Health Care
Management
Courses
(310) 825-7093; www.uclaextension.edu/healthsci
Offered in partnership with the
UCLA School of Public Health
Spring 2010 on the UCLA Campus
These courses are offered as introductions to the exciting field of health care management. They may be taken individually, or as required
courses in UCLA Extension’s and the UCLA School of Public Health’s new certificate program in Health Care Management and Leadership.
Jointly developed and overseen by both organizations, the program presents the latest information on industry trends in this complex,
dynamic field that is expected to grow at twice the rate of other professional areas in the next decade.
Take advantage of UCLA’s leadership in health care management with this new certificate program taught by some of the field’s most
prominent practitioners, who provide the latest in policy, strategy, and technique.
Quality Improvement, Performance
Management, and Information
Technology in Health Care Organizations
Health care organizations are under increasing scrutiny as a result of recent reports revealing widespread medical errors, increased clinical and
staff turnover due to workplace dissatisfaction, and poor financial performance. Responding to these reports, health care organizations are implementing methods to improve quality along several dimensions, including
patient care and safety, effectiveness of health care operations, staff and
customer satisfaction, and financial improvement. To effect changesand
performance improvement, health organizations need to implement complex information and performance management systems. This course introduces students to the variety of tools and programs available to the
health care manager and professional responsible for providing the best
care in the most effectively run organization. Topics include the manager's
role in quality management; fundamentals of quality management; consumerism and customer service; understanding health care improvement
in complex systems, information systems, and technology; use of data;
quality improvement tools and methods; issues in implementing quality
management programs; and the role of cross-functional teams, regulatory
accreditation, and environmental expectations.
Required course in Certificate in Health Care Management and Leadership. This course is open to all students, certificate candidacy is not required.
Instructors:
Dylan Habeeb Roby, PhD, Research Scientist, Center for Health
Policy Research, UCLA
Neil Jay Sehgal, MPH, Clinical Research Consultant, UCSF
12 Tuesdays, 6:30-9:30pm
March 30-June 15
UCLA: 16-059, Dean’s Conference Room, School of Public Health
Public Health X 446
Fee: $795
Credit: 4 units
Reg # V5618
Strategy and Marketing
for Health Organizations (Hybrid)
This course provides students with a broad yet comprehensive overview of health care services and products as well as strategy and marketing concepts, issues, and tools. Instruction covers selected topics related to strategic planning and marketing. Strategic
planning topics include mission and vision assessment, competitive and organizational analysis, SWOT
analysis, scenario development, and the strategic planning process. Marketing concepts include market
analysis and positioning; marketing segmentation and
research; and price and product promotion from the
hospital/health system, pharmaceutical, physician/
provider, and health plan perspective.
Required course in Certificate in Health Care
Management and Leadership. This course is open to
all students, certificate candidacy is not required.
Students must have web access to retrieve course
materials.
Instructor:
Leah Vriesman, PhD, MHA, MBA, Assistant
Professor, Department of Health Services;
Associate Director, MPH Program in Health
Policy and Management, UCLA
12 Mondays, 6:30-9:30pm
April 5-June 14
5 online sessions: 4/12, 4/26, 5/3, 5/17 & 5/31
UCLA: 16-059 Dean’s Conference Room, School of
Public Health
Public Health X 444
Fee: $795
Credit: 4 units
Reg # V6138
For more information about these courses of the Certificate in Health Care Management and Leadership,
please visit uclaextension.edu/healthsci or call (310) 825-7093.
OVER
Spring Elective:
Health Information Systems and Technology (Hybrid)
Developing integrated health information systems is a major priority of health care reform. The Obama administration has
allocated $36 billion for developing health information technology (HIT) over the next 6 years. Learn how HIT is used by
health care delivery organizations, external research organizations, regulatory organizations, providers, and patients/
consumers. This course covers HIT implementation and management; ethical considerations and security; emerging and
transformative technologies; and the technology fundamentals of electronic medical records (EMR), electronic health records (EHR), personal health records (PHR), and health information exchanges (HIE). The course also provides a planning framework that covers design, implementation, and support of clinical systems; financial/administrative systems;
network and connectivity technologies; data management; and interoperability of systems. Health care legislation and
stimulus support, including HIPAA, the HITECH Act, interoperability, and Regional Healthcare Information Organizations
(RHIOs), are also addressed.
Elective course in Certificate in Health Care Management and Leadership. This course is open to all students, certificate
candidacy is not required. Students must have web access to retrieve course materials.
Instructor:
Jean Balgrosky, MPH, RHIA, PhD Candidate, UCLA School of Public Health, currently writing a dissertation on the use
of IT in physician practices. Ms. Balgrosky has over 20 years experience in health care senior management and IT leadership introducing state-of-the-art technology aligned with clinical and business needs; former senior vice president/CIO
at Scripps Health in San Diego and CIO for 12 years at Holy Cross Health System, a 13-hospital national health system
serving markets in eight states.
12 Thursdays, 6:30-9:30pm
April 1-June 17
5 online sessions: 4/8, 4/22, 5/6, 5/20 & 6/3
UCLA: 16-059, Dean’s Conference Room, School of Public Health
Public Health X 452.1
Fee: $795
Credit: 4 units
Reg # V6304
General Information
Enrollment
Refunds
Online
A service charge of $30 is withheld from all refunds (full refund if
course is canceled, discontinued, or rescheduled). Refund request
must be postmarked or phoned in by the last business day before
the first class meeting for courses with one to five meetings, before
the second meeting for courses with six to eight meetings, and
before the third class meeting for courses with nine or more
meetings.
Visit uclaextension.edu for full information about our
courses. Click on "Quick Enroll" and enter Reg#. Complete
the online enrollment form for secure registration.
Phone
Use American Express, Discover, MasterCard, or VISA. Call
(310) 825-9941 or (818) 784-7006.
Parking
Evening parking permits, valid after 4:30pm,
Monday-Thursday, may be purchased when you enroll (see
enrollment form). Allow 10 working days for permits requested by mail. Parking on the UCLA campus without a
permit is $8 per entry. There will be attendants at designated gates to collect the parking fee. For additional
information call (310) 825-9971 or
(818) 784-7006.
Tax Credit
You might be eligible for a tax credit or fees paid at UCLA
Extension. For details, see the tax information in the general
information section of the quarterly catalog, or visit
uclaextension.edu.
For Further Information
Contact UCLA Extension, Department of Humanities, Sciences,
Social Sciences, and Health Sciences, P.O. Box 24901,
Los Angeles, CA 90024-0901; (310) 825-7093.