Bachelor of Arts in
The advertising-public relations B.A. is designed to provide students with the skills and knowledge leading to
careers in advertising, public relations or integrated marketing. Students learn to plan, write and execute advertising
campaigns and public relations strategies. It is a limited access degree program, which means that a separate
application must be submitted directly to the Nicholson School of Communication in order to be considered for
admission.
APPLICATION PROCESS
Deadlines: fall (June 1), spring (October 1), summer (February 1)
Minimum admission criteria:
• Completion of a minimum of 45 college credit hours
• Grammar proficiency met with a minimum of a “B” average in both ENC 1101 and ENC 1102 (English Composition) or
qualifying AP/IB/CLEP/Grammar Proficiency Exam scores
• Completion or enrollment in the semester of application in ADV 3008 (Principles of Advertising) and PUR 4000 (Public
Relations). Courses must be completed with a “C” average or better.
Competitive admission criteria:
• Admission is based on competitive college cumulative GPA. Approximately 70 of the top students who meet minimum
admission criteria will be invited to write an essay. The average GPA is 3.5, with cutoff GPAs ranging from 3.0 to 3.3.
• Approximately 40 of the top students who write an essay will be invited for admission. A faculty panel reviews all of the
essays by blind evaluation.
COURSE WORK
Fundamental Core Courses – May be completed in a pending
status prior to admission
ADV 3008
Principles of Advertising
PUR 4000 Public Relations
MMC 3200 Mass Communication Law
MMC 3420 Mass Media Research Methods
MMC 3630 Social Media as Mass Communication
ADV/PUR 4941 Internship
SPC 1608 Fundamentals of Oral Communication
STA 2014 Statistics
ECO 2013/2023 Macroeconomics or Microeconomics
Advanced Core Course – May only be completed after
admission is granted
ADV 4101 PUR 3100 MMC 4411 Advertising Copywriting
Writing for Public Relations
Advertising-PR Campaigns
Restricted Electives (12 hours required)
ADV 4101 ADV 4300
JOU 4700
MMC 4300
PUR 3004
PUR 4110C PUR 4203 PUR 3210 PUR 4400 PUR 4801 Radio-TV Advertising
Advertising Media Planning
Journalism Ethics *
International Media *
Public Relations and Society *
Public Relations Publications
Ad-PR Law and Ethics
Corporate Social Responsibility *
Crisis Communication *
Public Relations Case Studies *
* courses may be completed in a pending status
PROGRAM FEATURES
•
•
•
•
Learn from distinguished faculty who are world renown
scholars and professional practitioners in the field.
Receive personalized academic advising from faculty
and professional advisors readily available to students.
Have access to state-of-the-art computer labs
equipped with leading news and design software.
Gain experience in the industry with internship
opportunities. The program encourages preprofessional networking opportunities with nationally
and regionally affiliated student organizations.
WAYS TO GET INVOLVED IN YOUR MAJOR
•
•
•
Participate in no credit internships to gain experience
in the industry.
Introduce yourself to faculty, connect with current
students in the major and shadow professionals in the
field.
Become a member of student organizations including
the Ad Club and Quotes, the PR Club.
WHAT YOU CAN DO WITH THIS MAJOR
Jobs that you can hold with this major include:
• Copywriter
• Media Buyer
• Public Relations
• Media Planner
Coordinator
• Development
• Event Coordinator
Coordinator
• Public Information Officer
• Social Marketing
• Campaign Manager
Specialist
• Lobbyist
• Speech Writer
NICHOLSON SCHOOL
OF COMMUNICATION
Advertising-PublicRelations,
Relations,B.A.
B.A.
Advertising-Public
Advertising-Public
Relations,
B.A.
PlanofofStudy
Study
2-YearPlan
2-Year
2-Year Plan of Study
Summer
Summer
Hours
Hours
Hours
Fall
Summer
Fall
Hours
Hours
Hours
Hours
Apply
to the
major
October
Apply
to the
major
by by
October
1 1
Year 1
Year 1
Year 1
ADV
3008
- Principles
Advertising
ADV
3008
- Principles
of of
Advertising
Year 2
of
Year 2
Year 2
Elective
- outside
NSC
(Liberal
Arts)
Elective
- outside
of of
NSC
(Liberal
Arts)
Varies
student
- see
advisor
Varies
byby
student
- see
advisor
Two year
Elective
- outside
NSC
(Liberal
Arts)
Elective
- outside
of of
NSC
(Liberal
Arts)
Varies
student
- see
advisor
Varies
by by
student
- see
advisor
If admitted,
take...
Apply
If admitted,
to the take...
major
by October 1
3 3
MMC
3200
- Mass
Communication
Law
ADV
MMC
3008
3200
- -Principles
Mass
Communication
of Advertising
Law
If adm
33 3
MMC
PUR
4000
- Public
Relations
PUR
4000
- Public
Relations
3 3
MMC
3630
- Social
Media
PUR
MMC
4000
3630
- Public
- Social
Relations
Media
33 3
MMC
3 3
PUR
3100
- Writing
PR
MMC
PUR
3100
3240
- -Writing
Mass
Media
forfor
PRResearch
33 3
PUR 3
**ECO
2013
2023
- Economics
**ECO
2013
or or
2023
- Economics
3 3
**STA
2014
-2023
Statistics
**ECO
**STA
2014
2013
-orStatistics
- Economics
33 3
**STA
**Foreign
Language
**Foreign
Language
4 4
**Foreign
Language
**Foreign
Language
**Foreign
Language
44 4
**Fore
16 16
Total
Credit
Hours: 16
Total
Total
Credit
Credit
Hours:
Hours:
16 16
3 3
ADV
4101
- Advertising
Copywriting
Internship
ADV
4101
- Advertising
Copywriting
33 3
MMC
4411
- Ad-PR
Campaigns
ADV
MMC
4101
4411
- -Advertising
Ad-PR
Campaigns
Copywriting
33 3
MMC
3 3
Restricted
Elective
Elective
Restricted
- outside
Elective
of NSC (Liberal Arts)
Varies by student - see advisor
33 3
Restricted
Elective
- Internship
Restricted
Elective
- Internship
Restricted
Elective
33 3
Restric
3 3
Restricted
Elective
Elective
Restricted
- outside
Elective
of NSC (Liberal Arts)
Varies by student - see advisor
33 3
Restricted
Elective
Restricted
Elective
Restricted
Elective
33 3
Restric
Elective
- outside
of
NSC
(Liberal
Arts)
Elective
Elective
-- outside
outside
of
of NSC
NSC
(Liberal
(Liberal
Arts)
Arts)
Varies
student
- see
advisor
Varies
Varies
by
by by
student
student
-- see
see
advisor
advisor
3 3
Elective
- outside
of
NSC
(Liberal
Arts)
Elective
-- outside
of
(Liberal
Arts)
Elective
outside
of NSC
NSC
(Liberal
Arts)
Varies
student
- see
advisor
Varies
by
student
-- see
advisor
Varies
byby
student
see
advisor
33 3
Electiv
Varies
Elective
- outside
NSC
(Liberal
Arts)
Elective
- outside
of of
NSC
(Liberal
Arts)
Varies
student
- see
advisor
Varies
by by
student
- see
advisor
3 3
Elective
- outside
of
NSC
(Liberal
Arts)
Elective
-- outside
of
(Liberal
Arts)
Elective
outside
of NSC
NSC
(Liberal
Arts)
Varies
student
- see
advisor
Varies
by
student
-- see
advisor
Varies
byby
student
see
advisor
33 3
Electiv
Varies
Elective
- outside
NSC
(Liberal
Arts)
Elective
- outside
of of
NSC
(Liberal
Arts)
Varies
student
- see
advisor
Varies
by by
student
- see
advisor
Total
Credit
Hours:
Total
Credit
Hours:
Hours
Hours
Hours
Hours
MMC
3240
- Mass
Media
Research
MMC
3240
- Mass
Media
Research
Total
Credit
Hours:
Total
Credit
Hours:
Internship
Internship
Spring
Spring
Fall
12 12
Total
Credit
Hours: 12
Total
Total
Credit
Credit
Hours:
Hours:
15 15
Total
Credit
Hours: 15
Total
Total
Credit
Credit
Hours:
Hours:
15 15
Advertising-Public Relations, B.A.
NOTE:
This
a generic
plan
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aNOTE:
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NOTE:
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4-Year
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may
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credit
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Liberal
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ENC
1101
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I Faculty
3 Coordinator.
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3
Upper
level
transfer
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course
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MGF 1106 - Finite Math
3
SPC 1608 - Speech
3
SYG
2000
-toSociology
3 to transferring
STA 2014Cto- Statistics
**Students
may
have
completed
these
courses
prior
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UCF.**
**Students
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to**Students
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UCF.**
completed these courses prior
UCF.**
Foreign Language
STA 2023 is equivalent to STA 2014.
STA
2023
is equivalent
STA
2014.
STA
2023
is equivalent
to to
STA
2014.
Total Credit Hours:
Year 2
Total Credit Hours:
13
13
PUR 4000 - Public Relations
3
3
GEP - Historical Foundation (Gordon Rule)
3
GEP - Historical Foundation (Gordon Rule)
3
GEP - Science Foundation
3
GEP - Science Foundation
3
GEP - Cultural Foundation
3
Elective - outside of NSC (Liberal Arts)
3
Elective - outside of NSC (Liberal Arts)
3
Total Credit Hours:
15
15
If admitted, take...
MMC 3630 - Social Media
3
PUR 3100 - Writing for PR
3
MMC 3240 - Mass Media Research
Methods
3
Restricted Elective
3
MMC 3200 - Mass Communication Law
3
Restricted Elective
3
Elective - outside of NSC (Liberal Arts)
3
Elective - outside of NSC (Liberal Arts)
3
3
Elective - outside of NSC (Liberal Arts)
Elective - outside of NSC (Liberal Arts)
Total Credit Hours:
Year 4
Total Credit Hours:
3
Total Credit Hours:
Year 3
Four year
4
ECO 2013 or 2023 - Economics
Apply for Admission by October 1
Total Credit Hours:
15
Total Credit Hours:
3
15
Internship
3
ADV 4101 - Advertising Copywriting
3
MMC 4411 - Ad-PR Campaigns
Elective - outside of NSC (Liberal Arts)
3
Restricted Elective
3
Restricted Elective - Internship
Elective - outside of NSC (any discipline)
3
Elective - outside of NSC (any discipline)
3
Elective - outside of NSC (any discipline)
2-3
Elective - outside of NSC (any discipline)
3
Elective - outside of NSC (any discipline)
2-3
Elective - outside of NSC (any discipline)
3
Total Credit Hours:
UNIVERSITY OF CENTRAL FLORIDA
NICHOLSON SCHOOL OF COMMUNICATION
ORLANDO, FLORIDA 32816-1344
P 407 823 2681
3
Foreign Language
ADV 3008 - Principles of Advertising
Total Credit Hours:
of
4
nassc@ucf.edu
communication.cos.ucf.edu
9
Total Credit Hours:
15
Total Credit Hours:
3
3
10-12