Media Pack
2015
INTRODUCTION
{Launched in 1988} {Launched in 1995}
GQ is the only magazine in Britain dedicated to bringing you the very best in
glamour, investigative journalism, comment, men’s fashion, lifestyle and
entertainment. GQ.co.uk extends the GQ franchise to an even wider group of
stylish connected men with a strong interest in fashion, grooming and living
life well.
Dylan Jones
Editor, British GQ
“British GQ entered its 26th year in the form of its
life, with a print edition that continues to confound
the sceptics by putting on sales at a time when all our
competitors have seen their circulations fall. Here’s
why. Over the last four years, the UK’s best-selling
men’s magazine – the recipient of 52 publishing
awards – has added a ground-breaking interactive
digital edition, now available across Apple and
Android platforms, and launched into mobile with a
best-in-class design that reinvents the title for the
new media age.
Meanwhile, GQ.co.uk has set the standard for mens’ lifestyle content online,
complementing the magazine’s in-depth coverage of style, fashion, watches,
entertainment and current affairs, whilst achieving standout in the digital
domain through extensive and targeted use of social media. By ‘closing the
circle’ of traditional print and digital editions, GQ.co.uk ensures the title
remains the most powerful player in its field – and an almost impossible act
to follow.
And then there are the live events GQ has made its own: whether its the
annual Men Of The Year Awards (now in its 17th year), our inaugural GQ
Comedy Night (which sold out London’s Hammersmith Apollo last March),
our business-to-business Grooming Awards or the soon-to-be-announced
Food & Drink Awards (due to take place in Spring 2015), GQ continues to
dominate the conversation, set the agenda – and host the coolest parties
ever.
Delivered to your device or your door, via newsstand or in the room, on the
night – GQ remains the definitive voice of male achievement, a cultured and
critical eye on the men’s lifestyle arena, and the last word in award-winning
journalism.”
AWARDS
56
WINNER OF
MAJOR AWARDS
2014 Foreign Press Association Journalist Of The Year
2014 Foreign Press Association Feature Of The Year
2014 TCADP Media Award
2014 Amnesty International Media Award
2014 DMA Designer Of The Year
2014 BSME Art Director Of The Year/Digital
2014 PPA Editor Of The Year
2014 FMJA Online Fashion Journalist Of The Year
2013 EICA Media Commentator Of The Year
2013 DMA Digital Lifestyle Magazine Of The Year
2013 BSME Editor Of The Year
2013 Fashion Monitor Journalism Awards Outstanding Contribution To London Collections: Men
2013 PPA Magazine Writer Of The Year
2012 DMA Digital Lifestyle Magazine Of The Year
2012 BSME Mark Boxer Prize (Awarded to Dylan Jones - for lifetime achievement in journalism)
2012 BSME Men’s Magazine Editor Of The Year
2012 Help For Heroes Outstanding Contribution
2012 Px3 Prix De La Photographie Paris Gold Medal
2011 Foreign Press Association Media Awards, Sports
2011 Amnesty International Media Award
2010 Amnesty International Media Award
2010 One World Media Press Award
2010 The Maggies Magazine Cover Of The Year
2010 P&G Awards Best Styling (GQ Style)
2009 PPA Writer Of The Year
2008 BSME Editor Of The Year
2007 BSME Magazine Of The Year
2007 BSME Brand Building Initiative Of The Year
2007 MDA/MJA Press Gazette Awards Best Magazine Cover
2007 P&G Awards Best Styling (GQ Style)
2006 P&G Awards Best Grooming Editor (GQ Style)
2006 P&G Awards Best Styling (GQ Style)
2006 MDA/MJA Press Gazette Awards Interviewer Of The Year
2006 MDA/MJA Press Gazette Awards Best Designed Consumer Magazine
2006 MDA/MJA Press Gazette Awards Subbing Team Of The Year
2006 PPA Writer Of The Year
2005 PPA Writer Of The Year
2005 Magazine Design Awards Best Cover
2004 Association Of Online Publishers Awards Best Website
2004 BSME Magazine Of The Year
2003 PPA Writer Of The Year
2002 BSME Magazine Of The Year
2002 PPA Writer Of The Year
2001 PPA Designer Of The Year
2001 BSME Magazine Of The Year
2001 Printing World Award
2000 Total Design Award
2000 Jasmine Award Winner
1999 Printing World Award
1999 Jasmine Award Winner
1999 PPA Designer Of The Year
1995 Ace Press Award Circulation
1995 Ace Press Award Promotion
1995 PPA Columnist Of The Year
1994 PPA Publisher Of The Year
1991 British Press Circulation Award Best Promotion Of A Consumer Magazine
WORLDWIDE
19 EDITIONS AND
21.9m USERS WORLDWIDE
AUSTRALIA
INDIA
PORTUGAL
TAIWAN
BRAZIL
ITALY
ROMANIA
TURKEY
CHINA
JAPAN
RUSSIA
UK
FRANCE
KOREA
SOUTH AFRICA
USA
GERMANY
MEXICO/LATIN
AMERICAN
SPAIN
Please note: Romania and Portugal do not have a GQ website
READER PROFILES
{Profiles}
Total circulation/unique users per month: 125,090
1.2 Million
Page impressions per month:
-
9.2 Million
Male/female:
86%/14%
81%/19%
Average age:
32
28
AB:
44% (196,000) 42.00%
ABC1:
74% (331,000) 74.00%
Single:
56.00%
40.00%
Married/living as a couple:
43.00%
56.00%
London/SE/East of England:
54.00%
41.00%
Work full time:
62.00%
53.00%
Average household income:
£90,364
£87,454
{GQ vs Esquire}
196,000 GQ readers are AB
62,000 Esquire readers are AB
448,000
114,000
331,000 GQ readers are ABC1
84,000 Esquire readers are ABC1
An advertisement in GQ already reaches almost half of Esquire readers:
47% of Esquire readers also read GQ
12% of GQ readers also read Esquire
Source: Combined Print & Digital ABC Jul-Dec 14 / NRS Jan-Dec 14, Esquire: two-year data Jan 13-Dec 14 / The Condé Nast Health & Beauty Survey 2014 / Google Analytics Mar-May 15 / GQ Website survey, May 13 /
The GQ Portfolio Survey 2015
BRAND REACH
1.7million
TOTAL AUDIENCE
{Social media followers}
256,000+ 198,714+ 165,000+
Source: Ipsos Media CT 2014 / Social Media Figures latest date 1st July 2015
CROSS PLATFORM PROFILES
{Reader/user profiles matched}
{Platform overlap}
Source: Ipsos MediaCT (14,908 online GB adults) and NRS (Oct 2010 – Sep 2011)
STATISTICS
{Fashion}
In the last 12 months, GQ men have collaboratively spent over £419
on fashion purchases.
million
{Grooming}
GQ readers are over four times more likely than the average UK adult to
definitely agree with the statement: ‘I can’t resist expensive aftershave’.
(Index: 406)
{Watches}
In the last 12 months, GQ’s affluent readers have collaboratively spent over
£18 million on watches.
{Cars}
On average GQ readers spend: £27,142 on a new car.
{Travel}
In total, GQ’s affluent readers spent over £113
million on their last holiday.
{Food & Drink}
GQ men are over two and a half times more likely than the average UK adult
to agree with the statement:
‘I like to go to trendy places to eat and
drink’.
(Index: 253)
Source: TGI GB 2014 Q2 Doublebase / TGI GB 2014 Q2 / Premier TGI 2014 - affluent readers; AB or those earning over £50,000 / The Condé Nast Motoring Survey 2011
STATISTICS
{Fashion}
In the last 12 months, GQ.co.uk users have collaboratively spent £318
million on fashion purchases.
{Grooming}
GQ.co.uk users are more than two and a half times more likely as the average
UK adult to definitely agree with the statement: ‘I take great pleasure in
looking after my appearance’.
(Index 278)
{Watches}
In the last 12 months, GQ.co.uk users have collaboratively spent £5.6
million on watches.
{Cars}
On average, GQ.co.uk users spend £22,021 on a new car.
{Travel}
87% of GQ.co.uk users say “holidays are an essential part of my lifestyle”.
{Food & Drink}
GQ.co.uk users are
68%
more likely than the average respondent to
definitely agree with the statement:
and drink’.
(Index 168)
Source: TGI Clickstream GB 2014 Q2 / Condé Nast Motoring Survey 2011 / GQ Travel Survey 2012
‘I like to go to trendy places to eat
EDITORIAL
{Details}
{Taste}
{Cars}
Welcome to the good
life.
From books and films
to humour, travel and
style – it all starts here
A delight for your inner
gourmand. Catch up with
Heston, Kelner and GQ’s
Food (and drink)
connoisseurs
Giving you the inside
track on the latest,
greatest, most desirable
machines – on and off
the road
EDITORIAL
{Action}
{Travel}
{Editorial Well}
Keep fit, stay strong
and hone your skills
with advice from
professional athletes.
This is where you
learn how to push
your potential
All aboard, please.
Whether it’s a quick
getaway or a long
break, GQ tells you
where to go and how
to get there in style
and comfort
Britain’s got talent and it
writes for GQ. Our awardwinning writers interview
the planet’s hottest talent
and tackle big features
EDITORIAL
{Dresser}
{Grooming}
{Talk}
What to wear and
how to wear it. With
the invaluable advice
of our Style Shrink,
Dresser is a perennial
favourite with readers
Helping you look and
feel the part, this goto section has
everything from antiageing tips to
summer essentials
From politics to sex,
music to marriage,
this is where the big
names take on the
hottest topics
EDITORIAL
{Fashion}
GQ has dedicated 656 editorial pages to fashion in the last 12 months...
Esquire: 421
Men’s Health: 165
805 Fashion advertising pages in the past 12 months...
Esquire: 481
Men’s Health: 326
Source: AdDynamix Press Apr 13 - Mar 14
EDITORIAL
{Comment}
{Style}
Comment offers the best in
opinion, first person reportage
and delivers topical
commentary (and the
occasional rant.) GQ’s style section is your onestop destination for any man
wanting to improve his sartorial
standing.
{Entertainment}
{Girls}
Your daily essential guide to
everything man needs to know
about pop culture. The
Entertainment channel offers a
unique take on the most important
matters in the worlds of film, TV,
technology music, food and so
much more. The Girls channel explains
everything you need to know
about women, sex and
relationships. It's packed with
advice – including GQ's own Sex
Shrink – and photos of the most
beautiful women on Earth.
ADVERTISING
‘If a brand advertises in this magazine or
medium,it must be good’
81% GQ readers agree:
Even 37% of non-GQ readers believe in GQ’s power to endorse brands...
Source: The GQ Trend Report 2010/NMR
ADVERTISING
{HOMEPAGE TAKEOVER}
PUSHDOWN/ X3 HTML5 RESPONSIVE
HOMEPAGE FILL
PUSHDOWN {970X90}
EXPANDING TO
{970X415}
HOMEPAGE FILL
EXPANDING TO
{1520X869}
HOMEPAGE FILL
{1520X340}
HOMEPAGE FILL
{1520X340}
88% GQ.COM USERS agree:
‘Brands advertised on this website are QUALITY brands’
Source: NetObserver, Spring 2013
ADVERTISING
{SPONSORED SECTION SPLASH PAGE}
PUSHDOWN/ DOUBLE SKY/MPU
OR PUSHDOWN X3 HTML5 RESPONSIVE
HOMEPAGE FILL
PUSHDOWN {970X90}
EXPANDING TO
{970X415}
DOUBLE SKY
{300X600}
87% GQ.COM USERS agree:
‘I have confidence in the brands advertised on this website’
Source: NetObserver, Spring 2013
ADVERTISING
{ARTICLE PAGES}
IN CONTENT ADS
IN CONTENT AD
HTML FULLY RESPONSIVE UP TO {650X160}
GQ.COM USERS are over 4 times more likely to agree {Index 489}:
‘Online adverts play a part in influencing the brands that I buy’
Source: TGI Clickstream Q4 2013 (Jul 12 - Jun 13)
ADVERTISING
{ARTICLE PAGES}
GALLERY INTERSTITIAL
FULL CONTENT AREA {1000X600}
69% GQ.COM USERS agree:
‘I have an affinity with the brands advertised on GQ.co.uk’
Source: NetObserver, Spring 2013. Please note, Index against the NetObserver average
SUPPLEMENTS
GQ prides itself on producing high-quality, relevant supplements with a strong
editorial base. From High Street to catwalk, from watches to shoes, we offer the very
best advice for, and commentary on, the coming season. In 2012 we covered topics
such as sport, travel, restaurants and bars. Many of these supplements are long
standing partnerships which will continue into 2013, however GQ are always keen to
discuss further bespoke sponsorship options.
Apps
{Tablet}
The October 2011 issue saw the launch of the monthly GQ tablet app for the
iPad. This platform replicates the magazine but in an enhanced digital
format giving the GQ reader a chance to interact with some of the features
within the magazine, such as listen to a newly released song, watch a trailer
for an upcoming film or have a 360 degree view of a new club. The app also
gives the ability for advertisers to have increased interaction and data
capture opportunities from this affluent GQ readership via adding live links
to their websites, showing video footage from their archives or slide shows
of their collections within their advertising for example. The tablet app has
increased the circulation by over 9,000 readers to date and with the launch
of GQ on Kindle Fire from the December 2012 issue this number will no
doubt continue to grow.
{Standalone biannual fashion title}
GQ Style is the UK’s most commercially successful men’s fashion biannual. Published in March and
September...it is the one stop shop that stylish men should have to hand for the season.
GQ Style allows the GQ portfolio to engage a specialised audience of key taste makers and opinion
formers - the men who initiate trends and put brands on the radar of the male masses.
The title’s audience is grown up and discerning so the editorial environment is luxurious and chic
whilst remaining exciting, modern and thought provoking.
Subcultures and cultural trends are always a key aspect of the editorial mix.
“I’m tremendously pleased to have the opportunity to build on the strength of the
ultimate style bible, and look forward to interpreting the sartorial interests and
passions of the 21st century man.”
Luke Day
Editor, GQ Style
{The team}
Luke Day:
Editor
Elgar Johnson:
Fashion Director
Gary Armstrong:
Junior Fashion Editor
{Readership}
Distribution:
London S/E:
Average age:
Household income:
65,000
50%
34
£103,347
GQ Style continues to be the most successful
men’s biannual in the market
Source: Publisher’s Statement - Print & Digital / The GQ Style Reader Survey 2015 / The GQ Portfolio Survey 2015
STYLE ADVERTISING
RATES & CONTACTS
SIZE/POSITION
RATE (£)
RATE (£)
Page run of paper
14,994
9,317
Page facing matter
16,012
12,404
Page specified position
18,207
-
Page first third
19,439
-
Contents, masthead, contributors
20,885
15,435
Inside back cover
21,795
15,545
SIZE
RATE (£)
728x90
30cpm
MPU
250x300
45cpm
Double-skyscraper
300x600
95cpm
Max.
420x160
95cpm
Max.
1000x600
100cpm
Leaderboards
In Content Ads
Gallery Interstitials
Outside back cover
23,723
21,830
DPS run of paper
30,095
17,144
Homepage & Section
Sponsorship
DPS specified position
34,005
23,263
Solus Email
-
150cpm
DPS first third
36,254
-
Sponsored Newsletter
-
45cpm
Inside front cover DPS
43,697
-
Inside front cover gatefold
83,057
st
1 DPS
nd
2
DPS
Opening bank DPS
POA
72,600
47,944
-
39,092
-
38,342
App
TOTAL PRICE (Net)
Per Issue, Per Element Cost
28,004
Standard
Half page run of paper
7,551
-
Static*
Half page specified position
9,050
-
Static w/link
Half page masthead contributors
10,282
-
Premium
Quarter page run of paper
4,605
-
PROMOTIONS
£0
£1,000
Scrolling Ad
£4,000
Slide show**
£4,000
:30 Video
£4,000
Page
16,463
11,278
Premium Plus
DPS
32,926
20,738
Photo Explorer
£8,000
3,000 (net)
3,000 (net)
Photo 360
£8,000
:60 Video
£8,000
Creative per page
INSERTS
*Must be provided in both landscape and portrait formats.
Scent strips
Rate on application
-
Tip on
Rate on application
-
Loose single sheet (Machine)
£51 per ‘000
-
Loose single sheet (Hand)
£82 per ‘000
-
:**Quantity of images available per slide show may vary.
***************************************
*
LONDON OFFICE
Vanessa Kingori, Publisher, GQ, GQ Style & GQ.co.uk
Justin Barriball, Associate Publisher
Anne Prendergast, Creative Solutions Director
Condé Nast Publications Ltd.
Vogue House,
Hanover Square,
London W1S 1JU
Tel: 020 7499 9080
Fax: 020 7491 3889
NORTH & MIDLANDS
Karen Allgood
Regional Sales Director
Condé Nast Publications Ltd.
Suite 1, Ground Floor,
Block A, Barons Court,
Manchester Road,
Wilmslow, Cheshire SK9 1BQ
Tel: 020 7152 3276
Fax: 01625 539730
FRANCE
Helena Kawalec
Head of the Paris Office
Condé Nast Publications Ltd.
4 Place du Palais-Bourbon,
75007 Paris,
France
Tel: +33 (1) 44 11 78 80
Fax: +33 (1) 45 56 19 79
ITALY
Valentina Donini
Mia srl
Via Hoepli,
20121 Milan,
Italy
Tel: +39 (02) 8051422
Fax: +39 (02) 876344
USA
Shannon Tolar Tchkotoua
US Advertisement Director
Condé Nast Publications Ltd.
3, 750 Third Avenue,
10th Floor,
New York 10017
Tel: +1 (212) 630 4913
Fax: +1 (212) 630 5966
ADVERTISING SCHEDULE 2015
{GQ Schedule}
ON SALE
DATE
COPY
DEADLINE
INSERTS
DUE
TABLET COPY
DEADLINE
DEC 2014
06 NOV
01 OCT
13 OCT
08 OCT
JAN 2015
04 DEC
29 OCT
10 NOV
05 NOV
FEB 2015
08 JAN
26 NOV
08 DEC
03 DEC
03 NOV
MAR 2015
05 FEB
19 DEC
12 JAN
07 JAN
01 DEC
APR 2015
12 MAR
04 FEB
16 FEB
11 FEB
22 DEC
MAY 2015
09 APR
04 MAR
16 MAR
11 MAR
09 FEB
JUN 2015
07 MAY
01 APR
13 APR
08 APR
09 MAR
JUL 2015
04 JUN
29 APR
11 MAY
06 MAY
02 APR
AUG 2015
09 JUL
03 JUN
15 JUN
10 JUN
01 MAY
SEP 2015
06 AUG
01 JUL
13 JUL
08 JUL
08 JUN
OCT 2015
10 SEP
05 AUG
17 AUG
12 AUG
06 JUL
NOV 2015
08 OCT
02 SEP
14 SEP
09 SEP
10 AUG
DEC 2015
05 NOV
30 SEP
12 OCT
07 OCT
07 SEP
JAN 2016
08 DEC
02 NOV
12 NOV
09 NOV
05 OCT
ISSUE
PRIME SITE
DEADLINE
{GQ Style Schedule}
ISSUE
ON SALE
DATE
COPY
DEADLINE
INSERTS
DUE
TABLET COPY
DEADLINE
PRIME SITE
DEADLINE
S/S 15
19 MAR
09 FEB
02 MAR
16 FEB
05 JAN
A/W 15
24 SEP
17 AUG
04 SEP
24 AUG
13 JUL
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(d) Any complaint concerning the production or publication of any
Advertising Copy must be notified in writing to CNP within 4 weeks of
the relevant Publication Date.
(c) The technical compliance of Advertising Copy provided by the
Advertiser to CNP for publication in Digital Versions remains the
responsibility of the Advertiser. CNP accepts no responsibility and shall
have no liability to the Advertiser for any of the consequences (including
the state of the published Advertising Copy) where any materials
provided to CNP do not comply with the 'Tablet Advertising Material
Specifications' element of the Technical Specifications.
(e) CNP will exercise reasonable care in preparing and publishing
Advertising Copy but if any Advertising Copy is not published in
accordance with the booking confirmation issued by CNP due to the act
or omission of CNP, CNP’s maximum liability shall be limited to the
amount of any payment made for the relevant Advertising Copy. CNP
shall not be liable in any manner to the Advertiser for any error, misprint
or omission which does not materially detract from the look or meaning
of any Advertising Copy nor shall CNP be liable to the Advertiser for any
such error, misprint or omission to the extent attributable to the
Advertiser's non-compliance with these Terms and Conditions. CNP
may (subject to Section 6(b) above) at the Advertiser’s request carry
further or corrective Advertising Copy of a similar type and standard to
the Advertising Copy which has not been published in accordance with
the booking confirmation issued by CNP which shall be the Advertiser's
sole and exclusive remedy.
(d) If the Advertiser does not provide Advertising Copy compliant with
this Section 4(ii) by the notified Press Date for the Digital Version CNP is
entitled (but not obliged) to re-publish any previous Advertising Copy
previously published in the relevant Digital Version.
(e) For the avoidance of doubt, any links embedded in any Advertising
Copy for any Digital Version will only be enabled when the relevant enduser device is connected to the Web via WiFi or 3G.
(iii) General
(a) All Advertising Copy supplied by the Advertiser will be held by CNP at
the owner’s risk and should be insured against loss or damage and
backup copies retained by the owner. Advertising Copy will be deleted
and destroyed by CNP after 6 months of CNP's receipt of the same
unless collected from CNP by the Advertiser. None of the Advertising
Copy shall be deemed to have any value other than the cost of the
materials.
5. PAYMENT
(f) The Advertiser may not recharge a client for advertising space at an
increased rate without CNP’s written consent.
(g) For Advertising Copy including a Sales Promotion or a special offer
the Advertiser must provide all details when placing its order.
(h) CNP and the Advertiser warrant that they will observe their respective
obligations under the Data Protection Act 1998 arising in connection
with these Terms and Conditions.
(i) These Terms and Conditions shall be construed under and governed
by the law of England and the parties submit to the exclusive jurisdiction
of the English Courts.
(a) Payment shall be made within 30 days of the date of CNP's invoice.
(b) If payment is not made in full within 30 days of the date of CNP's
invoice the Advertiser shall pay interest under The Late Payment of
Commercial Debts (Interest) Act 1998, at 8% above Bank of England base
rate.
(c) New Advertisers will be required to pay in advance for the first three
insertions of Advertising Copy.
6. GENERAL
(a) The Advertiser accepts that the Advertiser is a principal in law and
accordingly warrants that all Advertising Copy (and its constituent parts)
when submitted to CNP for production and upon publication shall: (i) be
neither defamatory nor obscene, and shall comply in all respects with
the requirements of the British Code of Advertising Practice and other
relevant industry codes, and (ii) comply with and not contravene the
requirements of (a) any Act of Parliament, statutory instrument, code of
practice or regulation promulgated thereunder including any law of the
European Community for the time being in force or applicable in the
United Kingdom and (b) any acts, decrees, regulations or authorities in
those markets in which the advertisement (and in particular comparative
advertising) may be accessed: (iii) in the case of financial advertising
comply with the Financial Services and Markets Act 2000 and other
relevant statutes and regulations issued pursuant to statute or by any
regulatory body: (iv) not breach any contract or infringe or violate any
copyright, trademark or any other personal or proprietary right of any
person or entity or render CNP liable to any proceedings or liabilities
whatsoever, wheresoever.
(b) Notwithstanding anything to the contrary set out herein, CNP is
entitled at its absolute discretion to reject or exclude any Advertising
Copy submitted for publication notwithstanding: (i) CNP's previous
acceptance of the relevant Advertiser's order; and (ii) whether or not the
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