ASEAN
University
Network
ASEAN
University
Network
/ /
Southeast
Asia
Engineering
Education
Development
Network
Southeast
Asia
Engineering
Education
Development
Network
AUN/SEED-Net
AUN/SEED-Net
Intensive
Implementation Guidelines
and
Course onApplication
Management
of
Form
for
(MOT)
Technology
Intensive Course
On
Management of Technology (MOT)
(MOT)
For the Japanese Fiscal Year2014
AUN/SEED-Net Project
As of May 2014
1
1. Project Background
The concept of ASEAN University Network/ Southeast Asia Engineering Education Development
Network (AUN/SEED-Net) was developed at the ASEAN-Japan Summit Meeting in December 1997
and followed by the central issue of how to upgrade higher engineering education by way of creating
an engineering institutions’ network ASEAN-wide. As a result of a series of discussions and
preparations between ASEAN Member Countries and Japan, AUN/SEED-Net was established in
2001 as a sub-network of ASEAN University Network (AUN).
After two years of preparation, full-scale operation of AUN/SEED-Net started in March 2003 and
lasted for five years as the Phase 1 cooperation, which was then followed by another five-year project
as the Phase 2 cooperation, supported by Japanese Government through Japan International
Cooperation Agency (JICA).
In the last decade, AUN/SEED-Net supported young faculty staff of Member Institutions (MIs) to
acquire higher degrees (Master’s and/or Doctoral degree) by providing them with opportunities to
study at leading MIs in ASEAN or at Japanese Supporting Universities (JSUs). As a result, around
900 faculty staff have obtained opportunities to study in higher degree programs and most of these
staff have returned to teach students at universities in their respective countries. At the same time, the
project has strengthened the research capacity of faculty staff in ASEAN Member Countries by
supporting collaborative research, faculty staff exchange, academic conferences, “ASEAN
Engineering Journal” and so on. As a result, around 700 collaborative research projects have been
undertaken, and more than 1,000 academic papers have been published. Over 1,300 faculty staff have
also participated in exchange programs between institutions in the network. Through these activities
AUN/SEED-Net has succeeded in strengthening the engineering faculties of each MI.
Based on these remarkable achievements, the ASEAN Member Countries, MIs, Government of
Japan and JICA have a strong intention to continue AUN/SEED-Net aiming to bring about larger
impacts not only to other universities in the region and Japan, but also to industry and community by
making more direct contribution to the socio-economic development in the region and Japan. After
continuous discussion, all parties agreed to implement the Phase 3 Project of AUN/SEED-Net with
these following objectives:
(1) Contribution to advancement and globalization of regional industry
(2) Contribution to solution of regional common issues in Asia
(3) Establishment of human resource development platform in science and technology in Asia
2. Program Concept
In Phase III, AUN/SEED-Net recognizes the growing importance of the industrial sector and
technology in this region as seen in one of the project’s targets, which is to support the engineering
field to contribute to the advancement of industry. In order to promote advanced long-term
collaboration between MIs and industry, it is essential to foster the young faculty staff at MIs to
become highly-qualified researchers with the intention of contributing to industry. Faculty staff in the
field of engineering should understand how engineering can contribute to the society, especially in the
industrial sectors, and should conduct research activities from this viewpoint.
One of the steps toward this goal, AUN/SEED-Net offers an Intensive Course on Management of
Technology (MOT), conducted in Malaysia, to its participants who hold a Ph.D. degree. For the year
2014, AUN/SEED-Net will cooperate with Malaysia-Japan International Institute of Technology
under Universiti Teknologi Malaysia (hereinafter referred to as “UTM/MJIIT”) to provide the target
group with an opportunity to learn about the importance of management of technology in conducting
research work from the standpoint of necessary technology relating to industrial sectors, and
especially leading innovations.
2
The course consists of lectures and practice relating to Innovation and Technology
Management, Human Resource for Innovation Enterprise, Value Configuration and
Competitive Strategy, Management of Intellectual Property, and Project Management for
Research and Innovation Initiatives. Through interactions and discussions with the instructors as
well as with classmates, the participants could gain insight into the current MOT situation in other
ASEAN countries. In addition, participants and faculty staff from ASEAN may visit Malaysian and
Japanese technology and innovation enterprises in Malaysia in the form of an observation tour or a
short visit. The visits to these enterprises could help them visualize technology and innovation
management in practice.
3. Objectives
(1) To enhance knowledge and capacity of young faculty staff of MIs and/or SEED-Net Alumni
members in making collaboration with the industrial sector through research activities.
(2) To initiate awareness of the importance of MOT and how it could enhance academic
curricular among members of the network.
4. Applicant Eligibility:
Applicants should have the two following qualifications:
1. Applicant shall hold Ph.D. degree.
2. Applicant should be either a faculty staff at MI, including future MI faculty staff, or SEEDNet Alumni Member.
(Note) Those who participated in the Intensive MOT course in Japan in 2013 are not eligible to apply.
Following priority will be given to the screening process of the participants:
1. Applicant who is both an AUN/SEED-Net Alumni and an MI faculty staff who is supervising
AUN/SEED-Net student.
2. Applicant who is both an AUN/SEED-Net Alumni and an MI faculty staff but is not
supervising AUN/SEED-Net student.
3. Applicant who is not an AUN/SEED-Net Alumni but an MI faculty staff who is supervising
AUN/SEED-Net student.
4. Applicant who is not an AUN/SEED-Net Alumni but an MI faculty staff but is not
supervising AUN/SEED-Net student.
5. Applicant who is an AUN/SEED-Net Alumni but not an MI faculty staff who is committed to
be the faculty member in the future.
6. Applicant who is neither an AUN/SEED-Net Alumni nor an MI faculty staff but who is
committed to be the MI faculty staff in the future.
MI Faculty Staff
SEEDPriority Supervising SEED- Not Supervising
Net
Future MI Faculty Staff
Alumni
Net Student
SEED-Net Student
1
●
●
2
●
●
3
●
4
●
5
●
6
Young faculty staff at MI is encouraged to apply for MOT 2014.
3
●
●
* A list of MI.
AUN/SEED-Net Member Institutions (MIs)
Institute of Technology of Cambodia (ITC)
Institut Teknologi Bandung (ITB-INA)
Institut Teknologi Sepuluh Nopember (ITS)
Universitas Gadjah Mada (UGM)
Universitas Indonesia (UI)
National University of Laos (NUOL)
Universiti Malaya (UM)
Universiti Putra Malaysia (UPM)
Universiti Sains Malaysia (USM)
Universiti Teknologi Malaysia (UTM)
University of Yangon (UY)
Yangon Technological University (YTU)
De La Salle University (DLSU)
Mindanao State University - Illigan Institute of Technology (MSU-IIT)
University of the Philippines – Diliman (UP)
Burapha University (BUU)
Chulalongkorn University (CU)
Kasetsart University (KU)
King Mongkut’s Institute of Technology Ladkrabang (KMITL)
Thammasat University (TU)
Hanoi University of Science and Technology (HUST)
Ho Chi Minh City University of Technology (HCMUT)
Institut Teknologi Brunei (ITB-BRU)*
Universiti Brunei Darusssalam (UBD)*
National University of Singapore (NUS)*
Nanyang Technological University (NTU)*
(*) Faculty staff from these MIS are not eligible to apply for this program.
5. Details of the Program
(1) Place of Study: MOT-Executive Learning Suite (MOT-ELS), Malaysia-Japan International
Institute of Technology (MJIIT), Universiti Teknologi Malaysia (UTM), Kuala Lumpur,
Malaysia
(2) Total Number of Participants: 20 participants
(3) Language to be used in this program: English. Good English proficiency is a must.
4
(4) Schedule of program:
Activity
Day / Date
Arrival in Kuala Lumpur
Sun 17 August 2014
Course Orientation and Team Building Exercise
Mon / 18 August 2014
Management of Technology and Innovation
Tues / 19 Aug 2014
Human Resource and Talent Management for Innovation
Wed / 20 August 2013
Industry Visits
Thurs / 21 August 2014
Management of Intellectual Properties
Fri / 22 August 2014
Rest day
Sat / 23 August 2013
Rest day
Sun / 24 August 2014
Value Configurations and Competitive Strategies
Mon / 25 August 2014
Operations and Project Management for Technology Initiatives
Tues / 26 Aug 2014
Industrial Visits
Wed / 27 August 2014
Industry Forum (am)
Thurs / 28 August 2014
MI Presentation (pm)
MI Presentation (am)
Program Review, Certificate Ceremony, and Closing (pm)
Fri / 29 August 2014
Departure from Kuala Lumpur
Sat 30 August 2014
Deadline of report submission
30 September 2014
*Above schedule is subject to minor change
(5) Course Program:
The program is designed to provide participants with basic understanding of five fundamental
topics of MOT:
Management of Technology and Innovation
Innovation involves moving an idea from its inception to commercialization. It requires a
systematic process of invention, development, production and commercialization. In addition,
innovation is tightly related to the internal capabilities of organizations. This includes its ability to
nurture learning and creativity as well developing the organization’s absorptive capacity.
Human Resource and Talent Management for Innovation
A key concern for many corporations today is developing future leaders to ensure the long-term
viability and sustainability of the business. Yet most organizations focus on training their
managers for operational leadership. Leadership at the senior level involves strategic capabilities
that are distinct from operational leadership. Developing this capability requires a systematic
approach to managing talent.
5
Management of Intellectual Properties
The creation of economic value requires that managers are able to price the value of products,
technologies, businesses and intellectual property. This is important in ensuring optimum return
on investment and creating a balance technology portfolio. Likewise, an understanding of the
value of products, technologies, businesses and intellectual property aids decisions on outsourcing,
divestment and acquisitions.
Value Configurations and Competitive Strategies
At the root of competitive success is the ability to create and deliver value to customers. All
strategies involve assessing the opportunities available or that can be created in the market,
scanning the competitive environment and developing the capabilities needed to support the
chosen competitive approach. Finally, these decisions have to be executed effectively.dd
Operations and Project Management for Technology Initiatives
The proper execution of ideas and its transformation into commercial products is an important
element in every innovation process and this requires that the organization’s operational processes
be designed to produce the desired products efficiently and effectively. For technology products,
this involves planning the R&D activities in an integrated manner along with the development,
production and marketing activities.
* Interactive sessions with lecturers are included. See Attachment II and III for more details.
(6) Industry Visit:
Participants are required to participate in short visits to industry in Malaysia. During this
visits participants will be able to obtain first-hand knowledge and experience of MOT in
practice. This will enhance the participants’ future approach in research and technology
development initiatives.
(7) Deliverable:
After their return to their host institutions, participants must submit a report to
AUN/SEED-Net by 30 September 2014. The report must include the following:
 MOT course summary
 Summary of visit to companies/universities in Kuala Lumpur
 Action plan regarding how the participants can make use of MOT knowledge
in their future research career and future program development
Failure of submission of the report will affect the participants’ future applications for
AUN/SEED-Net programs.
6. Procedure for Application and Selection
(1) Selection Procedure
(1)AUN/SEED-Net screens applications.
(2)Applicants are selected and informed.
(3)AUN/SEED-Net instructs successful applicants about the procedure.
(4)AUN/SEED-Net arranges air tickets and transfer daily allowance for successful applicants’ bank
account.
(2) Application and Required Documents
(1)Application form, completed with the photo & signatures of the applicant
(2)Photocopy of your current valid passport (the first page)
(3)Doctoral degree certificate
(4)Permission letter from the Dean of the MI where the applicant belongs to if an applicant is currently
an MI faculty staff.
(5)For an applicant who is committed to be an MI faculty staff in the future, a letter from an MI stating
the acceptance to be an MI staff in the future.
6
(3) Application Deadline
Applications, including all “Supporting Documents”, in soft copies should be submitted to
AUN/SEED-Net (support@aun-seed.net) with subject line "Application: MOT 2014" by
30 May 2014.
Remarks: This Implementation Guidelines and other information of AUN/SEED-Net are
available on the website www.seed-net.org.
7. Administrative Arrangements
(1) Travel to Kuala Lumpur, Malaysia:
(a) Air Ticket: A round-trip ticket between an international airport designated by AUN/SEED-Net and Kuala
Lumpur will be provided by AUN/SEED-Net.
(b) Local transportation from and to KLIA – UTM/MJIIT Kuala Lumpur will be arranged by a participant by
their own expenses.
* Local residents in Malaysia shall be responsible for the travelling expense to UTM/MJIIT by themselves.
(2) Accommodation in Kuala Lumpur:
UTM, MJIIT will arrange the following accommodations for the participants in Kuala Lumpur. All residents are
asked to stay either one of them in accordance with the instruction by UTM/MJIIT
UTM Scholars Inn for 15 Participants
Scholar’s Inn@ Universiti Teknologi Malaysia Kuala Lumpur
Jalan Semarak, 54100 Kuala Lumpur, Malaysia.
Tel: +603-21806000
Fax: +603-21806001
Email: reservation@scholarsinn.com.my
Website: http://www.scholarsinn.com.my/
Corus Hotel Kuala Lumpur for 5 Participants,
Corus Hotel Kuala Lumpur,
Jalan Ampang, KLCC, 50450 Kuala Lumpur.
Tel: +60 3-2161 8888
Fax: +60 3-2161 2393
Email: enquiries@corushotelkl.com
Website: http://www.corushotelkl.com
(3) Daily allowances will be provided by AUN/SEED-Net.
(4) Other expenses for program implementation, including materials and study tour will be arranged by UTM/
MJIIT.
(5) If applicable, a participant shall be responsible for all VISA process and cost by him/herself to enter
Malaysia.
8.
Conditions for Attendance:
(1) to follow the schedule of the program.
(2) not to change the program subjects or extend the period of stay in Malaysia.
(3) not to bring any members of their family.
(4) to return to their home countries at the end of the program in accordance with the travel
schedule designated by AUN/SEED-Net. In the case for those living in Malaysia, to return to
their original program.
(5) to refrain from engaging in political activities, or any form of employment for profit or
gain.
(6) to observe Malaysian laws and ordinances. If there is any violation of said laws and
ordinances participants may be required to return part or all of the training expenditure
depending on the severity of said violation.
7
(7) to observe the rules and regulations of their place of accommodation and not to change
the accommodation designated by UTM/MJIIT.
8
ATTACHMENT I
COURSE PROGRAM
August 17/18, Sunday/Monday:
Arrival at MOT-ELS, MJIIT, UTM
August 18, Monday:
Course orientation and Team Building Exercise
August 19, Tuesday : Prof Dr Ahmad Rahman Songip
Essence of technology management and innovation
Types and policies of innovation and technology
Role of customer and market research
Forecasting and Organizing for innovation
New product development, technology life cycle and the S-curve
Managing new product development team
Technology transfer and innovation
Technology trajectory
Managing of research and development
Innovation and Technology Policies.
August 20, Wednesday : Prof Dr Rozhan Othman
Managing HR and the talent management imperative
Strategic HR and talent management
HR processes and managing the talent pipeline.
Models of talent management approach.
Psychological drivers of talent management.
Developing employer brand image.
The on-boarding process.
Talent sourcing strategies& Talent selection.
Talent pool development and methods.
Talent management in a global setting.
August 21, Thursday : Industry Visits
DreamEDGE Sdn Bhd
* tentative
August 22, Friday : Assoc.Prof Dr Arham Abdullah
Science, Technology and Intellectual Property
Industrial technology and intellectual property
Patent, Trademark and Design
Survey of prior art
Valuation and pricing.
Valuing intellectual property.
IP management process and turning IP and into assets
Managing technology portfolio, technology acquisition and spin off.
August 25, Monday : Prof Dr Nooh Abu Bakar
Strategic leadership & Strategizing as a creative process.
Value creation as foundation of strategizing.
Business Intelligence and scenario planning and blue ocean strategy
Business models and value configurations
Competencies, competitiveness and competitive approaches
Value configurations and resource management
Competing with technology
Mergers and acquisition
9
Turnaround Management.
August 26, Tuesday : Assoc.Prof Dr Naoki Ohshima
Operations management and competitiveness
Quality Management: 5S, QCC, TQM, Gemba Kaizen
Project planning and scheduling.
Inventory and enterprise resource management
Lean Production System (TPS)
Managing procurement
Project management for new product development and R&D
August 27, Wednesday : Industry Visits
3m (Malaysia)
* tentative
Air Asia
* tentative
August 28, Thursday : Industry Forum and MIs Presentation
Industry Forum Speakers:
DreamEDGE, Malaysia Biotechnology Corporation TMO, eN-Coral Digital Solution, Malaysia
Innovation Agency,
*tentative
August 29, Friday : MIs Presentation and Closing & Review Session
Last Session on August 29, Friday, will be the conclusion of the MOT Program.
10
ATTACHMENT II
BRIEF DESCRIPTION OF THE FIVE INSTRUCTORS
Prof. Dr Ahmad Rahman Songip (Management of Technology and Innovation)
Prof Ahmad graduated from the US and then went on to earn his PhD in Chemical Engineering
from Kyoto University, in Japan. He is an entrepreneur who practices creativity and innovation
during his colourful career in public and private sectors. He helps to reengineer a number of
business units in UTM to boost their performance. He shares his transformation experiences with
more than 3000 industrial participants from more than 500 companies, including PETRONAS,
Shell, and Oracle in their transformation journeys. He is also the Founding Director of UTM
Transformation and Risk Management Division and a member of the UTM Central Executive
Committee. Dr Ahmad’s research interests include the management of creativity, innovation and
technology, especially on the issue of Open Innovation.
Prof. Dr Rozhan Othman (Human Resource and Talent Management for Innovation)
Prof Rozhan has been in academia for more than 30 years. Prior to joining MJIIT he had served at
Universiti Putra Malaysia, Universiti Kebangsaan Malaysia, University Brunei Darussalam and
the International Islamic University Malaysia. He has published numerous journal articles, books
and papers. He has provided consultancy services to enterprises and organizations within and
outside Malaysia. He earned his BBA and MBA from Ohio University and his PhD from
University College Dublin. He is a member of the Academy of Management and a member of
JICA Alumni Malaysia. His areas of research interest are HRM, talent management, leadership,
value configurations and strategy implementation.
Assoc.Prof Dr Arham Abdullah (Management of Intellectual Properties)
Dr Arham is Deputy Director (Innovation) at UTM’s Innovation and Commercialization Centre
(ICC). Two years earlier as Deputy Director (Commercialisation) at Bureau of Innovation and
Consultancy, UTM. He is an affiliate member with the Institute of Demolition Engineers (UK),
and Board of Engineers Malaysia. He was also appointed as Expert Panel with Construction
Industry Development Board (CIDB) in developing Malaysia Construction Industry Master Plan
(CIMP) and a new Malaysia Code of Practice for Building Demolition (MS2318:2010). He is
currently a member for a steering committee for UTM-MTDC Symbiosis Program and a
committee member for Incubator Lab Program with SME-Corp. Since December 2010 he is
actively involved in UNIK/AIM initiative on Innovation and Commercialisation. He earns a
Doctor of Philosophy (PhD) Construction Management in 2003 at Loughborough University,
United Kingdom. His research interests are mainly in Building and Structural Demolition, IT
Application in Construction (Artificial Intelligent, Decision Support System, Expert System, and
Database Management System), Construction Technology & Management, Innovation and
Commercialisation
Prof. Dr Nooh Abu Bakar (Value Configurations and Competitive Strategies)
Nooh Abu Bakar is an engineer by training. He earned his PhD in Manufacturing Engineering
from Loughborough University. His area of focus is Manufacturing, Operations and Production
Management. He teaches courses on Manufacturing Engineering, Operations, Quality and Project
Management, Technology and Innovation Management, and Strategic Management. He is a
member of the Board of Engineers Malaysia, Society of Manufacturing Engineering and Project
Management Institute. He is also currently a UTM Senate member. Prof Nooh’s research interest
includes Manufacturing Cost Reduction, Ergonomic Design, New Product Development, Supply
Chain/Vendor Development, Strategic Planning and Balanced Scorecard Applications and
Inventive Problem Solving (TRIZ).
11
Assoc.Prof. Dr. Naoki Ohshima (Operations and Project Management for Technology Initiatives)
Prior to joining MJIIT, Dr Ohshima had served at Graduate School of Innovation & Technology
Management, Yamaguchi University. He earned his Doctor degree in Engineering from
Department of Crystalline Materials Science, Graduate School of Engineering, Nagoya
University. He worked in Toyohashi University of Technology from 1993 to 1999. From 1999 to
2005, he joined Department of Advanced Materials Science and Engineering, Yamaguchi
University. In 2005, he moved to Graduate School of Innovation & Technology Management,
Yamaguchi University. His current research focuses on the measurement of the learning effect in
the Andragogy based on Instructional System Design. He is a member of Society of Project
Management Japan, Project Management Institute Japan Chapter and Japanese Society for
Information and Systems in Education.
12
ATTACHMENT III
APPLICATION FORM
Intensive Management of Technology Course (MOT)
2014
INSTRUCTION
To fill in the application form, it is advised to study the Program Guideline of Intensive Management of
Technology Course (MOT) 2014
To fill in the application form, please print or type all entries. Handwritten application is prohibited.
The application form of "Intensive Management of Technology Course 2014" or "MOT 2014" is consisted of
TWO parts.
Part 1, in Microsoft Word format, contains 1 section

Once completed, you may convert Part 1 into either Microsoft Word or PDF
Part 2, in Microsoft Excel format, contains 1 section

In each section, applicants must strictly follow the instructions

Once completed, DO NOT convert Part 2 into any other file type other than Microsoft Excel
In addition to the two parts, following "Supporting Documents" are required.
1. Photocopy of your current passport (the first page)
2. Doctoral degree certificate
3. Permission letter from the Dean of the MI where the applicant belongs to, if applicable.
4. For an applicant who is not an alumni and does not belong to MI, an endorsement letter from one MI is
required
Both parts, including "Supporting Documents" must be emailed to support@aun-seed.net with subject line
"Application: MOT 2014" by 30 May 2014
13