Guide to Resources in
SWOT Analysis
(Strengths, Weaknesses, Opportunities, Threats)
SCOPE: SWOT Analysis is an important technique used for understanding
an organization’s strategic position. It is routinely used to identify and
summarize:
•
•
•
•
Strengths: The capabilities, resources and advantages of an
organization.
Weaknesses: Things the organization is not good at, areas of resource
scarcity and areas where the organization is vulnerable.
Opportunities: The good opportunities open to the organization, which
perhaps exploit its strengths or eliminate its weaknesses.
Threats: Things that can damage the organization, perhaps as people
exploit its limitations or as its environment changes.
Subject Keywords: Corporate
Opportunities & Threats,
Strengths
&
Weaknesses,
Company
BOOKS:
Mitra, Suamya. The Caucasian Tiger: Sustaining Economic Growth in
Armenia. The World Bank, c2007. Call no. HC415.17 .C28 2007 (Location:
Main )
JOURNAL DATABASES:
1. Business Source Premiere
2. Emerald
Updated 29/11/2007
Library & Information Services
JOURNAL ARTICLES:
1. Martin, Couzins and Scott Beagrie. "How to... conduct a SWOT
analysis". Personnel Today , 1/13/2004. Full-text
2. Nair, K. and P. Prasad. "Offshore Outsourcing: A SWOT Analysis Of A
State In India". Information Systems Management. Summer 2004,
Vol. 21, Issue 3, Pages: 34-40. Full-text
3. Company Profile from Ebscohost. [Enter the Company's name to see
the SWOT analysis for this Company]. Click here
EXAMPLES FOR SELECTED COMPANY PROFILES WITH SWOT
ANALYSIS:
1. Click here to see the Company Profile for The Coca Cola Company.
2. Click here to see the Company Profile for Kellogg Company.
3. Click here to see the Company Profile for the Shell Oil Company.
WEBSITES:
1- Quality Guide, SWOT Analysis
http://erc.msh.org/quality/ittools/itswot.cfm
2- How to use SWOT Analysis
http://www.mindtools.com/swot.html
3- Using SWOT analysis as a key career planning tool
http://www.quintcareers.com/SWOT_Analysis.html
4- SWOT Analysis – Computerworld
http://www.computerworld.com/news/1999/story/0,11280,42968,00.html
5- SWOT Analysis
http://www.stfrancis.edu/ba/ghkickul/stuwebs/btopics/works/swot.htm
Updated 29/11/2007
Library & Information Services