MASSACHUSETTS COLLEGE
OF ART AND DESIGN
2013 PERFORMANCE REPORT / APRIL 2014
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/ MASSACHUSETTS COLLEGE OF ART AND DESIGN / PERFORMANCE REPORT 2013
MASSACHUSETTS COLLEGE OF ART AND DESIGN
621 Huntington Avenue Boston, MA 02115 | 617 879 7800 | massart.edu
COLLEGE LEADERSHIP 2014-2015
Senior Administration
Dawn Barrett, President
Kurt Steinberg, Executive Vice President
Ken Strickland, Provost and Senior VP
for Academic Affairs
Maureen Keefe, VP for Student Development
Marjorie O’Malley, VP of Advancement
Susana Segat, Chief of Staff
Board of Trustees
Richard Marshall, MD, Chair
David Lee, Vice Chair
Hope Barkan
Paul Foster
Elisa Hamilton, ‘07
Pamela Parisi, ‘67
Susan Schechter
Rick Shea
John Taylor “Ike” Williams
Samuel Yin, Ph.D.
Alex Nally, Student Trustee
Foundation Board
Officers
Clare Villari, Chair
Jennifer Harrington, Vice Chair
Jill Kravetz, Vice Chair
Jeremy Pozen, Treasurer
Susan Schechter, Clerk
Trustee Representative and Chair Emerita
Paul Pflugfelder
Jeff Rutchik
Kathy Sharpless
Jodi Slater
John Thompson, ‘05
Elissa Warner
David Webster
Designated Directors
Dawn Barrett, College President
Marjorie O’Malley, Executive Director of
the Foundation
Ken Strickland, Provost and Sr. VP of
Academic Affairs
Chairs Emeriti
Trevania Henderson
Bill Hicks
Honorary Directors
Caroline Collings
Nick Greville
Susan Rothenberg
Kay Sloan
Michael Tarnow
Cheryl E. Warrick
Directors
Robert Bachelder
David Capodilupo
Deanna Fulp
Robert S. Gatof
Margery Hamlen, ’95
Ciara Hunt
Consuelo Arostegui Isaacson
Barbara Jelleme
Charles Jobson
Wesley Karger
Brian Kinney
Tali Kwatcher
Fred Leichter
Marcia Lloyd
Kristina Hare Lyons
Patricia McLaughlin
Ed Morata
Diane Nordin
Cover photo: I’ll Lick My Own Wounds
Danika Johnson, Fibers ‘14
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Corporate Advisory Council
Christopher Whitlock ‘03, Chair
Jennifer Harrington, Vice Chair
Franny Andahazy ‘83
Jason Arnone ‘95
Dawn Barrett
Katy Barrett
BK Boley
Duncan Browne
Anne Callahan
Richard M. Coffman
Brian Collins ‘82
David D’Angelo
Mindy d’Arbeloff
Maura FitzGerald
Paul D. Foster
Deanna Fulp
Bill Griffin
Jeff Johnson ‘86
Paul Karger
Wesley Karger
Kathy Kiely ‘78
Lynne Kortenhaus
Jill Kravetz
Murray Lapides
Fred Leichter
Elizabeth O. Lowrey
Karen McCafferty
Mark McKenna
Matt McLaughlin
Aidan Petrie
James Read
John Reilly
Lee Rubenstein
John Rule
Jeff Rutchik
Susan Schechter
Maryellen Schroeder
Kathy Sharpless
Tammy Skuraton
Anne Marie Stein
Dorothy Urlich
Clare Villari
Jennifer Willis
Mark Young
Tug Yourgrau
TABLE OF CONTENTS
2013 HIGHLIGHTS
1
Introduction1
Art College Peer Group
Reporting Periods
Accreditation
Strategic Planning
Student Success and Engagement
Retention and Graduation Rates
SNAAP Survey
Civic Engagement
MassArt Youth Programs
2
Financial Health
Cost Efficiencies
Design Center Construction Update
5
KEY INDICATORS
6
Academic Quality
Admission Standards
Admissions Selectivity
Faculty Credentials
7
Access and Affordability
Enrollment in the BFA Degree Program
Urban and Community College Students
Tuition and Fee Structure and Financial Aid Policies
Enrollment in Graduate and Certificate Programs
8
Student Success and Engagement
Retention Rate for First-time Freshmen
Six-year Graduation Rates
Graduation Rate Benchmarks
Six-year Graduation Rates for ALANA Students
11
Service to the Commonwealth and the Community
Degrees and Certificates Awarded Annually
BFA Degrees
Graduate Employment
13
Financial Health
State Operating Support
Undergraduate Tuition and Fees
Tuition Dependency
Endowment
Peer Expenditure Benchmarks
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Borrowing NX. MCAD 2011-2014 (duration 7PM-8PM March 27th, 2014)
Performance by Cody Sullivan, SIM ‘14
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2013 HIGHLIGHTS
INTRODUCTION
The underlying premise of the MassArt New Partnership Plan
is that the college, as a specialized public institution, can and
should be held to high standards of accountability and therefore
should also be granted substantial freedom to determine how it
achieves those outcomes. Legislation contained in Section 634
of the FY04 Massachusetts State Budget authorized the college
to establish its own performance standards appropriate to the
unique nature of its mission and mandates a report each year.
This report provides quantitative and qualitative data on selected
performance measures from the performance agreement included
in the New Partnership Plan renewal, approved in December
2009, and highlights notable MassArt events, accomplishments,
and directions in the past year.
ART COLLEGE PEER GROUP
Peer institutions, approved by the BHE in March 2010, are listed
below. This group includes colleges that are up to 50% larger or
smaller than MassArt in enrollments, offer different configurations
of programs and majors, and have varying financial resources; but
when considered in the aggregate, average measures for the group
provide valid benchmarks for MassArt on most performance
indicators. These institutions are used for benchmarks for the key
indicators included in the second section of this report.
Art Center College of Design
California College of the Arts
California Institute of the Arts
College for Creative Studies
Columbus College of Art and Design
Maryland Institute College of Art
Ringling College of Art and Design
Rhode Island School of Design
School of the Art Institute of Chicago
The University of the Arts
REPORTING PERIODS
ENROLLMENT FINAL FY 2013, preliminary FY 2014
ADMISSIONS Fall 2013
FINANCIAL AID FINAL FY 2013, Fall 2013
RETENTION AND GRADUATION FY 2012, FY 2013
TUITION AND FEE REVENUE FY 2013
PEER FINANCIAL BENCHMARKS FY 2012
Benchmarks use the most recent available peer data.
Preview showing of 24th Annual MassArt Auction. Bakalar and Paine galleries.
(Photo: Alessandra Bisalti ‘14)
ACCREDITATION
The National Architectural Accrediting Board, Inc. (NAAB)
granted Massachusetts College of Art and Design initial
accreditation for the Master of Architecture degree for a threeyear term effective January 1, 2013. NAAB is the sole agency
authorized to accredit U.S. professional degree programs in
architecture. MassArt and NAAB have been working together to
develop the Masters in Architecture degree program in conformity
with the highest standards of pedagogy, professionalism, and
community involvement.
The visiting team report (VTR) stated that the college made
significant efforts in support of the program and applauded the
faculty, students, and administration for their dedication and
commitment: “There is a palpable sense of community and
collegiality.” Visiting evaluators noted that MassArt’s graduate
students are “smart, creative, articulate, entrepreneurial” and that
the program’s facilities are “impressive.” It encouraged the college
to pursue the goals of the Architecture Long Term Plan and to
focus on future opportunities to support a young and evolving
program.
MassArt’s 10-year reaccreditations with the National Association
of Schools of Art and Design (NASAD) and the Northeast
Association of Schools and Colleges (NEASC) are scheduled for
2016. The self-study process will begin in fall 2014 with a report
submitted to both organizations by December 2015 and a joint
campus visit scheduled for early 2016.
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2013 HIGHLIGHTS
STRATEGIC PLANNING
Since May 2013, the MassArt community has been actively
engaged in the process of creating a new strategic plan for
2015-2020. The work has been organized in three distinct phases.
Phase I: Research/Current State Analysis – Summer 2013
The goal for Phase 1 was to gather research and prepare an
analysis of our ‘current state’. With the help of the Center for
Applied Research (CFAR), an environmental scan was developed
that included a shared, data-driven view of the college’s current
state and identification of some strategic challenges that may
impact our future. The analysis included review of data from
internal and external sources, as well as information from
interviews across the college and with community partners.
will be developed following board approval of the plan; these
will include assignment of responsibilities, timetables, resource
allocation, and an on-going evaluation plan.
Review and revision of MassArt’s partnership plan is scheduled
for next year, with submission of a proposal for renewal to BHE
by April of 2015.
Phase II: Developing Goals and Objectives – Fall 2013
MassArt kicked off its fall 2013 semester with Opening Day/
Strategic Planning Day. Faculty and staff were introduced to the
process. At this event, an overview was presented on Phase I. In
subsequent workshop sessions, members of the Boards as well
as faculty, staff, and students had the opportunity to react to the
analysis and participate in exercises to generate discussion and
gather input on key areas of focus.
Early in the semester, six working groups (total of 60+ members)
were created to help shape the ideas and priorities for our new
strategic direction and to position the college for the future. At
the conclusion of their research and discussions, the working
groups were asked to provide recommendations to the Strategic
Planning Steering Committee on the following six areas of
interest: Academic Excellence, Assessment and Accountability;
Student Success; Enrollment Management; Systems, Sustainability,
Integrated Resources; Partnerships, Community, and Civic
Engagement; and Recognition, Reputation, Identity, Visibility.
These ‘reports’ were organized by key goals and underlying
objectives, and addressed overarching institutional values
regarding social justice and diversity work at MassArt.
Phase III. Development of Plan – Spring 2014
The third phase began with the compilation and publication of
reports from the six working groups which proposed goals and
objectives for each area of inquiry. The document was shared with
the college community through our website, with a mechanism
for collecting comments. Meetings were held to review draft goals
and objectives with subcommittees of the Board of Trustees. The
process of consolidation and prioritization continued throughout
the spring semester, and included the identification of shared
themes, potential strategic synergies, and emergent or redefined
values and priorities. An initial draft was presented to the Board
of Trustees in April with the goal of a board vote on a finished
planning document in June 2014. Implementation processes
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2013 Graduation, left to right: Samuel Yin, Dawn Barrett, Lewis Hyde, Paul Dobbs,
Zandra Rhodes, Sondra Grace (Photo: Glenn Kubalko)
STUDENT SUCCESS AND ENGAGEMENT
Retention and Graduation Rates
MassArt’s 74% six-year graduation rate (for the 2007 entering
freshman cohort) is the highest in MassArt’s history. MassArt
ranks second among its peer colleges in the Association of
Independent Colleges of Art and Design (AICAD) for both
freshman retention and six-year graduation rates. MassArt’s
freshman to sophomore retention rate was somewhat lower than
recent years at 84%, but appears to follow a pattern of lower
rates experienced by many of our peers. MassArt’s graduation
rate has consistently ranked in the top three of the Massachusetts
state universities. The rate for the 2006 entering freshman
cohort (64%) was second only to the rate for the University of
Massachusetts Amherst (70%). No comparable data is available
at this date for the 2007 entering cohort.
SNAAP Survey
MassArt alumni were among the nearly 14,000 arts graduates
from 154 institutions across the country who participated in the
2012 Strategic National Arts Alumni Project (SNAAP) survey,
conducted by the Survey Research Institute of the University of
Indiana. A consortium of AICAD colleges, including most of
MassArt’s designated peers, participates in the survey on a three
year cycle, which allows us to benchmark institutional results
against the group. Twenty-seven hundred MassArt undergraduate
and graduate alumni from class years 1980 through 2011 were
contacted in the survey; over 500 responded, for a 19% response
rate. Our response rate exceeds both the overall rate of 17% for
the national sample and the rates for MassArt’s two comparison
groups (the AICAD consortium and northeast arts institutions).
Half of MassArt undergraduate respondents graduated in the past
ten years, including 17% who graduated in the past five years.
A key national finding of this project is that most arts graduates
are happy with their arts education and do not view salary levels
and job prospects as the dominant measures of success. Almost
90% of all respondents are satisfied with their current jobs and
80% are satisfied with their ability to be creative in their job. The
arts school experience was rated as good or excellent by 90%
of all alumni surveyed. Ninety-three percent of MassArt alumni
rated their experience as good or excellent; 95% said they would
recommend the college to another student. Key findings related to
respondents’ careers:
72% of MassArt alumni found their first job within four months
of graduating
76% of those employed said their first job was somewhat or
closely related to their arts education
80% of MassArt respondents have been employed in the arts since
graduation, either in current or prior jobs
92% intended to work as an artist when they began their
undergraduate programs
50% of MassArt respondents have worked as teachers and 35%
as arts administrators
68% of MassArt respondents have been self-employed or worked
freelance
44% of those who are employed currently hold two or more jobs
Entrepreneurial skills
Financial management skills
77%
75%
The skills in which alumni reported that they had received the
most preparation at MassArt were creative thinking and problem
solving, critical thinking and analysis, artistic techniques, the
ability to improve after feedback, and broad knowledge and
education.
MassArt alumni engagement with the arts outside of employment
was similar to that of comparison groups. They reported that they
had engaged in the followings activities in the past 12 months:
11% served on the board of an arts organization
20% volunteered to teach the arts
24% volunteered at an arts organization
45% donated money to an arts organization or artist
80% attended an arts event
These findings, along with extensive respondent comments, will
prove valuable in MassArt’s upcoming accreditation self-study and
in developing improvements to our programs.
The most common reasons for leaving careers in the arts were that
work was unavailable or pay was higher in other fields.
Respondents in all groups considered the following skills
important in their work:
Creative thinking and problem-solving
98%
Technological skills
95%
Interpersonal skills
95%
Critical thinking/analytic skills
94%
Broad knowledge and education
94%
Project management skills
94%
Ability to improve after feedback
94%
Leadership skills91%
Research skills91%
Persuasive speaking
90%
Clear writing89%
Artistic techniques
85%
2013 graduates celebrating commencement. (Photo: Glenn Kubalko)
Civic Engagement
MassArt’s Center for Art and Community Partnerships (CACP)
continues its mission to cultivate innovative and sustainable
relationships with the broader community to explore and expand
the relevance of art in public life. Several CACP initiatives
strengthen relationships with community partners, both inside and
outside of MassArt. Those highlighted here include:
MassArt’s Community Exhibitions Initiative included exhibitions
at the Parker Hill Branch Library, Butterfly Coffee, and in
the Sparring Partners windows on the corners of Longwood
and Huntington Avenues. These exhibitions illuminated the
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2013 HIGHLIGHTS
MassArt Youth Programs
Some highlights of MassArt youth program activities in 2013
include:
Summer Studios: MassArt’s pre-college 4 week summer program
serves 65-75 students annually. In fall 2013 MassArt’s entering
freshman class included over 50 students who had attended youth
programs of some kind. Of these 50 incoming freshmen, 28 had
attended the Summer Studios program.
MassArt’s sparc! Art Mobile behind Harvard Medical School’s Mobile Medical Van
featuring MassArt student designed graphics.
importance of art and artists in the daily life of the Mission Hill
and Roxbury neighborhoods.
MassArt’s sparc! the ArtMobile is a mobile base for innovative
and intergenerational art and design programs, projects, and
events. Last year, sparc! worked with over twenty community
partners; highlights include:
Fashion Challenge: MassArt Fashion Design faculty, students and
staff of Dorchester Academy, and local artists came together for
design-focused lessons, visits to MassArt, and student projects
focused on garment creation for a school-wide fashion show.
PAINT! JAZZ!: MassArt student participation in music and visual
art experiences in collaboration with the Makanda Jazz Project,
Friends of the Dudley Public Library, and Roxbury Heritage
State Park in which participants of all ages paint to live jazz
compositions.
Re-Design of The Family Van: MassArt graphic design students
worked with residents of various neighborhoods to redesign the
exterior wrap of the Harvard Medical School Mobile Medical
Van.
MassArt just completed the third year of Community-Based
Leadership Trainings (CBLTs) for all students engaged in
community-based work through CACP. In partnership with
Boston-based organization Health Resources in Action, CBLTs
included a Social Justice and Cultural Competency Training Series
designed to support students in increasing their awareness of
social justice issues and preparing them to contribute to a more
just world.
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Artward Bound: MassArt’s college prep program for Boston
city youth interested in a career in the arts brought in a second
cohort of 17 students in summer 2013, bringing total program
enrollment to 31. The program is growing and evolving with
campus wide input on curriculum and assessment, parent
engagement, and policies and procedures. A variety of visiting
artists have presented to students and parents this year, including
Stull and Lee Architects principal and MassArt Board of Trustees
member David Lee, who gave an inspiring presentation of
architectural projects at a parent engagement event in November
2013.
MassArt Xtreme!Week: The first iteration of Design Drawing was
launched in Xtreme!Week 2014. Design Drawing takes students
through various design disciplines to investigate the relevance of
drawing in the specific field. Each day a visiting artist joined the
class to take the students through an exercise. Drawing in Graphic
Design, Industrial Design, Fashion Design, Architecture, and
Illustration were explored through experiential exercises.
MassArt’s youth programs are partnering with Youth Design in
2014 through the Commonwealth Dual Enrollment Program
(CDEP). In late spring, MassArt will offer a design class to the
incoming Youth Design cohort.
In 2012, MassArt began collaborating with the Bridge Program
of Bridgewater State University. The mission of this program is to
expose middle school students to educational, cultural, and social
activities that enhance their self-esteem, confidence, and ability
to succeed academically in high school, at the post-secondary
level, and in adult life. The Bridge Program is a collaboration
among several members of the Massachusetts State University
system. MassArt gives selected students an opportunity to begin to
understand art colleges, and what students must do to prepare for
a life in the visual arts and design.
As part of this initiative, on each of two days in July 2013, 50
students from several middle schools came to MassArt with
their college mentors. The theme – What Do Artists Do? – gave
students information about an art and design college: what it
takes to get in, what happens while in college, and what careers
an art and design degree might lead to. These students also talked
with and learned from teen students in MassArt’s Artward Bound
program.
FINANCIAL HEALTH
$1 million in each of the last two fiscal years.
Cost Efficiencies
The college achieves efficiencies, cost reductions, and savings
through membership in the Colleges of the Fenway (COF)
consortium, partnerships with neighboring institutions and
organizations, participation in Massachusetts State Universities
and Massachusetts state system programs for higher educations,
and participation in other group purchasing agreements. The
college also achieves savings through efficient energy management
and upgrades to campus systems. Total savings achieved annually
vary according specific activities and purchases, but have exceeded
Since fiscal year 2009, MassArt achieved total cost efficiencies of
over $7.5 million.
In addition to quantifiable cost efficiencies, the COF and ProArts
consortium agreements provide students access to a wider range
of elective courses, intramural sports, and co-curricular offerings.
The college shares costs for a student health center located
in MassArt’s new residence hall with two COF colleges. This
collaboration provides better and more convenient health services
for students, as well as cost savings for the college.
MASSART COLLABORATIONS
SAVINGS IN FY 2012
SAVINGS IN FY 2013
SAVINGS FY 2014
PROJECTED
MassArt Higher Ed Consortium (MHEC)
$895,900
$532,151
Not yet available
Colleges of the Fenway
$128,371
$112,347
Not yet available
Mass State College Building Authority
$125,583
N/A
$202,071
DCAMM Energy Management Systems Upgrade
$300,000
$300,000
$300,000
Autoflame Boiler Control
$94,000
$94,000
$94,000
Competitive Energy
N/A
N/A
$59,697
Total
$1,543,854
$1,038,498
Not yet available
Design Center Construction Update
The Design and Media Center is the third in a series of
construction projects which are transforming MassArt’s campus.
A center for collaborative investigations between multiple
disciplines, the Design and Media Center will act as an incubator
of ideas and a venue for research not only within the MassArt
community but throughout the larger cultural creative economy
sector of Massachusetts.
The new building architecturally opens up the heart of campus,
replacing the old gymnasium and creating new pathways,
visibility, and transparency between departments. New entryways
will appear, enabling people to move more freely between the
Tower Building and North, South, and East Halls.
The total cost for the project is $40.4 million, which includes
several enabling projects such as the relocation of utilities and
modifications to surrounding buildings. Construction began
in June of 2013 and is anticipated to be complete in the fall of
2015. Discussions about utilizing the new space, including new
pedagogical models for collaboration and the introduction of new
academic technology, are occurring in anticipation of the opening.
In addition, planning for modifications to the Tower Building,
including the addition of new classrooms adjacent to the Design
and Media Center, improvements to the Auditorium, and new
accessible connections between the new space and Tower Building,
will be undertaken to leverage the impact of the new building.
Ennead Architects’ rendering of the Design and Media Center entryway.
5 / MASSACHUSETTS COLLEGE OF ART AND DESIGN / PERFORMANCE REPORT 2013
KEY INDICATORS
Academic Quality
Access and Affordability
Student Success and Engagement
Service to the Commonwealth and the Economy
Financial Health
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ACADEMIC QUALITY
ADMISSIONS STANDARDS
ADMISSIONS SELECTIVITY
First-time Freshmen in BHE Admissions
Categories One and Four
In Fall 2012, MassArt ranked 3rd in our peer group for
admissions selectivity, accepting 71% of completed undergraduate
applications. The most selective college in the group was Rhode
Island School of Design, with a reported acceptance rate of 34%;
the least selective was College for Creative Studies, at 97%. The
median acceptance rate was 84%.
Admissions decisions for first-time freshmen place the greatest
weight on high school GPA and the quality of the portfolio.
Average weighted GPA
Average combined SAT
National average SAT
3.37
1628
1500
FACULTY CREDENTIALS
Transfer Students
Average college GPA 3.24
34% had a college GPA of 3.5 or above
The current MassArt student to faculty ratio (student FTE to
faculty FTE, including full-time, part-time salaried, and adjunct
instructors) for the BFA program is 10:1, the peer median is 9:1.
In fall 2012 full-time faculty made up 55% of the faculty FTE
for MassArt’s BFA degree program; this is the median full-time
percentage for our peers. Ninety-four percent of MassArt full-time
faculty hold advanced degrees, the highest number in the peer
group.
Weighted High School GPA of Entering Freshmen
Average Combined SAT Scores of Entering Freshmen
95% met all freshman requirements (GPA, SAT, academic units)
79% had GPA of 3.0 or higher
16% met the GPA/SAT sliding scale standard
2.6 was the lowest high school GPA reported
1680
1650
3.4
1620
3.3
1590
3.2
1560
3.1
1530
1500
3.0
Fall 2007
Fall 2008
Fall 2009
Fall 2010
Fall 2011
Fall 2012
Fall 2013
Fall 2007
Fall 2008
Fall 2009
Fall 2010
Fall 2011
Fall 2012
Fall 2012 Student to Faculty Ratio Compared to AICAD Peers
Percent of Faculty with Advanced Degrees
Califonia Institute of the Arts
The University of the Arts
Art Center College of Design
Rhode Island School of Design
Maryland Institute College of Art
School of the Art Institute of Chicago
Massachusetts College of Art and Design
California College of the Arts
College for Creative Studies
Columbus College of Art and Design
Ringling College of Art and Design
Massachusetts College of Art and Design
Maryland Institute College of Art
California College of the Arts
School of the Art Institute of Chicago
The University of the Arts
Rhode Island School of Design
Columbus College of Art and Design
College for Creative Studies
California Institute of the Arts
Ringling College of Art and Design
Art Center College of Design
6
7
8
9
10
11
0%
12
20%
Doctorate
7
40%
60%
Fall 2013
80%
100%
Masters
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ACCESS AND AFFORDABILITY
ENROLLMENT IN THE BFA DEGREE PROGRAM
MASSACHUSETTS
NEW ENGLAND
OUTSIDE NEW ENGLAND
TOTAL
Fall
Annual
Fall
Annual
Fall
Annual
Fall
Annual
2007-2008
1127
1178
291
297
179
186
1597
1661
2008-2009
1131
1198
284
296
184
190
1599
1684
2009-2010
1190
1241
311
313
189
200
1690
1754
2010-2011
1239
1263
321
323
193
195
1753
1781
2011-2012
1244
1277
329
330
196
192
1769
1799
2012-2013
1222
1273
319
326
188
192
1729
1791
2013-2014
1198
1233
343
349
231
234
1772
1816
Massachusetts Residents Enrolled
Enrollment by Residency
2000
1250
1220
1500
1190
1000
1160
500
1130
0
1100
Fall 2007
Fall 2008
Fall 2009
Fall 2010
Fall 2011
Fall 2012
Fall 2013
350
300
250
200
150
100
50
0
Asian
2008
2009
Black
2010
Fall 2008
Massachusetts
BFA ALANA Student Enrollment
2007
Fall 2007
2011
Hispanic
2012
2013
Multi-Racial
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Fall 2009
Fall 2010
New England
Fall 2011
Fall 2012
Outside New England
Fall 2013
ACCESS AND AFFORDABILITY
MassArt has long-standing formal articulation agreements
with Greenfield, Holyoke, and Massasoit Community Colleges.
These agreements cover only a small number of our community
college transfer applications; the majority of community college
students enter MassArt through our general transfer admission
process. The admissions staff is currently working with Roxbury
Community College to develop two bridge programs which align
with MassArt programs and will facilitate transfer to the college.
URBAN AND COMMUNITY COLLEGE STUDENTS
Providing access to students attending Massachusetts community
colleges and urban high schools is an important value for MassArt
and can present particular challenges. Many urban schools do
not offer substantial curricula in the visual arts; urban students
are frequently underprepared academically as well. A variety of
recruitment strategies for urban students are in use at MassArt,
including partnerships with high schools and community
organizations.
Admitted Applicants from Mass. Urban High Schools
50
Community College Transfer Students Admitted
80
70
40
60
30
50
40
20
30
10
20
10
0
07/08
08/09
09/10
10/11
Other MA Urban High Schools
11/12
12/13
13/14
0
07/08
Boston Public Schools
08/09
Enrolled
TUITION AND FEE STRUCTURE AND FINANCIAL AID
POLICIES
09/10
10/11
11/12
12/13
13/14
Declined
Family Income of Dependent Undergraduate Students
Applying for Federal Financial Aid, Fall 2013
Student Charges
$30K
18%
Less than $30,000
17%
$30,000-$60,000
65%
More than $60,000
$25K
82%
$20K
$15K
$10K
18%
$5K
Applied for aid
$0K
07/08
08/09
Massachusetts
09/10
New England
10/11
11/12
12/13
Outside New England
13/14
Did not apply
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Total MassArt Funds Allocated to Undergraduate Financial Aid
$3.5
Outside
Sources
Academic Year
$3.0
$2.5
Million
Grant Aid Awarded to Massachusetts Undergraduates
$2.0
All Sources
2008-2009
$2,366,802
$817,599
$3,184,401
2009-2010
$2,334,308
$1,090,228
$3,424,536
2010-2011
$2,685,475
$1,417,763
$4,076,238
2011-2012
$2,591,475
$1,279,992
$3,871,780
2012-2013
$2,562,517
$1,267,372
$3,829,889
$195,715
$449,773
$645,488
8.3%
55%
20.2%
$ Increase since 2008
$1.5
College
Funds
% increase since 2008
$1.0
$0.5
Financial Need of Massachusetts First-time Freshmen
$0.0
06/07
07/08
08/09
09/10
10/11
11/12
Percent of All Undergraduates with Pell Grants
12/13
35%
Fall
2010
2011
2012
2013
Massachusetts first-time
freshmen
219
198
235
221
% Pell eligible
33%
30%
26%
26%
30%
Average family income
$32,543
$32,770
$33,463
$37,808
25%
Admissions yield for
Pell eligible
71%
64%
65%
56%
20%
Non-Pell eligible %
with any need
33%
31%
44%
61%
$84,530
$99,881
$102,882
$101,470
15%
Average family income
Admissions yield for
need group
63%
53%
64%
59%
10%
Total % of Mass
freshmen with any
financial need
60%
61%
71%
68%
5%
0%
07/08
08/09
09/10
10/11
11/12
12/13
13/14
ENROLLMENT IN GRADUATE AND CERTIFICATE PROGRAMS
Fall
2007
2008
2009
2010
2011
2012
2013
44
44
Master of Fine Arts
50
49
48
47
40
Master of Fine Arts, Dynamic Media
14
20
22
24
20
18
16
Master of Fine Arts Low Residency
27
32
31
32
31
35
35
-
-
22
25
26
24
21
35
26
19
17
7
1
0
-
-
7
26
23
16
16
Teacher Preparation Program
23
17
5
3
4
4
2
Post-baccalaureate certificates
-
-
1
9
4
5
6
Total graduate programs
149
144
155
184
155
147
140
Design certificates
94
96
87
76
91
94
93
Master of Architecture
Master of Science in Art Education
Master of Arts in Teaching
10 / MASSACHUSETTS COLLEGE OF ART AND DESIGN / PERFORMANCE REPORT 2013
MassArt graduate programs provide access to
advanced, professional degrees in design and fine
arts.
Certificate programs offered at the undergraduate
and postbaccalaureate levels provide students
with preparation and credentials for professional
practice or further education in the visual arts.
STUDENT SUCCESS and ENGAGEMENT
RETENTION RATE FOR FIRST-TIME FRESHMEN
SIX-YEAR GRADUATION RATES
MassArt’s freshman to sophomore retention rate for the 2012
entering cohort was 84%—the second highest of our AICAD
peers. The MassArt retention rate had remained over 86% for
several years; this slightly lower rate for 2012 reflects a trend
we’ve seen in many of our peer colleges. Maintaining a high
freshman retention rate is a critical element in our commitment
to increase both the six-year and four-year graduation rates. We
believe that the lower freshman retention rate for 2012 is a oneyear variation from our overall trend, and that the rate will return
to prior levels next year with the 2013 cohort.
MassArt’s six-year graduation rate for the 2007 entering freshman
cohort was 74%—the second highest of our AICAD peers. With
the exception of the 2004 cohort, our six-year graduation rate has
remained over 60% for freshmen entering MassArt since 1997.
The rate consistently ranks above the median for our AICAD peer
group and in the top three of the Massachusetts state universities.
For the 2006 cohort, MassArt’s 65% graduation rate ranked
second among Massachusetts’ state universities.
MassArt Freshman to Sophomore Retention Rate
MassArt First-time Freshman Graduation Rates
95%
The college affirms our commitment to increase the freshman
six-year graduation rate and maintain an average rate above
70%, and to increase the number of students who complete their
degrees in four years.
75%
70%
85%
65%
60%
75%
55%
50%
65%
2007
2008
2009
2010
2011
2012
2013
Fall 2013 Freshman to Sophomore Retention Rates
MassArt and AICAD Peers
45%
2007
2008
2009
2010
2011
2012
2013
Six-year Graduation Rates for Fall 2007
MassArt and AICAD Peers
Rhode Island School of Design
Massachusetts College of Art and Design
Rhode Island School of Design
Maryland Institute College of Art
Massachusetts College of Art and Design
California College of the Arts
Maryland Institute College of Art
School of the Art Institute of Chicago
Ringling College of Art & Design
University of the Arts
Art Center College of Design
Art Center College of Design
University of the Arts
Columbus College of Art and Design
Cleveland Institute of Art
Cleveland Institute of Art
California College of the Arts
College for Creative Studies
College for Creative Studies
Ringling College of Art and Design
School of the Art Institute of Chicago
70%
75%
80%
85%
90%
95%
Columbus College of Art & Design
40
50
60
70
80
90
11 / MASSACHUSETTS COLLEGE OF ART AND DESIGN / PERFORMANCE REPORT 2013
GRADUATION RATE BENCHMARKS
SIX-YEAR GRADUATION RATE FOR ALANA STUDENTS
Six-year Graduation Rates for Fall 2006 First-time Freshmen
MassArt and Massachusetts Public Colleges
Massachusetts Public Universities
Fall 2006 First-time Freshmen
University of Massachusetts Amherst
Massachusetts Maritime Academy
Massachusetts College of Art and Design
University of Massachusetts Amherst
Massachusetts Maritime Academy
Massachusetts College of Art and Design
Westfield State University
Bridgewater State University
Westfield State University
University of Massachusetts Lowell
Framingham State University
Bridgewater State University
Worcester State University
Massachusetts College of Liberal Arts
Fitchburg State University
University of Massachusetts Lowell
University of Massachusetts Dartmouth
Worcester State University
Massachusetts College of Liberal Arts
Salem State University
University of Massachusetts Boston
20%
University of Massachusetts Dartmouth
30%
40%
50%
60%
70%
Framingham State University
Salem State University
Fitchburg State University
University of Massachusetts Boston
20%
40%
ALANA Students
60%
80%
White Students
MassArt’s ALANA student graduation rate ranked third among
Massachusetts public universities for the 2006 cohorts. MassArt’s
2006 ALANA graduation rate exceeds the rate for white students
at all but three of the other Massachusetts public universities.
The ALANA rate includes Native American, African American,
Latino, Asian, and multi-racial students; international students
and those who did not report ethnicity are excluded from
graduation rate comparisons.
One of MassArt’s performance goals is to maintain graduation
rates which eliminate or minimize observed differences based on
students’ race and ethnicity. For the entering freshman cohort
of Fall 2007, the graduation rate for ALANA students (66%)
was 8% lower than that of white non-Hispanic students (74%).
Because ALANA cohort sizes are small and rates can vary
significantly from year to year, a three-year aggregated rate is a
more representative measure of success for this group of students.
There is an 11% gap between the aggregated graduation rate of
ALANA students (59%) and that of white students (70%) for the
MassArt entering cohorts of 2005 to 2007.
12 / MASSACHUSETTS COLLEGE OF ART AND DESIGN / PERFORMANCE REPORT 2013
SERVICE TO THE COMMONWEALTH AND THE ECONOMY
DEGREES AND CERTIFICATES AWARDED ANNUALLY
Degrees and Certificates Awarded
2006/2007
2007/2008
2008/2009
2009/2010
2010/2011
2011/2012
2012/2013
Average
Design Certificates
23
15
29
19
17
17
19
20
Bachelor of Fine Arts (BFA)
277
274
290
360
339
377
341
323
Post Baccalaureate Certificates
15
13
11
5
8
5
3
9
Master of Fine Arts (MFA)
23
33
44
35
48
35
41
37
Master of Architecture
—
—
—
—
9
5
10
8
Master of Arts in Teaching (MAT)
—
—
—
—
8
12
22
14
Master of Science in Art Education (MSAE)
15
17
7
12
9
8
—
11
Design certificates include Graphic Design, Fashion Design, and Industrial Design. Post baccalaureate certificates include Teacher Preparation,
Dynamic Media, Photography, and Fine Arts.
BFA DEGREES
BFA Degrees Awarded by Academic Area*
Academic Area
2006/2007
2007/2008
2008/2009
2009/2010
2010/2011 2011/2012
2012/2013
Art Education
21
20
24
24
29
26
19
Art History
8
7
15
20
17
16
11
Fine Arts 2D
47
35
36
53
47
49
48
Fine Arts 3D
36
37
34
43
58
67
54
Environmental Design
37
51
47
61
51
63
51
Communication Design
61
70
74
91
82
101
93
Media and Performing Arts
70
60
61
81
62
65
71
Art and Design, Open
11
7
12
16
17
11
10
Total
291
287
303
390
363
398
357
*These are duplicated counts; double majors are included in this table in both majors.
The unduplicated BFA count for 2012/2013 is 341.
Environmental Design includes Architecture, Fashion, and Industrial Design
Communication Design includes Animation, Graphic Design, and Illustration
13 / MASSACHUSETTS COLLEGE OF ART AND DESIGN / PERFORMANCE REPORT 2013
Degrees Awarded Annually in Design and Media
Concentrations
Degrees Awarded Annually in Teacher Preparation Programs
60
250
50
200
40
150
30
100
20
10
50
0
0
06/07
07/08
Bachelors
08/09
09/10
Masters
10/11
11/12
12/13
06/07
Bachelors
Certificates
Forty-five percent of all degrees and certificates were awarded
in design and new media concentrations serving the creative
economy of Massachusetts. More than 60% of current students
who have declared majors are enrolled in design and media
programs.
07/08
08/09
Masters
09/10
10/11
11/12
Certificates
All graduates of teacher preparation programs in art education
passed the MTEL test. Seventy three percent of Art Education
degrees and certificates were awarded to Massachusetts residents.
GRADUATE EMPLOYMENT
Summary of BFA Responses to the Annual Graduate Survey
2007-2012
Academic Area
Majors in this Area
Response Rate
Employed
Full-time or Part-time
Art Education
Art Education
32%
84%
Art History
Art History
21%
82%
Fine Arts 2D
Painting, Printmaking
31%
75%
Fine Arts 3D
Ceramics, Fibers, Glass, Metals, Sculpture
34%
70%
Environmental Design
Architectural Design, Fashion Design, Industrial Design
31%
77%
Communication Design
Animation, Graphic Design, Illustration
34%
74%
Media & Performing Arts
Film and Video, Photography, SIM
26%
72%
Total
All majors
31%
75%
The annual graduate survey is conducted 6-9 months after commencement each year. The results above represent aggregated
data for the graduating classes of 2007-2012, as of the response date. The survey of 2013 graduates is currently underway.
14 / MASSACHUSETTS COLLEGE OF ART AND DESIGN / PERFORMANCE REPORT 2013
12/13
FINANCIAL HEALTH
STATE OPERATING SUPPORT
State Operating Appropriation FY2008 to FY2014
$20
$15
Million
The major underlying premises of MassArt’s New Partnership
Plan were that by gaining authority to set and retain tuition,
accepting an equivalent reduction in the state maintenance
appropriation, and actively managing enrollment, the college can
maintain financial health at a cost savings to the Commonwealth.
Achieving this goal requires commitments from both parties to the
agreement.
$10
Since the start of the partnership, MassArt has met or
exceeded enrollment goals, kept student charges affordable for
Massachusetts residents, and steadily increased institutional
resources allocated to student financial aid. The amount of the
college’s state operating appropriation, however, has not kept
pace with expectations. In particular, the failure in some years to
fund salary increases (negotiated in collective bargaining with the
statewide faculty and staff unions) through state appropriation
placed a significant stress on the college’s operating budget.
$5
$0
2008
2009
2010
State Maintenance
In FY2014, this situation changed and the legislature recognized
the acute funding situation of the state universities allocating $15
million of additional support to the system. MassArt received
$1 million in additional funding. This allowed the college to
freeze student charges for Massachusetts residents at the FY
2013 level. For FY2015, the Governor has put an additional $8
million toward the funding of the state universities in his budget.
Discussions with the legislature are ongoing, but we are optimistic
that support will be forthcoming.
2011
2012
2013
2014
ARRA Stimulus Support
In the chart above, ARRA represents funds received through the
federal American Recovery and Reinvestment Act.
Retained Undergraduate Tuition
UNDERGRADUATE TUITION AND FEES
As specified in our performance agreement, the definition of
tuition FTE is the full-time student headcount plus 60% of the
part-time headcount, which reflects MassArt’s allocation of
student charges.
Million
The combination of tuition and fee increases and enrollment
growth in the BFA program has resulted in a significant increase in
net revenue from undergraduate student charges. The chart below
shows the growth in retained tuition by student residency status
since the start of the New Partnership Agreement. Larger increases
in retained tuition revenue have been for out-of-state and New
England students.
$8
$7
$6
$5
$4
$3
$2
$1
Undergraduate Tuition and Fee Revenue FY 2013
$0
2006
FTE Tuition and Fees
Massachusetts
1178.0
$ 10,400
$12,251,200
Out of State
185.0
$ 27,500
$5,087,500
315.2
$ 17,600
New England
Total
1678.2
2007
2008
2009
2010
2011
2012
2013
Revenue
$5,547,520
$22,886,220
In State
Out of State
New England
Each year Massachusetts students receive over $300,000 in tuition
waivers, as financial aid or through categorical programs. The
impact of waivers on net tuition revenue is not reflected in the
graph above.
15 / MASSACHUSETTS COLLEGE OF ART AND DESIGN / PERFORMANCE REPORT 2013
TUITION DEPENDENCY
ENDOWMENT
Core revenues include tuition and fees; federal, state and local
appropriations; government grants and contracts; investment
income; gifts; and other operating and non-operating sources.
Tuition and fees in these charts include revenue from all programs.
Since FY 2003, the value of MassArt’s endowment has increased
by over 400%, from about $2.9 million in June of 2003 to over
$14.5 million in June of 2013. MassArt’s total endowment is the
second smallest of our art school peer group.
The percentage of total core revenues derived from tuition and
fees suggests the degree to which an institution’s operations
depend on annual student charge revenue. The state operating
appropriation makes MassArt less dependent on student charges
than our AICAD peers, and has allowed the college to remain
affordable for Massachusetts residents. As state appropriations
decline, the college’s tuition dependency will begin to approach
that of some of our private AICAD peers.
At the end of FY 2012, average endowment per FTE for our peers
was $39,300, compared to $6,300 for MassArt. Endowment per
FTE student at MassArt grew by 12% to $7,552 in FY 2013, still
well below the average value at AICAD peer institutions.
MassArt Tuition and Fees as a % of Core Revenues
Endowment per FTE, FY 2012, Compared to AICAD Peers
50%
Rhode Island School of Design
$112K
California Institute of the Arts
College for Creative Studies
40%
School of the Art Institute of Chicago
Maryland Institute College of Art
Art Center College of Design
30%
Ringling College of Art and Design
The University of the Arts
California College of the Arts
20%
Massachusetts College of Art and Design
Columbus College of Art and Design
$0K
$20K
$40K
$60K
$80K
10%
0%
2007
2008
2009
2010
2011
2012
2013
MassArt Endowment and Related Investments
$15
AICAD Peers Tuition and Fees as a % of Core Revenues
FY 2012
$12
Massachusetts College of Art and Design
College for Creative Studies
$9
Million
The University of the Arts
California Institute of the Arts
School of the Art Institute of Chicago
Art Center College of Design
$6
Ringling College of Art and Design
Maryland Institute College of Art
$3
Rhode Island School of Design
California College of the Arts
Columbus College of Art and Design
0.0
0.2
0.4
0.6
0.8
1.0
16 / MASSACHUSETTS COLLEGE OF ART AND DESIGN / PERFORMANCE REPORT 2013
$0
2007
2008
2009
2010
2011
2012
2013
FINANCIAL HEALTH
PEER EXPENDITURE BENCHMARKS
Peer financial benchmarks use data from the National Center for
Education Statistics (NCES) Peer Analysis system for the FY 2012
IPEDS Finance Survey. Total core expenditures (E&G) per FTE
at MassArt are the lowest in our peer group. Core expenditures
per FTE at MassArt were $24,596, which is $7,390 below peer
median expenditures of $31,986 in FY 2012.
Core Expenditures per FTE
Massart and AICAD peers, FY 2012
Core expenditures include: instruction, academic support,
research, public service, student services, institutional support,
operations and maintenance, and scholarships and fellowships.
The Art Center College of Design is an extreme outlier for
institutional support costs suggesting that they account for these
expenditures differently. They have been excluded from those
benchmarks.
Institutional Support to Total Core Expense Ratio, FY 2012
Art Center College of Design
Art Center College of Design
School of the Art Institute of Chicago
California Institute of the Arts
The University of the Arts
Rhode Island School of Design
California College of the Arts
College for Creative Studies
Massachusetts College of Art and Design
Ringling College of Art and Design
California Institute of the Arts
School of the Art Institute of Chicago
Columbus College of Art and Design
The University of the Arts
Rhode Island School of Design
California College of the Arts
Ringling College of Art and Design
Columbus College of Art and Design
Maryland Institute College of Art
Maryland Institute College of Art
College for Creative Studies
0.0
Massachusetts College of Art and Design
$20K
$30K
$40K
0.1
0.2
0.3
0.4
$50K
Instruction and Academic Support to Core Expenses Ratio
MassArt and AICAD Peers, FY 2012
Institutional Support Costs per FTE, FY 2012
Art Center College of Design
Massachusetts College of Art and Design
California Institute of the Arts
The University of the Arts
Maryland Institute College of Art
School of the Art Institute of Chicago
School of the Art Institute of Chicago
California College of the Arts
Ringling College of Art and Design
Columbus College of Art and Design
The University of the Arts
Maryland Institute College of Art
Rhode Island School of Design
California Institute of the Arts
California College of the Arts
Ringling College of Art and Design
Massachusetts College of Art and Design
Rhode Island School of Design
College for Creative Studies
College for Creative Studies
$0K
Columbus College of Art and Design
Art Center College of Design
0.0
0.2
0.4
0.6
Institutional support expenditures per FTE at MassArt are the
lowest in our peer group.
$3K
$6K
$9K
$12K
$15K
0.8
The percentage of the total E&G budget that these costs represent
is below the median for the group.
17 / MASSACHUSETTS COLLEGE OF ART AND DESIGN / PERFORMANCE REPORT 2013