Registration
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Registration November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando REGISTRATION DEADLINE: AUG 31ST, 2014 President Rick Wendt BASCO 3300 124TH Street Wauwatosa, WI 53222 Phone: 678-292-8499 Wendt.rick@basco.com Senior Vice President Linda Chappell Chappell Supply and Equipment P. O. Box 270960 Oklahoma City, Ok 73137 Phone: 405-495-1722 linda@chappellsupply.com Vice President Curtis Braber BE Pressure Supply 30585 Progressive Way Abbotsford, BC V2T6WB Phone: 604-850-6662 curtisb@bepressure.com Secretary Dr. Marlo Dean Karcher North America 4275 NW Pacific Rim Blvd. Camas, WA 98607 Phone: 877-283-2412 ext, 2701 Marlo.Dean@karcherna.com Treasurer Chad Rasmussen Royce Industries 1355 West 8040 South West Jordan, UT 84088 Phone: 801-567-1355 chadr@buyroyce.com Past President Terry Murray Etowah Chemical Sales & Service P. O. Box 4416 Gadsden, Alabama 35904 Phone: 256-312-1930 Terrymurray825@comcast.net Director Ryan Reed Pressure Pro Inc 7300 Commercial Circle Fort Pierce, FL 34591 Phone: 772-461-4486 ryan.reed@pressure-pro.com Director Aaron Auger Mi-T-M Corporation PO Box 50 Peosta, IA 52068 Phone: 563-556-7484 aauger@mitm.com Director Kyle Notch A R North America, Inc. Fridley, MN 55432 Phone: 763-398-2008 kylen@arnorthamerica.com CETA ANNUAL CONVENTION 2014 CETA’S Annual Trade Show and Educational Conference November 4th-7th, 2014 Orange County Convention Center, Orlando, Florida The Board of Directors and Staff of the Cleaning Equipment Trade Association invite you to exhibit and attend this year’s CETA Annual Trade Show 2014, being held at the Orange County Convention Center, in Orlando, Florida. We are co-locating with ISSA this year. No other trade show brings such a wide range of resources related to the cleaning industry under one roof. Come see what’s new in equipment and products, network with peers, plus participate in many other activities, education seminars, top-notch Keynote Speakers made available by ISSA, Golf Tournament, CETA’s annual business meeting, CETA’s Opening Reception, Women of CETA and more. You can’t afford to miss this event! Exhibit space is going quickly! CETA’s host hotel will be the beautiful Renaissance Sea World located on 6677 Sea Harbor Drive, Orlando Fl. 32871-8007. You also will have a choice between several different hotels to stay. We’re pleased to offer all Exhibitors one (1) complimentary badge per 10x10 booth and one per CETA member. Exhibitors will be sent registration information to be completed online. All other badges for Attendees will only be $50 this year. This will include entrance to the trade show, and access to Keynote Speakers. For only $99 you can attend all Education Seminars offered. This is a great savings to you this year. Don’t delay…review the enclosed documents carefully and return your registration information no later than August 31, 2014 to be included. CETA’S ANNUAL TRADE SHOW 2014, IT’S NOT AN EXPENSE…..IT’S AN INVESTMENT! Best Regards, The CETA Staff and Board of Directors Director Brenda Purswell Alklean Industries 2111 Catalina Dr Pasadena, Texas 77503. Phone: 281-479-5966 brenda@alklean.com Director Charles Tibboles R.W. Beckett Corporatio P.O. Box 1289 Elyria, OH 44036 Phone: 800-645- 2876 ctibboles@beckettcorp.com Director Kim Micha High PSI 75 N. Brandon Dr. Glendale Hts., IL 60139 Phone: 630-893-0777 kim@highpsi.com guest speakers November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando Susan Ershler Keynote: Conquering the Seven Summits of Peak Performance Wednesday, November 5, 2014 8:15 a.m.-9:30 a.m. | Hall A1, Trade Show Floor Leading teams can feel like an uphill battle. Now imagine leading a successful business team while simultaneously working to climb the seven highest mountains around the globe. Susan Ershler is one of less than 300 people who have conquered the Seven Summits of mountain climbing lore. At the same time, she excelled at building and leading teams that achieved exceptional, sometimes lifechanging results. Drawing on her knowledge and experience, Ershler shows why the best leaders are much more than top performers themselves. They enable every member of their team to overcome their perceived limitations by learning to commit to a shared vision of success. You will walk away with the leadership skills you need to help your teams win the recognition and rewards that accrue to top performers. About the Speaker Throughout her 23-year corporate career at Qwest, United Technologies, FedExKinko’s and Verizon, Ershler has ascended ranks to become a vice president of sales, earned 11 President’s Club sales awards, and shattered sales quotas. Outside of the business world, Ershler has scaled the Seven Summits—the highest peaks on each of the world’s seven continents—and written a book, Together on Top of the World, documenting the climbs. Ershler’s new book, Conquering The Seven Summits of Sales; From Everest to Every Business, Achieving Peak Performance, will be published this year by Harper Collins. guest speakers November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando BETH BORREGO Theater Speaker: Marketing Your Service Business Wednesday, November 5, 2014 2:00 p.m.- 2:45 p.m. | Trade Show Floor Booth 1581 Thursday, November 6, 2014 10:00 a.m.- 10:45 a.m. | Trade Show Floor Booth 1581 About the Speaker Beth Borrego is the Vice President and co-owner of See Dirt Run! Inc., a specialized wood restoration company in Maryland that’s been in business since 1999. Beth began writing for Cleaner Times Magazine in 2006, and recently revised their marketing book; her passion is marketing, which she studied in college. In 2009 she published articles in the magazine Country’s Best Cabins. She served for two years on the PWNA Board of Directors, has held seminars at PWNA Conventions, Round Table events and has also conducted Educational Seminars for home owners at home shows. Beth and her hubby Rod Rodriguez also own and administer a BBS called http://www.thegrimescene.com serving the pressure washing and cleaning industries. Beth is the proud mother of two; her son Miles is 24 and her daughter Madison is 20. You may contact her at: beth@seedirtrun.com guest speakers November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando Marcus Buckingham Keynote: Find Your Edge Thursday, November 6, 2014 8:15 a.m.-9:30 a.m. | Hall A1, Trade Show Floor Successful companies are made of successful teams—and these teams need leaders that understand the individual team members’ strengths. Yet, when companies try to reproduce what their best performers do differently, the result is another lifeless policy that ends up constraining people instead of freeing them to do their best work. Join best-selling author and consultant Marcus Buckingham as he shares how to put innovative ideas into practice without stifling the personal strengths that give you and your team your edge. He’ll offer a simple, easy-to-remember scheme to identify each person’s unique combination of strengths, plus tips and techniques on how to put their particular advantages to use. About the Speaker Marcus Buckingham was thrust into the national spotlight by breaking all the rules. His bestselling 1999 book First, Break All the Rules, has become a classic of management literature. Buckingham offers strategies that emphasize creative strengths, even if that involves breaking from traditional techniques. Since his first bestseller, Buckingham has published or co-authored additional bestsellers helping people to identify their personal strengths, including StandOut; Now, Discover Your Strengths; The One Thing You Need to Know; Go Put Your Strengths to Work; The Truth About You; and Find Your Strongest Life. The backbone of Buckingham’s books is the work he did over two decades as a senior researcher for Gallup, the international analytics and consulting firm, as well as in his own business consultancy. He has spent his career focused on collecting information about what makes successful managers, then honing strategies for how to best turn talents into performance. The Cambridge graduate has worked with the world's most prestigious companies, including Facebook, Toyota, Coca-Cola, Wells Fargo, Microsoft, and Disney. guest speakers November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando Rick Pitino Keynote: The One Day Contract Friday, November 7, 2014 9:00 a.m.-10:00 a.m. | Hall A1, Trade Show Floor In 28 seasons as a collegiate head coach, Rick Pitino has compiled a .735 winning percentage that ranks him 11th among active coaches. Pitino is the 14th college basketball coach to win multiple championships and the first to win multiple at more than one school. He will share with ISSA/INTERCLEAN attendees the lessons that have lead him to such success in different environments, how to get the most out of teams of any kind, and how to inspire amazing work ethic. Based on Pitino’s success in the NCAA, the NBA, and national championships, he’ll reveal how day-to-day achievements are the key to exceptional victories. About the Speaker Rick Pitino got his start as a head coach at Boston University when he was only 25 years old. By the time he left, he was the most successful coach in BU history. After a few short years, Pitino was invited to join the NBA’s New York Knicks as an assistant coach. In 1985, Pitino left the Knicks for the Providence College Friars, where he guided the team to an improbable run to the 1987 Final Four. In eight seasons with the University of Kentucky, Pitino amassed a 219-50 record and led the Wildcats to three Final Four appearances. He won his first NCAA Championship with Kentucky in 1996. Pitino then served as president and head coach of the storied Boston Celtics until accepting his current position as head coach of the University of Louisville Cardinals. With the Cardinals, Pitino reached the Final Four three times before winning the NCAA Championship in 2013. In addition to his team wins, 26 of his assistant coaches or players have gone on to become successful collegiate coaches themselves. guest speakers November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando Sugar Ray Leonard Keynote: The Power to Win! Friday, November 7, 2014 1:00 a.m.-2:00 a.m. | Hall A1, Trade Show Floor Whether achieving greatness as an athlete or in the business arena, the same qualities that drive success apply: discipline, focus, determination, preparation, the right attitude, and setting fear of the unknown aside. Famed boxer Sugar Ray Leonard will make a powerful case for using his principles of success to help you win in the workplace as he headlines the ISSA Excellence Awards Luncheon. An enormously charismatic figure, Leonard will paint a vivid picture of what it took to reach his dream of Olympic gold. Learn what strengths he drew on to get to the top in his professional career—and stay there. Plus, hear about the lessons he learned when transitioning from life as an athlete to that of an entrepreneur. Making your dreams come true, successfully orchestrating change, and staying at the top all are attainable and Leonard will explain how. You’ll come away with a renewed enthusiasm and commitment to being the best. About the Speaker Sugar Ray Leonard is one of the legendary sports icons of the 20th century whose very name epitomizes boxing and conjures the image of a champion. In 40 professional boxing appearances, Sugar Ray Leonard lost only three times. He is a champion boxer in five weight divisions, an Olympic gold medalist, and the 1980s Boxer of the Decade. Outside of the ring, Leonard published an autobiography, THE BIG FIGHT: My Life in and Out of the Ring, in 2011; launched an athletic clothing line in 2013; and maintains an active role in the Sugar Ray Leonard Foundation, which is instrumental in the fight against obesity and diabetes. friday finale Don't Miss November 7th - November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando event that packs a punch! CETA Annual Trade Show co-locating with ISSA/INTERCLEAN 2014 is all about more: more innovation, more exhibitors, and more speakers. Friday is the culmination of what more you'll find in Orlando! More Keynotes Go courtside and get in the ring with our keynote speakers. You might even be recognized as an MVP—Most Valuable Participant—and win one of 10 autographed boxing gloves from Sugar Ray Leonard! Rick Pitino Champion basketball coach THE ONE-DAY CONTACT! 9:00 a.m., Hall A1, co-sponsored by BSCAI Sugar Ray Leonard Famed boxer and entrepreneur THE POWER TO WIN! 1:00 p.m., Hall A1, during the ISSA Excellence Award Luncheon More Networking Enjoy the complimentary ISSA Excellence Award Luncheon with industry leaders as the ISSA Innovation Award, Best Customer Service Award, and ISSA Member Milestones recipients are recognized. Featuring Sugar Ray Leonard's keynote address. Sponsored by the members of the American Association of Cleaning Equipment Manufacturers (AACEM): Amano Pioneer Eclipse Corp.; Aztec Products, Inc.; IPC Eagle; Karcher North America, Inc.; Minuteman International, Inc.; Nilfisk-Advance; NSS Enterprises, Inc.; ProTeam, Inc.; and Tennant Co. More Meetings Take advantage of exhibitor availability for one-on-one executive discussions during Friday's trade show hours, 9:00 a.m.-1:00 p.m. More Education Show-floor safety updates combine with an afternoon of multiple, executive-level sessions to offer an expanded four days of education for the first time. More Fun Head into the weekend with discounted tickets to Sea World, Universal Orlando, and Walt Disney World Resort parks available only to those attending Friday. golf tournment November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando Monday November 3rd 12:30 shotgun start CETA Registration Form Benefiting the CETA Foundation With the CETA Annual Convention co-locating with ISSA/INTERCLEAN, all CETA members are invited and welcome to participate in the ISSA Golf Tournament at Shingle Creek! The Shingle Creek Golf Club, rated one of Orlando’s best courses since opening in 2003, features a challenging yet playable design that lies along Shingle Creek, headwaters to the Florida Everglades. Undulating fairways, interconnected waterways and the lush natural beauty of Shingle Creek make this a rewarding and memorable experience for players of all levels. The scramble tournament will begin with a 12:30 p.m. shotgun start. You may form your own team upon request; otherwise you will be paired with a congenial foursome. We will equalize all teams with a handicap system. $175 per player includes: green fees, golf cart, box lunch, locker room usage, and team prizes. NAME: COMPANY: ADDRESS: CITY, STATE, ZIP: PHONE: FAX: EMAIL: PLAYERS: please type or print clearly. copy form for additional players. Check if you would like players to be in the same group. NAME: HANDICAP: NAME: HANDICAP: NAME: HANDICAP: NAME: HANDICAP: METHOD OF PAYMENT Check enclosed in U.S. funds, made payable to ISSA. Card Number Charge my credit card: (check one) American Express Signature Discover Mastercard Visa Expiration Date: mm/yy Print Cardholder’s Name # Players _____ x $175 = $ _______ Total Remittance Benefiting the CETA Foundation. No refunds will be processed. Please remit to: Tracy Weber, ISSA 3300 Dundee Rd., Northbrook, IL 60062 US 800.225.4772 / 847.982.0800 · FX: 847.982.1922 · tracy@issa.com cvc golf tournment November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando Monday November 3rd 12:30 shotgun start CETA Sponsorship for ISSA Golf Tournament - Benefiting the CETA Foundation; No Refunds Will Be Processed – GREEN SPONSOR - $200 - Features your company logo on a 22x28 tee sign that will be staked in the ground near the green. ALL SPONSORS WILL RECEIVE PUBLICITY & RECOGNITION IN CETA NEWSLETTERS/ WEBSITE AS WELL AS IN AN ISSA TODAY CONVENTION ISSUE, SIGNAGE AT ISSA/INTERCLEAN, AND ON ISSA.COM. Please forward your company logo in an electronic format (.tif or .eps) to tracy@issa.com. YES! Our company would like to purchase a Green Sponsor for the ISSA Golf Tournament at the CETA Annual Convention held in conjunction with ISSA/INTERCLEAN in Orlando for $200. NAME: COMPANY: ADDRESS: CITY, STATE, ZIP: PHONE: FAX: EMAIL: METHOD OF PAYMENT Check enclosed in U.S. funds, made payable to ISSA. Card Number Charge my credit card: (check one) American Express Signature Discover Mastercard Visa Expiration Date: mm/yy Print Cardholder’s Name Please remit to: Tracy Weber, ISSA 3300 Dundee Rd., Northbrook, IL 60062 US 800.225.4772 / 847.982.0800 · FX: 847.982.1922 · tracy@issa.com cvc Women of CETA November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando 6th ANNUAL MEETING RENNAISANCE @ SEA WORLD NOVEMBER 3rd, 2014 – 2:00pm – 4:00pm Ladies, The 2014 CETA Annual Convention is shaping up to be the best ever, linked with the ISSA we are expecting more attendance! This is the forum where we can visit, enjoy fellowship, but still have fun! The theme this year will be BUNCO BEAUTIES! This event will be held on Monday, November 3, at 2:00pm – 4:00pm at the Renaissance @ Sea World hotel. Look forward to seeing you there! YES, I PLAN TO ATTEND YES, I PLAN TO BRING A FRIEND schedule at-a-glance Monday, November 3rd Exhibitor Registration Opens Golf Tournament - Rosen Shingle Creek November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando time room 7:30 am – 5:00 pm - 12:30 pm shotgun start - 2:00 pm – 4:00 pm Hotel 7:30 am – 5:00 pm West Lobby B 8:00 am – 11:45a m W203A Legislation Affecting the Pressure Washing Industry 8:00 am – 8:45 am W203B Safety Procedures to Protect Your Business 9:00 am – 9:45 am W203B Women of Ceta 6th Annual meeting Tuesday, November 4th Exhibitor & Attendee Registration CETA Ed. Class Pump and Motor Training for Non-Technical Professionals Understanding the Drivers of Profitability 10:00 am – 10:45 am W203B Blue Prints for Success 11:00 am – 11:45 am W203B Marketing Your Service Business Part 1 1:00 pm – 1:45 pm W203A Marketing Your Service Business Part 2 2:00 pm – 2:45 pm W203A CETA Manufacturing Summit 2:00 pm – 4:00 pm W203B CETA Business Meeting 6:00 pm – 7:00 pm Hotel CETA Annual Opening Reception 7:00 pm – 9:00 pm Hotel Exhibitor & Attendee Registration 7:30 am – 5:00 pm West Lobby B Keynote Speaker: Susan Ershler 8:15 am – 9:30 am West Hall A1 CETA Annual Trade Show 9:00 am – 5:00 pm Trade show floor Theater Speaker: Beth Borrego 2:00 pm – 2:45 pm Theatre Booth 1581 Exhibitor & Attendee Registration 7:30 am – 5:00 pm West Lobby B Keynote Speaker: Marcus Buckingham 8:15 am – 9:30 am West Hall A1 9:00 am – 5:00 pm Trade show floor 10:00 am – 10:45 pm Theatre Booth 1581 8:00 am – 1:00 pm West Lobby B 9:00 am – 10:00 am West Hall A1 12:00 pm CETA booth #386 CETA Annual Trade Show 9:00 am – 1:00 pm Trade show floor ISSA Excellence Ceremony & Lunch with Closing Keynote Speaker, Sugar Ray Leonard 1:00 pm – 2:00 pm West Hall A1 Wednesday, November 5th Thursday, November 6th CETA Annual Trade Show Theater Speaker: Beth Borrego Friday, November 7th Exhibitor & Attendee Registration Keynote Speaker: Rick Pitino, Sponsored by ISSA & BSCAI Raffle Ticket and Auction Winners announced For complete show details, please visit www.ceta.org or Cleaner Times Oct. Issue Book housing at www.issa.com/hotels Orange County Convention Center – West Building | 9800 International Dr. Orlando, FL 32819 CETA Education classes November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando November 4th 8:00am-8:45am – W202A PUMP AND MOTOR TRAINING FOR NON-TECHNICAL PROFESSIONALS Presented by: Briggs and Stratton and AR North America Inc. Sharpen your skill set with this training aimed at sales staff, management, and other people looking to learn more about these major pressure washer components. Learn what is new in pressure washer motors and pumps, common problems and theory. Instructions will be given on how to log into online training (free for CETA members and their employees). This will be a beneficial and interactive class. Give a ways including fuel additives, mugs, hats, gift cards, and books. Please bring your laptop which will be useful for part of this class. 8:00am-8:45am – W202C LEGISLATION AFFECTING THE PRESSURE WASHING INDUSTRY Speaker – Dr. Marlo Dean – Senior Manager at Karcher North America, Dr. Dean has a Bachelor of Science from Utah State University, M.S. in Microbiology/Chemistry from Utah State University and a Doctorate from Western States. He is the recipient of Oregon Quality Award, Academic Award and Scholarship and Dean’s Award, Western States College. Dr. Dean has served on the CETA Board of Directors, 20082011 and is currently serving as Secretary on the CETA Board of Directors. He serves on the Technical Committee, THC 335H Pressure Washer Standards Committee, PECO Board of Directors. Dr. Dean has published articles for Cleaner Times, Operators Manuals, Service Training Manuals, ISO Procedure Manuals, Oregon Quality Initiative Magazine and Warranty policy manuals. Understand Federal laws and government agencies use of regulations to carry out the intent of these laws that impact our industry. What are the present laws and regulations? What are the penalties? How do associations establish standards for their industry? Get the answers to these questions and what items will be affecting your business, and also how CETA is working to create positive changes in our industry over cost prohibitive, burdensome changes. 9:00am-9:45am – W202C SAFETY PROCEDURES TO PROTECT YOUR BUSINESS Speaker – Drew Harbour – Safety Manager for Chappell Supply & Equipment based in Oklahoma City, Oklahoma. A graduate of the University of Central Oklahoma with a BS in Industrial Safety, Drew brings relevant experience in mud and gas pressure control services in the oil and gas industry with him. His responsibilities include program development, training, site inspection, safety control engineering and many others. Drew is certified in HAZWOPER, DOT record keeping, fall protection, confined space, lockout tag out and many others. Drew is also a National Safety Council registered first aid trainer as well as a certified lift truck operator instructor. This class includes a discussion of necessary safety procedures, as well as an overview on incidents that have occurred around the industry. Time for Q & A will be provided to address concerns and questions that distributors have encountered over the past year. 10:00am-10:45am – W202C UNDERSTANDING THE DRIVERS OF PROFITABILITY Speakers – Chad Rasmussen, Kim Micha and Lease Consultants – Chad Rasmussen is General Manager of Royce Industries, L.C. and holds a Master’s Degree in Business Administration from the University of Utah. Kim Micha – works at High PSI of Illinois and holds a Master’s Degree in Accounting and a CPA License active in Oregon, where she worked for KPMG in their auditing division before joining the pressure washing industry. Lease Consultants – Involved with CETA for many years lending their guidance on financial topics and great options for leases and financing plans. Lease Consultants generously donates a portion of all CETA completed leased to the CETA Education Foundation Scholarship Fund. This class will focus on key financial indicators and determining where your business is strong and where it needs improvements by looking at financials. Some topics include: how to read a financial statement, metrics for profitability, improving cash flow, and other ways to increase financial literacy. CETA Education classes November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando November 4th 11:00am-11:45am – W202C BLUE PRINTS FOR SUCCESS Panel – John Purswell, Alklean Industries. – Tim Layden, High PSI. – Roy Pennington, Hi Pressure Cleaning. – Jim O’Connell, Hotsy Pacific. – Calvin Rasmussen, Royce Industries, L.C. – Roy Chappell, Chappell Supply & Equipment. – Judy Bowers, RJ Bowers. Gregg Brodsky, Alkota Cleaning Systems will moderate. This class is an open panel forum. This panel consists of leaders in our industry that at least one or more have experienced what your concerns are in your business. Bring your questions with you or email in advance to info@ceta.org. Topics that have been discussed in the past such as improving business operations including: hiring and keeping the right people, importance of customer referrals, business succession planning or how CETA is helping your business. 1:00pm-1:45pm – W202A MARKETING YOUR SERVICE BUSINESS PART 1 – A GUIDE FOR SMALL BUSINESS OWNERS Speaker – Beth Borrego – Author of Cleaner Times’ Marketing Book which has been featured in Cleaner Times for 13 months in 2013 and 2014. Beth Borrego is the Vice President and co-owner of See Dirt Run! Inc., a specialized wood restoration company in Maryland that’s been in business since 1999. Beth began writing for Cleaner Times Magazine in 2006, and recently revised their marketing book; her passion is marketing, which she studied in college. In 2009 she published articles in the magazine Country’s Best Cabins. She served for two years on the PWNA Board of Directors, has held seminars at PWNA Conventions, Round Table events and has also conducted Educational Seminars for home owners at home shows. Beth and her hubby Rod Rodriguez also own and administer a BBS called http://www.thegrimescene.com serving the pressure washing and cleaning industries. Beth is the proud mother of two; her son Miles is 24 and her daughter Madison is 20. You may contact her at: beth@seedirtrun.com This presentation will explore what marketing really is, “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” We’ll cover the basics of marketing your company’s brand and image, and take the mystery out of market demographics. We’ll explore creating product or service bundles and discuss product and service positioning. You’ll see why creating the right advertising mix is important if you want to attract new customers and get repeat business. And we’ll take a look at putting your best foot forward by fine tuning customer service and measuring customer satisfaction with surveys to ensure repeat business and to help your business improve. 2:00pm-2:45pm – W202A MARKETING YOUR SERVICE BUSINESS PART 2 – YOUR ONLINE BUSINESS PRESENCE Speaker – Beth Borrego – Author of Cleaner Time’s Marketing Book which has been featured in Cleaner times for 13 months in 2013 and 2014. Beth Borrego is the Vice President and co-owner of See Dirt Run! Inc., a specialized wood restoration company in Maryland that’s been in business since 1999. Beth began writing for Cleaner Times Magazine in 2006, and recently revised their marketing book; her passion is marketing, which she studied in college. In 2009 she published articles in the magazine Country’s Best Cabins. She served for two years on the PWNA Board of Directors, has held seminars at PWNA Conventions, Round Table events and has also conducted Educational Seminars for home owners at home shows. Beth and her hubby Rod Rodriguez also own and administer a BBS called http://www.thegrimescene.com serving the pressure washing and cleaning industries. Beth is the proud mother of two; her son Miles is 24 and her daughter Madison is 20. You may contact her at: beth@seedirtrun.com Your company’s online presence is an important part of your business’s marketing plan. This presentation will discuss how to fine tune your website to gain better organic search ranking without having to spend advertising money. You’ll learn how to leverage social media sites like Facebook, Twitter, YouTube and Linked In, and Google+ by setting up free or low cost automated systems to reach your clients when it’s best for you and them both. We’ll go over how to build effective email campaigns that will keep your customers reading, clicking and calling! And of course no online discussion would be complete without discussing online review sites like Angie’s List, The Better Business Bureau, Yelp!, and Merchant Circle. We’ll also cover the pluses and minuses of social couponing sites like Groupon and Living Social. open reception invite November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando MAKE PLANS TO ATTEND OUR BUSINESS MEETING & OPENING RECEPTION TUESDAY, NOVEMBER 4th, 2014 The ceta board of directors and staff invite you to attend the 2014 ceta business meeting followed by the ceta annual opening reception sponsored by General Pump & ceta. Last year these two events had record attendance! You don’t want to miss up coming opportunities that ceta has to share with you! DISTINGUISHED SERVICE AWARD Fun Times at Reception! 2013 – LIFETIME ACHIEVEMENTS You never know who will show up! CETA events November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando CETA EDUCATION FOUNDATION EVENTS PLANNED CETA ANNUAL TRADE SHOW 2014 THANK YOU FOR ALL YOUR SUPPORT! MONDAY, NOVEMBER 3RD PARTCIPATE IN THE ISSA/CETA GOLF TOURNAMENT BENEFITING THE EDUCATION FOUNDATION ROSEN SHINGLE CREEK – 12:30pm Shotgun start! Tuesday, NOVEMBER 4th ATTEND THE OPENING RECEPTION WHERE THE GREAT DIAMOND GIVE A WAY WILL CONTINUE (SPONSORED BY FARLEY’S) THIS YEAR WE WILL GIVE AWAY 2 - ½ CAROT DIAMONDS! wednesday - Friday, NOVEMBER 5th - 7th IN THE CETA PAVILLION WE WILL HAVE AUCTION PRESENTED BY ALL STAR ENTERPRISES THEY OFFER HUNDREDS OF ITEMS Friday, NOVEMBER 7th BIG DRAWING FOR RAFFLE TICKET! THIS COULD BE YOU! Frequently Asked Questions November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando General Trade Show Questions • • • • • • • • • • • • • Where is the CETA Annual Convention co-locating with ISSA/INTERCLEAN North America 2014 being held? Do I have to be a member of CETA or ISSA to attend? How much does it cost to register? How can I register? I received an email saying my registration is in process. What does this mean? If I lose my badge at the show, can I have one re-printed? I have registered, but forgot to add the Convention Seminars. How can I add these? Do I have to register with a company, in order to attend? Can I register someone from a different company under my company name? Is there a deadline to register for the trade show or seminars? What are the registration hours? What are the trade show hours? How do I make hotel arrangements ? Answers Q. Where is CETA Annual Convention co-locating with ISSA/INTERCLEAN® 2014 being held? A. CETA Annual Convention co-locating with ISSA/INTERCLEAN® North America 2014 is in Orlando, FL, November 4-7, 2014. The trade show will be in held at the Orange County Convention Center, in the West building. The Orange County Convention Center is located at 9900 International Dr., Orlando, FL 32819. Q. Do I have to be a member of CETA or ISSA to attend? A. No you do not have to be a member of CETA or ISSA to attend. However, CETA and ISSA members receive reduced rates on their tradeshow registration fees. To learn more about CETA or ISSA membership, please visit for CETA www. ceta.org or call 1-800-441-0111 for ISSA visit www.issa.com/membership or call 800-225-4772. Q. How much does it cost to register? A. Trade Show Badge Rates : Member: $50 per person Nonmember: $745 (one time nonmember company fee) plus $50 (per person) All trade show badges include entry to Exhibit Floor and General Sessions CETA and ISSA Convention Seminars Rate Member: $99 per person Nonmember: $299 per person Q. How can I register? A. You can register four ways, online at www.ceta.org or email info@ceta.org , Call the CETA office at 1-800-441-0111, fax your form to 704-635-7363, You can also register on-site in Orlando, but please note that you may need to wait in line Q. I received an email saying my registration is in process, what does this mean? A. CETA is a member based association. Non-member attendees must go through a verification process. You will receive an e-mail confirming your registration within approximately 7 days. Q. If I lose my badge at the show, can I have a new badge reprinted? A. Yes. A new badge will be $50 ($150 for non-exhibiting manufacturers) Frequently Asked Questions November 4-7, 2014 -Tuesday-Friday Orange County Convention Center, Orlando Answers Q. I have registered for the show, but forgot to register for the CETA and ISSA Convention Seminars. How can I add these? A. You can register onsite or www.ceta.org. Q. Do I have to register with a company in order to attend? A. Yes. CETA Annual Trade Show co-locating with ISSA/INTERCLEAN® is an industry trade show for the cleaning industry. It is not open to the general public. Q. Can I register someone from a different company under my own company name? A. No. All attendees must be a full-time employee of the company they are representing. Q. Is there a deadline to register for the trade show or seminars? A. No, there is not a deadline for CETA or ISSA members. Non-members must register online before October 11, 2014. Otherwise, you can register on-site, although you may need to wait in line. Q. What are the registration hours? A. Tuesday, November 4: 7:30 am - 5:00 pm Wednesday, November 5: 7:30 am – 5:00 pm Thursday, November 6: 7:30 am – 5:00 pm Friday, November 7: 8:00 am - 1:00 pm Q. What are the trade show hours? A. Trade show days are Wednesday-Friday. Hours will be: 9:00am – 5:00pm (Wed. & Thursday) 9:00am - 1:00pm on Friday. Please note that on Friday at 1:00pm ISSA is providing a luncheon with Sugar Ray Leonard as the Guest Speaker. This is offered to CETA members complimentary as long as you pre-register. Tuesday, November 4: Convention Seminars; trade show floor not open. Wednesday, November 5: 9:00 am-5:00 pm Thursday, November 6: 9:00 am-5:00 pm Friday, November 7: 9:00 am – 1:00 pm; Convention Seminars, 2:15 pm-4:00 pm Q. How do I make hotel arrangements? A. Please note that if you wish to stay at the host hotel where all CETA events will be held will be at the Renaissance Sea World Resort – 1-407-351-5555. Other hotel arrangements can be made by going to www.compass.onpeak. com/e/62INA5/0. Please be aware that CETA by co-locating with ISSA will be able to offer housing deals through ISSA’s official housing partner onPeak. You may be contacted by outside vendors claiming to be the official housing partner for ISSA/ INTERCLEAN® North America 2014. Didn’t find the answers you were looking for? Contact CETA at info@ceta.org or 1-800-441-0111.
