2010 WINNERS
International Council of Shopping Centers, Inc.
www.icsc.org/asiaawards
ICSC Asia Shopping Centre Awards
ICSC Asia Shopping Centre Awards recognizes excellence within the region’s shopping centre
industry amd honours outstanding achievements in marketing and design/development of retail
properties
Award Categories
MARKETING
Advertising Strategic communications that advertise a shopping centre or company to its target market(s).
Alternative Revenue
Programmes and initiatives intended to generate revenue that
directly enhances the net operating income (NOI) of a shopping centre or company.
Business-to-Business Efforts and initiatives originating from a shopping centre or company and directed to a retailer(s), trade group, investment community, or other targeted commercial
interest.
Cause Related Marketing A single or ongoing event, programme, or project that primarily benefits a charitable to community need, interest or cause.
Grand Opening, Expansion or Renovation A comprehensive marketing campaign intended to introduce or reposition a new, expanded, or renovated shopping centre.
Public Relations A planned public relations programme or initiative to primarily benefit the
commercial interests of a shopping centre or company.
New Media New for 2010, this category recognizes achievements in this area and the
impact of digital strategic programmes and plans on the shopping centre industry; including websites, online branding, social media and mobile marketing to achieve brand and marketing communication goals for a shopping centre or company.
Sales Promotions Programmes or events intended to directly impact retail sales and customer traffic.
DESIGN AND DEVELOPMENT
The Design and Development category recognized retail properties for their overall design qualities and creativity in development, through renovation or expansion of an existing property or in
the innovative design of a new retail project.
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2010 Asia Shopping Centre Awards Jury
Carol Angelosanto
Marketing Warehouse Pty, Ltd.
Australia
Cecille Marvilla, CMD
Araneta Center, Inc
Philippines
Andrew W. Brien
Suria KLCC SDN BHD
Malayisa
Phil McArthur, SCSM
Ivanhoe Cambridge Inc
India
Pamela C. Bryson, SCMD
MAF Properties
United Arab Emirates
Morgan Parker
Consultant
Hong Kong
Karon Cameron
Lend Lease Property Management
Singapore
Jun Hu
Beijing Railway Retail Management
China
Nishank Joshi
Inorbit Malls India Pvt. Ltd.
India
Hermawan Kartajaya
Markplus, Inc
Indonesia
Stuart Langeveldt
AMP Capital Shopping Centres
Australia
Frank Lo
MulvannyG2 Architecture
United States
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Shahram Shamsaee
Majid Al Futtaim Properties
United Arab Emirates
Shavak Srivastava
Sq. Ft. Consulting
United Arab Emirates
Vivienne Tan
Consultant
Singapore
Rowena M. Tomeldan
Ayala Land, Inc.
Philippines
Nopporn Witoonchart
Siam Future Development PLC
Thailand
ADVERTISING Centres less than 150,000 sq. ft. (13,935 m2) of total retail space
QVB RELAUNCH ADVERTISING: THE MAGIC LIVES ON
Queen Victoria Building
Sydney, Australia
OWNED BY: GIC
MANAGED BY: Ipoh Management Services Pty Ltd
PROFESSIONAL RECOGNITION:
Emma Cook, Marketing Manager, Queen Victoria Building/Ipoh Management Services; Kirstie Foord,
Group Marketing Manager, QVB/Ipoh; Sally Austin, Assistant Marketing Manager, QVB/Ipoh
When the Queen Victoria Building was refurbished in 2009, a new advertising campaign “The
Magic Lives On” was developed to drive consumers emotional connection with the brand and capture the unique historical heritage that only QVB can offer was. To promote the total retail experience, the campaign utilized various forms of print and outdoor media to become highly visible in
the competitive market.
THE STRAND ARCADE SPRING SUMMER 2010 CAMPAIGN
The Strand Arcade
Sydney, Australia
OWNED/MANAGED BY: Ipoh Strand Pty Ltd
PROFESSIONAL RECOGNITION:
Juanita Chrisostomos, Assistant Marketing Mananger, The Strand Arcade; Kelly Berriman, Marketing
Manager, The Strand Arcade
The Strand Arcade’s Spring/Summer 2010 campaign revitalized its image as home to Australia’s
best fashion. “Fashion First”, the campaign tagline, targeted the core audience of 24-29 year-old
women, and launched promotions including a contest to win a winter wardrobe. The campaign,
featuring print and online ads, worked to reinforce The Strand’s position in the highly competitive
Sydney marketplace.
ADVERTISING Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 m2) of total retail space
IN MUMMY IN KIDS SUZHOU INCITY PLAZA
Suzhou, InCity Plaza
Suzhou, China
OWNED BY: SZITIC Commercial Property Co., Ltd.
Co., Ltd.
MANAGED BY: GMI Retail Management
PROFESSIONAL RECOGNITION:
K.L Piong, Mall General Manager, Suzhou INCITY Plaza; Fion Hui, GM of Business Management
Dept., SZITIC Commercial Property Co., Ltd; Robin Fu, Area Marketing Manager, Suzhou INCITY
Plaza; Cynthia Jiang, Marketing Assistant, Suzhou INCITY Plaza; Celine Chen, Marketing Assistant,
Suzhou INCITY Plaza
Suzhou INCITY Plaza launched the “In Mummy In Kids” campaign to promote its unique offering of children and women’s wear. The campaign included three events: a mother and child
fashion show, a storytelling contest and a family photography competition. To promote these
events, a multi-media campaign, including print, TV and radio was launched.
ADVERTISING Centres over 500,000 sq. ft. (46,451 m2) of total retail space
INDULGE YOUR STYLE
Castle Towers
Castle Hill, Australia
OWNED/MANAGED BY: QIC
GOLD
PROFESSIONAL RECOGNITION:
Megan Zalloua, Senior Marketing Manager, QIC
The advertising campaign “Indulge Your Style” was launched in August 2009 to
highlight Castle Tower’s depth of offer and diversity. Promotional elements included
a VIP programme, multi-tiered media campaign and in-centre events. The campaign’s results have exceeded all initial objectives to date; with an initial goal to
minimize sales leakage. The campaign has seen the centre achieve consistent sales
increases since the its launch.
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INORBIT CYBERABAD LAUNCH CAMPAIGN
Inorbit, Hyderabad
Hyderabad, India
OWNED/MANAGED BY: Inorbit Malls
PROFESSIONAL RECOGNITION:
Kishore Bhatija, CEO, Inorbit Malls (I) Pvt Ltd; Nishank Joshi, AGM- Corporate
Communications, Inorbit Malls (I) Pvt Ltd
Despite the worldwide recession, Inorbit Cyberabad opened its doors in October
of 2009, and to announce its arrival, the mall launched a multi-media campaign.
Vibrant and colorful, the campaign utilizied all facets of media, including print,
outdoor and mobile strategies, to ensure that no potential customer would miss out
and Inorbit Cyberabad was soon the city’s number one shopping centre.
MELBOURNE CENTRAL: LIVING MELBOURNE
Melbourne Central
Melbourne, Australia
OWNED/MANAGED BY: The GPT Group
PROFESSIONAL RECOGNITION:
Jessica White, Regional Marketing Manager, The GPT Group; Tess O'Connell, Marketing
Manager, Melbourne Central
Redeveloped in 2005, the new Melbourne Central launched a new brand “Living
Melbourne” to reposition the centre’s identity as energetic, enthusiastic, authentic, spontaneous and creative. A non-traditional approach was taken to implement the dynamic
campaign, using lift backdrops, 10-metre high fabric banners, overhead escalator treatments and extensive online media channels were utilized.
THE PLACE FOR YOU - MIRDIF CITY CENTRE
Mirdif City Centre
Dubai, United Arab Emirates
OWNED/MANAGED BY: Majid Al Futtaim Properties
PROFESSIONAL RECOGNITION:
Pam Bryson, SCMD, VP Marketing, Majid Al Futtaim Properties; Sanjay Mehta, GM
Marketing, Majid Al Futtaim Properties; Nada Abou Saab, Marketing Manager,
Mirdif City Centre; Peter Zagalsky, Group Account Manager, Impact BBDO; Jesse
Armstrong, Account Manager, Impact BBDO
Set to open in March 2010, Mirdif City Centre unveiled a simple, yet highly
effective promotion. A familiar ‘Post-it’ note symbol was used to convey a personal approach to the audience. A two-week teaser campaign utilized giant
yellow Post-it notes around town and incorporated a pre-opening sonic branding contest where winners were selected to sing the actual centre’s jingle.
VIVOCITY ADVERTISING CAMPAIGN - MAKE IT YOUR PLACE
VivoCity
Singapore
OWNED BY: Mapletree Investments
VivoCity Trust.
MANAGED BY: ViVoCity Pte Ltd As Trustee of
PROFESSIONAL RECOGNITION:
Novia Yea, Assistant Marketing Manager, VivoCity Pte Ltd As Trustee of
VivoCity Trust
To reinforce its positioning as an iconic retail and lifestyle desitination, VivoCity
needed to refresh its brand. The new concept “Make It Your Place” illustrated the
VivoCity experience and reflected the vibrancy of the mall. The brand concept
was extended across various tactical events to promote the mall as a one-stop
shopping destination that offers the best shopping experience.
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ADVERTISING Corporate/Company
THE CHAMPION FAMILY: AN AUSTRALIAN INDUSTRY FIRST
AMP Capital Shopping Centres
Sydney, Australia
PROFESSIONAL RECOGNITION:
Stuart Langeveldt, Head of Marketing and Communication, AMP Capital Shopping Centres
AMP Capital Shopping Shopping Centres developed a unique, industry-first marketing campaign in which a fictional family, The Champions, became the face of their brand. The
Champions represent the typical family and were used for all campaigns, completely rebranding the centre and creating a closer tie with its customers.
AYALA MALLS U-FIRST CAMPAIGN
Ayala Land, Inc.
Makati City, Philippines
PROFESSIONAL RECOGNITION:
Marivic Añonuevo, Senior Vice President, Ayala Land Inc; Rowena Tomeldan, Vice President and
Chief Operating Officer, Ayala Land Inc; Catherine Bengzon, Marketing Senior Division
Manager, Ayala Land Inc; Vivian Jose, Merchandise Mix Senior Division Manager, Ayala Land
Inc
Ayala Mall’s new advertising campaign, “U-First”, was a clear statement that customers
come first. Through an effective advertising campaign that incorporated print billboards
and merchandising material, mall features such as sign-language assistance, priority shopping for disabled customers, a family lounge, a concerige hotline and charging stations,
were successfully promoted.
GREENOLOGY: AYALA MALLS’ EARTH FRIENDLY PHILOSOPHY
Ayala Malls Group
Makati City, Philippines
PROFESSIONAL RECOGNITION:
Marivic E. Anonuevo, Senior Vice President and Group Head, Ayala Malls Group/Ayala Land,
Inc.; Rowena M. Tomeldan, Vice President and Chief Operating Officer, Ayala Malls
Group/Ayala Land, Inc.; Catherine R. Bengzon, Senior Division Manager, Ayala Malls
Group/Ayala Land, Inc.; Maricris R. Bernardino, Division Manager, Ayala Malls Group/Ayala
Land, Inc.
For 25 years, Ayala has been a forerunner in green sustainability and made its mission to
educate their consumers on environmental protection. In 2009, Ayala Malls initiated a
campaign, “Greenology”, to promote awareness. Various channels, such a TV, print and
on-ground marketing were used to implement the campagin. “Greenology” is not just an
advertising campaign, but a philosophy which convey’s Ayala’s personal mission to protect Mother Earth.
MY KIND OF CHRISTMAS
Stockland
Sydney, Australia
PROFESSIONAL RECOGNITION:
Taryn McGurk, National Marketing Manager, Stockland; Kate Mcdonald, Assistant
Marketing Manager, Stockland
Christmas is one of the most important times of the year for retails, but can be a hard,
stressfull time for consumers. Stockland Mall developed the “My Kind of Christmas”
campaign to connect directly with customers and tap into their needs. The focus was to
offer a Christmas shopping experience that was convenient, easy and valuable.
Several intiatives were implemented to make the shopping experience easier, including
child-care services.
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ALTERNATIVE REVENUE Centres of 150,000 to 500,000 sq. ft (13,935 - 46,451 m2) of total retail space
CHITOSE MALL BAZAAR (“RAKURAKU ICHIBBA”)
Chitose Mall
Chitose City, Japan
SILVER
OWNED/MANAGED BY: CapitaMalls Asia
PROFESSIONAL RECOGNITION:
Chee How Kek, Country Head, Japan, CapitaMalls Asia Limited;
Kazu Ishii, Manager, Marketing Communications, CapitaMalls Asia
Following the worldwide financial crisis, Chitose Mall needed to fill retail space after
one of its anchor stores pulled out in March of 2009. Instead of the traditional 3-year
tenancy contract, Chitose set up a market/bizarre and expanded leasing prospects to
include wholesale retailers. The new “market” also attracted a new group of retailers
– local farmers, food producers and residents.
ALTERNATIVE REVENUE Corporate/Company
TALKING ABOUT TELECOMMUNICATIONS
AMPCSC Capital Shopping Centres
Sydney, Australia
PROFESSIONAL RECOGNITION:
Susan Wheeldon, Head of Brand & Retail Solutions, AMPCSC Brand & Retail Solutions;
Florencia Bonet, National Retail Accounts Corporate Accounts Manager, AMPCSC Brand &
Retail Solutions
AMPCSC Brand & Retail Solutions exercised its company slogan to “Think Wide”, by
sourcing a new income stream beyond the conventional confines of the shopping centre
telecommunications towers on the rooftops. This revenue-generating opportunity presented
two significant benefits: the potential for substantial additional income to the division and
improved service for the increasingly mobile-dependant customer.
BUSINESS-TO-BUSINESS
Centres less than 150,000 sq. ft. (13,935 m2) of total retail space
MIKIKI’S ‘SHOPPERIENCE’ CAMPAIGN
Mikiki
Hong Kong, China
GOLD
OWNED BY: Sung Hung Kai Properties
Yip Service Co. Ltd.
MANAGED BY: Hong
PROFESSIONAL RECOGNITION:
Fiona Chung Sau Lin, General Manager, Sun Hung Kai Real Estate Agency Ltd.; Dickman Ng
Siu Wai, Senior Leasing Manager, Sun Hung Kai Real Estate Agency Ltd.; Cantony Wu Wai
Wah, Deputy Leasing Manager, Sun Hung Kai Real Estate Agency Ltd.; Eric Lau Man Ho, Senior
Promotion Manager, Sun Hung Kai Real Estate Agency Ltd.
Located in an aging district, Mikiki Mall needs to differentiate itself from other malls and
persuade retailers to occupy space. Mikiki established itself as a distinctive mall with an
avant garde concept by creating a “show suite” which guided visitors through a “shopperience.” Four specially designed concept stores were created to visualize the future shopper
BUSINESS-TO-BUSINESS
Centres of 150,000 to 500,000 sq. ft. (13935 - 46,451 m2) of total retail space
313 TRAINING & CAREER CENTRE
313@Somerset
Singapore
OWNED BY: ARIF & Lend Lease
GOLD
MANAGED BY: Lend Lease
PROFESSIONAL RECOGNITION:
Karon Cameron, Development Marketing Director, Lend Lease Asia
To differentiate 313@Somerset and to redefine customer service standards, a training and
career centre was set up to offer training to all retailer employees. The programme was so
successful that it was extened to internal Lend Lease staff. A marketing/communications
campaign was launched to promote the programme to all key stakeholders. The programme is now recognized by the Singapore Government Training authorities.
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"MALL" JOBS FOR YOU!
Jingyang Mall
Deyang City, China
OWNED/MANAGED BY: CapitaMalls Asia Limited
PROFESSIONAL RECOGNITION:
Goh Soon Yong, Chief Executive Officer, CapitaMalls Asia (China;) Chan Kong Leong, General
Manager, West China, CapitaMalls Asia (China); Xiao Hong Wei, Centre Manager, Jingyang Mall,
Deyang, CapitaMalls Asia (China); Chen Ping, Executive, Marketing Communications, Jingyang Mal,
CapitaMalls Asia (China);
Going beyond a traditional opening ceremony, Jigyang Mall held the first-of-its-kind job fair to
respond to job demands and meet tenants needs. The event was aligned with the slogan
“Building for People to Build People” to help match prospective employees to retailers, was
used to build good relations with key stakeholders and increase brand awareness for the soonto-be opened mall.
KORUM MALL CORPORATE LAUNCH AT INDIAN RETAIL FORUM
KORUM
Thane, India
OWNED/MANAGED by: Kalpatura Retail Ventures Pvt. Ltd.
PROFESSIONAL RECOGNITION:
T. Anupam, Korum Mall; Purti Tanna, Korum Mall; Nilesh Singh, Korum Mall; Ashita Dubey, Korum
Mall
As any young mall does, KORUM faced a lot of challenges. Amongst the biggest one was winning the trust and support of the Indian retail community – a sector which was was hit hard by
the economic downturn. KORUM turned this attitude into an opporunity and became associate
sponsor of the Indian Retail Forum, the biggest stage for retail in India. Through the IRF, KORUM
was able to communicate their brand to retailers and showcased the mall as a new and exciting
opportunity, and within 6 months, 84 retailers had leased space.
BUSINESS-TO-BUSINESS
Centres over 500,000 (46,451 m2) of total retail space
ION ORCHARD: ONE MALL, INFINITE POSSIBILITIES
ION Orchard
Singapore
OWNED BY: Capitaland and Sun Hung Kai Properties
Developments Pte Ltd.
MANAGED BY: Orchard Turn
PROFESSIONAL RECOGNITION:
Soon Su Lin, CEO, ION Orchard/Orchard Turn Developments Pte Ltd; Lee Mun Ling, VP Makreting
Communications, ION Orchard/Orchard Turn Developments Pte Ltd; Lim Shien Yau, AVP Marketing
Communications; ION Orchard/Orchard Turn Developments Pte Ltd.
Located on a road saturated with other malls, all offering the same brands and merchandise, ION
Orchard’s mission was to be the ideal choice for international and local retailer to set-up shop.
ION set up retail showsuites, a dedicated tenant online portal and employee training programmes.
With these new intiatives, ION sealed its place in Singapore’s retail market as one of the top locations for retailers.
BUSINESS-TO-BUSINESS Corporate/Company
THE RECOMMENDED RETAIL PRACTICE (RRP) REPORT
AMP Capital Shopping Centres
Sydney, Australia
SILVER
PROFESSIONAL RECOGNITION:
Scott Gillespie, National Marketing Comms & Sponsorship Manager, AMP Capital Shopping Centres
AMP Capital Shopping Centres, landlord to over 3,000 retailers, did not want to lose its customers during the economic crisis. AMP put together an unprecedented report, the Recommended
Retail Practice (RRP) for their retailers that identified consumer mindset following the financial crisis
and provided strategies for retailers to win consumer spending.
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CAPITAMALLS ASIA BIZ+SERIES
CapitaMalls Asia Biz+ Series
Singapore
PROFESSIONAL RECOGNITION:
Simon Ho, Chief Executive Officer, CapitaMall Trust Management Ltd.; Teresa Teow,
General Manager, CapitaMalls Asia Limited; Shirlene Sim, Manager, CapitaMalls
Asia Limited; Phyllis Cheng, Manager, CapitaMalls Asia Limited; Chan Hui Leng,
Senior Executive, CapitaMalls Asia Limited
CapitaMalls Asia Limited (CMA) has organized a series of exclusive tenants' seminar events with the aim of helping them to upgrade and improve their business
operations. Four seminars, focusing on the various government assistance and
bank financing schemes, were available to tenant. Also, a study tour was organized for tenants who wish to explore new business opportunities in China. The
events saw a total turnout of close to 1,000 tenants.
CAUSE RELATED MARKETING
Centres less than 150,000 sq. ft. (13,935 m2) of total retail space
1881 HERITAGE: CELEBRATING COMMUNITY, HISTORY & CULTURE
1881 Heritage
Hong Kong, China
OWNED BY: Cheung Kong (Holdings) Ltd.
Ltd.
MANAGED BY: Citybase Property Management
PROFESSIONAL RECOGNITION:
Resina Wong, Director, Cheung Kong Real Estate Ltd.; Chan Hon Shing, Project Manager,
Cheung Kong (Holdings) Ltd.
Cheung Kong (Holdings) Ltd undertook the enormous task of redevleoping the Former
Marine Police Headquarters, an iconic landmark in Hong Kong. Despite its new look, it was
vital to preserve the site’s history, educate the community about historical preservation, environmental conservation and the fascinating history of Hong Kong. Several initiatives were
put in place, including guided tours, to ensure that its histroy was not lost.
CAUSE RELATED MARKETING Centres of 150,000 to 500,000 sq.ft (13,935 - 46,451 m2) of total retail space
BRIMBANK CREATES FASHION WITH YOUTH
Brimbank Central Shopping Centre
Deer Park, Australia
OWNED/MANAGED BY: Colonial First State Global Asset Management
PROFESSIONAL RECOGNITION:
Ebru Kurt, Marketing Manager, Brimbank Central Shopping Centre; Kate Parker, General Manager,
Marketing, Colonial First State Global Asset Management
Brimbank Central Shopping Centre partnered with the Brimbank City Council and Brimbank
Youth Services (YMCA) to create an event that would empower teens by promoting positive
body image and healthy life styles. The event, “Brimbank Youth Fashion Festival” showcased
designs by local teens in a 3-day fashion festival that had over 500 attendees. All the outfits
were sold at a silent auction with the proceeds going to The Butterfly Foundation.
KORUM SPOTLIGHT - THE ART SHOW
KORUM Mall
Thane, India
OWNED/MANAGED BY: Kalpatura Retail Ventures Pvt. Ltd.
PROFESSIONAL RECOGNITION:
T. Anupam, Korum Mall; Purti Tanna, Korum Mall; Nilesh Singh, Korum Mall; Ashita
Dubey, Korum Mall
From its inception, KORUM Mall’s goal has been to be a vibrant community
space. “Korum Spotlight – The Art Show” was an intiative to reflect that purpose.
The mall provided a platform for local artists to display their work, rent free. They
succeeded in endorsing local talent and the importance of the arts in a
community.
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BUILDING TOMORROW
Oberoi Mall
Mumbai, India
OWNED/MANAGED BY: Oberoi Realty Pvt Ltd.
PROFESSIONAL RECOGNITION:
Saumil Daru, Chief Financial Officer, Oberoi Mall Pvt Ltd; Nirzar Jain, GM - Mall, Oberoi Mall Pvt
Ltd; Ramesh Sawant, GM - Engineering, Oberoi Mall Pvt Ltd; Rima Pradhan, Sr Manager- Marketing,
Oberoi Mall Pvt Ltd
Oberoi Mall prides itself on being a vibrant community space that is able to make an impact
on social and environmental issues. Oberoi Mall headed several initiatives to address the concerns of its conusmers including poverty, water conservation, voting and climate control. With
campaigns such as “Eco-Friendly Ganesha”, “Green Christmas – Santa Goes Green” and a
Polio Eradication Drive, Oberoi Mall positioned itself as a responsible mall and has been able
to bring awareness to many important causes.
THE PINES SUPPORT CANTEEN
The Pines Shopping Centre
Gold Coast, Australia
OWNED/MANAGED BY: The Pines Shopping Centre Trust
PROFESSIONAL RECOGNITION:
Sarah Clasen, Marketing Manager, The Pines Shopping Centre; Stuart Breen, Centre
Manager, The Pines Shopping Centre; Michael Tree, Asset Manager, The Pines Shopping
Centre
The Pines needed a strong community campaign to maintain customer loyalty and
appeal to the emotive side of the local customer base. A month-long campaign was
developed around CanTeen’s National Bandanna Day. The campaign was localised by
including local primary schools in a bandanna art competition, a silent auction for
locals, and retailers selling National Bandanna Day merchandise.
THE LITTLE BIG BOOK
Wetex Parade Shopping Centre
Muar, Johor, Malaysia
GOLD
OWNED/MANAGED BY: Hektar Black Sdn Bhd
PROFESSIONAL RECOGNITION:
Chua E Fun, Leasing & Marketing Assistant, Wetex
Parade Shopping Centre; Stephanie Tan, Marketing Executive, Wetex Parade Shopping
Centre; Vicky Wong, Marketing Executive, Wetex Parade Shopping Centre; Lynette Gan,
Leasing Executive, Wetex Parade Shopping Centre
Wetex Parade, a community shopping centre in Muar, Malaysia, successfully conducted
their second annual “Little Big Book” campaign, aimed at increasing English speaking
amongst primary school students. Over 90 students participated in the English storytelling event that drew much media attention.
CAUSE RELATED MARKETING Centres over 500,000 (46,451 m2) of total retail space
THE WONDERS OF NATURE - 2-HEADED ANIMAL EXHIBITION AT
APM
apm
Kwun Tong, Hong Kong
OWNED BY: Sun Hung Kai Real Estate Agency Limited
MANAGED BY: Kai Shing
Management Services Limited
PROFESSIONAL RECOGNITION:
Maureen Fung, General Manager-Leasing, apm; Michelle Lee, Assistant General ManagerLeasing, apm; Janet Wong, Assistant General Manager-Leasing, apm; Shirley Li, Senior
Promotion Manager, apm; Bonald Chan, Senior Promotion Manager, Tai Po Mega Mall
For the first time in Hong Kong, a rare and unique collection of 100 two-headed animals,
including tortoises, snakes and fish, were assembled from different parts of the world and
exhibited at apm. The display of nature’s wonders was aimed at arousing people’s
involvement in protecting the environment. More than 23,000 people flocked to the exhibition and gladly gave donations.
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A CHANCE TO SHARE
Alabang Town Center
Muntinlupa, Philippines
OWNED BY: Alaband Commercial Corporation
MANAGED BY: Ayala Land, Inc.
GOLD
PROFESSIONAL RECOGNITION:
Marivic E. Anonuevo, Senior Vice President & Group Head, Alabang Town Center/Ayala Land, Inc.;
Rowena M. Tomeldan, Vice President & Chief Operating Officer, Alabang Town Center/Ayala Land,
Inc; Javier D. Hernandez, Assistant Vice President for Operations, Alabang Town Center/Ayala Land,
Inc. Nylah D. Bautista, Deputy General Manager, Alabang Town Center/Alabang Commercial Corp.;
Christine E. Yabao, Marketing Manager, Alabang Town Center/Alabang Commercial Corp
“A Chance to Share” was a community outreach program, spearheaded by Alabang Town Center
to shed light on the plight of Manila’s street children, who rely on charity. Three charitable foundations were selected and ATC reached out to local companies, schools, merchants, villages and residents to donate food, clothing and toiletries to the foundations. Local performers and popular
celebrities were tapped to perform concerts for the campaign.
OPERATION WARM UP
Bayside Shopping Centre
Frankston Victoria, Australia
OWNED BY: CFS Retail Property Trust
MANAGED BY: Colonial First State Global Asset
Management
PROFESSIONAL RECOGNITION:
Gabe North, Marketing Manager, Bayside Shopping Centre, CFSGAM; Stephanie Kupsch,
Assistant Marketing Manager, Bayside Shopping Centre, CFSGAM; Laura O'Keeffe, Marketing
Coordinator, Bayside Shopping Centre, CFSGAM; Richard Devlin, Centre Manager, Bayside
Shopping Centre, CFSGAM; Kate Parker, General Manager, Marketing, Colonial First State
Global Asset Management
Bayside's mission, “Operation Warm-Up,” was to wrap a blanket around each homeless
person in Frankston during Winter 2009. For each person who registered their support,
Bayside donated one Australian dollar. 3,751 customers signed up – enough to buy 375
blankets. $62,374 USD were received in donated goods and for every dollar Bayside
made, its partners matched it almost twice over.
SHOP, SKATE, CREATE
Elizabeth Shopping Centre
Elizabeth, Australia
OWNED BY: CFS Retail Property Trust
MANAGED BY: Colonial First State Global Asset
Management
PROFESSIONAL RECOGNITION:
Koula Di Biase, Marketing Manager, Elizabeth Shopping Centre; Kate Parker, General Manager,
Marketing, Colonial First State Global Asset Management
As a long-time server of its community, Elizabeth Shopping Centre wanted to provide teens with
an opportunity to be creative and keep them out of trouble. The Centre partnered with local
community groups to stage a series of events that teens could particpate in. The “Shop, Skate,
Create” program entertained them and gave teens opportunities they may never have had
otherwise.
ONDOY: A CAMPAIGN TO HELP HEAL THE BROKEN SPIRITS
Greenbelt
Makati, Philippines
OWNED/MANAGED BY: Ayala Land Inc-Ayala Malls Group
SILVER
&
ICSC FOUNDATION
PROFESSIONAL RECOGNITION:
COMMUNITY SUPPORT
Marivic Anonuevo, Senior Vice President and Group Head,
AWARD
Ayala Land Inc - Ayala Malls Group; Rowena Tomeldan, Vice
President and Chief Operating Officer, Ayala Land Inc - Ayala
Malls Group; Catherine Bengzon, Senior Division Manager
and Head of Marketing, Ayala Land Inc - Ayala Malls Group; Myrna Fernandez, Assistant Vice
President, Ayala Land Inc - Ayala Mall Group; AC Legarda, General Manager, Greenbelt
In September 2009, two catastrophic typhoons hit the Philippines, devastating the country
and leaving people without homes, food, clean water and claimed lives. Greenbelt
Shopping Centre recognized the urgent need to start organizing for the long-term and
partnered with Habitat for Humanity and Children’s Hour to rebuild homes throughout the
most devastated areas.
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GREEN CHRISTMAS
Midland Gate Shopping Centre
Midland, Australia
OWNED BY: OSF/DPIF
MANAGED BY: Colonial First State Global Asset
Management
PROFESSIONAL RECOGNITION:
Sarah Moore, Marketing Manager, Midland Gate Shopping Centre; Kate Parker,
Colonial First State Global Asset Management
The Midland region is an area of great environmental significance and rich natural
qualities. It was with this in mind that Midland Gate Shopping Centre was inspired
to develop Australia’s first fully biodegradable gift cards for their “Green
Christmas” programme. Using the gift card as a platform, the centre held preChristmas events of unique and exciting in-centre environmental activities that
inspired the community and raised awareness for environmental protection.
BECAUSE WE CARE
Mirdif City Centre
Dubai, United Arab Emirates
OWNED/MANAGED BY: Majid Al Futtaim Properties
GOLD
PROFESSIONAL RECOGNITION:
Pam Bryson, SCMD, VP Marketing, Majid Al Futtaim Properties;
Peter Newman, Marketing Operations, Majid Al Futtaim Properties; Sanjay Mehta, GM
Marketing, Majid Al Futtaim Properties; Nada Abou Saab, Marketing Manager, Mirdif
City Centre; Yousif Al Ali, CSM CMD, VP Asset Management, Mirdif City Centre
The Mirdif City Centre team orchestrated a campaign aimed at increasing awareness of the environment through a highly interactive project: 'Because We Care'. The
project involved 5 schools, over 500 students from 20 different countries who created 7 by 36 meter murals representing the 6 eco-systems of the world. The murals
were then printed onto t-shirts and eco- bags and sold at the mall's customer service
booth with donations being made to the Emirates Wildlife Society.
ILLUMINATE WITH PROSPERITY AND SPLENDOROUS STYLE
Pavilion Kuala Lumpur
Kuala Lumpar, Malaysia
OWNED BY: Urusharta Cemerlang Sdn Bhd
Sdn Bhd
MANAGED BY: Kuala Lumpur Pavilion
PROFESSIONAL RECOGNITION:
Joyce Yap, CEO, Pavilion Kuala Lumpur; Kung Suan Ai, Marketing GM, Pavilion KL
Pavilion Kuala Lumpur is a premier shopping, dining and urban leisure destination in
Kuala Lumpur. Reinforcing its commitment to promoting arts and culture, the centre
organized a Chinese New Year festivity focused on connecting with the community.
Old traditions were revived and presented as new urban cultural experiences such as
the “Prosperity Rickshaw Ride” and “Love Note Toss”.
EARTH PALS CAMPAIGN
Sunway Pyramid Shopping Mall
Petaling Jaya, Malaysia
OWNED BY: OSK Trustees Berhad
MANAGED BY: Sunway REIT Management Sdn. Bhd.
PROFESSIONAL RECOGNITION:
Ngeow Voon Yean, Managing Director, Property Investment, Sunway City Berhad; HC Chan, Chief
Executive Officer, Sunway Pyramid Shopping Mall; Kevin Tan, Chief Operating Officer, Sunway
Pyramid Shopping Mall; Phang Sau Lian, Marketing Director, Sunway Pyramid Shopping Mall
Sunway Pyramid Shopping Mall, a forerunner in advocating environmental awareness, initiated its “Earth Pals” campaign in early 2009 and implemented various projects to enourage
Malaysians to be more environmentally responsible. The program included green landscaping, a children’s education program, installing various green-friendly amenities and implemented a marketing campgin to endorse environmental protection while also promoting the
mall.
13
DELAHEY'S LONGEST SCARF
Watergardens Town Centre
Taylors Lakes, Australia
OWNED/MANAGED BY: Queensland Investment Corporation
PROFESSIONAL RECOGNITION:
Ivana Miletic, Marketing Manager, QIC; Louise Grbac, Marketing Co-ordinator, QIC
Delahey’s “Longest Scarf” campaign aimed to engage the local community and build a
stronger relationship with a local retirement home. Over 100 volunteers came together
to help knit two kilometre scarves that stretched across Watergardens Town Centre. The
scarf was then made into 1500 individual scarves and donated to disadvantaged people for winter.
CHINESE FENSHUI OILED PAPER UMBRELLA EXHIBITION IN HOLIDAY
PLAZA
Yitian Holiday Plaza
Shenzhen, China
OWNED/MANAGED BY: Shenzen Yitian Commercial Management Co., Ltd.
GOLD
PROFESSIONAL RECOGNITION:
Zhiqiang Li, President, Shenzhen Yitian Holiday Plaza; Lijun Liu, General Manager, Shenzhen
Yitian Holiday Plaza; Xiuhong Chen, Vice General Manager, Shenzhen Yitian Holiday Plaza; Xue
Chen, Vice Manager of Marketing Department, Shenzhen Yitian Holiday Plaza; Xiulan Mei,
Asistant Manager of Marketing Department, Shenzhen Yitian Holiday Plaza
Despite being a modern development, Yitzan Holiday Plaza feels a deep connection with its heritage. To preserve China’s rich history, Yitzan hosted an exhibition of the 400-year-old tradition of
Fenshui Oiled Paper Umbrellas. Local craftsman and experts were invited to demonstrate their
technique and sell their work. The event not only increased foot traffic in a commercial off-season,
but established Yitzan’s image as a cultural experience.
CAUSE RELATED MARKETING Corporate/Company
SMILE
Centro Properties Group
Glen Waverley, Australia
PROFESSIONAL RECOGNITION:
Lisa Charter, National Marketing Manager, Centro Properties Group
The “Smile” photography competition is a national event, originally launched three
years ago, across a handful of Centro properties. Now expanded to 61 centres,
“Smile” has become the largest community photography competition in Australia. The
contest brands Centro as family-friendly, and appeals to all people and communities,
regardless of ethnicity or cultural beliefs.
THE LINK YEAR OF THE TIGER ART ODYSSEY
The Link Shopping Centres
Hong Kong
PROFESSIONAL RECOGNITION:
Karen Ho, Senior Marketing Officer, The Link Management Limited
Using Mother’s Day as inspiration, Suzhou INCITY Plaza launched the “In
Mummy In Kids” campaign to promote its unique offering of children and
women’s wear. The campaign included three events: a mother and child fashion
show, a storytelling contest and a family photography competition. To promote
these events, a multi-media campaign, including print, TV and radio was
launched.
14
CAUSE RELATED MARKETING Joint Centres
BINDING THE COMMUNITY - AIKYA & BODH
Inorbit, Vashi/Inorbit, Malad
Navi Mumbai, India
OWNED/MANAGED BY: Inorbit Malls India Pvt Ltd.
PROFESSIONAL RECOGNITION:
Kishore Bhatija, CEO, Inorbit Malls India Pvt Ltd., Nishank Joshi, Inorbit Malls India Pvt Ltd
To differentiate Inorbit malls from other centres, two community-focused initiatives were
implememented: Aikya (Community) and Bodh (Learning). Each month, free family
workshops were held and children were given entertaining tours around the mall.
Since its inception over 5,000 people have participated and Inorbit transformed their
image into a positive, caring and community-focused brand.
CAPITAMALLS ASIA (CHINA) EARTH HOUR
CapitaMalls Asia
OWNED/MANAGED BY: CapitaMalls Asia Limited
PROFESSIONAL RECOGNITION:
Goh Soon Yong & Marcomon Yong, Chief Executive Officer, CapitaMalls Asia (China);
Marie Han Yong Qing, Head, Corpcomm & Marcom, CapitaMalls Asia (China); Huang
Huiai Esther, Senior Executive, Marketing Communications,China, CapitaMalls Asia
(China)
To reinforce the message of building a green and sustainable future, Capital Malls
Asia went beyond just turning off lights for Earth Day 2010. In partnership with tenants, NGO’s, corporate partners and the government, Capital Malls developed a
green campaign that promoted nationwide activites like a 10-hour light-off celebration, a marathon and a life-size recycable art competition. The program was a huge
success with over 920,000 participants.
CARA RESPITE CARE HOUSE
Westfield Marion
Oaklands Park, Australia
OWNED BY: Westfield Group
MANAGED BY: Westfield Shopping Centre
Management Co
PROFESSIONAL RECOGNITION:
Malcolm Creswell, Centre Manager, Westfield Marion; Trevor Hill, Centre Manager,
Westfield Tea Tree Plaza; Alison Pearson, Centre Manager, Westfield West Lakes
Westfield Group’s South Australian centres took on a major community project when
they made plans to build a respite care house for children with disabilities.
Fundraisers were held to raise money for the project, including a charity golf tournament, gift wrapping and face painting events. Contractors, suppliers, retailers and
community all donated their time, money and supplies in order to make this home a
reality. It is now fully operational and provides 60 children with disabilites and their
families year-round care.
GRAND OPENING, EXPANSION & RENOVATION Centres less than 150,000 sq. ft. (13,935 m2) of total retail space
1881 HERITAGE - THE GRAND TRANSFORMATION
1881 Heritage
Hong Kong
OWNED BY: Cheung Kong (Holdings) Ltde.
MANAGED BY: Citybase Property
Management Ltd.
PROFESSIONAL RECOGNITION:
Resina Wong, Director, Cheung Kong Real Estate Ltd.; Chan Ho Shing, Project Manager,
Cheung Kong (Holdings) Ltd.
After winning the bid to renovate the Former Marine Police Headquarters in Hong Kong,
Cheung Kong built one of Hong Kong’s premier shopping destination. The revitalization
of the site brought in world-renowned brands and created a unique shopping experience.
The marketing campaigns for 1881 Heritage immediately established the new centre as
a high-end destination while maintaining its cultural heritage.
15
QVB RELAUNCH: THE MAGIC LIVES ON
Queen Victoria Building
Sydney, Australia
OWNED BY: GIC
MANAGED BY: Ipoh Management Services Pty Ltd
SILVER
PROFESSIONAL RECOGNITION:
Emma Cook, Marketing Manager, Queen Victoria Building/Ipoh
Management Services; Kirstie Foord, Group Marketing Manager, QVB/Ipoh;
Sally Austin, Assistant Marketing Manager, QVB/Ipoh
Both a famous shopping centre and Australian cultural icon, the Queen
Victoria Building (QVB), offers a unique shopping environment showcasing 180 International and Australian fashion brands. In 2009, a new
QVB brand campaign was to celebrate QVB’s restoration. The campaign
involved the full spectrum of marketing activities, launched a new brand
identity and successfully enhanced communication across all QVB consumer touch points.
GRAND OPENING, EXPANSION & RENOVATION Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 of total retail space
CITY SQUARE MALL OFFICIAL LAUNCH (SINGAPORE)
City Square Mall
Singapore
OWNED/MANAGED BY: City Developments Limited
PROFESSIONAL RECOGNITION:
Tan Boon Tuck, Centre Director, City Square Mall; Cindy Low, Marcom Manager, City
Square Mall; Stan Tay, Senior Marcom Executive, City Square Mall; Shannon Teoh,
Marcom Executive, City Square Mall; Celest Quek, Marcom Executive, City Square Mall
City Square Mall, Singapore's first Eco-Mall, opened its doors and celebrated its official launch in March 2010 with a 2-month long "Bursting with Excitement" campaign. This campaign received an overwhelming response and built a greater
awareness for the new mall. 1.8 million shoppers visited City Square Mall and experienced all the excitement going on for its official launch.
SPRING-SUMMER CELEBRATION AT KORUM
KORUM
Thane, India
OWNED/MANAGED BY: Kalpataru Retail Ventures Pvt. Ltd.
PROFESSIONAL RECOGNITION:
T. Anupam, Korum Mall; Purti Tanna, Korum Mall; Nilesh Singh, Korum Mall; Ashita
Dubey, Korum Mall
In preparation for its grand opening, KORUM Malls created FRESH@KORUM, the
theme to announce the arrival of new brands at KORUM and highlight the variety
of product categories available. The spirit and vibrancy of spring was captured
through elements like flowers and butterflies. To bring in the family market, children’s programs, such as arts and crafts workshops where held.
NORTHPOINT - THE LAUNCH OF A NORTHERN HEARTBEAT
Northpoint Shopping Centre
Singapore
OWNED/MANAGED BY: Frasers Centrepoint Property Management Services
PROFESSIONAL RECOGNITION:
Dr. Chew Tuan Chiong, Chief Executive Officer, Frasers Centrepoint Asset Management Ltd;
Wendy Low, General Manager, Frasers Centrepoint Limited; Raymond Chan, Senior Manager,
A&P, Frasers Centrepoint Limited; Carrianne Chew, Centre Manager, Frasers Centrepoint Limited;
Peggy Tan, Senior A&P Executive, Frasers Centrepoint Limited
After a $38.6 million enhancement, “The Launch of a Northern Heartbeat” campaign positioned Northpoint Shopping Centre as a community hub. The month-long media plan introduced residents and shoppers to the new retail mix, facilities and services. The centre
worked with community partners to plan events and activities for young children and their
families, inluding face painting, animal rides and a tour of the new and dry roof-top playground.
16
OFFICIAL OPENING: SPRING TO L1FE @ TAMPINES 1
Tampines 1
Singapore
OWNED BY: ARMF II (Tampines) Pte Ltd MANAGED BY: AsiaMalls Management
(South East Asia) Pte Ltd
PROFESIONAL RECOGNITION:
Lyn Tan, Manager, Centre Management, AsiaMalls Management (South East Asia)
Pte. Ltd.
Tampines 1 opened in April 2009 in a challenging environment amidst stiff competition. With a vision to be a new generation mall for the young and savvy, the
mall inaugurated a creative campaign, “Spring to L1FE”, comprising a series of
unconventional initiatives which included online and guerilla marketing.
THE LINK WONG TAI SIN PLAZA AND LUNCH CHEUNG PLAZA
RE-BRANDING AND RE-OPENING LAUNCH
The Link (Wong Tai Sin Plaza and Lunch Cheung Plaza)
Kwoloon, Hong Kong
OWNED/MANAGED BY: The Link Management Limited
PROFESSIONAL RECOGNITION:
Karen Ho, Senior Marketing Officer, The Link Management Limited
Through its Asset Enhancement Initiative, The Link Management Limited has been
upgrading its shopping centers by renovating the physical structures and enhancing the
trade mix. Wong Tai Sin Plaza and Lung Cheung Plaza are prime shopping centers of
The Link. Upon completion of their enhancement initiatives, a series of integrated marketing communications and public relations plans for re-branding and re-opening
launch was introduced.
MALL SMILING FACES
Weiyang Mall
Yangzhou City, China
OWNED/MANAGED BY: CapitaMall Asia Limited
PROFESSIONAL RECOGNITION:
Michelle Lee, General Manager, East China, CapitaMalls Asia (China); Deborah Tan, Regional
Head, Marcom, East China, CapitaMalls Asia (China); Xu Zhi Bin, Centre Manager, Weiyang
Mall, Yangzhou, CapitaMalls Asia (China); Eileen Huang, Manger, Marcom, East China,
CapitaMalls Asia (China)
Weiyang Mall’s “Smiling Faces” campaign was conceived to engage the community in
an interactive manner, beyond the conventional advertising and promotional events and
activities. Featuring the top voted smiling faces of residents in the city, it generated strong
support from the government, tenants, as well as the community, and more importantly,
successfully garnered publicity and community outreach for the mall.
WILLOWS SHOPPING CENTRE GRAND OPENING
Willows Shopping Centre
Kirwan, Australia
OWNED/MANAGED BY: DEXUS Wholesale Property Group
PROFESSIONAL RECOGNITION:
Nicole Hickling, Asset & Development Manager, DEXUS Property Group; Leonie Hatfield,
National Marketing Manager, DEXUS Property Group; Russell Shaw, Portfolio Manager,
DEXUS Property Group; Glyn Williams, Head of Retail Property Management, DEXUS
Property Group; Lucy Saker, Marketing Assistant, Willows Shopping Centre
Willows Shopping Centre launched an $83 million redevelopment in July 2008, at a
time when other developments in the region withdrew their funding due to the global
financial crisis. Situated in one of the fastest growing regional areas in Australia, the
marketing strategy for the redevelopment focused on key components of community,
communication, customers and sustainability.
17
WOLLONGONG CENTRAL TOP GONG AWARDS 2009
Wollongong Central
Wollongong, Australia
OWNED/MANAGED BY: GPT Wholesale Shopping Centre Fund
PROFESSIONAL RECOGNITION:
Jennifer Di Bartolomeo, Regional Marketing Manager, The GPT Group; Octavia Hammer,
Marketing Manager, Wollongong Central; Louise Raymond, National Marketing Manager, The
GPT Group
After a $27 million refurbishment, Wollongong Central developed a re-launch campaign
that positioned the mall as a community centre. The re-launch campaign was a two week
programme of events that celebrated the people and places of Wollongong. The programme ended with the Wollongong Central Top Gong Awards, a grants programme
designed to encourage, acknowledge and reward the special contributions made by everyday Wollongong residents to the community.
WTC MORE’S RENOVATION ‘1+1 = MORE’
wtc more
Hong Kong
GOLD
OWNED BY: Sun Hung Kai Properties
MANAGED BY: Kai Shing Management Services
Limited
PROFESSIONAL RECOGNITION:
Fiona Chung Sau Lin, General Manager, Sun Hung Kai Real Estate Agency Ltd; Katherine Ho Kuk
Fong, Senior Leasing Manager, Sun Hung Kai Real Estate Agency Ltd; Kevin Chan Kin Ho,
Assistant Leasing Manager, Sun Hung Kai Real Estate Agency Ltd; Edith Wong Ka Ying, Deputy
Leasing Manager, Sun Hung Kai Real Estate Agency Ltd; Emmy Leung Yuen Shan, Senior
Promotion Manager, Sun Hung Kai Real Estate Agency Ltd.
In April 2009, wtc more completed a mega revamp that doubled its retail space. The
“1+1=more” campaign strengthened the mall’s new retail image as more than one kind of
shopping experience. The launch of this campaign coincided with the opening of the renovated mall and was implemented with a series of creative marketing activites, such as an art
walk and a fashion show.
GRAND OPENING, EXPANSION & RENOVATION Centres over 500,000 sq. ft. (46,451 m2) of total retail space
THE ONE FASHION CAPITAL
Chadstone - The Fashion Capital
Chadstone, Australia
GOLD
OWNED BY: CFS Retail Property Trust/The Gandel Group
MANAGED BY: Colonial First
State Global Asset Management
PROFESSIONAL RECOGNITION:
Mardi Ashkine, Marketing Manager, Chadstone - The Fashion Capital; Kate Parker, General
Manager, Marketing, Colonial First State Global Asset Management
Chadstone has always been a fashion leader in Australia, but after its expansion, it has
become one of the world’s top shopping destinations. Before its launch date, Chadstone
released the campaign “The ONE Fashion Capital”, using mixed-media to market their brand
and position Chadstone as an icon in the retail industry. The result was the biggest marketing
campaign undertaken by any mall in Australia, utilizing TV, print, radio and online media.
DELIGHTING SYDNEY
Chatswood Chase Sydney
Chatswood, Australia
OWNED BY: CFS Retail Property Trust
MANAGED BY: Colonial First Global Asset
Management
PROFESSIONAL RECOGNITION:
Lisa Vaughan, Retail Manager, Chatswood Chase Sydney; Kate Parker, General Manager,
Marketing, Colonial First State Global Asset Management
After completing rennovations in June 2009, Chatswood launched a series of five separate campaigns, all under one brand proposition, to communicate the depth of its new
offerings. The final stage was an opening ‘stylish soiree’ that celebrated the centre’s
new look and cemented Chatswood’s position in the Syndey retail landscape.
18
CONSTELLATION: ION ORCHARD’S GRAND OPENING
ION Orchard
Singapore
OWNED BY: Capitaland and Sun Hung Kai Properties
MANAGED BY: Orchard Turn
Developments Pte Ltd.
PROFESSIONAL RECOGNITION:
Soon Su Lin, CEO, ION Orchard/Orchard Turn Developments Pte Ltd; Lee Mun Ling, VP
Marketing Communications, ION Orchard/Orchard Turn Developments Pte Ltd; Lim Shien
Yau, AVP Marketing Communications, ION Orchard/Orchard Turn Developments Pte Ltd
With the recent retail overhaul in Singapore, ION Orchard needed to rise above the rest
to win the race to dominate media and public attention. “CONSTELLATION “ was a
series of celebrations to mark ION Orchard’s Grand Opening. The event positioned
ION Orchard as the go-to mall for fashion, food and lifestyle. The event was unlike any
other in Singapore, with music, art, fashion and festivity all combined, creating an unforgettable spectacle.
MANTRI SQUARE GRAND LAUNCH MARCH 2010
Mantri Square
Bangalore, India
OWNED BY: Mantri Developers Pvt. Ltd. MANAGED BY: Propcare Mall Management India
Pvt. Ltd
PROFESSIONAL RECOGNITION:
Sushil Mantri, Chairman & Managing Director, Mantri Developers Pvt. Ltd.; Jonathan Yach,
CEO, Propcare Mall Management India Ovt. Ltd.; Jermina Menon, Head - Mall Marketing,
Propcare Mall Management India Pvt. Ltd.
Mantri Square, India’s largest mall, was launched in March 2010, with a grand opening
ceremony and a multimedia marketing campaign. The campaign focused on the apsect
of being India’s largest shopping centre and oversized billboards were placed around
the city of Bangalore, prind ads were published in various newspapers and Facebook
and Twitter campaigns were also implemented.
THE PLACE FOR YOU - MIRDIF CITY CENTRE
Mirdif City Centre
Dubai, United Arab Emirates
OWNED/MANAGED BY: Majid Al Futtaim Properties
SILVER
PROFESSIONAL RECOGNITION:
Pam Bryson, SCMD, VP Marketing, Majid Al Futtaim Properties; Sanjay
Mehta, GM Marketing, Majid Al Futtaim Properties; Nada Abou Saab, Marketing Manager,
Mirdif City Centre; Peter Newman, Marketing Operations Mgr, Majid Al Futtaim Properties; Yousif
Al Ali, CSM CMD, VP Asset Management, Mirdif City Centre
Mirdif City Centre was taking a chance by opening admist the global recession, but went
ahead with plans to launch on March 2010. The centre launched an aggressive ad campaign just 2 weeks prior to the opening. A unique “Post-it” note campaign was created to
grab the attention of consumers and promote the idea that this new centre was the place for
every shopper.
COSMOPOLITAN STYLE HEADS NORTH
Northland Shopping Centre
Melbourne, Australia
OWNED BY: CFS Retail Property Trust/The Gandel Group
MANAGED BY: Colonial First State Global Asset Management
PROFESSIONAL RECOGNITION:
Andrew Drivas, Marketing Manager, Northland Shopping Centre; Desi Stepanovic,
Assistant Marketing Manager, Northland Shopping Centre; Kate Parker, General Manager,
Marketing, Colonial First State Global Asset Management
In order to keep up with Northland’s changing trade area and meet consumer
demands, Northland Shopping Centre underwent a two-year redevelopment. To
match its new look, Northland launched a campaign that would reposotion it as a
cosmopolitan centre in the middle of the Northern suburbs. “Style Up” became the
mantra and the introduction of unique signature events and promotions enhanced the
stylish, cosmopolitan experience of Northland Shopping Centre.
19
ROBINA TOWN CENTRE - GET INTO IT
Robina Town Centre
Gold Coast, Australia
OWNED/MANAGED BY: QIC
PROFESSIONAL RECOGNITION:
Donna White, National Marketing Manager, QIC
Robina Town Centre underwent a $300 million development that re-positioned
the centre as the premier retail offer in the Gold Coast. A targeted advertising
campaign, “Get Into It” was developed to reflect Robina’s new position. The end
result was the heavy use of black across all communications to give the brand a
depth of quality in a market that was traditionally a very colourful pallet.
THE BIG SPLASH
Rockingham Shopping Centre
Rockingham, Australia
OWNED BY: CFS/DPIF/Perpetual
Management
MANAGED BY: Colonial First State Global Asset
PROFESSIONAL RECOGNITION:
Sarah Moore, Marketing Manager, Colonial First State Global Asset Management
Kate Parker, General Manager, Marketing, Colonial First State Global Asset
Management
Rockingham Shopping Centre drew inspiration for its post-renovation marketing
campaign from the coastal lifestyle of its community. The centre held a one-day celebration, “Perth’s Biggest Beach Party” that launched the most successful preChristmas sales period that the Centre ever had.
NEW MEDIA Centres less than 150,000 sq. ft. (13,935 m2) of total retail space
I AM GROWING
Wintergarden
Brisbane, Australia
OWNED BY: Industry Super Property Trust (ISPT)
MANAGED BY: Jones Lang LaSalle
SILVER
PROFESSIONAL RECOGNITION:
Karlie Gleeson, Senior Marketing Manager, Wintergarden, Jones Lang LaSalle; Renee Pratten, ISPT
Portfolio Marketing Manager, Jones Lang LaSalle
Designed to keep Brisbane locals informed, the “I Am Growing” campaign was implemented
to share news of the redevelopment with locals as well as provoke a smile and positive association for Wintergarden. Capitalising on the sense of ownership Brisbane residents feel towards
Wintergarden, a Facebook strategy to engage the centre’s main target market was strategically
launched.
NEW MEDIA
Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 of total retail space
TAMPINES 1 MALL BLOG AND FACEBOOK/TWITTER
Tampines 1
Singapore
OWNED BY: ARMF II (Tampines) Pte Ltd
MANAGED BY: AsiaMalls Management
(South East Asia) Pte. Ltd.
PROFESSIONAL RECOGNITION:
Lyn Tan, Manager, Centre Management (South East Asia) Pte. Ltd.
Touted as a new generation mall for the young and savvy, Tampines 1 took the lead in
the new media field by being the first mall in Singapore to have its very own mall blog.
To date, the mall has published 119 posts within a period of 15 months. Tampines 1
regularly updates its Facebook and Twitter accounts. As numbers continue to grow, pro-
20
NEW MEDIA Centres over 500,000 sq.ft. (46,451 m2) of total retail space
CREATING A SHOPPING CENTRE CULTURE ONLINE
Colonial First State Global Asset Management
Chadstone, Australia
MANAGED BY: Colonial First State Global Asset Management
PROFESSIONAL RECOGNITION:
Nicky Ginger, National Marketing Research & Strategy Manager, Colonial First State
Global Asset Management; Emma Mathews, National Marketing Communications
Manager, Colonial First State Global Asset Management
Through and innvovative digital marketing platform, Colonial First Sate Global Assest
Management created an online culture for their centres to enhance consumer relationship. Two distinct themes were developed, “Shopping Insider “ and “Buy Smart”, to
engage customers, increase sales and create a culture in which the shopping centre is
an important part of the community.
ION Orchard
Singapore
ION ORCHARD’S DIGITAL EDGE
OWNED BY: Capitaland and Sung Hung Kai Properties
GOLD
MANAGED BY: Orchard Turn
Developments Pte Ltd
PROFESSIONAL RECOGNITION:
Soon Su Lin, CEO, ION Orchard/ Orchard Turn Developments Pte Ltd; Lee Mun Ling, VP
Marketing Communications, Orchard Turn Developments Pte Ltd; Lim Shien Yau, AVP Marketing
Communications, ION Orchard/Orchard Turn Developments Pte Ltd
ION Orchard Mall decided very early on that digital marketing will play an instrumental
role in its marketing communications plan. A range of new media initiatives, including
Facebook, Twitter and an iPhone a were used to engage its tenants and shoppers more
closely than ever. Through these initiatives, ION Orchard seeks to establish itself as a
dynamic up-to-date venue, setting the scene for retailers in Singapore.
NEW MEDIA
Corporate/Company
DIGITAL PRESENCE REVITALISATION PROGRAM 2009
AMP Capital Shopping Centres
Sydney, Australia
PROFESSIONAL RECOGNITION:
Todd King, National Online Marketing Manager, AMP Capital Shopping Centres
AMP Capital Shopping Centres recognized the importance of digital media as a means to
promote their offering. Now fully implemeted, AMP’s online presence has been a key
enabler in the repositioning of their centres as cutting edge, unique, must-visit shopping destinations. Furthermore, this programme was also successful in delivering above and beyond
its set objectives, achieving a total return on investment of 1:10 (39% greater than the set
target).
ONLINE RETAILER PRODUCT GUIDE
AMP Capital Shopping Centres
Sydney, Australia
PROFESSIONAL RECOGNITION:
Todd King, National Online Marketing Manager, AMP Capital Shopping Centres
In light of the shift to digital media, AMP Capital Shopping Centres repsonded with their Online Retailer Product Guide, an innovative digital solution to
support retailers in promoting their products and services. A comprehensive
extension of the traditional product guide, this facility takes customization to
a new level, as it seeks to create engagement, add an element of quirky fun,
and provide a completely customized product set to each user.
21
NEIGHBOURHOODNET
Mirvac,
Sydney, Australia
SILVER
PROFESSIONAL RECOGNITION:
Setarah Ferdousian, National Retail Projects &
Online Manager
NeighbourhoodNet is more than just an online notice board, it is a gateway to
local knowledge and an interactive and effective means of communication. Each
Mirvac shopping centre provides a public notice board on which customers can
display information relating to personal items they may have for sale, school or
sporting events and special interest groups. NeighbourhoodNet is a unique initiative, one that has allowed the centre’s customer to connect and engage in a
virtual environment specific to their needs.
NEW MEDIA Joint Centres
CSFGAM CELEBRATES STYLISH WOMEN
Queens Plaza
Brisbane Australia
OWNED BY: CFX Trust
MANAGED BY: Colonial First State Global Asset Management
PROFESSIONAL RECOGNITION:
Mardi Ashkine, Marketing Manager, Chadstone / CFSGAM; Lisa Vaughan, Marketing Manager,
Chatswood / CFSGAM; Emma Chettleburgh, Marketing Manager, QueensPlaza / CFSGAM; Kate
Parker, General Manager, Marketing, Colonial First State Global Asset Management; Emma Mathews,
National Marketing Communication Manager, Colonial First State Global Asset Management
In April 2010, QueensPlaza, Chadstone and Chatswood Chase embraced the digital arena by
unveiling the “Search for Stylish Women” promotion. Leveraging InStyle magazine’s “Women of
Style” event, the centres created a dialogue with customers where they dictated the terms. The
“Search for Stylish Women” gave customers the opportunity to share their thoughts and values
about women in their lives.
PUBLIC RELATIONS
Centres over 500,000 sq. ft. (46,451m2) of total retail space
QVB RELAUNCH CAMPAIGN
Queen Victoria Building
Sydney, Australia
OWNED BY: GIC
MANAGED BY: Ipoh Management Services Pty Ltd
PROFESSIONAL RECOGNITION:
Emma Cook, Marketing Manager, Queen Victoria Building/Ipoh Management Services
In 2009, a campaign was launched to celebrate the refurbishment of the Queen Victoria
Building. The brand was based on positioning QVB as a contemporary and iconic shopping destination in the heart of Sydney and to demonstrate the truly unique shopping
experience. The relaunch tagline ‘The Magic Lives On’ was developed to drive consumers’ emotional connection with the brand, capturing the heritage of the QVB and the
current contemporary shopping experience.
CHADSTONE UNVEILS AN AUSTRALIAN FIRST
Chastone - The Fashion Capital
Chadstone, Australia
OWNED BY: CFS Retail Property Trust/The Gandel Group
MANAGED BY: Colonial First
State Global Asset Management
PROFESSIONAL RECOGNITION:
Nicole Wilson, National Development Marketing Manager, Colonial First State Global Asset
Management; Kate Parker, General Manager, Marketing, Colonial First State Global Asset Management
The redevelopment of Chadstone changed the face of the Australian retail and gave shoppers a
luxury mall with 12 of the world’s most presitgious luxury labels. Through a carefully crafted public relations campaign, Chadstone managed to secure coverage across television, radio, digital
and print over a 6-month period.
22
CELEBRATING AN ECO-FRIENDLY ANNIVERSARY
WITH COOPER BIKES
Langham Place
Kowloon, Hong Kong
SILVER
OWNED BY: Champion REIT
Management (CP) Ltd.
MANAGED BY: Eagle Property
PROFESSIONAL RECOGNITION:
Vivian Leung, General Manager, Eagle Property Management (CP) Ltd.; Makey Au-Yeung, Senior
Marketing Manager, Eagle Property Management (CP) Ltd.; Angela Kwan, Marketing Manager,
Eagle Property Management (CP) Ltd.; Regine Siu, Assistant Marketing Manager, Eagle Property
Management (CP) Ltd.; Joanne Choi, Assistant Marketing Manager, Eagle Property Management
(CP) Ltd.
Celebrating its 5th anniversary this year, Hong Kong’s stylish ultra-modern Langham Place
Mall joined hands with Cooper Bikes of England to promote a classy new eco-friendly
lifestyle to young, brand-conscious Hong Kong shoppers. The partnership generated substantial positive media coverage for the mall, with 25 in print, 13 online, 4 feature stories and 1
Pavilion Kuala Lumpur
Kuala Lumpur, Malaysia
INTERNATIONAL KOLAM FESTIVAL
OWNED BY: Urusharta Cemerlang Sdn Bhd
Sdn Bhd
GOLD
MANAGED BY: Kuala Lumpur Pavilion
PROFESSIONAL RECOGNITION:
Joyce Yap, CEO Retail, Pavilion Kuala Lumpur; Kung Suan Ai, GM Marketing, Pavilion
Kuala Lumpur
Pavilion Kuala Lumpur is a premier shopping, dining and urban leisure destination
in Bukit Bintang, the main shopping district and tourist hub of Kuala Lumpur. To
reinforce its commitment to promoting the arts and culture, Pavilion KL organized
an International Kolam Festival. The event generated significant positive publicity
and cemented the centre as a community space, not just a shopping centre.
PUBLIC RELATIONS
Corporate/Company
CONTAMINATION CRISIS MANAGEMENT
AMP Capital Shopping Centres
Sydney, Australia
PROFESSIONAL RECOGNITION:
Scott Gillespie, National Marketing Comms & Sponsorship Manager, AMP Capital
Shopping Centres
AMP Captial Shopping Centres found itself in the middle of a crisis when potentially
carcinogenic soil contamination was discovered. AMP needed to do major damage
control and quickly implemented an extensive communication and PR strategy to
inform the community and all stakeholders and to reassure all that the mall was safe.
Fact sheets were provided to community and retailers on the situation and chemical,
as well as an afternoon session for concerned members of the community. By being
open and honest, AMPCSC was able limit the effects of this crisis.
GREENOLOGY: AYALA MALLS’ EARTH FRIENDLY PHILOSOPHY
Ayala Malls Group
Makati City, Philippines
OWNED/MANAGED BY: Ayala Land, Inc.
SILVER
PROFESSIONAL RECOGNITION:
Marivic E. Anonuevo, Senior Vice President and Group Head, Ayala Malls
Group/Ayala Land, Inc.; Rowena M. Tomeldan, Vice President and Chief Operating Officer, Ayala Malls
Group/Ayala Land, Inc; Catherine R. Bengzon, Senior Division Manager, Ayala Malls Group/Ayala
Land, Inc.;
Maricris R. Bernardino, Division Manager, Ayala Malls Group/Ayala Land, Inc.
As part of their commitment to environmental sustainability, Ayala Malls launched “Greenology: the
Art and Science of Going Green”. Such areas as fashion, sports, and public art became innovative
platforms to promote the cause of environmental sustainability. Ayala Malls partnered with its merchants and designers to create eco-chic totes and clothing that did not only promote earth-friendly
products, but supported six social communities and contributed to the World Wide Fund for Nature.
23
SCP BRAND CONFERENCE
SZITIC Commercial Property Co., Ltd.
Shenzen, China
PROFESSIONAL RECOGNITION:
HaiQun Zhu, Vice President, SZITIC Commercial Property Co., Ltd.; Fion Hui, GM of Business
Management Dept., SCP; Jacklyn Chen, Marketing Director, SCP; Lisha Li, Marketing Supervisor,
SCP
SZITIC Commercial Properties Co. Ltd. (SCP) is a professional company in commercial real
estate development and management. The SCP Brand Conference, entitled “Glorious Liftoff
Infused with Innovation”, offered a display of the brand new development strategies after an
image and commercial makeover of SCP’s three key brands through an integrated marketing
tactic.
SALES PROMOTION & EVENTS Centres less than 150,000 sq. ft (13,935 m2) of total retail space
THE TRIUMPH OF 1881 HERTIAGE
1881 Heritage
Hong Kong
OWNED BY: Cheung Kong (Holdings) Ltd.
Management LTD.
MANAGED BY: Citybade Property
PROFESSIONAL RECOGNITION:
Resina Wong, Director, Cheung Kong Real Estate Ltd.; Chan Hon Shing, Project Manager,
Cheung Kong (Holdings) Ltd.
Situated in the bustling district of Tsim Sha Tsui, 1881 Heritage represents one of the
most exciting redevelopment projects in Hong Kong’s history, blending heritage and
conservation education with shopping, dining and entertainment. The promotion campaign focused on targeting consumer, cultural and tourist sentiment.
CONNOISSEURS
Cherrybrook Village
Cherrybrook, Australia
OWNED/MANAGED BY: Mirvac Property Trust
PROFESSIONAL RECOGNITION:
Tanya Coert, Marketing Manager, Cherrybrook Village - Mirvac
To assist retailers, increase market share and retain customer loyalty, Cherrybrook Village
launched the “Connoisseur Food Lover” programme that tapped into the centre’s greatest
strength – fresh food. The Connoisseurs Club was launched with a special weekend called
“A Food Affare”. The main event was the Connoisseurs Kitchen, where centre retailers
highlighted their premium offer and services with samples and tastings.
SALES PROMOTIONS & EVENTS Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 m2) of total retail space
CAPGETIR
Capitol Shopping Centre
Istanbul, Turkey
OWNED BY: Tursoy Otelcilik Ve Tur. Yat. A.S. Mesa Mesken San
Alisveris Hizmetleri Tic. A.S.
MANAGED BY: Capitol
In 2009, Capitol Shopping Center in Istanbul began an innvoative project that aimed
to increase customer satisfaction. The CAPGETIR program is based on the idea that
when a shopper cannot find what they want in his or her size/color, the product can
be delivered to the centre from other stores in Istanbul within two hours. During that
waiting period, the customer can watch movies in the centre’s cinema or continue shopping at the other retail stores. This initiative not only improved customer service, but
also generated increased sales.
24
CRAZY TOM AND JERRY SALES PROMOTION
HuiYang One City Plaza
HuiZhou, China
OWNED/MANAGED BY: SZITIC Commercial Property Co., Ltd.
PROFESSIONAL RECOGNITION:
Wenbin Lin, Center Manager, HuiYang One-City Plaza; Fion Hui, GM of Business
Management Dept., SZITIC Commercial Property Co., Ltd.; Jiankun Wang, Marcom
Executive, HuiYang One-City Plaza; Xing Yuan, Marcom Executive, HuiYang One-City Plaza
Huiyang One City Plaza is located at the commercial hub of Danshui district of
Huiyang and is the first integrated shopping mall in the area. The “Crazy Tom and
Jerry” sales promotion included three key events: drama performance of Tom and Jerry;
Throw a Dice to Win a Prize; and Buy 1 Get 1 Free with RMB50 food coupon. The
event had the record high customer flow per day since opening. The huge number of
consumers boosted sales, especially on food and beverages.
TOON TOWN
Oberoi Mall
Mumbai, India
OWNED/MANAGED BY: Oberoi Mall Pvt Ltd Oberoi Realty
PROFESSIONAL RECOGNITION:
Saumil Daru, Chief Financial Officer, Oberoi Mall Pvt Ltd; Nirzar Jain, GM - Mall, Oberoi
Mall Pvt Ltd; Ramesh Sawant, GM - Engineering, Oberoi Mall Pvt Ltd; Rima Pradhan, Sr
Manager - Marketing, Oberoi Mall Pvt Ltd
Oberoi Mall is a preferred destination for fun, food, fashion and films in suburban
Mumbai. "Toon Town" was a unique summer event which included activities for children and assured rewards for the shoppers. The event brought together famous cartoon characters "Hello Kitty", "Doraemon", "Garfield", and "Archie" for the first
time in India, all under one roof.
QUEENSPLAZA - "IT'S SOIREE TIME!"
QueensPlaza
Brisbane, Australia
OWNED BY: CFX Trust
MANAGED BY: Colonial First State Global Asset Management
PROFESSIONAL RECOGNITION:
Emma Chettleburgh, QueensPlaza/CFSGAM; Kate Parker, Colonial First State Global Asset
Management
In 2009, in the face of economic uncertainty, QueensPlaza unleashed a sales-driving event.
Representing true fashion royalty, QueensPlaza brought the “Three Weeks with Coco Chanel”
photographic exhibition to Brisbane. QueensPlaza maximised on this opportunity with a VIP
Shopping Event to launch the event and a gift with purchase promotion. The campaign “It s
Soiree Time!” delivered on all fronts, ensuring QueensPlaza was the first choice.
TREASURE AWAITS
Subang Parade Shopping Centre
Selangor, Malaysia
OWNED/MANAGED BY: Hektar Premier Sdn Bhd
PROFESSIONAL RECOGNITION:
Phoster Sageh, Assistant Marketing Manager, Subang Parade/Hektar Group; Izwan Abdullah,
Senior Marketing Executive, Subang Parade/Hektar Group; Farah Amran, Marketing
Executive, Subang Parade/Hektar Group; Fernie Yong, Marketing Executive, Subang
Parade/Hektar Group
As the global financial crisis dominated the media headline and retailer sentiment
towards trade declined, Subang Parade knew that the annual Mega Sale activity in
2009 would need to be something different in order to raise traffic, maintain high sales
increases and retailer morale. The concept of ‘escapism’ was confirmed as a theme to
enable shoppers to escape their personal financial worries and enjoy the leisure outlet of
shopping.
25
SALES PROMOTIONS & EVENTS
Centres over 500,000 sq. ft. (46,451 m2) of total retail space
GREAT LEADERS AND THE ROAD TO MODERNITY - CHINA’S
60TH NATIONAL DAY CELEBRATIONS AT APM
apm
Kowloon, Hong Kong
OWNED BY: Sun Hung Kai Real Estate Agency Limited
MANAGED BY: Kai Shing
Management Services Limited
PROFESSIONAL RECOGNITION:
Maureen Fung, General Manager-Leasing, apm; Michelle Lee, Assistant General ManagerLeasing, apm; Janet Wong, Assistant General Manager-Leasing, apm; Shirley Li, Senior
Promotion Manager, apm; Bonald Chan, Senior Promotion Manager, Tai Po Mega Mall
To celebrate the 60th anniversary of the establishment of the People’s Republic of
China, apm mall came up with a unique event that would drive traffic to the centre.
Life-size wax images of China’s greatest leaders, a high-performance robot and 1,000
historical relics were exhibited in the mall.
CITY CELEBRATIONS
Bahrain City Centre
Manama, Bahrain
OWNED/MANAGED BY: MAF Properties
PROFESSIONAL RECOGNITION:
Ray Scott, General Manager, Bahrain City Centre; Karen Payne, Marketing
Manager, Bahrain City Centre
A year after its grand opening, Bahrain City Centre was in the final stages of
completing its two unique features, an indoor/outdoor waterpark and Bahrain’s
largest cinema. Despite much anticipation, the centre needed to maintain excitement and momentum. Bahrain’s largest-ever mall “Shop and Win” competition
was organzied, offering customers the chance to win over US $170,000 in
mall vouchers. A flexible campaign was used to drive sales and announce the
waterpark and cinema opening once the dates were confirmed.
AROUND THE WORLD IN 80 DAYS
Bawadi Mall
Al Ain, United Arab Emirates
OWNED BY/MANAGED BY: Nael & Bin Harmal Investment Co. LLC
PROFESSIONAL RECOGNITION:
Bashar Tamimi, General Manager, Bawadi Mall; Khalid Shraim, Marketing Manager,
Bawadi Mall
Having had its grand opening in April 2009, Bawadi Mall needed more than just an
average promotional campaign to establish its position in the competive market. The
“Around the World in 80 Days” promotional programmes and events focused on
stage entertainment for the whole family. The impact was largely postive and the
unique and entertaining programme gave consumers an exciting experience.
LIFESAVER SALE
Bayside Shopping Centre
Frankston, Australia
OWNED BY: CFS Retail Property Trust
MANAGED BY: Colonial First State Global Asset
Management
PROFESSIONAL RECOGNITION:
Gabe North, Marketing Manager, Bayside Shopping Centre/CFSGAM; Stephanie Kupsch,
Assistant Marketing Manager, Bayside Shopping Centre/CFSGAM; Laura O'Keeffe, Marketing
Coordinator, Bayside Shopping Centre/CFSGAM; Richard Devlin, Centre Manager, Bayside
Shopping Centre/CFSGAM; Kate Parker, General Manager, Marketing, Colonial First State Global
Asset Management
To springboard into the Christmas season, Bayside Shopping Centre abandoned traditional
Christmas launch plans in favour of a two day “Lifesaver Sale” to help lift the mood instilled
by the global financial crisis. Bayside’s “Lifesaver Sale” & “Saving Your Wallet this
Christmas” rejected santa sleighs and conventional Christmas accoutrements, opting instead
for inflatable life rings, buckets, spades, beach balls and roaming lifesavers - providing the
backdrop for two days of pre-Christmas promotion.
26
COULD YOU SPEND $10,000 IN 10 MINUTES?
Broadway Shopping Centre
Sydney, Australia
OWNED BY: Mirvac Real Estate/Perron Investments
MANAGED BY: Mirvac
Real Estate
PROFESSIONAL RECOGNITION:
Fran Bickmore, Assistant Marketing Manager, Broadway Shopping Centre (Mirvac
Real Estate)
Broadway Shopping Centre provided customers with the chance to win a once
in a lifetime opportunity to win $10,000 cash to be spent in 10 minutes! The
buzz of this campaign drove Broadway to reach record sales growth and
entries.
CENTRO’S $1 MILLION DRAW & LUCKY DIP
Centro Colonnades
Adelaide, Australia
OWNED/MANAGED by: Centro
PROFESSIONAL RECOGNITION:
Kate Muecke, Marketing Manager, Centro Colonnades
An aggressive sales promotion was developed to ensure Centro Colonnades was
the prefrred shopping destination during the Christmas season. It was decided that
in the current economic climate, what could be bigger than the chance to win
AUS$1 million? The promotion ran for a one-month period commencing on
Christmas Eve and cemented Centro’s position as the only place to shop for the
holidays.
GOLDEN WEEK HAPPY SALE
Langham Place
Kowloon, Hong Kong
OWNED BY: Champion REIT
MANAGED BY: Eagle Property Management (CP) Limited
PROFESSIONAL RECOGNITION:
Vivian Leung, General Manager, Eagle Property Management (CP) Ltd.; Makey Au-Yeung,
Senior Marketing Manager, Eagle Property Management (CP) Ltd.; Angela Kwan, Marketing
Manager, Eagle Property Management (CP) Ltd.; Regine Siu, Assistant Marketing Manager,
Eagle Property Management (CP) Ltd.; Joanne Choi, Assistant Marketing Manager, Eagle
Property Management (CP) Ltd.
Faced with declining retail sales across Hong Kong, Langham Place Mall was determined
to make a mark in the 2009 October Golden Week season. Their marketing team came
up with an unprecedented sales stimulant; a rare mall-wide sale where Mainland China
visitors and local consumers were offered an opportunity to boost their shopping dollars
tremendously.
SANTA’S MAGICAL VILLAGE
Mal Taman Anggrek
Jakarta, Indonesia
OWNED BY: Mulia Group
MANAGED BY: PT. Mulia Intipelangi
PROFESSIONAL RECOGNITION:
Justin Chew, General Manager, Mal Taman Anggrek
During the 2009 Christmas season, Mal Taman Anggrek created a “Santa’s Magical
Village” event. The main concept of the event was a combination of entertainment
from an automated puppet show, various stage performances aimed at kids and families all of which was supported by selling activity from sponsors who offered various
27
IT’S A WONDERLAND
Mid Valley Megamall
Kuala Lumpur, Malaysia
OWNED BY: IGB Corporation Bhd.
MANAGED BY: Mid Valley City Sdn. Bhd.
PROFESSIONAL RECOGNITION:
Daniel Yong, Executive Director, Mid Valley City Sdn. Bhd.; Rennie Lee, General
Manager, Mid Valley City Sdn. Bhd.; Ko Chai Huat, Director of Design, Mid Valley City
Sdn. Bhd.; Jess Loo, Head of Advertising and Promotions, Mid Valley City Sdn. Bhd.
Mid Valley Malls “Alice in Wonderland” event was held during the school holiday in
March to target the family audience. The event was introduced to generate extensive
public interest and to create brand exposure for retailers. A live scene from the
movie was re-created to enrich shopper experience. Fun-filled events such as a children’s tea party and dance shows were also held to excite shoppers.
SM MALL OF ASIA - PHILIPPINE INTERNATIONAL
PYROMUSICAL COMPETITION
SM Mall of Asia
Pasay, Philippines
OWNED BY: SM Prime Holdings Inc.
MANAGED BY: Shopping Center
Management Corporation
PROFESSIONAL RECOGNITION:
Hans Sy, President, SM Prime Holdings Inc.; Annie Garcia, President, Shopping Center
Management Corporation; Steven Tan, Assistant Vice-President for Operations, SM Mall of
Asia/Shopping Center Management Corporation
SM Mall of Asia has successfully co-produced, with Platinum Fireworks, The First
Philippine International Pyromusical Competition last February to March 2010. This
event gathered the best pyrotechnic artists representing eight different countries
around the world, all made possible by the mall’s unique bayside location and topnotch amenities.
GOLD
SM NORTH EDSA SKY GARDEN SAFARI ADVENTURE
SM North EDSA
Quezon City, Philippines
OWNED BY: SM Group of Companies
MANAGED BY: Shopping Centre
Management Corportation
PROFESSIONAL RECOGNITION:
Ruby Ann Reyes, AVP - Marketing, Shopping Center Management Corporation
The Sky Garden Safari Adventure is SM North EDSA’s main summer event. Featuring
several lifelike, mechanized jungle animals, it also showcased live animals on weekends, photo-ops, kids activities, African fire and tribal dancers, educational guided
tours with audio and Braille for persons with disabilities and each day it ended with a
Skytacular Fireworks display. The event drew record crowds and help SM North EDSA
corner the highly sought family market.
Sunway Pyramid Shopping Mall
Petaling Jaya, Malaysia
MAGNIFIQUE CHRISTMAS
OWNED BY: OSK Trustees Berhad.
Bhd.
MANAGED BY: Sunway REIT Management Sdn.
PROFESSIONAL RECOGNITION:
Ngeow Voon Yean, Managing Director, Property Investment, Sunway City Berhad; HC Chan,
CEO, Sunway Pyramid Shopping Mall; Kevin Tan, COO, Sunway Pyramid Shopping Mall;
Phang Sau Lian, Marketing Director, Sunway Pyramid Shopping Mall
Sunway Pyramid celebrated a unique French-themed Christmas to invite various ethnicities to taste Christmas from a different cultural perspective. Imagine a grand gateway
greeting you into a marvellous French-inspired courtyard replicating the 1900s, a giant
rotating windmill, lavishly red theatre-like stage filled with hundreds of intermitting ping
pong bulbs, and most importantly, Christmas trees..
28
TAI PO MEGA MALL SUMMER ADVENTURE 2009
Tai Po Mega Mall
Hong Kong
OWNED BY: Sun Hung Kai Real Estate Agency Limited
MANAGED BY: Kai Shing
Management Services Limited
PROFESSIONAL RECOGNITION:
Maureen Fung, General Manager (Leasing), Sun Hung Kai Real Estate Agency Limited; Michelle
Lee, Assistant General Manager (Leasing), Sun Hung Kai Real Estate Agency Limited; Janet Wong,
Assistant General Manager (Leasing), Sun Hung Kai Real Estate Agency Limited; Shirley Li, Senior
Promotion Manager, Sun Hung Kai Real Estate Agency Limited; Bonald Chan, Senior Promotion
Manager, Sun Hung Kai Real Estate Agency Limited
Amid the global economic crisis, Tai Po Mega Mall fought back with a vigorous multifaceted sales and promotional events campaign in the summer of 2009. The use of an
appealing summer theme of Jungle adventure and a unique reptile and beetle exhibition
were further strengthened by some of Taiwan’s most popular singers whose appearances
generated widespread media exposure and attracted large numbers to the mall.
THE 2ND XIDAN JOYCITY INTERNATIONAL FOOD FESTIVAL
XiDan JoyCity
Beijing, China
GOLD
OWNED BY: COFCO Commercial Property Investment Co., Ltd.
MANAGED BY:
Beijing Jing Xi Jun
Property Development
PROFESSIONAL RECOGNITION
Shu Wei Wang, GM, XiDan JoyCity; Jun Li, Depurty GM, XiDan JoyCity; Li Hua Cui,
GM Assistant, XiDan JoyCity; Wu Yue, GM Assistant, XiDan JoyCity; Dinah Chan,
Director Gedy Communications
The 2nd XiDan International Food Festival was organized to boost traffic, attract
young, active shoppers and stimulate purchases during the low season. A creative
theme of "Gourmet United Nations" added international and trendy flavors to local
Chinese shopping areas. High impact visual images, a distinguished interactive
programme, Chinese Gourmet Performance, and a Guinness World Record of making the largest bean mosaic overwhlemed shoppers during those 3 weeks.
SALES PROMOTIONS & EVENTS
Corporate/Company
AYALA MALLS’ A-LIST WISH LIST PROMO
Ayala Malls Group
Makati City, Philippines
SILVER
PROFESSIONAL RECOGNITION:
Marivic Añonuevo, Senior Vice President & Ayala Malls Group Head,
Ayala Malls Group; Rowena Tomeldan, Ayala Malls Group Vice
President & COO, Ayala Malls Group; Myrna Fernandez, Ayala Malls Assistant Vice
President, Ayala Malls Group; Catherine Bengzon, Ayala Malls Senior Division Manager,
Ayala Malls Group; Maricris Bernardino, Ayala Malls Group Marketing Manager, Ayala Malls
Group
Combining the limited advertising and promotion budgets of six malls, Ayala Malls
Group courageously launched a large, ambitious “A-List Wish List” promotion. Twelve
dream shopping experiences were created to represent the aspirations and desires of the
customer, giving the promotion a unique and exciting character.
WESTFIELD SPRING/SUMMER 2009 - "FIND YOUR LOOK"
Westfield National Marketing
Sydney, Australia
PROFESSIONAL RECOGNITION:
Katrina Ang, Marketing Manager, Westfield Fashion Marketing Team; Dana Ridge, Marketing
Manager, Westfield Fashion Marketing Team; Briana Cross, Marketing Executive, Westfield Fashion
Marketing Team; Amy Cleary, Marketing Executive, Westfield Fashion Marketing Team
Westfield’s “Find Your Look” campaign was aimed at inspiring and guiding women on what’s in,
how to wear it and where to get it. This strategy was implemented through one-on-one fashion
consultations, hosting style sessions and fashion events, giving inspiration and advice online, as
well as advertising support that communicated the campaign message to the public. Over 2
months, the activity was implemented across 30 centres.
29
SALES PROMOTIONS & EVENTS
Joint Centres
IN SEASON
Colonial First State Global Asset Management Malls
Australia
MANAGED BY: Colonial First State Global Asset Management
PROFESSIONAL RECOGNITION:
Karla Haverfield, National Marketing Projects Manager, Colonial First State Global Asset
Management; Kate Parker, General Manager, Marketing, Colonial First State Global Asset
Management; Lauren Cook, National Marketing Co-ordinator, Colonial First State Global Asset
Management
In 2009, Colonial First State Global Asset Management (CFSGAM) developed a fashion
and beauty program focused on stimulating sales. “In Season” was a multi-dimensional
campaign delivered across all levels to achieve results on a national scale. The customercentric programme delivered the holy grail of integration: alignment to the season, customer and then product.
A SMART SOLUTION TO CHANGING CONSUMER BEHAVIOUR
Colonial First State Global Asset Management Malls
Australia
MANAGED BY: Colonial First State Global Asset Management
PROFESSIONAL RECOGNITION:
Karla Haverfield, National Marketing Projects Manager, Colonial First State Global Asset
Management; Kate Parker, General Manager, Marketing, Colonial First State Global Asset
Management; Lauren Cook, National Marketing Co-ordinator, Colonial First State Global
Asset Management
Colonial First State Global Asset Management (CFSGAM) took a long term approach in
providing experiences for customers to shop smarter and drive loyalty. The multi-channeled programme supported retailers and drove shoppers to the mall. Products were tailored to appeal to two levels of assets (Buy-Smart and Shopping Insider), allowing CFSGAM to efficiently talk to the right customers with the right messages.
TAKE A STROLL IN THE GARDENS OF FRASERS
CENTREPOINT MALLS
Fraser Centrepoint Malls
Singapore
MANAGED BY: Frasers Centrepoint Property Management Services
SILVER
PROFESSIONAL RECOGNITION:
Wendy Low, General Manager, Frasers Centrepoint Limited; Raymond
Chan, Senior A&P Manager, Frasers Centrepoint Limited; Andre Lobo,
Senior A&P Manager, Frasers Centrepoint Limited; Sheila Soh, A&P Manager, Frasers
Centrepoint Limited; Peggy Tan, Senior A&P Executive, Frasers Centrepoint Limited
Singapore has been promoting the vision of creating a “First World Oasis” - a Garden City
with good infrastructure that draws investors from abroad. Sharing the same vision, Frasers
Centrepoint Malls (FCM) partnered with National Parks Board to organise the first ever
major landscape and floristry event in shopping malls. Building on the concept of green
spaces in urban communities, FCM led the trend with the help of landscape companies to
create designer gardens at 5 of its malls.
PRESERVING AUSTRALIA’S NATURAL BEAUTY
Colonial First State Global Asset Management
Chadstone, Victoria, Australia
MANAGED BY: Colonial First State Global Assest Management
Professional Recognition:
Karla Haverfield, National Marketing Projects Manager, Colonial First State Global Asset
Management; Kate Parker, General Manager, Marketing, Colonial First State Global Asset
Management; Lauren Cook, National Marketing Co-ordinator, Colonial First State Global Asset
Management
Capitalising on a time when consumers are at their most charitable, Colonial First State
Global Asset Management (CFSGAM) implemented a campaign to provide shoppers with a
unique opportunity to positively impact the environment. CFSGAM introduced Australia’s
first biodegradable gift card. Complemented by a charitable partnership with the Australian
Conservation Foundation (ACF), CFSGAM took the simple gift card concept to create an
innovative environmental preservation campaign that embraced and promoted Australian
beauty.
30
INNOVATIVE DESIGN & DEVELOPMENT OF A NEW RETAIL PROJECT
Centres less than 150,000 sq. ft. (13,935 m2) of total retail space
POINT COOK TOWN CENTRE - QUADRANT 4
Point Cook, Australia
PROFESSIONAL RECOGNITION:
Owner/Management/Developer/Leasing Company:
Design/Production Architect/Graphic Designer:
Lighting Designer:
General Contractor:
Finance Company:
Total Retail Space: 112,547 sq. ft.
Number of Stores: 63
Walker Corporation
Architecture HQ
NDY
Hacer Group
Westpac St. George
SILVER
Point Cook Town Centre Quadrant 4 was envisoned to be a true lifestyle centre, bringing together
community and local environment. The goal of the design concept was to echo Australia’s iconic
environment. A waterway, reedy wetland, natural timber and stone all come together in form and
function.
INNOVATIVE DESIGN & DEVELOPMENT OF A NEW RETAIL PROJECT
Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 m2) of total retail space
Total Retail Space: 266,135 sq. ft.
Number of Stores: 180
TAMPINES 1
Singapore
PROFESSIONAL RECOGNITION:
Owner/Developer:
Management/Leasing Company:
Design Architect:
Production Architect/Lighting Designer/Finance:
Graphic Designer:
General Contractor:
ARMF II (Tampines) Pte Ltd
AsiaMalls Management (South East Asia) Pte Ltd
Architects 61 Pte Ltd
Nil
Fitch Design Pte Ltd
Kim Seng Heng Engineering Construction Pte Ltd
Tampines 1 was envisioned to be a multi-dimensional and interactive mall, paving the way for
fashion trends, dining styles and lifestyle options for the young, energetic and vivacious. The
design of the mall focused on connectivity, visual appeal and an exciting retail mix. The retail
team sourced for the best among the retail players, bringing in new and popular retail and dining options.
YITAN HOLIDAY PLAZA
Shenzen China
PROFESSIONAL RECOGNITION:
Owner:
Management/Development/Leasing/Finance:
Design Architect:
Production Architect/General Contractor:
Graphic Designer:
Lighting Designer:
Total Retail Space: 470,514 sq. ft.
Number of Stores: 173
Shenzhen Yitian Group Co., Ltd.
Yi Tian Commercial Management Co., Ltd.
Laguarda.Low Architects
China State Construction International,Co., Ltd.
FD2S
Bliss Fasman Lighting Design
Holiday Plaza is one of the first modern-style mixed-use projects in Shenzen, with a shopping centre, hotel, offices and a cinema. The centre was designed to mimic a cruise ship,
conveying the theme of holiday and vacations. By keeping the interior design neutral and
modern, this shopping centre will withstand transisitions in trends and can suit a wide
range of tenants for long-term success.
INNOVATIVE DESIGN & DEVELOPMENT OF A NEW RETAIL PROJECT
Centres over 500,000 sq. ft. (46,451 m2) of total retail space
GOLD
AEON LAKE TOWN
Koshigaya, Japan
Total Retail Space: 2.349.280 sq. ft.
&
Number of Stores: 565
SUSTAINABLE
DESIGN
WINNER Mitsubishi UFJ Trust and Banking Corporation
PROFESSIONAL RECOGNITION:
Owner:
Management/Development/Leasing Company:
Design Architect/Graphic & Lighting Designer:
Production Architect/General Contractor:
Finance Company:
Aeon Retail Co., Ltd/Aeon Mall Co.Ltd
Semba Corporation/Obayashi Corporation
Obayashi Corporation
Moj LLC.
Tagged as the “Mall of Japan”, AEON Laketown is the largest shopping centre in Japan.
The centre is also paving the way for more eco-friendly malls with many green technologies
like photovoltaic solar panels, a hybrid gas-eco airconditioning system and a high-speed
charging station for electric cars, making AEON the only true eco-friendly shopping centre.
31
MOZO WONDERCITY
Nagoya, Japan
PROFESSIONAL RECOGNITION:
Owner/Developer/Finance Company:
Management/Leasing Company:
Design Architect:
Production Architect:
Total Retail Space: 1,058,050 sq. ft.
Number of Stores: 240
Mitsubishi Corporation
AEON MALL Co., Ltd.
Dytham Architecture/D-Brain Institute
Tohata Architects & Engineers, Inc./Takenaka
Corp.
Graphic Designer:
Wieden+Kennedy Tokyo
Lighting Designer/Landscpae Architect: D-Brain Institute
General Contractor:
Takenaka Corportation
Mozo Wondercity is one of the largest shopping centres in Nagoya, Japan and offers
the best of urban trends. The mall’s colourful green façade and the 20,000 trees
planted around the perimeter provide a refreshing contrast to the surrounding
expressways and high-rise towers. A collaboration with Mitsubishi Corp. and AEON
Mall Co. Ltd., Mozo Wondercity attracts 17 million visitors annually.
MYKAL HARBIN
Total Retail Space: 620,000 sq. ft.
Number of Stores: 51
Harbin, China
PROFESSIONAL RECOGNITION:
Owner/Development:
Design Architect:
Production Architect:
Graphic/Lighting Designer:
General Contractor:
Leasing Company:
Dalian Dashang Group Harbin Real Estate Dev.
Concept International Design
Hei Longjiang Province Architectural Design Inst.
Concept International Design
Dalian Jia Li Decorative Engineering
Dalian International Commerce and Trade Building
The new 7-level Mykal Shopping Center in Harbin has transformed the Harbin City Centre by successfully attracting international retailers like Louis Vuitton, Dior, Armani, Hermès, Ferragamo and
more into this exclusive project. The Centre is part of a mixed-use development, including a hotel,
apartments, premium food market and high quality lifestyle restaurants. It sets a new bench mark
for mixed-use city center projects in China’s significant second tier cities.
OBEROI MALL
Mumbai, India
PROFESSIONAL RECOGNITION:
Owner/Developer/Production Architect:
Management/Leasing Company:
Design Architect/Lighting Designer:
Graphic Designer:
General Contractor:
Total Retail Space: 550,000 sq. ft.
Number of Stores: 94
Oberoi Constructions
Oberoi Malls Pvt. Ltd
Bentel Associates RDC
Corlette Design
Larsen &Toubro
Located at Goregon East, Oberoi Mall opened its doors to the discerning Mumbai shopper in
2008, giving them superior shopping and leisure experience. Meticulously planned and desgined, the mall provides instant visibility to all tenants through glass bridge structures used to
facilitate circulation. The formal and symmetrical design is complemented by sophisticated detailing to yeild a prime example of a modern commercial mall that would fit in anywhere in the
world.
PAVILION KUALA LUMPUR
Kuala Lumpur, Malaysia
PROFESSIONAL RECOGNITION:
Owner/Development:
Management Company/Leasing Company:
Design Architect:
Production Architect:
Graphic Designer:
GOLD
Lighting Designer:
General Contractor:
Finance Company:
Total Retail Space: 1.37 million sq. ft.
Number of Stores: 450
Urusharta Cemerlang Sdn Bhd
Kuala Lumpur Pavilion Sdn Bhd
Messenne Sdn Bhd
GDP Architects Sdn Bhd
Axis Communication Identity Snd Bhd
T Kondos Associate
Putra Perdana Construction Sdn Bhd
EON Bank Group
Pavilion Kuala Lumpur is a world-class mixed-use urban development. It features a mix of
450 retail stores over seven levels and six precincts. The centre bosts exceptional design with
a one-of-a-kind truncated cone skylight, signature Spanish steps, a versatile seating space
during special events and a row of street-front luxury boutiques.
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SHINSEGAE CENTUMCITY
Total Retail Space: 1,361,064.74 sq. ft.
Number of Stores: 660
Pusan, South Korea
PROFESSIONAL RECOGNITION:
Owner/Management/Development/Leasing Company:
Design Architect:
Production Architect:
Graphic Designer:
Lighting Designer:
SILVER
General Contractor:
Shinsegae
Callison/Haeahn Architecture, Inc.
Haeahn Architecture, Inc.
Rian Ihara Design Office
Design Luna
Shinsegae E&C
Shinsegae Centumcity was envisoned as the retail, entertainment and recreational hub of the
new Centum City development. To bring in traffic and promote mass transit, the center was built
with a direct link to a major subway line. Providing an integrated, ‘one-stop’ shopping environment with entertainment and customer care facilities, the mall is anchored by a 16-screen cineplex, spa and ice rink.
THE DUBAI MALL
Dubai, United Arab Emirates
GOLD
PROFESSIONAL RECOGNITION:
Owner/Management/Development Company:
Design/Production Architect:
Lighting Designer:
General Contractor:
Leasing Company:
Total Retail Space: 5.9 million sq. ft.
Number of Stores: 1341
Emaar Properties PJSC
DP Architects Pte Ltd
PLD Consultant
Dutco Balfour Beaty Al Ghandi & CCC
Emaar Malls Group LLC
The Dubai Mall accomodates 1,200 shops over four levels and occupies a site area larger than
48 soccer fields combined. The design approach was aimed to not only make the shopping
experience as pleasant and comfortable as possible, but also to make the mall an attraction in
its own right. The mall contains features, such as The Fashion Island, a dedicated haute couture
precinct; an Olympic size ice rink; The Dubai Aquarium and The Grove, a semi-outdoor retail
street and an entertainment centre.
RENOVATION OR EXPANSION OF AN EXISTING PROJECT
Centres less than 150,000 sq. ft. (13,935 m2) of total retail space
1881 HERITAGE
Total Retail Space: 140,179 sq. ft.
Number of Stores: 23
Hong Kong
PROFESSIONAL RECOGNITION:
Owner/Leasing/Finance Company:
Management Company:
Design/Production Architect:
Graphic Designer:
Lighting Designer:
SILVER
General Contractor:
Development Company:
Cheung Kong (Holdings) Limited
Citybase Property Manangement Ltd.
A & T Design International Ltd.
Cheung Kong (Holdings) Limited
Light Directions Ltd.
Hien Lee Engineering Co., Ltd.
Flying Snow Limited
1881 Heritage is the revitalized site of the Former Marine Police Headquarters, an iconic symbol of the city’s past. Today, the 120 year-old-building has been tranformed into a world-class
shopping mall, featuring top global brands, as well as gourmet restaurants, a heritage hotel,
and a historical exhibition hall.
QUEEN VICTORIA BUILDING
Sydney, Australia
GOLD
PROFESSIONAL RECOGNITION:
Owner/Management/Development/Leasing:
Design & Production Architect/Graphic Designer:
Lighting Designer:
General Contractor:
Total Retail Space: 147,332.10 sq.
ft.
Ipoh Management Services Pty Limited
Anchor Mortlock Wooley& Freedman
Rembel
Aecom
Built
The Queen Victoria Building (QVB) restoration was the result of six years of careful planning and
implementation. Working together with the City of Sydney, Ipoh has achieved a delicate balance
between historical preservation and commercial necessity, with the addition of 6 new escalators
servicing the upper levels, new vibrant colour scheme, upgraded amenities, lighting, finishes and
services. The results have given new life to the next chapter of this monumental Sydney treasure.
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RENOVATION OR EXPANSION OF AN EXISTING PROJECT
Centres less than 150,000 sq. ft. (13,935 m2) of total retail space
AEON MALL KASHIHARA ARURU
Total Retail Space: 910,000 sq. ft.
Number of Stores: 244
Kashihara, Japan
PROFESSIONAL RECOGNITION:
Owner/Management Company:
Development/Leasing/Finance Company:
Design Architect/Graphic & Lighting Designer:
Production Architect/General Contractor:
Aeon Mall Co., Ltd.
Aeon Mall Co., Ltd.
D-Brain Institute
Shimizu Corporation
Located near the cradle of Japanese civilization an hour from Osaka, the ARURU Shopping
Center is one of the largest in Nara Prefecture. Anchored by Jusco, Japan’s largest general merchandise retailer, and originally opened in 2004, the expansion almost doubled the number of
retailers to create a 244-store mall. The mall is forward-looking, has a high efficiency Ice
Storage Air-Conditioning system that reduces CO2 emissions and the universal design responds
to the aging Japanese population.
AYALA CENTER CEBU - THE TERRACES
Cebu, Philipines
PROFESSIONAL RECOGNITION:
Owner/Finance/Leasing Company:
Management/Development Company:
Design Architect:
Production Architect:
Graphic Designer:
Lighitng Designer:
SILVER
Total Retail Space: 1,332,773 sq. ft.
Number of Stores: 366
Cebu Holdings Inc.
Ayala Malls-Ayala Land, Inc.
Altoon + Porter Architects
GF & Partners Architects
Abesamis+Guerrero Architects
PL Lighting
The Terraces is Ayala Center Cebu’s most recent development and a prime attraction for
locals and tourists alike in Metro Cebu. Defying the conventional box-like retail structures, the Terraces’ distinct multi-level architecture, lush landscaping, and dynamic water
features evoke a resort feel characteristic of Cebu. Its highly differentiated product mix,
green setting, and innovative design make it a must-see destination that has elevated
Cebu’s retail landscape.
JURONG POINT SHOPPING CENTRE
Singapore
PROFESSIONAL RECOGNITION:
Owner/Development Company:
Management Company:
Design/Production Architect:
Lighting Designer:
General Contractor:
Leasing Company:
Finance Company:
Total Retail Space: 112,547 sq. ft.
Number of Stores: 63
Primepoint Realty Development Pte Ltd
Starmall Property Management Pte Ltd
cgnArchitects Pte Ltd
The Lightbox Pte Ltd
Woh Hup Pte Ltd
Starmall Property Management Pte Ltd
OCBC Bank/Maybank
Jurong Point Shopping Centre is a leading suburban retail mall situated in the western part of
Singapore. It currently houses more than 450 retailers, showcasing their products to 3 million
visitors a month. After a renovation, the revamped Jurong Point now houses 10 thematic retail
zones, a 67 bay air-conditioned bus interchange, two civic community hubs and to top it all off,
a 610 unit condominium nestled above the retail podium.
THE MINES
Seri Kembangan, Malaysia
PROFESSIONAL RECOGNITION:
Owner:
Management/Development/Leasing/Finance Company:
Design/Production Architect:
General Contractor:
Total Retail Space: 719,563 sq. ft.
Number of Stores: 422
CapitaMalls Malaysia Trust
CapitaMalls Malaysia REIT
Management Sdn. Bhd.
NRY Architects Sdn Bhd
Jalex Sdn Bhd
The Mines is regarded as one of the prominent shopping malls in the southern region of
Klang Valley, Malaysia. The 4.5-storey retail mall went through a series of enhancement
works from Mar 08 till June 09, so as to improve the mall’s accessibility, facilities, and tenant mix. Now transformed as a 5-storey retail mall with an additional 80,000sq. ft of net
lettable space created from previously unoccupied areas.
34
Visit ICSC’s Global Awards Gallery at www.icsc.org/awardswebgallery to view
complete details of the winning entries.