■Updates
Updates on Directors, Officers and Auditors and Company
Profile can be accessed at the following
http://www.mazda.com/profile/outline/library.html
■Mazda Information Disclosure Tools
Mazda's approach, activities and data are also included in
the following materials.
Sustainability Report 2013
Mazda's CSR (Corporate Social Responsibility) report
http://www.mazda.com/csr/download/
Annual Report 2013
Mazda's annual report for investors
http://www.mazda.com/investors/library/annual/
Mazda In Brief 2013
C ontent s
1 Vision of Mazda
2 Structural Reform Plan
3 Company Profile and Major Data
5 Directors, Audit & Supervisory Board Members and Officers
7 Major Affiliates
9 Reserch & Development
Activities by Region
Mazda Motor Corporation
Published by: Corporate Communications Division
Hiroshima Headquarters:
3-1 Shinchi, Fuchu-cho, Aki-gun, Hiroshima 730-8670
Tokyo Office:
1-1-7 Uchisaiwai-cho, Chiyoda-ku, Tokyo 100-0011
Publication date: December 2013
Mazda's homepage: http://www.mazda.com/
10
Japan
13
North America
15
Europe
17
China
19
Asia, Oceania
21
Central and South America, Middle East, Africa
23 Environment, Safety and Design
25 History
Vision of Mazda
Structural Reform Plan
Corporate Vision
Structural Reform Plan
Mazda established a new corporate vision in December 1999, comprised of three elements:
In February 2012, Mazda announced Structural Reform Plan, in order to
address changes in external environment and ensure future growth.
■ Vision
*Exchange rate assumptions US dollar : ¥77, Euro: ¥100
To create new value, excite and delight our customers through the best automotive products and services.
■ Mission
With passion, pride and speed, we actively communicate with our customers to deliver insightful automotive
products and services that exceed their expectations.
■ Value
1 Business Innovation by SKYACTIV TECHNOLOGY
SKYACTIV TECHNOLOGY drives not only technology reforms but will also result in structural reforms of Mazda´s business
itself. Distinctive design and class-leading products based on outstanding environmental and safety performance improve
brand value and become a key for Sales Method Innovation which promotes sales at the price without discounting in global
markets. In addition, SKYACTIV achieves cost improvements based on Monotsukuri Innovation to generate profits even
under strong-yen environment.
We value integrity, customer focus, creativity, and efficient and nimble actions. We respect highly motivated people and
team spirit. We positively support environmental matters, safety and society. Guided by these values, we provide superior
rewards to all people associated with Mazda.
Mazda Brand Symbol
Increase ratio of SKYACTIV-equipped vehicles to 80%
(Established in June 1997)
The brand symbol expresses Mazda’s dedication to continuous growth and improvement. It is a
symbolic development of the Mazda “M”, and shows the company stretching its wings as it
soars into the future.
Mazda Corporate Mark
(Established in 1975)
The Origin and Meaning of "Mazda"
The company’s name, “Mazda,” derives from Ahura Mazda, a god of the earliest civilizations in western Asia. We
have interpreted Ahura Mazda, the god of wisdom, intelligence and harmony, as the symbol of the origin of both
Eastern and Western civilizations, and also as a symbol of automotive culture. It incorporates a desire to achieve
world peace and the development of the automobile manufacturing industry. It also derives from the name of the
founder of Mazda’s automotive business, Jujiro Matsuda.
Mazda's Brand Message: "Zoom-Zoom"
Mazda's creativity and innovation continuously delivers fun and exhilarating driving experiences to customers who
remember the emotion of motion first felt as a child.
Support joint production methods that create economies of scale
Mazda has been engaged in Monotsukuri Innovation for several years,
using Bundled product plannning of future model line-up to efficiently
develop and produce a wide variety of products through common
development methods and manufacturing processes. Thanks to more
efficient product development processes and manufacturing-equipment
investments, SKYACTIV TECHNOLOGY and our new generation of products
that begun with the CX-5, not only deliver excellent driving performance
and fuel economy but also drastically reduced R&D and production costs.
Accelerating further cost improvements, we aim to increase vehicle cost
improvement for next-generation products from the current 20% to 30%.
We are also on track to meet other cost improvement targets.
Common Architecture
Concept
Production
Bundled
Product
Plannning
Development
Flexible Production
Concept
Support production of many competitive products
3 Reinforce Business in Emerging Countries
and Establish Global Production Footprints
Mazda is strengthening its business and building a global
production footprint through measures to take advantage of
the rapid economic growth of emerging countries. The
company has introduced various measures to increase sales
in emerging markets, where demand continues to show
strong growth. In addition to expanding sales networks, we
are establishing local production in order to expand product
lineups. Increasing local production not only enhances our
sales capacity in emerging markets, but also leads to the
establishment of a vital overseas production footprint.
4 Promotion of Global Alliances
Mazda has formed alliances with a variety of different partners for
specific projects. In order to further strengthen the Mazda brand, we
will continue to aggressively pursue opportunities for business and
technological alliances in the future. Mazda is proactively
implementing a strategy to seek alliances which offer a win-win
situation for both parties in the various areas of product, technology,
and region. We are also studying the possibility of licensing our
products and technologies — including SKYACTIV powertrains.
Mazda In Brief 2013
Monotsukuri Innovation
2 Accelerate Further Cost
Improvements through Monotsukuri Innovation
With the introduction of its CI (Corporate Identity) in 1975, Mazda developed its corporate
mark as a symbol for Mazda’s communications. It was then positioned as an easy-to-read
corporate mark in line with the establishment of the brand symbol in 1997.
1
Medium- and Long-term Outlook (FY March 2013)
Operating profit・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・¥150 billion
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・6% or more
ROS・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・1.7 million units
Global sales・
Toyota
Hybrid system technology
supply under license
Ford
Joint production in
China and Thailand
Suzuki
OEM supply of
mini vehicles
Nissan
Mutual OEM
supply of vehicles
FAW
Consignment production
and joint sales in China
Isuzu
OEM supply of
small-sized trucks
Changan
Establishment of JV companies
for production and sales in China
Fiat
Agreement to develop and
produce convertible,
two-seat sports car
Sollers
Agreement to establish joint
production sites in Russia
Mazda In Brief 2013
2
Vision of Mazda
Structural Reform Plan
Corporate Vision
Structural Reform Plan
Mazda established a new corporate vision in December 1999, comprised of three elements:
In February 2012, Mazda announced Structural Reform Plan, in order to
address changes in external environment and ensure future growth.
■ Vision
*Exchange rate assumptions US dollar : ¥77, Euro: ¥100
To create new value, excite and delight our customers through the best automotive products and services.
■ Mission
With passion, pride and speed, we actively communicate with our customers to deliver insightful automotive
products and services that exceed their expectations.
■ Value
1 Business Innovation by SKYACTIV TECHNOLOGY
SKYACTIV TECHNOLOGY drives not only technology reforms but will also result in structural reforms of Mazda´s business
itself. Distinctive design and class-leading products based on outstanding environmental and safety performance improve
brand value and become a key for Sales Method Innovation which promotes sales at the price without discounting in global
markets. In addition, SKYACTIV achieves cost improvements based on Monotsukuri Innovation to generate profits even
under strong-yen environment.
We value integrity, customer focus, creativity, and efficient and nimble actions. We respect highly motivated people and
team spirit. We positively support environmental matters, safety and society. Guided by these values, we provide superior
rewards to all people associated with Mazda.
Mazda Brand Symbol
Increase ratio of SKYACTIV-equipped vehicles to 80%
(Established in June 1997)
The brand symbol expresses Mazda’s dedication to continuous growth and improvement. It is a
symbolic development of the Mazda “M”, and shows the company stretching its wings as it
soars into the future.
Mazda Corporate Mark
(Established in 1975)
The Origin and Meaning of "Mazda"
The company’s name, “Mazda,” derives from Ahura Mazda, a god of the earliest civilizations in western Asia. We
have interpreted Ahura Mazda, the god of wisdom, intelligence and harmony, as the symbol of the origin of both
Eastern and Western civilizations, and also as a symbol of automotive culture. It incorporates a desire to achieve
world peace and the development of the automobile manufacturing industry. It also derives from the name of the
founder of Mazda’s automotive business, Jujiro Matsuda.
Mazda's Brand Message: "Zoom-Zoom"
Mazda's creativity and innovation continuously delivers fun and exhilarating driving experiences to customers who
remember the emotion of motion first felt as a child.
Support joint production methods that create economies of scale
Mazda has been engaged in Monotsukuri Innovation for several years,
using Bundled product plannning of future model line-up to efficiently
develop and produce a wide variety of products through common
development methods and manufacturing processes. Thanks to more
efficient product development processes and manufacturing-equipment
investments, SKYACTIV TECHNOLOGY and our new generation of products
that begun with the CX-5, not only deliver excellent driving performance
and fuel economy but also drastically reduced R&D and production costs.
Accelerating further cost improvements, we aim to increase vehicle cost
improvement for next-generation products from the current 20% to 30%.
We are also on track to meet other cost improvement targets.
Common Architecture
Concept
Production
Bundled
Product
Plannning
Development
Flexible Production
Concept
Support production of many competitive products
3 Reinforce Business in Emerging Countries
and Establish Global Production Footprints
Mazda is strengthening its business and building a global
production footprint through measures to take advantage of
the rapid economic growth of emerging countries. The
company has introduced various measures to increase sales
in emerging markets, where demand continues to show
strong growth. In addition to expanding sales networks, we
are establishing local production in order to expand product
lineups. Increasing local production not only enhances our
sales capacity in emerging markets, but also leads to the
establishment of a vital overseas production footprint.
4 Promotion of Global Alliances
Mazda has formed alliances with a variety of different partners for
specific projects. In order to further strengthen the Mazda brand, we
will continue to aggressively pursue opportunities for business and
technological alliances in the future. Mazda is proactively
implementing a strategy to seek alliances which offer a win-win
situation for both parties in the various areas of product, technology,
and region. We are also studying the possibility of licensing our
products and technologies — including SKYACTIV powertrains.
Mazda In Brief 2013
Monotsukuri Innovation
2 Accelerate Further Cost
Improvements through Monotsukuri Innovation
With the introduction of its CI (Corporate Identity) in 1975, Mazda developed its corporate
mark as a symbol for Mazda’s communications. It was then positioned as an easy-to-read
corporate mark in line with the establishment of the brand symbol in 1997.
1
Medium- and Long-term Outlook (FY March 2013)
Operating profit・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・¥150 billion
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・6% or more
ROS・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・
・1.7 million units
Global sales・
Toyota
Hybrid system technology
supply under license
Ford
Joint production in
China and Thailand
Suzuki
OEM supply of
mini vehicles
Nissan
Mutual OEM
supply of vehicles
FAW
Consignment production
and joint sales in China
Isuzu
OEM supply of
small-sized trucks
Changan
Establishment of JV companies
for production and sales in China
Fiat
Agreement to develop and
produce convertible,
two-seat sports car
Sollers
Agreement to establish joint
production sites in Russia
Mazda In Brief 2013
2
Company Profile and Major Data
Company Profile and Major Data
Company Profile
Financial Summary (Consolidated)
(As of March 31, 2013)
(￥ in billions, except per share amounts)
Company name
Mazda Motor Corporation
Founded
January 30, 1920
Headquarters
3-1 Shinchi, Fuchu-cho, Aki-gun, Hiroshima 730-8670 Japan
Domestic (Japan)
Main business
Manufacture and sales of passenger cars and commercial vehicles
Stock Information
Authorized: 6,000,000,000 shares Issued: 2,999,377,399 shares
Number of shareholders: 125,596
Capital
Employees
Unconsolidated Male: 19,450 Female: 1,836 Total: 21,286 (including dispatchees)
Consolidated: 37,745
Research and development sites
Head Office, Mazda R&D Center (Yokohama), Mazda North American Operations (USA),
Mazda Motor Europe (Germany), China Engineering Support Center (China)
FY March 2011
('10.4-'11.3)
FY March 2012
('11.4-'12.3)
FY March 2013
('12.4-'13.3)
620.3
575.0
541.5
560.2
5,880
1,588.9
1,784.2
1,472.9
16,173
2,535.9
2,163.9
2,325.7
2,033.1
22,053
Operating income
-28.4
9.5
23.8
- 38.7
539
Ordinary income
-18.7
4.6
36.9
- 36.8
331
Income before taxes
-51.3
-7.3
16.1
- 55.3
391
Net income
-71.5
-6.5
-60.0
- 107.7
343
￥-52.13
￥-4.26
￥-33.92
￥- 57.80
11.48
Capital investment
81.8
29.8
44.7
78.0
772
Depreciation and amortization
75.2
76.4
71.6
68.8
600
Research and Development cost
96.0
85.2
91.0
91.7
899
1,801.0
1,947.8
1,771.8
1,915.9
19,786
Equity
414.7
509.8
430.5
474.4
5,132
Financial debts
753.4
722.1
693.0
778.1
7,190
Net financial debts
532.6
375.8
370.2
300.8
2,741
-129.2
67.4
1.6
- 79.4
87
Japan
899
828
867
847
879
Overseas
235
316
411
338
321
Production Volume
1,134
1,144
1,278
1,185
1,200
Japan
219
221
206
206
216
N. America
347
307
342
372
372
Europe
322
239
212
183
172
China
135
196
236
223
175
Others
238
230
277
263
300
1,261
1,193
1,273
1,247
1,235
Net sales
Net income per share
Total assets
¥258,957,096,762
FY March 2010
('09.4-'10.3)
1,915.6
Overseas
Masamichi Kogai, Representative Director; President and CEO
(from June 25, 2013)
Representative
FY March 2009
('08.4-'09.3)
Cash flows
(Thousands of units)
Production sites
Japan: Hiroshima Plant (Head Office, Ujina), Hofu Plant (Nishinoura, Nakanoseki), Miyoshi Plant
Overseas: China, Thailand, United States*1, Mexico*2, Colombia*3, Zimbabwe, South Africa, Ecuador,
Taiwan*3, Malaysia*4, Russia*4, Vietnam*4
Sales companies
Japan: 255
(As of December 31, 2012)
Overseas: 140
Principal products
Four-wheeled vehicles, gasoline reciprocating engines, diesel engines, automatic and manual
transmissions for vehicles
*1 Mazda6 production ended in August 2012
*2 Scheduled to start operations in the fourth quarter of fiscal year ending March 2014
*3 Some models are assembled locally (Volume is not disclosed)
*4 Assembly only (Volume is not disclosed)
Operating Income
Net Income
(Billions of yen)
（As of December 31, 2012）
（Units）
Japan
Overseas
Note: Cash flows represent net cash flow from operating activities and from investing activities
Operating Results
Global Production (Calendar Year)
Global
Sales Volume
2008
2009
2010
2011
2012
1,349,392
984,520
1,307,540
1,165,591
1,189,283
1,078,690
717,175
912,836
813,302
845,550
270,702
267,345
394,704
352,289
343,733
Net sales
(Billions of yen)
210
3,500
180
3,000
2,535.9
150
2,163.9
120
2,205.3
2,325.7
90
1,500
53.9
23.8
30
2008
2009
2010
2011
2012
1,351,263
1,160,972
1,285,841
1,206,801
1,248,692
Japan
244,623
204,373
223,861
189,991
218,359
N. America
348,923
281,439
308,228
319,613
348,683
Europe
339,969
256,426
217,502
185,324
172,997
China
127,846
179,679
239,709
214,799
187,083
289,902
239,055
296,541
297,074
321,570
Mazda In Brief 2013
500
9.5
（As of December 31, 2012）(Units)
3
1,000
34.3
Global Sales (Calendar Year)
Others
2,000
2,033.1
60
Global
2,500
0
0
▲6.5
-30
▲28.4
▲38.7
-60
▲60
▲71.5
Operating income
-90
-120
Net income
FY March
2009
FY March
2010
FY March
2011
▲107.7
FY March
2012
FY March
2013
Net sales
Mazda In Brief 2013
4
Company Profile and Major Data
Company Profile and Major Data
Company Profile
Financial Summary (Consolidated)
(As of March 31, 2013)
(￥ in billions, except per share amounts)
Company name
Mazda Motor Corporation
Founded
January 30, 1920
Headquarters
3-1 Shinchi, Fuchu-cho, Aki-gun, Hiroshima 730-8670 Japan
Domestic (Japan)
Main business
Manufacture and sales of passenger cars and commercial vehicles
Stock Information
Authorized: 6,000,000,000 shares Issued: 2,999,377,399 shares
Number of shareholders: 125,596
Capital
Employees
Unconsolidated Male: 19,450 Female: 1,836 Total: 21,286 (including dispatchees)
Consolidated: 37,745
Research and development sites
Head Office, Mazda R&D Center (Yokohama), Mazda North American Operations (USA),
Mazda Motor Europe (Germany), China Engineering Support Center (China)
FY March 2011
('10.4-'11.3)
FY March 2012
('11.4-'12.3)
FY March 2013
('12.4-'13.3)
620.3
575.0
541.5
560.2
5,880
1,588.9
1,784.2
1,472.9
16,173
2,535.9
2,163.9
2,325.7
2,033.1
22,053
Operating income
-28.4
9.5
23.8
- 38.7
539
Ordinary income
-18.7
4.6
36.9
- 36.8
331
Income before taxes
-51.3
-7.3
16.1
- 55.3
391
Net income
-71.5
-6.5
-60.0
- 107.7
343
￥-52.13
￥-4.26
￥-33.92
￥- 57.80
11.48
Capital investment
81.8
29.8
44.7
78.0
772
Depreciation and amortization
75.2
76.4
71.6
68.8
600
Research and Development cost
96.0
85.2
91.0
91.7
899
1,801.0
1,947.8
1,771.8
1,915.9
19,786
Equity
414.7
509.8
430.5
474.4
5,132
Financial debts
753.4
722.1
693.0
778.1
7,190
Net financial debts
532.6
375.8
370.2
300.8
2,741
-129.2
67.4
1.6
- 79.4
87
Japan
899
828
867
847
879
Overseas
235
316
411
338
321
Production Volume
1,134
1,144
1,278
1,185
1,200
Japan
219
221
206
206
216
N. America
347
307
342
372
372
Europe
322
239
212
183
172
China
135
196
236
223
175
Others
238
230
277
263
300
1,261
1,193
1,273
1,247
1,235
Net sales
Net income per share
Total assets
¥258,957,096,762
FY March 2010
('09.4-'10.3)
1,915.6
Overseas
Masamichi Kogai, Representative Director; President and CEO
(from June 25, 2013)
Representative
FY March 2009
('08.4-'09.3)
Cash flows
(Thousands of units)
Production sites
Japan: Hiroshima Plant (Head Office, Ujina), Hofu Plant (Nishinoura, Nakanoseki), Miyoshi Plant
Overseas: China, Thailand, United States*1, Mexico*2, Colombia*3, Zimbabwe, South Africa, Ecuador,
Taiwan*3, Malaysia*4, Russia*4, Vietnam*4
Sales companies
Japan: 255
(As of December 31, 2012)
Overseas: 140
Principal products
Four-wheeled vehicles, gasoline reciprocating engines, diesel engines, automatic and manual
transmissions for vehicles
*1 Mazda6 production ended in August 2012
*2 Scheduled to start operations in the fourth quarter of fiscal year ending March 2014
*3 Some models are assembled locally (Volume is not disclosed)
*4 Assembly only (Volume is not disclosed)
Operating Income
Net Income
(Billions of yen)
（As of December 31, 2012）
（Units）
Japan
Overseas
Note: Cash flows represent net cash flow from operating activities and from investing activities
Operating Results
Global Production (Calendar Year)
Global
Sales Volume
2008
2009
2010
2011
2012
1,349,392
984,520
1,307,540
1,165,591
1,189,283
1,078,690
717,175
912,836
813,302
845,550
270,702
267,345
394,704
352,289
343,733
Net sales
(Billions of yen)
210
3,500
180
3,000
2,535.9
150
2,163.9
120
2,205.3
2,325.7
90
1,500
53.9
23.8
30
2008
2009
2010
2011
2012
1,351,263
1,160,972
1,285,841
1,206,801
1,248,692
Japan
244,623
204,373
223,861
189,991
218,359
N. America
348,923
281,439
308,228
319,613
348,683
Europe
339,969
256,426
217,502
185,324
172,997
China
127,846
179,679
239,709
214,799
187,083
289,902
239,055
296,541
297,074
321,570
Mazda In Brief 2013
500
9.5
（As of December 31, 2012）(Units)
3
1,000
34.3
Global Sales (Calendar Year)
Others
2,000
2,033.1
60
Global
2,500
0
0
▲6.5
-30
▲28.4
▲38.7
-60
▲60
▲71.5
Operating income
-90
-120
Net income
FY March
2009
FY March
2010
FY March
2011
▲107.7
FY March
2012
FY March
2013
Net sales
Mazda In Brief 2013
4
Directors, Audit & Supervisory Board Members and Officers
(As of June 24, 2014)
Directors
Representative Director and
Chairman of the Board
Seita Kanai
Director
Masamichi Kogai
Director
Yuji Harada
Director
James J. O’Sullivan
President and CEO, Mazda Motor of America, Inc. (Mazda North American Operations)
Keishi Egawa
In charge of New Emerging Market Operation (Latin America);
President and CEO, Mazda Motor Manufacturing de Mexico, S.A. de C.V. (Mazda de Mexico Vehicle Operation)
Jeffrey H. Guyton
President and CEO, Mazda Motor Europe GmbH
Kazuki Imai
In charge of Global Purchasing
Minoru Mitsuda
Oversight of Tokyo Office; In charge of Corporate Liaison and Fleet Sales;
Assistant to the Officer in charge of Corporate Planning and Corporate Communications
Masafumi Nakano
In charge of Global Product Quality and Brand Quality
Kiyotaka Shobuda
In charge of Global Production and Global Business Logistics;
General Manager, Production Engineering Div.
Kiyoshi Fujiwara
In charge of Business Strategy, Product, Design and Cost Innovation;
General Manager, R&D Liaison Office
Masahiro Moro
Global Sales Coordination;
In charge of Global Marketing, Customer Service and Sales Innovation
Akira Koga
Executive Vice President, Mazda Motor of America, Inc. (Mazda North American Operations)
Takashi Furutama
In charge of Corporate Planning, Profit Control and Global IT Solution
Takahisa Sori
In charge of R&D;
President, Mazda Engineering & Technology Co., Ltd.
Mitsuo Hitomi
In charge of Technical Research Center, Powertrain Development and Electric Drive
System Development
Nariaki Uchida
General Manager, Hofu Plant
Audit & Supervisory Board
Member
Masatoshi Maruyama
General Manager, Hiroshima Plant
Isao Akaoka
Takeshi Fujiga
In charge of Global Human Resources; General Manager, Human Resources Office;
Assistant to the Officer in charge of Safety, Health & Disaster Prevention
Kazuhisa Fujikawa
General Manager, Purchasing Div.
Kazuyuki Fukuhara
In charge of Domestic Sales; General Manager, Domestic Sales Div.
Nobuhiko Watabe
In charge of Operations in China; General Manager, China Business Div.;
CEO, Mazda Motor (China) Co., Ltd.
Raita Nishiyama
President, Kanto Mazda Co., Ltd.
Ikuo Maeda
General Manager, Design Div.
Managing Executive Officer
Representative Director
Representative Director
Akira Marumoto
Director
Yuji Nakamine
Director
Nobuhide Inamoto
Audit &
Supervisory Board
Members
Audit & Supervisory Board
Member (Full time)
Director
Nobuyoshi Tochio
Hirofumi Kawamura
Executive Officer
Masahide Hirasawa
Koji Kurosawa
Ichiro Sakai
Taizo Muta
Takao Hotta
Executive Officers (Note: Mark of “*” stands for the Executive Officers who also hold the post of Director)
5
*President and CEO
Masamichi Kogai
*Executive Vice President
Akira Marumoto
Assistant to President;
Oversight of Operations in the Americas and Corporate Planning Domain
Hidenori Kawakami
General Manager, ASEAN Powertrain Production Preparation Office;
President and CEO, Mazda Powertrain Manufacturing (Thailand) Co., Ltd.
*Senior Managing Executive Officer
Yuji Harada
Oversight of Fleet Sales No.2 and Financial Services;
In charge of CSR, Environment and Global Corporate Communications
Tetsuya Fujimoto
In charge of Financial Services; General Manager, Financial Services Div.
Yuji Nakamine
Oversight of Operations in Europe, Asia & Oceania, Middle East & Africa and New Emerging
Markets; President, Mazda South East Asia Ltd.
Hiroshi Inoue
In charge of New Emerging Market Operation (excepting Latin America)
Nobuhide Inamoto
Oversight of Operations in China, Domestic Sales, Fleet Sales No.1;
Chairman, Mazda Motor (China) Co., Ltd.
Makoto Yoshihara
In charge of Secretariat, General & Legal Affairs, Compliance and Risk Management;
General Manager, Office of General & Legal Affairs
Koji Kurosawa
Oversight of Fleet Sales No.3, Human Resources, Secretariat and General & Legal Affairs;
In charge of Global Auditing, Safety, Health & Disaster Prevention and Mazda Hospital
Yasuhiro Aoyama
General Manager, Global Sales & Marketing Div.
Mazda In Brief 2013
Mazda In Brief 2013
6
Directors, Audit & Supervisory Board Members and Officers
(As of June 24, 2014)
Directors
Representative Director and
Chairman of the Board
Seita Kanai
Director
Masamichi Kogai
Director
Yuji Harada
Director
James J. O’Sullivan
President and CEO, Mazda Motor of America, Inc. (Mazda North American Operations)
Keishi Egawa
In charge of New Emerging Market Operation (Latin America);
President and CEO, Mazda Motor Manufacturing de Mexico, S.A. de C.V. (Mazda de Mexico Vehicle Operation)
Jeffrey H. Guyton
President and CEO, Mazda Motor Europe GmbH
Kazuki Imai
In charge of Global Purchasing
Minoru Mitsuda
Oversight of Tokyo Office; In charge of Corporate Liaison and Fleet Sales;
Assistant to the Officer in charge of Corporate Planning and Corporate Communications
Masafumi Nakano
In charge of Global Product Quality and Brand Quality
Kiyotaka Shobuda
In charge of Global Production and Global Business Logistics;
General Manager, Production Engineering Div.
Kiyoshi Fujiwara
In charge of Business Strategy, Product, Design and Cost Innovation;
General Manager, R&D Liaison Office
Masahiro Moro
Global Sales Coordination;
In charge of Global Marketing, Customer Service and Sales Innovation
Akira Koga
Executive Vice President, Mazda Motor of America, Inc. (Mazda North American Operations)
Takashi Furutama
In charge of Corporate Planning, Profit Control and Global IT Solution
Takahisa Sori
In charge of R&D;
President, Mazda Engineering & Technology Co., Ltd.
Mitsuo Hitomi
In charge of Technical Research Center, Powertrain Development and Electric Drive
System Development
Nariaki Uchida
General Manager, Hofu Plant
Audit & Supervisory Board
Member
Masatoshi Maruyama
General Manager, Hiroshima Plant
Isao Akaoka
Takeshi Fujiga
In charge of Global Human Resources; General Manager, Human Resources Office;
Assistant to the Officer in charge of Safety, Health & Disaster Prevention
Kazuhisa Fujikawa
General Manager, Purchasing Div.
Kazuyuki Fukuhara
In charge of Domestic Sales; General Manager, Domestic Sales Div.
Nobuhiko Watabe
In charge of Operations in China; General Manager, China Business Div.;
CEO, Mazda Motor (China) Co., Ltd.
Raita Nishiyama
President, Kanto Mazda Co., Ltd.
Ikuo Maeda
General Manager, Design Div.
Managing Executive Officer
Representative Director
Representative Director
Akira Marumoto
Director
Yuji Nakamine
Director
Nobuhide Inamoto
Audit &
Supervisory Board
Members
Audit & Supervisory Board
Member (Full time)
Director
Nobuyoshi Tochio
Hirofumi Kawamura
Executive Officer
Masahide Hirasawa
Koji Kurosawa
Ichiro Sakai
Taizo Muta
Takao Hotta
Executive Officers (Note: Mark of “*” stands for the Executive Officers who also hold the post of Director)
5
*President and CEO
Masamichi Kogai
*Executive Vice President
Akira Marumoto
Assistant to President;
Oversight of Operations in the Americas and Corporate Planning Domain
Hidenori Kawakami
General Manager, ASEAN Powertrain Production Preparation Office;
President and CEO, Mazda Powertrain Manufacturing (Thailand) Co., Ltd.
*Senior Managing Executive Officer
Yuji Harada
Oversight of Fleet Sales No.2 and Financial Services;
In charge of CSR, Environment and Global Corporate Communications
Tetsuya Fujimoto
In charge of Financial Services; General Manager, Financial Services Div.
Yuji Nakamine
Oversight of Operations in Europe, Asia & Oceania, Middle East & Africa and New Emerging
Markets; President, Mazda South East Asia Ltd.
Hiroshi Inoue
In charge of New Emerging Market Operation (excepting Latin America)
Nobuhide Inamoto
Oversight of Operations in China, Domestic Sales, Fleet Sales No.1;
Chairman, Mazda Motor (China) Co., Ltd.
Makoto Yoshihara
In charge of Secretariat, General & Legal Affairs, Compliance and Risk Management;
General Manager, Office of General & Legal Affairs
Koji Kurosawa
Oversight of Fleet Sales No.3, Human Resources, Secretariat and General & Legal Affairs;
In charge of Global Auditing, Safety, Health & Disaster Prevention and Mazda Hospital
Yasuhiro Aoyama
General Manager, Global Sales & Marketing Div.
Mazda In Brief 2013
Mazda In Brief 2013
6
Major Affiliates
Consolidated Subsidiaries 56 (As of March 31, 2013)
Equity Method Applied Companies 15
Japan: 23
Japan: 9
Company name
Share
Business
Mazda Chuhan Co., Ltd.
100.0% Sales of used cars
Mazda Autozam Inc.
100.0% Distribution of vehicles and parts
Mazda Motor International Co., Ltd.
100.0% Trading company
Mazda Ace Co., Ltd.
100.0% Insurance, real estate, others
Malox Co., Ltd.
100.0% Transportation service of vehicles and parts
Kurashiki Kako Co., Ltd.
Company name
Toyo Advanced Technologies Co., Ltd.
Japan Climate Systems Corporation
Yoshiwa Kogyo Co., Ltd.
Sanfrecce Hiroshima FC.
Mazda Processing Chugoku Co., Ltd.
SMM Auto Finance, Inc.
Others (3)
75.0% Production and sales of parts
Mazda Engineering & Technology Co., Ltd. 100.0% Development and manufacture of special use vehicles
Mazda Parts Co., Ltd.
99.7% Sales of parts
Hakodate Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Tohoku Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Fukushima Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Kitakanto Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Koushin Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Kanto Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Shizuoka Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Tokai Mazda Sales Co., Ltd.
100.0% Sales and repair of vehicles
Hokuriku Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Keiji Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Kansai Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Nishi Shikoku Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Kyushu Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Minami Kyushu Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Okinawa Mazda Sales Co., Ltd.
100.0% Sales and repair of vehicles
Mazda's
Share
30.0%
33.3%
33.3%
17.1%
29.0%
40.0%
−
(As of March 31, 2013)
Business
Production and sales of machine tools
Production and sales of parts
Production and sales of parts
Professional soccer team
Attachment of vehicle accessories
Automotive retail finance
−
Overseas: 6
Company name
AutoAlliance International, Inc.
MAZDA SOLLERS Manufacturing Rus LLC
AutoAlliance (Thailand) Co., Ltd.
Changan Mazda Automobile Co., Ltd.
Changan Ford Mazda Engines Co., Ltd.
FAW Mazda Motor Sales Co., Ltd.
Country
Mazda's
Share
Business
U.S.A.
Russia
Thailand
China
China
China
50.0%
50.0%
50.0%
50.0%
25.0%
40.0%
Production and sales of vehicles
Production and sales of vehicles
Production and sales of vehicles
Production and sales of vehicles
Production and sales of vehicle engines
Distribution of vehicles and parts
Overseas: 33
Company name
Mazda Motor of America, Inc.
Mazda Canada Inc.
Mazda Motor de Mexico, S. de R.L. de C.V.
Mazda Motor Manufacturing de Mexico, S.A. de C.V.
Mazda Motors (Deutschland) GmbH
Mazda Motor Logistics Europe N.V.
Mazda Motor Europe GmbH
Mazda Automobiles France S.A.S.
Mazda Motors UK Ltd.
Mazda (Suisse) S.A.
Mazda Motor de Portugal Lda.
Mazda Motor Italia S.p.A.
Mazda Automoviles Espana, S. A.
Mazda Austria GmbH
Mazda Motor Russia, OOO
Mazda Australia Pty Ltd.
Compania Colombiana Automotriz S.A.
Mazda Motors of New Zealand Ltd.
Mazda Sales (Thailand) Co., Ltd.
Mazda Powertrain Manufacturing (Thailand) Co., Ltd.
PT. Mazda Motor Indonesia
Mazda Malaysia Sdn. Bhd.
Mazda Motor (China) Co., Ltd.
Others (10)
7
Mazda In Brief 2013
Country
Share
U.S.A.
Canada
Mexico
Mexico
Germany
Belgium
Germany
France
U.K.
Switzerland
Portugal
Italy
Spain
Austria
Russia
Australia
Colombia
New Zealand
Thailand
Thailand
Indonesia
Malaysia
China
−
100.0%
100.0%
100.0%
70.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
96.1%
100.0%
100.0%
70.0%
100.0%
−
Business
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Production and sales of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Overall management of business in Europe
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Production and sales of vehicles
Distribution of vehicles and parts
Distribution of vehicles and parts
Production and sales of parts
Distribution of vehicles and parts
Production (consignment) and sales of vehicles
Overall management of business in China
−
Mazda In Brief 2013
8
Major Affiliates
Consolidated Subsidiaries 56 (As of March 31, 2013)
Equity Method Applied Companies 15
Japan: 23
Japan: 9
Company name
Share
Business
Mazda Chuhan Co., Ltd.
100.0% Sales of used cars
Mazda Autozam Inc.
100.0% Distribution of vehicles and parts
Mazda Motor International Co., Ltd.
100.0% Trading company
Mazda Ace Co., Ltd.
100.0% Insurance, real estate, others
Malox Co., Ltd.
100.0% Transportation service of vehicles and parts
Kurashiki Kako Co., Ltd.
Company name
Toyo Advanced Technologies Co., Ltd.
Japan Climate Systems Corporation
Yoshiwa Kogyo Co., Ltd.
Sanfrecce Hiroshima FC.
Mazda Processing Chugoku Co., Ltd.
SMM Auto Finance, Inc.
Others (3)
75.0% Production and sales of parts
Mazda Engineering & Technology Co., Ltd. 100.0% Development and manufacture of special use vehicles
Mazda Parts Co., Ltd.
99.7% Sales of parts
Hakodate Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Tohoku Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Fukushima Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Kitakanto Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Koushin Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Kanto Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Shizuoka Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Tokai Mazda Sales Co., Ltd.
100.0% Sales and repair of vehicles
Hokuriku Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Keiji Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Kansai Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Nishi Shikoku Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Kyushu Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Minami Kyushu Mazda Co., Ltd.
100.0% Sales and repair of vehicles
Okinawa Mazda Sales Co., Ltd.
100.0% Sales and repair of vehicles
Mazda's
Share
30.0%
33.3%
33.3%
17.1%
29.0%
40.0%
−
(As of March 31, 2013)
Business
Production and sales of machine tools
Production and sales of parts
Production and sales of parts
Professional soccer team
Attachment of vehicle accessories
Automotive retail finance
−
Overseas: 6
Company name
AutoAlliance International, Inc.
MAZDA SOLLERS Manufacturing Rus LLC
AutoAlliance (Thailand) Co., Ltd.
Changan Mazda Automobile Co., Ltd.
Changan Ford Mazda Engines Co., Ltd.
FAW Mazda Motor Sales Co., Ltd.
Country
Mazda's
Share
Business
U.S.A.
Russia
Thailand
China
China
China
50.0%
50.0%
50.0%
50.0%
25.0%
40.0%
Production and sales of vehicles
Production and sales of vehicles
Production and sales of vehicles
Production and sales of vehicles
Production and sales of vehicle engines
Distribution of vehicles and parts
Overseas: 33
Company name
Mazda Motor of America, Inc.
Mazda Canada Inc.
Mazda Motor de Mexico, S. de R.L. de C.V.
Mazda Motor Manufacturing de Mexico, S.A. de C.V.
Mazda Motors (Deutschland) GmbH
Mazda Motor Logistics Europe N.V.
Mazda Motor Europe GmbH
Mazda Automobiles France S.A.S.
Mazda Motors UK Ltd.
Mazda (Suisse) S.A.
Mazda Motor de Portugal Lda.
Mazda Motor Italia S.p.A.
Mazda Automoviles Espana, S. A.
Mazda Austria GmbH
Mazda Motor Russia, OOO
Mazda Australia Pty Ltd.
Compania Colombiana Automotriz S.A.
Mazda Motors of New Zealand Ltd.
Mazda Sales (Thailand) Co., Ltd.
Mazda Powertrain Manufacturing (Thailand) Co., Ltd.
PT. Mazda Motor Indonesia
Mazda Malaysia Sdn. Bhd.
Mazda Motor (China) Co., Ltd.
Others (10)
7
Mazda In Brief 2013
Country
Share
U.S.A.
Canada
Mexico
Mexico
Germany
Belgium
Germany
France
U.K.
Switzerland
Portugal
Italy
Spain
Austria
Russia
Australia
Colombia
New Zealand
Thailand
Thailand
Indonesia
Malaysia
China
−
100.0%
100.0%
100.0%
70.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
96.1%
100.0%
100.0%
70.0%
100.0%
−
Business
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Production and sales of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Overall management of business in Europe
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Distribution of vehicles and parts
Production and sales of vehicles
Distribution of vehicles and parts
Distribution of vehicles and parts
Production and sales of parts
Distribution of vehicles and parts
Production (consignment) and sales of vehicles
Overall management of business in China
−
Mazda In Brief 2013
8
Activities by Region
Research & Development
Japan
R&D Sites
Mazda is dedicated to developing vehicles that are distinctive and innovative, using the latest and most advanced
technologies to satisfy the diverse needs of customers worldwide. To accomplish this, Mazda created a global R&D network
with operations in Japan, the United States, Germany and China.
・Mazda became a vehicle manufacturer in 1931, when it began producing
three-wheeled trucks. Mazda moved into passenger vehicle production in
1960 with the launch of the Mazda R360 Coupe micro-mini.
■Mazda Headquarters
・Mazda has manufacturing facilities in Hiroshima and Yamaguchi in Western
Japan. Both feature unique flexible, high-quality and synchronized production
lines. In response to increasing demand for SKYACTIV vehicles, production
capacity at the Hofu engine and transmission plants will be increased in 2014.
Hiroshima, Japan
■Mazda Motor Europe (MME)
■Mazda North American
Oberursel, Germany
Operations (MNAO) Irvine, CA/
Flat Rock, MI, USA
■China Engineering Support Center
■Mazda R&D Center (Yokohama)
Yokohama, Japan
Location
Headquarters, R&D Divisions
Japan
Mazda R&D Center (Yokohama)
Mazda North American Operations
(MNAO)*1
U.S.A.
Mazda Motor Europe GmbH
(MME) European R&D Centre
Europe
・Product and engineering planning
・Advanced design development
・Advanced research for significant new technologies
Yokohama
・Technology and market trend studies in the North American market
・Design development for the North American market
・Evaluation of product conformity with North American market
Flat Rock, Michigan
standards
Irvine, California
・Technology and market trend studies in the European market
Oberursel, State of
・Design development for the European market
Hessen, Germany
・Evaluation of product conformity with European market standards
Jiading District, Mazda Motor (China) Co., Ltd.
China Engineering Support Center Shanghai
China
・Technology and market trend studies in the Chinese market
*1 Mazda North American Operations (MNAO) is a generic organizational name which comprises Mazda Motor of America, Inc. and
Mazda Motor de Mexico S. de R. L. de C. V.
Comprehensive Vehicle Proving Grounds
Name
Location
Start of operations
Miyoshi
Proving Ground
Hiroshima,
Japan
June 1965
Mine
Proving Ground
Yamaguchi,
Japan
May 2006
Hokkaido Kenbuchi
Proving Ground
Hokkaido Nakasatsunai
Proving Ground
Hokkaido,
Japan
Hokkaido,
Japan
Land area
Activities
Mazda's main proving ground: used to develop basic vehicle
functionality for driving, cornering, and stopping. Also, contributes
1,677,000G to comfortable and safe vehicle engineering by providing test
areas for stability tests, crash tests, and durability tests.
603,000G
Ongoing development of test course facilities that are unavailable at
the Miyoshi Proving Ground for further product improvements.
January 1990
Technology development and functional tests on frozen roads of
4,700,000G systems such as AWD, ABS, TCS*2, and DSC*3 that ensure safe
driving under hazardous frozen/snow conditions.
January 2002
Mazda's second proving ground in Hokkaido is for developing
vehicle functions for differing conditions in various climates. Mainly
206,000G performs development tests for safe-driving systems such as ABS,
TCS, and DSC under frozen conditions.
*2 Traction Control System (TCS): Mechanism to optimize a vehicle's traction according to the driving conditions
*3 Dynamic Stability Control (DSC): DSC integrates the 4-wheel Anti-lock Braking System (ABS) and Traction Control System (TCS) to optimally control the engine
output and 4-wheel individual brake force to prevent side skids. In addition, the system maintains stable driving conditions while cornering on slippery roads or
during evasive steering to avoid hazards.
9
Mazda In Brief 2013
Plant Name
(As of December 31, 2012)
District
Activities
・Product and engineering planning
Fuchu-cho, Aki-gun, ・Design development
・Product development
Hiroshima
・Advanced research for significant new technology
Hiroshima Plant
Production Sites
Location
Name
Hofu Plant
・Sales in Japan in 2012 increased over 2011 thanks to the strong sales of the
CX-5 and all-new Mazda6. In particular, SKYACTIV-D diesel engine models
proved to be very popular.
Production in Japan
Shanghai, China
Miyoshi Plant
Head Office
Fuchu-cho, Hiroshima
Aki-gun,
Plant
Hiroshima
Ujina
district
Products
Capacity
Gasoline reciprocating engines, manual transmissions
Mazda2
（5-door Hatchback, 3-door Hatchback *1),
Ujina Plant No.1 Mazda8/MPV, Mazda CX-9 *1, Mazda MX-5,
(U1)
Mazda Verisa, Mazda Biante, Mazda E-series (Bongo Van)
Ujina Plant No.2
Mazda5, Mazda CX-5
(U2)
274,200 November
units/year 1966
240,600 December 1,685,000G
units/year 1972
December
1964
May
1,677,000G
1974
240,600 September
units/year 1982
792,000G
240,600 February
units/year 1992
December
537,000G
1981
Gasoline reciprocating engines, diesel engines
Miyoshi,
Hiroshima
Gasoline reciprocating engines
Miyoshi Plant
Hofu Plant No.1
Nishinoura (H1)
Hofu,
district
Hofu Plant No.2
Hofu Plant
Yamaguchi
(H2)
Nakanoseki district
Press Kogyo Co., Ltd.
Onomichi Plant
Start of
Land Area
Operations
March
551,000G
1931
Mazda3
Mazda6, Mazda3
Automatic transmissions, manual transmissions
Mazda E-Series (Bongo Truck)
Note: Head Office district includes the surrounding area (Fuchizaki district). Miyoshi Plant land area encompasses the vehicle proving grounds and the engine plant
*1 For export only
Production Volume by Model
Model
Passenger vehicles
Mazda2
Mazda3
Mazda5
Mazda6
Mazda8/Mazda MPV
Mazda CX-5
Mazda CX-7
Mazda CX-9
Mazda MX-5/Mazda MX-5 Miata
Mazda RX-8
Mazda Verisa
Mazda Biante
Mazda Tribute/Ford Escape
Others
Sub-total
Commercial vehicles
Mazda E-Series (Bongo Van/Truck)
Mazda E-Series (Bongo Brawny Van/Truck)
Mazda T-Series (Titan)/E-Series (Titan Dash)
Others
Sub-total
Total
Breakdown
Rotary engine vehicles
Diesel engine vehicles
(Units)
CY2008
CY2009
CY2010
CY2011
CY2012
Cumulative total
206,924
396,895
106,698
152,980
13,191
-
145,384
325,002
60,125
48,328
7,091
-
159,079
383,285
82,109
76,498
6,812
-
60,641
44,415
22,886
8,237
11,801
13,557
500
0
1,038,725
35,831
29,104
19,341
2,970
10,271
9,031
1,120
0
693,598
89,099
50,157
20,554
2,801
10,381
12,148
400
0
893,323
152,675
303,677
97,102
57,403
6,206
3,777
98,333
45,064
14,995
1,233
7,801
9,794
-
131,862
305,107
54,669
56,404
3,632
204,220
4,909
35,987
15,400
2,131
5,944
10,029
-
0
798,060
0
830,294
1,933,936
3,279,567
979,758
1,214,786
1,078,429
207,997
422,273
251,819
927,491
193,318
102,949
54,559
121,516
22,120,237
32,888,635
33,334
4,173
2,458
0
39,965
1,078,690
19,164
2,677
1,736
0
23,577
717,175
17,311
1,457
745
0
19,513
912,836
15,242
-
15,256
-
15,242
813,302
15,256
845,550
2,008,719
860,308
1,723,153
7,394,844
11,987,024
44,875,659
8,237
92,004
2,970
61,663
2,801
75,270
1,233
47,729
2,131
79,014
1,997,365
4,899,723
Mazda In Brief 2013
10
Activities by Region
Research & Development
Japan
R&D Sites
Mazda is dedicated to developing vehicles that are distinctive and innovative, using the latest and most advanced
technologies to satisfy the diverse needs of customers worldwide. To accomplish this, Mazda created a global R&D network
with operations in Japan, the United States, Germany and China.
・Mazda became a vehicle manufacturer in 1931, when it began producing
three-wheeled trucks. Mazda moved into passenger vehicle production in
1960 with the launch of the Mazda R360 Coupe micro-mini.
■Mazda Headquarters
・Mazda has manufacturing facilities in Hiroshima and Yamaguchi in Western
Japan. Both feature unique flexible, high-quality and synchronized production
lines. In response to increasing demand for SKYACTIV vehicles, production
capacity at the Hofu engine and transmission plants will be increased in 2014.
Hiroshima, Japan
■Mazda Motor Europe (MME)
■Mazda North American
Oberursel, Germany
Operations (MNAO) Irvine, CA/
Flat Rock, MI, USA
■China Engineering Support Center
■Mazda R&D Center (Yokohama)
Yokohama, Japan
Location
Headquarters, R&D Divisions
Japan
Mazda R&D Center (Yokohama)
Mazda North American Operations
(MNAO)*1
U.S.A.
Mazda Motor Europe GmbH
(MME) European R&D Centre
Europe
・Product and engineering planning
・Advanced design development
・Advanced research for significant new technologies
Yokohama
・Technology and market trend studies in the North American market
・Design development for the North American market
・Evaluation of product conformity with North American market
Flat Rock, Michigan
standards
Irvine, California
・Technology and market trend studies in the European market
Oberursel, State of
・Design development for the European market
Hessen, Germany
・Evaluation of product conformity with European market standards
Jiading District, Mazda Motor (China) Co., Ltd.
China Engineering Support Center Shanghai
China
・Technology and market trend studies in the Chinese market
*1 Mazda North American Operations (MNAO) is a generic organizational name which comprises Mazda Motor of America, Inc. and
Mazda Motor de Mexico S. de R. L. de C. V.
Comprehensive Vehicle Proving Grounds
Name
Location
Start of operations
Miyoshi
Proving Ground
Hiroshima,
Japan
June 1965
Mine
Proving Ground
Yamaguchi,
Japan
May 2006
Hokkaido Kenbuchi
Proving Ground
Hokkaido Nakasatsunai
Proving Ground
Hokkaido,
Japan
Hokkaido,
Japan
Land area
Activities
Mazda's main proving ground: used to develop basic vehicle
functionality for driving, cornering, and stopping. Also, contributes
1,677,000G to comfortable and safe vehicle engineering by providing test
areas for stability tests, crash tests, and durability tests.
603,000G
Ongoing development of test course facilities that are unavailable at
the Miyoshi Proving Ground for further product improvements.
January 1990
Technology development and functional tests on frozen roads of
4,700,000G systems such as AWD, ABS, TCS*2, and DSC*3 that ensure safe
driving under hazardous frozen/snow conditions.
January 2002
Mazda's second proving ground in Hokkaido is for developing
vehicle functions for differing conditions in various climates. Mainly
206,000G performs development tests for safe-driving systems such as ABS,
TCS, and DSC under frozen conditions.
*2 Traction Control System (TCS): Mechanism to optimize a vehicle's traction according to the driving conditions
*3 Dynamic Stability Control (DSC): DSC integrates the 4-wheel Anti-lock Braking System (ABS) and Traction Control System (TCS) to optimally control the engine
output and 4-wheel individual brake force to prevent side skids. In addition, the system maintains stable driving conditions while cornering on slippery roads or
during evasive steering to avoid hazards.
9
Mazda In Brief 2013
Plant Name
(As of December 31, 2012)
District
Activities
・Product and engineering planning
Fuchu-cho, Aki-gun, ・Design development
・Product development
Hiroshima
・Advanced research for significant new technology
Hiroshima Plant
Production Sites
Location
Name
Hofu Plant
・Sales in Japan in 2012 increased over 2011 thanks to the strong sales of the
CX-5 and all-new Mazda6. In particular, SKYACTIV-D diesel engine models
proved to be very popular.
Production in Japan
Shanghai, China
Miyoshi Plant
Head Office
Fuchu-cho, Hiroshima
Aki-gun,
Plant
Hiroshima
Ujina
district
Products
Capacity
Gasoline reciprocating engines, manual transmissions
Mazda2
（5-door Hatchback, 3-door Hatchback *1),
Ujina Plant No.1 Mazda8/MPV, Mazda CX-9 *1, Mazda MX-5,
(U1)
Mazda Verisa, Mazda Biante, Mazda E-series (Bongo Van)
Ujina Plant No.2
Mazda5, Mazda CX-5
(U2)
274,200 November
units/year 1966
240,600 December 1,685,000G
units/year 1972
December
1964
May
1,677,000G
1974
240,600 September
units/year 1982
792,000G
240,600 February
units/year 1992
December
537,000G
1981
Gasoline reciprocating engines, diesel engines
Miyoshi,
Hiroshima
Gasoline reciprocating engines
Miyoshi Plant
Hofu Plant No.1
Nishinoura (H1)
Hofu,
district
Hofu Plant No.2
Hofu Plant
Yamaguchi
(H2)
Nakanoseki district
Press Kogyo Co., Ltd.
Onomichi Plant
Start of
Land Area
Operations
March
551,000G
1931
Mazda3
Mazda6, Mazda3
Automatic transmissions, manual transmissions
Mazda E-Series (Bongo Truck)
Note: Head Office district includes the surrounding area (Fuchizaki district). Miyoshi Plant land area encompasses the vehicle proving grounds and the engine plant
*1 For export only
Production Volume by Model
Model
Passenger vehicles
Mazda2
Mazda3
Mazda5
Mazda6
Mazda8/Mazda MPV
Mazda CX-5
Mazda CX-7
Mazda CX-9
Mazda MX-5/Mazda MX-5 Miata
Mazda RX-8
Mazda Verisa
Mazda Biante
Mazda Tribute/Ford Escape
Others
Sub-total
Commercial vehicles
Mazda E-Series (Bongo Van/Truck)
Mazda E-Series (Bongo Brawny Van/Truck)
Mazda T-Series (Titan)/E-Series (Titan Dash)
Others
Sub-total
Total
Breakdown
Rotary engine vehicles
Diesel engine vehicles
(Units)
CY2008
CY2009
CY2010
CY2011
CY2012
Cumulative total
206,924
396,895
106,698
152,980
13,191
-
145,384
325,002
60,125
48,328
7,091
-
159,079
383,285
82,109
76,498
6,812
-
60,641
44,415
22,886
8,237
11,801
13,557
500
0
1,038,725
35,831
29,104
19,341
2,970
10,271
9,031
1,120
0
693,598
89,099
50,157
20,554
2,801
10,381
12,148
400
0
893,323
152,675
303,677
97,102
57,403
6,206
3,777
98,333
45,064
14,995
1,233
7,801
9,794
-
131,862
305,107
54,669
56,404
3,632
204,220
4,909
35,987
15,400
2,131
5,944
10,029
-
0
798,060
0
830,294
1,933,936
3,279,567
979,758
1,214,786
1,078,429
207,997
422,273
251,819
927,491
193,318
102,949
54,559
121,516
22,120,237
32,888,635
33,334
4,173
2,458
0
39,965
1,078,690
19,164
2,677
1,736
0
23,577
717,175
17,311
1,457
745
0
19,513
912,836
15,242
-
15,256
-
15,242
813,302
15,256
845,550
2,008,719
860,308
1,723,153
7,394,844
11,987,024
44,875,659
8,237
92,004
2,970
61,663
2,801
75,270
1,233
47,729
2,131
79,014
1,997,365
4,899,723
Mazda In Brief 2013
10
Activities by Region
Japan
Sales in Japan
Exports （As of December 31, 2012）
Exports from Japan by Destination
Sales Channels in Japan
(As of December 31, 2012)
Mazda/Mazda Anfini
Mazda Autozam
Total
Dealerships
49
206
255
Outlets
823
230
1,053
North America
Europe
Oceania
Other Regions
Middle East
Asia
Africa
Central & South America
Total
Mazda Product Line-up by Sales Channel
Passenger vehicles
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
CY2009
CY2010
CY2011
●
●
(As of December 31, 2012) (Units)
CY2008
Scrum Van/Truck
Bongo
●
Familia Van
Scrum Wagon
●
Titan
Flair Wagon
AZ-Offroad
AZ-wagon/Flair
●
Model
Passenger vehicles
Demio
Axela
Premacy
Atenza
MPV
CX-5
CX-7
Roadster
RX-8
Verisa
Biante
Others
Registered vehicles total
Carol
AZ-Wagon
AZ-Offroad
Scrum Wagon *1
Flair Wagon
Others
Micro-mini total
Sub-total
Commercial vehicles
Bongo Series
Titan/Titan Dash
Familia
Others
Registered vehicles total
Scrum
Micro-mini total
Sub-total
Total
Carol
Biante
Verisa
Roadster
︲ 5
CX
●
MPV
●
Atenza
●
Premacy
●
Axela
●
Sales by Model
(Units)
CY2009
206,628
190,133
68,978
94,087
34,692
23,584
6,361
29,450
559,826
CY2010
290,660
206,785
73,370
159,124
56,533
47,605
9,014
45,972
729,939
CY2011
262,392
182,905
83,882
121,398
27,524
38,028
5,010
50,836
650,577
CY2012
323,170
160,343
98,462
89,815
17,903
31,463
3,851
36,598
671,790
Commercial
vehicles
Micro-mini
●
Demio
Mazda/
Mazda Anfini
Mazda Autozam
CY2008
271,787
352,931
78,734
178,066
73,437
38,435
13,693
52,501
881,518
CY2012
64,997
16,646
21,881
15,853
13,435
1,333
1,858
3,270
11,910
11,037
0
162,220
8,540
31,327
561
3,373
1,538
45,339
207,559
55,614
26,769
15,202
7,398
7,033
572
1,947
1,515
10,162
10,864
0
137,076
8,243
27,428
485
2,484
1
38,641
175,717
65,950
26,725
25,553
7,105
6,239
641
1,120
963
10,609
11,909
0
156,814
11,516
24,786
398
2,215
0
38,915
195,729
61,735
18,927
20,437
4,588
4,908
568
1,104
938
7,575
9,659
0
130,438
10,081
21,673
487
2,824
0
35,065
165,503
57,819
16,307
15,233
5,190
3,015
35,408
33
941
1,848
6,216
8,740
0
150,750
10,468
24,322
398
2,386
4,103
0
41,677
192,427
14,209
5,775
3,505
1,599
25,088
11,976
11,976
37,064
244,623
9,872
4,061
2,742
1,359
18,034
10,622
10,622
28,656
204,373
10,170
2,997
2,881
1,002
17,050
11,082
11,082
28,132
223,861
9,241
2,173
2,575
75
14,064
10,423
10,423
24,487
189,990
9,980
2,332
2,674
1
14,987
10,945
10,945
25,932
218,359
Exports by Model
Model
Passenger vehicles
Mazda2
Mazda3
Mazda5
Mazda6
Mazda8
Mazda CX-5
Mazda CX-7
Mazda CX-9
Mazda MX-5 *2
Mazda RX-8
Mazda Biante
Mazda Tribute／Ford Escape
Others
Sub-total
Commercial vehicles
Total
(Units)
CY2008
139,200
384,724
85,285
136,304
406
60,168
45,422
21,625
5,317
440
0
878,891
2,627
881,518
CY2009
92,418
295,594
44,823
42,095
179
34,597
28,761
17,185
1,454
1,180
0
558,286
1,540
559,826
CY2010
89,872
356,611
54,825
68,457
678
87,635
49,685
19,146
1,845
400
0
729,154
785
729,939
CY2011
91,010
284,561
59,015
53,298
938
3,486
98,507
45,173
14,327
262
0
0
650,577
0
650,577
CY2012
76,996
290,723
38,483
42,759
1,311
164,003
6,058
36,157
13,943
54
1,303
0
0
671,790
0
671,790
Note: Figures exclude parts for overseas production (KD set)
*2 Also known as "Miata" in North America
Note: Sales figures have been updated with confirmed data. Figures exclude Ford brand vehicles
*1 Classification of the Scrum Wagon changed from commercial to passenger vehicle from January 2007
11
Mazda In Brief 2013
Mazda In Brief 2013
12
Activities by Region
Japan
Sales in Japan
Exports （As of December 31, 2012）
Exports from Japan by Destination
Sales Channels in Japan
(As of December 31, 2012)
Mazda/Mazda Anfini
Mazda Autozam
Total
Dealerships
49
206
255
Outlets
823
230
1,053
North America
Europe
Oceania
Other Regions
Middle East
Asia
Africa
Central & South America
Total
Mazda Product Line-up by Sales Channel
Passenger vehicles
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
CY2009
CY2010
CY2011
●
●
(As of December 31, 2012) (Units)
CY2008
Scrum Van/Truck
Bongo
●
Familia Van
Scrum Wagon
●
Titan
Flair Wagon
AZ-Offroad
AZ-wagon/Flair
●
Model
Passenger vehicles
Demio
Axela
Premacy
Atenza
MPV
CX-5
CX-7
Roadster
RX-8
Verisa
Biante
Others
Registered vehicles total
Carol
AZ-Wagon
AZ-Offroad
Scrum Wagon *1
Flair Wagon
Others
Micro-mini total
Sub-total
Commercial vehicles
Bongo Series
Titan/Titan Dash
Familia
Others
Registered vehicles total
Scrum
Micro-mini total
Sub-total
Total
Carol
Biante
Verisa
Roadster
︲ 5
CX
●
MPV
●
Atenza
●
Premacy
●
Axela
●
Sales by Model
(Units)
CY2009
206,628
190,133
68,978
94,087
34,692
23,584
6,361
29,450
559,826
CY2010
290,660
206,785
73,370
159,124
56,533
47,605
9,014
45,972
729,939
CY2011
262,392
182,905
83,882
121,398
27,524
38,028
5,010
50,836
650,577
CY2012
323,170
160,343
98,462
89,815
17,903
31,463
3,851
36,598
671,790
Commercial
vehicles
Micro-mini
●
Demio
Mazda/
Mazda Anfini
Mazda Autozam
CY2008
271,787
352,931
78,734
178,066
73,437
38,435
13,693
52,501
881,518
CY2012
64,997
16,646
21,881
15,853
13,435
1,333
1,858
3,270
11,910
11,037
0
162,220
8,540
31,327
561
3,373
1,538
45,339
207,559
55,614
26,769
15,202
7,398
7,033
572
1,947
1,515
10,162
10,864
0
137,076
8,243
27,428
485
2,484
1
38,641
175,717
65,950
26,725
25,553
7,105
6,239
641
1,120
963
10,609
11,909
0
156,814
11,516
24,786
398
2,215
0
38,915
195,729
61,735
18,927
20,437
4,588
4,908
568
1,104
938
7,575
9,659
0
130,438
10,081
21,673
487
2,824
0
35,065
165,503
57,819
16,307
15,233
5,190
3,015
35,408
33
941
1,848
6,216
8,740
0
150,750
10,468
24,322
398
2,386
4,103
0
41,677
192,427
14,209
5,775
3,505
1,599
25,088
11,976
11,976
37,064
244,623
9,872
4,061
2,742
1,359
18,034
10,622
10,622
28,656
204,373
10,170
2,997
2,881
1,002
17,050
11,082
11,082
28,132
223,861
9,241
2,173
2,575
75
14,064
10,423
10,423
24,487
189,990
9,980
2,332
2,674
1
14,987
10,945
10,945
25,932
218,359
Exports by Model
Model
Passenger vehicles
Mazda2
Mazda3
Mazda5
Mazda6
Mazda8
Mazda CX-5
Mazda CX-7
Mazda CX-9
Mazda MX-5 *2
Mazda RX-8
Mazda Biante
Mazda Tribute／Ford Escape
Others
Sub-total
Commercial vehicles
Total
(Units)
CY2008
139,200
384,724
85,285
136,304
406
60,168
45,422
21,625
5,317
440
0
878,891
2,627
881,518
CY2009
92,418
295,594
44,823
42,095
179
34,597
28,761
17,185
1,454
1,180
0
558,286
1,540
559,826
CY2010
89,872
356,611
54,825
68,457
678
87,635
49,685
19,146
1,845
400
0
729,154
785
729,939
CY2011
91,010
284,561
59,015
53,298
938
3,486
98,507
45,173
14,327
262
0
0
650,577
0
650,577
CY2012
76,996
290,723
38,483
42,759
1,311
164,003
6,058
36,157
13,943
54
1,303
0
0
671,790
0
671,790
Note: Figures exclude parts for overseas production (KD set)
*2 Also known as "Miata" in North America
Note: Sales figures have been updated with confirmed data. Figures exclude Ford brand vehicles
*1 Classification of the Scrum Wagon changed from commercial to passenger vehicle from January 2007
11
Mazda In Brief 2013
Mazda In Brief 2013
12
Activities by Region North America
North America
・Mazda began selling vehicles in North America with the establishment of affiliate
companies in Canada in 1968, and in the USA in 1971.
・In cooperation with Sumitomo Corporation, Mazda has constructed vehicle and engine
plants in Mexico. The vehicle plant will begin operating within financial year ending March
2014, and the engine plant is expected to begin operating in October 2014.
・The all-new Mazda3 (Axela), featuring the full range of SKYACTIV TECHNOLOGIES
and KODO-Soul of Motion design, was launched in North America in the autumn of
2013
2
1
3
All-new Mazda3 sedan (North American spec)
Regional Headquarters
Country/
region
U.S.A.
(As of December 31, 2012)
Company name
Location
Mazda North American
Operations
(MNAO) *1
1
2
Irvine, CA
Flat Rock, MI
Number of
Established employees
October
1997
−
Mazda Vehicle Production
Investment
ratio
Primary business
Importer and distributor of Mazda vehicles, parts and
accessories. Technical trend surveys and research,
design development, evaluation testing and vehicle
certification for the North American market.
AutoAlliance International, Inc.
74,959
32,065
45,138
39,546
Ford Motor Kansas City Assembly Plant
15,907
7,396
9,273
3,977
−
90,866
39,461
54,411
43,523
37,563
−
Total
Mazda Sales
Country/
region
(As of December 31, 2012)
Company name
Location
U.S.A.
2
AutoAlliance International, Inc. (AAI)
Flat Rock, MI
Mexico
3
Mazda Motor Manufacturing de Mexico S.A. de C.V.
(MMdM) *4
Salamanca,
Guanajuato
Start of Mazda Number of
employees
production
84,974
73,672
78,662
69,187
71,638
Mexico
21,997
18,914
25,117
29,860
25,424
Mazda 50%
Ford 50%
Total
370,920 300,353
333,345
1,857
Mazda6*3
−
−
−
*6
*7
U.S.A.
Mazda Motor of America, Inc.
Irvine, CA
Canada
Mazda Canada Inc.
Richmond Hill, Ontario
Mexico
Mazda Motor de Mexico S. de R.L. de C.V. *8
Centro de la Ciudad
Santa Fe, Mexico City
Established
February
1971
July
1968
December
2004
Number of
employees
Mazda In Brief 2013
Number of Distributors
and Dealerships
(As of December 31, 2012)
Region
Market
U.S.A.
Canada
Mexico
Total
North America
Distributors
Dealerships
1
634
1
162
1
34
3
830
Investment ratio
680
Mazda 100%
133
Mazda 100%
39
Mazda 99%
Mazda Motor
International 1%
*8 Since October 2013, both MMdM and human resources service company, Mazda Servicios de México S. de R.L. de C.V., operate under the trade name Mazda
de Mexico Sales and Commercial Operation (MMSCO)
13
349,473 374,107
Mazda
70%
Sumitomo 30%
(As of December 31, 2012)
Location
CY2011 CY2012
250,426 277,045
Canada
Distributors
Company name
CY2010
229,566
Investment
ratio
*2 Commenced production of Mazda vehicles as Mazda Motor Manufacturing USA Corporation (MMUC). Changed name to AAI in June 1992.
*3 Mazda6 production ended in August 2012
*4 Since October 2013, both MMMdM and human resources service company, Mazda Motor Operaciones de México, S.A. de C.V., operate under the trade name,
Mazda de México Vehicle Operation (MMVO)
*5 Joint venture company established in September 2011. Construction is underway and operations are scheduled to begin in 4th quarter of fiscal year ending March
2014
*6 Due to employ 3,000 people when fully operational
*7 Due to produce Mazda2 and Mazda3
Country/
region
CY2009
263,949 207,767
Primary
products
September
1987*2
*5
U.S.A.
37,563
(As of December 31, 2012) (Units)
CY2008
Production Facilities
(As of December 31, 2012) (Units)
CY2008 CY2009 CY2010 CY2011 CY2012
U.S.A.
*1 Mazda North American Operations (MNAO) is a generic organizational name which comprises Mazda Motor of America, Inc. and Mazda Motor de
Mexico S. de R. L. de C. V.
Mazda Motor Manufacturing de Mexico S.A. de C.V.
(Image of completed plant)
Major Product Line-up
by Market
Region
Market
North America
U.S.A.
Canada
Mexico
Mazda2
●
●
●
Mazda3
●
●
●
Mazda5
●
●
●
Mazda6
●
●
●
CX-5
●
●
●
CX-9
●
●
●
MX-5 (Miata)
●
●
●
Mazda In Brief 2013
14
Activities by Region North America
North America
・Mazda began selling vehicles in North America with the establishment of affiliate
companies in Canada in 1968, and in the USA in 1971.
・In cooperation with Sumitomo Corporation, Mazda has constructed vehicle and engine
plants in Mexico. The vehicle plant will begin operating within financial year ending March
2014, and the engine plant is expected to begin operating in October 2014.
・The all-new Mazda3 (Axela), featuring the full range of SKYACTIV TECHNOLOGIES
and KODO-Soul of Motion design, was launched in North America in the autumn of
2013
2
1
3
All-new Mazda3 sedan (North American spec)
Regional Headquarters
Country/
region
U.S.A.
(As of December 31, 2012)
Company name
Location
Mazda North American
Operations
(MNAO) *1
1
2
Irvine, CA
Flat Rock, MI
Number of
Established employees
October
1997
−
Mazda Vehicle Production
Investment
ratio
Primary business
Importer and distributor of Mazda vehicles, parts and
accessories. Technical trend surveys and research,
design development, evaluation testing and vehicle
certification for the North American market.
AutoAlliance International, Inc.
74,959
32,065
45,138
39,546
Ford Motor Kansas City Assembly Plant
15,907
7,396
9,273
3,977
−
90,866
39,461
54,411
43,523
37,563
−
Total
Mazda Sales
Country/
region
(As of December 31, 2012)
Company name
Location
U.S.A.
2
AutoAlliance International, Inc. (AAI)
Flat Rock, MI
Mexico
3
Mazda Motor Manufacturing de Mexico S.A. de C.V.
(MMdM) *4
Salamanca,
Guanajuato
Start of Mazda Number of
employees
production
84,974
73,672
78,662
69,187
71,638
Mexico
21,997
18,914
25,117
29,860
25,424
Mazda 50%
Ford 50%
Total
370,920 300,353
333,345
1,857
Mazda6*3
−
−
−
*6
*7
U.S.A.
Mazda Motor of America, Inc.
Irvine, CA
Canada
Mazda Canada Inc.
Richmond Hill, Ontario
Mexico
Mazda Motor de Mexico S. de R.L. de C.V. *8
Centro de la Ciudad
Santa Fe, Mexico City
Established
February
1971
July
1968
December
2004
Number of
employees
Mazda In Brief 2013
Number of Distributors
and Dealerships
(As of December 31, 2012)
Region
Market
U.S.A.
Canada
Mexico
Total
North America
Distributors
Dealerships
1
634
1
162
1
34
3
830
Investment ratio
680
Mazda 100%
133
Mazda 100%
39
Mazda 99%
Mazda Motor
International 1%
*8 Since October 2013, both MMdM and human resources service company, Mazda Servicios de México S. de R.L. de C.V., operate under the trade name Mazda
de Mexico Sales and Commercial Operation (MMSCO)
13
349,473 374,107
Mazda
70%
Sumitomo 30%
(As of December 31, 2012)
Location
CY2011 CY2012
250,426 277,045
Canada
Distributors
Company name
CY2010
229,566
Investment
ratio
*2 Commenced production of Mazda vehicles as Mazda Motor Manufacturing USA Corporation (MMUC). Changed name to AAI in June 1992.
*3 Mazda6 production ended in August 2012
*4 Since October 2013, both MMMdM and human resources service company, Mazda Motor Operaciones de México, S.A. de C.V., operate under the trade name,
Mazda de México Vehicle Operation (MMVO)
*5 Joint venture company established in September 2011. Construction is underway and operations are scheduled to begin in 4th quarter of fiscal year ending March
2014
*6 Due to employ 3,000 people when fully operational
*7 Due to produce Mazda2 and Mazda3
Country/
region
CY2009
263,949 207,767
Primary
products
September
1987*2
*5
U.S.A.
37,563
(As of December 31, 2012) (Units)
CY2008
Production Facilities
(As of December 31, 2012) (Units)
CY2008 CY2009 CY2010 CY2011 CY2012
U.S.A.
*1 Mazda North American Operations (MNAO) is a generic organizational name which comprises Mazda Motor of America, Inc. and Mazda Motor de
Mexico S. de R. L. de C. V.
Mazda Motor Manufacturing de Mexico S.A. de C.V.
(Image of completed plant)
Major Product Line-up
by Market
Region
Market
North America
U.S.A.
Canada
Mexico
Mazda2
●
●
●
Mazda3
●
●
●
Mazda5
●
●
●
Mazda6
●
●
●
CX-5
●
●
●
CX-9
●
●
●
MX-5 (Miata)
●
●
●
Mazda In Brief 2013
14
Activities by Region
Europe
Europe
・Sales of Mazda vehicles began in Europe in 1967. An affiliate
company was established in Germany in 1972.
Distributors
・Mazda re-established its sales network in key European markets
at the beginning of the new millennium. The company took
direct control of distribution in each country, enabling a
consistent strategic approach to efficient sales and marketing
activities.
Country/region
4
3
Company name
Location
Established
Number of
employees
Primary
business
Investment ratio
Mazda Motor
Logistics Europe
N.V. 100%
1
Mazda Motor Europe GmbH (MME)
Leverkusen March 1998
291
Office Sales
2
(European R&D Centre)
Oberursel
December 1987
81
R&D
3
Mazda Motor Logistics Europe N.V.
(Vehicles and Parts Distribution Center)
Willebroek
August 1998
374
Office Logistics
Sales
Production Facilities
Russia
Number of
employees
Location
MAZDA SOLLERS Manufacturing Rus
(MSMR)
Investment ratio
Norway
Mazda Motor Norge
Kolbotn
April 2004
13
Mazda Motor Logistics
Europe N.V. Branch
Sweden
Mazda Motor Sweden
Kungsbacka
April 2004
16
Mazda Motor Logistics
Europe N.V. Branch
Russia
Mazda Motor Rus, OOO
Moscow
December 2005
69
Mazda 100%
Ireland
Mazda Motor Ireland
Dublin
July 2006
6
Mazda Motor Logistics
Europe N.V. Branch
Czech
Republic
Mazda Motor Czech
Prague
October 2006
13
Mazda Motor Logistics
Europe N.V. Branch
Slovakia
Mazda Motor Slovakia
Bratislava
October 2006
4
Mazda Motor Logistics
Europe N.V. Branch
Mazda
100%
Mazda Motor Belux
Willebroek
April 2007
29
Mazda Motor Logistics
Europe N.V. Branch
Hungary
Mazda Motor Hungary Kft.
Budapest
April 2008
11
Mazda Motor Logistics
Europe N.V. Branch
Croatia
Mazda Motor Croatia d.o.o.
Zagreb
April 2008
11
Mazda Motor Logistics
Europe N.V. Branch
Mazda Motor Slovenija d.o.o.
Ljubljana
April 2008
8
Mazda Motor Logistics
Europe N.V. Branch
Poland
Mazda Motor Poland
Warsaw
May 2008
18
Mazda Motor Logistics
Europe N.V. Branch
Turkey
Mazda Motor Logistics Europe N.V.
Merkezi Belcika Turkiye Istanbul Subesi
Istanbul
June 2008
11
Mazda Motor Logistics
Europe N.V. Branch
Mazda Motor Nederland
Waddinxveen
October 2008
33
Mazda Motor Logistics
Europe N.V. Branch
Belgium/
Luxemburg
(As of December 31, 2012)
Company name
4
Established
(As of December 31, 2012)
Country/region
Country/region
Location
2
Regional Offices
Belgium
Company name
1
・Mazda sales in Russia in 2012 exceed the previous year thanks
mainly to increasing sales to the Mazda CX-5.
Germany
(As of December 31, 2012)
Established
Number of
employees
Primary
products *1
Approx.
3,000
CX-5
Vladivostok,
October 2012
Primorsky
Region
Investment ratio
Mazda
Sollers
50％
50％
Slovenia
*1 Production of Mazda6 started in April, 2013. Both models are only assembled locally (Volume is not disclosed)
Distributors
Country/region
Germany
Austria
Portugal
Italy
Spain
France
Switzerland
U.K.
Denmark
15
Mazda In Brief 2013
(As of December 31, 2012)
Company name
Location
Established
Number of
employees
Netherlands
Investment ratio
Mazda Motors (Deutschland) GmbH
Leverkusen
November 1972
147
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
Mazda Austria GmbH
Klagenfurt
July 1981
96
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
Mazda Motor de Portugal Lda.
Lisbon
February 1995
15
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
45
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
Mazda Motor Italia S.p.A.
Rome
Mazda Automoviles Espana, S.A.
Madrid
Mazda Automobiles France S.A.S
Saint Germain en
Laye Cedex
Mazda (Suisse) S.A.
Mazda Motors UK Ltd.
Mazda Motor Danmark
Petit-Lancy
Dartford, Kent
Rodovre
December 1999
February 2000
February 2001
February 2001
May 2001
April 2003
42
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
43
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
39
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
82
16
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
Mazda Motor Logistics
Europe N.V. Branch
Mazda Sales
Europe
(As of December 31, 2012) (Units)
CY2008
CY2009
CY2010
CY2011
CY2012
339,969
256,426
217,502
185,324
172,997
Number of Markets,
Distributors and Dealerships
Markets
Europe
41
(As of December 31, 2012)
Distributors
Dealerships
31
1,877
Major Product Line-up by Market
Europe
Region
Market
Germany
Russia
U.K.
Austria
Switzerland
France
Italy
Spain
Mazda2
●
●
●
●
●
●
●
●
Mazda3
●
●
●
●
●
●
●
●
Mazda5
●
●
●
●
●
●
●
●
Mazda6
●
●
●
●
●
●
●
●
CX-5
●
●
●
●
●
●
●
●
CX-9
●
MX-5
●
●
●
●
●
●
●
●
Mazda In Brief 2013
16
Activities by Region
Europe
Europe
・Sales of Mazda vehicles began in Europe in 1967. An affiliate
company was established in Germany in 1972.
Distributors
・Mazda re-established its sales network in key European markets
at the beginning of the new millennium. The company took
direct control of distribution in each country, enabling a
consistent strategic approach to efficient sales and marketing
activities.
Country/region
4
3
Company name
Location
Established
Number of
employees
Primary
business
Investment ratio
Mazda Motor
Logistics Europe
N.V. 100%
1
Mazda Motor Europe GmbH (MME)
Leverkusen March 1998
291
Office Sales
2
(European R&D Centre)
Oberursel
December 1987
81
R&D
3
Mazda Motor Logistics Europe N.V.
(Vehicles and Parts Distribution Center)
Willebroek
August 1998
374
Office Logistics
Sales
Production Facilities
Russia
Number of
employees
Location
MAZDA SOLLERS Manufacturing Rus
(MSMR)
Investment ratio
Norway
Mazda Motor Norge
Kolbotn
April 2004
13
Mazda Motor Logistics
Europe N.V. Branch
Sweden
Mazda Motor Sweden
Kungsbacka
April 2004
16
Mazda Motor Logistics
Europe N.V. Branch
Russia
Mazda Motor Rus, OOO
Moscow
December 2005
69
Mazda 100%
Ireland
Mazda Motor Ireland
Dublin
July 2006
6
Mazda Motor Logistics
Europe N.V. Branch
Czech
Republic
Mazda Motor Czech
Prague
October 2006
13
Mazda Motor Logistics
Europe N.V. Branch
Slovakia
Mazda Motor Slovakia
Bratislava
October 2006
4
Mazda Motor Logistics
Europe N.V. Branch
Mazda
100%
Mazda Motor Belux
Willebroek
April 2007
29
Mazda Motor Logistics
Europe N.V. Branch
Hungary
Mazda Motor Hungary Kft.
Budapest
April 2008
11
Mazda Motor Logistics
Europe N.V. Branch
Croatia
Mazda Motor Croatia d.o.o.
Zagreb
April 2008
11
Mazda Motor Logistics
Europe N.V. Branch
Mazda Motor Slovenija d.o.o.
Ljubljana
April 2008
8
Mazda Motor Logistics
Europe N.V. Branch
Poland
Mazda Motor Poland
Warsaw
May 2008
18
Mazda Motor Logistics
Europe N.V. Branch
Turkey
Mazda Motor Logistics Europe N.V.
Merkezi Belcika Turkiye Istanbul Subesi
Istanbul
June 2008
11
Mazda Motor Logistics
Europe N.V. Branch
Mazda Motor Nederland
Waddinxveen
October 2008
33
Mazda Motor Logistics
Europe N.V. Branch
Belgium/
Luxemburg
(As of December 31, 2012)
Company name
4
Established
(As of December 31, 2012)
Country/region
Country/region
Location
2
Regional Offices
Belgium
Company name
1
・Mazda sales in Russia in 2012 exceed the previous year thanks
mainly to increasing sales to the Mazda CX-5.
Germany
(As of December 31, 2012)
Established
Number of
employees
Primary
products *1
Approx.
3,000
CX-5
Vladivostok,
October 2012
Primorsky
Region
Investment ratio
Mazda
Sollers
50％
50％
Slovenia
*1 Production of Mazda6 started in April, 2013. Both models are only assembled locally (Volume is not disclosed)
Distributors
Country/region
Germany
Austria
Portugal
Italy
Spain
France
Switzerland
U.K.
Denmark
15
Mazda In Brief 2013
(As of December 31, 2012)
Company name
Location
Established
Number of
employees
Netherlands
Investment ratio
Mazda Motors (Deutschland) GmbH
Leverkusen
November 1972
147
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
Mazda Austria GmbH
Klagenfurt
July 1981
96
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
Mazda Motor de Portugal Lda.
Lisbon
February 1995
15
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
45
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
Mazda Motor Italia S.p.A.
Rome
Mazda Automoviles Espana, S.A.
Madrid
Mazda Automobiles France S.A.S
Saint Germain en
Laye Cedex
Mazda (Suisse) S.A.
Mazda Motors UK Ltd.
Mazda Motor Danmark
Petit-Lancy
Dartford, Kent
Rodovre
December 1999
February 2000
February 2001
February 2001
May 2001
April 2003
42
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
43
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
39
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
82
16
Mazda 75%
Mazda Motor Logistics
Europe N.V. 25%
Mazda Motor Logistics
Europe N.V. Branch
Mazda Sales
Europe
(As of December 31, 2012) (Units)
CY2008
CY2009
CY2010
CY2011
CY2012
339,969
256,426
217,502
185,324
172,997
Number of Markets,
Distributors and Dealerships
Markets
Europe
41
(As of December 31, 2012)
Distributors
Dealerships
31
1,877
Major Product Line-up by Market
Europe
Region
Market
Germany
Russia
U.K.
Austria
Switzerland
France
Italy
Spain
Mazda2
●
●
●
●
●
●
●
●
Mazda3
●
●
●
●
●
●
●
●
Mazda5
●
●
●
●
●
●
●
●
Mazda6
●
●
●
●
●
●
●
●
CX-5
●
●
●
●
●
●
●
●
CX-9
●
MX-5
●
●
●
●
●
●
●
●
Mazda In Brief 2013
16
Activities by Region China
China
3
・Mazda officially entered the Chinese market in 2001 and established a local
affiliate company in 2005 to implement a unified brand strategy over two sales
channels, FAW Mazda and Changan Mazda.
2
・The Japan-produced all-new Mazda6 went on sale in China in late June 2013, and
production of the CX-5 started at the Nanjing plant in July.
4
1
Mazda Atenza (Imported from Japan)
Regional Offices
Country/
Region
(As of December 31, 2012)
Company name
Mazda Motor (China) Co., Ltd.
（MCO）
Mazda Motor (China) Co., Ltd.
2
Beijing Branch（MCO-Beijing）
1
Number of
Established employees
Location
Pudong New District,
Shanghai
Chaoyang District,
Beijing
January
2005
Overall management
of business in China
Mazda 100%
November
2007
Branch Office of MCO
−
China
101
1
Mazda Motor (China) Co., Ltd. Jiading District,
China Engineering Support Center
Shanghai
（MCO-CESC）
August
2005
Branch Office of MCO/ Workshops,
market research and technology
studies for the Chinese market,
as well as technical support in the
region
Production Facilities
Country/
Region
Company name
3
4
Distributors
(As of December 31, 2012)
Country/
region
Company name
Location
Number of
employees
Primary
products
Investment ratio
Changchun, Jilin Province
March 2005
311
FAW Car
56%
Mazda
40%
FAW Group 4%
Changan Mazda Automobile Corporation, LTD.
Sales branch (CAM)
Nanjing, Jiangsu Province
April 2007
266
Sales department of
CFMA
China
China
(As of December 31, 2012) (Units)
CY2008
CY2009
CY2010
CY2011
CY2012
FAW Car Co., Ltd.
65,670
101,844
139,635
128,325
102,372
Changan Ford Mazda Automobile Co., Ltd.
39,695
71,944
88,950
84,142
67,097
105,365
173,788
228,585
212,467
169,469
Total
Start of Mazda
production
Number of
employees
FAW Mazda Motor Sales Co., Ltd. (FMSC)
Mazda Vehicle Production
(As of December 31, 2012)
Location
Established
−
Investment ratio
FAW Car Co., Ltd. (FCC)
Changchun,
March 2003
Jilin Province
8,103
Mazda6,
Mazda8
Local
Changan Mazda Automobile Co., Ltd. (CMA)
Nanjing,
Jiangsu
Province
October 2007
3,947
Mazda2,
Mazda3
Changan
Automobile 50%
Mazda
50%
Changan Ford Mazda Engine Co., Ltd. (CFME)
Nanjing,
Jiangsu
Province
April 2007
(Established in
September 2005)
2,372
Engines for
vehicles
Changan
Automobile 50%
Ford
25%
Mazda
25%
China
4
Investment
ratio
Primary business
CX-5 (Produced in China)
100%
Mazda Sales
China
(As of December 31, 2012) (Units)
CY2008
CY2009
CY2010
CY2011
CY2012
127,846
179,679
239,709
214,799
187,083
Number of Distributors and
Dealerships
(As of December 31, 2012)
Distributors
Dealerships
2
403
China
Major Product
Line-up
China
17
Mazda In Brief 2013
Mazda2
●
Mazda3
●
Mazda5
●
Mazda6
●
Mazda8
●
CX-5
●
CX-7
●
CX-9
●
MX-5
●
Mazda In Brief 2013
18
Activities by Region China
China
3
・Mazda officially entered the Chinese market in 2001 and established a local
affiliate company in 2005 to implement a unified brand strategy over two sales
channels, FAW Mazda and Changan Mazda.
2
・The Japan-produced all-new Mazda6 went on sale in China in late June 2013, and
production of the CX-5 started at the Nanjing plant in July.
4
1
Mazda Atenza (Imported from Japan)
Regional Offices
Country/
Region
(As of December 31, 2012)
Company name
Mazda Motor (China) Co., Ltd.
（MCO）
Mazda Motor (China) Co., Ltd.
2
Beijing Branch（MCO-Beijing）
1
Number of
Established employees
Location
Pudong New District,
Shanghai
Chaoyang District,
Beijing
January
2005
Overall management
of business in China
Mazda 100%
November
2007
Branch Office of MCO
−
China
101
1
Mazda Motor (China) Co., Ltd. Jiading District,
China Engineering Support Center
Shanghai
（MCO-CESC）
August
2005
Branch Office of MCO/ Workshops,
market research and technology
studies for the Chinese market,
as well as technical support in the
region
Production Facilities
Country/
Region
Company name
3
4
Distributors
(As of December 31, 2012)
Country/
region
Company name
Location
Number of
employees
Primary
products
Investment ratio
Changchun, Jilin Province
March 2005
311
FAW Car
56%
Mazda
40%
FAW Group 4%
Changan Mazda Automobile Corporation, LTD.
Sales branch (CAM)
Nanjing, Jiangsu Province
April 2007
266
Sales department of
CFMA
China
China
(As of December 31, 2012) (Units)
CY2008
CY2009
CY2010
CY2011
CY2012
FAW Car Co., Ltd.
65,670
101,844
139,635
128,325
102,372
Changan Ford Mazda Automobile Co., Ltd.
39,695
71,944
88,950
84,142
67,097
105,365
173,788
228,585
212,467
169,469
Total
Start of Mazda
production
Number of
employees
FAW Mazda Motor Sales Co., Ltd. (FMSC)
Mazda Vehicle Production
(As of December 31, 2012)
Location
Established
−
Investment ratio
FAW Car Co., Ltd. (FCC)
Changchun,
March 2003
Jilin Province
8,103
Mazda6,
Mazda8
Local
Changan Mazda Automobile Co., Ltd. (CMA)
Nanjing,
Jiangsu
Province
October 2007
3,947
Mazda2,
Mazda3
Changan
Automobile 50%
Mazda
50%
Changan Ford Mazda Engine Co., Ltd. (CFME)
Nanjing,
Jiangsu
Province
April 2007
(Established in
September 2005)
2,372
Engines for
vehicles
Changan
Automobile 50%
Ford
25%
Mazda
25%
China
4
Investment
ratio
Primary business
CX-5 (Produced in China)
100%
Mazda Sales
China
(As of December 31, 2012) (Units)
CY2008
CY2009
CY2010
CY2011
CY2012
127,846
179,679
239,709
214,799
187,083
Number of Distributors and
Dealerships
(As of December 31, 2012)
Distributors
Dealerships
2
403
China
Major Product
Line-up
China
17
Mazda In Brief 2013
Mazda2
●
Mazda3
●
Mazda5
●
Mazda6
●
Mazda8
●
CX-5
●
CX-7
●
CX-9
●
MX-5
●
Mazda In Brief 2013
18
Activities by Region
Asia, Oceania
Asia, Oceania
2
・Mazda began sales in Australia when it established an affiliate company in
the country in 1967. It was the company’
s first overseas office.
1
・In Thailand Mazda began producing pickup trucks in 1998 at a production
facility jointly owned by Ford. Production was later expanded to include
the Mazda2 and Mazda3.
3
4
5
・In 2012, Mazda achieved record sales in Australia, Thailand, Indonesia
and Malaysia. In Australia the company became the first full-line importer
to exceed annual sales of 100,000 units, and the Mazda3 was the
best-selling vehicle in the country for the second consecutive year.
・Mazda’
s new transmission plant in Thailand will begin operations in the
first half of fiscal year ending March 2016.
Mazda Powertrain Manufacturing (Thailand) Co., Ltd.
(Image of completed plant)
Regional Headquarters
Country/
region
Thailand
(As of December 31, 2012)
Company name
1
Location
Mazda South East Asia, Ltd.
(MSEA)
Bangkok
Number of
Established employees
August 2005
−
Investment
ratio
Primary business
Overall management of business in
the ASEAN region
Mazda 100%
BT-50 (Produced at AAT)
Mazda Vehicle Production
(As of December 31, 2012) (Units)
CY2010 CY2011 CY2012
CY2008 CY2009
Taiwan
Thailand
Ford Lio Ho Motor
AutoAllianceThailand
Philippines Ford Motor Company Philippines
Malaysia
Associated Motors Industries *3
6,062
9,491
6,977
48,238
29,408
87,348
3,471
4,775
200
180
−
−
−
148
−
−
−
−
75,630 115,815
*3 Ended production at Associated Motors Industries in March 2008
Production Facilities
Country/
region
Taiwan
(As of December 31, 2012)
Company name
2
Ford Lio Ho Motor Co., Ltd.
(FLH)
Location
Start of Mazda
production
Number of
employees
−
March 1987
Chung Li
Thailand
3
AutoAlliance (Thailand) Co., Ltd.
Rayong
(AAT)
Vietnam
4
Vina Mazda Automobile
Manufacturing Co.,LTD
Nui Thanh district,
Quang Nam province October 2011
Malaysia
5
Mazda Malaysia Sdn. Bhd.
Shah Alam,
Selangor
May 1998 *1
(Established in November 1995)
Established in
September 2012 *2
9,130
Primary
products
Investment
ratio
Mazda3,
Mazda5
Ford 70%
Local 30%
Mazda2, Mazda3, Mazda 50%
BT-50
Ford 50%
−
Mazda2,
Mazda3
Local 100%
30
Mazda3
Mazda 70％
Local 30％
Note: Vina Mazda and Mazda Malaysia carry out assembly only. (Volume is not disclosed) Information for both companies is correct as of September 2012
*1 Passenger car production started in September 2009
*2 Local assembly began on a consignment basis in March 2011, before Mazda Malaysia was established
Mazda Sales
(As of December 31, 2012) (Units)
CY2008 CY2009 CY2010 CY2011 CY2012
Asia(excluding China)*4
31,940
33,696
66,980
79,518 110,851
Oceania
88,512
84,614
92,149
95,144 110,927
*4 Figures include Taiwan
Number of Markets, Distributors and
Dealerships
(As of December 31, 2012)
Markets
Asia (excluding China)*4
Oceania
Distributors
Dealerships
14
14
331
14
14
176
*4 Figures include Taiwan
Distributors
Country/ region
Australia
Company name
Mazda Australia Pty Ltd.
Location
Mount Waverley, Victoria
Established
April 1967
Investment
ratio
232
Mazda 100%
Mazda Motors of New Zealand Ltd.
Mt Wellington, Auckland
June 1972
29
Thailand
Mazda Sales (Thailand) Co., Ltd.
Bangkok
June 1990
111
Indonesia
PT. Mazda Motor Indonesia
Jakarta
February 2006
New Zealand
19
(As of December 31, 2012)
Number of
employees
Mazda In Brief 2013
51
Mazda 100%
Mazda
96.1%
KKS 3.9%
Mazda 99.96%
MSEA 0.04%
Major Product Line-up by Market
Region
Market
Mazda2
Mazda3
Mazda5
Mazda6
Mazda8
CX-5
CX-9
MX-5
Biante
BT-50
Asia
Thailand
Taiwan
●
●
●
●
●
●
●
●
●
●
●
Indonesia
●
●
●
●
●
●
●
●
Oceania
New Zealand
Malaysia
Philippines
Australia
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
Mazda In Brief 2013
20
Activities by Region
Asia, Oceania
Asia, Oceania
2
・Mazda began sales in Australia when it established an affiliate company in
the country in 1967. It was the company’
s first overseas office.
1
・In Thailand Mazda began producing pickup trucks in 1998 at a production
facility jointly owned by Ford. Production was later expanded to include
the Mazda2 and Mazda3.
3
4
5
・In 2012, Mazda achieved record sales in Australia, Thailand, Indonesia
and Malaysia. In Australia the company became the first full-line importer
to exceed annual sales of 100,000 units, and the Mazda3 was the
best-selling vehicle in the country for the second consecutive year.
・Mazda’
s new transmission plant in Thailand will begin operations in the
first half of fiscal year ending March 2016.
Mazda Powertrain Manufacturing (Thailand) Co., Ltd.
(Image of completed plant)
Regional Headquarters
Country/
region
Thailand
(As of December 31, 2012)
Company name
1
Location
Mazda South East Asia, Ltd.
(MSEA)
Bangkok
Number of
Established employees
August 2005
−
Investment
ratio
Primary business
Overall management of business in
the ASEAN region
Mazda 100%
BT-50 (Produced at AAT)
Mazda Vehicle Production
(As of December 31, 2012) (Units)
CY2010 CY2011 CY2012
CY2008 CY2009
Taiwan
Thailand
Ford Lio Ho Motor
AutoAllianceThailand
Philippines Ford Motor Company Philippines
Malaysia
Associated Motors Industries *3
6,062
9,491
6,977
48,238
29,408
87,348
3,471
4,775
200
180
−
−
−
148
−
−
−
−
75,630 115,815
*3 Ended production at Associated Motors Industries in March 2008
Production Facilities
Country/
region
Taiwan
(As of December 31, 2012)
Company name
2
Ford Lio Ho Motor Co., Ltd.
(FLH)
Location
Start of Mazda
production
Number of
employees
−
March 1987
Chung Li
Thailand
3
AutoAlliance (Thailand) Co., Ltd.
Rayong
(AAT)
Vietnam
4
Vina Mazda Automobile
Manufacturing Co.,LTD
Nui Thanh district,
Quang Nam province October 2011
Malaysia
5
Mazda Malaysia Sdn. Bhd.
Shah Alam,
Selangor
May 1998 *1
(Established in November 1995)
Established in
September 2012 *2
9,130
Primary
products
Investment
ratio
Mazda3,
Mazda5
Ford 70%
Local 30%
Mazda2, Mazda3, Mazda 50%
BT-50
Ford 50%
−
Mazda2,
Mazda3
Local 100%
30
Mazda3
Mazda 70％
Local 30％
Note: Vina Mazda and Mazda Malaysia carry out assembly only. (Volume is not disclosed) Information for both companies is correct as of September 2012
*1 Passenger car production started in September 2009
*2 Local assembly began on a consignment basis in March 2011, before Mazda Malaysia was established
Mazda Sales
(As of December 31, 2012) (Units)
CY2008 CY2009 CY2010 CY2011 CY2012
Asia(excluding China)*4
31,940
33,696
66,980
79,518 110,851
Oceania
88,512
84,614
92,149
95,144 110,927
*4 Figures include Taiwan
Number of Markets, Distributors and
Dealerships
(As of December 31, 2012)
Markets
Asia (excluding China)*4
Oceania
Distributors
Dealerships
14
14
331
14
14
176
*4 Figures include Taiwan
Distributors
Country/ region
Australia
Company name
Mazda Australia Pty Ltd.
Location
Mount Waverley, Victoria
Established
April 1967
Investment
ratio
232
Mazda 100%
Mazda Motors of New Zealand Ltd.
Mt Wellington, Auckland
June 1972
29
Thailand
Mazda Sales (Thailand) Co., Ltd.
Bangkok
June 1990
111
Indonesia
PT. Mazda Motor Indonesia
Jakarta
February 2006
New Zealand
19
(As of December 31, 2012)
Number of
employees
Mazda In Brief 2013
51
Mazda 100%
Mazda
96.1%
KKS 3.9%
Mazda 99.96%
MSEA 0.04%
Major Product Line-up by Market
Region
Market
Mazda2
Mazda3
Mazda5
Mazda6
Mazda8
CX-5
CX-9
MX-5
Biante
BT-50
Asia
Thailand
Taiwan
●
●
●
●
●
●
●
●
●
●
●
Indonesia
●
●
●
●
●
●
●
●
Oceania
New Zealand
Malaysia
Philippines
Australia
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
Mazda In Brief 2013
20
Activities by Region
Central and South America, Middle East, Africa
Central and South America*, Middle East, Africa *Excluding Mexico (refer to "Activities by Region - North America")
Mazda Vehicle Production
3
4
(As of December 31, 2012) (Units)
CY2008
CY2009
CY2010
CY2011
CY2012
FMCSA
5,260
3,725
3,661
3,875
2,481
Zimbabwe
WMMI
1,463
911
257
829
393
Colombia
CCA
4,159
3,520
4,517
4,346
3,411
Ecuador
MARESA
8,941
6,861
8,948
8,148
9,826
South Africa
2
1
Mazda Sales
Production Facilities
Country/region
Company name
(As of December 31, 2012)
Location
Start of Mazda
production
South Africa
1
Ford Motor Company of
Southern Africa (Pty.) Ltd. (FMCSA) Pretoria June 1963
Zimbabwe
2
Willowvale Mazda Motor
Industries (PVT) Ltd. (WMMI)
Harare
Compania Colombiana
Automotriz S.A. (CCA)
Bogota
Colombia
Ecuador
3
4
Manufacturas, Armadurias y
Repuestos Ecuatorianos S. A.
(MARESA)
Quito
Number of
employees
−
July 1980
194
April 1983
546
Colombia
Mazda In Brief 2013
Ford
Mazda
95%
Mazda3,
Mazda Motor
Mazda2, BT-50 International
5%
BT-50
Local
Established
Number of
employees
Investment ratio
546
Mazda
95%
Mazda Motor
International 5%
(As of December 31, 2012)
Company name
Location
Compania Colombiana Automotriz S.A.
Bogota
(CCA) *1
October 1973*1
CY2008
CY2009
CY2010
CY2011
CY2012
Central and South America*2
53,530
33,307
41,109
41,098
33,840
Middle East
68,120
51,691
55,102
37,785
30,052
Africa
25,803
16,833
16,084
13,669
10,476
*2 Excluding Mexico (refer to "Activities by Region - North America")
100%
MOTEC
58%
25%
Mazda3, BT-50 Mazda
Workers Trust 9%
ITOCHU Corporation 8%
−
*1 Compania Colombiana Automotriz S.A. (CCA) is responsible for both production and distribution
Mazda vehicle assembly started in 1983
21
BT-50
Investment ratio
November 1986
Distributors
Country/ region
Primary
products
(As of December 31, 2012) (Units)
100%
Number of Markets, Distributors and
Dealerships
(As of December 31, 2012)
Markets
Distributors
Dealerships
36
13
39
36
13
27
240
240
207
Central and South America*2
Middle East
Africa
*2 Excluding Mexico (refer to "Activities by Region - North America")
Major Product Line-up by Market
Region
Central and South America
Middle East
Africa
Market
Colombia
Chile
Ecuador
Israel
Saudi Arabia
UAE
South Africa
Mazda2
●
●
●
●
●
●
●
Mazda3
●
●
●
●
●
●
●
Mazda5
●
●
Mazda6
●
●
●
●
●
●
CX-5
●
●
●
●
●
●
CX-9
●
●
●
●
MX-5
●
●
●
●
BT-50
●
●
●
●
●
●
●
●
Tunisia
Zimbabwe
●
●
●
●
●
●
●
●
●
Mazda In Brief 2013
22
Activities by Region
Central and South America, Middle East, Africa
Central and South America*, Middle East, Africa *Excluding Mexico (refer to "Activities by Region - North America")
Mazda Vehicle Production
3
4
(As of December 31, 2012) (Units)
CY2008
CY2009
CY2010
CY2011
CY2012
FMCSA
5,260
3,725
3,661
3,875
2,481
Zimbabwe
WMMI
1,463
911
257
829
393
Colombia
CCA
4,159
3,520
4,517
4,346
3,411
Ecuador
MARESA
8,941
6,861
8,948
8,148
9,826
South Africa
2
1
Mazda Sales
Production Facilities
Country/region
Company name
(As of December 31, 2012)
Location
Start of Mazda
production
South Africa
1
Ford Motor Company of
Southern Africa (Pty.) Ltd. (FMCSA) Pretoria June 1963
Zimbabwe
2
Willowvale Mazda Motor
Industries (PVT) Ltd. (WMMI)
Harare
Compania Colombiana
Automotriz S.A. (CCA)
Bogota
Colombia
Ecuador
3
4
Manufacturas, Armadurias y
Repuestos Ecuatorianos S. A.
(MARESA)
Quito
Number of
employees
−
July 1980
194
April 1983
546
Colombia
Mazda In Brief 2013
Ford
Mazda
95%
Mazda3,
Mazda Motor
Mazda2, BT-50 International
5%
BT-50
Local
Established
Number of
employees
Investment ratio
546
Mazda
95%
Mazda Motor
International 5%
(As of December 31, 2012)
Company name
Location
Compania Colombiana Automotriz S.A.
Bogota
(CCA) *1
October 1973*1
CY2008
CY2009
CY2010
CY2011
CY2012
Central and South America*2
53,530
33,307
41,109
41,098
33,840
Middle East
68,120
51,691
55,102
37,785
30,052
Africa
25,803
16,833
16,084
13,669
10,476
*2 Excluding Mexico (refer to "Activities by Region - North America")
100%
MOTEC
58%
25%
Mazda3, BT-50 Mazda
Workers Trust 9%
ITOCHU Corporation 8%
−
*1 Compania Colombiana Automotriz S.A. (CCA) is responsible for both production and distribution
Mazda vehicle assembly started in 1983
21
BT-50
Investment ratio
November 1986
Distributors
Country/ region
Primary
products
(As of December 31, 2012) (Units)
100%
Number of Markets, Distributors and
Dealerships
(As of December 31, 2012)
Markets
Distributors
Dealerships
36
13
39
36
13
27
240
240
207
Central and South America*2
Middle East
Africa
*2 Excluding Mexico (refer to "Activities by Region - North America")
Major Product Line-up by Market
Region
Central and South America
Middle East
Africa
Market
Colombia
Chile
Ecuador
Israel
Saudi Arabia
UAE
South Africa
Mazda2
●
●
●
●
●
●
●
Mazda3
●
●
●
●
●
●
●
Mazda5
●
●
Mazda6
●
●
●
●
●
●
CX-5
●
●
●
●
●
●
CX-9
●
●
●
●
MX-5
●
●
●
●
BT-50
●
●
●
●
●
●
●
●
Tunisia
Zimbabwe
●
●
●
●
●
●
●
●
●
Mazda In Brief 2013
22
Environment, Safety and Design
Sustainable Zoom-Zoom
Mazda Proactive Safety
- Long-Term Vision for Technology Development
In March 2007, Mazda announced the Sustainable Zoom-Zoom plan, detailing the company's long-term vision for technology
development. This vision commits us to make "cars that always excite, look inviting to drive, are fun to drive, and make you want to
drive them again," and to help achieve "an exciting, sustainable future for cars, people and the Earth." Based on this plan, we have
announced that by 2015 we intend to make a 30% improvement on the 2008 average fuel economy of Mazda vehicles sold worldwide.
Building Block Strategy
Idling stop
systems
Base engines
(internal combustion engines)
Base engines
(internal combustion engines)
2009
2015
2020
● Expanded use of electric device
technologies and increased
introduction of electric vehicles
approx.
30%
Average fuel economy
improvement ratio for
vehicles sold in Japan: Approx. 30%
2001
2008
2015(year)
● Stricter fuel economy standards globally
● Need for big boost in energy efficiency
● Expanded adoption of electric device technologies
†1 A system that converts a vehicle kinetic energy during deceleration into electricity for reuse
Idling stop
system
Regenerative
braking
Gasoline
hybrids
Hydrogen
hybrids
Plug-in
hybrids,†2
etc.
Step3 :
Motor Drive Technology
(Hybrid System)
Electric
vehicles
Step2 :
Brake energy regeneration system
■i-ACTIVSENSE
Driving Support
Improved Base Technologies (Powertrains,
Reduced Body Weight, etc.)
■SKYACTIV-D
Low
Hazard
Recognition Support
Collision Avoidance/
Mazda Radar Cruise Control
(MRCC)
Judges the relative speed and distance to the car ahead, and works within a set
speed range to maintain a safe following distance, thus alleviating some of the
burden on the driver when driving on highways.
Forward Obstruction Warning
(FOW)
Detects vehicles in front and alerts the driver to an approaching risk of
collision early enough for the driver to brake or take evasive action.
Lane Departure
System (LDWS)
Detects lane markings on the road surface and warns drivers of imminent
unintentional lane departures.
Warning
Rear Vehicle Monitoring (RVM)
Detects cars in the blind spot on either side or approaching from behind
and alerts the driver to potential risks.
High-Beam Control System
(HBC)
Detects oncoming traffic and vehicles in front and automatically switches
headlights between high and low beam, improving visibility at night and
aiding hazard avoidance.
Adaptive Front-lighting System
(AFS)
Supports safe driving at night by turning the headlights based on the
degree of steering input and vehicle speed to maximize illumination and
visibility at curves and intersections.
Smart Brake Support (SBS)
Helps reduce the severity of a collision by automatically applying the brakes when
a risk of frontal collision is detected while driving at speeds of 15km/h or more.
Smart City Brake Support
(SCBS)
Automatically stops or reduces the speed of the car when there is a risk of
collision with the vehicle in front while travelling at speeds of between 4 and
30 km/h in order to help the driver to avoid or reduce the severity of a crash.
Acceleration
Control
Automatic Transmission
Avoids sudden acceleration by curbing engine power output and alerts the
driver if the accelerator pedal is pressed excessively while there is an
obstacle in front of the car.
*1 For a mass-produced passenger car engine in the 1.3-liter
class that use regular gasoline. (Mazda data as of August 2013)
Mazda’s next-generation clean diesel engine achieves
the world’s lowest*2 compression ratio (14.0:1) for a
mass-production diesel engine and complies with
global emission regulations without expensive NOx
aftertreatment systems, such as urea SCR and NOx
adsorption catalyst (LNT).
■SKYACTIV-Drive
■SKYACTIV - MT
KODO - Soul of Motion Design Theme
■SKYACTIV-CHASSIS
Over the years Mazda has often explored the idea of 'motion' to inspire its unique vehicle designs. The latest rendition of Mazda Design
expresses the power and beauty seen in the instantaneous movement of animals. This split-second movement is the ultimate form of
motion, filled with vitality and emotion; it is the essence of Mazda's new design language KODO – Soul of Motion. Through this KODO
design theme, Mazda is seeking deeper expressions of motion.
Mazda’s six-speed automatic transmission has a direct
feel and combines the best characteristics of each type
of transmission.
■SKYACTIV-BODY
A high-rigidity, lightweight body, that delivers
driving pleasure and the highest levels of
crash safety performance.
■i-ELOOP: brake energy regeneration system
Mazda In Brief 2013
Damage
Reduction Support
*2 Mazda data as of August 2013
Mazda’s new-generation manual transmission is
significantly smaller and lighter, and features a light
and crisp shift feel.
for
Pursuing the 'oneness between car and driver'
achieved in the MX-5, this lightweight chassis has
improved comfort and security, while at the
same time delivering Mazda's hallmark fun-to-drive feel.
Mazda’s unique brake energy regeneration system uses a capacitor to store electricity. Capacitors can
quickly store and release large volumes of electricity and show little deterioration, even with repeated
use. These characteristics allow i-ELOOP to efficiently convert kinetic energy into electricity when the
vehicle slows down. This electricity is then used to power the car’s electrical components. In practical
driving situations where vehicles accelerate and decelerate frequently, the system significantly
improves fuel economy.
23
Maximize the range of conditions in which
the driver can drive safely and comfortably
Table of i-ACTIVSENSE technologies
SKYACTIV TECHNOLOGY is a blanket term for Mazda’s innovative new-generation technologies developed under the company’s
long-term vision for technology development, Sustainable Zoom-Zoom. The name reflects Mazda’s desire to provide both driving
pleasure and outstanding environmental and safety performance in its vehicles. All technologies developed in line with the Building Block
Strategy fall under the umbrella of SKYACTIV TECHNOLOGY.
Mazda’s next-generation, highly efficient direct-injection
gasoline engine overcomes the problem of knocking
(abnormal combustion) to acheive the world’s highest
compression ratio.*1
Provide hazard alerts to help the
driver avoid dangers and recover
the safe operation of the vehicle
i-ACTIVSENSE is an umbrella term covering a series of advanced safety technologies, developed in line with Mazda Proactive Safety, which
make use of detection devices such as milliwave radars and cameras. They includes active safety technologies that support safe driving by
helping the driver to recognize potential hazards, and pre-crash safety technologies which helps to avert collisions or reduce their severity in
situations where they cannot be avoided. i-Activsense was introduced with the all-new Mazda6 (Atenza) in November 2012.
MAZDA SKYACTIV TECHNOLOGY
■SKYACTIV-G
Risk of accident rises
Risk of accident is low
(Safe operation of vehicle)
Step1 :
Battery Management Technology (Idling Stop
System ‘i-stop’)
†2 Hybrid vehicle with a battery that can be charged
with household power supply
Help avoid or reduce the severity
of an accident when the driver alone
cannot safely operate the vehicle
Accident becomes
unavoidable
Risk of Accident
Brake energy
regeneration
system
Base engines
(internal combustion engines)
● Introduction of hybrid technology
and idling stop technology
Plan to raise average fuel economy of
Mazda vehicles sold globally by
Average fuel economy for all cars
systems
Hybrids
Electric devices
†1 Brake energy
regeneration
system
Idling stop
【Improving Average Fuel Economy】
【Development of the Building-Block Strategy】
Electric
vehicles
Internal combustion
engines
Internal combustion
engines
Sales volume
Internal combustion
engines
Hybrids
Electric devices
Electric
vehicles
Help protect passengers and
pedestrians in the event of an accident
Accident
happens
【Anticipated Expansion in Adoption of Environmental Technologies (Through 2020)
Graphic representation of global market share of powertrain technologies】
Idling stop systems
■What Mazda’s safety technologies aim to provide
High
- Contributing as it Expands
In recent years, new electric devices have been introduced that have led to the development of
automobiles such as hybrids and electric vehicles. We have entered an era in which performance
delivered by the engine, transmission, body, chassis and other vehicle parts is being augmented
through their combination with electrical components. Nevertheless, it is forecast that internal
combustion engines will still account for a high percentage of automobile powertrains even as far
ahead as 2020. Consequently, Mazda is prioritizing improvement of the base technologies that are
responsible for the core performance of our cars while adopting a Building Block Strategy of
gradually introducing electric devices such as regenerative braking, hybrid and other systems. This
approach aims to effectively reduce total CO2 emissions with cars that offer a winning combination
of driving pleasure and excellent environmental and safety performance to all our customers,
without relying heavily on vehicles that are strictly dedicated to meeting environmental needs.
Hybrids
At Mazda, the research and development of safety technology is based upon the company’s safety philosophy, Mazda Proactive
Safety, which aims to minimize the risk of an accident by maximizing the range of conditions in which the driver can safely operate
the vehicle.
Electric Double
Layer Capacitor
From left to right; Mazda SHINARI, Mazda TAKERI, the all-new Mazda6 (Atenza)
Mazda In Brief 2013
24
Environment, Safety and Design
Sustainable Zoom-Zoom
Mazda Proactive Safety
- Long-Term Vision for Technology Development
In March 2007, Mazda announced the Sustainable Zoom-Zoom plan, detailing the company's long-term vision for technology
development. This vision commits us to make "cars that always excite, look inviting to drive, are fun to drive, and make you want to
drive them again," and to help achieve "an exciting, sustainable future for cars, people and the Earth." Based on this plan, we have
announced that by 2015 we intend to make a 30% improvement on the 2008 average fuel economy of Mazda vehicles sold worldwide.
Building Block Strategy
Idling stop
systems
Base engines
(internal combustion engines)
Base engines
(internal combustion engines)
2009
2015
2020
● Expanded use of electric device
technologies and increased
introduction of electric vehicles
approx.
30%
Average fuel economy
improvement ratio for
vehicles sold in Japan: Approx. 30%
2001
2008
2015(year)
● Stricter fuel economy standards globally
● Need for big boost in energy efficiency
● Expanded adoption of electric device technologies
†1 A system that converts a vehicle kinetic energy during deceleration into electricity for reuse
Idling stop
system
Regenerative
braking
Gasoline
hybrids
Hydrogen
hybrids
Plug-in
hybrids,†2
etc.
Step3 :
Motor Drive Technology
(Hybrid System)
Electric
vehicles
Step2 :
Brake energy regeneration system
■i-ACTIVSENSE
Driving Support
Improved Base Technologies (Powertrains,
Reduced Body Weight, etc.)
■SKYACTIV-D
Low
Hazard
Recognition Support
Collision Avoidance/
Mazda Radar Cruise Control
(MRCC)
Judges the relative speed and distance to the car ahead, and works within a set
speed range to maintain a safe following distance, thus alleviating some of the
burden on the driver when driving on highways.
Forward Obstruction Warning
(FOW)
Detects vehicles in front and alerts the driver to an approaching risk of
collision early enough for the driver to brake or take evasive action.
Lane Departure
System (LDWS)
Detects lane markings on the road surface and warns drivers of imminent
unintentional lane departures.
Warning
Rear Vehicle Monitoring (RVM)
Detects cars in the blind spot on either side or approaching from behind
and alerts the driver to potential risks.
High-Beam Control System
(HBC)
Detects oncoming traffic and vehicles in front and automatically switches
headlights between high and low beam, improving visibility at night and
aiding hazard avoidance.
Adaptive Front-lighting System
(AFS)
Supports safe driving at night by turning the headlights based on the
degree of steering input and vehicle speed to maximize illumination and
visibility at curves and intersections.
Smart Brake Support (SBS)
Helps reduce the severity of a collision by automatically applying the brakes when
a risk of frontal collision is detected while driving at speeds of 15km/h or more.
Smart City Brake Support
(SCBS)
Automatically stops or reduces the speed of the car when there is a risk of
collision with the vehicle in front while travelling at speeds of between 4 and
30 km/h in order to help the driver to avoid or reduce the severity of a crash.
Acceleration
Control
Automatic Transmission
Avoids sudden acceleration by curbing engine power output and alerts the
driver if the accelerator pedal is pressed excessively while there is an
obstacle in front of the car.
*1 For a mass-produced passenger car engine in the 1.3-liter
class that use regular gasoline. (Mazda data as of August 2013)
Mazda’s next-generation clean diesel engine achieves
the world’s lowest*2 compression ratio (14.0:1) for a
mass-production diesel engine and complies with
global emission regulations without expensive NOx
aftertreatment systems, such as urea SCR and NOx
adsorption catalyst (LNT).
■SKYACTIV-Drive
■SKYACTIV - MT
KODO - Soul of Motion Design Theme
■SKYACTIV-CHASSIS
Over the years Mazda has often explored the idea of 'motion' to inspire its unique vehicle designs. The latest rendition of Mazda Design
expresses the power and beauty seen in the instantaneous movement of animals. This split-second movement is the ultimate form of
motion, filled with vitality and emotion; it is the essence of Mazda's new design language KODO – Soul of Motion. Through this KODO
design theme, Mazda is seeking deeper expressions of motion.
Mazda’s six-speed automatic transmission has a direct
feel and combines the best characteristics of each type
of transmission.
■SKYACTIV-BODY
A high-rigidity, lightweight body, that delivers
driving pleasure and the highest levels of
crash safety performance.
■i-ELOOP: brake energy regeneration system
Mazda In Brief 2013
Damage
Reduction Support
*2 Mazda data as of August 2013
Mazda’s new-generation manual transmission is
significantly smaller and lighter, and features a light
and crisp shift feel.
for
Pursuing the 'oneness between car and driver'
achieved in the MX-5, this lightweight chassis has
improved comfort and security, while at the
same time delivering Mazda's hallmark fun-to-drive feel.
Mazda’s unique brake energy regeneration system uses a capacitor to store electricity. Capacitors can
quickly store and release large volumes of electricity and show little deterioration, even with repeated
use. These characteristics allow i-ELOOP to efficiently convert kinetic energy into electricity when the
vehicle slows down. This electricity is then used to power the car’s electrical components. In practical
driving situations where vehicles accelerate and decelerate frequently, the system significantly
improves fuel economy.
23
Maximize the range of conditions in which
the driver can drive safely and comfortably
Table of i-ACTIVSENSE technologies
SKYACTIV TECHNOLOGY is a blanket term for Mazda’s innovative new-generation technologies developed under the company’s
long-term vision for technology development, Sustainable Zoom-Zoom. The name reflects Mazda’s desire to provide both driving
pleasure and outstanding environmental and safety performance in its vehicles. All technologies developed in line with the Building Block
Strategy fall under the umbrella of SKYACTIV TECHNOLOGY.
Mazda’s next-generation, highly efficient direct-injection
gasoline engine overcomes the problem of knocking
(abnormal combustion) to acheive the world’s highest
compression ratio.*1
Provide hazard alerts to help the
driver avoid dangers and recover
the safe operation of the vehicle
i-ACTIVSENSE is an umbrella term covering a series of advanced safety technologies, developed in line with Mazda Proactive Safety, which
make use of detection devices such as milliwave radars and cameras. They includes active safety technologies that support safe driving by
helping the driver to recognize potential hazards, and pre-crash safety technologies which helps to avert collisions or reduce their severity in
situations where they cannot be avoided. i-Activsense was introduced with the all-new Mazda6 (Atenza) in November 2012.
MAZDA SKYACTIV TECHNOLOGY
■SKYACTIV-G
Risk of accident rises
Risk of accident is low
(Safe operation of vehicle)
Step1 :
Battery Management Technology (Idling Stop
System ‘i-stop’)
†2 Hybrid vehicle with a battery that can be charged
with household power supply
Help avoid or reduce the severity
of an accident when the driver alone
cannot safely operate the vehicle
Accident becomes
unavoidable
Risk of Accident
Brake energy
regeneration
system
Base engines
(internal combustion engines)
● Introduction of hybrid technology
and idling stop technology
Plan to raise average fuel economy of
Mazda vehicles sold globally by
Average fuel economy for all cars
systems
Hybrids
Electric devices
†1 Brake energy
regeneration
system
Idling stop
【Improving Average Fuel Economy】
【Development of the Building-Block Strategy】
Electric
vehicles
Internal combustion
engines
Internal combustion
engines
Sales volume
Internal combustion
engines
Hybrids
Electric devices
Electric
vehicles
Help protect passengers and
pedestrians in the event of an accident
Accident
happens
【Anticipated Expansion in Adoption of Environmental Technologies (Through 2020)
Graphic representation of global market share of powertrain technologies】
Idling stop systems
■What Mazda’s safety technologies aim to provide
High
- Contributing as it Expands
In recent years, new electric devices have been introduced that have led to the development of
automobiles such as hybrids and electric vehicles. We have entered an era in which performance
delivered by the engine, transmission, body, chassis and other vehicle parts is being augmented
through their combination with electrical components. Nevertheless, it is forecast that internal
combustion engines will still account for a high percentage of automobile powertrains even as far
ahead as 2020. Consequently, Mazda is prioritizing improvement of the base technologies that are
responsible for the core performance of our cars while adopting a Building Block Strategy of
gradually introducing electric devices such as regenerative braking, hybrid and other systems. This
approach aims to effectively reduce total CO2 emissions with cars that offer a winning combination
of driving pleasure and excellent environmental and safety performance to all our customers,
without relying heavily on vehicles that are strictly dedicated to meeting environmental needs.
Hybrids
At Mazda, the research and development of safety technology is based upon the company’s safety philosophy, Mazda Proactive
Safety, which aims to minimize the risk of an accident by maximizing the range of conditions in which the driver can safely operate
the vehicle.
Electric Double
Layer Capacitor
From left to right; Mazda SHINARI, Mazda TAKERI, the all-new Mazda6 (Atenza)
Mazda In Brief 2013
24
History
_ 2002
1920 _
Corporate
1920
January Toyo Cork Kogyo Co. Ltd. is founded in Hiroshima, Japan. Shinpachi
Kaizuka becomes president.
1921
March Jujiro Matsuda becomes president.
1927 September Company becomes Toyo Kogyo Co., Ltd.
1929
1931
1932
1935
1945
April Begins manufacturing Toyo machine tools.
ー Starts export of 3-wheeled trucks to Dalian, Mukden, Tsingtao, China.
August Loans part of headquarters' building to Hiroshima prefecture and all
August Restarts 3-wheeled truck exports (India).
1962
1963
March Cumulative production reaches 1 million vehicles.
1979
January Technical cooperation begins with Perkins Services N.V. (U.K.) on
diesel engines.
1981
1983
1984
1967
October Establishes the Mazda Foundation.
1985
1969
April Begins full-scale exports of rotary engine vehicles.
1970
April Exports to the U.S. begin.
1972
February Establishes Mazda Motor of America (MMA).
1996
September Closes Ujina Plant No.2 (until May 2004).
2002
Commences production of MZR engines.
June Inaugurates its new brand symbol, the Mazda M.
March Opens company day-care center.
October North American operations are streamlined (MNAO commences
April Introduces new brand message ‘Zoom-Zoom.’
operations).
May Enhances corporate governance by taking measures such as the
November James E. Miller is appointed president.
introduction of an executive officer system.
December Establishes Ethics Committee.
1998
June Lewis Booth becomes president.
January Changes corporate symbol.
August Sells auto leasing business to SB Auto Leasing Company.
March Consolidates European business (MME commences operations).
April Establishes Mazda Eunos and Mazda Autozam dealership channels.
September Transfers business in subsidiary Mazda Earth Technologies Co., Ltd.
April Formulates Product Philosophy.
June Tokyo Branch renamed Tokyo Head Office.
to Sandvik Tamrock Japan Co., Ltd.
May AAT starts production.
May Completes the European R&D Representative Office (MRE) in
December Mazda establishes Management Advisory Committee to further
enhance corporate governance.
August Establishes Mazda Motor Logistics Europe N.V. (MLE).
Germany.
January Cumulative production volume at Hofu Plant reaches 5 million units.
Completes Nakasatsunai Proving Ground in Hokkaido.
Henry D.G. Wallace becomes president.
CA. (U.S.).
1990
bumpers.
mark in the ISO 9000 series, first among Japanese automakers.
1997
January Mazda expands use of recycled materials made from end-of-life
February Introduces the ‘build-to-order’ system, a first in Japan.
Eunos dealerships integrated into Mazda Anfini or Mazda dealerships.
Reaches an OEM agreement for micro-mini vehicles with Suzuki
Motors Co., Ltd.
1989
November Announces mid-term plan, "Millennium Plan".
2001
April Anfini dealerships renamed Mazda Anfini.
June Mazda acquires ISO 9001 certification, the highest attainable quality
June Mazda opens a new research center in Yokohama, Japan.
October Completes Mazda Training Center in Taibi.
December Cumulative production reaches 5 million units.
(Thailand) Co., Ltd. (AAT). (Actual
operations start in February 1996)
December Norimasa Furuta becomes president.
May Completes the Mazda Research and Development Center in Irvine,
April Cumulative production in Japan reaches 30 million units.
November Establishes AutoAlliance
December Mazda R&D Center in Ann Arbor is completed.
1988
Establishes brand DNA common to all passenger cars.
August AAT-produced pickup trucks reach 100,000 units.
makers.
April Cumulative production of Mazda rotary-engine vehicles reaches 1.5
April Cumulative production reaches 20 million units in Japan.
management certification.
July Introduces a website for the media.
1994 November Mazda acquires the ISO 9002 certificate, first among Japanese auto
million units.
1987
fuel cell vehicles.
Environmental Voluntary Plan)".
1995
April Mazda participates in a government supported joint project to test run
June All Mazda plants in Japan acquire ISO 14001 environmental
March Formulates "Environment-Related Activity Promotion Plan (Mazda
May Cumulative production at AAI in the US reaches 1 million units.
March Establishes Mazda Motor Corporation Beijing Representative Office.
1986
November Kouhei Matsuda becomes president.
1971
1993
January Establishes Mazda Motor Manufacturing (USA) Corporation (MMUC),
later called AutoAlliance International (AAI).
April Establishes sales company in Australia.
July Establishes sales company in Canada.
May Company is renamed Mazda Motor Corporation.
December Mark Fields becomes president.
2000
September Starts local production in China.
November Kenichi Yamamoto becomes president.
March Full-scale exports to the European market starts.
1968
April Begins local production in Colombia (establishes CCA).
September Entire Hofu Plant obtains environmental ISO certification.
February Full-scale production starts in Hofu Plant No.2.
April The ‘Mazda Global Environmental Charter’ is adopted.
June Cumulative production at AAI reaches 2 million units.
Mazda reaches an agreement with Mitsubishi to supply small
commercial vehicles to Mitsubishi.
December Yoshihiro Wada becomes president.
1992
December Starts operations at Hofu transmission plant (Nakanoseki area).
Establishes Autorama (begins to supply products from October 1982).
1999
November Establishes Anfini sales channel (formerly Mazda Auto) in Japan.
1982 September Production begins at the Hofu Plant (Nishinoura district).
May Completes Miyoshi Proving Ground.
1966 November Completes new passenger car plant (Ujina) in Hiroshima.
June Cumulative production reaches 10 million units.
June Mazda 787B No.55 wins the Le Mans 24-Hour endurance race, claiming
the first victory for a Japanese automobile and the rotary engine.
November Enters into a capital tie-up with Ford Motor Company.
June Begins local assembly in South Africa.
1965
1991
1978 November Cumulative production reaches 1 million units for rotary-engine cars.
July Enters into technical cooperation with NSU/ Wankel on rotary engines.
January Begins local assembly in South Korea.
May Completes Miyoshi diesel engine plant.
January Begins local production in Thailand.
1977 December Yoshiki Yamasaki becomes president.
October Begins production of rock drills and gauge blocks.
1951 December Tsuneji Matsuda becomes president.
1961
1975
October Starts 3-wheeled truck "Mazda-go" production.
functions of the prefecture office are transferred there (until July '46).
1949
1974
September Hofu Nishinoura plant acquires ISO 14001 certification.
December Cumulative production reaches 25 million units.
December AAT commences exports.
Product
1931
October
Starts sales of Mazda's first automobile, the 3-wheeled truck,
Mazda-go.
1950
June
Introduces first small 4-wheeled truck, Mazda CA.
1958
April
Introduces small 4-wheeled truck "Romper" (later known as D-series
(Mazda Kraft), E-series (Titan)).
1960
May
1961
February
1962
February
1963
August
Introduces Mazda R360 Coupe, first 2-door passenger car for the
company.
1970
May Introduces Mazda Capella (RX-2).
1972
1975
June Introduces micro-mini, Shante.
1978
Introduces Mazda B-series 1500 compact pickup (later renamed Proceed).
1980
December 4th Generation Capella (Telstar) wins Japan Car of the Year award.
June Introduces Mazda Bongo Brawny van and wagon series (E-series).
1964
October
Introduces Familia Sedan.
1986
1965
May
Introduces Light bus (later known as Parkway).
1987
January Introduces Mazda Etude.
1966
May
Introduces Mazda Bongo.
1988
October Introduces Persona.
Introduces Mazda Luce.
1989
1969
April
October
1992
1998
Introduces "Carol" (Suzuki OEM) (4th generation).
1999
Introduces Mazda Premacy.
2000
May Introduces Autozam Clef.
October Introduces Titan Dash.
Introduces 4-wheeled light truck, Porter Cab.
November Introduces Tribute.
January Electric-powered vehicles based on the Mazda MX-5 are developed.
April Develops Miller-cycle engine.
2001
October Introduces Eunos 800 (Xedos9).
1994
February Mazda develops a compressed natural gas-powered truck (Titan
base).
September Introduces Mazda AZ-Wagon (Suzuki OEM).
Introduces Mazda Familia Van (Nissan OEM).
February Develops a new fuel-cell electric vehicle, Premacy FC-EV. First test
run on public roads in Japan.
September Introduces Mazda Lantis (323F).
Introduces mid-size truck, Boxer.
July Mazda Roadster is recognized as the world's top selling lightweight
open-top two-seater sports car model by the Guinness World Records
(565,779 production units).
November Develops a passenger car with a natural gas engine.
November Introduces Eunos 100 and Eunos 300.
March Introduces Mazda Laputa (Suzuki OEM).
April Develops aldehyde remover, "Life Breath".
October Introduces Autozam AZ-1.
1993
May Introduces Mazda Bongo EV, electric vehicle.
October Introduces "AZ-Offroad" (Suzuki OEM).
January Introduces MX-6.
March Introduces Anfini MS-8.
June Introduces Mazda Scrum (Suzuki OEM).
September Introduces Eunos Roadster (MX-5).
October Mazda Demio receives "RJC New Car of the Year" award.
February Introduces Eunos 500 (Xedos 6).
February Introduces Festiva.
August Introduces Mazda Demio.
1997 December Mazda develops the Mazda Demio FCEV, fuel-cell electric vehicle.
Introduces Mazda Cronos.
November Introduces Anfini MS-6 and Anfini MS-9.
February Introduces Mazda Proceed Levante.
June Introduces Mazda Bongo Friendee.
1996
Motor Show.
Year."
1983
Introduces Mazda Cosmo Sport (110S), first rotary engine vehicle for
the company.
October HR-X hydrogen rotary engine concept car is shown at the Tokyo
December 5th generation Mazda Familia (GLC/323) wins "Japan Car of the
1982
1995
May Introduces Mazda Sentia (929).
June Introduces Eunos Presso and Autozam AZ-3.
March Introduces Mazda Savanna RX-7 (RX-7).
Introduces Familia 800 Van.
May
1991
March Introduces Road Pacer.
October
1967
September Introduces Autozam Revue (121).
October Introduces Mazda Cosmo.
Introduces 4-wheeled light truck B360 (later known as Porter).
January Introduces Mazda MPV.
April Introduces Eunos Cosmo.
Introduces Mazda Savanna (RX-3).
Introduces Mazda Carol 600, first 4-door passenger car for the
company.
August
1990
1971 September Introduces the Grand Famila.
December Develops high-strength plastic technology for new module carriers.
2002
February Introduces Mazda Spiano (Suzuki OEM).
May Introduces Mazda Atenza (Mazda6).
July Minimizes environmental impact with semi-dry machining process.
Develops world's first environmentally friendly painting technology.
November Mazda Atenza wins "RJC New Car of the Year" award.
December Begins public road trials of Advanced Safety Vehicle (ASV).
25
Mazda In Brief 2013
Mazda In Brief 2013
26
History
_ 2002
1920 _
Corporate
1920
January Toyo Cork Kogyo Co. Ltd. is founded in Hiroshima, Japan. Shinpachi
Kaizuka becomes president.
1921
March Jujiro Matsuda becomes president.
1927 September Company becomes Toyo Kogyo Co., Ltd.
1929
1931
1932
1935
1945
April Begins manufacturing Toyo machine tools.
ー Starts export of 3-wheeled trucks to Dalian, Mukden, Tsingtao, China.
August Loans part of headquarters' building to Hiroshima prefecture and all
August Restarts 3-wheeled truck exports (India).
1962
1963
March Cumulative production reaches 1 million vehicles.
1979
January Technical cooperation begins with Perkins Services N.V. (U.K.) on
diesel engines.
1981
1983
1984
1967
October Establishes the Mazda Foundation.
1985
1969
April Begins full-scale exports of rotary engine vehicles.
1970
April Exports to the U.S. begin.
1972
February Establishes Mazda Motor of America (MMA).
1996
September Closes Ujina Plant No.2 (until May 2004).
2002
Commences production of MZR engines.
June Inaugurates its new brand symbol, the Mazda M.
March Opens company day-care center.
October North American operations are streamlined (MNAO commences
April Introduces new brand message ‘Zoom-Zoom.’
operations).
May Enhances corporate governance by taking measures such as the
November James E. Miller is appointed president.
introduction of an executive officer system.
December Establishes Ethics Committee.
1998
June Lewis Booth becomes president.
January Changes corporate symbol.
August Sells auto leasing business to SB Auto Leasing Company.
March Consolidates European business (MME commences operations).
April Establishes Mazda Eunos and Mazda Autozam dealership channels.
September Transfers business in subsidiary Mazda Earth Technologies Co., Ltd.
April Formulates Product Philosophy.
June Tokyo Branch renamed Tokyo Head Office.
to Sandvik Tamrock Japan Co., Ltd.
May AAT starts production.
May Completes the European R&D Representative Office (MRE) in
December Mazda establishes Management Advisory Committee to further
enhance corporate governance.
August Establishes Mazda Motor Logistics Europe N.V. (MLE).
Germany.
January Cumulative production volume at Hofu Plant reaches 5 million units.
Completes Nakasatsunai Proving Ground in Hokkaido.
Henry D.G. Wallace becomes president.
CA. (U.S.).
1990
bumpers.
mark in the ISO 9000 series, first among Japanese automakers.
1997
January Mazda expands use of recycled materials made from end-of-life
February Introduces the ‘build-to-order’ system, a first in Japan.
Eunos dealerships integrated into Mazda Anfini or Mazda dealerships.
Reaches an OEM agreement for micro-mini vehicles with Suzuki
Motors Co., Ltd.
1989
November Announces mid-term plan, "Millennium Plan".
2001
April Anfini dealerships renamed Mazda Anfini.
June Mazda acquires ISO 9001 certification, the highest attainable quality
June Mazda opens a new research center in Yokohama, Japan.
October Completes Mazda Training Center in Taibi.
December Cumulative production reaches 5 million units.
(Thailand) Co., Ltd. (AAT). (Actual
operations start in February 1996)
December Norimasa Furuta becomes president.
May Completes the Mazda Research and Development Center in Irvine,
April Cumulative production in Japan reaches 30 million units.
November Establishes AutoAlliance
December Mazda R&D Center in Ann Arbor is completed.
1988
Establishes brand DNA common to all passenger cars.
August AAT-produced pickup trucks reach 100,000 units.
makers.
April Cumulative production of Mazda rotary-engine vehicles reaches 1.5
April Cumulative production reaches 20 million units in Japan.
management certification.
July Introduces a website for the media.
1994 November Mazda acquires the ISO 9002 certificate, first among Japanese auto
million units.
1987
fuel cell vehicles.
Environmental Voluntary Plan)".
1995
April Mazda participates in a government supported joint project to test run
June All Mazda plants in Japan acquire ISO 14001 environmental
March Formulates "Environment-Related Activity Promotion Plan (Mazda
May Cumulative production at AAI in the US reaches 1 million units.
March Establishes Mazda Motor Corporation Beijing Representative Office.
1986
November Kouhei Matsuda becomes president.
1971
1993
January Establishes Mazda Motor Manufacturing (USA) Corporation (MMUC),
later called AutoAlliance International (AAI).
April Establishes sales company in Australia.
July Establishes sales company in Canada.
May Company is renamed Mazda Motor Corporation.
December Mark Fields becomes president.
2000
September Starts local production in China.
November Kenichi Yamamoto becomes president.
March Full-scale exports to the European market starts.
1968
April Begins local production in Colombia (establishes CCA).
September Entire Hofu Plant obtains environmental ISO certification.
February Full-scale production starts in Hofu Plant No.2.
April The ‘Mazda Global Environmental Charter’ is adopted.
June Cumulative production at AAI reaches 2 million units.
Mazda reaches an agreement with Mitsubishi to supply small
commercial vehicles to Mitsubishi.
December Yoshihiro Wada becomes president.
1992
December Starts operations at Hofu transmission plant (Nakanoseki area).
Establishes Autorama (begins to supply products from October 1982).
1999
November Establishes Anfini sales channel (formerly Mazda Auto) in Japan.
1982 September Production begins at the Hofu Plant (Nishinoura district).
May Completes Miyoshi Proving Ground.
1966 November Completes new passenger car plant (Ujina) in Hiroshima.
June Cumulative production reaches 10 million units.
June Mazda 787B No.55 wins the Le Mans 24-Hour endurance race, claiming
the first victory for a Japanese automobile and the rotary engine.
November Enters into a capital tie-up with Ford Motor Company.
June Begins local assembly in South Africa.
1965
1991
1978 November Cumulative production reaches 1 million units for rotary-engine cars.
July Enters into technical cooperation with NSU/ Wankel on rotary engines.
January Begins local assembly in South Korea.
May Completes Miyoshi diesel engine plant.
January Begins local production in Thailand.
1977 December Yoshiki Yamasaki becomes president.
October Begins production of rock drills and gauge blocks.
1951 December Tsuneji Matsuda becomes president.
1961
1975
October Starts 3-wheeled truck "Mazda-go" production.
functions of the prefecture office are transferred there (until July '46).
1949
1974
September Hofu Nishinoura plant acquires ISO 14001 certification.
December Cumulative production reaches 25 million units.
December AAT commences exports.
Product
1931
October
Starts sales of Mazda's first automobile, the 3-wheeled truck,
Mazda-go.
1950
June
Introduces first small 4-wheeled truck, Mazda CA.
1958
April
Introduces small 4-wheeled truck "Romper" (later known as D-series
(Mazda Kraft), E-series (Titan)).
1960
May
1961
February
1962
February
1963
August
Introduces Mazda R360 Coupe, first 2-door passenger car for the
company.
1970
May Introduces Mazda Capella (RX-2).
1972
1975
June Introduces micro-mini, Shante.
1978
Introduces Mazda B-series 1500 compact pickup (later renamed Proceed).
1980
December 4th Generation Capella (Telstar) wins Japan Car of the Year award.
June Introduces Mazda Bongo Brawny van and wagon series (E-series).
1964
October
Introduces Familia Sedan.
1986
1965
May
Introduces Light bus (later known as Parkway).
1987
January Introduces Mazda Etude.
1966
May
Introduces Mazda Bongo.
1988
October Introduces Persona.
Introduces Mazda Luce.
1989
1969
April
October
1992
1998
Introduces "Carol" (Suzuki OEM) (4th generation).
1999
Introduces Mazda Premacy.
2000
May Introduces Autozam Clef.
October Introduces Titan Dash.
Introduces 4-wheeled light truck, Porter Cab.
November Introduces Tribute.
January Electric-powered vehicles based on the Mazda MX-5 are developed.
April Develops Miller-cycle engine.
2001
October Introduces Eunos 800 (Xedos9).
1994
February Mazda develops a compressed natural gas-powered truck (Titan
base).
September Introduces Mazda AZ-Wagon (Suzuki OEM).
Introduces Mazda Familia Van (Nissan OEM).
February Develops a new fuel-cell electric vehicle, Premacy FC-EV. First test
run on public roads in Japan.
September Introduces Mazda Lantis (323F).
Introduces mid-size truck, Boxer.
July Mazda Roadster is recognized as the world's top selling lightweight
open-top two-seater sports car model by the Guinness World Records
(565,779 production units).
November Develops a passenger car with a natural gas engine.
November Introduces Eunos 100 and Eunos 300.
March Introduces Mazda Laputa (Suzuki OEM).
April Develops aldehyde remover, "Life Breath".
October Introduces Autozam AZ-1.
1993
May Introduces Mazda Bongo EV, electric vehicle.
October Introduces "AZ-Offroad" (Suzuki OEM).
January Introduces MX-6.
March Introduces Anfini MS-8.
June Introduces Mazda Scrum (Suzuki OEM).
September Introduces Eunos Roadster (MX-5).
October Mazda Demio receives "RJC New Car of the Year" award.
February Introduces Eunos 500 (Xedos 6).
February Introduces Festiva.
August Introduces Mazda Demio.
1997 December Mazda develops the Mazda Demio FCEV, fuel-cell electric vehicle.
Introduces Mazda Cronos.
November Introduces Anfini MS-6 and Anfini MS-9.
February Introduces Mazda Proceed Levante.
June Introduces Mazda Bongo Friendee.
1996
Motor Show.
Year."
1983
Introduces Mazda Cosmo Sport (110S), first rotary engine vehicle for
the company.
October HR-X hydrogen rotary engine concept car is shown at the Tokyo
December 5th generation Mazda Familia (GLC/323) wins "Japan Car of the
1982
1995
May Introduces Mazda Sentia (929).
June Introduces Eunos Presso and Autozam AZ-3.
March Introduces Mazda Savanna RX-7 (RX-7).
Introduces Familia 800 Van.
May
1991
March Introduces Road Pacer.
October
1967
September Introduces Autozam Revue (121).
October Introduces Mazda Cosmo.
Introduces 4-wheeled light truck B360 (later known as Porter).
January Introduces Mazda MPV.
April Introduces Eunos Cosmo.
Introduces Mazda Savanna (RX-3).
Introduces Mazda Carol 600, first 4-door passenger car for the
company.
August
1990
1971 September Introduces the Grand Famila.
December Develops high-strength plastic technology for new module carriers.
2002
February Introduces Mazda Spiano (Suzuki OEM).
May Introduces Mazda Atenza (Mazda6).
July Minimizes environmental impact with semi-dry machining process.
Develops world's first environmentally friendly painting technology.
November Mazda Atenza wins "RJC New Car of the Year" award.
December Begins public road trials of Advanced Safety Vehicle (ASV).
25
Mazda In Brief 2013
Mazda In Brief 2013
26
History
2003 _
_ 2012
Corporate
2003
January Begins production of RENESIS rotary engine.
2006
September Transfers all shares in Mazda Car Rental Corporation.
Celebrating Mazda's 85th anniversary, the newly-renovated Mazda
Museum opens.
Global Environmental Charter
Environmental Committee strengthened.
revised
and
2010
August Establishes sales company, Mazda South East Asia, Ltd., in
plant in Mexico.
2013
January Signed Agreement with Fiat to produce a new Alfa Romeo
September Joins Hiroshima Moritsukuri Forum. Begins forest conservation
activities in the loacl communigy through Mazda no Mori (Mazda
Forest).
October Changan Ford Mazda Automobile Nanjing Plant commences
Thailand.
November Reached agreement with Toyota to produce Toyota vehicles at new
"Science Waku-Waku project" wins the 2010 Ministry of Education,
Culture, Sports, Science and Technology award.
Mazda Enhances Green Distribution System Between Hiroshima
and the Tokai District.
Ltd. founded.
Mazda and Malaysia’s Bermaz establish joint venture company
Mazda Malaysia.
March Agrees to hybrid system technology license with Toyota Motor
Corporation.
Achieves mixed production of V6 and in-line four-cylinder engines.
June Mazda Motor (Shanghai) Business Management & Consulting Co.,
in partnership with Sollers.
April A joint program by Mazda Foundation and Hiroshima University,
AAT celebrates 1 million units of production.
Mazda
engines to 800,000 units per annum.
September Established Mazda SOLLERS, a local production company in Russia
July Inaugurates new passenger car plant at AutoAlliance Thailand (AAT).
July Marks 40 million units of cumulative vehicle production in Japan.
Operation of Ujina Plant No.1 paint line recommences.
March Opens training centers in Beijing, Shanghai and Shenzhen.
Sales Co. Ltd (FMSC).
Automobile Co., Ltd. (Nanjing).
Celebrates the 40th anniversary of the Rotary Engine vehicle.
July Increases production capacity of SKYACTIV-G and SKYACTIV-D
April Increases capital investment from 25% to 40% in FAW Mazda Motor
May Receives certification of the Japanese Government's Kurumin mark.
with the Hiroshima University Graduate School Engineering
Research Dept.
of new open-top two-seater sports car.
names the stadium "Mazda Zoom-Zoom Stadium Hiroshima."
2009
January Completes new wing of the Mazda Hospital (in-patient ward).
May Begins discussions with Fiat regarding development and production
December Obtains naming rights for the new Hiroshima baseball stadium and
April Starts engine mass production at the Changan Ford Mazda
April Commences an advanced automobile technology research project
2012
November Takashi Yamanouchi becomes president.
March Announces new "Mazda Advancement Plan" mid-term business
Sets long-term vision for technology development: "Sustainable
Zoom-Zoom."
February Hydrogen fueling station opens.
May Mazda
October Mazda Museum welcomes 1 millionth visitor.
plan.
December Ujina Plant No.1 fire.
Local assembly of Mazda2 begins at Vina Mazda’s new plant in
Vietnam.
September Commences vehicle transport on the Trans-Siberian Railroad.
October Renews Mazda official websites.
2007
mark start of construction of the new plant in Mexico.
July Establishes Mazda Parts Co., Ltd. in Japan.
marks 3 millionth vehicle produced at AutoAlliance
International.
May Commences operations at retooled Ujina Plant No.2.
Implements outside director system.
October Mazda and Sumitomo Corporation hold groundbreaking ceremony to
Announces plan to improve vehicle fuel economy 30% by 2015.
September Mazda6
production system.
in Brazil with Sumitomo.
identity.
July The car-carrying vessel, Cougar Ace, becomes stricken at sea.
expands cross-channel offerings of registered vehicles.
April Ends production at the Hiroshima plant's F Plant to strengthen its
agreement.
June Establishes vehicle production facility in Mexico and sales company
June Launches new Global Visual Identity to express the company's brand
May Holds opening ceremony for Mine Proving Ground.
January Nissan and Mazda agree on new OEM contract with Nissan.
February Mazda and Hiroshima University sign comprehensive cooperation
among Japanese distributors.
million units.
February Starts sales of micro-mini vehicles in all dealership networks and
2011
Forms strategic alliance in auto financing business in Japan.
April Launches the environment management system 'Eco-action 21'
April Mazda Autozam sales channel in Japan cumulative sales reach 1
August Hisakazu Imaki becomes president.
February Receives Japan's first Human Rights Merit Award.
March
plant in Chongqing.
July Mazda and Isuzu agree on OEM supply of Isuzu small truck.
2005
2008
February Starts production of Mazda3 at Changan Ford Mazda Automobile
Starts production of the Mazda2 in Europe at the Ford Valencia plant
(ends June 2007).
2004
January Mazda and Mitsubishi Corporation establish new energy supply
company for Japan operations.
Starts production of Mazda6 at FAW Car Company in China.
production of the new Mazda2.
Opens China Engineering Support Center.
Product
2003
February Mazda introduces a world first aluminum joining technology using
2006
friction heat.
(RX-8 Hydrogen RE).
April Mazda develops an impact-absorbing hood.
parts with Hiroshima area partners.
November Mazda MPV 2.3L DISI turbo engine vehicle wins the Chairperson's
where the particulate matter is reduced by over 75% compared to
the current model.
Award of the Eco-Products Awards Steering Committee.
December Introduces Mazda CX-7 to the Japanese market.
June Mazda's RENESIS engine wins "International Engine of the Year"
2007
September Mazda develops a new paint stripping technology for recycling
for vehicle interior.
October Develops world-first catalyst material structure for autos using
October Introduces Mazda Axela (Mazda3).
November 3rd generation Mazda Demio wins "RJC Car of the Year" award.
Mazda RX-8 wins "RJC Car of the Year" award.
Participates in Norwegian National Project, HyNor, by providing
hydrogen cars to Norway from summer 2008.
December Mazda6 named Car of the Year in China.
2004
May Mazda's RENESIS wins 2.5-3.0 liter category of International Engine
of the Year for second year running.
June Introduces Mazda Verisa
October Starts public road testing of the RX-8 Hydrogen RE vehicle.
November Mazda's Three Layer Wet Paint technologies wins the Minister of
Environment Award for prevention of global warming.
2005
March Bumper-to-bumper recycling technology is introduced to produce
new bumpers for the RX-8.
April Mazda resumes Ujina Plant No.1 paint shop operations with the new
state-of-the-art Three Layer Wet Paint system installed.
June Develops world's first steel-to-aluminum friction spot welding
technology.
July Mazda adopts a more eco-friendly painting process, further reducing
the environmental burden during the painting process.
November 3rd generation Mazda Roadster wins "Japan Car of the Year".
2008
2011
March Develops
world-first automated
end-of-life vehicle bumpers.
recycling
technology
January Mazda CX-9 wins North American Truck of the Year award.
Conducts ITS test on public roads as part of a Hiroshima prefecture
industry-academic-government group.
May Mazda3/Axela global production reaches 3 million units.
for
June Launches Demio with highly-efficient direct-injection SKYACTIV-G
1.3 gasoline engine.
Becomes first Japanese automaker to develop a urea SCR
system for cars.
September Launches second SKYACTIV model in Japan, Axela (Mazda3).
November Launches final special edition of the RX-8; Mazda RX-8 SPIRIT R.
New engine SKYACTIV-G 1.3 wins RJC Technology of the Year
Award.
June Succeeds in developing world's lowest environmental impact
water-based paint system, "Aqua-tech", and launches it in Ujina
Plant No.1.
Develops brake energy regeneration system for a passenger car
that uses a capacitor.
2012
full range of SKYACTIV technologies and advanced safety
technology, Smart City Brake Support.
Provides Demios as the base architecture for the electric vehicle
test project, "Tsukuba Environmental Style Test Project".
June Launches Mazda Flairwagon micro-mini, an OEM vehicle from
Suzuki.
2010 September Announces new design theme "KODO - Soul of Motion".
October Begins leasing the Demio EV (electric vehicle).
October Announces next-generation SKYACTIV TECHNOLOGY.
November The Mazda CX-5 with SKYACTIV-D 2.2 wins Car Technology of
the Year award from Japan Automotive Hall of Fame.
Launch of 3rd generation Atenza (Mazda6) featuring advanced
safety technology, i-ACTIVSENSE.
March 3rd generation Mazda2 wins World Car of the Year award.
Starts public test driving of the Advanced Safety Vehicle, "ASV".
industry-academia-government
non-food-based bioplastics by 2013.
collaboration
February Launches Mazda CX-5, a new crossover SUV which adopts the
Mazda Axela and Mazda Biante with i-stop win Eco-Products
Award in Japan.
Realizes Japan first rear vehicle monitoring system.
June Starts
February Builds 900,000th Roadster/MX-5, applies to Guinness World
Records to update record for best-selling two-seat sports car.
November Mazda i-stop wins RJC Technology of the Year award.
single-nanotechnology.
November RENESIS rotary engine named "RJC Technology of the Year".
January Cuts precious metal usage 70% with new single-nanocatalyst.
Begins commercial leasing of world's first hybrid rotary hydrogen
vehicle, Premacy Hydrogen RE Hybrid.
June Participates in ITS public road trials in Hiroshima.
September Develops world's first biofabric made with 100% plant-derived fiber
bumpers which removes 99.9% of paint to produce high quality
material for new bumpers.
2009
February Participates in 'ITS-Safety 2010' combined road trials.
May Mazda develops high-strength heat-resistant bioplastic for interior
May Develops an emissions reduction technology for diesel engines
award.
February Begins commercial leasing of world's first rotary hydrogen vehicle
to
realize
Gains government approval to begin public road tests in Japan for the
Mazda Premacy Hydrogen RE Hybrid.
Mazda CX-5 wins the 2012-2013 Car of the Year Japan.
2013
January Launched upgraded Premacy
May Launched upgraded Biante
July Introduces new Mazda Biante
September Develops a unique idling stop system using direct injection engine
technology.
Develops clean diesel engine with improved output and environmental
performance.
Develops plastic molding technology which reduces consumption of
plastic resins by 30%.
27
Mazda In Brief 2013
Mazda In Brief 2013
28
History
2003 _
_ 2012
Corporate
2003
January Begins production of RENESIS rotary engine.
2006
September Transfers all shares in Mazda Car Rental Corporation.
Celebrating Mazda's 85th anniversary, the newly-renovated Mazda
Museum opens.
Global Environmental Charter
Environmental Committee strengthened.
revised
and
2010
August Establishes sales company, Mazda South East Asia, Ltd., in
plant in Mexico.
2013
January Signed Agreement with Fiat to produce a new Alfa Romeo
September Joins Hiroshima Moritsukuri Forum. Begins forest conservation
activities in the loacl communigy through Mazda no Mori (Mazda
Forest).
October Changan Ford Mazda Automobile Nanjing Plant commences
Thailand.
November Reached agreement with Toyota to produce Toyota vehicles at new
"Science Waku-Waku project" wins the 2010 Ministry of Education,
Culture, Sports, Science and Technology award.
Mazda Enhances Green Distribution System Between Hiroshima
and the Tokai District.
Ltd. founded.
Mazda and Malaysia’s Bermaz establish joint venture company
Mazda Malaysia.
March Agrees to hybrid system technology license with Toyota Motor
Corporation.
Achieves mixed production of V6 and in-line four-cylinder engines.
June Mazda Motor (Shanghai) Business Management & Consulting Co.,
in partnership with Sollers.
April A joint program by Mazda Foundation and Hiroshima University,
AAT celebrates 1 million units of production.
Mazda
engines to 800,000 units per annum.
September Established Mazda SOLLERS, a local production company in Russia
July Inaugurates new passenger car plant at AutoAlliance Thailand (AAT).
July Marks 40 million units of cumulative vehicle production in Japan.
Operation of Ujina Plant No.1 paint line recommences.
March Opens training centers in Beijing, Shanghai and Shenzhen.
Sales Co. Ltd (FMSC).
Automobile Co., Ltd. (Nanjing).
Celebrates the 40th anniversary of the Rotary Engine vehicle.
July Increases production capacity of SKYACTIV-G and SKYACTIV-D
April Increases capital investment from 25% to 40% in FAW Mazda Motor
May Receives certification of the Japanese Government's Kurumin mark.
with the Hiroshima University Graduate School Engineering
Research Dept.
of new open-top two-seater sports car.
names the stadium "Mazda Zoom-Zoom Stadium Hiroshima."
2009
January Completes new wing of the Mazda Hospital (in-patient ward).
May Begins discussions with Fiat regarding development and production
December Obtains naming rights for the new Hiroshima baseball stadium and
April Starts engine mass production at the Changan Ford Mazda
April Commences an advanced automobile technology research project
2012
November Takashi Yamanouchi becomes president.
March Announces new "Mazda Advancement Plan" mid-term business
Sets long-term vision for technology development: "Sustainable
Zoom-Zoom."
February Hydrogen fueling station opens.
May Mazda
October Mazda Museum welcomes 1 millionth visitor.
plan.
December Ujina Plant No.1 fire.
Local assembly of Mazda2 begins at Vina Mazda’s new plant in
Vietnam.
September Commences vehicle transport on the Trans-Siberian Railroad.
October Renews Mazda official websites.
2007
mark start of construction of the new plant in Mexico.
July Establishes Mazda Parts Co., Ltd. in Japan.
marks 3 millionth vehicle produced at AutoAlliance
International.
May Commences operations at retooled Ujina Plant No.2.
Implements outside director system.
October Mazda and Sumitomo Corporation hold groundbreaking ceremony to
Announces plan to improve vehicle fuel economy 30% by 2015.
September Mazda6
production system.
in Brazil with Sumitomo.
identity.
July The car-carrying vessel, Cougar Ace, becomes stricken at sea.
expands cross-channel offerings of registered vehicles.
April Ends production at the Hiroshima plant's F Plant to strengthen its
agreement.
June Establishes vehicle production facility in Mexico and sales company
June Launches new Global Visual Identity to express the company's brand
May Holds opening ceremony for Mine Proving Ground.
January Nissan and Mazda agree on new OEM contract with Nissan.
February Mazda and Hiroshima University sign comprehensive cooperation
among Japanese distributors.
million units.
February Starts sales of micro-mini vehicles in all dealership networks and
2011
Forms strategic alliance in auto financing business in Japan.
April Launches the environment management system 'Eco-action 21'
April Mazda Autozam sales channel in Japan cumulative sales reach 1
August Hisakazu Imaki becomes president.
February Receives Japan's first Human Rights Merit Award.
March
plant in Chongqing.
July Mazda and Isuzu agree on OEM supply of Isuzu small truck.
2005
2008
February Starts production of Mazda3 at Changan Ford Mazda Automobile
Starts production of the Mazda2 in Europe at the Ford Valencia plant
(ends June 2007).
2004
January Mazda and Mitsubishi Corporation establish new energy supply
company for Japan operations.
Starts production of Mazda6 at FAW Car Company in China.
production of the new Mazda2.
Opens China Engineering Support Center.
Product
2003
February Mazda introduces a world first aluminum joining technology using
2006
friction heat.
(RX-8 Hydrogen RE).
April Mazda develops an impact-absorbing hood.
parts with Hiroshima area partners.
November Mazda MPV 2.3L DISI turbo engine vehicle wins the Chairperson's
where the particulate matter is reduced by over 75% compared to
the current model.
Award of the Eco-Products Awards Steering Committee.
December Introduces Mazda CX-7 to the Japanese market.
June Mazda's RENESIS engine wins "International Engine of the Year"
2007
September Mazda develops a new paint stripping technology for recycling
for vehicle interior.
October Develops world-first catalyst material structure for autos using
October Introduces Mazda Axela (Mazda3).
November 3rd generation Mazda Demio wins "RJC Car of the Year" award.
Mazda RX-8 wins "RJC Car of the Year" award.
Participates in Norwegian National Project, HyNor, by providing
hydrogen cars to Norway from summer 2008.
December Mazda6 named Car of the Year in China.
2004
May Mazda's RENESIS wins 2.5-3.0 liter category of International Engine
of the Year for second year running.
June Introduces Mazda Verisa
October Starts public road testing of the RX-8 Hydrogen RE vehicle.
November Mazda's Three Layer Wet Paint technologies wins the Minister of
Environment Award for prevention of global warming.
2005
March Bumper-to-bumper recycling technology is introduced to produce
new bumpers for the RX-8.
April Mazda resumes Ujina Plant No.1 paint shop operations with the new
state-of-the-art Three Layer Wet Paint system installed.
June Develops world's first steel-to-aluminum friction spot welding
technology.
July Mazda adopts a more eco-friendly painting process, further reducing
the environmental burden during the painting process.
November 3rd generation Mazda Roadster wins "Japan Car of the Year".
2008
2011
March Develops
world-first automated
end-of-life vehicle bumpers.
recycling
technology
January Mazda CX-9 wins North American Truck of the Year award.
Conducts ITS test on public roads as part of a Hiroshima prefecture
industry-academic-government group.
May Mazda3/Axela global production reaches 3 million units.
for
June Launches Demio with highly-efficient direct-injection SKYACTIV-G
1.3 gasoline engine.
Becomes first Japanese automaker to develop a urea SCR
system for cars.
September Launches second SKYACTIV model in Japan, Axela (Mazda3).
November Launches final special edition of the RX-8; Mazda RX-8 SPIRIT R.
New engine SKYACTIV-G 1.3 wins RJC Technology of the Year
Award.
June Succeeds in developing world's lowest environmental impact
water-based paint system, "Aqua-tech", and launches it in Ujina
Plant No.1.
Develops brake energy regeneration system for a passenger car
that uses a capacitor.
2012
full range of SKYACTIV technologies and advanced safety
technology, Smart City Brake Support.
Provides Demios as the base architecture for the electric vehicle
test project, "Tsukuba Environmental Style Test Project".
June Launches Mazda Flairwagon micro-mini, an OEM vehicle from
Suzuki.
2010 September Announces new design theme "KODO - Soul of Motion".
October Begins leasing the Demio EV (electric vehicle).
October Announces next-generation SKYACTIV TECHNOLOGY.
November The Mazda CX-5 with SKYACTIV-D 2.2 wins Car Technology of
the Year award from Japan Automotive Hall of Fame.
Launch of 3rd generation Atenza (Mazda6) featuring advanced
safety technology, i-ACTIVSENSE.
March 3rd generation Mazda2 wins World Car of the Year award.
Starts public test driving of the Advanced Safety Vehicle, "ASV".
industry-academia-government
non-food-based bioplastics by 2013.
collaboration
February Launches Mazda CX-5, a new crossover SUV which adopts the
Mazda Axela and Mazda Biante with i-stop win Eco-Products
Award in Japan.
Realizes Japan first rear vehicle monitoring system.
June Starts
February Builds 900,000th Roadster/MX-5, applies to Guinness World
Records to update record for best-selling two-seat sports car.
November Mazda i-stop wins RJC Technology of the Year award.
single-nanotechnology.
November RENESIS rotary engine named "RJC Technology of the Year".
January Cuts precious metal usage 70% with new single-nanocatalyst.
Begins commercial leasing of world's first hybrid rotary hydrogen
vehicle, Premacy Hydrogen RE Hybrid.
June Participates in ITS public road trials in Hiroshima.
September Develops world's first biofabric made with 100% plant-derived fiber
bumpers which removes 99.9% of paint to produce high quality
material for new bumpers.
2009
February Participates in 'ITS-Safety 2010' combined road trials.
May Mazda develops high-strength heat-resistant bioplastic for interior
May Develops an emissions reduction technology for diesel engines
award.
February Begins commercial leasing of world's first rotary hydrogen vehicle
to
realize
Gains government approval to begin public road tests in Japan for the
Mazda Premacy Hydrogen RE Hybrid.
Mazda CX-5 wins the 2012-2013 Car of the Year Japan.
2013
January Launched upgraded Premacy
May Launched upgraded Biante
July Introduces new Mazda Biante
September Develops a unique idling stop system using direct injection engine
technology.
Develops clean diesel engine with improved output and environmental
performance.
Develops plastic molding technology which reduces consumption of
plastic resins by 30%.
27
Mazda In Brief 2013
Mazda In Brief 2013
28
■Updates
Updates on Directors, Officers and Auditors and Company
Profile can be accessed at the following
http://www.mazda.com/profile/outline/library.html
■Mazda Information Disclosure Tools
Mazda's approach, activities and data are also included in
the following materials.
Sustainability Report 2013
Mazda's CSR (Corporate Social Responsibility) report
http://www.mazda.com/csr/download/
Annual Report 2013
Mazda's annual report for investors
http://www.mazda.com/investors/library/annual/
Mazda In Brief 2013
C ontent s
1 Vision of Mazda
2 Structural Reform Plan
3 Company Profile and Major Data
5 Directors, Audit & Supervisory Board Members and Officers
7 Major Affiliates
9 Reserch & Development
Activities by Region
Mazda Motor Corporation
Published by: Corporate Communications Division
Hiroshima Headquarters:
3-1 Shinchi, Fuchu-cho, Aki-gun, Hiroshima 730-8670
Tokyo Office:
1-1-7 Uchisaiwai-cho, Chiyoda-ku, Tokyo 100-0011
Publication date: December 2013
Mazda's homepage: http://www.mazda.com/
10
Japan
13
North America
15
Europe
17
China
19
Asia, Oceania
21
Central and South America, Middle East, Africa
23 Environment, Safety and Design
25 History