2015 Go Triad Restaurant/Health & Beauty Rates GO TRIAD GoTriad Color Rates GoTriad publishes Thursdays in tabloid form. Features include an event calendar, reviews and entertainment. Circulation includes rack distribution in Winston-Salem. Ad Size 1/4 page or less Over 1/4 up to 1/2 page Over 1/2 page All ads are posted on TriadMarketplace.com for 7 days. Be sure to deduct your spending based contract discount from these rates. Circulation* 51,539 Weeks 52 Weeks 26 Weeks 13 Weeks 8 Weeks 4 Weeks Open Rate - Black & White $40.98 Ads must be a minimum of 1 inch depth in 1/2 inch increments. % Discount 50% 45% 40% 35% 30% Repeat the same ad campaign over consecutive weeks and receive the above discount on each ad. Ad copy can be updated after every four weeks. Modular Ad Rates - Black & White Ad Size AD01: 6 col x 10 - Full Page AD02: 4 col x 10 AD03: 3 col x 10 - Half Vertical AD04: 6 col x 5 - Half Horizontal AD05: 4 col x 5.75 AD06: 3 col x 5.75 AD07: 3 col x 5.25 AD08: 3 col x 3.75 AD09: 2 col x 5.75 AD10: 2 col x 3.75 - 1/8 Page Full Color $113.00 $169.00 $225.00 Consecutive Week Discount Readership 149,809** *Circulation Source: AAM Audit, December 2014 (Thursday circulation) **Readership Source: Scarborough Research, March 2015 Per Column-Inch Spot Color $68.00 $101.00 $135.00 Black & White $1,343.12 $1,013.97 $801.16 $801.16 $640.93 $507.15 $463.05 $341.16 $348.74 $227.44 Spending Based Discount Level Be sure to deduct your spending based contract discount from these rates. These rates apply on accepted modular ad sizes which are indicated on this page. Minimum Annual Discount Spending Level Minimum Annual Discount Spending 1 $2,500 5% 10 $12,800 14% 2 $3,000 6% 11 $15,400 15% 3 $3,600 7% 12 $18,500 16% 4 $4,320 8% 13 $22,200 17% 5 $5,180 9% 14 $26,600 18% 6 $6,220 10% 15 $31,900 19% 7 $7,460 11% 16 $38,300 20% 8 $8,950 12% 17 $46,000 21% 9 $10,700 13% 18 $55,200 22% See your account executive for association & non-profit discounts. MODULAR AD SIZES Ad Size 01 Ad Size 02 Ad Size 03 Ad Size 04 Ad Size 05 6 col x 10” Full Page 4 col x 10” 3 col x 10” Half Page vertical 6 col x 5” Half Page Horizontal 4 col x 5.75” Ad Size 06 Ad Size 07 Ad Size 08 Ad Size 09 Ad Size 10 3 col x 5.75” 3 col x 5.25” 3 col x 3.75” 2 col x 5.75” 2 col x 3.75” 1/8 Page