Prospect Satisfaction Survey rev 6-30-11.xlsx

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Prospect Satisfaction Survey
Excellence scale
Satisfaction scale
Agree scale
Poor
Very Dissatisfied
Strongly Disagree
Fair
Dissatisfied
Disagree
Neutral
Neutral
Neutral
Good
Satisfied
Agree
Excellent
Very Satisfied
Strongly Agree
Thank you for taking the time to give us your valuable feedback.
We would like to find out your impressions of the Tracker Boat Center dealership you recently visited.
Your honest feedback will help us to identify areas where we can serve you better.
Click here to see our privacy policy.
When you have completed the survey, you will have an opportunity to enter our
monthly drawing for a $100 Bass Pro Shops gift card. Click here for the sweepstakes drawing details and rules.
The Tracker Boat Center Visit
1
Pick list
Drop down
CDR note
Radio buttons
CDR note
Comment
CDR note
2
Pick list
Agree scale
3
Pick list
Radio buttons
CDR note
4
Pick list
Agree scale
5
Pick list
Please provide the following information.
Location/Date of visit/zip
Henderson service is Nashville service
Select the Tracker Boat Center state
Remove states that don't have either BPS or TBC in the Tracker master store map "Type" column
Auto submit form on state select
Select the specific location you visited
When state is selected above, show a list of locations in that state
Since we are using only one pass code for all stores system-wide in the Prospect survey,
we will need pass codes for each location and the system will use the pass codes for filtering and
any store associations as usual
Date of your visit (mm/dd/yy)
Your home zip code
Same page as the question above
Please rate the following aspects of your Tracker Boat Center visit.
Please rate your TMBC visit
Associates were available when I needed them
Boat signage had the information I needed
Did you have any contact with a Tracker Boat Center sales associate on this visit?
Did you have contact with an associate?
Yes
No
If no, skip to q6
Please indicate your level of agreement with these statements about your interaction with this sales associate.
Agreement with statements about the interaction with the sales associate
Sales associate was courteous and friendly
Sales associate was knowledgeable about the boats
Sales associate took the time to listen to me
Please tell us about your experience with the Tracker Boat Center sales associate.
Interaction with the sales associate
Comment
No force
6
Pick list
Based on this visit, would you recommend this dealership to your friends/family/associates?
Would you recommend?
Would not recommend
Radio buttons
7
Pick list
Comment
Would definitely recommend
1 2 3 4 5 6 7 8 9 10
Why did you give the score you did in the previous question.
Regarding "would recommend"; why did you give that rating?
Not Applicable
Not Applicable
Not Applicable
Prospect Satisfaction Survey
8
Pick list
Radio buttons
Comment
9
Pick list
Radio buttons
Which of the following statements best describes your current situation?
Describe your current situation
I purchased a new boat from this Tracker Boat Center
I am still considering purchasing a new boat from this Tracker Boat Center
I am still in the market for a new boat, but will not purchase from this Tracker Boat Center
I purchased a new Tracker Marine Boat brand from another dealership
I purchased another boat brand (not Tracker Marine)
I purchased a used boat
I am still in the market for a new boat, but haven't decided on a make/model
I am no longer in the market for a new boat
Other (specify)
When do you anticipate purchasing your new boat?
Same
Within the next 30 days
Within the next 60 days
Within the next 6 months
Sometime in the future, not sure when
10
Pick list
CDR note
What brand and model of boat did you purchase?
Same
This question is hidden for certain responses to q8
Comment
Brand/manufacturer:
Model:
No force
11
Pick list
What type of Tracker Marine advertising did you see or hear?
Same
Mark all
TV
Radio
Newspapers
Magazines
Direct mail
Billboards
Email/Internet
Tracker's brochures
Bass Pro Shops catalogs
Word of mouth from family and friends
Saw one at dock or underway
None
Other (specify)
Comment
12
Pick list
Prior to visiting this dealership, did you:
Same
Mark all
Visit the manufacturer's website
Request a brochure/DVD
Request a price quote
None of these
Other (specify)
Comment
Prospect Demographics
13
Pick list
Radio buttons
Please select your age category.
Same
Less than 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
Skip pattern
Skip to Q11
Skip to Q9 but but q10 is hidden
Skip to Q9 but but q10 is hidden
Skip to Q11
Skip to Q10
Skip to Q10
Skip to Q9 but but q10 is hidden
Skip to Q11
Skip to Q11
Prospect Satisfaction Survey
14
Pick list
Radio buttons
15
Pick list
Radio buttons
16
Pick list
Which of the following categories best describes your total household income last year?
Total household income last year
Less than $20,000
20,000 - 49,999
50,000 - 74,999
75,000 - 99,999
100,000 - 149,999
150,000 - 199,999
200,000 or more
Prefer not to say
What is your gender?
Same
Male
Female
Is there anything we can improve to win your business or keep you as a customer?
What can we do to win you back?
Comments
Thank You
Revise page
CDR note
q99_01
Radio buttons
q99_02
New location
Arial 16 pt. un-bold
New location
q99_98
You have completed the survey. Thank you.
The format for this page should be duplicated from the BPS store incentive page.
Would you like to be contacted by a Tracker sales associate?
Yes, I want to be contacted
No, I don’t want to be contacted
Would you like to receive periodic information and offers from Bass Pro Shops and Tracker Marine?
Yes
No
Each month Bass Pro Shops will be conducting a prize drawing for a US $100 gift certificate for those who have completed this survey.
Only the names of the individuals who elect to participate in this monthly drawing will be included. Please click
here to view the official rules for the Survey Sweepstakes.
(hyperlink last sentence to http://www.cleardata-research.com/clients/tracker/store_rules_6_15_11.html)
I would like to enter the monthly drawing.
Yes
No (no need to provide the information below, click "Next").
New location
If you selected "yes" in any question above or would like to enter the monthly drawing, complete the form below.
Name the same in db
Name the same in db
(Address form)
First Name
Last Name
Address 1
Address 2
City, State (for US) or Province (for Canada), Zip (for US) or
Also
Postal
ensure
Code
that
(for
the
Canada)
compliance is set for Zip vs Postal Code
Email address
Thank you for your participation.
This survey has been conducted in partnership with ClearData Research. (hyperlink "ClearData Research")
Please visit the Tracker Marine Web site. (hyperlink "Tracker Marine")
End.
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