RETAIL
DATA STUDY
AVOCADO
Retail Study
3-Years ending June 2012
Retail Sales Opportunity Analysis:
Distribution and Sales of Greenskin
and Hass Avocados
Total U.S. Report with Regional Overviews
Objective
• Determine retail distribution and sales opportunities
for Hass Avocados
– Determine the sales and distribution impact of Greenskin
Avocados on the entire avocado category
– Compare the sales and distribution trends of Greenskin
and Hass Avocados
– Determine the market share of Greenskin and Hass
Avocados by region
2
Methodology and Definitions
Retail Data Source: SymphonyIRI Group / FreshLook
Marketing - Analysis by Fusion Marketing
•
Geographies include all stores (reporting and non-reporting
stores – i.e. independents)
•
Total U.S. (includes all regions): California, Great
Lakes, Midsouth, Northeast, Plains, South Central,
Southeast, West
•
Timeframe: 3 Years (July 2009 – June 2012)
•
2010: July 2009 - June 2010
•
2011: July 2010 – June 2011
•
2012: July 2011 – June 2012
•
Avocado Category
•
Includes all avocado varieties and sizes
•
Bagged or Bulk
•
Bagged: Any item with a UPC; Avocados that are prepacked into a bag or container
•
Note: UPC does not define variety
•
Bulk: Avocados sold loose; as an “each” - not prepackaged
•
Measures / Volume
•
Retail volume is stated in “units”
• Bulk: A single avocado sold equals one unit
• Bagged: The number of units sold in a single bag
Example: A bag containing 4 Avocados equals 4
units
________________________________________
COLOR CODED NOTES FOR QUICKER READING:
•
The analysts’ conclusions - Read these
to quickly understand the report
Key Take-a-way: A broad overview of findings
Key Highlight:
A summation of the data/information
contained in a specific portion of the report
•
•
•
•
•
Retail Dollars (Retail Sales)
– Total sales dollars captured at the retail register
Average Selling Price (ASP)
– The average of all prices including coupons,
promotional pricing, and club/loyalty discounts
– Stated as ASP per Unit or ASP/Unit or $/Unit
Average Per Store
– A calculation that averages sales to a per store basis
Distribution
– The store count that carries a category or item
– Often written as a percentage of total stores
– In this study, distribution figures are “simple”
distribution meaning that if an item was sold in a store
during a week during the year, it is measured as a point
of distribution
Share of Total Category
– A calculated percentage of how much a segment or
item contributes to total category sales (dollars or
volume)
– Category Definitions:
• Hass
• Greenskin
• All Other (Pinkerton, Cocktail and Seedless)*
* All Other represents 0.39% of all avocado sales
Key Insight:
3
IRI Regions and Store Count
2012 Store Count
California
Great Lakes
Midsouth
Northeast
Plains
South Central
Southeast
West
Total U.S.
14,947
25,912
22,111
29,222
13,815
25,999
28,543
16,664
177,211
4
Executive Summary
•
Distribution
–
In 2012, Greenskin Avocados were sold in 56% of stores nationwide
•
•
Share
–
In 2012, Greenskin Avocados accounted for less than 5% of category* dollars (sales) and volume (units)
•
•
Over the past three years, contribution to the category has fluctuated less than 1 point
Trends and Averages
–
Total category* trends from 2010 to 2012 grew +19% in retail dollars and +10% in retail volume
•
•
–
Greenskin and Hass Avocados’ retail dollar (sales) trends were in line, as both grew +19%
Greenskin Avocados declined -8% in retail volume (units) while Hass Avocados grew +11%
Per Store Per Week** retail dollar averages grew from 2010 to 2012, but Greenskin Avocados’ retail volume
average declined
•
•
•
From 2010 to 2012 the rate of distribution grew +11%
Greenskin Avocados’ retail dollar growth of +7% under performed that of the Hass Avocado growth of +19%
Greenskin Avocados’ retail volume decline of -17% under performed that of the Hass Avocado growth of +11%
Key Highlights and Take-a-ways
–
In 2012, Hass Avocados accounted for $1.4 billion dollars while Greenskin Avocados accounted for $69.9
million
–
With trends favoring Hass Avocados and its dominance throughout the nation, it does not appear that
Greenskin Avocados will be more than a small contributor to the category* unless there are significant
changes to its marketing resources, support and availability (crop)
* Hass, Greenskin and All Other
** Store counts and distribution fluctuate from year-to-year
5
Total U.S. – Retail Avocado Dollars (sales)
Hass Avocados represented over 94% of category dollars
•
Total category dollars grew +19% from 2010 to 2012
–
–
•
Greenskin Avocados represented less than 5% of category dollars and grew +19%
Hass Avocados represented over 94% of category dollars and grew +19%
Key Highlight: In 2012, Greenskin Avocados were a small contributor to category sales, where the
key driver of the category was Hass Avocados which represented $1.4 billion retail dollars
Total U.S. - Retail Dollars by Variety
Hass
Hass
2010
Hass
Greenskin
Other
Total
Hass Share
Greenskin Share
Greenskin
Other
Hass
Hass
2011
2012
2010
$ 1,167,106,473
$ 58,697,766
$
148,710
$ 1,225,952,949
2011
$ 1,289,029,943
$ 57,797,299
$
4,101,263
$ 1,350,928,506
2012
$ 1,386,990,053
$ 69,879,431
$
6,117,877
$ 1,462,987,361
95.2%
4.8%
95.4%
4.3%
94.8%
4.8%
10v11
+10.4%
-1.5%
+2657.9%
+10.2%
11v12
+7.6%
+20.9%
+49.2%
+8.3%
10v12
+18.8%
+19.0%
+4014.0%
+19.3%
6
Total U.S. – Retail Avocado Volume (units)
Hass Avocados represented over 94% of category volume
•
The total avocado category volume grew +10% from 2010 to 2012
–
–
•
Greenskin Avocados represented less than 6% of category volume and declined -8%
Hass Avocados represented over 94% of category volume and grew +11%
Key Highlight: In 2012, Greenskin Avocados were a small contributor to category volume, where
the key driver of the category was Hass Avocados which represented 1.4 billion retail units
Total U.S. - Retail Volume (units) by Variety
Hass
Greenskin
Other
Hass
Hass
Greenskin
Other
Total
Hass Share
Greenskin Share
Hass
Hass
2010
2011
2010
1,232,263,693
74,508,175
228,505
1,307,000,373
94.3%
5.7%
2011
1,237,054,870
56,838,337
6,314,413
1,300,207,620
95.1%
4.4%
2012
2012
1,366,411,398
68,533,663
8,437,958
1,443,383,019
94.7%
4.7%
10v11
+0.4%
-23.7%
+2663.4%
-0.5%
11v12
+10.5%
+20.6%
+33.6%
+11.0%
10v12
+10.9%
-8.0%
+3592.7%
+10.4%
7
Total U.S. – Retail Sales & Volume by Quarter
Quarter-over-quarter, Hass Avocados were the key driver of the category
Retail Dollars
Hass
2009-3
2009-4
2010-1
2010-2
2010-3
2010-4
Greenskin
2011-1
2011-2
2011-3
2011-4
2012-1
2012-2
Retail Volume (units)
Hass
2009-3
2009-4
2010-1
2010-2
2010-3
2010-4
• Over the past
three years,
Greenskin
Avocados have
not gained
momentum at
retail
Greenskin
2011-1
2011-2
2011-3
2011-4
2012-1
2012-2
• Hass Avocados
were the major
selling variety
quarter-overquarter
8
Store Counts and Distribution
Greenskin Avocado’s 2012 distribution grew from 2010
Total U.S. - Distribution
2010
2011
2012
176,794 175,555 177,211
• Total U.S. store counts have not fluctuated
significantly in the past three years
– 2012 Total U.S. store count for the Avocado
category was 177,211 which was a slight
increase of +0.2% from 2010
• Key Highlights:
-0.7%
+0.9%
Store Count (Avocado Category)
Total U.S. - Distribution
2010
2011
2012
99,863
89,630
-2.4%
87,466
– Greenskin Avocado distribution grew +5 points
from 2010
• 2012 distribution = 56%
• 2010 distribution = 51%
– Hass Avocado 2012 distribution was 100%
(see slide 17)
• Key Insight: With all things being equal, if Greenskin
distribution continues to grow at its most recent
rate of +14%, they could “potentially” achieve100%
distribution by 2017
+14.2%
Store Count (Greenskin)
9
Total U.S. – Per Store Average Comparisons
Year over year, Hass Avocados significantly outpaced Greenskin Avocado averages
•
From 2010 to 2012, Hass Avocado retail dollars grew +19% outpacing Greenskin
Avocados’ trend of +7%
– Hass Avocados’ 2012 average of $150.60 was more than 10 times greater than Greenskin
Avocados’ $13.46 per store per week average
•
From 2010 to 2012, Hass Avocados retail volume grew +11% outpacing Greenskin
Avocados’ trend of -17%
– Hass Avocados’ 2012 average of 148.36 units was more than 10 times greater than Greenskin
Avocados’ 13.20 per store per week average units
•
Key Highlight: Hass Avocados has greater distribution and stronger per store
averages than Greenskin Avocados
10
Total U.S. – Average Selling Price per Unit
In 2012, Hass and Greenskin pricing were in-line at $1.02/unit
• Average pricing for over
the last few years exhibited
some differences
– In 2010, Hass Avocados
were +20% higher
– In 2011, Hass Avocados
were +3% higher
– In 2012, Hass and Green
Avocados were priced
similarly
• Key Insight: With similar
average pricing, it does not
appear that pricing is a
significant sales factor (in
competing against the Hass
variety)
11
Total U.S. – Top 3 Selling PLUs
2012 Retail Totals for Hass versus Greenskin
• The top selling Hass PLUs significantly outpaced the top Greenskin PLUs
– Retail Dollars: Hass’ top three PLUs accounted for $1.3 billion versus
Greenskin’s top three PLUs accounted for $58.5 million
– Retail Units: Hass’ top three PLUs accounted for 1.1 billion units versus
Greenskin’s top three PLUs accounted for 32.9 millions units
12
Regional Overviews
13
Greenskin Avocado Share by Region
2012 Retail Dollars and Volume
• Of $69.9 million in sales, two regions(Southeast and Northeast) accounted
for $52.3 million (75% of the nation’s total Greenskin Avocado retail
dollars)
• Of the 68.5 million units, three regions (California, Southeast and
Northeast) accounted for 56.2 million units (82% of the nation’s total
Greenskin Avocado retail volume)
14
Total U.S. by Region
2012 Per Store Per Week Retail Dollar Averages
• California held the highest Hass Avocado and Greenskin Avocado averages
• Key Highlight: Hass Avocado retail dollar averages significantly outpaced
Greenskin retail dollar averages across every region
15
Total U.S. by Region
2012 Per Store Per Week Retail Volume (Unit) Averages
• California held the highest Hass Avocado and Greenskin Avocado averages
• Key Highlight: Hass Avocado retail dollar averages significantly outpaced
Greenskin retail dollar averages across every region
16
Distribution by Region
Greenskin versus Hass
• Hass was sold in 100% of stores throughout every
region of the U.S.
• Greenskin distribution was highest in the Southeast at
95%, whereas the national average was 56%
17
California
•
Per Store Per Week Averages
2012 Greenskin Avocado Share of
Total Category
– Retail Dollars 1%
– Retail Volume 6%
•
2012 Greenskin Avocado Distribution = 13%
– Down from 44% in 2010
•
Key Highlights
– While Greenskin Avocados per store
trends increased, its distribution
decreased
– Greenskin Avocado per store per week
trends outpaced Hass Avocado trends,
however their per store per week
averages were -88% lower than Hass
Avocado retail dollars and -50% lower
than Hass Avocado retail volume
Retail Dollars
2012
10v12*
Retail Volume (Units)
2012
10v12*
Greenskin
$
43
+163%
196
+148%
Hass
$
374
+12%
396
+3%
* Shows change from 2010 average
•
Key Insights
– Hass Avocados has a larger distribution
reach and higher per store averages
which suggests this variety is preferred
over Greenskin
– While Greenskin Avocados exhibit
strong trends from 2010, they are not
yet close to the level that Hass
Avocados hold
18
Great Lakes
•
Per Store Per Week Averages
2012 Greenskin Avocado Share of
Total Category
– Retail Dollars 2%
– Retail Volume 2%
•
2012 Greenskin Avocado Distribution = 43%
– Up from 34% in 2010
•
Key Highlights
– While Greenskin Avocados per store
trends increased and its distribution
increased, its share of the Avocado
category was very small (2%)
– Greenskin Avocado per store per week
trends outpaced Hass Avocado trends,
however their per store per week
averages were -95% lower than Hass
Avocado retail dollars and -96% lower
than Hass Avocado retail volume
Retail Dollars
2012
10v12*
Retail Volume (Units)
2012
10v12*
Greenskin
$
4
+34%
3
+20%
Hass
$
90
+13%
90
+17%
* Shows change from 2010 average
•
Key Insight
– With almost 50% distribution and
single digit per store averages,
Greenskin Avocados will require
additional resources to reach the level
that Hass Avocados enjoy
19
Midsouth
•
Per Store Per Week Averages
2012 Greenskin Avocado Share of
Total Category
– Retail Dollars 4%
– Retail Volume 4%
•
2012 Greenskin Avocado Distribution = 57%
– Up from 49% in 2010
•
Key Highlights
– While Greenskin Avocados per store
trends increased and its distribution
increased, its share of the Avocado
category was very small (4%)
– Greenskin Avocado per store per week
trends were below the Hass Avocado
trends, and their per store per week
averages were -93% lower than Hass
Avocado retail dollars and retail volume
Retail Dollars
2012
10v12*
Retail Volume (Units)
2012
10v12*
Greenskin
$
7
+8%
8
+59%
Hass
$
103
+30%
111
+64%
* Shows change from 2010 average
•
Key Insight
– With more than 50% distribution and
single digit per store averages,
Greenskin Avocados will require
additional resources to reach the level
that Hass Avocados enjoy
20
Northeast
•
Per Store Per Week Averages
2012 Greenskin Avocado Share of
Total Category
– Retail Dollars 11%
– Retail Volume 9%
•
2012 Greenskin Avocado Distribution = 86%
– Up from 73% in 2010
•
Key Highlights
– Greenskin Avocados per store trends
and distribution increased
– Greenskin Avocado per store per week
trends were below the Hass Avocado
trends, and their per store per week
averages were -85% lower than Hass
Avocado retail dollars and -88% lower
than Hass Avocado retail volume
Retail Dollars
2012
10v12*
Retail Volume (Units)
2012
10v12*
Greenskin
$
15
+16%
11
+4%
Hass
$
102
+21%
92
+10%
* Shows change from 2010 average
•
Key Insight
– With a high level of distribution and
sales trends that under perform the
Hass Avocado averages, Greenskin
Avocados will require additional
resources to reach the level that Hass
Avocados enjoy
21
Plains
•
Per Store Per Week Averages
2012 Greenskin Avocado Share of
Total Category
– Retail Dollars 1%
– Retail Volume 1%
•
2012 Greenskin Avocado Distribution = 32%
– Up from 24% in 2010
•
Key Highlights
– Greenskin Avocados per store trends
declined while its distribution increased
– Greenskin Avocado per store per week
trends were below the Hass Avocado
trends, and their per store per week
averages were -97% lower than Hass
Avocado retail dollars and -98% lower
than Hass Avocado retail volume
Retail Dollars
2012
10v12*
Retail Volume (Units)
2012
10v12*
Greenskin
$
3
-33%
2
-45%
Hass
$
101
+23%
82
+11%
* Shows change from 2010 average
•
Key Insight
– With single digit averages and declining
sales trends, Greenskin Avocados will
require additional resources to reach
the level that Hass Avocados enjoy
22
South Central
•
Per Store Per Week Averages
2012 Greenskin Avocado Share of
Total Category
– Retail Dollars 2%
– Retail Volume 1%
•
2012 Greenskin Avocado Distribution = 52%
– Up from 38% in 2010
•
Key Highlights
– Greenskin Avocados per store trends
declined while its distribution increased
– Greenskin Avocado per store per week
trends were below the Hass Avocado
trends, and their per store per week
averages were -97% lower than Hass
Avocado retail dollars and -98% lower
than Hass Avocado retail volume
Retail Dollars
2012
10v12*
Greenskin
$
5
Hass
$
179
Retail Volume (Units)
2012
-8%
+18%
10v12*
3
-18%
188
-3%
* Shows change from 2010 average
•
Key Insight
– With single digit averages and sales
trends that under perform Hass
Avocados, Greenskin Avocados will
require additional resources to reach
the level that Hass Avocados enjoy
23
Southeast
•
Per Store Per Week Averages
2012 Greenskin Avocado Share of
Total Category
– Retail Dollars 22%
– Retail Volume 20%
•
2012 Greenskin Avocado Distribution = 95%
– Leads the nation in distribution
– Up from 59% in 2010
•
Key Highlights
– Greenskin Avocados per store trends
and distribution increased
– Greenskin Avocado per store per week
trends were below the Hass Avocado
trends, and their per store per week
averages were -97% lower than Hass
Avocado retail dollars and -98% lower
than Hass Avocado retail volume
Retail Dollars
2012
10v12*
Retail Volume (Units)
2012
10v12*
Greenskin
$
23
+15%
16
+6%
Hass
$
77
+29%
60
+30%
* Shows change from 2010 average
•
Key Insight
– Greenskin Avocados will require
additional resources to reach the level
that Hass Avocados enjoy
•
In a region that has almost 100%
distribution, Greenskin Avocados hold
20-22% share of category totals, where
their per store averages and trends are
below that of Hass Avocados
24
West
•
Per Store Per Week Averages
2012 Greenskin Avocado Share of
Total Category
– Retail Dollars 1%
– Retail Volume 1%
•
2012 Greenskin Avocado Distribution = 24%
– Up from 22% in 2010
•
Key Highlights
– Greenskin Avocados per store trends
declined while distribution increased
– Greenskin Avocado per store per week
trends were below the Hass Avocado
trends, and their per store per week
averages were -98% lower than Hass
Avocado retail dollars and -96% lower
than Hass Avocado retail volume
Retail Dollars
2012
10v12*
Retail Volume (Units)
2012
10v12*
Greenskin
$
7
-52%
12
-75%
Hass
$
316
+21%
309
+13%
* Shows change from 2010 average
•
Key Insight
– With declining sales trends, Greenskin
Avocados will require additional
resources to reach the level that Hass
Avocados enjoy
25
APPENDIX
Retail Data Tables
26
Total U.S. and Regions
Variety Share of Total Category
AVOCADO CATEGORY TOTALS
Retail Dollars
Region
California
Great Lakes
Midsouth
Northeast
Plains
South Central
Southeast
West
Total US
Retail Volume (Units)
2010
2011
2012
2010
2011
2012
Hass
98%
99%
98%
92%
94%
94%
Greenskin
2%
1%
1%
8%
6%
6%
Other Varieties
0%
0%
0%
0%
0%
0%
Hass
99%
99%
98%
99%
99%
98%
Greenskin
1%
1%
2%
1%
1%
2%
Other Varieties
0%
0%
0%
0%
0%
0%
Hass
96%
97%
96%
97%
98%
95%
Greenskin
4%
3%
4%
3%
2%
4%
Other Varieties
0%
0%
0%
0%
1%
1%
Hass
90%
89%
88%
91%
89%
88%
Greenskin
10%
10%
11%
9%
9%
9%
Other Varieties
0%
1%
1%
0%
2%
3%
Hass
99%
99%
99%
99%
99%
99%
Greenskin
1%
1%
1%
1%
1%
1%
Other Varieties
0%
0%
0%
0%
0%
0%
Hass
99%
99%
98%
99%
99%
99%
Greenskin
1%
1%
2%
1%
1%
1%
Other Varieties
0%
0%
0%
0%
0%
0%
Hass
77%
79%
78%
78%
80%
80%
Greenskin
23%
21%
22%
22%
20%
20%
Other Varieties
0%
0%
0%
0%
0%
0%
Hass
99%
99%
99%
96%
97%
98%
Greenskin
1%
1%
1%
4%
2%
1%
Other Varieties
0%
0%
0%
0%
1%
1%
Hass
95%
95%
95%
94%
95%
95%
Greenskin
5%
4%
5%
6%
4%
5%
Other Varieties
0%
0%
0%
0%
0%
1%
27
Total U.S. and Regions
Retail Sales Trends
AVOCADO CATEGORY TOTALS
Retail Dollars
Region
California
Great Lakes
Midsouth
Northeast
Plains
Variety
10v11
Southeast
West
Total US
10v12
10v11
11v12
10v12
Hass
+10%
+3%
+14%
-4%
+9%
+4%
Greenskin
-37%
+23%
-22%
-36%
+16%
-26%
Hass
+6%
+8%
+15%
+6%
+12%
+19%
Greenskin
-3%
+77%
+71%
-33%
+129%
+53%
Hass
+15%
+16%
+34%
+47%
+16%
+70%
Greenskin
-16%
+53%
+29%
-26%
+158%
+89%
Hass
+9%
+12%
+22%
-6%
+19%
+11%
Greenskin
+12%
+24%
+38%
-3%
+28%
+23%
Hass
+10%
+11%
+22%
+4%
+6%
+10%
-1%
-10%
-11%
-27%
+0%
-27%
Greenskin
South Central
Retail Volume (Units)
11v12
Hass
+11%
+6%
+18%
-12%
+9%
-3%
Greenskin
-15%
+48%
+26%
-21%
+43%
+13%
Hass
+18%
+7%
+26%
+9%
+17%
+27%
Greenskin
+6%
+13%
+21%
-5%
+17%
+11%
Hass
+8%
+7%
+16%
+3%
+5%
+8%
Greenskin
-42%
-13%
-49%
-51%
-46%
-74%
Hass
+10%
+8%
+19%
+0%
+10%
+11%
-2%
+21%
+19%
-24%
+21%
-8%
Greenskin
28
Total U.S. and Regions
Average Selling Pricing and Trends
AVOCADO CATEGORY TOTALS
Avg Selling Price/Unit
Region
California
Great Lakes
Midsouth
Northeast
Plains
South Central
Southeast
West
Total US
ASP Variance
2010
2011
2012
10v11
11v12
Hass
$0.87
$0.99
$0.94
+15%
-5%
10v12
+9%
Greenskin
$0.21
$0.21
$0.22
-1%
+7%
+6%
Category
$0.81
$0.95
$0.90
+17%
-5%
+11%
Hass
$1.03
$1.04
$1.00
+1%
-4%
-3%
Greenskin
$1.15
$1.67
$1.29
+45%
-23%
+12%
Category
$1.04
$1.05
$1.01
+1%
-4%
-3%
-21%
Hass
$1.18
$0.93
$0.93
-21%
+0%
Greenskin
$1.39
$1.60
$0.95
+15%
-41%
-32%
Category
$1.19
$0.94
$0.93
-21%
-1%
-22%
Hass
$1.01
$1.17
$1.11
+16%
-5%
+10%
Greenskin
$1.20
$1.39
$1.34
+16%
-3%
+12%
Category
$1.03
$1.17
$1.11
+14%
-5%
+8%
Hass
$1.11
$1.17
$1.23
+6%
+5%
+11%
Greenskin
$1.29
$1.75
$1.57
+36%
-10%
+22%
Category
$1.11
$1.18
$1.23
+6%
+5%
+11%
Hass
$0.78
$0.98
$0.95
+26%
-3%
+22%
Greenskin
$1.47
$1.59
$1.65
+8%
+3%
+12%
Category
$0.78
$0.99
$0.96
+26%
-3%
+23%
Hass
$1.28
$1.39
$1.27
+9%
-9%
-0%
Greenskin
$1.36
$1.52
$1.48
+12%
-3%
+9%
Category
$1.29
$1.42
$1.31
+9%
-7%
+1%
Hass
$0.96
$1.01
$1.02
+5%
+2%
+7%
Greenskin
$0.31
$0.36
$0.59
+19%
+62%
+92%
Category
$0.93
$0.99
$1.01
+6%
+2%
+9%
Hass
$0.95
$1.04
$1.02
+10%
-3%
+7%
Greenskin
$0.79
$1.02
$1.02
+29%
+0%
+29%
Category
$0.94
$1.04
$1.01
+11%
-2%
+8%
29
Total U.S. and Regions
Per Store, Per Week Averages
PER STORE PER WEEK AVERAGES
Retail Dollars
Region
California
Great Lakes
Midsouth
Northeast
Plains
South Central
Southeast
West
Total US
2010
Variety
Retail Volume (Units)
2011
2012
2010
2011
2012
Hass $
333
$
368
$
374
385
370
396
Greenskin $
16
$
32
$
43
79
155
196
Category $
341
$
373
$
381
420
392
422
90
Hass $
80
$
83
$
90
77
80
Greenskin $
3
$
3
$
4
3
2
3
Category $
81
$
84
$
92
78
81
92
111
Hass $
80
$
95
$
103
68
103
Greenskin $
7
$
6
$
7
5
4
8
Category $
83
$
99
$
108
70
105
116
92
Hass $
85
$
90
$
102
84
77
Greenskin $
13
$
14
$
15
11
10
11
Category $
94
$
102
$
116
92
87
105
82
Hass $
82
$
90
$
101
74
77
Greenskin $
4
$
4
$
3
3
2
2
Category $
83
$
91
$
102
75
77
82
188
Hass $
152
$
170
$
179
195
173
Greenskin $
6
$
4
$
5
4
3
3
Category $
154
$
172
$
183
196
174
190
Hass $
59
$
72
$
77
47
52
60
Greenskin $
20
$
22
$
23
15
15
16
Category $
77
$
91
$
98
60
64
75
309
Hass $
262
$
296
$
316
274
294
Greenskin $
15
$
10
$
7
48
28
12
Category $
265
$
299
$
318
284
302
314
148
Hass $
127
$
141
$
151
134
136
Greenskin $
13
$
13
$
13
16
12
13
Category $
133
$
148
$
159
142
142
157
30
Total U.S. and Regions
Top 3 PLUs for Hass and Greenskin
2012 Retail Units
Hass
Greenskin
Top PLUs
California
Great Lakes
Midsouth
Northeast
Plains
South Central
Southeast
West
Total US
1
4225
4225
4225
4225
4225
4046
4225
4046
4225
2
4046
4046
4046
4046
4046
4225
4046
4225
4046
3
4770
4770
4770
94225
4770
4770
4770
94225
4770
1
4221
4223
4771
4771
4221
4771
4771
4223
4771
2
4771
4771
4223
4221
4223
4223
4223
4224
4223
3
4224
4221
4224
4223
4771
4221
4221
4221
4221
2012 Retail Dollars Top PLUs
Hass
Greenskin
California
Great Lakes
Midsouth
Northeast
Plains
South Central
Southeast
West
Total US
1
4225
4225
4225
4225
4225
4225
4225
4046
4225
2
4046
4046
4046
4046
4046
4046
4046
4225
4046
3
4770
4770
4770
94225
4770
4770
4770
94225
4770
1
4221
4223
4771
4771
4221
4771
4771
4223
4771
2
4771
4771
4223
4221
4223
4223
4223
4224
4223
3
4224
4221
4224
4223
4771
4221
4221
4221
4221
31