Women in Tech
Forum 2015
Confidential
Industry match-making as a strategic tool for innovation
Workshop results
Ksenia Avetisova
Fanny Vakkila
October 7th, 2015
Helsinki
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Workshop stats
• Approx. 100 participants
• 12 teams, 5-10 participants each
Confidential
• 12 concepts created addressing privacy
dream enabled by multiple industries
• Gaming was seen as the most important
industry in addressing the challenge
• Almost half of concepts was dealing with
kids’ data privacy issues
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Confidential
We have a
dream...
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Enabling each and every
person to stay in control of
their privacy, across digital
and physical worlds.
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12 innovative
concepts were
created during the
workshop
Industries we
looked into
FINANCE
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INSURANCE
RETAIL
GAMING
TELECOM
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HEALTHCARE
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xIndustry concepts
HEALTHCARE
RETAIL
Safe accounts that enable kids to
use their weekly allowance on
retailing sites through a game.
Parents overlooking kids’ shopping
in selected stores with selected
products.
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One place to store data & info. Transparent
view on how people’s data is being used by
marketing enabling control over one’s own
data.
Data broker -- mediator taking the core of privacy
between industries: customer owns the data, strict
regulations, broker ensures how customers’ data
is used. Benefits lie in controlling your own data
and you receive better services.
Digital passport for one or many holders of the
same account e.g. “a private family”. Managing
risk vs. tolerance.
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GAMING
FINANCE
GAMING
HEALTHCARE
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Increasing awareness in an entertaining
way of privacy & exchanging control when
kids are 18. Prevent problems & save
memories. Benefits: Memory Album &
Privacy Awareness.
Parent can choose what information goes
public of their kids. Parents get data/alerts,
space for discussion. Privacy superhero
“Tamagotchi”, different notification levels,
choose what info to sell.
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Offering a avatar to enter a meta world,
where services are provided with anonymity.
High-security avatar enables to share
information safely.
RETAIL
Enhancing privacy. Empowering
teenagers to take charge of their
privacy. Fun and social way of raising
awareness about internet privacy.
TELECOM
Every time when kid is tagged into a
pic, his/her parent has to approve it
first.
INSURANCE
GAMING
Privacy Insurance - option to be
prepared to control own data in the
future. User can have any unwanted
digital content removed.
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Confidential
Smart shopping cart app —
privacy platform. Targeted
marketing/advertising,
shopping help, safe
shopping.
A game to go through you social
media history. Value of seeing what
is recorded of you, see your
memories, delete stuff you don’t want
to have online anymore.
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Ksenia
Fanny
Lotta
ksenia.avetisova@tieto.com
@lisagri
fanny.vakkila@tieto.com
@fannyvakkila
lotta.ahonen@tieto.com
@LottaAhonen
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Share your views.
Bring your ideas to life at
Confidential
http://bit.ly/IOThack2015
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