Celebrating Success Retailers honored in annual Ernst & Young awards program By Laura Klepacki features The 2012 Ernst & Young Entrepreneur of the Year awards program recognized retailers from across the nation. Several of the regional retail winners are highlighted below. Paul Grangaard President and CEO Allen Edmonds Shoe Corp. This past October, Paul Grangaard, president and CEO of Allen Edmonds Shoe Corp., guestconducted the Milwaukee Symphony Orchestra as it performed John Philip Sousa’s famous march “The Stars and Stripes Forever.” It was part of a special event honoring the high-end shoe manufacturer’s 90th anniversary, and it earned a standing ovation from the 1,500 current and retired employees, partners and family members in attendance. It was an ovation well deserved, for the company and for Grangaard himself, About the Awards Entrepreneurs have long been instrumental to the growth of economies around the globe, creating innovative products and services, as well as new jobs. The Ernst & Young’s Entrepreneur of the Year (EOY) program, which is celebrating its 26th anniversary in 2012, was designed to salute the accomplishments of these business leaders. The EOY program has evolved into the world’s most prestigious business award for entrepreneurs, spanning 50 countries. It encompasses 26 programs in the United States. Thousands of individuals compete annually for the prestigious honor. 14 who has crafted a remarkable turnaround at the quintessentially American company. Grangaard took the helm of Port Washington, Wis.-based Allen Edmonds in 2008, after resigning from the private equity firm Goldner Hawn, which had a majority stake in the company. He had his work cut out for him. Allen Edmonds’ prospects were cloudy. Hard hit by the recession, revenue was down. Demand was lessening for shoes that cost upwards of $300 a pair — even if they were made by one of the few remaining shoe makers in the United States. (As Grangaard frequently mentions, 98% of shoes sold in the Unites States are made overseas.) Grangaard put himself immediately to work. He had to make some hard calls, including layoffs, to get the company back on track. Strategically, he set out on a mission to restore the company’s grandeur as a classic American brand — Allen Edmonds’ dress shoes are made in a 212-step production process — and reemphasize its roots. Sensing that the company had become too European in its product stylings, Grangaard brought back bestselling classics that had been discontinued. At the same time, he gave designers freedom to try new styles that would appeal to new customers without alienating core ones. More casual options were added in a nod to the business casual trend. A golf enthusiast, Grangaard was key in bringing back a line of golf shoes, and the company is now working with golf legend Jack Nicklaus to create additional styles. Methodology: EOY awards are given to entrepreneurs across a variety of industries who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their business and communities. The criteria include company history, current stage of development, financial growth, future prospects, business leadership, team management and community involvement. The judges also factor in an individual’s vision and motivation, along with other non-quantifiable but equally critical factors. For more information about the program and nomination process, call (800) 755-AWARD, or go to ey.com/US/en/ About-us/Entrepreneur-Of-The-Year. chainstoreage.com DECEMBER 2012 Grangaard also launched a host of new initiatives at Allen Edmonds, including a design competition for students at Parsons The New School for Design that resulted in two new styles coming to market. The turnaround has been profound. The company’s style count has increased some 90% over the past couple of years, and its product lineup now includes apparel and accessories. In the last two years, Allen Edmonds has added 200 jobs at its headquarters and manufacturing plant. With 41 locations nationwide, the company is also expanding its store base. In 2013, it will open its fourth store in Manhattan and its first in Philadelphia. New stores are also planned for Boca Raton, Fla.; St. Louis; and Washington, D.C. A licensing agreement will bring the first Allen Edmonds store to China by yearend. The company does a thriving business online (Grangaard blogs on the site). Allen Edmonds products are also available at upscale stores worldwide. Sales are expected to increase 20% to $120 million this year. Dale Carlsen Founder, President and CEO Sleep Train Providing superior customer service and quality products at the lowest possible prices has proved a winning growth formula for bedding retailer Sleep Train, which was founded by Dale Carlsen in 1985. Carlsen was only 23 when he opened his first shop on Folsom Boulevard in Sacramento. He had learned the business working as a salesman for a mattress manufacturer while in college and for a year after. But he grew frustrated by retailers who wouldn’t take his merchandising advice. (“Take the mattresses out of plastic bags for trial” was one of his recommendations). So he took a gamble and went into business on his own. It took 15 days to make his first sale. But Carlsen’s commitment to service — including providing same-day delivery when most stores took four to six weeks — soon set his fledgling company apart. Radio advertising with such famous on-air personalities as Howard Stern also gave Sleep Train a big boost. Today, Sleep Train is one of the top four mattress retailers in the United States, with some $450 million in revenue. Based in Rocklin, Calif., it is the largest mattress retailer on the West Coast with 275 stores. Carlsen credits his success largely to his associates. He has focused on treating them right and making December 2012 them successful in their own right. In 2010, Sleep Train became an employee-owned company with the introduction of an employee stock ownership plan (ESOP). Carlsen encourages employee input at all levels, and works to keep the hierarchy to a minimum. “The family culture that runs through our company was built on our mutual expectation of integrity, respect and a belief in having fun, no matter what we are doing,” said Carlsen of his staff. “My dad’s advice — that if I wanted to be successful, I should surround myself with great people, treat them with respect and make everyone successful — was clearly the best business advice I have ever been given.” From helping out the less fortunate to supporting the arts, Carlsen is a big believer in giving back to the community. The company’s philanthropy ranges from annual donations of 4,500 mattresses to needy families to sponsoring local concert venues to help ensure music and the arts are accessible in California. Carlsen also has dedicated himself to helping foster children through the Sleep Train Foster Kids program, which raises awareness and money for foster children. Its annual Charity Golf Classic raises money that gives children in foster care the opportunity to participate in such extracurricular activities as playing sports, learning a musical instrument, going on a class field trip or attending summer camp, where they are often reunited with siblings. Andrew T. Mack Founder, Chairman and CEO Teavana Holdings Andrew T. Mack and his wife were traveling abroad in 1996 when they became fascinated with the way other cultures embraced tea. Out of that trip came the inspiration for a multi-million dollar specialty tea and tea-accessory empire: Teavana Holdings. (At presstime, Teavana was acquired by Starbucks Coffee Co. for $620 million. Mack will continue to lead the company’s day-to-day operations.) Eager to introduce U.S. consumers to the tea lifestyle he had encountered abroad, Mack, a former Applebee’s manager, and his wife opened the first Teavana in 1997, in Atlanta. The concept was designed to offer tea connoisseurs and new enthusiasts alike a “Heaven of Tea” retail experience where passionate and knowledgeable “teaologists” would engage and educate consumers about the ritual and enjoyment of tea. With no direct competition, Teavana flourished, expanding steadily. Today, the Atlanta-based business operates more than 284 > chainstoreage.com 15 features Retail Entrepreneurs of the Year company-owned stores in the United States and Canada, many in major shopping malls, and 18 franchised stores in Mexico. Stores carry some 100 loose-leaf teas, along with an assortment of related merchandise. Mack has made employee training a key priority. Indeed, a focus on tea education and history sets Teavana apart, and interaction between staff and customers is highly encouraged. For its employees, there is extensive training, career development and individual enrichment programs. Teavana, which went public in 2011, keeps things fresh with seasonal tea collections and accessories. With the hiring of former Gap executive John Aylward as VP marketing, Mack hopes to tap into new marketing synergies and take the brand to the next level. During fiscal 2011, net sales grew 35% to $168.1 million. For fiscal 2012, net sales are projected to reach $208 million to $215 million, helped by the addition of 60 new stores, 38 of which are already opened. Teavana is planning for 500 stores by 2015, and is entering the Middle East through a franchise deal. In a partnership with CARE, Teavana donates 1% of its annual profits to help fund education, access to safe water and economic development in tea-growing regions, such as Sri Lanka, South Africa and India. Jay Schottenstein Chairman and CEO DSW Inc. Jay Schottenstein, a retail magnate, wields wide influence. Since joining Schottenstein Stores Corp. in 1976, he has spent the past 36 years building and expanding upon the portfolio of the businesses founded by his father. He wears many hats and currently serves as chairman and CEO of Schottenstein Stores; chairman of Schottenstein Property Group; and chairman of SB Capital Group, a retail liquidator. In addition, he is executive chairman of American Eagle Outfitters and chairman and CEO of American Signature Inc./Value City Furniture. And, not to be forgotten, he is chairman of DSW (Designer Shoe Warehouse), a fastgrowing, $2.02 billion specialty shoe empire. Starting out with one store in 1991, Columbus, Ohio-based DSW has expanded to 363 stores in 41 states (the company also manages 345 leased departments for other retailers). It was taken public in 2005, and Schottenstein served as its CEO from then until 2009, when the role was passed to Michael MacDonald. In 2011, DSW acquired its chief 16 investor, Retail Ventures, in a tax-free stock swap. (Schottenstein Stores had held controlling interest in Retail Ventures, which also once owned Filene’s Basement and Value City Department Stores.) At DSW, Schottenstein helped forge an operating model focused on assortment, convenience, value and growth. It’s a message that has resonated with shoppers. For the first half of fiscal 2012, sales grew 9.3% to $1.07 billion. DSW is on track to open 35 to 40 stores this year. Schottenstein, who presides over DSW’s 11-member board and the company’s seven-member management team, has a reputation for finding opportunities. He has long believed that the key to success “is having the right people around you.” Giving back is central to the retail veteran, who has been a philanthropist throughout his career. He and his wife Jeanie are active members and donators to a number of charities in his home community of Columbus, Ohio. Glenn Lyon CEO and Chairman The Finish Line The company he heads up may be called The Finish Line, but there is no end in sight for Glenn Lyon, CEO and chairman of the $1.37 billion athletic footwear and apparel retail powerhouse. With more than 660 stores in 47 states and 11,000 ‘sneakerologists,’ under his watch, the chain recently inked an agreement with Macy’s that will see it open branded Finish Line shops in more than 450 Macy’s doors and manage the athletic footwear in 225 others. The deal is expected to give Indianapolis-based Finish Line an additional $250 million to $350 million in sales annually and expand its reach. This isn’t Lyon’s first run at Macy’s. He began his retail career in the department store company’s executive training program in 1975, and eventually rose to VP merchandising. Lyon continued his retail career with senior posts at TJX Cos., Ormond Stores and Modern Woman Stores. Prior to joining Finish Line in 2001 as executive VP and chief merchandising officer, he was president and CEO of Paul Harris Stores. Lyon was promoted to president of Finish Line in 2003. In 2008, he was appointed CEO. Two years later, he added the title of chairman. Lyon is credited with returning Finish Line’s focus to — and reinvesting in — its core operations. The chain reduced its costs during the recession and started running its business more efficiently. In recent years, Finish Line has capitalized on being a destination for premium athletic footwear in the latest styles. It enjoys > chainstoreage.com december 2012 features Retail Entrepreneurs of the Year a dedicated following among its 18- to 29-year-old core customers who care less about price than they do the best product both in style and performance. Under Lyon’s leadership, the company has also upped its profile: The Pacers Sports & Entertainment and the Indiana Fever recently entered into a partnership with Finish Line that will feature the Finish Line logo on Fever team jerseys beginning in the 2013 season. The Finish Line brand will be integrated into Fever television broadcasts and highlights, team advertising and signage at Bankers Life Fieldhouse. Lyon and his team also put in place a strategically driven corporate social responsibility program that includes a multi-year, multi-million dollar commitment to the Special Olympics through the company’s Finish Line Youth Foundation. The foundation has raised millions for children’s organizations. Kyle J. Krause President and CEO Kum & Go It wasn’t family connections that put Kyle J. Krause in the executive suite at Kum & Go in 2004. Instead, it was his business drive and acumen that got him appointed CEO and owner of the West Des Moines, Iowa-based convenience store chain that his father and grandfather co-founded in 1959. Krause, who joined the family business in 1997, has been the main driver of the company’s recent growth. Under Krause’s leadership, Kum & Go has grown to more than 400 stores in 11 states, with annual revenues of $2.6 billion. The chain ranks as the fifth largest privately held, companyoperated convenience store chain in the United States, and employs nearly 4,000 associates. Krause is a firm believer that to stay successful, a business must embrace change. He has led the charge in all areas, including store innovations. New stores feature expanded product selection, a more customer-friendly layout, a center checkout area, greater emphasis on fresh food and more variety in fuel offerings at the pump. Another distinguishing feature: sustainability. New stores are designed and built with LEED (Leadership in Energy and Environmental Design) certification in mind. Krause has maintained a strong corporate culture, one centered around such principles as integrity, teamwork, caring and excellence. Employee development and retention is a high priority. Kum & Go associates are uniformed in a dress shirt and tie, and are expected to 18 greet customers. A dedicated community business leader, Krause keeps the company close to the community by annually donating 10% of its annual profits to charitable and educational causes. “We’re passionate about the communities we serve,” Krause said. “We demonstrate that passion first by bringing an eco-friendly store. And, second, by giving back.” Krause’s business interests don’t end with Kum & Go. He is also the owner of Solar Transport, the largest Iowa-based refined fuel transporter. And he holds majority ownership of the Des Moines Menace, a Premier Development League soccer team. Earl J. Hesterberg President and CEO Group 1 Auto Earl J. Hesterberg spent many years tuning up his automotive knowledge at Ford, Nissan and Toyota, before being tapped by Group 1 Auto in 2005 as its president and CEO. He brought wideranging experience in sales and service across domestic and foreign car brands, having been VP sales for Nissan Europe and co-VP North American marketing and sales and service of Ford Motor Co. When the U.S. car market stalled with the recession, Hesterberg steered Group 1 to financial stability and laid groundwork for future growth by moving quickly with tough decisions. The Fortune 500 Company cut its dividend, reduced other costs and slowed down expansion plans to preserve cash. At Hesterberg’s direction, it also repurchased bonds reducing its debt. Once stabilized, Hesterberg focused on diversifying the company’s portfolio with dealerships across geographic areas as well as brands, and brought in more foreign models. An emphasis was put on increasing profits by building up higher-margin businesses, including car repair services, and financing and insurance plans. Today, Group 1 is the country’s fourth-largest dealership group. Based in Houston, it owns and operates 121 automotive dealerships, with 158 franchises and 30 collision centers in the United States and U.K. It sells 32 brands of new and used cars and light trucks. Fiscal 2011 was its best yet, with sales up 10.4% to $6.1 billion. Among other honors, Hesterberg was recently inducted into the Junior Achievement of Southeast Texas Hall of Achievement, for his dedication to youth education and pursuit of free enterprise. chainstoreage.com december 2012