95 each. That’s a real blitzen offer! And we don’t stop there.
Hose & Reel Sets with Trigger Gun, just $29 and Hitachi 12V Cordless Drill Driver, only $99! Dump Tables tell a BIG BLITZ
story too. There’s Power Value Packs just $9.95, Solar Lights only $12 and Tape Twin Packs for just $35!
As always, make sure you order enough stock to keep all your end caps and dump tables full. And keep restocking them!
Full displays always work harder for you and stimulate impulse buys as well.
Challenge Mixed
Power Tools
Total Sale Price: $957.60
Total Cost: $656.28
Profit Dollars: $301.32
Sander Finishing 135w
VOPP: Sale Price $19.95
Qty 12 (Pack Qty 6)
Jigsaw 400w VOPP:
Sale Price $19.95
Qty 12 (Pack Qty 4)
Grinder Angle 100mm 500w
VOPP: Sale Price $19.95
Qty 12 (Pack Qty 6)
Drill Impact 500w VOPP:
Sale Price $19.95
Qty 12 (Pack Qty 6)
End Cap Display
Dimensions:
1800mm high x 1000mm
wide x 520mm deep
Hose & Reel 12mm
x 18M Fit w/Gun
Sale Price $29.00
Recommended Qty:
20 (Pack Qty 4)
Total Sale Price: $580.00
Total Cost: $435.40
Profit: $144.60
End Cap Display
Dimensions: 1800mm
high x 1000mm wide
x 520mm deep
Drill Driver C/Less
12V-2 BaTT
Sale Price $99.00
Recommended Qty:
20 (Pack Qty 5)
Total Sale Price: $1980.00
Total Cost: $1542.60
Profit: $437.40
End Cap Display
Dimensions: 1800mm high
x 1000mm wide
x 520mm deep
Price Ticket
Overwire Banner
Gold coin for Humpty Dumpty
Poster
The Humpty Dumpty Foundation will enjoy the benefits of some added Christmas spirit this year, when
we ask every person who takes a Thrifty-Link Hardware calendar to make a GOLD COIN DONATION.
Thrifty-Link Hardware is proud to assist the Humpty Dumpty Foundation in its mission to buy essential
medical equipment for babies and young children. Please display the relevant POS at your store
checkout so customers are aware of what they and Thrifty-Link Hardware are doing to help.
LAM – get your story out there
Christmas isn’t Christmas without some retail events that involve your local community. Now’s the time to give it some
thought. Are there other retailers you can team up with? Can you cross promote in their store and they in yours? Get together.
You’ll be amazed what you can come up with.
And remember those favourites that build excitement outside your store. Sausage Sizzles with Santa are always a winner.
Or let Santa hand out flyers that promote your BLITZEN BARGAINS.
Whatever you do, make the most of your local media. Make sure the whole community knows about what’s happening in your
store this Christmas!
Power Value Pack
Sale Price $9.95
Recommended Qty: 36 (Pack Qty 6)
Total Sale Price: $358.20
Total Cost: $237.24
Profit: $120.96
Dump Table Display Dimensions:
900mm high x 1200mm wide x 600mm deep
Solar Lights & Batteries
Light Solar Mini SS: Sale Price $12.00
Recommended Qty: 20 (Pack Qty 5)
Battery Eveready SHD AA cd24: Sale Price $9.95
Recommended Qty: 48 (Pack Qty 6)
Total Sale Price: $717.60
Total Cost: $540.68
Profit: $176.92
Dump Table Display Dimensions:
900mm high x 1200mm wide x 600mm deep
Tape F/Lok 8M x 25mm Twin Pk
Sale Price $35.00
Recommended Qty: 24 (Pack Qty 8)
Total Sale Price: $840.00
Total Cost: $700.32
Profit: $139.68
Dump Table Display Dimensions:
900mm high x 1200mm wide x 600mm deep
Double Rewards4Me points
Yes, Christmas is also the perfect time to really build your Rewards4Me loyalty program. With more customers visiting your
store you can tell them how Rewards4Me members can double their Rewards with each purchase. That’s right DOUBLE
REWARD POINTS. It’ll encourage existing members to really snap up those BLITZEN BARGAINS and new members to sign up!
And remember, there’s no back-end management and no fees.
blitzen bargain
new
new
new
new
blitzen
GIFT
9
$ 95
PK
99
$
Power Value Pack
Pack includes: 1 double adaptor,
4 outlet power board, 2 metre
extension lead. NEW Product /
pack and offers excellent value.
Display in dump bins near festive
lights. 256-4599
10
$
15
$
LED Candle
- Colour Change
New product ranged for
the summer and festive
season. Great for outdoor
entertaining - impulse buy at
a retail price of only $10.00.
Outdoor Heavy Duty
24 hour Timer
50
$
New product to range.
Competitive retail price
and seasonally relevant
product.
pk
Willow 3 Piece Combo
Fantastic value. 3 Pce pack includes a 33L cooler,
2.5L jug and freezer pack. A great Christmas gift
and great brand.
139
$
Xceed 32cc Blower/Vac
NEW! Increased flexibility because you can blow, vacuum
& mulch with no compromise on any function.
255-6983
255-8740
256-4920
blitzen
256-4938
GIFT
Hitachi Compact 12V
Cordless Drill Driver
10mm keyless chuck with
2 speed gearbox.
new
$1999
251-9627
blitzen
GIFT
Fiskars Aluminium Powergear Pruner
NEW! Great gift and stylish looking.
256-2890
35
$
DIY LED Solar Sensor Light
Very competitive retail price.
29
$
256-0845
set
Kids Blow Mold Setting
A Hot Deal and a great kids christmas gift at $29.00!
29
$
250-9610
Hills Raised Garden Bed 600mm x 600mm
Over 40% saving on normal retail. Metal raised garden
bed, Hills branded. Perfect Christmas gift. Iconic brand.
253-9070
blitzen
GIFT
29
$
SET
Hose & Reel Set
with Trigger Gun
12mm x 18m hose
with connectors.
253-6076
34
$
SET
SUPATOOL
SOCKET SET
– 40 PIECE
1/4” and 3/8”
driver sockets.
253-9500
89
$
Red Centre Spit Roaster
with Electric Motor
Great value BBQ spit. An
ideal Christmas and summer
product. Proven seller at a
great price. 252-9519
new
$3999
PK
Hedge Shear Pruner Telescopic Combo
NEW! Great combo pack gift for the avid gardener.
256-2874
39
$
set
Deluxe 20 Piece Aluminium BBQ Set
Ideal Christmas gift for under $40.00.
These will not last.
253-7090
189
$
set
7 Piece Capri Setting
Outstanding 7 pce setting. Great value and is proving
to be a top seller.
255-3550
399
$
4 Burner Seaview BBQ
This BBQ is stainless steel and represents great value.
4 burner with side burner and viewing window in hood.
255-2479