2015 Go Triad Restaurant/Health & Beauty Rates

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2015 Go Triad Restaurant/Health & Beauty Rates
GO TRIAD
GoTriad Color Rates
GoTriad publishes Thursdays in tabloid form.
Features include an event calendar, reviews and
entertainment. Circulation includes rack distribution
in Winston-Salem.
Ad Size
1/4 page or less
Over 1/4 up to 1/2 page
Over 1/2 page
All ads are posted on TriadMarketplace.com for 7 days.
Be sure to deduct your spending based contract discount from these rates.
Circulation* 51,539
Weeks
52 Weeks
26 Weeks
13 Weeks
8 Weeks
4 Weeks
Open Rate - Black & White
$40.98
Ads must be a minimum of 1 inch depth in 1/2 inch increments.
% Discount
50%
45%
40%
35%
30%
Repeat the same ad campaign over consecutive weeks and receive the above
discount on each ad. Ad copy can be updated after every four weeks.
Modular Ad Rates - Black & White
Ad Size
AD01: 6 col x 10 - Full Page
AD02: 4 col x 10
AD03: 3 col x 10 - Half Vertical
AD04: 6 col x 5 - Half Horizontal
AD05: 4 col x 5.75
AD06: 3 col x 5.75
AD07: 3 col x 5.25
AD08: 3 col x 3.75
AD09: 2 col x 5.75
AD10: 2 col x 3.75 - 1/8 Page
Full Color
$113.00
$169.00
$225.00
Consecutive Week Discount
Readership 149,809**
*Circulation Source: AAM Audit, December 2014 (Thursday
circulation) **Readership Source: Scarborough Research, March 2015
Per Column-Inch
Spot Color
$68.00
$101.00
$135.00
Black & White
$1,343.12
$1,013.97
$801.16
$801.16
$640.93
$507.15
$463.05
$341.16
$348.74
$227.44
Spending Based Discount
Level
Be sure to deduct your spending based contract discount from these rates. These
rates apply on accepted modular ad sizes which are indicated on this page.
Minimum
Annual
Discount
Spending
Level
Minimum
Annual
Discount
Spending
1
$2,500
5%
10
$12,800
14%
2
$3,000
6%
11
$15,400
15%
3
$3,600
7%
12
$18,500
16%
4
$4,320
8%
13
$22,200
17%
5
$5,180
9%
14
$26,600
18%
6
$6,220
10%
15
$31,900
19%
7
$7,460
11%
16
$38,300
20%
8
$8,950
12%
17
$46,000
21%
9
$10,700
13%
18
$55,200
22%
See your account executive for association & non-profit discounts.
MODULAR AD SIZES
Ad Size 01
Ad Size 02
Ad Size 03
Ad Size 04
Ad Size 05
6 col x 10”
Full Page
4 col x 10”
3 col x 10”
Half Page vertical
6 col x 5”
Half Page Horizontal
4 col x 5.75”
Ad Size 06
Ad Size 07
Ad Size 08
Ad Size 09
Ad Size 10
3 col x 5.75”
3 col x 5.25”
3 col x 3.75”
2 col x 5.75”
2 col x 3.75”
1/8 Page
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